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If I Wanted To Become A Copywriter In 2026, This Is Exactly What I'd Do [FULL BLUEPRINT] — Transcript

by Alex Cattoni · 4,995 words · 477 segments · language en · Watch on YouTube

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0:00Okay, you know what's just wild to me when people think
0:03copywriting is just writing words after being the creative
0:08director of a multi million dollar company for years, then a
0:12freelance copywriter for over 10 years after that, then starting
0:16and growing my own seven figure business after that, and
0:19teaching 1000s of students around the world the skills they
0:22need to ignite their copywriting careers from scratch. I can tell
0:27you that saying copywriting is just writing words is like
0:31saying a surgeon just cuts people open. Copywriting is not
0:36just writing. And in this video, I'm going to walk you through
0:39the exact blueprint I would follow if I had to start over as
0:44a copywriter in 2026 and I am talking about the real path, not
0:49some get rich quick nonsense, where I tell you that you can
0:52make $10,000 in your first month, but how to learn the
0:55skills that set the foundation for a long and successful
0:58career. Because I am telling you, once you know how to
1:02communicate with more confidence, share persuasive
1:04stories and write copy that inspires people to take action,
1:09you will be able to powerfully pivot in any career, sell any
1:13service, start any business and forever future proof your
1:17income. And that is the true definition of freedom. By the
1:21way, if you're new here, I'm Alex, and over the past 15
1:24years, I went from brand new copywriter with zero clients,
1:28$0.00 clue what to do, to making over $300,000 a year as a
1:34freelance copywriter, before building my own seven figure
1:38brand and business, the copy posse. So I have been doing this
1:41for a long time. I have written for many different types of
1:44clients and offers, and I've helped my students build
1:47successful businesses of their own. So I know a little thing or
1:51two about what it takes to be successful in the world of
1:54copywriting. So let's not waste any more time and dive right
1:58into my blueprint, starting with level one learn copywriting
2:02fundamentals. Okay, so first, let's get really clear on what
2:06we're actually talking about. As I mentioned earlier, copywriting
2:10is not just writing words. A real copywriter is a strategic
2:15marketer who understands how to write hooks that grab attention,
2:19tell stories that evoke emotion, design funnels that build trust
2:23and craft messaging that inspires action. Now in this
2:27video, I don't have time to go into all of the many highly paid
2:30skills a copywriter possesses, but you can check out this video
2:33next. If you want to go deeper, I will link to it right after
2:37this video, so assuming you already know what a copywriter
2:40does. Here is the realistic blueprint to starting a
2:44successful career right now. So there are two paths you can
2:48take. Path number one employee. So of course, one path is that
2:52you can get a job or get hired as an in house copywriter at a
2:56company according to built in the salary range for a
2:59copywriter extends up to about $230,000 in the US, with the
3:04average sitting around 73,000 a year and being hired in house
3:08also means added benefits, bonuses and the security of a
3:11more consistent paycheck. Now I have many, many students who
3:16have shifted into a copywriting role at a company as a stepping
3:20stone before going all in on path number two, freelancer. Now
3:25this is when you get to be your own boss. You usually work with
3:29multiple clients, and you set your own rates schedule and
3:32office. Yes, you can work wherever and whenever you want.
3:36Now this is the path that I took when I was just getting started,
3:39and it's the one that I'm going to focus on today, because not
3:43only is the freelance industry currently booming, but when
3:46you're a freelancer, you truly have unlimited income potential,
3:50because you are no longer trading time for money, you're
3:53trading ideas, strategy and availability for money, and your
3:58income can really compound in ways that hourly work never can
4:02now, before we get into the tactical step by step blueprint
4:06and my 120
4:07day plan for you, we first need to talk about mindset, because I
4:11am a big believer that the correct mindset is so important
4:15before you start any new side hustle business or career,
4:19building a copywriting business or career from scratch is not a
4:22sprint, you guys, it is a marathon. Now, a lot of new
4:26copywriters treat this skill as the easy button to more money
4:30and freedom, and honestly, that is exactly why they fail. They
4:33want clients like yesterday. They want $5,000 months
4:37immediately, and they want to quit their job today. And while
4:40I'm not saying that can't happen, I am saying that is the
4:44exception, not the rule. Changing your whole ass life,
4:48you guys, takes time. It takes energy and it takes dedication.
