I Tried Selling Digital Products ($0-$1,000) — Transcript

Full transcript

1. 0:00I've made millions of dollars
2. 0:01drop-shipping, but today I'm selling
3. 0:03something [music] I've never sold
4. 0:05before, a PDF. That's it, a digital
5. 0:08product, nothing to ship out, just a
6. 0:10file the customer can download. And I'm
7. 0:13not even making it myself, [music] AI is
8. 0:15going to create the document, brand out
9. 0:17the entire store, and help us get
10. 0:20customers on the website. I'm giving
11. 0:22myself 72 hours, let's see what happens.
12. 0:25So, it is officially day one, and the
13. 0:27plan for today is to have AI give us an
14. 0:30idea, prepare the PDF, brand out an
15. 0:33entire store, and then we're going to
16. 0:34launch ads, and that should give us
17. 0:37roughly 48 hours to get some data and to
18. 0:39see if we can profit or not. So, before
19. 0:42AI can brand out anything, I've created
20. 0:45a simple prompt where we want to create
21. 0:46a PDF. I gave it a few ideas, and
22. 0:49essentially [music]
23. 0:50we just want to know what are the top
24. 0:52documents to actually make some money.
25. 0:54So, we'll drop this into Claude, and
26. 0:56we're running the newest Fable 5 model,
27. 0:59so let's see what suggestions it has for
28. 1:02the best-selling PDFs. And real quick, I
29. 1:05am a bit sick, so if I sound a bit off,
30. 1:07that is why. Please forgive me. So,
31. 1:09Claude is suggesting a hormone wellness
32. 1:12guide for women, a baby sleep guide, a
33. 1:15pet behavior guide, how to make money
34. 1:17online, astrology dating ritual. What
35. 1:21the F is this, man? And I need to think,
36. 1:24what would be the best
37. 1:25>> [music]
38. 1:26>> to advertise? And I think the lowest
39. 1:28hanging fruit here has to be the baby
40. 1:30sleep parenting [music] guide, at least
41. 1:32with my current skill set. So, we're
42. 1:34going to say, "Prepare me a full PDF doc
43. 1:37that I can sell to the customer for the
44. 1:39baby sleep parenting guide."
45. 1:42That is it. I'm going to have Claude
46. 1:43cook this up. Let's see what it
47. 1:45prepares. So, here's our PDF, the
48. 1:47working parent sleep plan, and this
49. 1:50[music] is a 28-page document teaching
50. 1:52parents how to put their children to
51. 1:55sleep where they're not waking up in the
52. 1:56middle of the night. And it looks pretty
53. 1:59good considering we used like one or two
54. 2:02prompts on Claude. So, before we go and
55. 2:05build out the store and launch ads, I
56. 2:07want to at least create a cover photo or
57. 2:10get some branding for this product, and
58. 2:12then we can move forward. So, we'll type
59. 2:14to Claude, "Help us
60. 2:17create a
61. 2:18hero image for this
62. 2:22PDF.
63. 2:23Paste. And
64. 2:25actually, that's a prompt. We're
65. 2:27going to edit this. I need a detailed
66. 2:29prompt that I can drop into GPT-2 or
67. 2:32Nano Banana that'll create us a
68. 2:34one-to-one ratio image for our Shopify
69. 2:37store that looks really branded and high
70. 2:39quality. Now, let's see what this is
71. 2:42going to cook up. So, Claude has typed
72. 2:44out one main prompt plus a few different
73. 2:46variations here. So, we're going to head
74. 2:48on over to Nano Banana. We're going to
75. 2:49drop that prompt in, one-to-one ratio,
76. 2:52and we're going to generate this and at
77. 2:54least get the cover photo, and that
78. 2:56should give us enough leeway where we
79. 2:58can finalize the PDF, get the store
80. 3:00built, and then have our ads officially
81. 3:03launched. So, this is our main product
82. 3:05photo, and we have the cover for the PDF
83. 3:07all generated, which looks pretty
84. 3:09efficient. So, I generated a second
85. 3:11image without any of the text, [music]
86. 3:13and we're going to save this. And inside
87. 3:15of Claude, I'm going to do one more
88. 3:17version here where we drop that new
89. 3:19image it just created. But additionally,
90. 3:22I created a few more assets for the PDF
91. 3:24here, just so it can make it designed a
92. 3:26little more aesthetically. Again, I
93. 3:28don't want to sell slap. So, we're going
94. 3:29to say, "Recreate me
95. 3:32the PDF with the new assets. [music]
96. 3:35Thank you."
