If I Wanted to Learn a Real Skill in 2026, I'd Do This — Transcript

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1. 0:00So Alex
2. 0:024-5 years ago he was just a
3. 0:04ordinary guy in common rooms in other
4. 0:06coaching programs and all that stuff and
5. 0:08it
6. 0:08>> I mean I was a centimillionaire to be
7. 0:10clear, but yeah.
8. 0:11>> [laughter]
9. 0:13>> Right.
10. 0:14>> Just your regular everyday
11. 0:15centimillionaire.
12. 0:16>> [laughter]
13. 0:18>> So let's say 10-15 years ago.
14. 0:20>> There you go.
15. 0:20>> [laughter]
16. 0:22>> What was your mindset and what was the
17. 0:24strategy at that time that you were
18. 0:25implementing
19. 0:27to grow yourself?
20. 0:28>> I did everything.
21. 0:30Like it it was just um
22. 0:33I think not having an ego about being
23. 0:36willing to try things and being willing
24. 0:37to listen.
25. 0:39Um and I think the hardest thing for
26. 0:41people is judgment.
27. 0:43And so it's kind of like the it's like
28. 0:44it's like the taste of personal personal
29. 0:47development. Which is just wisdom,
30. 0:49right? Which is like, how do I how do I
31. 0:51know to listen to this guy versus that
32. 0:52guy, right? That's the hard part because
33. 0:54you will see conflicting advice.
34. 0:57And if you were to ask two people who
35. 0:58are both wealthy what someone should do.
36. 1:00If you were to ask the Indian question
37. 1:01what should someone focus on, English
38. 1:02might not be the first answer from
39. 1:04Richard Branson. I don't know, maybe it
40. 1:05is.
41. 1:06Um it also doesn't mean that his advice
42. 1:08is wrong if it were different than mine,
43. 1:09right? Maybe his advice is more right,
44. 1:11no idea. Um but I think understanding
45. 1:14what is right for you given your
46. 1:16existing resources and skills is
47. 1:17probably the most valuable thing which
48. 1:18is self-awareness.
49. 1:20And so I think I've always had a decent
50. 1:22amount of self-awareness which has
51. 1:23allowed me to make sure that I'm picking
52. 1:26the product, services, information that
53. 1:29I'm consuming the most of around
54. 1:30whatever I believe the constraint to be.
55. 1:32And then I would say that I'm relatively
56. 1:34maniacal in the focus that I have around
57. 1:37whatever the thing that's limiting me
58. 1:38is. And so
59. 1:40when I got into when I was like, okay,
60. 1:41we're going to start this family office,
61. 1:43I think I read 15 books in like 2 weeks
62. 1:47on you know, different family office
63. 1:49structures, different investment theses,
64. 1:51books by people who ran big hold cos
65. 1:54just so I could get some better idea of
66. 1:56the stuff. And I would say 15 books is
67. 1:57not like a huge amount of information,
68. 1:58but it was like just to give an idea of
69. 1:59like I did nothing else besides read.
70. 2:01Um and so if I thought that sales was
71. 2:04the issue, I think people try to solve a
72. 2:07problem one way.
73. 2:08I tend to approach a problem with like I
74. 2:11don't care which one works. I will do
75. 2:12all of them
76. 2:14violently. And one of I will I will will
77. 2:17my will this thing through.
78. 2:19And so if like I needed to learn sales,
79. 2:21I wouldn't be like oh I'll read a sales
80. 2:22book. It's like I'm going to read many
81. 2:24sales books. I'm going to consume all
82. 2:26videos on sales. I'll hire somebody
83. 2:28who's good at sales to teach me and
84. 2:29review my stuff in real time. And I will
85. 2:31keep doing this until sales is no longer
86. 2:33my problem. And then I'll be like more
87. 2:36which what's my next issue? And then
88. 2:37I'll just bomb the hell out of that
89. 2:39thing. And I think people do take too
90. 2:40little action around what the constraint
91. 2:43is. So either they haven't properly
92. 2:44identified the constraint of their
93. 2:45business or they take insufficient
94. 2:47action to solve it or both. And I see
95. 2:49commitment and focus as as very similar
96. 2:51like kind of sister twins. Uh
97. 2:54which is just the elimination of
98. 2:55alternatives.