4:52Obviously, the good news is the copywriter path is so much
4:57faster than most other careers because you. Don't need any
5:00fancy degrees, and you can learn the skills like relatively
5:04quickly, but the most successful students in my community
5:08obsessed, and I mean, obsessed over learning the craft. First,
5:12they focused on building a solid foundation. They learned the
5:15fundamentals and they developed the systems they needed so that
5:19they could confidently find clients and start making money.
5:23Now, I know what you're probably thinking, Alex, awesome. This
5:26all sounds great, but how do I actually learn these copywriting
5:29fundamentals? Where do I start? Well, my friend, good news for
5:33you. My YouTube channel is a great place to start. I
5:35literally have hundreds of free tutorials right here to help you
5:39master copywriting, marketing and branding fundamentals. So if
5:42you're not already subscribed, hit that subscribe button below
5:45and ring that bell to be notified when my next video goes
5:48live. You don't want to miss a single one, but if you want the
5:51fast track and expert guidance through this entire process,
5:56then I invite you to check out my eight week copywriting
5:58program, the copy posse launch pad. It is designed specifically
6:02for people who want to build a real, long term and sustainable
6:06copywriting Business from Scratch during those eight
6:09weeks, you'll master the psychology frameworks and
6:12business tools that I talk about in this video, but more
6:16importantly, you will end the program with the most important
6:20asset you need to start landing clients a portfolio. Which
6:24brings me to level number two, build your portfolio. Now. A
6:28portfolio is a collection of your best copywriting work. It
6:32showcases your skills and experiences to potential clients
6:35or employers. Now here is the thing, without a portfolio, you
6:40will have a very, very hard time of finding clients who are
6:44willing to hire you, and in many cases, your application won't
6:48even be looked at. I'm not talking about cover letters or
6:51resumes. I am talking about a portfolio, because brands and
6:53businesses want to know that you're a serious candidate with
6:56experience, not some rando who is just aimlessly applying for
7:00copywriting jobs on the internet, a portfolio is
7:03essential if you are serious about becoming a copywriter. And
7:06to quote Nikki Lorenzo, Creative Director and copywriter at
7:09Ogilvy, one of the biggest ad agencies in the entire world,
7:13she says, You have to have one. It's not even a question, if you
7:17don't have a portfolio, what are you even doing? But I have to
7:21add something that statement should come with, like a big old
7:24fat disclaimer, because not all portfolios are made equal. Many
7:29copywriters make the mistake of putting together a hodgepodge of
7:32different stuff that they've written in order to show off
7:35their broad range of experience, right? Maybe it's literally a
7:39ton of different things, blog posts, white papers, articles,
7:42landing pages, ads from different brands and businesses
7:45like all over the place, or even worse, they cram absolutely
7:48everything they've ever written under the sun into their
7:51portfolio, because the more the better, right, wrong. A bad
7:55portfolio is the number one reason why most new copywriters
7:59fail. Your portfolio is not about proving how much you can
8:04write. You don't win the copywriter award for writing
8:07more stuff, right? Your dream clients want to see that you
8:10understand how to craft a cohesive marketing campaign and
8:14a sales funnel with a few strategic assets. They want to
8:17see that you're using storytelling and open loops and
8:20attention grabbing, hooks and persuasive messaging, and I hate
8:23to tell you this, but they're busy. They will not spend more
8:26than 10 minutes looking at your portfolio, so you want to make a
8:29really great first impression with only the best assets to
8:33showcase your skills. And that's what makes the Launch Pad stand
8:37out from any other copywriting course on the entire internet,
8:41because I don't only teach you how to write in demand copy
8:44assets like emails, ads, landing pages and sales pages, but I'll
8:48show you how all of these assets work together in a cohesive and
8:53strategic marketing funnel. Then I will help you display and
8:57structure your work in a professional and impressive
9:00portfolio that will wow future clients, and I will help you
9:04with pricing your services too. In the launch pad, you will get
9:07a full price list so you know what to quote your new clients.
9:11Now, I will drop a link in the description below if you want to
9:14check out more, or you can scan this QR code. But for now, let's
9:18keep going with the blueprint. Moving on to level three, get
9:22your first client, all right. So now let's get tactical. How do
9:27you actually land your first ping client? Listen, you guys,
9:31I'm not gonna sit here and tell you that it's easy or once you
9:34have a portfolio, clients will just rain from the sky, but I
9:37will say it's a lot more simple than most people will have you
9:40believe one customer, one service, one channel. I want you
9:46to remember that this is the simplest formula for getting
9:49your first client and keeping them coming. One customer, pick
9:52one specific type of client, not just like small businesses.