97. 3:37And now, Claude is going to give us a V2
98. 3:39of the PDF, and then from there, we're
99. 3:41going to have AI build the store,
100. 3:43hopefully under 30 [music] minutes, and
101. 3:44then we're going to get the ads
102. 3:46launched, and I'm going to show you two
103. 3:47different methods to actually get
104. 3:49creatives for the products [music] that
105. 3:51we're selling. So, it looks like V2 of
106. 3:53our PDF is all creative and this looks
107. 3:56pretty good and I'm not going to lie, I
108. 3:58did not read all 32 pages of this, not a
109. 4:01chance in hell, but it doesn't look
110. 4:03cheesy and assuming it's from Fable 5, I
111. 4:06trust the information here is pretty
112. 4:08solid. So, with that in mind, the next
113. 4:10step is to build out the store, list the
114. 4:13product and see how we can actually get
115. 4:15some sales. So, we're first going to run
116. 4:18our AI store builder. If you haven't
117. 4:20used this before, you just got to click
118. 4:21build my free store, enter in your info,
119. 4:24there's a few quick prompts you run
120. 4:26through, but the main perk of this is
121. 4:28it's [music] going to pre-build your
122. 4:29Shopify store for you, give you a
123. 4:31premium theme and instead of needing to
124. 4:34manually go through all of these steps
125. 4:36on yourself, you can just streamline it
126. 4:38in a fraction of the time. So, I will
127. 4:40have this link down in the description
128. 4:42below for anyone that wants to get their
129. 4:43store launched [music] very simple. Now,
130. 4:45the issue here is that we still need to
131. 4:47add that PDF onto our shop as a physical
132. 4:50product [music] and then AI is going to
133. 4:52do all of the branding within just a few
134. 4:54clicks. So, to do that, we're going to
135. 4:56come to products on the left side here
136. 4:58[music] and we can add a brand new
137. 5:00product and we're going to call this the
138. 5:02working parents
139. 5:05sleep plan and we're going to upload the
140. 5:07photo that AI created directly onto
141. 5:10here. So, this is a start. Technically,
142. 5:12yes, customers can purchase from us, but
143. 5:15we need to brand out the entire store.
144. 5:17We need update all of the text on the
145. 5:19website, we need to get some images for
146. 5:21the description, we need to change the
147. 5:23fonts, the colors, the branding and
148. 5:25thankfully, Claude is also going to help
149. 5:28us with that. So, we're first going to
150. 5:29take our store builder prompt here and
151. 5:31we can just drop this directly into
152. 5:33Claude and this is going to do the full
153. 5:35branding for our store and Claude is
154. 5:38going to give us the exact fonts we
155. 5:39need, it'll tell us the exact colors we
156. 5:42need, but more importantly, it types out
157. 5:44the entire product description where we
158. 5:46can just paste this onto our store. And
159. 5:49in the past, you would see me copy each
160. 5:51section one at a time where you would
161. 5:53have to physically paste in each section
162. 5:55one by one, which just takes a lot of
163. 5:57time. But I'm hooking you up with a
164. 5:59second prompt here that just does all of
165. 6:01the code for the website. So we're going
166. 6:02to drop this into AI as well. And again,
167. 6:06we need to wait some more, man. I just
168. 6:08want to get the store launch. But if you
169. 6:10have a little bit of patience, you just
170. 6:12need to relax, let AI cook, and then we
171. 6:15can proceed forward. Okay, so Claude has
172. 6:18prepared this full JSON file. All we
173. 6:20need to do is click copy.
