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I Tried to Sell a New AI Service in 3 Hours (RAW RESULTS) — Transcript

by Nick Saraev · 32,470 words · 4,673 segments · language en · Watch on YouTube

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0:00In this video, I'm going to start and
0:01sell an AI service completely from
0:03scratch. I'm going to do it live on
0:04video in front of you right now. I have
0:06no idea what the service is. I have no
0:08idea who the heck I'm even selling it
0:09to, and I don't even know what degree of
0:11results I'm generating. You're seeing
0:12all this stuff ahead of time, but I'm
0:13going to have my editor do um the
0:15results in post right now so you guys
0:16could see them. First of all, replies.
0:18We received 78 total replies. Okay, you
0:21can see a lot of these replies right
0:23over here. I'm obviously going to blur
0:24and obiscate um customer details and
0:27stuff like that. Um, these are a mixture
0:29of positive, aka people saying, "Hey,
0:31this is awesome. I really want to move
0:32forward or have a call or whatever." Um,
0:35expressly negative people telling us to
0:36go screw ourselves in all manner of fun
0:39ways. Um, and then people asking
0:41follow-up questions about the service.
0:42So, like, hey, can you tell me a little
0:44bit more about this and you know how it
0:45goes and so on and so forth. From this
0:4734 were opportunities. Opportunities
0:50just mean people that are asking us
0:51positive questions about the service or
0:53people that are expressly saying, "Hey,
0:55we should do this." From the 34
0:57opportunities, we had 27 positive
0:59replies.
1:03And then we had 19, this is the number
1:05that just blows my mind, meeting
1:07requests.
1:0919 people in just a few hours with zero
1:12distribution
1:13asked us to have a meeting. They gave us
1:16their phone numbers. They said, "Sure,
1:18this sounds great. Let's do it." They
1:20said, "Hey, does tomorrow at 3:30 p.m.
1:22work for you for a 15-minute chat?"
1:24These people, people that I've never met
1:26in my life and people that have zero
1:28relation to me, were so interested in
1:30the offer that I put in front of them,
1:31this magical inscription of words that I
1:34gave them in an email that they wanted
1:36to book a meeting with me and move
1:37forward with the service. Basically, I'm
1:38going to show you at any point in your
1:40journey how to go from zero
1:42opportunities to a calendar full of
1:44booked meetings uh using a very simple,
1:46straightforward process. Okay. Now, this
1:48isn't the best process out there, but it
1:49is my process. I use this at Leftclick,
1:51which is my AI consultancy, and we've
1:52driven hundreds of thousands of dollars
1:53of revenue across a variety of
1:55industries. So, all you need to do is
1:56just sit back, relax, enjoy the ride.
1:58And the last reason that I like doing
2:00this is because I'm seeing there's a big
2:02trend nowadays to only show like the end
2:04result, the beautiful sexy leads or the
2:06fantastic MR chart or whatnot, but not
2:08like what actually goes into it. And so,
2:10my goal here is for me to live problem
2:12solve and narrate in front of you. So
2:14you don't just learn how to like mirror
2:17the outputs, which are very difficult to
2:18figure out, but you learn how to mirror
2:20the inputs as well. Okay? All right. So
2:22here's the process that we use over at
2:23LeftClick. Let's say I get a new client
2:24for some sort of cold email service. I'm
2:26determining four things. The first thing
2:28is I'm going to ask them, hey, first we
2:30need to determine which niches we are
2:32going to sell to. A lot of the time
2:34clients will have their own ideas as to
2:35this. I will completely disregard them
2:37and I'll say, let's go from first
2:38principles. Let's start from scratch.
2:40Once we figure out the niches, then we
2:42ideulate the offers. Now, if you guys
2:45are like most people that I explain this
2:46to, you go, "Well, we already have
2:47offers. Why do we need to come up with
2:49new ones?" The reason why is because
2:50your offers are going to depend on the
2:52niche, okay? And we're not just going to
2:53do one offer or one niche. We're going
2:54to do multiple. And so, different offers
2:56for different niches. The next is after
2:58we're done with the niches and the
2:59offers. We're going to go and scrape
3:03and we're actually going to come up with
3:04multiple ways to scrape leads for
3:06different niches and for different
3:07offers. And then finally, the last step
3:10is we do the copyrightiting. We mostly
3:12try and uh tune our offers to our niches
3:14as quickly as possible. We'll use the
3:16variables that we collect in our lead
3:18scraping in order to, you know, give us
3:20some more creative freedom. Now, if
3:21you're just looking at this, you're
3:23like, "Okay, why are we doing multiple
3:24of these? Shouldn't you just pick like
3:25one product, one niche, one way of
3:27scraping, and then one way of
3:28copyrighting?" Well, the reason why is
3:30if you pick multiple, and I'm just going
3:31to pick two in this demo,
3:34then you get to multiply and cross all
3:36these. Okay? So you get to pick a
3:38specific niche for a specific offer, for
3:40a specific lead scraping method for
3:41specific copyrightiting. Then you get to
3:43pick another niche for a specific offer,
3:44for specific lead scraping, and a
3:46specific lead copyrighting. And then you
3:48just get to like multiply these out. 2 *
3:492 * 2 * 2, if you just combine all
3:52these, is actually 16 variants. And
3:55because we're coming up with 16
3:57different variants, we get to test a lot
4:00of surface area very quickly to figure
4:03out what magical combination of all
4:05these things works the best. Because
4:07what I think a lot of people do is they
4:09will see some dude on YouTube like
4:11myself and the dude on YouTube will say,
4:13"You need to scrape this niche and you
4:15need to do it in this particular way and
4:17you need to send them this sort of copy
4:18and your offer needs to be structured
4:19like this." Rather than just like take
4:22that at face value and just trust me or
4:25trust somebody else because all this is
4:27speculation, why don't you just figure
4:29it out for yourself? There is no better
4:32tutor or mentor than the actual market.
4:34And if you just test a bunch of things,
4:35you very quickly figure out what works
4:37and what doesn't. Okay, so that's what
4:39we're going to be doing. At least that's
4:40what I think I'm going to be doing. I'm
4:41going to be coming up with 16 different
4:43variants across a variety of niches,
4:45offers, uh, lead scraping mechanisms,
4:47and then copy. And then by the end of
4:48it, what we're going to do is we're
4:49actually just going to test all these
4:50against each other. Okay? Sort of like
4:52little little highways. Imagine I
4:53replicate this 16 times. Um, and then
4:56we're just going to see which ones go
4:57the furthest the easiest. Uh, imagine
5:00you're at like some carnival or arcade
5:02and you're playing that horse racing
5:03game. You know, you press the button
5:05really fast and the horses go across the
5:06thing. We're going to see which ones go
5:07the farthest, which ones give us the
5:09biggest return for the least input. And
5:11then what we're going to do next is
5:12we're just going to drop them. You know,
5:13we're going to drop the things that suck
5:14and then we're going to continue the
5:15things that work and then continue
5:16iterating. And then if you map your
5:18reply rate over time, okay, and this is
5:20a very common phenomenon. If you map
5:23your reply rate over time, the very
5:25first iteration is almost always going
5:27to be the worst. So, even if we get 2%
5:29on our first uh sequence, we're going to
5:31drop a bunch of that non-performers, and
5:33our average is going to go up to three.
5:34Then, we're going to drop some more of
5:35our non-performers. Average is going to
5:37go to 3.5. Then, we're going to do a
5:38bunch of copyrightiting iteration. And
5:39who knows, maybe our average will go up
5:40to 5% or more. I'd certainly like it to
5:42go up to 5% or more. And in this way, um
5:45your copy always just gets better over
5:46time. So, if you guys just picked one,
5:48if you guys just like picked one niche,
5:50one offer, one lead scripting, very one
5:51copyrightiting rate, like it's possible
5:53that you get really lucky and then you
5:54end up here in your very first go at
5:55like a 5% reply rate, but it's unlikely.
5:58I myself really like gradual slow
6:00improvements. And that's how I'm going
6:02to be showing you guys um you know, my
6:03lead scraping strategy and and mechanism
6:06in this video. And I'm just going to fix
6:07my camera because it gets really
6:08annoying every time I uh do this. It
6:10slowly goes over to the left. Okay,
6:11cool. So, now that we know what we're
6:12going to do, let's start with the very
6:14first. I'm just going to bend this up
6:15here. here and this is going to be our
6:16little sheet. Uh let's start with
6:18niches. So what are the niches that I'm
6:20going to be targeting? Well, I have a
6:22couple of ideas already. But before I
6:24tell you the specific ideas that I have,
6:26let me show you guys some criteria that
6:27I always use every time that I pick
6:29niches for myself and or my customers.
6:31The very first criteria is I highly
6:34recommend if you're going to do this
6:35using some sort of digital outreach
6:37method, you make sure that the niche
6:38you're targeting is digital in the first
6:40place. So, I used to go door to door way
6:42back in the day for a good couple years
6:43and I probably knocked on over 10,000
6:44doors throughout my sales career. Um,
6:46brick and mortar is possible and you can
6:48deliver great things to brick and mortar
6:49businesses, but most of them don't have
6:51a lot of money and then they're also
6:52constrained by the fact that they have
6:53to pay like a physical rent thing and
6:55you know if they're some retailer and
6:56they have inventory costs and basically
6:58local businesses are just more
6:59complicated. If you work with a digital
7:01business like an agency or an e-commerce
7:03or whatever, something like that, you
7:04eliminate most of those costs and then
7:06they get to allocate a disproportionate
7:07proportion of their budget to uh growth,
7:10which is ultimately my main selling
7:11point. That's typically what I do. The
7:13second criteria is I recommend if you
7:15guys are going to pick a niche, just
7:16make sure it's high ticket, aka it sells
7:19over $5,000 a pop per ticket, aka per uh
7:24purchase. This is termed average order
7:26value. And this is a term you're going
7:27to be seeing a lot if you guys do any
7:29sort of lead generation at scale. But
7:30basically, what you do not want to be
7:32selling is you don't want to be selling
7:33like a low touch, low ticket SAS product
7:36for $5 a month through, you know, the
7:37mechanisms I'm going to show you here.
7:39Cuz $5 a month times 12 months in a year
7:41is like 60 bucks. The amount of time and
7:43energy it would take for you to um
7:46basically deliver a return on investment
7:47for customers that you're acquiring at
7:49$60 a month would be a lot. Consider if
7:51I'm doing some sort of AI service for a
7:52customer that's high ticket and I can
7:54help them get just one more customer
7:55every month, which is pretty uh pretty
7:58low for any reasonable service,
8:00especially if you implement the
8:01techniques and and tactics I'm talking
8:02about today. A single customer a month
8:04is an additional 5K a month in revenue
8:07that you're driving, right? That means
8:08that if you charge $5,000, let's say
8:11like that is how much you cost. All it
8:13takes for you to completely balance this
8:15spreadsheet is just generating one more
8:17customer every month. That's nothing.
8:19That's really easy to justify for most
8:20customers. Now, if you know you're
8:22generating 60 bucks a month in value, I
8:25mean, how many of these do you have to
8:26generate? You have to generate almost
8:27100. You have to generate like, I don't
8:28know, 86 customers or something a month.
8:31The point I'm trying to make is you're
8:32much better off in any sort of B2B
8:34environment picking a high ticket
8:36service um as opposed to a low ticket
8:38service. The last thing I'm going to
8:40mention is compliance. I generally just
8:42don't like working in industries that
8:43have any sort of compliance whatsoever
8:45because compliance is just a massive
8:46pain in my ass. like I don't want to
8:47have to deal with de anonymizing
8:49customer data or I don't know u specific
8:53uh data protection guidelines. This is
8:55unfortunately very present and very
8:57common if you're somewhere in like a
8:58European country because of GDPR
9:00regulations and stuff like that and so
9:01compliance is a lot wider. Um that's
9:03specifically why I target the United
9:04States of America because a lot of the
9:06industries just tend to be the wild wild
9:08west and that's discounting things like
9:09labor productivity which is another
9:10important part of high ticket. So these
9:13are the three criterion that I always
9:14use to determine a niche. Okay. Once
9:15you've um determined the various
9:17criteria here, you can actually go about
9:18determining the niche. And so I just
9:19have two niches that I'm going to target
9:20today. And the first is basically just a
9:22triedand- trueue classic. I always go
9:24with this because it's just one of the
9:25easiest things I found to generate
9:27leads. Maybe it's just the specific way
9:28that I generate leads. Maybe it's the
9:29specific language that I use or just the
9:31fact that I've worked in the agency
9:32space forever, but I really like selling
9:34to agencies. So today, I think I'm going
9:36to pick either between PPC agencies or
9:38some sort of design agency. Um I was
9:40even considering doing some sort of like
9:42SEO. um AEO, that's like um AI uh engine
9:46optimization um agency. I'm not really
9:50sure which one, but it'll be one of
9:51these. And then um I'm thinking I'm also
9:53going to do coaches/conultants,
9:56and I don't have like a specific niche
9:57or specific like subset of coaches or
10:00consultants just yet. I'm going to play
10:01around with it, but these are what I'm
10:03thinking of as my initial niche ideas.
10:05Um I think these are totally fine. And
10:07my recommendation is anytime you're
10:09thinking about getting started in a lead
10:10genen journey, literally don't spend
10:13more than like 20 minutes picking this.
10:16I spent a grand total of 3 minutes
10:18picking this while I was staring blankly
10:19at my wall immediately before recording
10:21this video. That wall right over there.
10:23So like this is not something that you
10:25guys need to stop at. The best move is
10:27just to get started. Start talking to
10:29people. And even if it's not your niche
10:30or whatever, you'll figure that out much
10:32quicker talking to them than you will
10:34just like thinking and doing your market
10:36analysis and stuff like that. Okay? Uh
10:38we live in an era where you can
10:39literally talk to real human beings that
10:41have money in their hands that want to
10:42buy your thing in like in like minutes
10:44if you're good. So these are the two
10:46niches I'm going to move forward with
10:47for today's lead genen thing. So I don't
10:49know if it's PPC design or whatever.
10:50Maybe you guys have already seen in uh
10:52the screenshot my editor will have
10:53posted, but we'll see once we're done
10:54with that. Okay, the second step is we
10:56need some sort of offers. Okay, so
10:59offers contain three components. The
11:02first is you need problems to solve. And
11:05these problems ideally are like hot
11:07button and pretty high ticket problems.
11:09The second is you need some sort of
11:11solution. Well, I'm going to go double
11:14quotes here. Solution or at least the
11:16shape of a solution. Now, a point that
11:19I've repeatedly made in recent content
11:21is anytime you're doing like uh any sort
11:24of marketing, it's better to sell the
11:26thing before you build the thing. So
11:28rather than trying to build the perfect
11:30product which satisfies all of these
11:32needs that you've so perfectly randomly
11:34known about, it's better to like sell
11:37the idea of a product to as many people
11:39as humanly possible and then have them
11:41give you their feedback on the product
11:42as quickly as possible because then when
11:44you actually go to build the product,
11:46you'll be able to build directly from
11:48client concerns or prospect concerns or
11:51prospect needs versus just like your own
11:53opinions on things. Kind of similar to
11:54just like cold email in general and why
11:56I do so many variants, right? What this
11:58means is you don't actually ever have to
11:59have a product in order to sell a
12:01product because the only thing that you
12:02are ever selling on a sales call or on
12:04some sort of demo is literally always
12:06just like the idea of a product anyway.
12:08So what we can do is we could actually
12:09just take an idea of a product. We could
12:11put in front of like 5,000 people and we
12:13could have, you know, a hundred of those
12:15people get back to us and say, "Hey,
12:16does that product include this feature?
12:18Hey, um, how much is this product? Is
12:20this product between $200 to $4,000? Cuz
12:22the one I'm currently using is 1,500.
12:24How about this or that or that? Or have
12:26you thought of this?" And then what we
12:27do is we build the product when somebody
12:29actually asks us and wants to buy it. So
12:31it's kind of like a backhanded way of
12:32doing things. Most people think that
12:34they build and then they will come, but
12:36it's actually sell first and then you
12:38build after. So I say this because um
12:41this is very easy to do. We basically
12:42just come up with a bunch of benefits
12:44for some hypothetical product that we
12:45think we could make. So I'm going to run
12:47you guys through a bunch of AI
12:49automations and workflows and stuff like
12:50that that we could use for this. Anyway,
12:51once we're done with these things, we
12:53need the timebound guarantee. And then
12:55timebound guarantee is pretty easy. Uh
12:56in my case, it's just going to be I will
12:58do um I will deliver basically X for you
13:05in Y time or Z. Some examples of this. I
13:10will get you 20 booked meetings in the
13:11next 60 days or you don't pay. I will
13:14get you $10,000 in new clients over the
13:17course of the next six months or I will
13:19continue working for free until I get
13:21them for you. Like there are a variety
13:22of different um ideas. I'm realizing I
13:25put this thing the wrong way again. God
13:26damn it, Nick. Uh variety of different
13:28ways you could do risk mitigation. I'll
13:29cover a bunch of examples here later.
13:31Okay, so what do we have now? We have
13:33the niches. We're going to do agencies,
13:35coaches, and consultants. And now we
13:36have sort of our next task list, which
13:38is we need to find some problems to
13:39solve. So what is the best way to find
13:41problems to solve? Literally the best
13:43place I have found to find problems is a
13:46platform called Reddit. So, I'm going to
13:47show you some ways to use AI and
13:49automation to very quickly find problems
13:50that are actively worth solving, but I
13:53always recommend just going to Reddit
13:54first. Reason why is because Reddit is a
13:56usergenerated content platform or UGC.
13:59You'll see that word pretty often. And
14:01essentially what it means is like real
14:02human beings ask questions on Reddit.
14:04Real human beings engage in communities
14:05on Reddit. [gasps] These are people that
14:07are actually in target markets. They're
14:08not just like it's not just like an AI
14:10answer. It's not just like some some
14:12It's like people that like
14:13actually have problems that are looking
14:14to have them solved. They ask questions.
14:16So, what we're going to do is we're
14:16going to scrape Reddit basically very
14:18quickly using a third party app called
14:20um Gummy Search. Gummy Search is really
14:22easy. You can go and create an account.
14:24I think as of the time of this
14:25recording, it's like totally free, but
14:26you just click make new audience and
14:28then you just type your audience in. So,
14:30let's see what are my audiences. Um,
14:31let's just do PPC agencies. I'm going to
14:33go PPC agency.
14:36Then I'm going to find communities. What
14:38this is going to do is it's actually
14:40going to go out and it's going to grab
14:42subreddits that contain or are related
14:45to the term pay-per-click ads. It's
14:47going to get like pay-per-click ad
14:48communities. R/PC probably r/paper-click
14:52ads. There you go. Found 45 subreddits.
14:55We have r/PPC, Amazon PPC, Google ads,
14:59PPC community, Amazon PPC management,
15:01Amazon PPC ads. Right? These are all
15:03paid perclick ads and communities that
15:05teach people how to do so. So, it's
15:07automatically going to select the groups
15:08for me. I'm not affiliated with these
15:10guys whatsoever, but if it's not clear,
15:11I think these guys are freaking awesome.
15:13And then I'm just going to click create
15:14audience. What's really cool is once you
15:16have this, it shows you some metrics
15:18like growth rates for individual
15:19communities or subreddits. Okay? And
15:21then you can also do things like look
15:23for problems. The way you do this is use
15:25their keyword search feature and just
15:27type like I hate or something like that.
15:29Now, if you get a bunch of posts that
15:32say the word I hate, odds are it's
15:35problems that people suffer from that
15:36they feel very strongly about. So, if I
15:38were to go on to Reddit and type I hate
15:41um ad creatives or something, odds are
15:45that post is going to tell me all about
15:47a hot button pressing problem within the
15:49PPC community about a specific thing.
15:52So, what my goal is here is I don't want
15:54all the problems, okay? I just want
15:56three. So, I'm going to go over here to
15:58my problems to solve. I'm going to start
16:00with PPC agencies because that's
16:02definitely where I'm leaning right now.
16:04And I'm just going to be like, what are
16:05three problems that PPC agencies suffer
16:07from? I'm just going to go 1 2 3. Now,
16:10when you've done this enough, you'll
16:12find and realize that like a lot of the
16:14problems that people suffer from are
16:16similar across agencies and whatnot.
16:18Still, I'm just going to look. There's
16:20some search tips up here that you guys
16:21could use if you want to look for
16:22specific things, but I just always
16:24recommend starting with some sort of
16:25like I hate. So, keyword search audience
16:28I hate. Okay, let's go to the top right
16:30hand corner. Then I'm just going to sort
16:31by up votes. I hate that companies
16:34expect SEO guys to be experts on PPC and
16:37vice versa. I know a thing or two about
16:39SEO, but nowhere near enough for it to
16:40be my daily task. I hate that companies
16:43expect this. I see it more and more.
16:44Thoughts? This is cool. I should note
16:46that it was written about 5 years ago,
16:48but I do think there is probably some
16:50value in this. And if you think about
16:51it, this is a very concrete problem that
16:53you could probably pretty easily solve.
16:54What you do is you find a bunch of PPC
16:56agencies and then you pitch them on
16:58systems that automate the production of
16:59like SEO optimized websites or SEO
17:02optimized pages. You give them some sort
17:04of AI optimization thing or some asset
17:06that they could sell to their own
17:07clients. So what is one problem? Um PPC
17:11guys
17:13get requested
17:16often
17:19for SEO work and that took me a long ass
17:23time. So, screw that. Why don't I just
17:25type this with my voice instead? What
17:27I'm going to do is I'm going to press T
17:28and I'm just going to write, "A lot of
17:30PPC agencies are commonly asked to do
17:32SEO work. They don't have anything easy
17:34to sell them."
17:37And now what I have done is I've shaved
17:40down a significant amount of my time. I
17:41mean, obviously, I could copy and paste
17:43these, but yeah, better to reformulate
17:44the problem. So, clearly there's some
17:46system that we can ideulate. I'll worry
17:48about that when I get to solution, but
17:49that sounds pretty cool. I mean, I'm
17:50totally imagining some cross-ell system
17:52or some asset that we can very easily
17:54and uh clearly offer. [gasps] What else
17:57do we got? Uh, I hate Yelp. Cool.
18:00Should I quit them? I'm a tax attorney
18:03solo with a minimum spend campaign on
18:04Yelp. Back in the day was good. Nope. I
18:05hate segmented by conversions and Google
18:07Ads. I hate PPC ads. Blah blah blah.
18:09Okay, cool. So, we're getting we're
18:10getting a lot of problems here, but I'm
18:11not going to say a lot of these problems
18:12are good. I wonder could I just say like
18:15includes and then a question mark? If
18:17so, I'm just going to get a bunch of
18:18titles that include question marks. So,
18:21title includes question mark. No title
18:25question mark.
18:27So, now I'm looking for titles that
18:29specifically have question marks. This
18:30is another hack that you guys could use
18:32to basically just look for things that
18:33people are asking for. So, what am I
18:35finding? How are you scaling Google ads
18:36and campaigns while keeping CPA stable?
18:39Uh, performance maximization for lead
18:41genen is a waste of money.
18:43Who even use scripts on Google anymore?
18:47I've launched a search campaign. I
18:49didn't make any sales.
18:53What should I hire an agency for? Seems
18:55pretty interesting. Wonder if I can just
18:56go grab the comments from that and just
18:58see.
19:01Everybody here is talking about things
19:03to hire an agency for. And they're
19:05saying, "hm, most agencies pitch the
19:07full package. I can build myself for
19:09this 2030 bucks. I can build landing
19:11pages, do basic CRO, handle site
19:12updates. I'm comfortable tools and AI.