9:55That's too broad. Think specific like E commerce supplement
9:58brands doing half. A million to $2 million annually, one
10:02service. Pick one thing you do for them, not all their
10:05copywriting needs. That's too vague. Think email sequences
10:08that turn subscribers into customers and one channel. So
10:12pick one channel that you can do really, really well, like
10:15LinkedIn marketing, most people don't follow this formula
10:18because they are terrified of limiting themselves. They think
10:22that if they're not everywhere, they won't find clients. But
10:26honestly, often the opposite is true. I'm talking about
10:29narrowing your options and methods down to actually free up
10:33your time will help you find clients faster. Because when you
10:37know exactly who you serve and exactly how you help them and
10:40exactly where you're going to find them. Your strategy becomes
10:44so much clearer, and it is really important to have clarity
10:48in this process. All right, the next step here is to craft your
10:52value statement. This is like crafting an offer statement. And
10:56here's where a lot of new copywriters mess up they think
10:59their value statement is something like, I'll write your
11:01emails for $500 but that is not a value exchange. That is a
11:06transaction. A value statement actually ties your service to a
11:10business result. So here's a framework that I like to use. I
11:14help specific client achieve specific result through your
11:18method so they can bigger benefit. So here's an example. I
11:23help e commerce supplement brands increase email revenue
11:26through strategic welcome sequences so they can reduce
11:30their dependency on paid ads. So you see the difference, right?
11:33You are not selling words, you are selling results. Now, of
11:38course, this doesn't mean that you wouldn't work with other
11:40types of clients or businesses as a newbie, I highly recommend
11:44that if you are brand new take on any freaking work that comes
11:47your way, as I like to say, first get paid and then get
11:51picky, but having a clear value statement really gives you a
11:54direction to point your sales in. Now here is the key. You
11:58need to make it low risk for your client to say, yes, you
12:02want them to go, oh, yeah, I want that. And here's some ways
12:05to do this. You can offer a small test project. First, you
12:09could provide a performance guarantee. You can show case
12:12studies from other clients, or you can give them a detailed
12:15proposal or strategy before they pay, to really show them that
12:18you get what you're doing. Your only job at this level is to
12:21find a client, any client, then two, then three. Yes, it takes
12:24grit and repetition and action, but if you stay at it, you will
12:28get there. Remember, it takes 80% of a rocket's fuel to enter
12:32orbit, and once it's in orbit, it uses almost no fuel. That is
12:37you, if you give up too soon, here, you will not make it out,
12:40right? You will not make it into orbit. Finding your first client
12:43takes effort, but it is a lot easier. Let me tell you when you
12:46have a launch pad. All right, moving on to the next level,
12:49level four, get better clients. So once you've landed your first
12:54few clients and you've created a consistent pipeline of projects,
12:58now what it is time to get better clients and move up the
13:02pricing ladder. So a lot of copywriters get stuck working
13:06for peanuts, and then they burn out completely, and then they
13:09claim that copywriting is unsustainable and you can't
13:12actually make a living doing it. But that's because they think
13:14they need to keep finding more like $500 clients in order to
13:18level up. Nope, once you work with multiple clients for one
13:22off projects, you start to realize something really, really
13:25interesting. It takes the same amount of work and effort to
13:28close a $500 client as a $5,000 client. I'm talking about the
13:33same time spent on invoicing, onboarding, meetings. Take it
13:36from legendary marketer Seth Godin when I asked him clearly,
13:40what advice would you give to copywriters who are looking to
13:44get ahead? This is exactly what he told me, the only way to move
13:48up is not by working more hours, but by getting better clients.