174. 6:22And on Shopify, click online store.
175. 6:24You'll have the pre-built theme from the
176. 6:26AI store builder. Click these dots. You
177. 6:29want to click edit code. Then you want
178. 6:31to open up templates. And follow my
179. 6:33mouse. You want to click this new file.
180. 6:35And you want to call this
181. 6:36product.yourname.
182. 6:38So we're going to call this PDF, and you
183. 6:40want to end it [music] in .json. Very
184. 6:42important. Delete all of the text there.
185. 6:45Not important. Paste in the new text
186. 6:47from Claude. Click on save. So from
187. 6:50here, all of the text will be pasted on
188. 6:52your store. All of the collapsible tabs
189. 6:54[music] and everything else. So I'm
190. 6:56going to lock in. I'm going to customize
191. 6:58the fonts, the colors, and we're going
192. 7:00to bring this store to life. Okay, so
193. 7:02this is the final store. In just a
194. 7:04moment, we'll go prepare some ads and
195. 7:06hopefully get some sales on this. But I
196. 7:09at least want to walk you through. So I
197. 7:11used AI to prepare a few more product
198. 7:13photos here. That way I can give the
199. 7:15customer a bit more substance. [music]
200. 7:17And for the product page, it was
201. 7:18literally just those two prompts. And a
202. 7:21quick disclaimer, if you want to access
203. 7:23the two prompts I used to brand this
204. 7:25store out, I will have an info doc in
205. 7:27the description below and on the screen
206. 7:29now. Feel free, check that out. But for
207. 7:31the rest of our description, I didn't do
208. 7:33anything revolutionary. AI literally
209. 7:36prepped all the assets. It did all the
210. 7:38text. All I really had to do was go
211. 7:41back, make sure it was actually
212. 7:43accurate, tweak the colors a bit, change
213. 7:45the fonts, but it wasn't anything
214. 7:47revolutionary. Like this is the same
215. 7:49thing I do on my main drop shipping
216. 7:51stores. The only difference here is
217. 7:53we're selling a digital product. It's
218. 7:55not even something real as opposed to
219. 7:57typically drop shipping. So in just a
220. 7:59moment, we're going to schedule ads, but
221. 8:01I want to walk you through how to
222. 8:03fulfill orders with a digital product,
223. 8:05but also some other things on the back
224. 8:07[music] end to milk even more revenue
225. 8:09from our customers. So we have this app
226. 8:11on our store, big digital download,
227. 8:14where if somebody purchases this PDF
228. 8:16directly from us, we can send them an
229. 8:18email where they can directly download
230. 8:20it. So this is what the email looks like
231. 8:23after they purchase, where [music] they
232. 8:24can just click download, and then they
233. 8:26can directly access their documents. So
234. 8:29it's very straightforward, didn't take a
235. 8:30whole lot to set up, pretty simple. But
236. 8:33then we have another app installed. This
237. 8:35one's called AfterSell, where once
238. 8:37somebody purchases this PDF, we're going
239. 8:39to hit them with an upsell, where we
240. 8:42give [music] the customer the
241. 8:43opportunity to add some physical
242. 8:45products to their order. So the PDF gets
243. 8:48them through the door, but to make sure
244. 8:49we can profit on the back end, I'm
245. 8:51upselling the ceiling projector, and
246. 8:53then this white noise machine. So both
247. 8:55[music] of these products I also had
248. 8:57Claude give us the recommendation, and
249. 8:59then search them up on AliExpress,
250. 9:01[music] imported them into AutoDS, and
251. 9:04then was able to get those added onto
252. 9:06the store. So if you guys ever need a
253. 9:08specific supplier for physical products,
254. 9:11AutoDS is one of the best. They've been
255. 9:13sponsoring the channel for the past 3
256. 9:15years, and you [music] can get started
257. 9:16for literally $1 for your first 3 days.