19:16Interesting.
19:18This is some Google ad strategy that you
19:19guys are using in 2025 that's working
19:21wonders. Bidding on competitors with the
19:23attention on AI. Feels like PPC
19:25operators and my rivals forgot the
19:26basics of defending against brand
19:27sniping or just writing it off as
19:28year-on-year CPC inflation. Greedy
19:30Google. This is really interesting. I
19:32can imagine you could ideate a system
19:34that automates the process of finding
19:35competitors for a given ad. Once we
19:37found competitors for a given ad, we
19:39could then uh deliver a list of keywords
19:42or something like that. Or we could
19:44automate the process of generating a
19:47bunch of PPC ad copy.
19:50What we do is we pump in some sort of ad
19:54keyword. We find a bunch of other people
19:56that are ranking for that keyword. These
19:58are most likely to be competitors. We
19:59make a big list of those competitors and
20:01then we just offer
20:04to create a report that has a onepage
20:06thing that maybe you can import into
20:07Google Ads. That sounds pretty cool to
20:08me.
20:10Let's make a little text box.
20:16Ads are significantly more efficient
20:18when you do things like brand sniping or
20:20competitor ad uh parasite strategies.
20:27So, this seems like something that we
20:28could solve.
20:30We're getting a lot of people talking
20:31about not getting enough customers,
20:34clients, and so on and so forth. And
20:35then a lot of people that are
20:36dissatisfied with performance, which
20:38seems to be decreasing over time, as
20:40well as a loss of control essentially of
20:42like a Google Ads campaign. Now, I'm not
20:44going to lie, I'm not like a Google PPC
20:46pro or anything like that, but um you
20:48know, clients are a very common need
20:50that a lot of people have, and if you're
20:51selling anything, you might as well sell
20:53clients. So, uh, let's just go over here
20:56and say, "People are finding it
20:57difficult to find PPC clients using PPC
21:00ads." So, what I could do is I could
21:03give them an alternative, which is
21:04obviously my cold email system, which
21:06finds PPC clients without the usage of
21:08PPC ads, which kind of makes sense. Odds
21:10are, if you're selling PPC and you're
21:11doing it through PPC, you're going to be
21:13highly competed with by other people
21:14that are using PPC to sell to PPC. Okay.
21:17To make a long story short, I have these
21:19three quasi problems here. Um the first
21:22is the PPC to SEO cross-ell is
21:25difficult. The second is that um or at
21:28least an opportunity that I'm seeing is
21:29that ads are much more efficient when
21:31you do brand sniping or some sort of
21:32competitor ad parasite strategy. So a
21:34preventative problem that we could solve
21:36is just making the process of generating
21:39these ads um and bidding on competitor
21:42keywords and stuff really easy by giving
21:44people some sort of onepage report that
21:45has everything they need. And then
21:46finally, uh, people are finding it
21:48difficult to find PPC clients using PPC
21:50ads. So, we could realistically sell
21:52them some sort of PPC client generator
21:54using um, something that's not PPC. So,
21:56probably something like cold email or
21:58whatnot. That sounds pretty cool to me.
22:00Um, this was the problems.
22:03We'll now create a list of potential
22:04solutions.
22:06What is the first solution? Um, I'll do
22:09some sort of like SEO cross cell or
22:14upsell
22:16automation service.
22:20Top of my head, we'll start by um
22:23automating the production
22:26of blog posts.
22:29do some sort of automated
22:33SEO audit
22:35plus AI
22:38deliverables. So, we'll have like some
22:40good PDF or something like I don't know,
22:42here's a onepage report that will
22:43automate the production of blog posts.
22:45Um, and then maybe we'll do some sort of
22:48like scraping system. I like this
22:50scraping system
22:53that finds
22:56content online
22:58and parasites it. Okay, that sounds
23:01pretty good.
23:03I like these. I mean, I'm just pulling
23:04these out of my ass, but I think these
23:05are pretty reasonable. Um, okay. Second
23:07one. Ads are going to be more efficient
23:09brand sniping. So, this will be some
23:10sort of like automated system. Automated
23:12brand sniping system. Let's do that.
23:15And maybe there'll be two uh two parts
23:17here. The first is you pump in a brand
23:21and then you get
23:25um all I don't know ads etc. I mean
23:27that's a little more than just like the
23:28ad library but I think there's still
23:30probably value in pitching that as a
23:31system. And the next is you generate
23:35immediate list
23:38of competitor
23:42um
23:43add keywords
23:46etc. We could do that with AI really
23:48easily. And the first is people are
23:50finding it difficult to find PPC clients
23:51using PPC ads. So we could sell some
23:53cold email system. We could sell some
23:56sort of upworkbased lead genen system.
24:01We could even sell some sort of like uh
24:03LinkedIn/XDMbased
24:05system.
24:07I think there are a lot of things that
24:08we could sell that would solve this
24:09particular problem. Cool. That seems
24:11pretty straightforward to me. Why don't
24:12we now do a little bit of work and uh
24:14find out coaches and consultants. So,
24:16that's for PPC agencies.
24:19What I'm going to do is I'll go coaches
24:20and consultants. I should note that
24:22coaches and consultants aren't called
24:24coaches or consultants. Like, they tend
24:25to have pretty different names. So, in
24:27order for us to like find uh coaches or
24:29consultants, we're probably going to
24:30have to use some sort of different
24:32thing. Why don't we just go consulting?
24:35So, we'll go back here. I'm going to
24:36create a new audience. We'll call it
24:38consulting.
24:42And you know, if you're like a I don't
24:44know, an MSP
24:47or if you're like some sort of adviser,
24:49like you are orthogonal to a consultant.
24:51And so maybe we'll just keep all them in
24:53here. So our consultants for sure, Epic
24:56Consultants, no idea what the heck that
24:57means. Strategy consulting for sure. IT
24:59consulting, cyber consulting, IT
25:01consulting, definitely. MBB, Mackenzie
25:03Banner, BCG, and other consulting firms.
25:05That's interesting. Strategy for
25:06business. [gasps]
25:08Uh Mckenzian Company, non MBB. Okay.
25:11Career guidance, no resource planning,
25:13no tokenomia. Okay. AI freelancing.
25:15Okay. Consulting careers. That looks
25:17good. MBA maybe. Okay. These look good.
25:20Um, are accountants a form of
25:22consultants? No, not really. Okay. We're
25:25going to go create audience. So, now we
25:27have 623,000 members in all of these.
25:30What I can do now is I can go title.
25:33Then I can ask a question.
25:36Actually, why don't we um why don't we
25:37do I hate, right? I really like I hate.
25:39That's way better.
25:41I hate my job.
25:44All right. Well, I don't know if I'll be
25:45able to help with that. A system that
25:47replaces you. I hate my job and my life.
25:50I hate it here. I hate it here. It's
25:52been 8 months at EY and I hate it. Help.
25:55I hate working at all these big
25:56businesses. Wow. That is freaking
25:58brutal, man.
26:00Jesus. Listen, don't don't do things you
26:02hate. Don't do things you hate. Um well
26:06uh I suppose
26:10I suppose an actual need for a lot of
26:11these coaches and consultants and this
26:13is like kind of wild that I'm even
26:14saying this but a lot a big need a lot
26:16of like the big four ones
26:19is
26:21they enjoy consulting but they hate
26:22working at big four and other major
26:26consulting firms. That is a a major
26:28problem I would say. So, I'm wondering
26:30if maybe there's something I could sell
26:32people that really like consulting but
26:34that really hate working at like the big
26:35four and have like super shitty work
26:38life balance or a lack thereof.
26:41Hoteling and open office plans. H,
26:43that's interesting.
26:468 months at EI. The tech slide. What's
26:48this?
26:51H, this is interesting. Okay. No, I
26:54don't think consulting is the right
26:55angle here. I think realistically what
26:57we need is we need coach. you need
26:59coaching.
27:01Maybe I'll call like business coaching
27:02or something like that. Or maybe what I
27:05mean to say is really info products
27:07because people that run info products,
27:09uh, they make a lot of money. They're
27:10high ticket for the most part. They're
27:12fully digital. So maybe I'll try that.
27:14PBC agencies and info.
27:28Okay, I'm just going to name this info
27:29products.
27:36I really only found one. Digital product
27:38selling, which is unfortunate.
27:40Maybe digital products is the way to go.
27:42Okay. Anyway, I ran out of audiences for
27:44my subscription or whatever, but this is
27:46this seems to be the right one. Just
27:47going to see if maybe I could open up
27:51my audiences and maybe delete one here.
27:53Just delete that.
27:55Going to go back here and then create an
27:57audience. Okay, that looks good. Um, all
27:59right. So, this is going to be pretty
28:00tough, but uh I just want to see this
28:02really isn't all that different from you
28:04just like making a new one,
28:05[sighs and gasps]
28:06like going on Reddit directly, but let's
28:08see if there's anything for I hate I
28:09hate budgeting. So, digital products
28:11selling people hate budgeting. Okay.
28:15Or could I go title
28:18and then question mark?
28:23How to grow or scale? Let's sort these
28:25by up votes. How are you making money
28:27right now? This is interesting.
28:30H
28:33digital products, sneaker reselling,
28:35basketball assistant coach, print on
28:37demand, selling only fans content.
28:41Okay. Newsletter memberships on a
28:43That's pretty interesting.
28:45H
28:48what I could do is I could go to all
28:50these people. As somebody that does
28:52coaching and consulting, newsletters are
28:54interesting. I could go to all of them
28:55and then I could sell them um a system
28:58that automates the production of of
28:59their newsletters.
29:02I could have a system that automates the
29:03production of their newsletters and I
29:04could probably pitch it as my own
29:06system. So that's cool.
29:10Newsletter production.
29:13Let's just do that. Um, I like that a
29:16lot.
29:18Okay. Publishing games. H
29:22one tap
29:26review stuff on Amazon. This is This is
29:27really fascinating. I'm glad that I went
29:29on this.
29:34Possible to sell digital products
29:35without an audience. Hm.
29:40Okay. So, I'm seeing a lot of people
29:41here ask questions about this.
29:44Communities tend to be one of the
29:45production mechanisms, but obviously
29:47audience building is is big. So, I'm
29:49wondering if I could sell them something
29:50related to audience building.
29:53Not being able to sell digital products
29:54without an audience.
29:57Okay. So, I think realistically, my god,
29:59does this look terrible and
30:00disorganized. I think realistically
30:04for this first problem
30:08and that third problem, the solutions
30:11would be similar cuz presumably if
30:13people enjoy consulting but they hate
30:15working at big four and other major
30:16consulting firms, [sighs and gasps]
30:18then you know they want to be like
30:19freelance consultants, right? So, I
30:21could show them how to be freelance
30:22consultants and
30:25then they're still going to have that
30:26big issue of like, hey, like, how do I
30:28get customers or clients that aren't
30:29handed to me on a silver platter or that
30:31I have to interview for, right? So,
30:33anyway, I think I guess we have two
30:34solutions here. The first is some sort
30:36of like um acquisition system for sure.
30:44The second is some sort of like news
30:47news newsletter
30:49production system which I just happened
30:50to scroll on. See that thing? I just
30:52made that like mental connection. So
30:54newsletter production system.
30:57The acquisition system I guess we could
30:58break down into inbound and outbound. I
31:02don't know the degree to which you'd be
31:04able to do
31:07inbound if you're totally new, but maybe
31:09I could sell them on some sort of
31:10content
31:11or podcast or something like that. And
31:14then outbound, um, this is pretty easy.
31:16It's just like, hey, um, do you work for
31:20a big four thing and have you considered
31:21doing something for yourself?
31:24You know, I work with
31:27hundreds of like big four consultants
31:28that do X, Y, and Z. They make way more
31:30money outside of it than they do outside
31:31of their company than they ever did
31:32inside of their company. Particularly
31:34the number one problem they just needed
31:35to solve was like the lead genen. Here's
31:37a solution to that. And then I just give
31:38them a solution. And if they still have
31:40their swanky big four salaries, then
31:41odds are they could probably pay for my
31:43stuff. So that's cool. Um, this would
31:45just be some form of like cold
31:47DM/outbound system. Obviously, as you
31:50can tell, the cold DM and outbound
31:51systems are very, very valuable. The
31:53news production system, I'm thinking it
31:55would be for people that already sell.
31:58so already are somewhat successful and
32:00have audiences. So what I would do is I
32:02would take their audience
32:05and content
32:08and I would draft
32:10a welcome sequence
32:13which is like welcome sequence by best
32:16principles. So the same welcome sequence
32:18used by multi-millionaires like Nick Sar
32:20and blah blah blah. And then in
32:23addition, we'd probably draft some sort
32:24of like course, which would be uh
32:27repurposed using AI
32:31from their materials.
32:33Be like an email course repurposed from
32:35their materials. And then you could use
32:38that as a way to improve the perceived
32:40value of the stuff. This would reduce
32:42the churn
32:44and then maybe you can increase the
32:46price. Okay, [gasps]
32:49this makes sense to me. I think you
32:50could sell basically any of these. Okay,
32:54all great systems or products literally
32:56start with just a sheet of needs like
32:58this. So to recap, PPC agencies, a lot
33:01of PPC agencies are commonly asked to do
33:02SEO work. They don't have anything easy
33:04to sell them and a lot of them don't
33:05know. So what you can do is you can
33:07basically provide them a one-click on a
33:09silver platter cross-ell system that
33:11just like automates blog posts, scrapes
33:13stuff for clients, and then automates
33:15SEO audits and AI deliverables.
33:18Easy one-click system. You can upsell.
33:21You can improve your whatever your
33:23average ticket price by $3,000. Here it
33:25is. Next, automated brand sniping
33:28system. So, a big issue is ads are
33:30significantly more efficient when you do
33:31things like brand sniping or competitor
33:32ad parasite strategies. However, this is
33:33like typically quite the manual process.
33:35So, here's an automated brand snipe
33:36system. We'll go through your ads,
33:39automate the process of finding
33:40competitors using like AI deep research.
33:43will get all of the keywords that you
33:44need and just give them to you on a
33:46silver platter and some sort of like
33:47exact match structure or whatnot.
33:49Finally, people find it really difficult
33:51to find PPC clients using PPC ads. The
33:53reason why is because it's just very
33:54competitive. If you're a PPC agency,
33:56obviously you're going to try and sell
33:58the way that you know best, but there's
33:59an opportunity. You can sell them using
34:01a different system. Um, so you could
34:03sell them on ads using cold email or
34:06maybe you can sell them on cold email
34:07using ads. For coaches and consultants,
34:10three problems. The first is that they
34:12enjoy consulting, but they hate working
34:13at Big Four and other major consulting
34:14firms. The solution to that is starting
34:16your own business. The main problem with
34:18starting your own business is obviously
34:19customer acquisition because you're you
34:21have great skills. That's why you're
34:22hired by a big four consulting firm, but
34:24you don't have any way to actually like,
34:25you know, monetize your skill set
34:26outside of the interview process. So to
34:28them, I could sell an acquisition
34:30system.
34:31Acquisition always contains two parts.
34:33There's inbound where people come in
34:35through some funnel. So let's say you
34:36want to be a content producer of some
34:38kind and build that. I can make it much
34:40easier for you to do so by building you
34:42some sort of content generation system
34:43that leverages everything you know about
34:45consulting maybe applies it to a new
34:46industry. I can obviously sell the maker
34:48school too. And then um outbound we
34:50could do cold DMs. We could do some sort
34:52of outbound thing saying hey X Y andZ
34:55you have great social proof right
34:56because you're a freaking previous big
34:58for consultant. Hey XYZ I work with
35:00major Mackenzie consultant whatever. So
35:02this is more consulting and then coaches
35:04newsletter production. So, newsletter
35:06production systems for consultants and
35:08coaches that are like actively
35:09established um that have audience. I
35:11will automate the process of drafting a
35:13welcome sequence uh drafting some sort
35:15of email course repurposed from all of
35:17their materials. It'll reduce churn,
35:19increase the price. Awesome, guys. That
35:21is it. That's what I have so far. And
35:23this to me looks pretty freaking solid.
35:26So, what have we done here? We've got
35:27the niches. We've got the problems to
35:31solve and the solutions. Now, we just
35:32need some sort of timebound guarantees.
35:34This is the part where unfortunately
35:35you're just going to sit and kind of
35:36squint for a little while until
35:38something makes sense. So, automate blog
35:41posts, automate SEO audit and AI
35:43deliverables, scraping system that finds
35:44content online and parasites it
35:50seems pretty difficult right off the
35:51bat. How would I design a guarantee
35:53surrounding this? How would I design a
35:55guarantee? Well, guarantees are almost
35:59always of the form. I will do X for you
36:02in Y time or your money back. So, for
36:04the SEO cross-eller upsell automation
36:06service, it's not the best I've seen or
36:09done, but I will write your next client
36:10100 free SEO and AI optimized blog posts
36:14you can use to cross-ell them or value
36:15your offer. Plus, give them an in-depth
36:17SEO audit for free
36:20for $0. Only if you absolutely love it
36:22will ask you to pay mostly on
36:24performance.
36:26and I won't
36:29unless you're 100% satisfied. Okay,
36:33something like this is reasonable. I'm
36:35going to massage the language, but my
36:37recommendation is just get your first
36:38drafts done and then worry about like
36:40making it better later. Next up,
36:42automated brand sniping system.
36:45I will completely automate brand sniping
36:50for your next campaign
36:54for
36:56$0.
36:58It'll cost you nothing and only if you
37:00love the system.
37:04$0 and one click. It'll cost you
37:05nothing. Only if you love the system
37:08would I ever ask you to pay. This is
37:11cool because now we're really
37:12frontloading the value. And I mean
37:14ideally this would take you basically
37:15zero time to set up. And then cold email
37:18system, upper legion system, LIXDM
37:21system. We have a couple options here.
37:22When you sell leads, you could sell um
37:24results. So I will
37:28generate you, you know, 20 booked
37:31appointments in the next 60 days or you
37:34don't pay.
37:35You could also do something like, I will
37:38help you close $10,000 in the next,
37:43you know, let's say an additional
37:44$10,000 in the next 30 days or I'll keep
37:47working for free until I do.
37:51Nobrainer.
37:52Okay, I like this. We have the time
37:54bounds. We don't have time bounds here
37:55because it's next client. We can't
37:57really do that with deliverable based.
37:58So, you know, it's like next campaign,
38:00but these ones here are pretty
38:01timebounded, which is nice. So these are
38:02good three offers for our PPC agencies.
38:05Um let's see can we just copy these
38:07paste these over here and then generate
38:08the same. I guess we only have two major
38:11solutions. So the first is an
38:12acquisition system.
38:15So
38:16I will
38:19generate you
38:21your first we could go as big as you
38:23want here. We could do maybe your first
38:26100 followers
38:28that will help you get your first 100
38:30followers.
38:32for free.
38:36Okay. Actually, I have it. It's not
38:37about the followers. It's about like
38:39what we're going to give them. So, we
38:41could give them um a total playbook.
38:45So, I'll write you
38:4810 YouTube video titles,
38:5210 YouTube video outlines, and 10
38:55YouTube video scripts for free
38:59in the next 72 hours.
39:05Only if you absolutely love them would I
39:07ask you to do what I ask you to pay.
39:10That seems pretty good.
39:14Um, the idea here is we're obviously
39:15getting our foot in the door as many
39:17times as humanly possible. So, these
39:19guarantees are basically like, "Hey, can
39:21we get on a call?" And then I just wow
39:23you with my call skills or um can I just
39:25wow you with how ambitious I am.
39:28Uh, what else are we going to do here? I
39:31I like this one because somebody's
39:32actually done this for me and I've since
39:33paid them thousands upon thousands upon
39:35thousands of dollars. Um,
39:39I will get you 20 booked meetings. We
39:43could just actually copy that
39:46that same booked appointments one
39:47because it is the same thing, right? So
39:50I will generate you 20 booked
39:51appointments. That's fine. In the next
39:5260 days or you don't pay and this last
39:54one, use that production system.
40:02I'll write
40:04you a free welcome sequence plus email
40:07course
40:10the next 72 hours.
40:15guaranteed
40:17to make you X
40:24the next 30 days
40:27or you wouldn't pay a scent.
40:35They'll make you X in the next 30 days
40:37or you wouldn't pay a scent. Okay, this
40:40seems pretty reasonable. Um, the $10,000
40:42one, I don't know about that. Maybe. I
40:46mean, it depends on, you know, how much
40:47social proof they have, but all these
40:48seem like reasonable offers. We can
40:50definitely use them to generate a
40:51tremendous amount of demand. So, this
40:53one here, this is obviously just like an
40:56AI content generation system. We'd plug
40:58in like client details, maybe the client
40:59website. It would go through, learn
41:00everything about the client, and then
41:01just write a bunch of stuff.
41:03Um h the first three or four we like
41:06review ourselves just to make sure
41:07they're good and then make whatever
41:09edits we have to and then we would
41:11basically automate the process of
41:12producing all the rest. This is fine um
41:16because you know I'm assuming we're all
41:17starting at zero here and we're willing
41:18to spend a little bit time in order to
41:20get the meeting.
41:22Brand sniping for your next campaign
41:23would be a system that would again just
41:25take in like either like the name of
41:28your company or maybe the ad stuff and
41:30then it would call like some ampify
41:33actors. 20 book deployment stock 60 days
41:35you don't pay would be cold email. This
41:37would be some sort of like cold email
41:39nurturing. This would be another content
41:41generation system. This would be some
41:44cold email/s sales system. This would be
41:46a content generation system at its core.
41:48The welcome sequence plus email course
41:49would be pretty cool. Um, and then you
41:51know this isn't my copy. These are just
41:52my offers, but in the copy I'd mentioned
41:54like, "Hey, how's it going?" Like, we
41:55used a welcome sequence that generated
41:56XYZ for us.
41:58Um, this is the same system that closed
42:00me this much money or my client this
42:02much money. I'll write you 10 YouTube
42:03titles that, you know, I'm going to use
42:05the exact same system that XYZ guy uses
42:07to scale to 200,000 subscribers. Right?
42:09These are all social proof based.
42:12Same thing here. Same thing here. Okay.
42:15I got all of the offers, which is nice.
42:17I got all of the offers, which is nice.
42:19So now what we can do next is we can
42:22move on and I'm going to have to
42:24crystallize these offers a little bit
42:25more later, but now we can move on to
42:26lead scraping. Okay, as I mentioned
42:28earlier, there are a variety of
42:30different ways you could scrape leads.
42:31One of the big ways that most people
42:32used to scrape leads just uh up until
42:34quite recently was they used Apollo as
42:36their data source and then they scraped
42:38it using a platform called Appify. Now,
42:39Appify, unfortunately, I think had some
42:41issues with Apollo or whatever, but
42:43anyway, to make a long story short,
42:44scrapers no longer available. And so,
42:46there are variety of other means that
42:47have popped up since then to do the same
42:49sort of scraping, but they tend to cost
42:50a lot more. And they're also a lot less
42:52um reliable. So, a few of them are like
42:54what I would have used if this was, I
42:56don't know, two weeks ago would have
42:58been
42:59leads rapidly, um Ample Leads,
43:04you know, export Apollo, these sorts of
43:06platforms just cuz they're the cheapest.
43:08Um, and then they they would have been
43:09simple. We just would have went on
43:10Apollo, which is a lead scraping
43:12platform, made us a big list, and then
43:14just sent the URL over to either of
43:16these three, and they would have
43:16returned us a [clears throat] thing.