13:52The best clients are not just looking for a copywriter. They
13:56are looking for a thought partner. These clients want more
14:00than just words, they need your wisdom, your ideas, your
14:03availability. This is how you climb the pricing ladder, my
14:07friends, and this is why good copywriters are able to charge
14:11what they charge. When you understand this, you'll realize
14:15that your opportunities to support a business go through
14:18the roof. They are never ending. Sure a client might already have
14:21a sales page, big deal. But that doesn't mean that they don't
14:24need copywriting help think outside the box and offer assets
14:27and services that most businesses and copywriters tend
14:30to completely forget about. So here's what a typical pricing
14:34ladder might look like for you as a copywriter. Rung, one 500
14:38to $1,000 right? That's one off projects and basic copy
14:41deliverables. Rung two, maybe 1500 to $3,000 here you're
14:46really getting involved with more strategic projects and
14:49research. Rung number three, 3000 maybe $7,500
14:53you're offering complete campaigns and strategy. And
14:57lastly, rung number four, 5000 to 15. $15,000 these are ongoing
15:02retainers with performance bonuses. This is where you're
15:05really running the marketing strategy across multiple
15:07different mediums and channels for a company. The secret here
15:10isn't raising your prices, it's increasing the value you provide
15:13at each level. So at the $500 level, yeah, sure, you're
15:16writing copy. At the $1,500 level, you're providing strategy
15:20too. At the $3,000 level, you're delivering complete campaigns
15:24and guidance, and at $5,000 up, you're really becoming a
15:27strategic partner. Now here is where things get really, really
15:31interesting. Once you're consistently landing higher
15:35level clients, you start facing different challenges. You're no
15:38longer worried about finding clients anymore. You're worried
15:41about delivering quality results at scale, and this is exactly
15:46why I created spark. My membership for freelancers and
15:49service based business owners, because the skills that get you
15:53to, say, $3,000 a month are very different from the skills that
15:57get you to $5,000 a month and $10,000 a month and above.
16:01Inside my membership, we focus on the strategies to fast track
16:04your success, things like building systems, creating
16:07scalable processes, and positioning yourself as a
16:10strategic partner, rather than just a copywriter or freelancer.
16:14All right, that brings us to level five. Build simple
16:17systems. So here's what nobody tells you about scaling. It is
16:21not about working more hours. Thank God. Right at some point
16:24you will hit a ceiling, and that ceiling isn't your skill set, it
16:28isn't your prices, it is your time, and that's when you need
16:31systems. So here are a few systems that absolutely changed
16:35everything for me when I was a freelancer, Client Onboarding.
16:38Every new client goes through the exact same process, no more
16:42reinventing the wheel. Research. I have templates and checklists
16:46for understanding any area of business quickly writing
16:49systems. These are frameworks and formulas that speed up my
16:52writing without sacrificing quality and feedback. These are
16:56structured ways to get input and revisions from my clients that
17:01don't turn into endless back and forth again. This is the kind of
17:04stuff we talk about all the time inside my membership. I will
17:08drop a link for you to check out spark in the description box
17:11below if you're interested in learning more. All right, once
17:13you get your systems down pat and you start bringing in more
17:16consistent income, you can kind of breathe a little right now.
17:21It's time to focus on the most important level of becoming a
17:25highly paid copywriter, and that is level six master the craft.
17:29Okay, so we kind of talked about the business side right now.
17:32Let's talk about what separates good copywriters from great
17:37copywriters. All right, let's talk about psychology over
17:40tactics. So a lot of copywriters focus on tactics, and in the
17:44beginning, that makes sense, right? What's the best subject
17:47line? Should I use? Urgency or scarcity? Or what's the
17:49difference? How long should my emails be? How many emails
17:52should I send? But great copywriters focus on psychology.
17:56They understand why people buy, not just how to get them to buy.
18:00Now here are a few of the psychological principles that
18:03you might have heard of that I rely on all the freaking time.
18:05Loss aversion. Pain is more motivating than pleasure. People
18:09will act more quickly to avoid immediate pain than to gain
18:13immediate pleasure. Social Proof, when people around us use
18:17or purchase a product, it serves as a powerful psychological
18:21trigger. That's why copy that really focuses on highlighting
18:24testimonials and real life user submitted proof can do wonders
18:28authority. This is when experts with credentials like a PhD,
18:32right or celebrities with cultural and social capital
18:35automatically garner more authority and legitimacy. Their
18:39words simply hold more weight because they're more credible.
18:43Reciprocity, people feel obligated to return favors,
18:46right? Be it a complimentary 30 minute coaching call or a free
18:49trial, these things work for a reason and commitment, people
18:53want to be consistent with their previous statements and actions,
18:56and they are more likely to follow through once a commitment
18:59is made. And I actually teach 2323 psychological triggers in
19:03the launch pad. And when you understand these principles, you
19:06can apply them to literally any copy written in any industry.