258. 9:19So all of the relevant links today are
259. 9:21down below from the AI store builder,
260. 9:23AutoDS, [music]
261. 9:24and then the two AI prompts that I used
262. 9:26to brand out my entire store. So to get
263. 9:29ads launched, we're going to go to
264. 9:30ads.tiktok.com. [music]
265. 9:33And the reason I prefer TikTok ads is
266. 9:35one, they give free cash back. So, if
267. 9:37you've never launched TikTok ads before,
268. 9:39they literally pay you to spend money on
269. 9:42their platform. But, number two, you get
270. 9:44data a whole lot faster, whereas Meta
271. 9:47does usually take more time to stabilize
272. 9:49and optimize. So, on TikTok, we're going
273. 9:51to click on create. I'm going to walk
274. 9:53you through our campaign setup along
275. 9:56with the ad creative strategy. So, just
276. 9:58keep on watching here. But, we want to
277. 10:00get sales back on our site. So, we'll
278. 10:02call this PDF test. And we want to go
279. 10:04with a campaign budget. $50 is what
280. 10:08we're going to launch this with for
281. 10:09tomorrow. So, keep in mind it's
282. 10:10currently day one. I have 3 days in
283. 10:13total for this challenge. And one big,
284. 10:16big, massive takeaway, TikTok did a
285. 10:18brand new update this past week. For
286. 10:20your bid strategy, set this to maximize
287. 10:22results. Very important. Maximize
288. 10:25results. I'm going to repeat it once
289. 10:26more. Maximize results. Continue. And
290. 10:29the rest of the setup is exactly like
291. 10:31you've seen on the channel before. So,
292. 10:33the ad group name will be all creatives.
293. 10:37We want to go for conversions, select
294. 10:39our pixel, optimize for purchases. And
295. 10:41I'm going to have these ads go live for
296. 10:43tomorrow at midnight. Get that
297. 10:46confirmed. And now, this is where most
298. 10:48people will get confused is with the ad
299. 10:51creatives themselves. So, this is going
300. 10:53to be the video the customer sees before
301. 10:55they click onto our website. And I have
302. 10:57two methods for you, one free, and then
303. 10:59one that takes a bit more work. So, for
304. 11:01the free method, I'm searching get baby
305. 11:03to sleep on TikTok. And my plan here is
306. 11:06to find some videos that
307. 11:08target parents. But, this first video
308. 11:10here,
309. 11:11long story short, this is a mom. She's
310. 11:13targeting parents who struggle with the
311. 11:15same issue. And if we click her profile,
312. 11:17she's literally selling a course to
313. 11:19teach parents
314. 11:19>> [music]
315. 11:20>> how to get their children to sleep. So,
316. 11:22you want to find videos that walk them
317. 11:23through the problem and promote a
318. 11:25solution. And I don't want to infringe
319. 11:27on her copyright, but uh you got to read
320. 11:30between the lines a bit here if you're a
321. 11:31viewer. So, I'm going to find two videos
322. 11:34from the TikTok search bar that have
323. 11:36parents in them that have a baby that
324. 11:38explain a solution and that have a vague
325. 11:40CTA at the end. And with any video you
326. 11:43like, you can copy the link and then you
327. 11:45can use a TikTok video downloader to
328. 11:47just drop that link in there and you can
329. 11:49download a version without the
330. 11:51watermark. And this is another pretty
331. 11:53simple one where it just has a baby
332. 11:54sleeping, has some text. It's a
333. 11:56slideshow, but I only think there's a
334. 11:58one one slide essentially where again we
335. 12:01can easily just drop those links in and
336. 12:03download them for our ads. Now, for our
337. 12:05third video, I'm going to do a custom ad
338. 12:08here. That way I'm not just repurposing
339. 12:10other people's content. [music]
340. 12:11So, on Pinterest, I'm going to search
341. 12:14mother holding baby selfie and I want to
342. 12:16try and find someone who may be good for
343. 12:18an ad and we're going to have AI create
344. 12:21a similar version of something like this
345. 12:24and then we can animate it and bring it
346. 12:26to life. So, we have our official script
347. 12:28here, but let me show you how to
348. 12:30actually bring this script to life fully
349. 12:33automated with AI. [music] So, we're
350. 12:35going to copy the first line in the
351. 12:37script and I highly recommend you run
352. 12:39clean 3.0 turbo, one of the best tools
353. 12:42out there to animate your images. So,
354. 12:44we're going to drop the prompt in there,
355. 12:46take the photo of our influencer here.