43:18Unfortunately, uh, you know, I'm part of
43:20one of the biggest, like I I run one of
43:22the biggest like lead scraping
43:23communities on Earth right now, Maker
43:24School, right? So, I have pretty
43:26up-to-date news and knowledge on what's
43:28going on. And as of right now, these
43:30three just take forever to send back,
43:31which is unfortunate. So, instead of
43:33that, we're going to use some different
43:34platforms. Um, I've had it open for
43:36quite a while now, but one of the ones I
43:37want to use is Airscale. And then I
43:39think I'm also going to make a custom
43:40platform um, scraper. That's going to be
43:42pretty interesting for school, but I'll
43:44go through that in a second. Um, here's
43:46just how I'm going to lay this out. So,
43:47for the PPC agencies, you know, for that
43:50first segment, uh, I want to scrape in
43:52two different ways. Remember, I'm always
43:54going to be scraping in more than one
43:55way because I want to test the different
43:56scraping methods against each other. The
43:58first way is I'm going to look up PPC
44:00agencies on airscale.io.
44:03not affiliated with these guys at all,
44:05just a platform that I want to run you
44:06guys through really quickly. Um, this is
44:08going to find me a big list of
44:10companies. And then I'm going to take
44:12these companies into a platform called
44:14Any MailFinder, which is uh just
44:16platform that I like and actually am
44:18affiliated with. And they offer just
44:19very cheap like email enrichment. You
44:21could do this locally on Aircale, but I
44:23think it's actually cheaper if you do
44:24any mailinder. And then the second I'm
44:26going to use uh sales navigator. If you
44:29guys know, LinkedIn Sales Navigator is
44:32uh basically a way you can assemble a
44:34big list of leads in your target market.
44:36It's just the thing is you can't really
44:37do anything with those leads because
44:38they're all on LinkedIn Sales Navigator.
44:39So, you have to export them onto another
44:41platform. I'm going to be using one
44:42called vain.io uh just cuz I have a 20%
44:44discount code. I'll make sure to include
44:46that down below in the description.
44:48Guy's uh really cool that runs it. He
44:49was very proactive and you know, sent me
44:51a message was like, "Hey, you know, we
44:52could talk about me giving you a
44:53discount." And then um from vain.io, IO.
44:56I'm also going to use this any mail
44:57finder platform. I want you guys to know
44:59there's a variety of different like
45:00approaches. You don't have to use any
45:01one of these, but I'll explain what they
45:03do. This is going to get us a list of
45:05companies. This list of companies
45:07doesn't mean anything by itself. In
45:08order to send outreach, we need a list
45:09of people. So, any mailinder, a decision
45:11maker search will find us decision
45:12makers at those companies. Decision
45:14makers will be like first names, last
45:15names, you know, roles, and then email
45:18addresses. Sales navigator again just
45:20gives us a big list of like all the
45:21information we could ever possibly need
45:22about a person except for the freaking
45:24email address. vain.io allows us to pull
45:26Sales Navigator profiles into CSVs and
45:28then we use any mail finder to get the
45:29emails. So, basically like the output of
45:31both of these is have a big email list.
45:34Over here, we're going to have a big
45:35email list. Well, I say big here, but
45:36I'm probably just going to scrape like a
45:38thousand or 2,000. Um, that's for PPC
45:40agencies. And then for coaches and
45:41consultants,
45:43uh, I want to do one of these through
45:45one of these methods. So,
45:49I don't know, why don't we do um sales
45:52nav. So, I'm just going to copy this
45:54basically if I can. Here we go. Uh, I
45:58know it says B right now, but please may
46:01the force be with you if you wait a
46:04second. Okay. Uh, way to be and then B.
46:08So, I'm a coach or consultant and I'm
46:11finding there are a lot of coaches and
46:12consultants on school, right? School
46:14being the platform that like hosts the
46:16discovery um mechanism for communities.
46:19Like this is mine for instance, maker
46:20school. There are thousands of
46:22communities just like this. And they're
46:24basically all like information products
46:25like this um ugly bastard right over
46:27here is selling. And to make a long
46:30story short, I think I could probably
46:32scrape school. I'm not 100% sure, but
46:33like I wanted to. And that's one of the
46:35reasons why um you know, it's not one of
46:37the reasons why I made this video, but I
46:38just like wanted to for a while. I've
46:39experimented with it a number of times.
46:41But yeah, I'm just going to run you guys
46:42through like a plausible school scraping
46:44thing first before I get into things.
46:46I'm just going to check things out
46:48myself. So this is school.com/discovery.
46:50Got all the different communities listed
46:52over here. What's going on, Mr. Jack
46:53Roberts? How you doing? Friends with
46:55Nate as well. I mean, I'm pretty well
46:57connected here. And I don't mean this to
46:58be me pitching school. Um, but you know,
47:01it's a big list of people that are
47:02basically running communities, aka they
47:04have some sort of audience, aka they're
47:06doing some sort of coaching or
47:06consulting. This fellow over here is
47:08obviously a pickle ball coach,
47:09calligraphy coach. It's like a weight
47:11loss style coach. It's like a dance
47:13coach, right? Like I mean, these are
47:14these are literally like my target
47:15market. So, the question is, how do I
47:16scrape these? I have an idea. If I go to
47:18hobbies here, specific um demographic or
47:21type of thing, there are 34 pages,
47:23right? That takes me to the thousandth
47:25like school community. Um I think what I
47:27could probably do is I could probably
47:29just build a brief scraper that goes
47:31from hobbies to music to money to
47:32spirituality to tech to health to
47:34sports, self-improvement, relationships,
47:35just iterates through all these and
47:37basically just pagenates, which means
47:38goes to like the 34th page or whatever
47:40the last page is. I don't know if they
47:41all have 34 pages. And then from this,
47:43if you think about it, I don't know
47:45what's going on down here, but um if you
47:46think about it, like how many
47:48communities that that's a that's a
47:49that's a thousand communities, right?
47:52Times 1 2 3 4 5 6 7 8 9 categories. If I
47:56open up a few of these and I go to like
47:57the people that create them, which is
47:58this link down here. I I know for a fact
48:01that like some of these are going to
48:02include links. And then from these
48:04links, I can enrich the profile. So So
48:06do you see this? Look, this is a website
48:07link. Well, guess what? When you have a
48:09website, you can get an email address.
48:10That's just how it works. So, I got I
48:13got one here out of four. I got two out
48:16of four. So, I think I can probably get
48:17like 40 50% of these as websites. Now,
48:19this is not an actual website. It's like
48:20a beacons website landing page type type
48:23thing. But anyway, I guess to make a
48:24long story short, I have this kind of
48:25crazy hypothesis um that I could like
48:27scrape my own big school list. So, I'm
48:28just going to give that a try. Uh really
48:30cool company. Love school to death. And
48:32um you know, I don't mean to show you
48:34guys like how to scrape school because I
48:36think we should all scrape school or
48:37whatever, but just like how to scrape a
48:38data source. And then this data source
48:40is really close to my home. These are
48:41all great um you know extraordinarily
48:44talented people in their own right and
48:46uh yeah school being a really good
48:47company I guess I just want to bring a
48:48little bit more awareness to it and um
48:49how it works. So yeah great place to put
48:52you know communities up and whatnot.
48:53Let's go and let's uh let's see how I
48:55could scrape this realistically. So
48:57first pass in my head would be I would
48:59scrape this page. Okay. Um for hobbies.
49:03Okay. So one scrape communities.
49:07After that I would click into this with
49:09an HTTP scraper. or whatever. And then I
49:11would scrape the community. Let's do
49:16overview here and then page here. And
49:19then the third is I would scrape the
49:22profile of the person um and get links.
49:26This isn't going to be an automation
49:28video. This is a lead scraping video.
49:29But um I want you guys to know that like
49:31if you guys learn a few of the skills
49:33that I will quickly run through uh I'm
49:35just going to make sure we like super
49:36cut the actual building of it. You guys
49:38can become really really capable. um
49:40lead generators as well because when you
49:42build your own custom lists as opposed
49:44to function off of things like aircale
49:46or vein or whatever, the lists are much
49:48higher quality because they don't get
49:49reached out to anywhere near as often.
49:51Okay. All right. So, yeah, that's going
49:53to be my idea. We're going to do like a
49:54school custom scraper
49:57and uh what's the math on that? It's
50:00like 8 to 9K leads
50:03times 50% or so links. That's my
50:07estimate. I don't know. I may be totally
50:08wrong. times um about a 50% enrichment
50:10rate cuz you can get about 50% of emails
50:12from like a list of domains and stuff.
50:14[gasps] Pretty reasonable. Like I don't
50:15think I'm going to win any awards for
50:16this, but I think I'm going to do pretty
50:17well. So that's going to be like 2k
50:19leads, right? Okay. Um this why don't we
50:21just get let's see why don't I just get
50:23like 1 to 2k leads for each of these. Go
50:261 to 2k for the first one, 1 to 2k for
50:28the second one. In total we're going to
50:30have like you know let's do 1 to 2k for
50:32this. So it'll be 4 to 8k leads and that
50:35should be okay for you know like a a
50:37week or so of sending a reasonable
50:38volume. Here are all of the lead
50:41scraping mechanisms. Now it's time to go
50:42through it. So our very first is for the
50:44PPC agencies. Airscale.io companies any
50:48mailinder DM and then emails. So let me
50:50just assemble all of my platforms. Um
50:53we'll do the school stuff after this.
50:55So, any mail finder, awesome platform as
50:57I mentioned to you guys before u that
50:59essentially they give me a bunch of
51:01credits to uh experiment with here, but
51:03essentially I have a big list of
51:05companies. All I do is I type in the
51:07company name. So, let's do company name
51:09leftclick.ai.
51:11This is my own business. If you type
51:12this business in, it'll search and it'll
51:14find email addresses for people that
51:16exist at this company. You can even go
51:17as far as doing decisionmaker search. I
51:19don't know if this works. Sometimes it
51:20works, sometimes it doesn't. Okay, looks
51:22like it did. It even finds the LinkedIn
51:23profile of the person, which is really
51:24sick. Right now, every time you do that,
51:26you are going to be consuming a credit
51:27and credits aren't cheap. Um, you know,
51:29I mean, they aren't super expensive
51:30either if you think about it. You're
51:31literally getting a highway to the
51:32person's freaking frontal cortex.
51:34Insane. You could like put an offer in
51:36front of a billionaire tomorrow if you
51:38wanted to. Uh, but you know, you need to
51:39keep in mind that uh leads cost a
51:41certain amount of money. And I don't
51:43know where the pricing is. I guess I'll
51:44go to ad, right? They have like annual
51:46credits. Uh, 32 12k credits per year.
51:50So, about a,000 credits a month. Um, I'm
51:52going to use more than a,000 today. I'm
51:53probably going to use like 3,000. It's
51:5532 bucks a month or 384. So, if you buy
51:58more, then you get it for cheaper,
51:59right? Um, monthly 50, I don't know,
52:02unlimited 50k for 500 bucks. So, this
52:04ends up being like .001 per lead, which
52:07is probably the most economical, but you
52:08know, not all of us are going to want to
52:09spend four or 500 freaking dollars. So,
52:12they also have an enterprise thing. And
52:13then you can see like the the cost
52:15scale. So, if you buy a 100,000 credits,
52:17it's 870 bucks. So it's um 00087 per
52:21lead. If you buy hypothetically a
52:23million, then you save. Now, yeah, maybe
52:26pull people together. I mean, Maker
52:28School is a big community of people
52:29where anytime they want to do a bulk buy
52:31like this, usually some dude will be
52:32like, "Hey, I'm doing a bulk buy. Do you
52:33guys want to come in?" And then they'll
52:35do something and then they'll get to
52:36amortize the price. If you guys have
52:37ways to do that, then please do. Um
52:39otherwise, uh yeah, I'm just going to
52:40use my credits for any mailfinder and
52:42then we'll give it a we'll give it a
52:44rip. So that's that. And then airscale
52:46is the platform that we're going to use
52:47in order to get all of the company names
52:49in the first place. I don't if you guys
52:50ever use Clay, it's kind of like that,
52:51but basically it just lets you to find
52:53people or find companies. And then once
52:57we have all of this information, we can
52:58then um pass that off to an email
53:00finder. So what I'm going to be using is
53:02I'm going to go here, go to find
53:03companies. Basically, what I want to do
53:04is um I'm just going to leave all this
53:07agnostic for now. Company name one to
53:09maybe 200. Company size growth. Company
53:11signals. Don't care about any of this
53:12stuff. Company department. Why don't we
53:15just go advertising? We want PPC
53:17agencies, right? So, there we go. Uh,
53:19whatever. What else do we want? We want
53:21keywords about the company. So, what are
53:22the keywords going to be? They have this
53:24little like naming scheme, which is
53:26pretty wild. I'm just going to try PPC.
53:28If I just type PPC, what happens?
53:32You know, looks like we got 20,000
53:34companies. All these companies are
53:35advertising service-based companies,
53:37right? This is a fair number of
53:39companies. Do I really want 20,000 PPC
53:42companies? No. Um, if we just go back
53:44here, I wanted like 1 to 2,000. So, I
53:47don't actually know how to go lower, but
53:48I'm going to give it a try. Um, let's
53:50just add a location here. Let's go
53:53United States first of all. Okay, let's
53:57add United States. And let's preview.
53:58Okay, now we have 6,000, which is pretty
54:00cool. And let's just remove this.
54:03Okay, we basically lost none of those
54:05companies. How about if we remove this?
54:09I want a little bit more. How about if
54:10we just go one to 10?
54:12That's probably most of it, right? Yeah.
54:13Keep in mind that like everything is
54:14asymmetrically distributed, right? Like
54:16the most companies are going to be small
54:17companies. The vast majority of
54:18companies are going to be small. Company
54:20department count. Uh maybe marketing
54:23marketing change things.
54:25No, not really. Not meaningfully.
54:30Well, can we do not um
54:34PPC
54:36not? Um okay, maybe I don't even need to
54:40do this. Actually, why don't we just go
54:41over here now and why don't we preview
54:44uh load all companies to a table? Here
54:46we go. Okay. And it looks like it's just
54:48going to do 1,000 to begin with. So,
54:50that's great for us. We're just going to
54:51do like the maybe we're going to do
54:52more. Well, why don't we do like 2,000?
54:53Because when you get a list of companies
54:55um and you find people at the companies,
54:57you're not going to find the decision
54:58maker for every company. So, it's always
55:00good at your very first like point to
55:02always go a little bit above and beyond.
55:04Like just just treat this as like your
55:05top of funnel basically. You know, it's
55:07like we we're going to get 2K here.
55:09here. You know, we might bump that down
55:11to 1K and like the final actual email
55:13enrichment might be like 500, right? So,
55:14it's actually better to make this
55:15bigger. I I don't know what the numbers
55:16are. We got to play around with it. But
55:18yeah, um I should note that lead
55:19generation or lead scraping rather takes
55:21some time. So, while this is running, we
55:23can, you know, proceed through the rest
55:24of our stack. Um I don't mean to make it
55:25complicated, but like, you know, I have
55:27a limited amount of time here. I
55:28obviously want this to be more
55:29impressive by saying I did this in 35
55:31minutes. It'll be more than 35 minutes,
55:33but um yeah, because of that, I can just
55:34move on. So, next up is sales navigator,
55:36vain.ioinder email. So, same thing
55:38basically for sales navigator. Just
55:39going to type in sales navigator here.
55:41And then I've experimented with a
55:43variety of different filters for this.
55:45Um, so as you can see PPC agency or
55:46growth agency or performance agency or
55:48growth marketing, a lot of different
55:50things you could do. Um, but generally
55:53speaking, it's actually really funny
55:54that we have exactly this because this
55:56is basically what I'm looking for,
55:58right? Yes. It's literally exactly what
55:59I'm looking for. Um what's what's worth
56:02noting is um current job title, chief
56:03executive officer, chief operating
56:04officer, chief technology officer,
56:06founder, co-founder, owner, coowner,
56:07partner. So these are all like um job
56:09titles of decision makers at companies.
56:12We're looking for actual people now, not
56:13just the businesses. So we got a little
56:15too many results. I'm just going to try
56:17and drill this down a bit. I don't
56:19actually need that. I think this is just
56:20some demonstration search that I did for
56:22uh Maker School, United States, San
56:25Francisco Bears. This is just all in the
56:26US. And then what else? Um,
56:29I mean I'm I'm doing most of the heavy
56:30lifting here through keywords, but could
56:32I just like maybe remove a few of these?
56:33PPC agency. Could I just cut that out?
56:36If I just press enter now, what am I
56:37going to see?
56:40Okay. Consultant, Creators, Camp Media,
56:44Elevate, LinkedIn Growth Agency, Tribe.
56:46Okay. I mean, like these these all seem
56:47like paid. Or can we go performance
56:50marketing? That's probably a better
56:51keyword.
56:54This is going to delete my list. Okay.
56:559.5K is too many. So, let's just see if
56:59we can go performance agency and maybe
57:01maybe just bump this up to like 1.5K
57:03uh or
57:07pay per click
57:09or
57:12media buy.
57:15Can we do that? I don't I don't know if
57:16this is going to work. We'll give it a
57:17try though. What you'll find in any sort
57:20of like lead scraping thing is you're
57:21literally just like you're going top to
57:23bottom and then you're just um running a
57:26query and then just like looking at the
57:27top five or 10 people and being like,
57:28"Hey, is this my target audience?" If
57:29the answer to that question is no, I got
57:31to change my lead scraping um filters,
57:33right? Paper click is probably the thing
57:36that's like really crushing this. So,
57:39let's see if we could rain that back.
57:401.5K, perfect. This This looks pretty
57:42good to me. So, what I'm going to do now
57:44is I just take this URL. Okay. And then
57:46I go over to this this service vain.io.
57:49And then this takes a while. So we want
57:51to get started on this sooner rather
57:52than later. Um and then I'm just going
57:55to go over here and then create an
57:56order. Okay. And then I got to paste the
57:59URL of the LinkedIn sales navigator
58:00thing. Check it. It's actually going to
58:02go and it's going to find leads at this
58:05address by running a custom scraper. The
58:07custom scraper is going to go top to
58:08bottom. I'm just going to call this PPC
58:10agencies.
58:12Um this service allows you to get leads
58:14with emails if you want. um you have to
58:16pay more money for it obviously. Uh I'm
58:17just using the any mail finder because
58:18again I have credits and because I think
58:20on bulk they're just like a little bit
58:21cheaper than a lot of other services.
58:23But uh yeah anyway I have my PBC
58:24agencies here and I'm already signed up
58:26to the service. What I had to do is I
58:27had to like connect my LinkedIn. There
58:28are guides on how to do it. Basically
58:30you need to like copy over your um your
58:32LinkedIn cookie and stuff like that. Uh
58:35yeah that's that's more or less how all
58:36the stuff works on the Okay. All right.
58:38So now if you think about it we
58:39basically have two lead sources running
58:41right now, right? Like um Airscale is
58:43currently importing my companies. So
58:44that's great. And then this one is
58:46actually like already making it to
58:47vain.io. So this section over here, I'm
58:50just going to like cover in green so we
58:51could kind of monitor our progress.
58:53This is this is occurring. This
58:57is occurring right now as well. And then
58:58this will occur like I I don't need to
59:00do anything basically is what I'm trying
59:01to say for any of these. So the only
59:03thing I have to do now for these two is
59:04like when these searches are done, I'm
59:05just going to go to any mailinder, run
59:07them, and then I'm going to clear these
59:08out. Next up are for coaches and
59:09consultants. Now, a keen viewer will see
59:12that I've actually already ran a search
59:13for coaches and consultants a couple
59:14days ago, and that's because um somebody
59:16wanted to target the specific audience,
59:18and that was actually part of the
59:19motivations behind why I picked that. Um
59:21this was an okay sort of list. It was
59:24like 3,000 or so people in sales nav.
59:26I'll run you guys through what that
59:27looks like. Um but if I just go back
59:30here,
59:31this is not the list. So, this is my PPC
59:34list. So, let me just go coaches or
59:36consultants. This is an okay list. It
59:38was not the best list. Um, unfortunately
59:39the uh
59:41like I'll be honest, like the the
59:43coaching niche very difficult to get on
59:45LinkedIn for whatever reason. I feel
59:47like you're probably better off X or uh
59:49maybe Twitter um or like Instagram. And
59:52basically my idea here is like if you
59:54really wanted to get really high quality
59:56ones, like the best of the best of the
59:57best, which would take a fair amount of
59:58time, mind you, like I'm doing with
59:59school um later, you would probably have
1:00:02to go through and then you would have to
1:00:03like follow pages that are really
1:00:06obscure, but like provide knowledge
1:00:08about information, product sales, and
1:00:10how to how to do coaching and stuff that
1:00:11like only people really in the industry
1:00:12would know. And I just don't really have
1:00:14the time for that. So, I'm not going to
1:00:15do any of that. I'll just go business
1:00:17coaching. You you'll notice how I'm um
1:00:19keeping the same filters and then I'm
1:00:21just applying logic to the keywords.
1:00:23This is because this searches through
1:00:25companies uh company descriptions about
1:00:28basically everything. And I'm basically
1:00:29just looking for people or companies
1:00:30that have terms like business coaching,
1:00:34info products, or digital products or uh
1:00:38I don't know. I'm just going to have
1:00:39chatb help me. I'm looking to come up
1:00:42with a big list of keyword search terms
1:00:44for coaches and consultants, aka people
1:00:46that sell information products. I'm
1:00:49going to be pumping this into a search.
1:00:50Can you just find me a very exhaustive
1:00:52list of all of the different ways that
1:00:53they might refer to themselves on a
1:00:55platform like LinkedIn? Once you're
1:00:56done, just give me a big bullet point
1:00:58list.
1:01:00So, let's just see what we can come up
1:01:02with here.
1:01:07Consultant, management, consultant.
1:01:09Okay. Okay. Sorry, this is way too
1:01:11consultant heavy. I I want like coaches.
1:01:13Think like course sellers, information
1:01:15products, community owners, that sort of
1:01:17stuff. Um, if you need examples, maybe
1:01:19think like Imani, those sorts of guys.
1:01:24Okay, let's see this. Um, I don't know
1:01:26where my keywords went. These have like
1:01:27disappeared.
1:01:31Uh, I'm just going to rerun this.
1:01:34Let's go back. So, what do we have a
1:01:35moment ago? We had business coaching or
1:01:40um online course or digital course or
1:01:47community builder or community owner or
1:01:54edureneur. That's interesting. Never
1:01:56heard of that one. High ticket coach.
1:01:58That's cool. Or high ticket is a good a
1:02:01term that they use all the time. funnel
1:02:03coach or
1:02:10creator
1:02:11business coach or creator coach or
1:02:15content coach. I I don't know. I'm just
1:02:17throwing stuff at the wall here. Okay.
1:02:19Uh let's not like pretend that this is
1:02:21going to be perfect. Let's just run this
1:02:22and see. Let's not try and just do it
1:02:23all in our heads. How many people are
1:02:25there? 46k. Wow. Okay, that's actually a
1:02:27ton. Um that's actually a ton.
1:02:31Coaching. Coaching. Wow. This is way
1:02:32more people than I thought. This is a
1:02:34way better approach than whatever the
1:02:35hell I was doing before. Good lord.
1:02:38Uh, okay. Well, I mean, this is like
1:02:39this is massive, right? So, why don't I
1:02:41cut out the CEO terms again and we'll
1:02:43just be founder, co-founder, owner,
1:02:45coowner, partner. That'll dial the list
1:02:46back a little bit. 6K gone. And then why
1:02:49don't I use a a filter like posted on
1:02:50LinkedIn 10K right over here.
