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I Tried AI Dropshipping For 7 Days, Copy Every Step — Transcript

by Mark Tilbury · 45,728 words · 5,571 segments · language en · Watch on YouTube

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0:00- I just challenged this AI drop shipping expert
0:02to make $1,000 from a new store within just seven days.
0:06If he can do it, then I'll give him $1,000 in cash.
0:09If not, then I'm going to give that $1,000 away
0:12to someone in the comments who says
0:14what store they would start if they did the challenge.
0:16But there are three rules he must follow.
0:19First, he can't spend more than $300.
0:23Second, he has to show you every step
0:26so you can copy his exact strategies.
0:28I've of course done this challenge
0:30before myself as someone just sort
0:32of testing out drop shipping.
0:33But as Lauren is an expert, the whole point of this video is
0:37to show you everything in far more depth than
0:39I've ever done before.
0:41So he has to make this video a goldmine of information.
0:44And third, he has to select a niche at random.
0:48I've put all the comments from my last drop shipping video
0:51in this trophy with all of your store suggestions.
0:54So Lauren, if you can pick one at random for me, please.
0:57There's plenty in there.
0:58- It's the golden ticket. - There you go.
1:00- Okay. I've got Johannes here who says,
1:03"My idea would be a small niche store
1:05around smart everyday gadgets, home office,
1:08organization." So it looks like we're going with office.
1:11- Okay. So that is our niche selected.
1:14So we can tick that off the list.
1:16Now this is your to-do list.
1:19You'll notice some of these steps are actually in gold.
1:22This is where I'm going to come back in
1:24and check on your progress.
1:26So here's $300. Start the timer.
1:31- All right guys, the pressure is on.
1:33I only have seven days to complete this challenge.
1:35The first thing I'm going to do is market research.
1:37Now this part is really important
1:38because if I don't find the right products,
1:40everything else will be a waste.
1:41So my first method is a tool I love to use
1:44and it simply saves me a lot
1:45of time when I do product research
1:47because I've got everything here in the marketplace
1:50and the handpicked products and the trending products.
1:52So I'm going to find my office products right here
1:55and then I'm going to show you more
1:56methods that I like to use.
1:58But I always like to start with this one.
2:00And from here I can see a whole bunch of trending products,
2:04but it's not that easy.
2:06I'm not just going to add the first products that I see.
2:08I need to understand, first of all,
2:09what makes a winning product on my store?
2:12And I've got this little cheat sheet that reminds me of all
2:15of the important things that I picked up in my 10
2:17years of doing drop shipping.
2:18Now you also have access to this cheat sheet.
2:20There's a link right below the video and you can grab this.
2:23It's got tons and tons of pages, my personal blueprint of
2:27how I've made it and all of my trial
2:29and error in the last 10 years.
2:31But let's just go back to the marketplace really quick
2:33because I want to show you how easy it is
2:35to find products right here.
2:36I've got a whole bunch of products coming from a
2:38whole bunch of suppliers.
2:40So how do I know which ones to choose?
2:42First of all, I can see that these products are not
2:44relevant to my niche.
2:46I did say that I'm going with the office niche.
2:48So a lot of products
2:49that I'm seeing here currently are not relevant.
2:53In order to find it, I'm just going
2:54to look at the categories up here.
2:56And I can see I've got toys and hobbies, home
2:58and garden, outdoors, sports and fitness,
3:01but I don't seem to have the office niche.
3:04So I'm going to go with the closest category
3:07that will have office products.
3:09In this case, it's going to be electronics and gadgets.
3:11So if I click on that, I can get a list of all
3:14of the trending electronics and gadgets products.
3:17Now I have to see what matches the office niche,
3:20but I want to keep a few things in mind.
3:22I'm seeing all of these wonderful products.
3:24Before I make my decision, I'm going
3:26to go back to my blueprint.
3:27What makes a winning product?
3:29The first thing it has to do is it has
3:31to solve a clear problem or have a strong wow factor.
3:35It could be either or, it doesn't need to be both of them,
3:37but one of the two needs to be true.
3:39The product also needs to be very easy
3:40to explain in three seconds or less.
3:42If I show you this product
3:43and you don't understand what it does in that timeframe,
3:47it's going to be really hard to market it.
3:48And another thing I need to keep in mind while I'm scrolling
3:51through these products is the price range.