19:09Now here's something else that's rarely talked about. Let me
19:12share the mistakes that can absolutely destroy your
19:16copywriting career. Mistake number one over promising and
19:20under delivering you guys never, ever promise results you cannot
19:25control. You can't say, I'm going to triple your income
19:28guaranteed, right? Because you absolutely can. That is not up
19:31to you. Promise great copy and strategic thinking. Never
19:35promise specific revenue numbers. Mistake number two, not
19:39understanding your client, you cannot write effective copy if
19:43you don't take the time to understand the business you're
19:46writing for. Right? Copywriting cannot be lazy, especially right
19:50now with AI, right? That's the definition of lazy copy. You
19:53have to take the time to do the research if you want to produce
19:56great results. Mistake number three, not thinking. Like a
20:00strategic partner, do not just blindly write whatever your
20:04client asks you to write. And I know that's so counterintuitive
20:08because they hired you to do exactly that, but really
20:11understanding what they actually need and recommending the best
20:14approach is what really separates a copywriter who's
20:17just a task closer to a copywriter who's really thinking
20:21critically and helping their client think ahead and solve
20:25future problems. That is what makes you a strategic thought
20:28partner. And Mistake number four, not staying current with
20:32marketing trends. So you guys know, I mean, you're here,
20:35right? Marketing changes fast. What worked two years ago might
20:39not work today, and that's why it's really, really important to
20:42keep a pulse on the industry and what's working now, once you
20:45master your craft and reach a level of business where you are
20:49maxed out on clients and time, so you're really like, what do I
20:53do now? Right? This is where you move to level seven building
20:57your business. This is where you start thinking just beyond
21:00offering services beyond what you can actually produce, and
21:03say, 24 hours a day, or like, eight hours a day, maybe you
21:06start thinking about supporting clients at a much higher level
21:09as a marketing director, a consultant or strategist. I have
21:12many students who have gone on to build wildly successful six
21:16and multi six figure businesses as fractional CMOS, and you can
21:21absolutely do that as a one person team, but if you want to
21:24scale, say, beyond $25,000 a month, you likely need to hire a
21:29team. But here's the mistake that a lot of copywriters make.
21:32They try to hire another copywriter right away. They
21:35think, this is the service I provide. I need another
21:37copywriter. But that's backwards. In my opinion, the
21:40first hire should be someone who handles everything that isn't
21:44copywriting, so you can stay focused on your craft and doing
21:48what you do best. So back when I was a freelance copywriter, my
21:51very first hire was actually a virtual assistant who handled
21:54all client communication, project management, research and
21:58gathering data, and, of course, scheduling calls and other
22:01administrative work. Do not underestimate how much time this
22:05will actually free up for you to start focusing on the more high
22:08value tasks like strategy and writing copy and planning
22:12campaigns. And then, yes, if you want to grow even further after
22:15that, that's when you really start thinking about hiring
22:18additional copywriters to replace you, and this is when
22:22you start thinking more like an agency and less like a
22:26freelancer. Now I have many copywriting students who now run
22:29agencies that do 50 to $100,000 per month, and if this is your
22:34goal, just make sure you have the systems in place to train
22:37your team and put processes in place to ensure the quality of
22:41your copywriting stays the same for your clients, and this is
22:44how you can scale past multiple six figures to even seven
22:47figures. Because instead of selling your time, you're
22:50selling your systems and you're selling your team's expertise.
22:53Now at this level, you're probably not writing any copy
22:56anymore yourself. You are managing people and you're
22:59managing systems. Now this is not the path for everyone. Not
23:02everyone wants to run a team have payroll and do all that
23:06right, and there is nothing wrong with your business. Just
23:10being you, you can build a very lucrative career if you stick to
23:14the plan that I mapped out in this video. As I said, I was
23:17making $300,000 a year as a solo copywriter and marketing
23:21consultant before I started my business now, and believe me
23:24when I say I often miss those days when it was just me and a
23:28laptop traveling the world. Just remember that growth takes time.