1:02:55And then that'll that'll move that down
1:02:56to 9.5K. Um, this is a much more like
1:02:59high activity signal. When you see stuff
1:03:01like this, odds are people are like
1:03:03actually showing up and commenting on
1:03:04LinkedIn, which means they're more
1:03:05likely to like be present in general.
1:03:07[sighs]
1:03:08Um, some of these are Okay, let's just
1:03:10open up. So, founder and coach Portia
1:03:12Omix. This is like a coach, right?
1:03:16Social media rabbit holes. I'm just
1:03:18going to like open up 10 profiles.
1:03:19Three, four, five, 6, 7, 8,
1:03:259, 10.
1:03:29This looks like somebody I could sell
1:03:30to. This looks like somebody I could
1:03:32sell to. I don't know about this one.
1:03:33Park Rangers Capital preceded. No. So,
1:03:36that's like uh one out of three. That's
1:03:38a no.
1:03:40That's good.
1:03:42That's good.
1:03:45I may be running into some rate limits
1:03:46here because I am opening up a lot of
1:03:47tabs while Vain is doing searching. So,
1:03:50anyway, basically one out of five said
1:03:52no. So, we can assume that's about 80%
1:03:54which is actually a pretty good list all
1:03:55things aside. So, why don't I go back to
1:03:57United States and then why don't I just
1:03:59go like San Francisco or something?
1:04:04Okay, I'm getting rate limited down here
1:04:05bottom lefthand corner just cuz I open
1:04:06up a bunch of tabs. Be careful when you
1:04:08open up that many tabs because they can
1:04:09just ban your literally just ban your
1:04:11LinkedIn. Um, this happens when you're
1:04:14juggling multiple things like I am. But
1:04:15basically, what we have to do now is we
1:04:16just have to change the geography and we
1:04:18have to have it say uh San Francisco.
1:04:21So, I'm just going to wait until that's
1:04:22done and then once that's done I'll I'll
1:04:23come back. Okay, just accessing the air
1:04:26scale table now for my first search. And
1:04:28what do we got here? Um, I think we have
1:04:30all of Yeah, everything that we need. We
1:04:32help sellers turn their brand into Okay,
1:04:34cool. PPC PPC PPC. Next thing is we have
1:04:36to enrich some of these. So, basically,
1:04:38in order for me to do anything, I need
1:04:39the company domain. So, I'm just going
1:04:40to go over here. Just make sure
1:04:42everything is good. [sighs and gasps]
1:04:45Okay. So, I need to find a domain with
1:04:46Google. I need to select the company
1:04:48name column here. So, I'm going to
1:04:49search for the company domain using the
1:04:51company name. That makes sense. And I'm
1:04:52just going to use the existing company
1:04:54domain column. The rows are going to be
1:04:56all rows. So it's all 1,00 and it looks
1:04:59like it's
1:05:01uh 0.5 credits per company domain found.
1:05:04So I don't know how many I'm going to
1:05:05find. Honestly, I have no idea how many
1:05:06to expect. As we can see here, we're
1:05:09running a bunch of Googling. Oh wow.
1:05:10Honestly, this is like
1:05:13LinkedIn. LinkedIn. Some of these are
1:05:15like Amazon and stuff, but for the most
1:05:16part, it's finding the it's finding the
1:05:18links. Probably like 70% honestly. So,
1:05:21we only have a thousand here. So, we're
1:05:23going to have like 70% of these. We're
1:05:25going to have 700. Um, after we do email
1:05:27validation, it's going to be like 400
1:05:29probably. So, we we need to get more
1:05:30rows into this. I don't actually know
1:05:31how to get more rows into this. I have
1:05:34no idea. Um,
1:05:37but for now, let's just go PPC
1:05:41agencies. It's going to be the name of
1:05:43my table. Um, this is my like dentist
1:05:46search from before. Uh, cool. Anyway,
1:05:48that looks fine to me. Um, we're also
1:05:49getting some information we can enrich
1:05:50with later, which is cool.
1:05:52So, now we're going to go back to Excel
1:05:54address. So, let's say we have
1:05:56companies. Now, we just need to feed
1:05:57them into any mailinder. Okay, so two
1:05:59things. We just need to get more
1:06:00companies and then we need to feed them
1:06:01into any mail finder and then we're
1:06:02done.
1:06:07Okay, it's kind of hacky, but the way
1:06:09that I'm going to be dumping in more
1:06:10than a thousand is I'm just going to be
1:06:12changing the company size filter.
1:06:13That'll give me a th00and. I'm going to
1:06:14load the companies into a new table.
1:06:16This new table is going to include all
1:06:19leads that are at company sizes between
1:06:2211 to 200 as opposed to the first one
1:06:24which was mostly predominantly 1 to 10.
1:06:26So we're going to access those results.
1:06:27They're obviously going to be adding
1:06:28them in. And uh while we're adding them
1:06:29in just going to replace the name with
1:06:33PPC agencies, we'll go I think it was 11
1:06:38to 200, right?
1:06:41And this first one here
1:06:44was 1 to 10. So, now we've segmented
1:06:47this. Uh, we'll have 2,00 in here. And
1:06:49then I can run that same search just
1:06:51like I did a moment ago. Now, we can
1:06:52just do the same thing. We go company
1:06:54name column. That's this right over
1:06:56here. We're just going to keep the
1:06:57company domain in. And the rows we're
1:06:59going to select are it says 975. Let me
1:07:01just refresh this. We should have access
1:07:04to all 10,000 now cuz it took a little a
1:07:06bit for them to drip in. Go company name
1:07:09again and then company domain. Okay,
1:07:11here we go. So, all rows 1,00. Right. So
1:07:13now we're just going to run the same
1:07:14workflow again. And you're going to see
1:07:16it's going to just run and push all of
1:07:17these automatically over to um Google or
1:07:20whatever to get the domains. Now that
1:07:22we're done with this, let's start
1:07:22exporting both of these lists. So I'm
1:07:24going to export this list. And I'm just
1:07:26going to download this as a CSV. I just
1:07:28want all of my rows and I want it to be
1:07:30CSV file extension. So download. Okay,
1:07:32we have PPC agencies 1 to 10 now. And
1:07:35then [sighs]
1:07:37let's just see how the website stuff's
1:07:39looking.
1:07:48running through all of them.
1:07:51Cool. And just about done. So, I'm just
1:07:53going to go to Google Sheets and I'm
1:07:55just going to import them here. Make
1:07:56sure that we could see the data. Always
1:07:58a good idea to import this data. So,
1:08:01here's the 1 to 10 list. Uh, we'll just
1:08:03import that first. I always append. So,
1:08:06stick that in here. What do we got?
1:08:08Cool. Looks good. Just so I can see this
1:08:10a little more legibly, I'm just going to
1:08:11move this up. Cool. Got all the company
1:08:12names. This is the
1:08:16air scale 1 to10
1:08:19BC agency websites. And I'm just going
1:08:22to copy this title and I'll open up
1:08:24another one. And I'll call this one, I
1:08:26think it was 11 to 200. Then we'll go
1:08:29back to our air scale, which was here.
1:08:32Export this. Now we're going to download
1:08:34a CSV. All 10,00 records. Click
1:08:37download. Cool.
1:08:39move this in. Now, as you can see, very
1:08:41methodical process um when it's manual.
1:08:44Doesn't have to take a really long time.
1:08:47After you do it manually once though,
1:08:49just automate it. Okay. And then I'm
1:08:52going to move this back up here. Uh so,
1:08:54actually, instead of me doing this in
1:08:55two separate, I'm just going to just
1:08:56going to take all of them. So, I'm grabb
1:08:59all thousand. And then down here, I'll
1:09:01just add another thousand rows. Paste
1:09:03this in. And over here, I'm just going
1:09:05to have like a type. So this is 11 to
1:09:07200.
1:09:09Then this was 1 to 10.
1:09:13I don't know why this is happening.
1:09:17I don't like how like they're different.
1:09:19Oh. Oh, it took this as a date. That's
1:09:21really annoying. Can we just format all
1:09:22of this as like a number instead?
1:09:27[laughter]
1:09:28Okay. Well, that's not what I wanted to
1:09:29do.
1:09:32Uh, okay. Okay. Well, anyway, hopefully
1:09:33it's
1:09:35No, that's not that's going to be off.
1:09:39There you go. Go 1 to 10 company size.
1:09:43Then down here, we'll go 11 to
1:09:5011 to 200. All right, cool. So, now we
1:09:52basically have all the information we
1:09:54need to actually enrich this. Let's just
1:09:55make this big.
1:09:57um company name, company domain,
1:09:58LinkedIn URL, location at industry, and
1:10:01then description. Right? So now what I
1:10:03do is I'm going to call this my aircale
1:10:05PPC agency websites 1 to 200. And then
1:10:09I'll also call this the current date.
1:10:12Going to download this puppy as a CSV.
1:10:15Head over to any mailinder. Add new
1:10:17bulk. And then what I want is I want
1:10:18decision maker search because we're
1:10:19feeding in websites. Then just feed this
1:10:22in. It'll take the name automatically of
1:10:25the file, which is fine. Company name.
1:10:28Company domain. That's good. Anything
1:10:31else? No, that's it. Cool. So, we just
1:10:33map the company names to the company
1:10:34domains. Okay. Then you process the
1:10:36list. Now, after you've processed the
1:10:38list, you'll see it'll say in progress.
1:10:39So, I'm just going to mouse over this.
1:10:40And you'll see it's finding the vast
1:10:42overwhelming majority of the data that
1:10:43I'm feeding in. Like overwhelming. It's
1:10:45like 80% or something like that, which
1:10:46is awesome for us. So, what we can do
1:10:48now is just because I want to keep track
1:10:50of everything, can now go any
1:10:52mailfinder.
1:10:53um decision maker. Uh done. And let's
1:10:56check back back in on our vein list.
1:10:58This is just about done. Okay, there we
1:11:00go. So, we have 771 matching 869 to
1:11:03check. Don't worry too much about that.
1:11:05Going to generate the file URL here and
1:11:07then I'm going to download it.
1:11:09And then we just do the same thing that
1:11:11we did a moment ago. So, I'm going to go
1:11:12sheets new set of airscale PPC agency
1:11:15websites. Okay. I'm just going to call
1:11:17this um
1:11:19vain PPC agency. And is it just
1:11:22websites? No, it's like profiles.
1:11:25Okay,
1:11:27go back over here to vein.
1:11:32Just downloaded it. Now we'll go import
1:11:35and I'm just going to map this over.
1:11:36This one's a lot bigger. 4.7 megabytes.
1:11:38You know why? Cuz it's not just like a
1:11:40few columns. It actually takes like a
1:11:41lot of data.
1:11:43Uh and you can see it right here, right?
1:11:46Massive. Now, what's really cool is a
1:11:48lot of the emails in Vain will actually
1:11:49automatically include the address. So,
1:11:51if I go down here, I mean, we fed in 641
1:11:53and then we saw 81 of them already had
1:11:55the email, right? I mean, that's that's
1:11:56just sick. We just have 81 emails. So,
1:11:58what I always do, just to be clear, is
1:12:00um just to be safe. So, I will always
1:12:02just uh remove all the blanks. This will
1:12:05give me all of the actual emails. And
1:12:07I'm just going to copy this and I'll say
1:12:09emails included. I'm just going to paste
1:12:12this in now. So, now I just have like a
1:12:13list of records with emails. And then
1:12:15now that I'm back over here, what I can
1:12:17do is I can um
1:12:20uh sort this so all the ones with emails
1:12:23are up top. Let's just redo that one
1:12:25more time. Sort this. So all the ones
1:12:27with emails are up top. And then I'm
1:12:28just going to delete them from this
1:12:30sheet. That way when I feed them into
1:12:32any mailer, uh yeah, I'm not going to
1:12:34have to worry about the ones with
1:12:35emails. But yeah, I mean, we just get a
1:12:36ton of information like automatically,
1:12:38right? Which is pretty sick. Sometimes
1:12:39people include like their email
1:12:40addresses directly in their thing, so
1:12:43silly of them. But uh yeah, now what we
1:12:45need to do is not um decision maker
1:12:47search just person name search. Going to
1:12:50upload my list.
1:12:52Our other list was called air scale.
1:12:54This one will be called uh vain PPC
1:12:56agency profiles.
1:12:58And then what we need is first names.
1:13:00Okay. Last names. And then what we need
1:13:02is
1:13:06company uh corporate website right over
1:13:08here. So some of these won't have
1:13:10corporate websites. That's okay. Okay,
1:13:11just feed in um company name as sorry,
1:13:14company name, company domain.
1:13:16Here you go. And then um the company
1:13:19name will be this record right here.
1:13:21Cool. And this is how you're going to
1:13:22maximize the um total uh enrichment,
1:13:25right? So, as you can see, we're going
1:13:26to be somewhere around like 80% as well.
1:13:28Any finder is pretty sweet. Our previous
1:13:30list is actually done now. So, we can
1:13:32download this. Just going to head to
1:13:33preview here and then I'm going to click
1:13:34download.
1:13:36I'm going to include all of them as a
1:13:37CSV. So, now we have Aircale PPC agency
1:13:39websites. That is now done.
1:13:44And then heading back over here, we're
1:13:46already 25% of the way done. This 92%
1:13:49looks like we're going to end up with
1:13:50just a little over a thousand, which is
1:13:52great.
1:13:5499.
1:13:55Come on, little guy. You can do it. That
1:13:58is a really cool little spinning
1:14:00animation, huh? I like that.
1:14:03And we're done. We found 975 emails.
1:14:05Awesome. I'm now going to download the
1:14:07hell out of them as a CSV. same thing.
1:14:10And now we have all of the email finder
1:14:13emails from that as well. So this ended
1:14:17up uh with about a thousand. So this is
1:14:191K. Uh what was the other one? I think
1:14:21the other one was like 1.5. So we have
1:14:23more emails for this. For this one,
1:14:24obviously 1.5K. This is 1K. Um now let's
1:14:28head over to our coaches and consultants
1:14:30list. Make sure that these are all good.
1:14:31On the LinkedIn Sales Navigator side of
1:14:32things, I just added in a few geography
1:14:34filters. So, San Francisco, Bay Area.
1:14:37I'll do Austin, Texas, metropolitan
1:14:39area. I'm basically just going to try
1:14:41and get Can we just go like Texas and
1:14:43just San Francisco instead? I don't even
1:14:45want like Bay Area. Um, we're just going
1:14:47to try and just get like to 1500 to
1:14:492,000 probably.
1:14:51That's 1K. Can we do New York? Probably
1:14:53a lot of coaches and consultants in New
1:14:55York.
1:14:57Okay, that's 1.5K. Great. And we're just
1:14:59going to take the list, move that over
1:15:00to Bane, just as I did a moment ago, and
1:15:02then uh, you know, we'll be good.
1:15:06upload the person name search.
1:15:14And just to save you guys all the time,
1:15:16I have my list right over here.
1:15:21We got the company names, corporate
1:15:23website.
1:15:27Now, we're just going to run a similar
1:15:28process.
1:15:3090%.
1:15:32Man, we have way more records on this
1:15:33one. And it's operating at approximately
1:15:35the same speed. Really does make you
1:15:36wonder what the heck's going on under
1:15:38the hood, huh? Like, why is a 3K list
1:15:40take the same amount of time that a
1:15:4110,00 list takes? We're doing the same
1:15:42endpoint. I would love to be able to get
1:15:45those other 10,000 emails. I would
1:15:48diminishing returns. Um there are a few
1:15:51platforms out there now offering
1:15:52waterfall enrichment which is basically
1:15:53where like instead of just using any
1:15:55mailfinder whatever they will do API
1:15:57calls to any mailfinder and then ICPS
1:15:59and then a bunch of other platforms just
1:16:00like one after the other after the
1:16:01other. Um in reality this does squeeze a
1:16:04little bit more validator list but I
1:16:05just find it really complex which is why
1:16:06I just I just stick to one group and
1:16:08then boom. Does make your leads a little
1:16:09more expensive though so obviously your
1:16:11mileage varies and pick whatever the
1:16:12heck makes sense for you. And there we
1:16:14go. So I'm now going to download the
1:16:152370.
1:16:18Download all. Let's head back over here
1:16:20and just write out the second last
1:16:21thing. We actually ended up with over um
1:16:24I think we know 2.3K. So, a little bit
1:16:26more, but like you can't get the same
1:16:28number of leads that you want every
1:16:29time, right? And that leaves us with the
1:16:31final one, which is our school custom
1:16:33scraper. I've left this to the end just
1:16:35because uh I want to be mindful of
1:16:36everybody's time and you know, if you're
1:16:37not really being into development,
1:16:38that's okay. You could skip over this.
1:16:39But essentially, what I need to do is I
1:16:41need to make a system that queries
1:16:43school in a variety of different ways.
1:16:45uh returns the category pages, then the
1:16:48individual school pages, and then the
1:16:50profile pages, and then scrapes them.
1:16:52So, that sounds pretty complex. It's not
1:16:54super complex. Um I'm just going to see
1:16:56what platform I'm going to build it with
1:16:57first. So, I'm just going to head over
1:16:59to Naden, which is a simple no code
1:17:01platform. Allows me to drag and drop and
1:17:03do some scraping. And the first thing
1:17:04I'm always going to do is I'm just
1:17:06always going to go over to um NAD for
1:17:10cost reasons. Thank you, Col. uh he just
1:17:12paid for something on school which is
1:17:13why you see it the way you see it and
1:17:15I'm going to do an HTTP request and the
1:17:17reason why this got blocked is probably
1:17:20because CloudFront or Cloudflare
1:17:22whatever the services behind school
1:17:24automatically blocks all NAN um IP
1:17:27address ranges. This tends to happen
1:17:30unfortunately because a lot of people
1:17:31are using this. So what I'm going to do
1:17:33is I'm just going to try my Hail Mary.
1:17:35I'm going to going to run here. I'm
1:17:37going to see if I can grab the specific
1:17:40request and copy this as curl. Go back
1:17:42here. Import this as curl. I'm just
1:17:45going to see if maybe I can bypass this
1:17:46with some sort of user agent. Okay. And
1:17:48it looks like I did. I did actually
1:17:50bypass this with some user agent.
1:17:51Fantastic. So, what that means is when I
1:17:53send the request, as long as I have all
1:17:55of these parameters like this, um, I can
1:17:58access the page. That said, I may run
1:18:01into some, um, rate limits. I don't
1:18:03know. I basically got all the data on
1:18:05this page. Um, you can't really tell,
1:18:06but this calligraphy school stuff, this
1:18:07is actually buried somewhere in this
1:18:09page. Looks like a lot of this data is
1:18:11carried forward nicely in this big JSON
1:18:13thing. I don't actually know if I could
1:18:14parse that out because it has a bunch of
1:18:15these weird backslashes. I'm not really
1:18:17sure. So, let me just see if I could
1:18:19create some sort of JSON data to JSON
1:18:23string. Would this work? I don't really
1:18:24know. Let's execute this step and find
1:18:25out. No, we just have all those weird
1:18:28backslashes. Looks like the HTML stops
1:18:30right here. So I'm going to try and
1:18:33separate this at props and then I'll try
1:18:36rebuilding this. Why don't I go split
1:18:38JSON? This is going to be a string data
1:18:39type. We'll execute it. We can now just
1:18:41concatenate this dot concat. There you
1:18:44go. Okay. So now I should be rebuilding
1:18:46this. Execute this. I'm just going to
1:18:48carry that forward here. So that way I'm
1:18:49going to have a very clear split JSON.
1:18:51So then I'm going to go parsed JSON.
1:18:54So I can go back here. What I want to do
1:18:57really this and then I want to do that.
1:19:01Cool, cool, cool. So, let's just go down
1:19:03here. Now that we parsed the JSON, we
1:19:05should get a big list of objects, right?
1:19:07Yeah. Hell yeah. Okay, cool. All right.
1:19:09So, now that we have this uh what do we
1:19:10need to do? We need to get what looks
1:19:12like groups, which is pretty
1:19:14straightforward to do. So, just so I
1:19:16don't have to send a billion of these
1:19:17requests all the time, let's just say
1:19:20split um page request. We'll say parse
1:19:25JSON. Now that I have a big list of
1:19:28groups, um, I just need to get all of
1:19:31these groups very quickly. So, I could
1:19:33do this by going split out. I'm just
1:19:36going to go back here and move my
1:19:38various groups in.
1:19:42Output of this is going to be 30 items.
1:19:44Everything is going to be nicely
1:19:45arranged. And we're also going to get
1:19:47hopefully the link, right?
1:19:50I think we got the link.
1:19:53We see masterclass academy. Uh, okay.
1:19:56So,
1:19:58can I just go
1:19:59school.com/masterclassademy?
1:20:02Okay, that looks good. So, that worked.
1:20:04Can't we just like now do an HTTP
1:20:05request, feed this puppy in,
1:20:10and then parse this out? First of all,
1:20:12let's not ping school discovery. Let's
1:20:15ping the first category, which is
1:20:17hobbies, and just verify there's no
1:20:19issue with what we've done here. Okay,
1:20:21now we can pin that. Then we can execute
1:20:23this with the new data. We should now
1:20:25get the string nicely split. Cool. We
1:20:27should now be able to execute this with
1:20:28that new data. Should now get all of our
1:20:30page props. Cool. [sighs and gasps]
1:20:33Let's pin all these. Let's run this. I
1:20:36just like running them one at a time.
1:20:38It's just much easier for me. Uh oh, you
1:20:40know what?
1:20:50What about discovery page two?
1:20:57All right. Well, I think that's actually
1:20:58good. So, maybe we're just going to
1:20:59scrape this a little bit differently.
1:21:02Once I have this, I can split the page
1:21:04request, split it out, and I should get
1:21:0530, right? Okay. Cool. Now that I have
1:21:0730, what I can do is as the URL, I could
1:21:10take the group name.
1:21:14Then what I could do is I can make a
1:21:16formula where I go um httpschool.com
1:21:22slash this is going to be the group name
1:21:24slashabout.
1:21:26Okay, let's execute this. Oh, it's going
1:21:29to run 30 times, isn't it? Okay, well
1:21:31that's actually fine. We just got all
1:21:3230, which is fantastic.
1:21:34We're going to do the same thing. I
1:21:36think what I want to do is let's just
1:21:39see what is the what is the first set
1:21:40for J. Cool.
1:21:48Jacklin
1:21:52at Jacqueline.
1:21:58We get the information again. See if we
1:22:01get them right where prop splits. Cool.
1:22:02It does. So, we should actually just be
1:22:04able to to like loop the same data. Um,
1:22:07just this doesn't happen again. I'll go
1:22:08limit.
1:22:10We'll just do one here. I'll also limit
1:22:16we'll just do one split the page request
1:22:19and just do a bunch more splitting out
1:22:22this page request file should be the
1:22:24same
1:22:26this
1:22:27uh this item should also be the same.
1:22:31So what we can do now, I believe
1:22:34we could pin all of these outputs,
1:22:38execute the workflow from there with
1:22:39just one item.
1:22:41Grab the limit. That's fine. Split the
1:22:43page request. Okay, we got JSON. Got the
1:22:45JSON. Cool. Now we've sorted all this
1:22:47out. Now we have a bunch of items. Okay.
1:22:49And what I have here is the school
1:22:50scraper. I don't actually know if this
1:22:52is going to work as well as I think it
1:22:53will. We'll give it a try. We start by
1:22:55returning a list of 34 numbers. We
1:22:57didn't do a lot of HTTP requests a short
1:22:58period of time. split the page, parse
1:23:02some JSON, split it out. We do more HTTP
1:23:04requests, so 1,000 full uh communities.
