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If I Had 90 Days To Start A Business, This Is My Plan. — Transcript

by Simon Squibb · 3,123 words · 436 segments · language en · Watch on YouTube

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0:0090 days ago, I decided to start a new
0:01business. I invested $0 on purpose in
0:04this business, and I want to teach it to
0:06you for free. In this video, I'm going
0:08to walk you through how I did it step
0:10[music] by step, and how you can apply
0:12the blueprint to any business of your
0:14own.
0:21What's your why? So, you've got to dig
0:22really deep. You've got to find where
0:24your pain is in life, because in pain,
0:27there's purpose. I'll give you an
0:28example of my own business with Dream
0:29Brew. It supports dreams. That's why I'm
0:31doing it. On top of that, and this is
0:32really important for you to think about.
0:34Some of that profit should go to the
0:35people that actually bought the product.
0:38And then you've got to have a real pain.
0:40So, in my case, I was 15 years old when
0:42I left school, and I realized the
0:44education system did not equip me for
0:46the real world. I felt with all my heart
0:48that the school system 25-30 years later
0:51would be fixed, and it's not. We're
0:52still not giving people the knowledge
0:54they need to have the life they want.
0:55We've been teaching people how to get a
0:58job, not how to live their dream.
1:00Hopefully, you've now got your why, but
1:01if you haven't, we can come back to this
1:03a little bit later, and the rest of the
1:04steps I'm about to go through might even
1:06help you with your why. So, number two,
1:08what's your brand? It's really important
1:10to psychologically feel like your
1:12business is going to be born. Too many
1:14people use the language of I would like
1:16to one day do, or I would like to one
1:18day be. Instead, say you are. I am a
1:21coffee company. When I first started
1:22this channel 5 years ago, I just thought
1:24I was an idiot who knew business. I
1:26didn't think I was a YouTuber. And I was
1:27telling myself, "One day I'll be a
1:28YouTuber." And as soon as I start saying
1:30to myself, "I am a YouTuber." Here I am,
1:33doing it. And that's what you need to
1:34do. You need to name your baby, and by
1:36naming it, you'll believe it's going to
1:38be born. You have to see it as real. So,
1:41what are you going to call your
1:42business? Now, when naming a business,
1:44this is a whole psychological thing on
1:46its own. There are two types of naming.
1:48First is a direct practical name, like
1:50Dream Brew. It's two words together. It
1:52almost describes what the product is on
1:54the tin. You know exactly what it is,
1:56right? It's coffee, cuz it's brew, and
1:58it's a dream. It's going to pay for
1:59people's dreams. It makes it clear. You
2:00can also name a business in an
2:02impractical way. So, Google, for
2:04example, they created a word. A
2:06completely made-up word can also be
2:08really easy to trademark. It can be
2:10really easy to get the URLs, but you're
2:12going to have to work a little harder to
2:13identify what it is for the public. Or
2:15you can do what I've done, which is put
2:16two words together that describe the
2:18business.
2:19But you need this foundation to make
2:21your dream become a reality. Now, step
2:24three on the surface of it, grab all
2:25your social handles, might sound easy.
2:28It's actually not. There's an art to it.
2:30And you might want to come up with a
2:31name, but then also have a slightly
2:33different social media handle. So, me,
2:35for example, I did Simon Squibb eight
2:38when I first started because someone
2:39actually stole Simon Squibb. So, what I
2:41had to do was go buy the trademark for
2:43Simon Squibb, and then go back to these
2:44social handles and say, "Someone has
2:46actually taken my trademark, Simon
2:48Squibb." And all the social media
2:50platforms then had to give me my social
2:51media handle. So, that's one way to go
2:53about it. Go get a trademark sorted out.
2:55It's not that expensive to get
2:55trademarks. It's not cheaper than you
2:57might think. But then you can have the
2:59same social media handle on every single
3:01platform, and that make your life so
3:03much easier.