3:54I don't want to go for really cheap products
3:57because that means low quality
3:59and it's also really hard
4:00to compete at such a low price range.
4:03The return on investment is not going to be high
4:05and I do want to sell high quality products.
4:07Mark is going to come in at some point
4:08and test my products after I find them.
4:10And I also don't want to disappoint him
4:12and I want this store to work.
4:13Now I also don't want to go above $80, and that's simply
4:17because nobody really knows my business yet.
4:18So customers are not going to dish out 200, $300
4:22on a store that they don't really know.
4:23Next, I want to pay attention to market potential.
4:25I want to find products that I could sell for two
4:28to three times the source price that I'm seeing here.
4:30I'm also going to look for products that are lightweight,
4:32shippable, and safe because I don't want
4:34to sell dangerous products.
4:35And if they're heavy, shipping cost
4:37is also going to be expensive.
4:38It's going to eat into my profits
4:39and I've only got $300 of budget to put into this store.
4:43Last but not least, I'm going to look
4:44for a proven audience interests.
4:46We're going to get more into this later.
4:47Like let's open up this product really quick.
4:49It looks pretty cool. I don't think I've seen it before
4:53and it could be relevant to the office niche.
4:55So this is a wireless induction speaker
4:57and I can see that it's portable.
4:59This could be a cool office product to have on the side
5:02and kind of listen to music, but that's not the point here.
5:05Look at all of this information
5:07that I can get from the handpicked product section.
5:09I've got an engagement score.
5:10The higher it is, the more people are engaging
5:13with this type of product.
5:14I've also got a saturation score.
5:16Now I take saturation with a grain of salt
5:18because I've had success selling products
5:20that are really saturated on the market
5:23and I'm probably going to do the same here,
5:25but the saturation score shows me
5:26how much this product already exists on the market.
5:29I've also got target audience that's going
5:31to help me when I make it to the marketing section.
5:33More importantly, I've got these videos right here
5:36so I can see trending videos that other sellers have made
5:39for this product, which is also going to help me understand
5:41what angles, what hooks are working for people.
5:44I've also got the seller stores
5:45so I can analyze my competition.
5:47I've seen this guy selling it for $70,
5:50this one is selling it for 63,
5:51and I can source it right here for just $12.
5:54So that is the profit potential.
5:56And last but not least, I've got the trending products.
5:59This is kind of similar
6:00to the handpicked products that we just saw.
6:03Only here, there is not much human in the loop.
6:06This uses the power of artificial intelligence
6:09that scans thousands of sellers' websites, sees
6:13what they're selling, what's going well for them,
6:16and it lays it all down for me right here.
6:19So I like to do a little mix
6:20between marketplace handpicked products
6:23and trending products,
6:24all which give me different data inside.
6:25So I see this foldable portable laptop stand,
6:30which could be a good office product.
6:32I haven't analyzed it yet,
6:34but you can see right here that it holds your laptop,
6:36holds your tablet, and also holds your mobile phone.
6:38So it's kind of like a three-in-one tripod holder,
6:41which is kind of nice.
6:43The info that I'm getting here is
6:45how much this product has sold.
6:46So you can see 14,000, almost 15,000 times it's sold,
6:51the profit potential, how many reviews this product has,
6:54of course the selling price and overall product score,
6:58and a product distribution list.
7:00So here I can see what countries this product
7:02is being sold to the most.
7:03Now I'm going to target the US audience
7:06with this store under the seven-day challenge,
7:08and that's simply because I find it much easier to sell
7:11to the US audience at first.
7:13Last day, I've got this general sales chart,
7:14so this helps me understand when this
7:17product sells really well.
7:18Now, although it sells pretty well throughout the year,
7:21which makes it an evergreen product,
7:23evergreen products sell all year long, which is great,
7:26but it does get seasonal around the end
7:28of the year, which is great.
7:30So I know that if I try to sell this product
7:31around Christmas time, I'm going
7:33to have a big surge in sales.
7:35I'm getting all of this data just
7:36from the trending products.
7:38I can also see the seller's videos.
7:39I can see how much likes, 11,000 on this video,
7:421,500 on this one,
7:43so I could analyze their videos once again when I get
7:46to the marketing section.
7:47All right, so with that in mind, I'm going to lock in
7:50and start finding products using the marketplace handpicked
7:53products and trending products to save me time
7:55because time is not on my hands with the seven days
7:57that I have to make this store profitable.