1:23:07That's a lot of HTTP requests. Would not
1:23:09be surprised if some of those did not
1:23:10work out.
1:23:12We'll see. Who knows? Okay, let's try a
1:23:15different strategy here. Why don't we go
1:23:17loop over items? [sighs and gasps]
1:23:20Replace this replace the done loop with
1:23:23the loop loop. Once that's done, we'll
1:23:26loop back and then that'll be done.
1:23:28Done. Right. That looks good to me. Why
1:23:30don't we try that here? Uh, the loop is
1:23:33going to be, I don't know, 10 items
1:23:35instead of
1:23:37a thousand. And I'm just going to tidy
1:23:39this up here.
1:23:43When I run this, this will run. This
1:23:46will run. This will run. This will pass
1:23:48into a limit with 100 items, which is
1:23:50fine. We're then going to loop, and
1:23:51we're going to pass the 10. So,
1:23:55this
1:23:59should be okay, I hope. Okay, we're now
1:24:01adding them 10 at a time, which allows
1:24:04the data to go.
1:24:07That's nice.
1:24:10Probably just should have started with
1:24:12this if you catch my drift. Not that big
1:24:14of a deal, though.
1:24:16All right. Um, how's that website column
1:24:18doing? It's here, right?
1:24:22There was no hiding from the data. So
1:24:26243 in uh 500. It's less than 50%.
1:24:30That's unfortunate.
1:24:32That is the good stuff.
1:24:36So it worked off the limit of 100,
1:24:42I guess. Just uh let me clean up some
1:24:44tabs here. Going back to the database.
1:24:46Yeah, that's that's good.
1:24:49I should now just be able to do all of
1:24:51them. So, I'm just going to do the last
1:24:54500 items.
1:24:57Wait, last 500 items. I just said last
1:25:00100 items. So, we should be able to do
1:25:01400. Eh, whatever. I'm just going to do
1:25:03last 500. Um, and then instead of a
1:25:05batch size of 10, why don't we just do a
1:25:07batch size of like 30 or something.
1:25:11I think 30 would work. I mean, hope
1:25:12hopefully it would. We'll see. But yeah,
1:25:15clearly um they're not actually actively
1:25:18throttling us, which is nice. A lot of
1:25:20the time you have to do
1:25:22You got to do different things to watch
1:25:23for the throttles and like you just
1:25:24change the way you construct your HTTP
1:25:27requests and your scraping.
1:25:32So I just need to make sure to
1:25:33dduplicate. Okay. And 500th item
1:25:36processed on the list. Now I'm just
1:25:37going to dduplicate this one more time.
1:25:39Uh I'm going to do so with headers and
1:25:41with column ID.
1:25:44Ended up with 923 unique rows. So there
1:25:46was obviously a tiny bit of drop off
1:25:48here. Not the end of the world on the
1:25:49drop off, but yeah, we'll just go um
1:25:52school just uh let me just see how about
1:25:54that email column because remember
1:25:55there's like an email column or
1:25:56something. Do we get any emails at all?
1:25:58No. Must be just be one of those columns
1:26:00that like devs put in and they don't
1:26:01really
1:26:03um use right now. But uh okay, why don't
1:26:06we just filter first
1:26:08discovery with websites.
1:26:12Okay. And then we'll duplicate this. And
1:26:13like you know, we should try and keep as
1:26:15many of these as possible.
1:26:17discovery without websites. And then if
1:26:20I create future scrapers, then I'll just
1:26:21call it whatever the specific type of
1:26:22scraper is. So with websites, it's
1:26:25pretty easy. I just got to go back here
1:26:27and then I got to make a little filter.
1:26:29So I'm just going to do my little Google
1:26:30Sheets operators and then websites. I'll
1:26:32just sort. So now I only have websites
1:26:37at the top. The rest of these records I
1:26:38will delete. This other one I will do
1:26:41the exact opposite. I will filter by
1:26:44website, but I will sort Z to Oh, I
1:26:46guess it's still going to get all the
1:26:47websites. Who would have thought, huh?
1:26:50Anyway, then
1:26:53uh
1:26:58delete. And then I I should just now be
1:27:00able to delete these rows, right?
1:27:03So now what I have is I have a list of
1:27:06without websites. So obviously the ones
1:27:08with the websites are the ones that I'm
1:27:09going to enrich, but I just wanted to
1:27:10have all that. In addition, I have first
1:27:12names and last names. These look pretty
1:27:13good. I have bios of the um school
1:27:16communities, which are cool, and the
1:27:17communities themselves. I wish I had
1:27:18their revenues. That'd be really good,
1:27:20but it's not that big of a deal. Um, and
1:27:22now that I have all this information, I
1:27:23can just um download this.
1:27:26And then I'm going to go over here to
1:27:29this, go newbulk, and then I should be
1:27:32able to do person name because I
1:27:34actually have, you know, company names,
1:27:36right? Uh, this is vein results. Whoa.
1:27:40Sorry, wrong one. There you go.
1:27:42Cool. So now this should be school
1:27:44details scraper school discovery with
1:27:48websites. Um what are some other ways
1:27:50that I could get like other information?
1:27:52I could for instance like search up in
1:27:54like uh the first name last name and
1:27:57then like personal website and I could
1:27:58probably get like another 30% of these
1:28:00personal websites. could probably do.
1:28:04Oh boy. Um,
1:28:06you know,
1:28:08a variety of perplexity searches with
1:28:10like the community and like other
1:28:12things. I could probably get some more,
1:28:13but I'm okay with this. So, I'm just
1:28:14going to go first name, last name, then
1:28:17domains.
1:28:20And just cuz these are my school
1:28:21brothers and sisters, I will hide as
1:28:24many of these as humanly possible. Look
1:28:26like we're going to get about 50% of
1:28:28these as I was expecting. Maybe 40% cuz
1:28:30not all these are are actual valid. Uh
1:28:33yeah, they're not actual valid. That
1:28:34makes sense.
1:28:39While I'm at it, maybe I can make
1:28:41another workflow that actually goes and
1:28:42enriches the rest of these. So, why
1:28:44don't we go school discovery scraper?
1:28:46Okay. Right over here, we'll make
1:28:49another one
1:28:52called school website
1:28:55enrichment.
1:28:57a simple Google sheet to OpenAI to
1:29:02update row flow that takes as input
1:29:05first name, last name,
1:29:07community name, and a bunch of other
1:29:09information about a person, feeds it
1:29:11into OpenAI's GPT5 with web search
1:29:14enabled, and then sends a prompt that
1:29:17asks to return only the most likely
1:29:21website URL of the prospect. We then
1:29:24grab that and then update the website
1:29:26column in the Google sheet.
1:29:31Going to have um naden like
1:29:32diagrammatically create a workflow for
1:29:34me while this is running. Looks like we
1:29:36found 159 emails. 159. That's way too
1:29:38few for me to do the thing. So I am
1:29:40going to have to do some enrichment
1:29:41unfortunately. And while I'm at it, I'm
1:29:42just going to find another way to
1:29:43scrape. See if I can get some more
1:29:44information. This is the discovery
1:29:45scraper. Okay. So now we have a category
1:29:49scraper right over here. This is um kind
1:29:51of like an advanced version of what I
1:29:53just built earlier. And um in it we do
1:29:55HTTP request to the school back end
1:29:57which is pretty nice.
1:29:59Once we're done [sighs] with that um
1:30:03[clears throat] and these are going to
1:30:04take a while because we are we are
1:30:05pagionating 34 times. Okay. And as we
1:30:08see we're now dumping in all the records
1:30:10which are nice. Just going to resize
1:30:12this. So this is this is a much better
1:30:15version of that initial scraper I made.
1:30:16This one has uh it's got legs. Let's put
1:30:19it that way. This iterates over all of
1:30:21the pages inside of the um various
1:30:24school categories here. So this is the
1:30:25hobbies one. Goes through grabs 1,000
1:30:27records. Then it goes to music, grabs
1:30:301,000 or however many records there are
1:30:32there and so on and so on and so forth.
1:30:33And then it dumps um into the right hand
1:30:35side here with the uh sort of like the
1:30:38the category itself. And it does so 50
1:30:40records at a time just to avoid any
1:30:42specific API issues. So pretty cool. I'm
1:30:44just going to let this thing run for a
1:30:45few minutes and fill us all the way up.
1:30:47Now, I should note that the scraper
1:30:49technically is going to get something
1:30:50like 8,000 records. Um, just for the
1:30:52purposes of like our quick test, I'm not
1:30:54actually going to do all 8,000. I just
1:30:56want to get a bunch of leads in, then I
1:30:57want to validate the leads as quickly as
1:30:59possible. So, I'm just going to feed in,
1:31:01you know, a group uh of leads, enough so
1:31:03that I can hit maybe a thousand or so,
1:31:05and then I'm just going to add them to
1:31:06my campaign. Okay. So, I'm going to take
1:31:07my list. It has over a thousand records
1:31:09in it, and I'm just going to feed this
1:31:12in. We're going to call this uh first
1:31:14names, last names, then we also want a
1:31:16websites, right? So, feed that in. We'll
1:31:18call this school category scraper
1:31:20instead. And I'm just going to run it
1:31:22just like last time. Okay. And that's
1:31:24just about done. I'm just going to go
1:31:25grab some lunch. And then we should be
1:31:27able to check off the rest of this.
1:31:29Cool. School custom scraper all good to
1:31:30go. I ended up with just over 1,000
1:31:33leads, about,00. So, with those 100 uh
1:31:37uh 100 extra leads, who knows? Maybe we
1:31:39can make some magic happen. Yeah, we now
1:31:40have our four uh audience sources done,
1:31:42which is fantastic. Which means we can
1:31:44move on to the next step, which is
1:31:46logically now that we have our niches,
1:31:49our offers, and we've scraped the leads,
1:31:51let's make this green, cuz that's fun.
1:31:52Why don't we go and do some copy? So,
1:31:54copywriting, how exactly do you write
1:31:56copy as effectively as possible? Well,
1:31:58I'm going to share with you guys a
1:31:59simple road map in this video. But
1:32:01before we get to that, what I'm going to
1:32:02do is I'm going to show you a much
1:32:04faster and easier way of getting up and
1:32:05running, which is to literally just use
1:32:07copy that works really well on other
1:32:09people and then just massage it into
1:32:11your own campaign. And uh you may call
1:32:14this kind of cheap. You may call this
1:32:15kind of uh annoying, but I mean like
1:32:18there's a bunch of copy out there that
1:32:19everybody else has already spent a bunch
1:32:20of time and energy validating. So, as
1:32:23somebody that just wants to get up and
1:32:24running as quickly as humanly possible
1:32:25and then make as much money as humanly
1:32:27possible with a particular offer or a
1:32:29particular set of offers for a
1:32:30particular set of niches, um why not
1:32:32just use that copy? Now, I'm not saying
1:32:34copy the copy entirely. What I am saying
1:32:36though is just take the structure of the
1:32:38copy that works really well and then
1:32:39just start with that. And that's much
1:32:40much much easier than anything else. So,
1:32:42in this video, I'm just going to show
1:32:43you a bunch of copy that I have actually
1:32:45just straight up sniped from my mailbox.
1:32:48Um copy that I think would work pretty
1:32:50well. Copy that. I don't know how it
1:32:52would perform for my niche offer lead
1:32:54scraping combinations, but but I have a
1:32:56strong feeling um that they would. Okay.
1:32:59And then I'm also going to give you guys
1:33:00a little walkthrough of like the various
1:33:02steps that you need in copy in order to
1:33:04make it work well. At least from my
1:33:05experience. I also want you guys to know
1:33:07that like anytime you're sending some
1:33:08sort of outbound to somebody's email
1:33:10address,
1:33:11like you got to know the rules first,
1:33:13but then once you know the rules, you
1:33:14can break them. And um a lot of the copy
1:33:16that I'm going to show you guys is going
1:33:17to involve breaking the rules. Okay. So
1:33:19typically um what do we do? Well, we
1:33:22have some form of personalization.
1:33:25That sort that form of personalization
1:33:27can either be with AI or it can just be
1:33:29written really well. So much so that it
1:33:30seems like it was written personally by
1:33:32you. Then you need to sort of like
1:33:34identify who you are and what you're
1:33:35doing. After that, you need to discuss
1:33:38your offer and somewhere here you also
1:33:41need to have some form of social proof.
1:33:44So I consider these four basically
1:33:46non-negotiables in any campaign. And
1:33:48you'll find that even like the shortest,
1:33:50smallest, and tightest campaigns out
1:33:51there will all have like the ones that
1:33:54win, they'll all have some measure of
1:33:56these four kind of sprinkled in. Um, any
1:33:59what I've done is I've gone through my
1:34:01mailbox and a bunch of others and I've
1:34:02just found tons of copy. So, what I'm
1:34:05going to do is I'm just going to paste
1:34:07all of this copy right over here. I'm
1:34:09going to run through them all with you
1:34:10guys. And as mentioned, you know, this
1:34:12isn't like the best copy in the whole
1:34:13wide world, but I'm not going to lie,
1:34:15some of this copy is pretty dang good.
1:34:16And I wouldn't be surprised if uh you
1:34:18know it performs significantly better
1:34:19than anything I could write at least to
1:34:20start. Okay. All right. So, let's take a
1:34:23look at the first one. XYZ for you first
1:34:26name. That's going to be the subject
1:34:27line. So, it starts off with a yo-yo
1:34:29first name. Now, you're probably like,
1:34:30"What the hell? You don't talk like that
1:34:31to business owners?" Well, the thing
1:34:33about cold email copy is that so many
1:34:35other people are now talking
1:34:36extraordinarily formally that if you
1:34:38stand out by making something really
1:34:40informal like this, it seems like you
1:34:42wrote it just for them. It seems human
1:34:43written essentially. And so you get to
1:34:45leverage this tactic to significantly
1:34:47improve um both how the emails are
1:34:49perceived and also the fact that like
1:34:50you wrote them yourself. People will
1:34:53forgive you significantly more for
1:34:55making grammatical mistakes or whatever
1:34:57versus uh their propensity to forgive
1:34:59you if you're like a robot or if you're
1:35:00just sending them some shitty template.
1:35:02So this is a good example of um an email
1:35:04that seems personalized that actually
1:35:06isn't. XYZ for your first name. Yoyo
1:35:09first name. Not going to lie, short
1:35:10form. Your content had me hooked. Binge
1:35:12you for 40 minutes yesterday. Lol. Your
1:35:14video on paraphrase subject was an
1:35:16exceptionally well executed educational
1:35:17piece of content claps to that. Anyway,
1:35:19your work plus digital product looks
1:35:21awesome. I know this is a bold ass, but
1:35:22I'm 110% confident I can help you add an
1:35:24extra 20 to 30k rev per month with a
1:35:26simple automation description. To make a
1:35:28long story short, I've worked with
1:35:29social proof and specialize in solving
1:35:31need. I'm pretty sure you're spending an
1:35:32inordinate amount of time dealing with
1:35:33thing right now and I'd basically fix
1:35:35this completely. Plus, I worked mostly
1:35:36on performance so it' be a win-win.
1:35:38You're down for a 30inut talk this week?
1:35:40If yes, but you want more info, just let
1:35:42me know and I can record a video or send
1:35:43you a voice note with more on the strat.
1:35:45Thanks, Nick. This is how I would talk
1:35:47to somebody. Uh, probably not myself,
1:35:49but certainly a lot of people are out
1:35:50there talking to each other like that.
1:35:52So, that's the only thing that matters.
1:35:54And then the reason why this works super
1:35:55well is because I mean, you know,
1:35:57somebody that does record a fair amount
1:35:59of content and does get a fair amount of
1:36:00outreach. Um, so long as you keep this
1:36:03vague, so your video on paraphrase
1:36:05subject vague.
1:36:07um you know the person but vague but
1:36:09like specific enough that they're not
1:36:11going to think it's total of
1:36:12The person on the other end of the line
1:36:13is just going to assume that you've
1:36:14actually read their content because they
1:36:15get a lot of these if they have like any
1:36:17sort of renown. So what does this mean?
1:36:19This means if you're like a coach or a
1:36:20consultant aka that audience that I'm
1:36:21looking for and you know you're a
1:36:23spirituality coach and you get a message
1:36:25being like your video on finding
1:36:26yourself is an exceptionally well educ
1:36:28executed educational piece of content
1:36:30claps to that. You're going to read
1:36:31that, you're like, "Wow, this person
1:36:32actually read my stuff. That's pretty
1:36:33cool." Or, "Wow, this person actually
1:36:34washed my stuff. Sick." You know,
1:36:36digital product. I'm obviously going to
1:36:37slap school in here. Um, and you know,
1:36:39I'm going to massage it a little bit.
1:36:40But when when you send stuff out like
1:36:42this, you identify yourself really
1:36:44briefly. I've worked with social proof.
1:36:45You have the social proof. You sort of
1:36:47give your offer. Um, because you also
1:36:50mention I work mostly on performance.
1:36:52And then, uh, you know, you also have
1:36:53the personalization. So, basically, what
1:36:54I'm trying to say is you checked all
1:36:55four of those boxes. Okay? But I want
1:36:58you to I want you to look once you know
1:37:01the rules and once you insert all of the
1:37:02things into a piece of copy like look at
1:37:04the variance of this. Hey Nick, if I
1:37:06could help you uh connect to people
1:37:08looking for your automation services in
1:37:10exchange for commission on closed
1:37:11revenue traditional program would you
1:37:12explore that often? I don't even know
1:37:13who this guy is but this is like the
1:37:14dude that sent me an email or at least
1:37:16it was the name of the mailbox. This is
1:37:18something that breaks the rules but it
1:37:19still works pretty well. If I could
1:37:21connect help you connect to people
1:37:22looking for a specific service in
1:37:24exchange for commission on closed
1:37:25revenue through some sort of traditional
1:37:27referral group. would you explore that
1:37:28option? It's short. Um, you know,
1:37:30invites a lot of curiosity. With the
1:37:31right subject line, I would do
1:37:32reasonably well. Uh, we're going to
1:37:34we're going to use all these, by the
1:37:35way. So, you'll be able to hold me to my
1:37:36my beliefs um throughout the course of
1:37:39the rest of the video. Next one over
1:37:41here. Hey, uh, first name big fan. I
1:37:43made a high converting ad for product
1:37:44name as part of internal demo for my
1:37:45team the other day. We do performance
1:37:46marketing. Do you want to see it? For
1:37:48deliverability, I don't send these up
1:37:49front, but just for planning, I can link
1:37:50you. It's on Loom. TLDDR. I've worked
1:37:51with big name here, big name there, and
1:37:53driven over big amount of money here. If
1:37:54you like the ad, I can walk it through.
1:37:55We can drive more people to your school
1:37:56community. no strings or anything. Hey,
1:37:58first name. You think about selling in
1:37:59the next 6 to 12 months. I've watched a
1:38:00couple of your vids and connected to a
1:38:01buyer network that's constantly looking
1:38:02for deals in niche. This is interesting.
1:38:04Um, but a common need in cold email is
1:38:07uh, you know, you're like company that
1:38:08is looking to acquire other companies.
1:38:09You're doing some sort of private equity
1:38:10rollup or something like that. So, I
1:38:12just wanted to include this as an
1:38:13example in today's video. So, you guys
1:38:15could see how you would reach out to
1:38:16somebody like that. What you do is you
1:38:19tease the hell out of them. I mean, in
1:38:20the subject line, they're going to see
1:38:21you think about selling in the next 6 to
1:38:2212 months and whatever the heck you're
1:38:23doing, you're going to be like, whoa,
1:38:24okay, somebody wants to buy my
1:38:25Well, I might as well see how much money
1:38:27they're willing to buy and then once
1:38:29I've watched a couple of your vids,
1:38:30assuming they're a content creator, uh,
1:38:31no strings, let me know. I can give you
1:38:33an allcash refinance offer in the next
1:38:34week or so. Also happy to call your
1:38:35number if that's easier. This is the
1:38:36easiest thing ever. Of course, you're at
1:38:37least going to say yes. And this is
1:38:39actually a real email that I got from
1:38:40this smart guy, Mark Nicholson, who was
1:38:41just crushing it. So, you can see he's
1:38:43head of sales over at this, you know,
1:38:44firm, you know, it's in New York, so I'm
1:38:46just naturally going to assume it's big.
1:38:48Even then gave me a little PS. He pulled
1:38:50from my LinkedIn. He doesn't know that I
1:38:52know. He doesn't know that I know. and
1:38:54I'm showing potentially thousands of
1:38:56people, but he pulled from my LinkedIn
1:38:57uh which says that it's in San Francisco
1:38:59and I specifically do that because the
1:39:01best emails are always sent to people in
1:39:02San Francisco and says, "Hey, saw you
1:39:04were in San Francisco. Did you try this
1:39:06really cool restaurant?" And I was like,
1:39:07"What a smart cookie." So, yeah,
1:39:09assuming it's a big enough offer. Um,
1:39:11this is pretty cool, too. Okay, so just
1:39:13working my way down the stack. I mean,
1:39:14I'm not going to read all of them, but
1:39:15we are going to use a bunch of these.
1:39:16Um, hopefully you could tell we have
1:39:18most of the same elements. we have some
1:39:19form of identification whether it's
1:39:21direct identification or it's in like
1:39:22the subject line like this. Um you know
1:39:25if it's like a company name we will
1:39:26literally mention the company name. A
1:39:28lot of them seem extraordinarily like
1:39:30personal direct. It's like man I've been
1:39:33following this person for so long. I
1:39:34just really want to reach out to them
1:39:35and see if they you know if I could help
1:39:37them. Um that's the vibe that just tends
1:39:39to work well in cold email. Okay. It's
1:39:40not the whole like 45% of buyers in your
1:39:43area talk about the need for this. They
1:39:45don't like that. That's not what works
1:39:46well. What works really well is you
1:39:48essentially writing the entire email in
1:39:51such a way that it seems like you just
1:39:52sat down and fervently tried to put it
1:39:54out, you know, right right at like
1:39:56literally the time of of sending. Not
1:39:58not like you prepared it or anything
1:40:00like that. Okay. So, with that said, um
1:40:02let's move over to Instantly, which is
1:40:04going to be the cold email platform I'm
1:40:06going to be doing the sending on. What I
1:40:08have set up here is I have something
1:40:09like a 100 mailboxes, which is a pretty
1:40:11ridiculous sort of volume to be honest.
1:40:13Most of these are pre-warmed, which just
1:40:14means I bought these and then I
1:40:15immediately could start sending the same
1:40:17day. Although some of these are
1:40:18disconnected. Uh if you run a business,
1:40:20don't be surprised if you get an email
1:40:21from me sometime in the next couple of
1:40:23days cuz I'm sending quite a large
1:40:24volume and I'm testing a lot of things
1:40:26to see which works. Eventually, you get
1:40:28down to the ends and then I believe you
1:40:30get into like my actual nick at nickat
1:40:32nick at nickat. But you know, just note
1:40:33that these are all mailboxes that I
1:40:35could use and the main benefit to me
1:40:36using them is I just get to use them
1:40:38like immediately um for campaigns. So, I
1:40:40don't know exactly how many I'm going to
1:40:41do per campaign. I'm going to try and
1:40:43get most of my emails out like in the
1:40:44next like 48 hours or so cuz I don't
1:40:46want to have to wait too long to do a
1:40:47follow-up video. But, uh, yeah, I'm just
1:40:49going to sign a bunch of these and then
1:40:50if it's the first time that you're using
1:40:51Instantly, that's how the mailboxes
1:40:53work. Um, but then you also need to like
1:40:55create campaigns. And the way that I
1:40:56always do things is I'm going to have
1:40:58eight variants. Uh, sorry, 16 variants,
1:41:00right? Like we talked about, I have two
1:41:02niches. [sighs] So this is um PPC and
1:41:07then we also have coaching. From those
1:41:10two v uh niches, I'm going to have two
1:41:12offers,
1:41:13right?
