If I Wanted 4X Growth in 2026, I'd Fix One Page — Transcript

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1. 0:00I got I started posting 2 years ago. We
2. 0:01have over 2 million followers. We get,
3. 0:03you know, thousands of leads every
4. 0:05single week. Um but it's like
5. 0:08I'm also like cracked out on paid ads.
6. 0:11So, it's like
7. 0:12>> That's weird that you're So, but you're
8. 0:13Did you've done 4 million this year or 4
9. 0:14million run rate?
10. 0:16>> Uh we're on track for 4 million this
11. 0:18year. We did like 3 million last year.
12. 0:20>> Okay, yeah.
13. 0:21Um
14. 0:22I don't know what the views of your
15. 0:24organic is looking like.
16. 0:26Um but of the people who are coming in,
17. 0:29have they seen your content?
18. 0:31>> Uh some of them.
19. 0:33>> Okay. Yeah, so I'm just saying like to
20. 0:35what degree are they strangers?
21. 0:38>> Uh I would say 90% are strangers.
22. 0:41>> Yeah, that's interesting given
23. 0:43given the size of the Instagram.
24. 0:46Um
25. 0:57So, your issue is that show rates are
26. 0:58not high enough?
27. 1:00>> Well, I mean, it would be everything.
28. 1:01It'd be show rate, close rate.
29. 1:04Um I like I I My assumption
30. 1:07>> Mhm.
31. 1:08>> is that if they trusted me more, then
32. 1:10everything would be better. You know,
33. 1:12like so like
34. 1:13>> That is true. We We agree
35. 1:14We agree there.
36. 1:16>> So, uh cuz right now what I'm making
37. 1:18most of the money in is in a webinar,
38. 1:21which is exactly what
39. 1:23cranks like everything. But
40. 1:27that is still like a
41. 1:29I don't have anything that runs in the
42. 1:30background. Like if I had a
43. 1:33a lead magnet that was actually good and
44. 1:35I could just send that to everyone,
45. 1:37have them do it versus needing to show
46. 1:38up to a webinar,
47. 1:40>> Well, I think if you try to replace
48. 1:42webinar with lead magnet, it will not
49. 1:43work as well.
50. 1:45>> Oh, no, in the background. I'll keep
51. 1:46running the webinar forever, but it's
52. 1:48just like uh this is like
53. 1:50if they like that, they'd be more likely
54. 1:52to show up to the webinar.
55. 1:53>> Yeah, I mean, you could also give that
56. 1:54as a as a carrot for the webinar as well
57. 1:56or a portion of it as a carrot for the
58. 1:58webinar as well.
59. 1:59Just to get the opt-in.
60. 2:01>> Yeah. Um
61. 2:04>> But the main the main vein here is add
62. 2:08webinar sales team, right?
63. 2:10>> Correct. Yeah.
64. 2:11>> And so from the webinar you're saying
65. 2:12the sale the show rate on the sales team
66. 2:14is low?
67. 2:16>> Um the show rate to the webinar is
68. 2:19probably the lowest thing. I mean we got
69. 2:20a 30% show rate on the webinar.
70. 2:22>> That's fine, dude.
71. 2:23>> Um
72. 2:24But it's
73. 2:25>> for a webinar for cold traffic is 25.
74. 2:28So like
75. 2:30you're fine. There like that's you just
76. 2:31have to make the math work there. Like
77. 2:32you're not going to I mean sure like
78. 2:34it's diminishing returns at that point.
79. 2:36Like there's probably somewhere else
80. 2:36that would be
81. 2:38you'd have greater leverage. Okay, so
82. 2:40let's assume that the show rate is not a
83. 2:41problem. Um of the people who
84. 2:43[clears throat] show what percentage are
85. 2:45are are booking?
86. 2:48>> Uh we got uh 10% booking rate. Out of
87. 2:51people that show. But it's not that many
88. 2:52people though. You know like it's the
89. 2:54the opt-in rate is probably the the
90. 2:56biggest thing. It'd probably be because
91. 2:58like out of a thousand people we'll get
92. 3:0150 people that actually
93. 3:03register for a live webinar.
94. 3:05>> You mean a thousand clicks?
95. 3:07>> Yeah, a thousand clicks. Yeah. So they
96. 3:09go to the website
97. 3:09>> you have a 5% opt-in rate?
98. 3:12>> Yeah.
99. 3:12>> Well then yeah, man. I think that is the
100. 3:15if we're looking at webinar metrics,
101. 3:16right? Um
102. 3:18that's probably the biggest
103. 3:21constraint that you have. Cuz the 30%
104. 3:23show up is fine. The 10% is probably
105. 3:26low.
106. 3:27Um that should probably be closer to 20
107. 3:29if it's a book a call CCA rather than a
108. 3:31purchase CCA. So that's that there's
109. 3:33something there, but the biggest by far
110. 3:36is the opt-in.
111. 3:37By a mile.
112. 3:39Cuz like you can be at 25 or 30% there.
113. 3:41And like that's where you have like you
114. 3:42know you have like a five or six X
115. 3:43there.
116. 3:45So if I were you I'd be looking at um
117. 3:48the ads matching to the opt-in page.
118. 3:53And I would be like my quote rule of 100
119. 3:55where I'd be focusing all my marketing
120. 3:56time would be on that page.
121. 3:58Like how do I make this clear? How do I
122. 3:59make this simpler? How do we use more
123. 4:00visuals? How do we
124. 4:02um
125. 4:02call it add trust, right, to that page
126. 4:04and just make it more enticing
127. 4:06and more interesting um than what it
128. 4:08currently is cuz that like again, it's
129. 4:10like I look at the averages here. If
130. 4:11you're at 30% show, it's fine. Like it's
131. 4:13not like we're not going to We're not
132. 4:14going to get like you're not going to
133. 4:15get from 30 to 60. It's not going to
134. 4:17happen.
135. 4:17>> Mhm.
136. 4:17>> But you can [clears throat] absolutely
137. 4:18go from 5 to 10. You can absolutely go
138. 4:20from 5 to 20.
139. 4:21>> Mhm.
140. 4:22>> And so that's that's where I think you
141. 4:23have your your 4x.
142. 4:26>> Is in the opt-in? So does the the times
143. 4:28that they have open in order to opt in
144. 4:31for it? Is that a bigger leverage? Like
145. 4:33is that the thing that you
146. 4:34need to test?
147. 4:35>> That is for sure a leverage.
148. 4:37>> Mhm.
149. 4:38>> Do you have just-in-time right now? Is
150. 4:39that how you're doing or are you doing a
151. 4:41>> No, there's two There's two that are
152. 4:43it's twice a day. So it's at specific
153. 4:45times.
154. 4:46>> And you're doing both of them?
155. 4:48>> Yeah, it's broadcast live. I'm I mean I
156. 4:50did it, but I'm not doing it.
157. 4:52>> So it's a re- recorded?
158. 4:54>> Yeah, it's uh two Zoom still. And so
159. 4:57they still join a Zoom thing, but it's
160. 4:59twice a day and they have to register
161. 5:00for it. Correct.
162. 5:02>> Well, I would hardcore consider a
163. 5:03just-in-time.
164. 5:06>> Well, if I do that I the show rate drops
165. 5:08down to 5%.
166. 5:10Uh so it's like the like
167. 5:12uh
168. 5:13So when I when I do the the thing, what
169. 5:14happens is they go to a VSL right after.
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182. 5:35enjoy.