3:03>> Another important step when building a
3:05business is securing your place online,
3:07and that starts with a good domain and a
3:09website. Because when someone hears
3:10about your business and goes looking for
3:12it, what they find next either builds
3:14trust or kills it. That's why your
3:16domain name matters more than people
3:18think. It's often the first thing people
3:20judge, and it's where trust and
3:22transactions actually happen. The
3:24problem is, most good dot com domains
3:26are already gone. So, people either
3:28overpay for one or settle for something
3:30that doesn't feel right. That's where
3:32dot online comes in. Dot online domains
3:34are clean, modern, and tell people
3:36exactly where to find you. Over 3.5
3:38million businesses have already made the
3:40switch. And because the word online gets
3:43searched over 500 million times a month,
3:45it can actually give you a visibility
3:47edge, too. You can grab yours through
3:49GoDaddy, Squarespace, or Namecheap. Or
3:51head to get.online/simon
3:53and use the code Simon to get your first
3:55year for 99 cents. If you're building
3:57something real, securing the right
3:58domain is a smart first step. I've left
4:01the link in the description. Now, step
4:02four is a little bit of a tricky one
4:05because get samples relates directly to
4:07what I'm doing at Dreambrew. I had to
4:08literally go get samples of the product
4:10and see what product sample matches what
4:13I want it to be and what the brand
4:15values are of the company. In your case,
4:16it might be quite different. Sometimes,
4:18like yesterday, someone told me they
4:19wanted to actually write a book. So, you
4:21have to literally go write a book. So,
4:23write one page a day. That's your
4:25equivalent of get samples. Start
4:27creating stuff. I think a lot of people
4:29when they're starting a business, they
4:30make the get the product bit way more
4:32complicated than it needs to be. So, I
4:33know someone launching a clothing brand,
4:34for example. Maybe that's something that
4:35you're doing. Then just go get one
4:37t-shirt and you can go buy it from a
4:39shop and then add your bits on it. It
4:41doesn't have to be the perfect sample
4:42from day one, the perfect supply from
4:44day one. Just get one sample to get
4:46feedback from your potential investors.
4:49You don't need to overthink the sample
4:50process. Again, this stops a lot of
4:52people's dreams dead in the tracks when
4:54they think, "Oh, I've got to have the
4:55perfect sample. I've got to have a
4:56thousand, two thousand, ten thousand
4:58pieces. I need a million dollars to even
5:00begin the business." You've got to use
5:01the tools that you've got that mean no
5:04cost at all. Stop thinking you need ten
5:06thousand samples and start realizing you
5:08only need one. That's all you're going
5:10to need and later on I'll get into how
5:11to get an investor in a minute, but
5:13that's sometimes all you need to show an
5:14investor that it's real. Figure out how
5:16to get it and use AI. Go and beg one
5:19supplier to give you one product. Go buy
5:21it from the shop and stick your own
5:22on it. It doesn't matter, but get one
5:24sample in your hand. So, again, you've
5:26got the name, you've got the social
5:27media handles, you know exactly why you
5:30have to break through and make this
5:31happen. You've got the why. So, what's
5:33stopping you? Step five is what stops a
5:35lot of people following through on their
5:36dream.
5:37Finding a partner. I didn't make it on
5:40my own. No one can. When anyone ever
5:43says self-made in their bio, they're
5:45lying or they're ignorant or they're
5:47stupid. No one has ever been successful
5:50on their own. This is a subconscious
5:52belief that the school system teaches
5:54you that you need to delete right now.
5:56They tell you to sit down and do an exam
5:58on your own. That getting an A and a D
6:01is about you doing it on your own with a
6:03bit of paper in front of you sitting at
6:05a desk with a pencil on your own. It's
6:08You need to get help. In my
6:11personal opinion, the best way to do
6:13this is find a partner. A partner can
6:15literally be the person who you are
6:17going to marry one day, or who you're
6:18dating. It can be the person that
6:20supports you every single day and says,
6:22"You know what? I'm going to run a job
6:23while you build this business. Or I'm
6:25going to support you in this crazy
6:26venture. I'm going to be there for you.
6:28Even if we go broke, it won't matter."
6:29You've got to find the right partner.