1:41:16This is going to be offer one, then
1:41:19offer two. Each of these offers are then
1:41:22going to have two lead scraping
1:41:23mechanisms. If you guys remember,
1:41:30uh same thing over here. And then
1:41:31finally, each of these are going to have
1:41:32two variants. So, it's going to be like
1:41:34variant one, variant two. So, in order
1:41:36for you to do the structure, what you
1:41:38have to do, and it's kind of annoying,
1:41:39but it is it is what it is. You have to
1:41:40make um I believe eight campaigns
1:41:42because you need different audiences for
1:41:45a different offer for a different PPC.
1:41:47So, one here, one here, one here, one
1:41:49here, one here, one here, and then one
1:41:50here, one here. So, it's going to be
1:41:51eight total. And each of these is going
1:41:52to have um two variants on the initial
1:41:55send. That makes no sense to you, don't
1:41:56worry about it. We're going to build it
1:41:58all out live. Anyway, to start, I'm just
1:42:00going to press this eight times.
1:42:03>> [snorts]
1:42:04>> I always just do this really quickly to
1:42:05instantiate a bunch of campaigns. And
1:42:07then naming conventions vary, but I just
1:42:09like to name it with the audience. So,
1:42:11this is going to be PPC. Um, so it's the
1:42:13first the first thing in that list. Um,
1:42:15the offers. So, I just got to make sure
1:42:16I remember what these offers are cuz I
1:42:19wouldn't I wouldn't ate myself lunch.
1:42:21Let's do um
1:42:24let's do this one.
1:42:27Let's do this one.
1:42:32Let's do this one. I'm I'm grouping
1:42:33these together because these are this is
1:42:35a quantifiable outcome based offer
1:42:38and then
1:42:42let's do this stuff. Then let's do this
1:42:44stuff as well. Okay. So, what are we
1:42:46going to get? We're going to get um
1:42:50brand sniping
1:42:52outcomebased
1:42:54welcome sequence outcomebased. So,
1:42:56that's how I'm going to pitch this. This
1:42:58is going to be PPC
1:43:01um brand sniping. [snorts]
1:43:05This is going to be PPC outcome.
1:43:09This is going to be um
1:43:13PPC brand sniping.
1:43:16This is going to be PPC outcome. I'm
1:43:18doing different here because this this
1:43:19is going to be my first lead genen
1:43:20campaign. Uh first lead scraping, second
1:43:23um second lead scraping here. Then we're
1:43:25going to do coaches.
1:43:27welcome
1:43:29email
1:43:30coaches outcome
1:43:33coaches welcome email coaches outcome
1:43:37then finally we're going to have the
1:43:38specific lead scraping mechanism so if
1:43:40you guys remember I did air scale then I
1:43:43did
1:43:46vein
1:43:49then here I did air scale
1:43:52actually no sorry I did vein for these
1:43:57And then finally, I did um school
1:43:59scraper for these last ones.
1:44:03Okay, great. So now I'm going to click
1:44:05continue eight times. And we're just
1:44:06very quickly going to spin up all of
1:44:08these. 1 2 3 4 5 6 7 8. Okay, that's
1:44:13sweet. Um once I'm done with this, the
1:44:15first thing it's going to ask us to do
1:44:16is to add some leads. So you could go
1:44:17through and you could add all your leads
1:44:18right now. I'm just going to add my
1:44:19leads after just cuz that's
1:44:20administrative and I don't have to show
1:44:21you guys it. Instead, I'm going to go
1:44:22over to sequences and I'm just going to
1:44:24alt tab and add a bunch of these
1:44:26sequences.
1:44:27And then PPC is going to have a
1:44:29different sort of copy than um coaches
1:44:32obviously cuz you know I can't really
1:44:34use like that exact same
1:44:36offer because a lot of the stuff is like
1:44:37content based, right? But I am know I
1:44:39know for sure I'm going to send um this
1:44:41offer or some variant of this offer to
1:44:44all of my coaches. So I'm just going to
1:44:46paste this in. And when I'm pasting it
1:44:47in, I'm doing um let's just delete
1:44:52this.
1:44:54When I'm pasting it in, what I'm doing
1:44:55is I'm holding command shiftV. This
1:44:58allows me to paste in um the email
1:45:01without any formatting, which is really
1:45:02important. Then this first one here, I
1:45:04don't really know what I'm going to do
1:45:05it. I'm going to do I mean like
1:45:07obviously I'm going to have to adjust
1:45:09this, but I'll say um school system for
1:45:14you. And then I'm probably gonna do
1:45:15first name. That sounds pretty cool. Um,
1:45:18I'm not going to be able to do that for
1:45:19Vain. Sorry. I'll be able to do that for
1:45:21school. So, we'll go school system for
1:45:23you. School system for you. And then
1:45:25back here, maybe I'll just say system
1:45:28for you, Nick. I'm going to go lowercase
1:45:31here because I'm just like vibing with
1:45:33the lowercase stuff. Cool. That looks
1:45:36reasonable to me. Is school system for
1:45:37you the best way of putting it? Um, no,
1:45:39not necessarily. But, uh, you know, you
1:45:42could also experiment with literally
1:45:43just like first name, by the way. But
1:45:44I'm going to iterate on all these
1:45:45variables later. Okay, so that's
1:45:47literally just like variant one. And I'm
1:45:48going to go in here and I'm going to
1:45:49make some changes, of course. But uh
1:45:50next up, I'm going to do the same thing
1:45:52for the first um four campaigns, which
1:45:56are all going to be PPC basis, uh on a
1:46:00PPC basis.
1:46:02So, I really like this short one.
1:46:04Doesn't seem super amazing, but keep in
1:46:07mind that we're going to be testing a
1:46:08lot.
1:46:10I am just going to add my own name here.
1:46:13I'm just going to add some new lines,
1:46:15which I suppose I could have done
1:46:16before.
1:46:18Okay, that looks pretty reasonable. It's
1:46:21not going to be automation services.
1:46:22It's going to be ads. Um, that's fine.
1:46:26[snorts]
1:46:28I really like this. I really like this.
1:46:34So, now I'm going to go add variant. Add
1:46:36variant. Add variant. Add variant.
1:46:38[sighs and gasps] Now, I'm going to say,
1:46:39"Hey, first name. we haven't been
1:46:40properly introduced yet, but I sent an
1:46:41invite on LinkedIn. Whether or not I
1:46:42actually did isn't super important. Um,
1:46:43it's just uh it's important that they
1:46:45got the impression that I did. And then
1:46:46if I can go and get them to check their
1:46:48LinkedIn to see whether or not I sent
1:46:50them a request, that's even better. The
1:46:52reason why is because now they're
1:46:53essentially investing a little bit in me
1:46:55at least enough time to like hold
1:46:57command T, go to linkedin.com, check
1:46:58their recent invitations, and check
1:47:00whether or not I sent them something.
1:47:02And then I can even buy them the
1:47:03response because they're going to say,
1:47:04"Oh, sorry. I didn't see that you sent
1:47:05me a thing on LinkedIn. What are you
1:47:06talking about?" or something. Which at
1:47:07least now opens the chain. And then I
1:47:09can, you know, put something in front of
1:47:10them or I could record them a custom
1:47:11video or whatnot. Okay, so that's number
1:47:14one. There's going to be number two,
1:47:16three, number four. And then for the
1:47:18variance on these,
1:47:23I'm thinking I'll probably go
1:47:26super deep with the hey first name right
1:47:29here.
1:47:32So this is like hyper customized or at
1:47:34least it provides the perception of
1:47:35hyper customization.
1:47:38Okay, great. Now that we have eight
1:47:39different like templates set up, what we
1:47:41have to do is we have to adjust these um
1:47:43depending on the specifics. So like I'm
1:47:45going to make adjustments to them
1:47:46because you know the PPC campaigns from
1:47:48leads on air scale are going to be
1:47:50different from the PPC campaigns, sorry,
1:47:52the outcomebased campaigns on aircale,
1:47:54they're going to be different from the
1:47:55brand sniping angle, the outcome angle,
1:47:57the coach's welcome email angle, outcome
1:47:59and and so on and so forth. Obviously
1:48:00I'm selling something different every
1:48:02time. So I have to make some changes,
1:48:03right? Um I also have to add some
1:48:05subject lines and whatnot. So, I'm going
1:48:06to hammer away at that and then when I'm
1:48:08done, uh, I'll just show you guys the
1:48:09results. No use for me just poking
1:48:11around until I figure out what works.
1:48:13But then you guys are going to be able
1:48:14to use these templates in your own
1:48:15outreach. Although, keep in mind that I
1:48:17highly recommend not just copying and
1:48:19pasting the same thing I'm copying and
1:48:20pasting. You're obviously going to want
1:48:21to make some changes just like I'm going
1:48:22to make some changes here.
1:49:06Okay, I had some fun putting together
1:49:07these email campaigns. As you see, we
1:49:09have two sequences per campaign. We have
1:49:15a brand sniping campaign and an outcome
1:49:17campaign for PPC and then a brand
1:49:19sniping campaign and then an outcome
1:49:21campaign for Vain. I then uh sorted all
1:49:24of my leads out here so that I could
1:49:25just take a look at whatever fields I
1:49:27had available to me to try and increase
1:49:29the uh rate of the personalization. Then
1:49:31we had a welcome and an outcome campaign
1:49:34for vein and then welcome and then an
1:49:36outcome campaign for school. And I've
1:49:39gone through and I've you know
1:49:40duplicated where it makes sense made a
1:49:42couple of changes depending on the
1:49:43products and stuff like that. And here's
1:49:44what we uh what we ended up with. So the
1:49:46variety of you know different approaches
1:49:48that I've taken but I just wanted to run
1:49:49you guys through a couple. Um, this is a
1:49:51long form one that uh essentially is
1:49:53being pitched to people that own school
1:49:55communities and other information
1:49:56products. It reads, "Hey, first name.
1:49:58Have been sub to your channel for over a
1:49:59year. A couple of your early vids
1:50:00genuinely changed the path I was on.
1:50:02Thank you. I want to give you some value
1:50:03cuz you helped me tremendously and I
1:50:04think it's only fair to do the same in
1:50:05return. I used to work in management
1:50:07consulting in a past life before
1:50:08learning about you. This is just to um,
1:50:10you know, increase the perceived
1:50:11personalization of the content and make
1:50:13it seem like they had a really big
1:50:14impact on us. Keep in mind that like it
1:50:16doesn't really matter what they're
1:50:17talking about. odds are they have uh you
1:50:19know if they're on the top 1000 of the
1:50:21school discovery like they're doing
1:50:23pretty well and so their content
1:50:24probably is just above average. Um this
1:50:26is actually a pretty interesting point
1:50:28but you don't really need to personalize
1:50:29stuff. You just need to write it in a
1:50:31way where the person thinks that it's
1:50:32personalized and there are a bunch of
1:50:33little tweaks and hacks that allow you
1:50:35to get away with that. Uh this is one of
1:50:36them. Another uh way that makes um you
1:50:40know like your message sound
1:50:41significantly more personalized is when
1:50:43you just uh offer a bunch of information
1:50:44without being asked. So, I used to work
1:50:46in management consulting at a past life
1:50:48before learning about you. We routinely
1:50:49helped SMBs go from modest monthly revs
1:50:51like 20k to $5 million a year or more. I
1:50:53did this pretty much every day. It was
1:50:54interesting but soul crushing story for
1:50:55another time. That's just an example of
1:50:57pro offering information. Anyway,
1:50:59because of my experience, I can say
1:51:00quite confidently that you were
1:51:01currently losing something like 30,000
1:51:03bucks a month primarily because they're
1:51:04not monetizing enough in a few classic
1:51:06ways. Classic ways makes it seem like
1:51:08something I've seen before, something
1:51:09I'm very used to. This may be a small
1:51:11sum to you, perhaps not, but in my old
1:51:12role, we'd see this all the time and
1:51:13basically immediately deliver a 5 to 10x
1:51:15ROI when solving it. Basically, your
1:51:17school press product line is leaving an
1:51:18enormous amount of money on the table.
1:51:20Here is my offer. Do you want me to fix
1:51:22this for you? I would 100% guarantee I
1:51:23can make you at least amount in the next
1:51:25time period. Probably poultry compared
1:51:26to what is possible given the growing
1:51:28audience. Again, I'm just making
1:51:29assumptions here, but I take next of
1:51:30your time and I can start today. Just
1:51:32putting this out there as you taught me
1:51:33a lot. If you're even halfway
1:51:34interested, let me know and I give you a
1:51:35ring/ send you a brief calendar for the
1:51:36chat in the next day or two. Either way,
1:51:37thanks again. You'll notice that at no
1:51:39point in time am I pitching an AI
1:51:41service. And this is uh another core
1:51:43point that I want to make. You don't
1:51:44need to be pitching a specific service
1:51:46because a lot of the time the specific
1:51:48service pales in comparison to the value
1:51:49of just the outcome that you are
1:51:51offering, the transformation essentially
1:51:52that you are pitching. So it's a pretty
1:51:54big thing in sales. What is the obvious
1:51:55transformation we're pitching here?
1:51:57We're positioning oursel as somebody
1:51:58that is capable of driving
1:51:59disproportionate outcomes or revenue
1:52:01figures. They are probably near, right?
1:52:02I mean most of these people aren't
1:52:04making $3 million a year. They're
1:52:05probably making like, you know, $15
1:52:07$20,000 a month. They're somewhere on
1:52:09that part of the school uh scale. I'm
1:52:11pitching $30,000 a month here as sort of
1:52:13like opportunity cost. I know it's a
1:52:15fear of loss. Like, how am I losing that
1:52:16money? Uh this may be a small sum,
1:52:18perhaps not. I'm just assuming um you
1:52:20know, that it is not going to be a small
1:52:21sum for them just because it's a very
1:52:23small it's a very large sum for most
1:52:24people. Um classic cold reading. And
1:52:27then uh yeah, you know, I'm positioning
1:52:29it as like, hey, I could 100% guarantee
1:52:31that I would make you at least this much
1:52:32money in the next two months. I don't
1:52:33even clarify what the guarantee is
1:52:35because I'm trying to get them on the
1:52:36call. You know, if I can get people that
1:52:38are at the top of this big community uh
1:52:40money train on a call, I mean, I
1:52:41consider that win enough, but odds are
1:52:43there's probably something I'd be able
1:52:44to do for them, AI or not. So, literally
1:52:46no mention of AI or anything like that
1:52:47here, but um that's one of the
1:52:48campaigns.
1:52:50This is another campaign uh that again
1:52:53makes use of perceived personalization,
1:52:55not actual personalization.
1:52:57So, this one's yoyo first name. Your
1:52:59content had me hooked. Watch you for 40
1:53:01minutes yesterday. Extremely refreshing.
1:53:02so much circular edutainment content in
1:53:04the industry right now. So, I appreciate
1:53:05you being real. Uh, this is another one
1:53:07of those things where, you know, if
1:53:08somebody is on this chart, odds are they
1:53:10do good, high-quality stuff, and they
1:53:12probably agree that there's a lot of
1:53:13circular out there. [gasps]
1:53:15Then I talk about the money I've
1:53:17generated on school, helping a variety
1:53:18of communities, mostly in the money
1:53:20category. Keep in mind, I have two
1:53:21communities in the money category, so
1:53:22I'm just talking about myself. Um, it
1:53:24was a little surprising to me when I saw
1:53:25you had one as I was I wasn't expecting
1:53:27that from you. Not a bad thing. So,
1:53:29again, we're we're pro-offering a bunch
1:53:30of additional information. And then here
1:53:32I'm actually pitching the the sequence.
1:53:33So TLDDR, what I'm offering is a really
1:53:35high converting welcome sequence plus
1:53:36email course that you drip out alongside
1:53:38access to your course modules. It
1:53:39reduces turn a ton. We're talking 3 to
1:53:415%. And if you tie in engagement tasks,
1:53:42you also get a significant boost in
1:53:44activity. All in all, quite the hack
1:53:45right now. Most of the top people are
1:53:46running something similar. This is of
1:53:48course just implying all sorts of
1:53:49associations with people at the top. And
1:53:51then the offer is, would you be open to
1:53:53me making you one? I basically do email
1:53:54flows all day. Would fix this
1:53:55completely. Plus I work mostly on
1:53:56performance. It' be a win-win. and build
1:53:58it from your content 100% in your tone
1:53:59of voice and then create the email
1:54:01course from your stuff in school. Zero
1:54:02work on your end. It would guarantee a
1:54:04revenue bub or return decrease, whatever
1:54:05you prefer. Or you'd pay zero bucks. So
1:54:07now I do have like an actual dollar sign
1:54:09in the offer. Uh a couple more. Maybe
1:54:12I'll do this one over here. This is um
1:54:14brand sniping for veins. So um hey,
1:54:18first name. I work with a $2 million
1:54:19year performance marketing firm in
1:54:20Calgary. Of course I do work with a $2
1:54:22million a year performance marketing
1:54:23firm in Calgary. I actually own a part
1:54:25of it. I know you guys do PPC too. I'm
1:54:27not sure if dental but wanted to run
1:54:28this by you anyways. So, what am I doing
1:54:30here? I'm figning some form of hey, I'm
1:54:32not sure if this. Why? Because if uh
1:54:35you're getting a cold email from
1:54:36somebody, very rarely will they say say
1:54:38something like I'm not sure. I don't
1:54:40know. I'm not entirely clear because it
1:54:42is in the interest of most people that
1:54:44send cold emails to appear as if they
1:54:45just know everything, right? So,
1:54:47what we're doing here is we're just
1:54:48standing out essentially. We're we're I
1:54:50don't know like adding a flaw to the
1:54:52email. And when you add flaws to emails,
1:54:53people just assume that it was human
1:54:54written. So to make a long story short,
1:54:57we've automated brand sniping for
1:54:58competitors with AI. It's been crushing.
1:55:00Have driven greater than $10 million in
1:55:02total now. Insane ROAS for clients. This
1:55:04is a term that just means return on ad
1:55:05spends. Uh TLDDR system takes input the
1:55:08URL of the page running ads for. One
1:55:09click automatically finds gem keywords,
1:55:11old school exact match stuff that you
1:55:12upload. It deletes competitors. I'm
1:55:14trying to install this in a few other
1:55:15agencies because I think it has legs.
1:55:16I'm extremely confident work for you. So
1:55:18much that I do it 100% free. Plus
1:55:19automate your first campaign just to
1:55:21prove it. I don't know what your ads
1:55:22look like based on your agency site. I
1:55:24imagine they're quite clean. Have I ever
1:55:26taken a look at their agency at site?
1:55:27No. Would take just one click in a brief
1:55:28call. I'll do everything on my own
1:55:29within 72 hours. If you're open to just
1:55:31let me know. You know, a Vancouver firm
1:55:32or one of the first people I'm reaching
1:55:33out to about this and give you a quick
1:55:35ring in the day or two. Obviously, we're
1:55:37riding the line of plausible deniability
1:55:38with a few of these statements. But, uh,
1:55:40yeah, I mean, this seems as if I wrote
1:55:41it for the person. But, I want you to
1:55:43know that I'm using no AI
1:55:44personalization here. I haven't done any
1:55:45research on the company whatsoever. I
1:55:47just have a couple little pivot words
1:55:48that just make it seem higher
1:55:50likelihood. I'm not even mentioning
1:55:51their company name, which is pretty
1:55:53wild. And then the last one
1:55:56um is an outcome based campaign that's
1:55:58very short which says hey first name
1:56:00know this is out of left field if I
1:56:02could help you connect to people looking
1:56:03for BBC in exchange for a commission on
1:56:04closed revenue traditional referral
1:56:06agreement would you be open I work
1:56:08mostly on performance this is the key
1:56:09word here and I have a big network media
1:56:11buy less variable probably 5k a month or
1:56:13up let me know plus if you're open to a
1:56:14chat in the next 40 hours just shout I
1:56:16can ring you thanks Nick I'm offering
1:56:17basically no information about who I am
1:56:19or what I do aside from some brief
1:56:21identification um all I All I talk about
1:56:23is, you know, if I could give you this,
1:56:26right? Basically, send you leads and
1:56:28then take a small portion of it. Would
1:56:29you be open? Spoiler alert, everybody
1:56:31their mom would be open to this
1:56:32relationship. I'm not exactly asking for
1:56:34a lot. Um, then I say I work mostly on
1:56:36performance, which gives myself
1:56:37plausible deniability that this is going
1:56:38to be some sort of like retainer
1:56:40agreement. Um, and have a big network.
1:56:42Although, keep in mind the big network
1:56:43has nothing to do with this. What I'm
1:56:44offering to do here is I'm offering to
1:56:45generate them leads. Uh, and then
1:56:47because media buy is a term that you're
1:56:49only kind of know if you're in the in
1:56:51the no. Um I drop and I say media buy it
1:56:53be variable probably 5k a month they're
1:56:54up that way it just makes it seem like
1:56:56these opportunities are reasonably sized
1:56:57most of the time PPC agencies I used to
1:56:59run one charge something like 20 to 40%
1:57:01of media buy depends it's all variable
1:57:04depends on the industry but um yeah you
1:57:06know this way it's like okay well this
1:57:07is at least going to be worth some of my
1:57:08time and then you know I end with uh
1:57:10some sort of pitch okay so these are all
1:57:12pretty simple all I'm going to do now is
1:57:14I'm just going to add simple um
1:57:15follow-ups the follow-ups are going to
1:57:16be the same they're just going to be
1:57:17like hey Pete just wanted to check in on
1:57:18x y and z and then once I'm done I'm
1:57:20just going to upload the leads double
1:57:22check the campaigns and then let her
1:57:23rip.
1:57:26Okay. And there are the four. I'm going
1:57:27to do the next message in one day.
1:57:29Essentially, I'm going to be sending
1:57:30these two to 50% of my audience and then
1:57:3350% of my audience. Then all of them 24
1:57:35hours later will receive this. Um just
1:57:38going to double check all the variables
1:57:39now. So, hey, first name. Just checking
1:57:42in again. So, first name variable should
1:57:43populate. Sending account first name.
1:57:45This may not. Um there have been some
1:57:46errors instantly recently. Uh I just
1:57:48want to check make sure there no
1:57:50spelling mistakes. As you see, I don't
1:57:51really care too much about the follow-up
1:57:52because that's not that important to me.
1:57:56Recaching.
1:57:57Recoaching. Okay, subject lines all look
1:57:59good. When you leave an email empty, you
1:58:01use the previous subject automatically.
1:58:03So, that's fine. Um, let's delete this
1:58:06now. Let's just save all of these.
1:58:09Always make sure you save.
1:58:11And then let us now format our emails
1:58:14and just make sure they're nicely
1:58:15formatted. So, I'm just going to go
1:58:17through all of mine.
1:58:19And then what I want to do is over here
1:58:21it says clean HTML. So just give this
1:58:22button a click. Vast majority of the
1:58:24time emails have no HTML, but this is
1:58:26something that takes you just a few
1:58:27seconds. And um if it catches the 1% of
1:58:29circumstances where it does, it will
1:58:30save you some money. [gasps]
1:58:32Okay. Uh next up, I'm going to do the
1:58:34same thing here. Clean, clean, clean,
1:58:37clean, clean, clean, clean, clean. And
1:58:40then finally, I'll do the same thing for
1:58:43the follow-ups.
