If I Wanted to Get Rich in 2026, I'd Start a Boring Business — Transcript

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1. 0:00You helped me turn my senior design
2. 0:01project at college into my business.
3. 0:04Last year we did 150.
4. 0:05>> Amazing.
5. 0:05>> And I want to get to 500.
6. 0:07>> What do you sell?
7. 0:08>> We do digital business cards for
8. 0:09primarily in real estate.
9. 0:11>> Digital business cards for real estate.
10. 0:12>> I'm the only sales person. I have a few
11. 0:14vendors.
12. 0:15>> What's the value prop of the digital
13. 0:16business card?
14. 0:17>> It's like Linktree on steroids.
15. 0:19Linktree, your phone, and your CRM all
16. 0:21connected. So, yeah. What do you think?
17. 0:25>> But you want to grow this?
18. 0:27>> So, just to be sure, I'm not trying to
19. 0:29sell. I just want to make money and then
20. 0:31sell more expensive things later. Right
21. 0:33now, I'm just using this to make money.
22. 0:34>> To make money.
23. 0:35>> Yes.
24. 0:36>> Yeah, yeah. No, heard.
25. 0:38Dude, I think I think if you sold
26. 0:40something else, you'd make way more
27. 0:41money.
28. 0:42>> I agree.
29. 0:43>> Okay.
30. 0:43>> [laughter]
31. 0:48>> But see
32. 0:48>> hard pitch.
33. 0:50Like what you have is a hard pitch.
34. 0:52Cuz I'd be like, "Your digital business
35. 0:54card is here's my Instagram. That's my
36. 0:56digital business card. If you want to
37. 0:57find out more about me, watch some
38. 0:58content."
39. 0:59You know. Um
40. 1:02>> [laughter]
41. 1:05>> Um
42. 1:06>> [clears throat]
43. 1:06>> okay. Uh
44. 1:08What
45. 1:09What else are you into selling, man?
46. 1:10Like I just [laughter]
47. 1:11I just I don't know if this is You
48. 1:13obviously have the skill of sales. And
49. 1:14so, I'd rather you just like use that on
50. 1:16a better opportunity vehicle.
51. 1:18>> Got it. Um
52. 1:20Okay.
53. 1:22>> It's like this world is just crumbling.
54. 1:24>> [laughter]
55. 1:26>> You want to hire me?
56. 1:28>> Well, if you can close.
57. 1:30Yeah, so.
58. 1:33Ari's Is Ari over there?
59. 1:34Well, there's Stephanie. Stephanie's
60. 1:36right there. Stephanie's works in our
61. 1:37recruiting. You can talk to Stephanie.
62. 1:38>> Okay, so if me and her talk, but on the
63. 1:39real note though,
64. 1:40>> Oh, [laughter] that wasn't real? That's
65. 1:42not a real offer. All right.
66. 1:44Neither was mine.
67. 1:47Two can play that game.
68. 1:48>> Um
69. 1:49On a real note though, like
70. 1:51I don't know what I'm doing. What do I
71. 1:53do in the meantime to make money
72. 1:54essentially?
73. 1:55>> Yeah. So, uh you were selling this to
74. 1:56Who had this idea for this digital
75. 1:58business what is your senior whatever
76. 1:59thing right your senior project. Yeah,
77. 2:01one of the biggest issues I take with
78. 2:03and when I do my entrepreneur talks at
79. 2:05like colleges and stuff
80. 2:07the big thing that I that I hate about
81. 2:09those classes is that they try and make
82. 2:11seniors invent something. It's like it's
83. 2:14very like invention heavy like everyone
84. 2:15thinks it's Shark Tank like I have to
85. 2:17invent something that doesn't exist when
86. 2:19you can pretty much just like go look at
87. 2:20any business that exists and just do
88. 2:22that and probably make way more money.
89. 2:24Like you can start a lawn care business
90. 2:25tomorrow like knocking door to door and
91. 2:27probably get to two or three million
92. 2:28dollars a year. Just with your existing
93. 2:30skill set.
94. 2:33Like you're able to you know shake hands
95. 2:34and kiss babies and close and so like
96. 2:37like you could sell solar and make you
97. 2:39know 800 grand a year on your own
98. 2:42income.
99. 2:43So I'm just like I'm just saying like
100. 2:44there's there's like I think I would be
101. 2:45looking at
102. 2:47So when I was when I was doing the
103. 2:48presentation yesterday I talked about
104. 2:50how like now I look for products that
105. 2:51people don't cancel.
106. 2:54I would look for products that people
107. 2:55don't cancel probably the the people
108. 2:57that are similar to who you already sell
109. 2:58to.
110. 2:59I would look for that product
111. 3:01and then I would use all my sales skills
112. 3:02on that rather than trying to explain to
113. 3:04them why they need a digital business
114. 3:06card.
115. 3:07>> Got it.
116. 3:07>> Basically for your current pitch to work
117. 3:09you have to
118. 3:10you have to create a problem and then
119. 3:12solve a problem all within one
120. 3:13presentation right and also explain some
121. 3:16stuff that they don't understand how it
122. 3:17works right so it's kind of like three
123. 3:18things. I'd rather just like talk to
124. 3:19somebody who immediately already knows
125. 3:21the problem that they have and I'll be
126. 3:23like I can solve that.
127. 3:25And I know from the history of that
128. 3:26industry that they don't cancel.
129. 3:29And that they're just going to buy from
130. 3:30me cuz they like me better.
131. 3:32>> Would you recommend that I get a like a
132. 3:34sales position at another company or
133. 3:36just like sell more expensive stuff or
134. 3:38something?
135. 3:39>> so
136. 3:40>> [laughter]
137. 3:41>> Um no I mean fundamentally every
138. 3:43entrepreneur is a salesman at heart like
139. 3:45we're the promoters and so like you can
140. 3:47obviously sell for somebody else or you
141. 3:48can sell for yourself.
142. 3:50A a way to learn a new industry is to
143. 3:52sell within that industry, kind of learn
144. 3:53the ropes, and then try to basically
145. 3:55just figure out lead gen uh for it. Once
146. 3:57you have that, then you'll have lead gen
147. 3:58and sales, and so then the only thing
148. 4:00that you'd really need would be
149. 4:00delivery. If you're good at sales, um
150. 4:03and I'm good at training sales, which is
151. 4:04a different skill, um then it comes down
152. 4:07to like can I have like this is where
153. 4:08like insurance sales are incredibly
154. 4:11profitable. Like there's really no
155. 4:12delivery, you just sell the product,
156. 4:14right? And then there's these massive
157. 4:15behemoths that that
158. 4:17deliver the risk essentially.
159. 4:19Um there's so many businesses that are
160. 4:21basically demand constrained where
161. 4:22people stick.
162. 4:23Uh you just want to find one of those
163. 4:25that you like that caters to the
164. 4:26existing avatar you currently sell to
165. 4:28because you already know that avatar
166. 4:29well. And from if we're talking speed to
167. 4:30money,
168. 4:31um and then sell that.
169. 4:33>> Got it. Thank you, Alex. I'll switch
170. 4:35vehicles.
171. 4:35>> Okay.
172. 4:36>> [laughter]
173. 4:37>> All right.
174. 4:39>> [applause]
175. 4:41>> Sweet.