7:59So let's dive in and I want to show you what I found.
8:09All right, so I got my list of the top 10 products
8:12that I found, but just
8:13because I found the product doesn't really mean it's a
8:16winner until I pass further validation checks.
8:19And this winner product checklist right here
8:22helps me do just that.
8:24Now you can use it too.
8:25I've got a link to it right here in the cheat sheet.
8:28As I said, link below this video, grab your free copy
8:30because it goes through everything
8:32that I'm showing step by step.
8:33So you've got a link to the product
8:34research tracker right here.
8:36Basically what I do is I put down the
8:38products titles right here.
8:40So these are my top 10 or top 11.
8:43And normally I will look for more than 11 products,
8:46but I am limited on time.
8:47I only have seven days to get this challenge done.
8:50I placed a source link right here where I found the product
8:53so I won't lose track of
8:54where I found it if I'm going to use it.
8:56So after filling in all of these questions,
8:58it's just a dropdown menu with a yes or a no, I get a score.
9:01So the first product that I found, this wired computer mouse
9:06that I found right here,
9:07we can see it if I just click this link.
9:09So it is an office product,
9:11but it's just your everyday mouse.
9:13At the end, I got a product score of two
9:15and the verdict says no, skip this one.
9:18So the ones that did look promising is this one right here.
9:23So this cheat sheet desk mat, I kind of like it.
9:26It's not like your everyday mat.
9:28It's not a regular mouse pad.
9:30Let me show you the product really quick.
9:31It's large, it's oversized.
9:33So this is actually a really cool
9:34product that stood out to me.
9:36And as you can see, I answered yes to all these questions.
9:39So I got an overall score of eight here,
9:40which is the maximum because I answered yes to everything.
9:43And as you can see, the verdict here is a winner.
9:46Number two that I found is this 199 speed fan.
9:51What stood out in this one for me is, again,
9:53it's not your everyday fan.
9:55You can see that you can kind of fold this one.
9:57And the third product is kind of similar to the second.
9:59I can't do too many products at once,
10:02so I still haven't decided if I'm going to go
10:04with the 199 speed fan
10:06or this diamond glitter fan over here.
10:08What I liked about this one is simply the design.
10:10Just look at it. It glitters, it's bling, bling.
10:13It stands out for sure.
10:15But I also like to throw in my other way
10:17of doing product research.
10:18So the second method is to use social media hashtag trends.
10:22So here's what I mean by that.
10:23This is called the reverse product research method.
10:26You start with not the product,
10:28but the video that got a lot of hits.
10:31And from that you get to the product, you get
10:33to the seller's website, and you can validate from there.
10:35I got to search up these hashtags right here,
10:38but we can always improvise, right?
10:40It doesn't need to be a copy and paste.
10:42So what I'm going to do is I'm going to open up TikTok here
10:44on my computer and I'm going
10:45to start searching for those hashtags.
10:46I'm going to go for the first one, so gadgets.
10:48I'm going to copy it from here,
10:50paste it right here on the search,
10:52and I'm going to search for all of the hashtag gadgets
10:56and see what cool gadgets I can find.
10:58Gadgets, it's kind of relevant to me
10:59because office space uses a lot of gadgets.
11:02Like this jellyfish humidifier looks pretty cool.
11:05It got 39,000 views.
11:06Doesn't have to necessarily be an office product,
11:10but it can kind of be an office decor product
11:12that you put on the side of the table
11:13and it kind of calms you down as you focus in on your work.
11:1739,000 views.
11:18So I could open it and I could see the product in action.
11:21And if I like it, I'm simply going to search
11:23for it on Amazon Ali Express
11:25or the AutoDS Marketplace, find the source
11:28and add all the info here
11:30to the market research spreadsheet.
11:32Now, if I continue scrolling, I can see that a lot
11:34of products here, they are gadgets,
11:37but a lot are not relevant to the office niche.
11:40So like I said, you can always revise the hashtags.
11:43So instead of gadgets,
11:46I'm currently building the office niche
11:48because that's what Johan wanted.
11:50So I'm going to look for office gadgets,
11:53and that could give me more insights as to products
11:55that are relevant to the office.
11:58So now I'm seeing these office chairs, which are kind
12:00of cool, but probably won't fit my criteria in
12:02terms of the product price.
