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If I Wanted To Hit $100K/M in 2027, This Is What I’d Do — Transcript

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0:00Right team. Welcome back to the channel.
0:01My name is Tom Youngs. This is the
0:04whiteboard of truth, and I need you to
0:06forget everything that you think you
0:09know about how to scale to 1 million per
0:12year. If you're a business coach or a
0:14mentor, I'm going to recalibrate your
0:15mind because what we're talking about
0:17today are the one, two, three, four
0:22phases that I've been through over the
0:24last three years. These are the exact
0:26phases and all of the gates that you
0:28need to get through. all of the focuses
0:30that you need to focus on at each single
0:32phase to get to this milestone. Now over
0:38here, I hit my first million on the 12th
0:41of June 2026. This was a run rate of a
0:44million cash in the bank. We've had
0:467,383,330
0:51I can't even speak8
0:53worth of total wins in scale 20 over the
0:56past couple of years. and we've
0:57collected over 185,000
1:01100 unique data submissions from multi6
1:04and seven figure online experts just
1:06like you. We've helped a bunch of people
1:08go through this all the way to make a
1:10million a year or 100 grand a month. I'd
1:12like you to do the same. So, let's dive
1:14in. First, as always, we're going to
1:16crank a fresh bottle of South Downs
1:20Natural Mineral Sparkling Water.
1:24They are the de facto sponsor of this.
1:30They don't know it though. If you're new
1:33here, hey, my name is Tom Youngs. I run
1:34an advisory and consulting business
1:36called Scale 20. We literally help
1:39sixfigure online business coaches and
1:40mentors get to 1 million per year or
1:43100k net profit months. I have a gift
1:46for you if you're new. There is a link
1:48down below. It'll take you to a free
1:50email miniourse. This means over the
1:52next seven days, you will get a
1:54threeinut read delivered to your inbox
1:57about everything that we're talking
1:58about today, so you know exactly how to
2:00make this journey yourself. It's free. I
2:04definitely go and click the link. It's
2:05probably the sickest gift I'd ever give
2:08give you. Let's dive into this. Okay,
2:11phase number one. We have four phases in
2:14this journey. What this is all about is
2:16navigating what I call the leverage
2:18trap. Leverage is when we have outsized
2:22returns for the inputs that we put into
2:24a system. Leverage is what you get to
2:27when you are over on this side of the
2:29board. When we're starting out, we have
2:32zero leverage. So the whole game that
2:34we're trying to play is to build over le
2:37build leverage over time so that
2:39eventually when we put inputs into our
2:41business, they have le they have
2:43outsized returns. And so this is what
2:46I've done. This is what I help people
2:47navigate. And the truth is it's
2:50challenging. It's a challenging period
2:51to navigate. I think people talk about
2:53hitting your first million is like the
2:55hardest period of business. And it is
2:58because you go from basically being just
3:00on your own doing nothing to yeah,
3:03welcome to entrepreneurship. You are now
3:05an entrepreneur. And this is a mighty
3:08chasm to navigate, but it makes it
3:10easier when you know exactly what to
3:12focus on, exactly what metrics you need
3:14to hit to be able to ascend to the next
3:16phase. and then all of the challenges
3:18along the way. So, let's get into it.