99. 2:57And so I think most people are not that
100. 2:59committed.
101. 3:00And so I think I think it's really it
102. 3:02really comes down to that. Like
103. 3:05it's one of the one of the things that's
104. 3:06really difficult to explain and it like
105. 3:08there's a few lessons like from a human
106. 3:10nature perspective or from a skill based
107. 3:12perspective that are very difficult to
108. 3:13see unless you're there. And consistency
109. 3:16is one of them. So is volume.
110. 3:18And they tend to be the two things that
111. 3:20are most required in order to get to
112. 3:21where you want to go.
113. 3:23And so like you can't witness
114. 3:24consistency unless you are also
115. 3:26consistent in order to witness it.
116. 3:29So like you can't see me come to the gym
117. 3:31every day at 4:00 a.m. unless you were
118. 3:33there every day at 4:00 a.m.
119. 3:36And you can't see me work all day unless
120. 3:38you were also here working all day.
121. 3:40And I can say it and it takes 2 seconds,
122. 3:42but when you witness it and you see it
123. 3:44every single day it has a different
124. 3:45impact. And I think that's what what a
125. 3:48lot of people miss out on. And And I
126. 3:50talk about volume a lot and I repeat it
127. 3:52so many times, and I talk about focus so
128. 3:54much because like those are the things
129. 3:55that really separate the people who end
130. 3:57up winning. And the amount of volume
131. 3:58that it takes is just so much more than
132. 4:01you're prepared for. And I think if
133. 4:02people really knew how much volume and
134. 4:04repetition it took, they wouldn't begin.
135. 4:06And so I don't even think it's a bad
136. 4:07thing that people don't understand
137. 4:09because like if you really saw how far
138. 4:10away the goalpost was, you'd be like,
139. 4:12"I'm not I can't do it." Because you
140. 4:14can't do it. You couldn't even
141. 4:15comprehend that because you're so far
142. 4:17away from that type of person or that
143. 4:19level of entrepreneur who'd be able to
144. 4:20do it that it seems unfathomable. But
145. 4:22you think it's a couple steps ahead of
146. 4:24where you are, and then you get a little
147. 4:25bit of better, and then you realize it's
148. 4:26actually this much further. But then you
149. 4:28get a little bit better, and then you
150. 4:29realize it's this much further. And then
151. 4:30eventually you start to realize like
152. 4:32when you look back at how much you did
153. 4:33in order to get there, and you're like,
154. 4:35"Oh,
155. 4:36that's why."
156. 4:38So like, I I think I said this the other
157. 4:39day, but like
158. 4:40we we put out 35,000 plus pieces of
159. 4:42content a year, right?
160. 4:45And so if there's a comp if there's a
161. 4:47business that does So what how much
162. 4:48what's revenue for you right now?
163. 4:50>> Uh 100 million. Close to a million.
164. 4:51>> Okay, million bucks. How much content do
165. 4:53you put out right now? How many pieces a
166. 4:54year?
167. 4:55>> Uh
168. 4:55>> Or a week, whatever.
169. 4:56>> Twice a day.
170. 4:57>> Okay, twice a day. So you put out 14
171. 4:58pieces
172. 4:59>> Yeah.
173. 5:00>> uh a week. Okay, cool. So times 50,
174. 5:02you're putting out whatever this is,
175. 5:03700-ish, you know, pieces of content.
176. 5:05Fine. So you got 700 pieces of content a
177. 5:07year. I'm putting out 35,000. And so I'm
178. 5:10doing 50 times, is that it? Or 500
179. 5:12times? 500? 500 times. So I'm doing 500
180. 5:15times the output that you are, and then
181. 5:17it makes sense that we do 250.
182. 5:20I'm doing 500 times the work.
183. 5:23And I really think like it actually does
184. 5:24scale relatively linearly. Like you do
185. 5:26have outliers, but the outliers are
186. 5:28predictable, and as a result, it is more
187. 5:30linear than you think.
188. 5:34>> Thank you very