12:04This gadget is pretty cool, so check this out.
12:07This is a slider for my MacBook, so it's kind
12:11of like a docking station.
12:13And when you're done working, you kind of slide it in
12:16and it also charges it.
12:18So I'm always looking for products that are unique.
12:21And as you know, the criteria is it needs
12:23to either solve a clear problem or have a wow factor.
12:26And this one actually has both, which is great.
12:29It's an extra added bonus.
12:30The more products you fill in
12:32to this winning product checklist,
12:33the higher the chances you're really going to be able
12:36to find and narrow down on your winners.
12:38So I'm going to quickly scroll through my social media
12:40hashtag trends and see what products I could find
12:43and add to my winning products checklist.
12:51All right, so now that my market research is finished,
12:54I narrowed down my winning products.
12:56With the help of this checklist,
12:57I know which products I'm going to order,
12:59and I want to get them here as soon as possible
13:02because Mark is going to come down and test these products.
13:05And if he won't like it, it's back to square one
13:07and I don't have the luxury of time.
13:09So now I'm finished with my market research
13:13and I'm going to jump to the next step
13:14of building my Shopify store.
13:18I want to get a store up and running in minutes.
13:20And back in the day when I didn't have the help
13:22of AI tools, this would take days.
13:24So let me show you how easy it is to get a store up
13:27and running as quickly as possible
13:29so I can start adding my products,
13:31market them, and start getting sales.
13:33So let me show you this cool tool that I use
13:34that gets my website up in minutes.
13:36I'm going to leave a link to it in a description
13:39below this video so that you can use it yourself.
13:41Let me show you how to get this done step by step.
13:43So I'm going to click right here
13:44where it says build my free store.
13:46And I want to emphasize on free
13:48because I only have a $300 budget
13:51and seven days to make this thing profitable.
13:54So now it's asking me for my email address.
13:56If you've already registered to Shopify
13:58before, use an email that you haven't used so
14:01that you can take advantage of this free trial.
14:04So I'm just going to write my email,
14:07click continue with email.
14:09Now it's asking for a password,
14:10so create a designated password, click log in.
14:14Now I'm going to click here where it says claim store.
14:17Okay, it says you're all set
14:19and it's redirecting me so
14:21that I can actually start getting this store built for me.
14:24So now it's asking me to pick a niche.
14:26So I can see fashion, pets, electronics and gadgets, home
14:30and garden, sports and fitness,
14:32but I don't see the office niche.
14:34And that's why I love this challenge
14:35because I haven't tried the office niche before.
14:37So what I'm going to do is I'm just going to pick the
14:38closest thing next to office, which is electronics
14:42and gadgets, and then I'm going to click on done.
14:45Now I get to choose a couple of banners
14:47and it's going to use that as the banners for my homepage.
14:51So I like what I see here.
14:53It's all around the gadgets niche as we can see.
14:56I'm going to go with these two.
14:57They look pretty good and they're
14:58around the same concept and click on done.
15:01Now it's asking me to activate my store.
15:04So it says right here, we've secured you a discount,
15:07$1 for three months.
15:08So what I like about this is that's what I'm going to pay,
15:12$1 per month for three months.
15:14So after three months, my budget cost is
15:17$3 to have this store running.
15:18And during that time, it's more than enough
15:21to start doing my marketing and get sales
15:23and get everything up and running without dishing out
15:26too much out of my pocket.
15:27And once again, with $300, I really need this.
15:30So I'm going to click here where it says activate my store.
15:32Now I fill in my payment info.
15:34But you can see right here, I'm going
15:36with the basic Shopify plan.
15:38You have to have a plan if you want to start selling,
15:40but you can see that today I'm not paying anything,
15:44so you get it free for three days.
15:46And then in three days from now, it's going to charge me $1,
15:50and it's going to keep charging me
15:51that $1 for the next three months.
15:53So let's get to that. I'm going
15:54to enter my payment information right here
15:56and click subscribe.
15:58I am now into Shopify,
16:00but my store wasn't actually built yet.
16:02Let's continue with the flow until everything is ready.
16:04Now I'm going to click here where it says I'm
16:06done, continue.
16:07Now it's asking me to pick my store type.
16:09So I've got two different store types.
16:11I got a free beginner store
16:13and I got a professional one product store.