3:20Launch phase is number one. I want you
3:23to take this away with you. Your first
3:27100K is in your existing network. This
3:30is a common misconception that in order
3:34to make your first 100 grand, you need
3:36to have an audience. You need to have an
3:39email list. You need to have a YouTube
3:41channel. You don't need any of that
3:42[ __ ] And this is something that I think
3:45has helped me over the last few years,
3:47which is understanding that the people
3:49that I already know in my network, the
3:51people that are in my essentially warm
3:54to me already, that is where my first
3:56100K is now in this phase. And this is
4:00how I did this a few years ago when I
4:02started the business is I literally went
4:06to the very very tiny audience that I
4:09that I had at the time, which was a few
4:11thousand people on Twitter. That was all
4:13I had. And I got on like 60 calls in the
4:17space of about three weeks with people
4:19in my audience. I called them networking
4:21calls. In effect, what they were were
4:23market research calls. And that was me
4:26putting in the hard yards to figure out
4:28actually what people want. Because in
4:31this phase, this phase is all about
4:33figuring out what people want. This
4:35phase is all about graduating to offer
4:38traction. So in this phase, you don't
4:40have any offer traction. you don't have
4:42any leads traction. And to get through
4:44to the next stage, which is the loaded
4:46phase, you need to make 10 times sales,
4:4910 sales at full price, at least above
4:523K. And you need to have at least five
4:55banger case studies. That's the gate
4:57that you need to get through. And so in
4:59this phase, the things that you're going
5:02to focus on are process, having
5:05signature intellectual property, which
5:06is basically you working one-on-one with
5:09people to understand what help they need
5:12to be able to get the transformation
5:13result that you claim that you can help
5:15them with. That is what you use to
5:18figure out your version one road map. So
5:20that's the first thing that we focus on
5:22in this phase, process. The next thing
5:25we focus on is proof. You need to prove
5:27that this process actually [ __ ]
5:29works, right? Of course. And to do that,
5:32all we need to do is we need to get case
5:34studies. So what to do that though, you
5:37need some clients, right? So what we do
5:39is we launch a beta cohort. This is what
5:41I did three years ago. So when I got on
5:43those calls with like 60 plus people
5:45over the space of a few weeks, what I
5:48was doing was essentially gathering
5:49data. I was gathering information. I was
5:51like, "Okay, these people are struggling
5:52with this, this, and this. these people
5:54want these things, this, this, and this.
5:57What can I craft as an offer that could
6:00help them go from where they're
6:01currently at to where they want to get
6:03to? Now, at that time, what I was doing
6:05was I was working I'd just finished
6:06finished working in an agency where I
6:08was helping creators with existing
6:10audiences monetize. So, when I was
6:13speaking to people in my audience on
6:14Twitter, these were people without
6:16audiences and they were wanting to
6:18monetize, but they wanted to grow their
6:19audience. And so my job was to figure
6:23out a way to help them grow their
6:26audience. What I did is I launched I
6:28called it Project Stealth. This was my
6:30initial beta cohort that I launched in
6:32July 2023.
6:34And I went to my audience after I went
6:36to all of those people that I got on
6:38those calls with about 3 weeks later
6:41after I'd realized like what did they
6:43need? And I sent them all a message,
6:44like a quick like video note saying,
6:46"Hey, Tim, Felipe, Chris, just a heads
6:52up, I'm doing this thing in a few weeks
6:55time, and based on what we spoke about
6:57on the call a few weeks ago, I feel like
7:00this could be a really good thing for
7:02what you're looking for. And heads up,
7:04I'm doing this thing now at like 10% of
7:06the price that I'm planning to do it at
7:08in 3 4 months time at the start of next
7:11year." So, what I did was I gave them a
7:14no-brainer offer. Uh, or no-brainer.
7:18Yeah, it was a no-brainer offer. So, I
7:20said to them, "Hey, you can get this
7:22thing. It's going to cost $4,000 in a
7:24few months time, but right now you can
7:26get it for $400. How does that sound?"
7:29[snorts]
7:3015 people said yes. So, 15 people out of
7:33those 60 or so people that I had a chat
7:34with said yes. They became my beta
7:38clients. What that did was I managed to
7:40get my first suite of case studies,
7:44testimonials, and proof. At the same
7:46time, what that allowed me to do was get
7:49my version one roadmap figured out. What
7:52that allowed me to do next was then I
7:54actually pivoted back to doing one-
7:57on-one mentorship and coaching for the
8:00next year to figure out what my process
8:03was. So, I started off with a beta
8:04cohort. So, that was a group of about 15
8:07people. I then managed to continue
8:10working with a few of those. I managed
8:11to upsell past that 12week initial
8:14cohort. I upsold a few people to work
8:17with me one-on-one. So guys like Felipe,
8:19I've got these testimonials and case
8:21studies still on my YouTube channel.
8:22Felipe, Austin,
8:25um,
8:26who else? Dan, a couple of other people
8:28became my first like one-on-one clients.
8:31And so what I did was I went from a beat
8:34cohort to one-on-one. And then
8:36eventually when I got leverage again
8:39down here, this is when I moved to a
8:41scalable delivery model. So if you can
8:43see how that made sense, I got proof. I
8:45then was able to take that to the market
8:47to say, "Hey, I get these results with
8:48these people. Folks then started working
8:51with me for $4,000." So $4,000 was my
8:53initial offer three year oneonone offer
8:55three years ago. And this was that was
8:59that was the initial start. The final
9:01part to this phase to the launch phase
9:04is we need to figure out a simple sales
9:06process. So what this is about is having
9:09conversations. So do you remember when I
9:11said I got on like 60 calls with people?
