If I Had 24 Hours to Find Cash, Here's Where I'd Start — Transcript

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1. 0:00the the the the secret, all right? If
2. 0:03you have a business and you need to make
3. 0:04a lot of money in a short period of
4. 0:06time, which sometimes happens because
5. 0:07you've got payroll due, you've got an
6. 0:09unexpected tax bill, a big piece of
7. 0:11machinery breaks and you have to pull
8. 0:13cash forward to buy a new piece,
9. 0:15things happen. And so there are three
10. 0:16places in a business that you can find
11. 0:18money fast and they are in order. Number
12. 0:21one, you go to your existing customers
13. 0:24and you ask them to prepay for future
14. 0:25services or future products. So if you
15. 0:27have people who buy services from you,
16. 0:28say, "Hey, can I get you to prepay for a
17. 0:30year?" Can you give them additional
18. 0:31services at no cost in order to get them
19. 0:33to prepay? If they aren't willing to do
20. 0:35that, ask them if they'll just buy
21. 0:36future services the same level at a
22. 0:38discount, which I don't I'm not a fan
23. 0:39of, but I'd rather give away services to
24. 0:41pull cash forward than give discounts.
25. 0:42But either of those, if you need the
26. 0:43cash, you need the cash. So number one
27. 0:45is you go to existing customers, get
28. 0:46them to prepay. Number two,
29. 0:49is you go to past customers cuz the next
30. 0:50most likely people to give you money are
31. 0:51people who've already given you money,
32. 0:53all right? And so these are non-active
33. 0:54customers, but people who have paid you
34. 0:55in the past. And what you do is you give
35. 0:57them an IOU money campaign, which is an
36. 0:58email or text that says, "Hey, I owe you
37. 1:00money." And what you do is you take the
38. 1:01money that they already spent with you
39. 1:02and you say, "I'm willing to credit that
40. 1:03towards future purchases." So if someone
41. 1:05spent $200 with you, you get them on the
42. 1:07phone, if you're, you know, if you if
43. 1:09you do phone sales, uh or you could do
44. 1:10it via email and say, "Hey, I will
45. 1:11credit you this $200 towards $2,000
46. 1:13worth of services in the future." As in
47. 1:15like, "I'm going to give you a bigger
48. 1:16package of the stuff that I'm selling
49. 1:17right now. Um
50. 1:19and I'm giving you this great deal
51. 1:21because I owed you the money
52. 1:22uh as my way of like, "Hey, I made these
53. 1:24promises before and I didn't deliver
54. 1:26them as well as I think I can now. And
55. 1:28so I want to give you all of what you
56. 1:29spent with me already towards working
57. 1:30with me again because I'm so confident
58. 1:32of the things that I'm doing now would
59. 1:34actually help you." That's the second
60. 1:35source. So existing customers and then
61. 1:37past customers. The third is you go to
62. 1:40your leads list, right? So you have a
63. 1:41Each of these is small, medium, large,
64. 1:43right? The smallest group is going to be
65. 1:44people who actually have paid you. The
66. 1:45next biggest chunk is people who've
67. 1:46already paid you. And then the biggest
68. 1:48chunk of all is people who haven't paid
69. 1:48you yet. But that is the order that you
70. 1:51would approach and then if you're going
71. 1:52for that that group at the bottom,
72. 1:53you're going to want to do one of the
73. 1:54attraction offers that I have in the
74. 1:56Money Models book, which if you don't
75. 1:57have any money, you can go to my site.
76. 1:58It's free. You can watch the video and
77. 2:00the audio book is free on my podcast.
78. 2:01And it goes through buy one get one, win
79. 2:03your money back. You want to have a very
80. 2:05sexy compelling offer that pulls cash
81. 2:06forward. And those are the three places
82. 2:08that you can look right now if you
83. 2:09>> If you like this video and you're a
84. 2:10business owner who wants to break
85. 2:11through your current revenue ceiling, I
86. 2:12distilled every lesson from scaling 10
87. 2:14businesses past 10 million and three
88. 2:16businesses past 100 million into a
89. 2:17completely free scaling roadmap that
90. 2:19I've used to go from zero to one, zero
91. 2:21to 10, and zero to 100 plus. And so you
92. 2:23can click here and you can check it out.
93. 2:25Again, absolutely free. And since you're
94. 2:26a business owner, I appreciate you and
95. 2:28enjoy.