16:15Now, as exciting as a one-product store might seem to be,
16:18at this point, we're not really ready for that yet
16:21because if I go with a one-product store
16:23and that one product flops, it just doesn't work,
16:26doesn't make any sales, then this seven-day challenge
16:29is not going to be completed the right way.
16:31We don't only want to start
16:32with one product if we haven't fully tested it yet.
16:35I'm going to go with free beginner store.
16:38And once again, that also makes sense
16:39with my budget in mind.
16:41So free beginner store, I'm going
16:43to continue with that, okay?
16:45Now I got to click here where it says make your store
16:47unique, just hit customize my store.
16:49And now the AI is working in the background.
16:51And again, I really like this
16:52because we didn't have this back in the day.
16:54You had to create everything from scratch,
16:57and we all know how much AI can help us save a lot of time
17:00and really be able to create a one-person business.
17:03Okay. Now it's asking me to add top selling products.
17:06This is the part where it gets set up
17:08for us automatically in the back end.
17:10So I'm going to scroll down
17:13and I'm going to click here where it says
17:14register to AutoDS.
17:16Now, this is going to take 99 cents of my budget
17:20because we're getting a 99 cent trial from AutoDS.
17:23So I'm going to click here where it says register to AutoDS.
17:26So right now my budget goes from 300 to 299.
17:30So since I already have my AutoDS account registered,
17:33I'm going to click here where it says log in now.
17:35If you haven't registered yet, if you haven't used it
17:37for product research when I was doing it, then you're going
17:40to register for an account right here.
17:41Okay? So I'm just going to log into my account really quick.
17:44Okay? So I'm inside my AutoDS account.
17:46If you registered for the first time,
17:48it already added your Shopify store,
17:50but if you logged in like I did, I need to click here
17:52where it says add store.
17:55Now I want to add my Shopify store to my AutoDS account.
17:58So I'm going to click here where it says Shopify
18:00store and continue.
18:02I have an existing Shopify store
18:04because I had it pre-made for me, so I'm going
18:06to continue with this option.
18:08And now it just redirected me to the Shopify app store.
18:11So I'm just going to click open right here
18:13and now it simply makes the connection.
18:15So now AutoDS is also connected to my Shopify store
18:18and I'm going to be able to do a lot
18:20of things like quickly import products,
18:22automatically fulfill my orders,
18:24and we'll get to all of that in due time.
18:26But right now the connection is being made
18:28and I can go back to continue getting my store built for me.
18:32So we finished this section
18:33where it said register to AutoDS.
18:35I'm going to click right here where it says done.
18:37My Shopify store is live.
18:39I haven't seen it yet, but the
18:40AI finished building it for me.
18:42So before we hop in and see the store that we got, we need
18:45to remove the store password.
18:46So I'm going to click here where it says store password,
18:49and that redirected me to the password removal section on
18:52my Shopify dashboard.
18:54And you can see right here that I need
18:56to toggle off the password, but
18:57before that, you have to add a store address.
19:01So I'm going to click here where it says
19:02add your store address.
19:04And obviously we don't have a physical store location.
19:08If you have a business address,
19:09you can go ahead and add that here.
19:11If not, just use your home address. Don't worry about it.
19:14Nobody's going to see it. Just add something.
19:19So Shopify will know that you have an address.
19:21Click on save it business address. Okay, and that's saved.
19:24And now the password toggle is actually clickable.
19:28So I'm going to toggle off my store password,
19:31save my settings right up here.
19:33Online store is open to everyone. Great.
19:36I still haven't seen my store yet,
19:39but let's continue with the flow
19:40until everything is finished.
19:42So I removed my store password.
19:43Now I get to click on this button that says access my store.
19:46So let's take a look at what we got.
19:48Okay, so this is a store.
19:50I have a little announcement banner up here, which is cool.
19:52It says free shipping welcome site wide sale.
19:54Well, I'm going to change the text later,
19:56but right now I just want you to see the store
19:58that you get in just a couple of minutes
20:00by using that AI tool.
20:03So I got the two banners right here
20:04that I pre-selected in the beginning.
20:07And as I scroll down, I can see one of the products
20:09that it added to my store,
20:11and we have a nice visualization here.
20:13As I scroll down, we can see images, text next to it,
20:16and then we got this seasonal sell over here,
20:18don't miss our hot deals.