9:13Those were my initial conversations. But
9:15what I needed to do was I needed to
9:17solidify those that sales process into a
9:20simple sales process. And so the focus
9:23during this phase is the two call close.
9:26I'm a pref I'm I prefer a two call
9:30methodology. I found like when I was
9:32doing like sales calls a couple of years
9:34ago, keep in mind I haven't done a sales
9:35call now in two years that I preferred
9:40doing two calls where the first call was
9:42like a a small like 15minute triage call
9:44to essentially pre-qualify the person to
9:47basically see if it actually made sense
9:49to spend time speaking to me. Um because
9:52what I find is I'd spend end up speaking
9:53like an hour with people who are just
9:55unqualified and that was just a massive
9:57waste of my time. So I moved to a two
9:59call close. That's my preference for
10:01this phase. And so the gate like I said
10:05to get through to the next phase which
10:07is the loaded phase is you need to get
10:1010 times full sales sales at full price
10:14and you need five.
10:16[ __ ] me Tom.
10:19Let's take a sip and start this again.
10:21Okay,
10:28my bad.
10:30To get through from the launch phase to
10:32the loaded phase, you need to get 10
10:36full price sales at at least 3K or more,
10:38and you need to get five banger case
10:41study transformations. that allows you
10:44to graduate into the loaded phase where
10:46you are going to have a new set of
10:48focuses. So what is the focus in the
10:51loaded phase? The focus in the loaded
10:53phase is all about setting up the
10:55foundation of your marketing flywheel.
10:58And that starts with setting up email.
11:02Yes, I said it. Email is alive. Okay.
11:07Now, I just looked this up earlier. The
11:09first ever email was sent in 1971. That
11:12is 55 years ago. It is almost like the
11:17single piece of technology that has
11:20stood the test of 50 years without
11:24fundamentally changing the architecture
11:26of that technology.
11:28It is still the way businesses send
11:31invoices. It is still the way businesses
11:34market their business. It is still the
11:37way humans communicate with other
11:40humans. it is still alive. So, email
11:44isn't dead. I just had this chat with
11:46one of my my um mentorship members, Ben,
11:50the other day. He's been like building
11:52his email list, but he's been struggling
11:54with email itself. He doesn't feel like
11:58he wants to send emails. He feels like a
12:00lot of friction when it comes to sending
12:01emails. And I said to him, I was like,
12:03"Dude, you just have to understand that
12:06email is a way for you to educate your
12:10existing audience." He's like, "Yeah, I
12:12just feel like no one buys from it." And
12:15he was just at his mastermind. He was
12:17running a mastermind in Marba the other
12:18day and he sent me a message a couple of
12:20days ago being like, "Yeah, Tom." So,
12:21one of the guys in my group was like,
12:23"Yeah, I basically bought because of
12:26everything that you were talking about
12:27in your emails." And so what people
12:30don't understand is that people are
12:32reading those emails and it is it is an
12:34effect of like essentially just warming
12:37up and heating up your prospects so that
12:39they become pre-sold. So sure you might
12:41not think that people are buying but the
12:44truth is every single day I send out an
12:46email and right now my email list is
12:48like 12,000 active subscribers. I've
12:50collected over 30,000 emails over the
12:52last few years. And that means I have an
12:55open rate of about 43%. Which means
12:57around 5,000 people every single day
13:01read a story or an insight or a piece of
13:04value about me. That is incredible. So
13:08email is alive. So this is the focus for
13:11the loaded phase. Now I remember
13:14listening to Tim Ferrris on a podcast
13:16once. He got asked like if he could if
13:19he was taken to a desert island, what
13:20would be the one thing that he took with
13:23him? And he can't speak today. Let me
13:27start that again. I was listening to a
13:30podcast with Tim Ferrris and he was
13:33talking about
13:37third time lucky. Come on Tommy, you can
13:39do this. It's not like this isn't your
13:40first time on camera, is it?