1:58:45So now I'm cleaning, cleaning, cleaning,
1:58:48cleaning, cleaning, cleaning, cleaning,
1:58:51and then cleaning. Okay, great. And now
1:58:53we're ready to upload our leads. Um,
1:58:55this is sort of like the second last
1:58:56step. Once we're done uploading, we're
1:58:57going to preview them. So I'm just going
1:58:59to go back to the very first one. That
1:59:00was the brand sniping campaign, then the
1:59:02outcome, brand sniping outcome, welcome,
1:59:05outcome, and then welcome outcome. And
1:59:07uh, basically we have to do is we have
1:59:08to go to our sheet, the one that I
1:59:10unfortunately just closed for some
1:59:11reason. We just have to export all of
1:59:12these. So I'm going to export all these
1:59:14right now. Then I'm going to import them
1:59:15into our campaigns.
1:59:17So I'm going to start by exporting the
1:59:21very first lead list,
1:59:25then the second lead list. Just make
1:59:27sure I'm not selecting anything while
1:59:29I'm doing that.
1:59:32Let's go over to
1:59:35the air scale and outcome leads.
1:59:38First one's going to be air scale.
1:59:43Second one's going to be outcome.
1:59:54Next we'll do the vein leads
1:59:59vein one
2:00:02vein two.
2:00:04We'll add add CSV CSV and then we'll go
2:00:08one
2:00:10two.
2:00:11Next we'll do coaches.
2:00:15It's going to be one.
2:00:19It's going to be two.
2:00:28Then finally, we're going to need
2:00:30school,
2:00:31which I'm very excited about,
2:00:38which will be one.
2:00:49and two. This will be the first half.
2:00:53This will be the second half.
2:00:56Okay. [sighs]
2:00:56Now, what we have to do, so we just have
2:00:58to verify that all of these leads are
2:01:00correct. So, email is going to go to the
2:01:01email column. First name, last names,
2:01:03find LinkedIn URL, result title. These
2:01:05are okay. And I'm not actually using
2:01:06anything else, so we're good. It's going
2:01:09to set myself as the owner. I'm going to
2:01:11upload all of them.
2:01:14I'm going to scroll all the way down to
2:01:15the bottom of this. Set myself as the
2:01:17owner. Then I'm going to upload all of
2:01:20them. I'm just going to do the same
2:01:22thing. So, email here.
2:01:25Valid email. It doesn't look like I'm
2:01:26seeing any emails. So, I mean, I'm just
2:01:28going to want to use the valid email, I
2:01:29take it.
2:01:33Okay. We have the first name here, last
2:01:34name. This is the LinkedIn ID. It
2:01:37doesn't really matter. And then what
2:01:39else did we need? Really? First name,
2:01:41last name. That's it. Pretty sure I
2:01:43stuck to first name, last name for
2:01:44literally all of these. Just cuz I
2:01:46wanted to show you guys what you could
2:01:47do with um
2:01:49next to no personalization.
2:01:53So, this is the email here. This one is
2:01:55a do not import.
2:02:01Cool.
2:02:07Next one, it's going to be email here.
2:02:14First name, last name. Cool.
2:02:22Then we're going to do
2:02:26email over here in verified land.
2:02:34We're starting to run into slightly more
2:02:36um duplicates.
2:02:41That's okay. Reason for that is just
2:02:42because some of these people exist in
2:02:44multiple places, right?
2:02:46Just make sure the first name looks
2:02:47good.
2:02:50We're going to run into some issues with
2:02:51some of these leads. Not all of them
2:02:53have um perfectly sanitized first names,
2:02:56which is unfortunate. As you can see,
2:02:57we're running into some errors with with
2:02:59a few of them, but that's okay.
2:03:02Let's go back here. Connect the emails.
2:03:06Okay, emails seem fine.
2:03:26Okay, let's preview this. So, send from
2:03:30Aaron and I'm just going to pick some
2:03:31random person here.
2:03:35Cool.
2:03:37What we need is sending account first
2:03:39name really. So, I'm going to go back
2:03:40here and go
2:03:42sending
2:03:44account first name.
2:03:47When we preview this, we should have
2:03:48Aaron. Cool. Let's just change
2:03:51everything for sending account first
2:03:52name.
2:03:54Just to be super super clear here
2:03:57that all these look good.
2:03:59We'll come back in here and go sending
2:04:02account first name.
2:04:09Send from this too.
2:04:12Send from this as well.
2:04:15Doesn't look like I'm getting first
2:04:16nibs. Why is that? It's because we don't
2:04:18have any leads. Oh, yeah. No, that's
2:04:21fine.
2:04:45That looks good.
2:04:47Do the same thing here. You really don't
2:04:50want to mess up with just like a couple
2:04:52of simple something as simple as your
2:04:54sending account first name. That would
2:04:55blow. That's why it's always worth doing
2:04:57these checks manually.
2:05:01Recoaching Alexi.
2:05:03I don't really like that name.
2:05:07So, I think I'm just going to change
2:05:08this that it says recoaching space.
2:05:13The reason why
2:05:15is because when you misspell stuff,
2:05:17makes it seem more human written, right?
2:05:21So, we're leveraging that as well.
2:05:27This is not using the right sending
2:05:29account first name. So, we're going to
2:05:30do the same thing over here.
2:05:34Save.
2:05:36Save.
2:05:37Let's preview one of my many leads. Hey,
2:05:40Scott. Thanks, Aaron. Cool.
2:05:44Do the same thing over here.
2:05:49Preview this. Aaron
2:05:52Hamlet. Hey, Hamlet. Cool.
2:05:55Just a couple more left.
2:06:07Okay, we should have all the leads we
2:06:08need. So now I'm just going to set the
2:06:11sending volume of interest. So sending
2:06:14volume of interest. Uh, why don't we do
2:06:18H 1 2 3 4 5 6 7 8 9 10. We'll go 10
2:06:28accounts
2:06:29per um campaign. Okay, so we just added
2:06:3410 accounts here. The last one was,
2:06:36let's see, Joseph Acrafta. So, I'm going
2:06:38to go below Joseph and I'll go Kimberly,
2:06:41Mary, Mary, Morgan, Natalie.
2:06:46And we should have some more now.
2:06:51Okay, there we go.
2:06:54Nicole. 1 2 3 4 5 6 7 8 9 10. I just
2:07:01want to send these as myself because
2:07:02most people know who I am and I just
2:07:04think that would be kind of unfair.
2:07:06First email, text only. All them are
2:07:08going to be text only. Save this. Save
2:07:10this. Okay, cool. And then for the rest,
2:07:12um, I'm just going to send them as nicks
2:07:14for the most part
2:07:17cuz I got a lot of nicks. So,
2:07:21one, two, three, four, five, six, seven,
2:07:24eight, nine, 10. That looks good to me.
2:07:29We have eight campaigns and 80 emails,
2:07:31so should be fine.
2:07:34Two, three, four, five, six, seven,
2:07:36eight, nine, 10. Uh I'm doing this
2:07:39because I want to segregate
2:07:41deliverability.
2:07:48When you do this, uh if there are any
2:07:50deliverability issues, you can then just
2:07:52suspend the specific mailboxes. kind of
2:07:54a hack, but uh one, two, three, four,
2:07:56five, six, seven, eight.
2:07:59One, two, three, four, five.
2:08:10Then I just got to make sure the
2:08:11schedules are right. Um, because I want
2:08:13to get results this weekend, I'm just
2:08:15going to set a weekend schedule. I'm
2:08:16going to say Monday to Saturday. We're
2:08:19going to do 7 a.m. to 700 p.m. Probably
2:08:22not going to actually send like all the
2:08:23way to the 7:00 p.m. That's okay. But I
2:08:26am going to paste all these in.
2:08:29And then what I want is we're just going
2:08:30to go to 7 for all of these.
2:08:35The reason why is because we want to
2:08:37catch people first thing in the morning
2:08:40and then if for whatever reason we were
2:08:42sending a lot of email and so um we had
2:08:46tons of emails and we also had tons of
2:08:48weights between the emails I would want
2:08:51to send a little bit after most people
2:08:53get home because you know if you're a
2:08:55business owner or whatever you're
2:08:56basically married to this thing right um
2:09:00you get home you'll check your email
2:09:01inbox regardless then we're just going
2:09:04to check Saturday for all of these. Once
2:09:06we're done, I'm just going to save all
2:09:07of them. And once we're done with that,
2:09:10we can now resume each of these
2:09:11campaigns. Okay, I'm setting these live
2:09:14now. Uh, it's coming up on 7:00 p.m. So,
2:09:18these should now start sending. Um, oh,
2:09:21sorry, Eastern time actually. So, no,
2:09:23that was 5 my time. So, we're going to
2:09:25send all of these earlier tomorrow
2:09:26morning. And because most of these are,
2:09:28you know, Eastern and uh Canadian,
2:09:31sorry, Canadian or American, I meant to
2:09:33say, uh, we should get a bunch in
2:09:35tomorrow, Saturday. So, yeah, that's
2:09:37about it in a nutshell. Um, I have no
2:09:39idea what the results are going to be,
2:09:40but I'm going to keep you guys posted on
2:09:42them. And then when I get them in either
2:09:44Sunday or Monday, um, I'm going to
2:09:46record sort of a follow-up video just
2:09:47showing you guys all of the results.
2:09:49We're going to anonymize the data and
2:09:50then I'm actually going to take all of
2:09:51the replies, put them in a Google sheet,
2:09:53and then give them all to you guys live
2:09:54just so you can see the sorts of
2:09:55questions that people typically ask
2:09:57because I never run a lead gen campaign
2:09:58or something like that. And then you
2:10:00guys could see how to build out things
2:10:01like macros and whatnot, which I'll
2:10:02cover in a future watch me start and
2:10:04sell series. Thank you very much. I'm
2:10:06going to go grab some dinner and then
2:10:07I'll see all y'all hopefully on the
2:10:09other side of the finish line. Cool. So,
2:10:11results so far have been interesting.
2:10:12Um, I haven't replied to any of these
2:10:14yet, which is not really ideal. If you
2:10:17are running an actual cold email
2:10:18campaign like this at scale, if you're
2:10:20doing any sort of selling or demand
2:10:21generation, you should ideally be
2:10:23replying to all incoming emails within
2:10:25the first 5 or 10 minutes. I'll show you
2:10:27how to do that in a second. But, um,
2:10:28before I do, let's just run through the
2:10:30results. I'll note that we had a problem
2:10:33with one of the campaigns here, that
2:10:35last school one, um, just because I
2:10:37added that last. And it turns out those
2:10:40same emails were in a bunch of the
2:10:41previous um, data sets that I fed in,
2:10:44specifically the coaches from Vain and
2:10:46then the coaches from um, school
2:10:48instantly automatically dduplicates all
2:10:50incoming records and compares them
2:10:51against all the other ones in your
2:10:52campaigns. And I just had like a lot of
2:10:54those emails in previous um, you know,
2:10:56campaigns. So, unfortunately, we didn't
2:10:57actually add anywhere near as many as I
2:10:59thought. I only added 37. Then we didn't
2:11:00get any results. Oh well, not the end of
2:11:02the world. Things like this happen.
2:11:03What's cool is the previous school
2:11:05campaign had a reply rate of almost 11%.
2:11:08Which is quite frankly bonkers. Uh very
2:11:11rare to get 11% reply rates on
2:11:12campaigns. Um but I'll run you guys
2:11:14through why uh in a moment. So yeah, you
2:11:17know, first thing I always do every time
2:11:19I have campaign results come in is I'll
2:11:21just look at like the reply rates
2:11:22generally, okay? And then I'll look at
2:11:23the opportunity rate or the positive
2:11:25reply rate. So, the brand sniping a
2:11:27scale PPC campaign came in at a 2.2%
2:11:30reply rate so far of 177. That's not
2:11:32really enough data to know for sure
2:11:34what's going on, but right now it is
2:11:36reasonably promising. Um, that means
2:11:38that so far we have a 1.1% positive
2:11:40reply rate basically assuming the
2:11:42opportunity tracker or whatever is
2:11:43valid, which it not it is not always.
2:11:46Um, then the outcome air skill campaign
2:11:49for PPC had
2:11:51looks like a 3.9% reply rate, which was
2:11:53seven. Two of those were positive. If
2:11:56you do the math on that, I think that's
2:11:57like uh let's see what's 2 / 7 * 3
2:12:020.039. That's a a.11 as well. So these
2:12:06are actually, you know, if uh it's
2:12:08mostly signal and not noise, these are
2:12:10actually the same, which is pretty
2:12:12interesting. PPC brand sniping vein
2:12:15campaign. Um that's pretty interesting.
2:12:17That's 1.3%. One six of that is
2:12:20positive. So only 2% reply rate. Pretty
2:12:22weak. But then if we look at the outcome
2:12:24campaign for Vain, we have uh 11 replies
2:12:27and then seven of them being positive.
2:12:29This puts us at the highest positive
2:12:31reply rate campaign so far. That's about
2:12:322% or so positive replies. In general,
2:12:34that means that we send 50 emails and
2:12:36then one of them says, "Hey, this sounds
2:12:38really interesting. I'm I'm I'm open to
2:12:40it." Um, as I'm sure you can imagine, if
2:12:41you send at any sort of scale, like if
2:12:43you send 500 emails a day or whatever,
2:12:45you can get massive results with that.
2:12:47That's like 10 replies. Um, this one
2:12:49over here is about 1.2% 2% or so, which
2:12:52is also pretty positive. This one over
2:12:55here is Oh jeez, my math ain't so good.
2:12:58They should really have a positive reply
2:12:59rate um column here, but they don't. Uh
2:13:01about half of that, it's like a 1.5. And
2:13:03then this one over here is like a 3 and
2:13:071 half to 4% positive reply rate. And
2:13:09just to illustrate how ridiculous that
2:13:10is, again, if I send 25 emails to people
2:13:13on this list, one of them will come back
2:13:15saying, "Hey, that sounds really
2:13:16interesting. I'm I'm curious. What do
2:13:17you have to say about this? You know,
2:13:19how do we proceed?
2:13:21So yeah, I mean just from like a just
2:13:22from like a booking perspective, that's
2:13:23kind of bonkers, but this is just
2:13:25superficial. How do we actually go and
2:13:27um and see? Well, in total, I mean,
2:13:30let's just count up first of all all the
2:13:31replies we got. So 16 + 16 + 11 + 11 + 6
2:13:37+ 7 + 2. So 69 replies so far, which is
2:13:41quite honestly insane. 69 replies to our
2:13:44campaigns. Let's see how they're
2:13:45distributed and what they look like. So,
2:13:47I'm going to head over here to the uni
2:13:48box on instantly. Um, and now I'm going
2:13:51to run through top to bottom and just
2:13:52show you guys what actual responses look
2:13:54like. You're going to see that they're
2:13:55going to be a blend of people asking
2:13:57follow-up questions about the service,
2:13:58people saying, "Yeah, that sounds pretty
2:13:59interesting." People telling me to go
2:14:01screw myself. All this stuff is very
2:14:02common in cold email. So, you just need
2:14:04to start getting used to like the
2:14:05diversity of responses if you really
2:14:06want to do well. This was a pretty
2:14:08positive reply. We just got a, "Hey,
2:14:09bro, let's chat more. Obviously, this is
2:14:11relatively good. This is um the sort of
2:14:13thing that we want." Unfortunately, we
2:14:14didn't get any more clarification. So,
2:14:16you know, had I replied immediately,
2:14:18higher likelihood of getting this
2:14:19closed. What's interesting is we sent
2:14:20this on a Saturday and we sent this
2:14:22really early. So, um there is something
2:14:23to be said about sending on the
2:14:24weekends. I know a lot of people don't,
2:14:25but I always like doing it. This person
2:14:27expressed some interest over how I got
2:14:28their email address. Pretty standard. Um
2:14:30you know, a lot of people are just like,
2:14:31"Hey, you know, I've hidden my email
2:14:32address specifically so I don't get
2:14:33outreach. How the hell did you get it?"
2:14:34This is still some interest of positive
2:14:36reply. They are genuinely interested in
2:14:37how you got their email address. And
2:14:39what you can do is you can actually just
2:14:40explain your scraping pipeline. this is
2:14:42something that they suffer from. Then,
2:14:43um, I have had instances in the past
2:14:45where people that are interested enough
2:14:46in how I did that that they're like,
2:14:47"Oh, wow. That's really cool. You
2:14:48actually built a scraper." This fellow
2:14:49over here just says, "Yo, I'd be open to
2:14:51chatting." That's cool. Um, as you can
2:14:52see, I'm using some pretty like casual
2:14:54language here. Yo, yo, Tom, what's going
2:14:56on? Uh, and I'm being replied to in that
2:14:58same casual way, which is pretty neat.
2:15:00This fellow over here is the unfortunate
2:15:01consequence of my AI making some some
2:15:04errors. Um, you're going to get stuff
2:15:05like this. I want you guys to know that
2:15:07the marginal cost of sending an email is
2:15:09basically near zero. And so it just
2:15:11makes sense to send more emails than you
2:15:13are doing personalized stuff with. In my
2:15:15case, um, you know, this guy's saying,
2:15:17"Hey, have your AI give my profile a
2:15:19closer look. I've sold all this all this
2:15:21stuff and I've made way more money than
2:15:22you're suggesting." That's okay. Like, u
2:15:25I'm I'm fine taking an L on the chin
2:15:27every once in a while. It's not like
2:15:28this cost me really anything aside from
2:15:30some what, like 40 cents or sorry, 4
2:15:32cents or something like that to scrape
2:15:34the lead. So, know that you're going to
2:15:35get replies from people that don't
2:15:37necessarily fit the assumptions and
2:15:38suggestions that we're making, and
2:15:39that's totally okay. This fella liked my
2:15:41offer so much that he went as far as to
2:15:43actually schedule a time the week of
2:15:45November 10th, which was incredible.
2:15:47Super stoked to see that. Um, obviously
2:15:49means that this is working reasonably
2:15:50well. We have somebody that's so stoked
2:15:52that they're actually going to book a
2:15:53call with me. I don't think I'm going to
2:15:54be able to use my real name in any of
2:15:56these emails, especially ones I'm using
2:15:58for demos because, uh, this person is
2:16:00specifically saying, "Hey, man. I love
2:16:01your stuff. you know, I've saw I've saw
2:16:02you on school, so let's, you know, let's
2:16:05just not use my real name anymore when
2:16:07I'm doing demonstrative ones. You guys
2:16:08are probably going to get replies like
2:16:10this, right? This fellow was so stoked
2:16:11that he's open to a 15-minute meeting,
2:16:13and he even gives me a time. No
2:16:15I love him.
2:16:17We're going to get a couple of stops for
2:16:19sure. Or unsubscribes or go screw
2:16:21yourself. That's just part of the game
2:16:22when you're doing cold email. This
2:16:23person got back to me saying, "What did
2:16:25you have in mind?" That's cool. Uh if
2:16:26you were to address this positive reply
2:16:28in practice, you would ideally want some
2:16:30sort of template or macro where you just
2:16:32have like a a list of uh info points
2:16:35about your service. Hey, to make a long
2:16:36story short, uh x, y, and z. And then,
2:16:39you know, you provide some context.
2:16:40Then, assuming that they like what they
2:16:42have to say, you follow up with them
2:16:43religiously. They, you know, book a call
2:16:44with you. This fella is another
2:16:46consequence of me um just making some
2:16:48assumptions and emails. That's okay.
2:16:50This was a very positive reply. And not
2:16:52only did we get the reply itself, but
2:16:54the guy sent this over to his business
2:16:56partner, making it seem so customized
2:16:59that he's actually interested enough to
2:17:00connect. This is an example of a
2:17:02positive negative reply, if that makes
2:17:04sense. So, this person thanked us for
2:17:06reaching out and then said that we're
2:17:08focused on providing value for people
2:17:10building their stuff on school or
2:17:11YouTube. We're not interested in
2:17:12additional marketing or monetization
2:17:13methods. So, that that's actually pretty
2:17:15cool. Um, this person seems like they
2:17:16have their life in order. Couple of
2:17:18stops, couple of unsubscribes. Again, to
2:17:20be expected. This person says, "Happy to
2:17:22discuss the offer. We could actually
2:17:23explore it for name of company. Please
2:17:25share case studies and screenshots of
2:17:26school earnings in advance." So, that's
2:17:27cool. You know, assuming that you are,
2:17:29and you should always be pitching an
2:17:31offer that you have actually helped
2:17:32other people get. Um, pitching social
2:17:34proof and results that you actually can
2:17:36confidently claim were yours. This is
2:17:37pretty straightforward. I would just
2:17:38take a screenshot of my school
2:17:40dashboard. This one's interesting. We
2:17:41got a positive reply back, but then our
2:17:43main focus isn't on PPC as a standalone
2:17:45offering. Look for companies that need
2:17:47full marketing support. So, uh, you
2:17:49know, I mean, whether or not this person
2:17:50wants my service, I'm still going to
2:17:52push to try and get on a call with them.
2:17:53This person goes as far as to say,
2:17:54"Sure, great." So, that's pretty
2:17:56awesome. Um, this is to our short
2:17:58campaign, the one that says, "Hey, no,
2:17:59this is out of left field, but if I
2:18:01could help you connect with people
2:18:02looking for PPC in exchange for
2:18:03whatever." These are the sorts of short
2:18:04replies you're going to get to short
2:18:05campaigns in general, which is good.
2:18:07This one's asking a question about the
2:18:08specific channel that I subscribed to.
2:18:10Odds are this person doesn't have a
2:18:12channel, but because I said, "I've been
2:18:13subscribed to your channel for a long
2:18:14time," or something like that. U, you
2:18:16know, it's one of those mistakes, which
2:18:18is unfortunate. We want some follow-ups
2:18:20to explain a little bit more about my
2:18:21offering. Generally positive. This
2:18:23person goes as far as to say, "I'm open
2:18:24to this. What would the next steps be?"
2:18:26Very positive. I think this guy looks at
2:18:27my channel, which is unfortunate, but
2:18:29anyway, still relatively positive reply.
2:18:31Now, you guys aren't going to get stuff
2:18:32like this unless you have wild social
2:18:34proof, but this one's so positive. It's
2:18:35literally, I am available whenever you
2:18:37want us to meet. I like that. We got a
2:18:39positive reply. There's some weird email
2:18:40formatting stuff here, so I just had to
2:18:42um like actually select it. But this is
2:18:44very common for us. We have referral
2:18:45structures in place. What you're
2:18:46describing aligns really well, you know,
2:18:48etc., etc. So, that's pretty positive.
2:18:50This fella says, "Sure." Which is great.
2:18:51Obviously, we need to follow up if we
2:18:53want to convert this into a paid
2:18:54opportunity. But Frankie is pretty
2:18:56stoked about this. So much so that he
2:18:57wants to set up a call literally
2:18:58tomorrow to discuss. This fella here
2:19:00says, "Let me know what time works for a
2:19:02quick call tomorrow, Monday, or
2:19:03Tuesday." This fella goes as far as
2:19:05saying, "You could join my collective.
2:19:06Let me circle back soon. What's your
2:19:08pricing?" Now, you know, generally
2:19:09speaking, when I have people that say,
2:19:11"Let me circle back soon," I actually
2:19:12don't find that I convert many of them
2:19:14to meetings or to any sort of paid
2:19:15opportunities. I don't know. I don't
2:19:16know why, but just in my experience,
2:19:18knocked on a lot of doors, made a lot of
2:19:19cold calls, and sent a lot of cold
2:19:21emails. I would still obviously do
2:19:22everything I can here, but is what it
2:19:23is. This person actually forwarded the
2:19:26email that I sent over to somebody else
2:19:28and then did it to me by accident, like
2:19:31CCD me and then said that was supposed
2:19:33to be forwarded to one of my teammates.