6:31But the partner can also be a
6:32co-founder. Someone you're willing to
6:35share the equity with. There's so many
6:36people are stupid about this point. I
6:38know so many people that have failed
6:39because they wanted 100% of the
6:41business. What is the point of having
6:43100% of something that doesn't work? I
6:46want 50% of something I love to work on
6:48that has a purpose and a why and a
6:50mission. And that ultimately, my 50% can
6:53be worth a billion dollars instead of
6:55100% that's worth nothing. There are two
6:57types of structures you need to
6:58understand when finding the perfect
7:00partner. First is, you need to list all
7:02the things that you love to do and all
7:03the things you hate to do. You want a
7:05partner who is exactly the opposite to
7:07you in this. You want someone that loves
7:08to do the things you hate and doesn't
7:10mind you doing the things you love. So I
7:12love being in front of camera. Now
7:14luckily, my wife hates being in front of
7:16camera. So she's good at everything else
7:18except being in front of camera. And
7:19that's great cuz we're not fighting for
7:21the camera space, right? You literally
7:22want to have exactly the opposite skills
7:24ideally, but you need to make sure you
7:27have the same why. And that's how you
7:29find a good co-founder. You look for
7:30someone. Now, it's not easy to find a
7:31co-founder, but I'm telling you right
7:33now, if I said to you red car, you're
7:35going to see red cars everywhere. You
7:37need to be looking out for this person
7:38by writing down exactly what it is they
7:40do, what experiences have they had that
7:42can relate your problem or thing you're
7:43trying to work on? Finding a partner
7:45will literally 10x your chance of
7:46succeeding. Don't do it on your own. 1 +
7:481 = 11. Please learn this. Remove the
7:50subconscious belief that you have to do
7:52it on your own that school taught you
7:53that isn't true. Now, how did I find a
7:55partner with Dream Brew? That takes me
7:56on to step six. Now, it's important when
7:58looking for an investor that you act
8:01like you don't need an investor. I know
8:02psychologically this is hard. If you're
8:04trying to build a business, you might
8:05think to yourself, "Gosh, I can't scale
8:07it without money." You can, you just
8:09need to be patient. Nearly every single
8:11business example, even if you're
8:12launching a clothing brand, you can sell
8:14one t-shirt, make a profit to then buy
8:16two t-shirts to sell two t-shirts to
8:18make profit for four t-shirts, and you
8:20can keep repeating this cycle until one
8:22day you're selling 10,000 t-shirts. Many
8:24people have done this. Many. Gymshark,
8:27Ben Francis, he did this. He worked at
8:28Pizza Hut, and then he built a
8:30billion-dollar company selling one
8:32t-shirt at a time. Patience can lead you
8:34to success, and you don't need an
8:36investor. But, I'm going to teach you
8:37quickly how to get an investor. The
8:39number one rule is don't need money if
8:40you can. If you're patient, you can
8:42actually sit with an investor and not
8:44ask them for money, but ask them for
8:45advice. If you ask for advice, you'll
8:47get money. If you ask for money, you'll
8:49get advice. You need to be patient. You
8:51need to posture yourself, create a
8:53feeling and a vibe naturally in you that
8:55says, "I don't need this money. You as
8:57an investor want to be involved in this
8:59because it's so exciting. My why is
9:01powerful. My team is powerful. We're
9:03going to make it happen. We're going to
9:04change the world. You as an investor are
9:06going to miss out." Make sure you
9:07structure things so you don't need
9:08money. So, part of getting an investor
9:11is ironically getting your costs down,
9:13making your day-to-day expenditure both
9:15in your personal life and in the
9:16business as low as possible so you've
9:17got the longest runway. Because if you
9:18turn up and say, "I'm about to run out
9:20of money. Please give me money" to an
9:22investor, these people have made money.
9:24They're not stupid. They will see a
9:26weakness in you and take more equity off
9:27you than they should. And so, once you
9:29find the right partner who really
9:30believes in what you're doing, they're
9:31going to push all the buttons they can
9:33to help you. And remember, the people
9:34with money, we don't have any power
9:36because we have money.
9:38We have the power to invest in ideas and
9:40we're nothing without ideas. We're bored
9:43without ideas. So remember you've got
9:45the power and you'll get an investor.
9:46Now once you got an investor, getting a
9:48co-founder to join you is a lot easier
9:49because a lot of people do have risk.