13:44Tim Ferrris was on a podcast and he was
13:46getting asked, "If you were on a desert
13:48island, what one thing would you take
13:49with you?" And he said his email list
13:53and that is for me like the penny drop
13:55moment of like, "Yeah, we need to be
13:57investing in our email list." Three
14:00years ago when I was in this phase when
14:02I wasn't making much money, I was like
14:04literally four months late on rent. I
14:06was [ __ ] like 30 or $40,000 in debt.
14:09And I got a part-time job at Paper Boy
14:14Studios, which is the sister agency for
14:16the newsletter company, Kit. This is the
14:20business that I run, the email service
14:22provider that I use to send my emails
14:24out. So, I saw underneath the hood of
14:26some of the biggest creators in the
14:28space and I got to see like the amount
14:31of investment, the amount of sponsorship
14:33money, the amount of money that people
14:35were putting into growing their
14:37newsletters. That to me was like all the
14:40evidence I needed to go all in on this.
14:42Now, the cool thing is when you do this,
14:43you've built the foundation. When you bu
14:45built the foundation of email, then
14:47we're going to layer on growing your
14:48audience. And after you've done that,
14:51you have automated your lead lead flow.
14:54Now, over the past couple of years, past
14:573 years, I've grown my audience on
14:58Instagram from like 3,000 followers to
15:01I've just passed the 100,000 followers
15:03milestone, which is sick. Really cool.
15:06Like, really stoked about that. Now, why
15:08did I want to pass 100,000 followers?
15:11Simple perceived status. This is
15:14something that no one talks about, but I
15:16[ __ ] you not. When someone finds your
15:18content on a platform like this, like
15:20YouTube, uh, and then they go to
15:24essentially validate whether they can
15:25trust you, they're going to go search
15:27you on ChatGpt, Claude, Google,
15:30Instagram, Tik Tok, LinkedIn, they're
15:32going to go try and hunt you out to sus
15:35out if you are legit or not. And so,
15:37when someone finds me here on on
15:39YouTube, then they come and search me,
15:42search for me, and then they find me on
15:44Instagram and they see that I've got
15:45100,000 followers. That is an immediate
15:48perceived status tick. That is, okay, I
15:50can kind of feel like I might be able to
15:52trust Tom. So, it's this weird thing
15:56that people won't talk about, but there
15:57is a [ __ ] reason why people build big
15:59big audiences and personal brands for a
16:01perceived status play. And so, not only
16:04do I am I able to automate lead flow on
16:06Instagram, I'm also able to get this
16:09perceived status play, which in this new
16:11phase of the creator economy,
16:15trust is at its lowest. This kind of
16:17thing stacks up. So, do you need a big
16:20audience to make really big bucks?
16:22Absolutely not. Do I think it helps?
16:25100% it helps. And so this is the thing
16:27that I want to help my members do, which
16:29is like grow their audience so that when
16:31people just add a, you know, they're
16:33scrolling scrolling, they find this
16:34person, they go to check on their on
16:37their platform, on their Instagram
16:39platform, they're like, "Yeah, cool. I
16:40can trust this person." That is what I
16:43want to get to myself and also for my
16:46members.
16:49The gate then to get into the third
16:51phase which is the spinning phase is you
16:55are getting at least 10 new email leads
16:58per day on autopilot. So we're talking
17:00about automating leads here. We're
17:02talking about getting at least 10 email
17:04leads per day on autopilot, which is 300
17:07per month. That's the gate to graduate
17:09into the spinning phase. And like I
17:12said, I've explained to you the
17:13importance of that. But what this really
17:15is is this is essentially showing that
17:17the machine the flywheel is operating.