2:19:34Very positive. Obviously, [snorts] he
2:19:36even says seems to be legit, which is
2:19:38pretty fun. Got a good looking unsub
2:19:40over here. You got to love when people
2:19:41specifically say unsub. It's very easy
2:19:43for you to just like automatically opt
2:19:45them out of a campaign. This fella said,
2:19:46"Interested in chatting. Let's do it."
2:19:48Thank you. That's pretty positive. Got
2:19:50another basically word for word. Yes,
2:19:51I'd be interested in chatting. Let me
2:19:52know your schedule looks like this week.
2:19:54Wow, we are getting a lot of interested
2:19:56in chatting/interested in discussing.
2:19:58But, um, yeah, that's cool. This person
2:19:59says, "No thanks, not right now." Also,
2:20:01not that bad. you know, like this is a
2:20:02positive enough reply that I would
2:20:04actually probably u reply back with
2:20:05something like, "Hey, Pete, you know,
2:20:07thanks so much for getting back to me.
2:20:08Sounds great. Uh, big fan of you as
2:20:10mentioned. So, are you okay if I send
2:20:11you a connection request on LinkedIn and
2:20:13now you have them in your network. So,
2:20:14if you publish content about the stuff
2:20:16that you are selling, you essentially
2:20:17naturally get to nurture them later on
2:20:19down the line. They see your social
2:20:20proof, they'll actually re-engage." Got
2:20:22a thanks, not interested. Got a yes, I
2:20:25just replied on my other email. That's
2:20:26pretty positive. This one expresses a
2:20:28very valid question, which is, "I'm
2:20:30interested to know how you can 100%
2:20:31guarantee I can make you at least 25,000
2:20:33in the next two months. What are the
2:20:34details of what you offer?" Uh, this is
2:20:36a positive reply. Although, just note if
2:20:38you know, if you work with somebody that
2:20:39just asks you point blank like this
2:20:40through an email, you do have to
2:20:41demonstrate some level of feasibility
2:20:44here. You can't just, you know, because
2:20:46I'm really confident in it, not you
2:20:47obviously have to reply. Talking about
2:20:48how you'd execute it and then clarifying
2:20:50that like, well, I would guarantee you
2:20:52this result or I'd continue working for
2:20:53free until I do. I know that, you know,
2:20:55delivering value ahead or upfront is how
2:20:57you get ahead in this industry. So, I'm
2:20:59willing to do it to get my foot in the
2:21:00door. Something like that. Got a solid
2:21:02no from Jason. Thanks, buddy. This was a
2:21:04very positive negative reply. So, I
2:21:06appreciate the outreach. Don't have
2:21:07interest in monetizing that way. Your
2:21:08outreach is some of the better ones I've
2:21:10seen in a while. Keep up the good work.
2:21:11So, that's pretty solid, right? Cuz like
2:21:13this person is assuming I actually did
2:21:14all that research when I didn't do any
2:21:16of that research. I just created a
2:21:17really good cold email campaign with
2:21:19basically no personalization. Want you
2:21:21guys to know that like you don't need AI
2:21:22to make good personalization nowadays.
2:21:24Um, you know, if you're smart enough,
2:21:25you can make anything sound personalized
2:21:26is a good example of it. This person is
2:21:28basically trying to flip the script on
2:21:29me and then saying, "We offer
2:21:31commissions for referrals that turn into
2:21:32clients. Tell me about your company,
2:21:33what you're envisioning here." Still
2:21:34pretty positive. Mind you, this is in
2:21:36response to my referral campaign, which
2:21:38u basically repackaged the idea of lead
2:21:40genen as a referral mechanism instead.
2:21:42But keep in mind that like the whole
2:21:43idea here is I would use that to get
2:21:45them on a call where I'd explain to them
2:21:46like, "Yes, I generate leads on your
2:21:48behalf. Here's how the offer works." And
2:21:49then, you know, I try and sell them from
2:21:50there. This person specifically asks,
2:21:52"What's the YouTube profile? Do you have
2:21:53a channel? what would the cost be? So, I
2:21:54would probably reply with a link to my
2:21:56YouTube channel. I probably wouldn't
2:21:57mention the cost directly in the email.
2:21:59What I would do is I would say something
2:22:00along the lines of, hey, you know, the
2:22:01cost ranges is quite variable. Um, we
2:22:03work mostly on performance. The vast
2:22:05majority of your payment will go towards
2:22:06that. Um, but you know, I guarantee a
2:22:08certain amount of results before you
2:22:09even get to that point. So, um, if you
2:22:11want to chat, let me know. This fellow
2:22:12over here says, "I don't understand your
2:22:14offer. What are you proposing that you
2:22:15could help with?" Fair question. So,
2:22:17this could be two things. One, I could
2:22:19genuinely not have explained my offer
2:22:20very well. So, I would take this as a
2:22:22positive signal to try and make my offer
2:22:23better or, you know, if this is the only
2:22:25one I get and let's say 100 replies,
2:22:27then odds are this person just
2:22:28misunderstands my offer or I don't
2:22:30actually have to clarify it anymore.
2:22:31What I find is interesting is like a lot
2:22:32of people get negative replies to a cold
2:22:34email campaign or something and then
2:22:35they will actually shape their entire
2:22:36cold email strategy around satisfying
2:22:39the needs of these negative replies like
2:22:41this. But if you only get a signal like
2:22:42one or two% of the time that your thing
2:22:44is bad, like don't cater to the one or
2:22:462%. Cater to the 98% of the people that
2:22:48are like, "Hey, this is really
2:22:49interesting. This person actually
2:22:50watched a couple of my videos in
2:22:51automation, so they don't apply. And
2:22:53then we got a fairly straightforward
2:22:54remove from list over here. Okay, so I
2:22:56got even more replies than that. Um, but
2:22:58I just wanted to run you guys through
2:22:59sort of top to bottom what you can
2:23:00expect if you do something like this.
2:23:02Next up, I'm just going to reply to all
2:23:03these emails. Again, I want you to know
2:23:05that ideally I would have replied to
2:23:06these within a few minutes, but I just
2:23:08wanted to be able to like batch all
2:23:09these and then go through them all in
2:23:10one video recording as opposed to me
2:23:12recording like 50 videos every 5 minutes
2:23:14as they came in. Um but yeah, after that
2:23:17um essentially what we do is we try and
2:23:18push these to as many meetings as
2:23:20humanly possible. Book them on our
2:23:21calendar. Variety of different ways to
2:23:22do so. I'll talk a little bit about that
2:23:24um soon. Okay. So, how does one actually
2:23:26reply to emails like this? It's pretty
2:23:27easy. Bottom of the page, every time you
2:23:29click on reply says reply, so just click
2:23:31on it. Then you'll be presented with a
2:23:32page that looks like this, at least on
2:23:33instantly. Obviously, your own platforms
2:23:35or other ones are going to vary. From
2:23:37there, you want to go down to reply
2:23:38macros. Reply macros basically allows
2:23:41you to add a few templates that
2:23:44automatically prefill with the
2:23:45information of the person. Um
2:23:47information will be relegated to the
2:23:49variables that are in the lead uh uh
2:23:51record. So if you don't have like first
2:23:53name or last name in the thing, you
2:23:54can't obviously use them. But um I
2:23:56recommend just always building out a
2:23:57couple that look something like this. So
2:23:59the first is um build out a positive
2:24:00response campaign. So what this does
2:24:03essentially is it prefills with the
2:24:04person's name. Um always reply
2:24:06positively to them immediately as
2:24:08quickly as possible. So, thanks for
2:24:09getting back to me person. And then just
2:24:11say something along the lines of, "Do
2:24:12you have time tomorrow morning or
2:24:13today?" In this case, my template
2:24:15literally prefills with like some
2:24:16specific times. These are just like fake
2:24:18times. I just like pulled them out of my
2:24:19ass. I don't actually know if I'm
2:24:20available. So, obviously, you have to go
2:24:21through and you have to check your
2:24:22calendar and be like, "Okay, I'm not
2:24:23actually available that time, you know,
2:24:25today or Tuesday at this time and this
2:24:28time. Let me know. I'll send an invite."
2:24:29Um, when you get a positive reply from
2:24:32somebody that's interested in your
2:24:33services, you have to reply with
2:24:35something like this because if you
2:24:37don't, you're creating needless back and
2:24:38forth between you and then the prospect.
2:24:40So, it's not just, "Thanks for getting
2:24:41back to me. Um, do you have time this
2:24:43time? Goodbye." You have to say, "Thanks
2:24:44for getting back to me. Do you have time
2:24:46tomorrow morning? I can do this time or
2:24:47that time." Or if you have a calendar,
2:24:49please shoot it over and I'll happily
2:24:50book. You can also use mine if it's
2:24:51convenient. You know, thanks so much.
2:24:53Really looking forward to it. Uh, Nick,
2:24:55the reason why you have to do this is
2:24:56because think about like all the steps
2:24:58logically that a lead has to go through
2:24:59in order to like actually be booked on
2:25:00your calendar and show up. So, you have
2:25:02to send an email and then they have to
2:25:03respond positively. So, that's that's
2:25:04already one step there, right? Then you
2:25:06have to reply back with whatever time or
2:25:08availability and then they have to
2:25:10accept that time or availability and
2:25:12then you have to send them a calendar
2:25:13invite which they have to accept and
2:25:14then they actually have to show up to
2:25:15the meeting. That's like five or six
2:25:16steps, right? So, wherever possible try
2:25:19and compress as many of these steps into
2:25:20this like one giant thing as you can.
2:25:22Um, in my case, the way I always do that
2:25:24is I just give them everything they
2:25:25would need to make a decision like right
2:25:27there in the reply. So, yeah, it's like
2:25:30you can either give me the time and if
2:25:32that time works, then I'll immediately
2:25:33book you in. If uh these times don't
2:25:36work, then you can send me over your
2:25:37calendar and then I'll book it in for
2:25:38you. Then, if those times don't work and
2:25:40you don't have a calendar, you can use
2:25:41my calendar and then find a time that
2:25:42works for you there. Probability of
2:25:44somebody not having availability is
2:25:45extraordinarily low. So, obviously,
2:25:47they're a lot likelier to do it. Okay,
2:25:48so that's macro number one. I'd also
2:25:51recommend um having a macro like
2:25:52positive response with questions. So,
2:25:54thanks for getting back to me person.
2:25:56That's not a problem. I get a variant of
2:25:57this question pretty often. And then I
2:25:58just prefill with some X, Y, and Z's.
2:26:00The reason I prefill with X, Y, and Z is
2:26:02just cuz like odds are if you're
2:26:03starting an email campaign, you're going
2:26:05to have varial variable questions that
2:26:07maybe you can't really predict or
2:26:08prepare for. So, for now, just do X, Y,
2:26:10and Z. When you find you get the same
2:26:11questions five or 10 times, just
2:26:12pre-fill it and then make a template
2:26:14being being like positive response, but
2:26:16ask questions about this. And then you
2:26:17can select that one. And then same
2:26:19thing. Um hopefully that really that
2:26:20helps clarify. If so, we'd love to chat.
2:26:22Really think it's a no-brainer for a
2:26:23company name. Let me know if you're open
2:26:24for a call today at X or tomorrow at Y.
2:26:25Can also send over a calendar if that
2:26:26works. You can use mine if it's more
2:26:28convenient. Same exact idea here. Um
2:26:30we're just applying this to, you know,
2:26:31if they have some questions. And we're
2:26:32always immediately asking for the
2:26:34meeting. That's like always have to push
2:26:36for the meeting 24/7. If you don't, your
2:26:38booking rates will plummet. Okay. Now,
2:26:39what if there's like a negative reply,
2:26:40but it's like a positive negative reply?
2:26:42You know, somebody says, "Hey, you know,
2:26:44thanks so much for reaching out. We're
2:26:45not interested." They don't tell you to
2:26:46screw off, basically. Well, that's when
2:26:47you use a template that looks like this.
2:26:49So, thanks for getting back to me
2:26:50person. Sure thing. No hard feelings. If
2:26:51you're willing to keep in touch, should
2:26:53I add you on LinkedIn? I'd love to keep
2:26:54tabs on company name. All the best.
2:26:56Cheers, Nick. Um, the reason why you do
2:26:58this is because, as I mentioned
2:26:59previously, even if the person doesn't
2:27:01want to work with you right now, they're
2:27:03at least a good enough person to like
2:27:05spin up an email thanking you for the
2:27:07outreach. And odds are they like your
2:27:08outreach anyway, so they like you kind
2:27:10of the cut of your jib. If you send them
2:27:11a LinkedIn reply and then as I mentioned
2:27:13have some sort of ongoing posting going
2:27:15on or whatever, you can always add these
2:27:17people to some sort of tagged list and
2:27:18in a couple of months reach out to them.
2:27:20Hey Pete, you know I remember we spoke a
2:27:22while back. Um just want to say thanks
2:27:24for adding me back on LinkedIn. I love
2:27:25watching your profile and blah blah
2:27:26blah. Um you know, insert repitched
2:27:29offer here. So very valuable. You might
2:27:31as well get something out of these
2:27:32people and uh yeah, that's a way to
2:27:34recoup your cost. Now some people are
2:27:35also going to ask for a follow-up.
2:27:36They're not going to want to do it now,
2:27:37but they're going to want it in like a
2:27:39week or a month or something like that.
2:27:40So, you should always have some sort of
2:27:41follow-up macro, too. In my case, thanks
2:27:43for getting back to me. Sure thing. No
2:27:44rush. Let's keep in touch in the
2:27:45meantime. You look great. I'd love to
2:27:46follow. Send you connect requests on
2:27:47LinkedIn. All the best. And then maybe
2:27:49like I'll follow up in X, Y, and Z.
2:27:51Whatever the time period is. There's no
2:27:52way to really know. So, you have to
2:27:53always manually fill this. And yeah,
2:27:54there are a bunch of other ones that you
2:27:56guys could build. Obviously, it depends
2:27:57on the product, depends on the service.
2:27:58But the whole idea here is you just want
2:28:00to reduce your friction to replying to
2:28:01these emails to the point where like you
2:28:03could literally just download one of the
2:28:04apps on your phone. Um, because a lot of
2:28:06these cold email platforms now have apps
2:28:07on your phone that give you
2:28:08notifications. Then when a notification
2:28:09comes in, you're like, "Oh, nice.
2:28:10Positive reply." Click button, click
2:28:12macro, type two little things here,
2:28:14press enter. And if you can get like the
2:28:16time of replying down from um I don't
2:28:18know, on average people reply after like
2:28:21a few hours, if you can get that down to
2:28:22like 5 or 10 minutes, uh you can improve
2:28:24your meeting booked rate dramatically
2:28:26and not only your meeting booked rate,
2:28:27but also your conversion rate down the
2:28:28line. Because the sort of person that is
2:28:30going to reply within a few minutes is
2:28:32going to demonstrate like an aptitude
2:28:33and a willingness to maximize the client
2:28:35experience that they're going to think
2:28:37will reflect in the work that you do as
2:28:39well. Okay, this is another positive
2:28:40reply I got just a few moments ago. Um,
2:28:43did I screw up the name? I feel like I
2:28:44screwed up the name because we got like
2:28:45a couple of additional Rs.
2:28:50Anyway, good example of replying really
2:28:52quickly. So, let's go positive reply.
2:28:54Thanks for getting back to me. Do you
2:28:56have time? I can do
2:28:58uh Wednesday at this time as well. Let
2:29:00me know I'll send an invite. Okay,
2:29:02awesome.
2:29:03Let's just go Shelby. There we go.
2:29:08This is another positive one here saying
2:29:10that they're interested in discussing.
2:29:12So, I'm just going to go positive
2:29:13response
2:29:15and I'm also going to do that time just
2:29:16because that time is actually available
2:29:18for me. We'll book. Got another positive
2:29:22reply here. So, let's just Oops, I
2:29:24picked the one with questions. Let's
2:29:25just do positive reply.
2:29:29The reason I'm adjusting this date is
2:29:30just because I'm um it's Monday right
2:29:33now.
2:29:35Okay, let's do another one. Just going
2:29:38to reply with uh good answer. That looks
2:29:42pretty solid. See, this is really really
2:29:45fast. Takes me realistically like less
2:29:47than 30 seconds to reply to each of
2:29:49these, especially ones that don't have
2:29:50any questions, which well, not like all
2:29:52of them are a reasonable chunk of them.
2:29:54Uh and yeah, like you just want to send
2:29:55like immediately. you don't want to like
2:29:57wait, you know, a few days like I did.
2:29:58Cool. And then finally, our meetings are
2:30:00now starting to come in. We've only
2:30:01booked three in the last hour or so, but
2:30:03I've also responded to the vast majority
2:30:05of these just sort of after the fact.
2:30:06Ideally, I would have responded to these
2:30:07as the emails came in. Still looking
2:30:09pretty promising. I sent uh six replies.
2:30:12Three of them so far booked. Uh that's a
2:30:13reasonable approximation of probably the
2:30:15results you guys can expect as well. And
2:30:16here are the results from our campaign.
2:30:19So, first of all, replies. We received
2:30:2178 total replies. Okay, you can see a
2:30:24lot of these replies right over here.
2:30:25I'm obviously going to blur and obiscate
2:30:28um customer details and stuff like that.
2:30:29Um these are a mixture of positive aka
2:30:32people saying, "Hey, this is awesome. I
2:30:34really want to move forward or have a
2:30:35call or whatever." Um expressly negative
2:30:38people telling us to go screw ourselves
2:30:39in all manner of fun ways. Um and then
2:30:43people asking follow-up questions about
2:30:44the service. So like, "Hey, can you tell
2:30:45me a little bit more about this and you
2:30:47know how it goes and so on and so
2:30:48forth." From this 34 were opportunities.
2:30:51Opportunities just mean people that are
2:30:53asking us positive questions about the
2:30:54service or people that are expressly
2:30:56saying, "Hey, we should do this." From
2:30:58the 34 opportunities, we had 27 positive
2:31:01replies.
2:31:05And then we had 19, this is the number
2:31:07that just blows my mind, meeting
2:31:09requests.
2:31:1119 people in just a few hours with zero
2:31:14distribution
2:31:15asked us to have a meeting. They gave us
2:31:18their phone numbers. They said, "Sure,
2:31:20this sounds great. Let's do it. They
2:31:22said, "Hey, does tomorrow at 3:30 p.m.
2:31:24work for you for a 15-minute chat."
2:31:26These people, people that I've never met
2:31:28in my life and people that have zero
2:31:30relation to me, were so interested in
2:31:32the offer that I put in front of them.
2:31:33This magical inscription of words that I
2:31:35gave them in an email that they wanted
2:31:37to book a meeting with me and move
2:31:39forward with the service. I want you
2:31:40guys to know this is entirely possible
2:31:42for anybody. Cold Outreach and really
2:31:45any sort of Legion, I think, is the
2:31:46ultimate leveler. It is the class
2:31:48leveler. It is the status leveler. Hell,
2:31:50it's even the knowledge leveler. If you
2:31:52just get really good at doing this
2:31:53thing, it doesn't matter if you're some
2:31:55kid living in a Bangladeshi slum or some
2:31:57buddy living in some super swanky
2:31:59high-rise office building funded by
2:32:01teams of million-doll companies. Your
2:32:04ability to get results is the exact
2:32:06same. So, yeah, I mean, this puts us at
2:32:09a cost per meeting of something like
2:32:12around $3 to $4. Now, this math here at
2:32:16the bottom is a little shaky just
2:32:17because um depends on the number of
2:32:19mailboxes you have to send. It also
2:32:20depends on the platforms you're using to
2:32:21scrape leads. We did a combination of a
2:32:23bunch of different scraping mechanisms,
2:32:24but uh that's pretty bonkers. It's very
2:32:26rare that you're going to have a $3 to
2:32:27$4 cost per lead. Granted, want to be
2:32:29clear, not all these are going to be
2:32:30super qualified leads, but this is a
2:32:32pretty damn good place to start for
2:32:34anybody, whether you're early on in the
2:32:35business or later on scaling something
2:32:37that's, you know, hundreds of thousands
2:32:38of dollars a month or more. So, what am
2:32:40I going to give you guys? I'm going to
2:32:41give you guys access to all the same
2:32:42templates that I used in this email. I
2:32:44think that we should democratize these
2:32:45and also increase the the bar and the
2:32:47standard of hold email more generally.
2:32:49So you guys are all going to have access
2:32:50to all the templates that I used in a
2:32:52big Google sheet. I'm also going to give
2:32:53you guys all of the positive replies,
2:32:55but I'm going to de uh anonymize them
2:32:57essentially depersonalize them so you
2:32:59don't have the personal information. The
2:33:01reason why is because I want you guys to
2:33:02be able to prepare and know how to
2:33:04respond to these sorts of emails when
2:33:05they come up. Keep in mind it's going to
2:33:06depend on the particular service. Keep
2:33:08in mind it's always going to depend on
2:33:09what you're selling, how you're selling,
2:33:10and so on and so forth. But I think it's
2:33:13important that you guys see the sauce. I
2:33:14think it's important you guys see what
2:33:16actual people that are crushing it with
2:33:17any sort of outbound actually look at on
2:33:19a daily basis. And then I'm also going
2:33:21to give you guys all of my instantly
2:33:23macro templates so you guys could just
2:33:24copy and paste these into your own
2:33:26campaign. Keep in mind a lot of people
2:33:27are probably going to watch this video.
2:33:28So if you guys really wanted to do well,
2:33:30you wouldn't just copy and paste it. You
2:33:31take these as inspiration, make some
2:33:33minor adjustments to it, and then go.
2:33:34And uh yeah, aside from that, I just
2:33:36want to leave you with you can just do
2:33:38things. I just had this idea randomly on
2:33:41uh Friday and just said, "Screw it.
2:33:42Let's go." I crafted all this stuff up.
2:33:45I sent out a bunch of emails. Sure, I
2:33:47had to spend a little bit of money on
2:33:48things like leads and so on and so
2:33:50forth, but very few decisions that
2:33:52actually pay off in the long run in life
2:33:53are going to be free. Um, so I just took
2:33:55a shot and as you guys can see, this is
2:33:57already paid off massively. Okay, you
2:33:59guys know everything you need in order
2:34:01to achieve similar results. If you guys
2:34:02like this sort of thing, definitely
2:34:04check out Maker School. It's my 90-day
2:34:06accountability roadmap where I guarantee
2:34:08you similar offer to what you guys
2:34:09probably saw throughout this video. Your
2:34:11very first paying customer for an AI or
2:34:14automation service in 90 days or you
2:34:16don't pay a scent, aka you get all your
2:34:17money back. It's also filled with a
2:34:19community of over 2,500 people employing
2:34:21the exact same strategies that you guys
2:34:23are seeing here. This works for any
2:34:24service. Hell, it works for any product.
2:34:27In future videos, I'm going to show you
2:34:28guys how to market similar things, not
2:34:30just for, you know, like AI based
2:34:32services, but everything under the sun
2:34:34from like SAS to marketing. I think I
2:34:36might even dip my toes into ecom. Okay,
2:34:38thank you guys very much for bearing
2:34:40with me. I know this is a longass video,
2:34:41but hopefully you guys learned
2:34:42everything you need to know. Check out
2:34:44the link at the bottom of this video for
2:34:46resources. Have a lovely rest of the
2:34:47day. I'm going to go take a nap. Bye.

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