20:20Be the first to know about our new
20:22collections and exclusive offers.
20:23So this is where we get to collect our customer's email
20:25addresses, and we can use that later on
20:28for free email marketing promotions.
20:31And then why choose us?
20:32So gaining the customer's trust,
20:34got a nice little video over here, customer testimonials
20:37and a contact form to reach out to us about us and so forth.
20:41But we're not done yet. I'm going to go back to that flow
20:44and I'm going to click here where it says done.
20:46Now it's showing me that I can create
20:47viral videos in minutes.
20:49Now, we're not at that part yet,
20:51but it's good to know that there's a tool
20:54that can help us make videos with the help of AI.
20:57So this tool right here can create the AI avatar for you
21:01and make a video around your product.
21:03Now, I might use this or I might just make the videos myself
21:06or maybe a little bit of both.
21:08It's always good to do testing,
21:10but it's not the time to market yet.
21:11So I'm just going to close this tab and click on done.
21:14And now is one of my most favorite parts.
21:16So when you're getting your store for free over here,
21:20you also get a free domain name.
21:22So domain name is what people type to get to your store.
21:25And up until now, you're using a default domain.
21:27So you can see my domain here says
21:29stguserstore.myshopify.com.
21:33That doesn't look like a real serious business.
21:35So now I get my own dot store domain name
21:38and it's free for the first year.
21:40And then after a year, it's five
21:42and a half dollars per month.
21:44By then, you're already making
21:45yourselves in profit to cover that.
21:47So here you get to choose a domain name for your store.
21:50And if you're not sure at this point what domain name to go
21:53with, you can always do that later in AutoDS.
21:56There's a settings option.
21:57You can go to domains
21:58and connect your own dot store domain there.
22:00But I can just brainstorm some
22:02names and type them right here.
22:04I can also get the help of ChatGPT
22:05to help me brainstorm some names.
22:07But for the office niche, I'm just going
22:09to try something like
22:15maxoffice.store.
22:18Let's see if we have that domain
22:20availability and it's available.
22:24So I'm going to go with maxoffice.store and click continue.
22:30Now it's asking me to create a. Store account.
22:33Don't really have to worry about this one.
22:34It already kind of gives you a name
22:36and an email, which of course I can change to my own.
22:41I'm just going to create an account and I'll have it ready.
22:46Okay, that's pretty much it. I secured my free domain.
22:49Now I need to scroll down
22:50and click here where it says connect now.
22:52And what it's doing now is it's connecting the name
22:54that I just registered to my Shopify store.
22:58So here I'm going to click on connect existing
23:01and here I'm going to type in the domain name
23:03that I just registered for myself.
23:05If you forgot it or forgot how to spell it,
23:08you can always go back here, scroll up a little bit,
23:11and then you've got it right here, maxoffice.store.
23:13There's a copy button, so I'm just going to click it,
23:17head back, paste it right here
23:19where it says connect existing domain, click on next.
23:22That's it. Domain added. Takes around 24 hours.
23:25So if I come back by tomorrow
23:28and just write maxoffice.store on my browser's URL,
23:32it's going to take me to my store.
23:33So that's it, free domain.
23:35So I'm going to scroll down and click on done.
23:38I literally got this up and running in two minutes,
23:41so I'm going to check off use AI to build the store.
23:45I'm a little bit nervous about the next part
23:48because this is where Mark comes to test the products
23:50and I really hope he's going to like it
23:52because it's going to be a huge time waster for me if not.
23:54So let's check in tomorrow when Mark
23:56comes to test the products.
23:59Right. So all the products have arrived and now me
24:02and Mark need to narrow these down to the top three products
24:04to market and sell in our store.
24:06And I think Mark's the perfect person for this job
24:08because he's got loads of physical product experience.
24:10- Well, I think we should make some space to start with.
24:12Let's get a couple of these off the table so
24:14that we can see what you've ordered.
24:17Let's start with this one. Pass me a 26 blade, please.
24:21- Okay, this one is sharp. Be careful, please.
24:23- Lovely job. No worries. Just have a look in here.
24:25It's big old box. I'm getting excited.
24:30- Box number one.
24:32- Is that it? Well, that's typical Amazon, isn't it?
24:35- That's a huge box.
24:37- So we've got, looks like a power bank.
24:42Quite sure how that fits into the office remit.