17:20So we have that as a gate because that
17:22shows things are working. One of the
17:25metrics that we track in scale 20 which
17:27no one else does is deep link clicks. So
17:31we in all of our Instagram content we
17:33use deep links to get people from our
17:36Instagram profile to YouTube via our
17:39email list. And we do that via deep
17:41links. And so we literally the metric
17:44that we have found is associated with
17:46essentially how well your engine your
17:49business flywheel is operating is deep
17:52link clicks. The more deep links click
17:54deep link clicks per day that you've got
17:57the better and bigger your engine is
17:59growing. So it's a key metric that we
18:00track in scale 20. So what is this phase
18:03to graduate into the final phase which
18:05is the compounding phase? We're going to
18:07be focusing on two things. We're going
18:08to be focusing on time under attention
18:10and scalable delivery. Now, what is this
18:13about? So, time under attention goes
18:15back to this. Believers are buyers. Now,
18:20I know there's like this there's an idea
18:22that gets like float around and I'm
18:25absolutely not calling out anyone who uh
18:27who says this because one of my mentors
18:29says it, but this idea that bingers are
18:32buyers and that's true. That's
18:34absolutely true. The more people will
18:35binge, the more people will buy. But why
18:36is that? It's because you've given
18:40people enough time to change their
18:42belief. You've shifted their beliefs on
18:45a certain thing by basically spending a
18:48shitload shitload of time with them. So
18:50binges are buyers, but the reason why
18:51they are is because they're believing in
18:54a new way of doing things. You've
18:57shifted their beliefs. So believers are
18:59buyers. So the way we do this is the
19:02king metric of leverage which is time
19:05under attention which is long form
19:07content view hours. This is how much
19:10time are you spending on a monthly basis
19:12on average with your audience. Time
19:15under attention is the king metric of
19:17leverage across the 185,000 plus data
19:21submissions that we've had from multi6
19:23and seven figure online experts. time
19:25under attention. Long form content view
19:27hours is the number one metric
19:30associated with cash in the bank. And so
19:33this is the focus of the spinning phase.
19:37And I've been very lucky over the last
19:39like three months. So Q3 went very well
19:42for me when it comes to time under
19:43attention. I hit a couple of big
19:45milestones. So on YouTube, on this
19:47channel, I hit 10,000 subs, which is
19:49[ __ ] cool. If you're here, thank you
19:50for subscribing. If you haven't
19:51subscribed, I would love you to. I never
19:53ask people to subscribe, but like [ __ ]
19:54it. Why not? Right right right now. Um I
19:57think I spit game about helping to get
19:59to 1 million per year. If you're a
20:01business coach or a mentor, I if you're
20:03one of those, if you want to get there,
20:04subscribe. This could help change your
20:06life like it's changed mine. I also hit
20:0940,000 subs on my other channel. So my
20:12main channel, Tom Young's channel. If
20:13you click down below, you should be able
20:15to see this is like collabed with my
20:16other channel. And in the past 90 days,
20:19my time under attention has increased
20:222,733%.
20:24It's basically been like I think a 23x
20:27increase in long form content view
20:29hours. Time under attention. That is
20:31insane. Now, I could say that's like
20:34really cool just in itself. Great, Tom.
20:36You've just massively increased your
20:37long form content view hours. But the
20:39question is, why would I want to do it?
20:41Well, the reason is is because I managed
20:43to close $194,000 in new business last
20:46week without a single sales call,
20:48without a single sales team member, no
20:50appointment set out or no clos. It was
20:51just me and that is because I have
20:54focused on building time under attention
20:57and maximizing my business for that
20:59metric. So that is the focus for this
21:03phase. And once you get into once
21:08this is the focus for this phase. So the
21:10focus for spinning is all about time
21:12under attraction. You will then have off
21:13attraction and leads traction to get
21:15into the final phase. The focus is all
21:19about shifting from being a soloreneur
21:22to an entrepreneur. And I want you to
21:24write this [ __ ] down. Solopreneurship
21:27is the vehicle, not the destination.
21:30Okay? This is something that I've
21:32learned over the last couple years as
21:33I've hired my first staff members. It
21:35has become very painfully obvious to me
21:37that this dream of soloreneurship, solo
21:40consulting, solo whatever you want to
21:42call it, solo maxing, all that is is
21:45that that's you with a very expensive,
21:49highly stressful job. Okay, that is not
21:52entrepreneurship. There are individuals
21:55in companies who make 900, 800, 700k a
21:59year in sales sales positions in banks.
22:02You are not unique if you have a
22:05business and you call yourself a
22:07soloreneur or a solo consultant or
22:09whatever because you just got a job.
22:12Okay? You've just got a job. And if you
22:15have a job, you don't have leverage. So
22:17this phase is all about building
22:18leverage. So what how do we define
22:20leverage? Super [ __ ] simple. You get
22:24into this phase once you are getting one
22:28qualified inbound lead per day. That is
22:3130 qualified inbound leads per month.
22:35Now just ask yourself this question. How
22:38different would my business and life
22:40look if I had 30 qualified inbound leads
22:45per month? Think about that. That is
22:47people reaching out to you, inquiring
22:49about working with you, high intent
22:51people who are qualified. 30 per month.