356. 12:48I'm going to change the length to about
357. 12:5010 seconds and [music] 720p is fine and
358. 12:53I'm just going to do this for each of
359. 12:54the clips. And once we have each line
360. 12:57generated, it's just going to be the
361. 12:58lady yapping. So, what I already did in
362. 13:01advance is I sent this script to my
363. 13:04editor. He pieced this together for me.
364. 13:06I'm going to have it overlayed on the
365. 13:08screen now. This is the final ad.
366. 13:10>> If bedtime with your baby feels like
367. 13:12clocking into a second job, this is for
368. 13:14you. You worked all day and now it's
369. 13:167:00 p.m. and you're both about to spend
370. 13:182 hours rocking, feeding, and praying to
371. 13:20a crib. There's a 14-night plan that
372. 13:22teaches your baby to fall asleep on
373. 13:23their own. This is 24, instant download,
374. 13:2630-day guarantee, link below, go to bed.
375. 13:30>> This is a little ridiculous. I'm not
376. 13:31even going to cap, guys. And I will say
377. 13:34it's not the highest quality video, but
378. 13:36considering we just pieced this together
379. 13:38with AI and just a a couple minutes of
380. 13:41our time, this is good enough to toss
381. 13:43[music] into the campaign. We're going
382. 13:44to drop the link to our product page in
383. 13:46and always click preview. I can't tell
384. 13:48you how many failed campaigns I've sent
385. 13:51to the wrong product page. And now for
386. 13:53the creative assets, this is where we
387. 13:55can actually upload our three videos.
388. 13:57So, we're going to click upload here
389. 13:59>> [music]
390. 13:59>> and we're going to take all three of our
391. 14:00videos, drag and drop them here. Keep in
392. 14:03mind, two were directly from TikTok and
393. 14:05then the third one was the one we
394. 14:06manually prepared ourselves. [music] And
395. 14:08this will also be interesting to see two
396. 14:10days from now which one of these was
397. 14:13profitable, if any. [music] So, all
398. 14:15three of our ads are officially
399. 14:17uploaded. We're going to publish this
400. 14:19campaign and again, this will begin
401. 14:21spending at midnight today and we will
402. 14:23have a full 48 hours to see [music] if
403. 14:26we get any sales or not. But so far,
404. 14:29Claude has given [music] us the idea,
405. 14:31it's prepared the PDF, branded out the
406. 14:33entire store. Keep in mind, we have
407. 14:36those two upsell products that AutoDS is
408. 14:38going to be fulfilling. [music] So, at
409. 14:40this point, we just need to let TikTok
410. 14:42do its thing and two days from now we
411. 14:44will have some data to see what the
412. 14:46final results actually are and to
413. 14:49determine if our drop-shipping success
414. 14:51has any indicator of selling digital
415. 14:54products.
416. 14:55>> Yo, welcome back, ladies and gentlemen.
417. 14:58So, it's been 24 hours since we launched
418. 15:00ads for the PDF and currently we are up
419. 15:03to three orders for $94.96.