24:44- Yeah. I, I kind of got a little bit nervous with this one.
24:49It wasn't really a part of my market research,
24:51but I was kind of thinking, okay,
24:52if I don't have enough product
24:53or if they're not good enough, you know, I,
24:55it's only a seven-day challenge, so I had
24:57to think what else can I add?
24:59- Okay. Well, I'm not overly keen on that one,
25:01if I'm perfectly honest with you.
25:03So I hope you've done better on the rest.
25:04- I, I did. I did. - Okay. Yeah.
25:06- I was just thinking, you know, office on the go,
25:08maybe there's people that like to travel a lot, but okay.
25:10- Yeah, but there's so many people selling this sort
25:12of thing, so I think we'd be pretty hard
25:15pushed, wouldn't we, to do that?
25:16So let's, let's put it to one side and see what else we got.
25:19- Now, you guys might be thinking
25:21that was pretty quick coming from China.
25:23Usually takes like 10 days and you'd be right,
25:26but I actually found the products on
25:27Amazon for next day delivery.
25:29Now, of course, normally I'd recommend ordering the exact
25:32products that you intend to sell,
25:34but there's not much I can do
25:35because of the time constraints.
25:37So what have you got there, Mark?
25:38- I'm not quite sure. It looks like he's been playing
25:40football with this, the delivery driver, so
25:42let's cut it open and have a look.
25:44Hopefully it's not damaged. Oh, okay. What have we got here?
25:49Oh, I think I know what this is. Nimbot.
25:51Yes, I know what this is. Oh, it's quite nicely packaged.
25:55These are quite neat little devices actually.
25:58As far as I remember, these, these are label printers.
26:02- Yeah. So you know how I ordered that power bank?
26:04This kind of on the same impulse purchase, just kind
26:07of getting nervous and thinking
26:08what else can I add just if the two main products
26:10don't really go so well?
26:12- That is a useful product. Do you know what?
26:13The only thing that worries me with these is there's
26:16so many people already selling these.
26:18Okay. Well, let's put that middle.
26:19It's certainly better than the power bank.
26:22So we're not throwing it out at the moment,
26:24but for the reasons I've stated, I think
26:27that might be difficult for us.
26:29But let's see what we can do, hey? Okay.
26:31Oh, that's a bit more weighty.
26:33Hopefully it's a bit, bit of a bigger product,
26:35a bit more office related.
26:37Let's see what we've got here. Okay.
26:41So these are sort of some kind of match.
26:46- Yeah. So it's a mouse pad.
26:48It's not your average mouse pad.
26:49It's really oversized and large, right?
26:51So you can put the computer and the keyboard
26:53and the mouse and it's all on it.
26:55Now, basically what this does is it gives you shortcuts to,
26:59you know, to, depends on the program you're using.
27:01You've got Excel, you've got Word, you've got PowerPoint,
27:04you've got Python for coders.
27:06- So - You've even got your exercises
27:08for your office chair. That pretty cool.
27:10- That's pretty good. - That'd be good for me.
27:12- So this, this has a use for a lot of people
27:14who are working in the office, right?
27:15So instead of opening up ChatGPT or Google
27:18and, oh, what was the shortcut
27:19to open a certain thing in Excel or PowerPoint
27:22or whatever, you got all the shortcuts right here.
27:24- If the price is right,
27:25I think we could sell a lot of these.
27:27Fantastic. So you've got the last box down there.
27:29So should we have a look at that one?
27:31- Here we go. - Okay.
27:32What have we got here? Is this our last one?
27:34- This is our last one. - Oh, fingers crossed there.
27:37Let's have a look. I've got three items in here, I think.
27:41Anything else? That's three items. Right.
27:45So these are fans, yeah?
27:48- Not your everyday fan, but yeah.
27:50Hopefully they got the colors right
27:51because they see the same colors on
27:52the box, which is not right.
27:53- That not right now? - It should be two different colors.
27:56- Okay. Let's have a look. Oh, look at that.
27:58It's got a, got a flashlight on it as well.
28:01And moveable end.
28:04- Works right outside the box. - Well,
28:05- That's - Pretty good, isn't it?
28:06- Yeah. - So I can actually set that up on a desk.
28:08That looks pretty good. It's got a charging lead.
28:10It's got good instructions by the looks of it.
28:14Should we have a look, see if this one's okay?
