If I Started a Business Today, I'd Live By This 1 Rule — Transcript

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1. 0:00There is a lot of judgment
2. 0:03online
3. 0:04about how people choose to work, what
4. 0:08fuels them, which fundamentally is it
5. 0:10reward or punishment? Are they Are they
6. 0:11going away from an aversive stimulus or
7. 0:13towards, you know, a positive one?
8. 0:16The answer, in my opinion, doesn't
9. 0:18matter.
10. 0:19And what I mean by that is
11. 0:21I think the first rule of all
12. 0:23entrepreneurship is use what you have.
13. 0:26Because that's not going to change.
14. 0:28Today, you have what you have. Those are
15. 0:29the only resources you have available to
16. 0:31you. You must become more resourceful.
17. 0:33And that means that if you have shame
18. 0:36and people tell you shame is bad,
19. 0:39in what world could shame be good? If
20. 0:42the shame you have creates this
21. 0:44amazingly positive thing in your life,
22. 0:46was it bad? If your dad not hugging you
23. 0:49enough created the catalyst for you to
24. 0:51go to the gym and live 20 years longer
25. 0:53because you work out regularly, was it
26. 0:55bad? Do we need to label it at all?
27. 0:58All we know is that it happened. And so
28. 1:00what? There are these actions that
29. 1:02increase the likelihood that you get
30. 1:03what you want. Whether you do them
31. 1:05because you had some negative thing or
32. 1:08because you're going towards some
33. 1:09positive thing, I think for the vast
34. 1:10majority of people is narrative.
35. 1:13They only They create the story. If I
36. 1:14said, "Hey, why did you do this thing?"
37. 1:17We are trained to give an answer. But
38. 1:20that answer may have zero grounding in
39. 1:22the truth. Not because you lied, but
40. 1:23because you have no idea. Cuz most
41. 1:25people don't know why they do what they
42. 1:26do. They just do it and then they
43. 1:28ascribe a reason afterwards. We know
44. 1:30that it's mostly BS and you're not going
45. 1:32to have a double-blind controlled
46. 1:33placebo study on your life to be able to
47. 1:36determine what the true root cause of
48. 1:37Was this the dependent variable? If
49. 1:40you're not going to be able to do that
50. 1:40anyways, who cares? Use whatever you've
51. 1:44got to get whatever you want. Give you a
52. 1:46behavioral, you know, thing for this.
53. 1:48It's like you might be going through
54. 1:49something difficult or a hard season or
55. 1:50a bad day or a bad moment, right? And
56. 1:52I've heard the saying that it drives me
57. 1:54absolutely bananas, which is that bad
58. 1:55things come in threes. Anyone heard this
59. 1:57before? Right?
60. 1:58I so wholeheartedly disagree, but I will
61. 2:00explain why I believe that saying is a
62. 2:01saying. Bad things do not come in
63. 2:03threes. Bad things occur.
64. 2:06People do not know how to cope. They
65. 2:07allow one bad thing to snowball into
66. 2:09more bad things. And bad stuff sucks.
67. 2:12And the only thing worse than letting
68. 2:13one bad thing be a bad thing is to let
69. 2:15one bad thing ruin many good things. If
70. 2:18you think about a bad thing as a cancer,
71. 2:19it's like well we want to isolate that
72. 2:21cancer as fast as possible and not let
73. 2:23that cancer of you losing your job
74. 2:25affect your marriage. And then let you
75. 2:26affecting your marriage affect how
76. 2:28you're you know a parent. And let you
77. 2:29know how you're a parent affect how you
78. 2:31were going to pursue this new endeavor.
79. 2:33People just basically give themselves an
80. 2:35excuse for misbehaving. I had a bad day,
81. 2:38therefore I now have a legitimate excuse
82. 2:41for being a bad husband or not being
83. 2:42nice to my wife. They use it as an
84. 2:44excuse to not exercise self-control.
85. 2:47And that is when things snowball. This
86. 2:49is why resilience is so important. Can
87. 2:51something bad happen and I recover
88. 2:53before I talk to somebody else? When
89. 2:54things get bad, it looks like this.
90. 2:57Something bad happens, something else
91. 2:59bad happens, something else bad happens,
92. 3:00and it keeps going down.
93. 3:03Until eventually everyone in your life
94. 3:04that is good has removed themselves and
95. 3:05then you slowly recover. Or you don't
96. 3:07recover at all. And you've seen these
97. 3:09people. He lost his job, he gained
98. 3:11weight, and man he's just never been the
99. 3:13same. Pull your head out of your ass.