9:52They're fearful of not making their rent
9:54payments or feeding themselves. So if
9:55you can take away the basic risk and
9:57give people enough to feed themselves
9:59and pay their rent and then you give
10:00them a purpose and then you give them
10:01equity, you will easily find a
10:03co-founder. Someone that's actually
10:04going to join you day-to-day in the
10:05business. So you can take away the basic
10:07human needs of accommodation and food by
10:09having some money in the bank from an
10:10investor, but be careful. Only do this
10:12if you really need to and ideally you
10:14want to not need it. Then you'll get an
10:16investor much easier. We're running the
10:18world's biggest business competition.
10:20We're giving up to a million US dollars
10:21away and free help. The link's down
10:24below. Join. It'll be fun and we'll help
10:27you make your dream reality. Step seven,
10:30test the market. Too many people build a
10:32big business and then go into market and
10:34hope that people are going to buy it. So
10:35when I was saying earlier one t-shirt,
10:37put your own
10:37>> [music]
10:38>> on it and get people to buy one, it
10:39begins to test whether or not there's
10:41actually a market for what you're
10:42selling. Now I have started many
10:44businesses myself including this one now
10:47where my presumption might be wrong. So
10:49I can go into the market and say I think
10:51you want coffee. Dream Brew is a coffee
10:53brand. All you need to do is ideally
10:55find 10 people that could be your
10:57customers and then show them that AI
10:59image. Show them that one t-shirt
11:01sample, that one shoe sample, that one
11:03sock sample, that one thing that you
11:05want to sell, show it to them. If you do
11:08this right, you are going to save
11:09yourself years of pain cuz I have seen
11:11people build businesses and flog that
11:13product into the market because they
11:15bought 20,000 pieces and they have to
11:16sell it. They never once went up to
11:18their clients and didn't actually ask
11:19them what they actually want. And it
11:20doesn't have to cost you anything. Test
11:22the market as soon as possible and keep
11:24testing it. Another way to test the
11:25market is literally create a waiting
11:27list. Ask people to sign up. I did this
11:29when I launched helpbank.com which by
11:31the way is a 55 million pound business
11:33from nothing in 2 years. So, all of this
11:35stuff I'm teaching you now, I have done
11:36time and time again. Basically, I went
11:38to the market and said, I'm going to
11:39launch a platform where you can go and
11:40get free help. Would you like a product
11:42like that? And we had 12,000 people sign
11:45up in 2 days. So, I knew there was a
11:47market for that pitch. You can buy a
11:49website address for next to nothing, and
11:51you can say the product description of
11:52what it is, with a little box that says,
11:54email address drop in here if you're
11:55interested. It's literally zero cost,
11:58and you can get a mailing list on top as
12:00well. You can validate whether people
12:01want this idea, and you can get a
12:03mailing list for when you launch. Now,
12:05there are examples where customers don't
12:07know what they're talking about. Steve
12:08Jobs used to talk about this. If he'd
12:10asked them whether they wanted to get
12:11rid of the keyboard, BlackBerry, and
12:12then Steve Jobs came up with a phone
12:13with no keyboard. If you went and asked
12:15customers whether they wanted to get rid
12:16of the keyboard, they would have said
12:18no. There's always going to be
12:19exceptions to the rule I've just given
12:20you about testing in the market, where
12:22you just know better than the customer.
12:23But, nine times out of 10, you don't. Go
12:25check if your customers want it. Now,
12:27the final thing that you need to do to
12:29make your dream a reality, step eight is
12:32the hardest.
12:33Bloody launch. Go out there and start
12:35telling people you're doing it. Tell
12:37everybody, your partner, your family,
12:40your friends, anybody you meet.
12:41Literally, if you're walking your dog,
12:43you tell another dog walker about your
12:45business. Tell everyone it's happening.
12:46Talk as if it's already launched.
12:48Explain what you're doing, be all in,
12:50because commitment is the key to
12:52success. Every business I've ever had
12:54that's failed is only because I stopped,
12:56because I gave up. I had a comic book
12:57business, I lost a million US dollars in
12:59it. I still hold the comic book in my
13:01hand. You know why it failed? It wasn't
13:02because I didn't run it properly, it's
13:04because I stopped promoting it. I
13:06stopped caring about it. That product
13:09wasn't my why. Tell me in the comments
13:10what your dream is, and let's launch a
13:11business.

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