22:54That is one per day. Can you imagine how
22:58[ __ ] incredible your life and
23:00business would be? That is why that is
23:02the ultimate metric that I am helping my
23:05members in scale 20 get to and what I'm
23:07aiming for is 30 qualified inbound leads
23:11per day. So once you are in this phase
23:15to get there, what are we focused on?
23:17We're focused on three things. Number
23:19one is systems. Number two is an AI
23:22clone. And number three is hiring rock
23:24stars. Okay, those are the three focuses
23:27in the compounding phase. Now, about 18
23:31months ago, I launched my first version
23:34of Tom AI and it's seen since we've had
23:38like multiple versions over the last 18
23:40months. The one that we have right now
23:42is the most turbocharged crazy ass
23:45version I could ever think of. Not only
23:47is every single TOMAI completely
23:50personalized and customized to each one
23:52of our members, it has access to their
23:54unique data, it has access to their
23:56context room, which is all of the
23:58information about them, their business,
24:01everything that we ask about them during
24:04their orientation phase. It also now has
24:07access to a psychographic breakdown that
24:10we create when our members start working
24:12with us. We give them a one-on-one call
24:14with our mindset and performance coach
24:17Jay and he does a full psychographic
24:19analysis and that information goes into
24:21their Tom AIS and so their Tom AI not
24:25only has has information on them context
24:27on them and their business has context
24:29on their data their exact situation
24:32right now. It has access to our entire
24:34data set of 185,000 plus data
24:37submissions. It has access to over seven
24:40million dollars worth of wins from our
24:43members. It has their all of their
24:47unique psychographic information like
24:49their limiting beliefs, their default
24:50behavior patterns, all of the [ __ ]
24:52that will get in their way to help them
24:55get here. And so what we've created is
24:58something nuclear. We've had 5,748
25:02messages sent, which if we just estimate
25:05that like an average chat that I have
25:07with a member would be maybe 20 minutes,
25:1015 to 20 minutes, that would save on
25:12average 94.6
25:15hours of my time, which is incredible.
25:17So, when we're talking about like actual
25:19use cases of AI, here is one that we've
25:22created that has not only saved time,
25:24but is helping our members actually make
25:27money as well, which is incredible.
25:30So these are the four stages and phases
25:32you need to go through. You've got the
25:34launch phase. This is where you have no
25:36offer traction and no leads traction.
25:38The gate to get through to the loaded
25:41phase is you need 10 full price sales
25:43and five banger case studies that gets
25:45you offer traction.
25:47The focus for that stage is setting up
25:49your email foundation, growing your
25:51audience, and automating leads.
25:53Remember, email is the queen metric of
25:56leverage. To get through to the next
25:58phase, which is the spinning phase, we
26:00need to focus on building time under
26:02attention, which is the king metric of
26:04leverage. This is long form content view
26:07hours. The gate to get through there is
26:09at least 10 email leads per day, which
26:12is 300 email leads per month. And
26:14remember, the reason why time under
26:16attention is the king metric of leverage
26:18is because believers are buyers. And
26:20long form content is the best
26:22opportunity you have to help shift the
26:24belief of your audience. The gate to get
26:27through to the final stage which is the
26:29compounding phase which is where we have
26:31leverage as well as offer traction and
26:33leads traction is one qualified inbound
26:36lead per day which is 30 qualified
26:39inbound leads per month. The focus in
26:41this phase is systems building an AI
26:44clone and hiring rock stars. And so if
26:48you want to get to 1 million per year
26:51these are the four phases one two three
26:54four you need to go through. Now,
26:56obviously, this is just an overview of
26:58how that works. If you're curious about
26:59working with me, click the link down
27:01below, DM me 77 on Instagram. I'll send
27:03you all of the details about getting my
27:05help to build all this stuff out. I only
27:07work with six figure plus online
27:09business coaches, mentors, and
27:11consultants.
27:13And if you are curious about what we
27:15focus on when we build time under
27:17attention, I'm basically going to send
27:19you over to this video next, which will
27:21help you build it. It's the thing that's
27:23helped me go 2,733%
27:26increase in the last 90 days. I
27:27literally made this video last week.
27:29It's going to [ __ ] kill it for you.
27:30All right, that was sick. I will see you
27:33in the next

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