23:34You have to master the fundamentals first. You
23:37absolutely cannot skip those steps. So let's zoom out really
23:41quick to make this really practical for you. Here is
23:44exactly what I would do in my first 120 days as a copywriter,
23:49if I was starting from scratch day one to 60. This is all about
23:54foundations. I would learn copywriting and marketing
23:56fundamentals as quickly as possible. Write something every
24:00single day, create a portfolio and craft my value statement.
24:04Days 61 to 90, I would be focused on outreach, getting
24:08that first client. So I would really create a consistent
24:12outreach or application habit to put myself out there. I would
24:16work on landing my first few clients. I would hone my skills,
24:18deliver exceptional work and ask for testimonials. Days 90 to 120
24:23I would optimize. I would analyze what's working and
24:26what's not. When it comes to my outreach, I would craft scalable
24:30systems and offers. I would start crafting client case
24:33studies. I would start building my website, updating my
24:35portfolio and leveling up my clientele. I'm going to be 100%
24:40real with you about what to expect in those first two
24:43months. You know where you're learning. You're probably not
24:46going to make a single red cent. This is when you're growing your
24:49skills and you're focusing on learning and you are building
24:52your portfolio. In month three, you might land your first
24:56client, maybe a $500 project, $1,000 maybe it. Month four, if
25:00you're consistent with outreach, you could be around two to
25:04$3,000 and maybe by month six, right, with good systems and
25:09client retention, $5,000 is realistic. I have many, many
25:13students who have made this happen in their first six
25:16months, but they worked hard for it, right? And then by the end
25:19of your first year, $10,000 is entirely possible if you follow
25:24this blueprint and you do not give up. But let me be very,
25:27very clear here, these numbers change up or down depending on
25:32how serious you treat this, how consistent you are, the more you
25:35treat this like a business and not an easy way to make money,
25:38the more successful you will be just like an absolutely anything
25:43you do in life. Now, remember what I said about building
25:46foundations. Right? This applies to your entire career. The
25:50copywriters who make $20,000 a month, $30,000 a month, $50,000
25:54per month, didn't get there by chasing quick wins or looking
25:58for, you know, a get rich quick scheme or shortcut, they got
26:02there by becoming genuinely excellent at their craft,
26:07building long term relationships with clients, developing systems
26:10that scale, and most importantly, staying curious and
26:14always learning. I'm not here to try to convince anyone to get
26:18into copywriting who is just trying to make easy money
26:21online, but if you want to change your whole ass life, if
26:24you want more freedom to do what you want to do, if you want to
26:28work from wherever or whenever you want, copywriting is the
26:32most valuable skill sets that you can develop in 2026 because
26:36every single business on the planet needs copywriting,
26:39Marketing and storytelling, especially right now. So if you
26:42are willing to put in the work, if you're willing to focus to
26:45learn, to build systems and to think long term, like the badass
26:48business owner you are, copywriting can give you the
26:51freedom and income that most people only dream about. So
26:55there you have it, you guys, that is exactly what I would do
26:58if I had to start over as a copywriter in 2026 the full meal
27:02deal. Now, if you are just getting started and want to
27:04learn the fundamentals, my eight week copywriting program is
27:07perfect for you. I will take you from a complete beginner to
27:10landing your first client. But if you're already making three
27:14to $5,000 a month and you're ready to scale to $10,000 a
27:17month or more, my spark membership is where you need to
27:20be. That's where we focus on more advanced strategies,
27:23systems and mindset shifts that separate six figure copywriters
27:27from everybody else. And honestly, my most successful
27:30students do both. They start by mastering the fundamentals to
27:33really build their foundation and build their portfolio, then
27:36when they're ready to scale, they join the membership. Now I
27:39will put links to both my Launch Pad program and my Spark
27:42membership below. If you found this at all helpful, please give
27:45me a thumbs up below. And if you want to dive deeper into any of
27:49these topics, check out my other videos where I break down
27:52specific copywriting strategies and tactics until next time. I'm
27:56Alex Ciao for now, before you go, if you liked that video,
27:59make sure to check out this one next. If you're still buying
28:02into the 1960s Mad Men. Definition of what copywriting
28:06is, you know, witty one liners, clever slogans and a cutthroat
28:10anything it takes approach to sales and marketing, then I'm
28:13sorry, but you've got it all wrong, especially today, thanks
28:17to digital marketing, the explosion of social media, AI
28:20and well automated everything the question to what is
28:24copywriting has massively changed in the last few years
28:28alone.

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