420. 15:08And what makes digital products so
421. 15:10unique is there's zero cost to actually
422. 15:12fulfill the order. So, as long as we can
423. 15:15keep this whole column right here, our
424. 15:17cost per purchase, less than $25, that's
425. 15:21what we're selling the product for. Then
426. 15:23technically we are profitable on the
427. 15:25back end. So today keep in mind we
428. 15:27launched three ads overall, but we spent
429. 15:30$50 amongst those three and we got three
430. 15:33purchases back in return. So after all
431. 15:36expenses we made $30 in net profit and
432. 15:4031% margins for day one of a product is
433. 15:44pretty damn good, but considering Claude
434. 15:47made this product out of thin air that
435. 15:49is even more unbelievable. And one of
436. 15:51our customers they added one of the
437. 15:53white noise machines for an extra $19.99
438. 15:56which gave us just a little more
439. 15:58profits. So for tomorrow day number
440. 16:00three, we're going to attempt to scale
441. 16:02this product. Instead of spending 50
442. 16:05bucks a day, we're just going to double
443. 16:06the budget to $100 per day. After all we
444. 16:10had 30% profit margins which is pretty
445. 16:13decent. And considering our expenses are
446. 16:15super lean, I don't think this will be
447. 16:18an issue for tomorrow. So I'm going to
448. 16:20let this campaign spend another 24 hours
449. 16:23and then I'll check back in to conclude
450. 16:26our full 72 hours of drop shipping a
451. 16:29digital product. So it's been another 24
452. 16:32hours. Day three is coming to an end and
453. 16:35before we break down the final profit
454. 16:37loss real quick for anyone out there
455. 16:39that would like to work directly with me
456. 16:41to build and scale your e-commerce
457. 16:44store, click the very first link in the
458. 16:46description and the pinned comment down
459. 16:48below. We've helped hundreds of students
460. 16:50get their first winning products from
461. 16:52stay-at-home moms, 9-5 workers,
462. 16:55full-time students,
463. 16:56>> [music]
464. 16:56>> and the common denominator isn't that
465. 16:58they were genius or had a massive
466. 17:00budget, but they did have enough
467. 17:02self-awareness and they applied to get
468. 17:04one-on-one help and right now you can do
469. 17:06the same exact thing by clicking the
470. 17:08first link in the pinned comment and the
471. 17:10description below. So for today, we
472. 17:13ended up bringing in five orders for
473. 17:15$184.93.
474. 17:18And the the only difference with today
475. 17:21is that we spent $100 on ads, where
476. 17:24yesterday we only spent $50. So, if you
477. 17:27look at our three ads reminder, we just
478. 17:29want to be getting purchases back for
479. 17:31less than our selling price, which in
480. 17:33this case was $24.99.
481. 17:36So, for today, we profited $45 in net
482. 17:39profit. But, let me show you from day
483. 17:41one of this video all the way up until
484. 17:44today. So, day one reminder, we just
485. 17:46built the store, got the ads scheduled.
486. 17:49Day two was yesterday, we had our $50
487. 17:50[music] budget. And then day three,
488. 17:52which was today, we ramped our budget up
489. 17:54to $100 with TikTok ads. So, with all of
490. 17:58that in mind, after all expenses,
491. 18:00transaction fees, we had some upsell
492. 18:02products, don't forget those, we are
493. 18:04walking away with $75 in pure net
494. 18:07profit. And again, this isn't Lambo
495. 18:10money, you're not going to be in a New
496. 18:12York City Dubai penthouse. However, the
497. 18:15fact that this was my very first ever
498. 18:17ebook that I'm selling as a standalone
499. 18:19product, hitting 26% net margins within
500. 18:2372 hours, really isn't a terrible start.
501. 18:27So, that is going to be a wrap for
502. 18:28today. On the screen now is a free
503. 18:312-hour guide taking you through
504. 18:33step-by-step how to build and launch
505. 18:34your e-com store, but in a whole hell of
506. 18:37a lot more detail compared to this
507. 18:39video. Check it out, get some value, and
508. 18:41I'll catch you there.