28:18Oh yeah, this is, this is a different color.
28:21- All right, good. - So it's the same, same fan,
28:23yeah? Yeah, same fan.
28:25- Yeah. I had to get another color.
28:26- All the same features. - I wanted to get another color
28:28because I didn't know which color we're going to go with.
28:29- Is this the same? - That one is different
28:33and I had to go with a different angle.
28:34- Oh, look at that. Whoa, that's a diva one, isn't it?
28:37- You know, it's actually better than
28:39what I saw in the picture.
28:40- Yeah, that might suit me even
28:41better. S pretty good, isn't it?
28:44- Yeah. - That really feels quite cool, doesn't it?
28:48- Yeah. - I think that's good, you know.
28:50I could diva that up all day long if you use it as a mic.
28:52- Around what you got left in your hair mark.
28:54- That is very marked, wouldn't it?
28:56Because you know, you'd say that was just for girls
28:58or ladies maybe,
28:59but I'd buy that for the wife just for a laugh.
29:02- I think she'd like it. - I reckon
29:04that's your hero item right there.
29:07I don't think you need both of those.
29:08I think you only need one of each type for sure.
29:12And I think we want to use one of these mouse mats as well.
29:16I reckon. I reckon they're your
29:18winning products right there.
29:19So let's narrow it down to that. What do you reckon?
29:22- Okay. So two colors of the fans.
29:24I agree with this one because then you're not only going
29:26for pink or, you know, for women.
29:28This one is actually really nice.
29:30So we can go with these two.
29:32- And we can possibly list the other color
29:34variations as well.
29:35- Definitely. We can even list more
29:37variations that we didn't even order.
29:38That's completely fine, but I do want
29:40to shoot videos on some of them so that we can market them
29:42and, and see what we can get. I like this one.
29:44- Okay. - I'm with you as well.
29:45- I'm 100% on that one. - Okay. Looks like we got a deal.
29:49- Superb. - So Mark, can I be cheeky here for a minute?
29:52- You can have a go. - Okay, good.
29:53Because I got a little favor to ask
29:55and just hear me out here, okay?
29:56So I ordered a bunch of products
29:58and I only got that 300 budget for the seven-day challenge,
30:02which as you know is not easy
30:03and I really want to work to make this profitable.
30:05Now as dropshippers, we're not going
30:07to order every single variant that we're going to sell.
30:11So what I want to ask is I'm only going
30:13to shoot videos on these three products, right?
30:16The mat and the two fans.
30:17I will still sell all the other products as added variants,
30:21but I ordered them just so that you could tell me,
30:24give me your input and tell me
30:25which ones you want to go with.
30:27So if it's okay, I would like
30:29to get a refund on the products
30:30that I'm not running videos on, which is these...
30:33Hold on, just hear me out. It's these pads, right?
30:35It's the fan
30:36and the printer, the label printer and the power bank.
30:41If I could just get a refund on those just
30:43for this challenge and continue working on my $300 budget,
30:46that'll give me a much higher chance
30:48to win on this challenge.
30:50- Okay. Well, I can see where you're coming from.
30:55I like the mouse mats, as you know,
30:57and I can use those myself.
30:58My wife would definitely like the fan,
31:00so I don't mind having it off you.
31:02Label printer, yeah, I think they're a winner.
31:04I don't have one, so I'll have that as well.
31:07And who doesn't need a power bank? Yeah, all right.
31:11How much would they come to?
31:12How much do you want off the budget for those?
31:15- I'm glad you're helping me out here.
31:17Three and four comes out to $70.
31:20- $70. Yep, there you go. $70. Add that to the budget, man.
31:26- I appreciate that, Mark. - So I think we can tick test
31:29products with Mark off the list.
31:31There we go, just like so.
31:33And I'm going to take all my bits and leave you to it.
31:36And of course, I'll be coming back to review it later on.
31:40Good luck.
31:42- Right. So now it's time to spy on our competition
31:45by carrying out some competitor research.
31:47Now, the entire goal here is to see
31:49what other people are doing successfully
31:51and think of unique ways
31:52to improve on it and sell my products.
31:54And it all starts by doing the social media hashtag trend
31:57searches again on the products
31:59that I know I'm going to sell now.
32:00Now, yesterday when I was doing market research,
32:03I was just looking for videos that are going viral
32:05that have a lot of engagements,
32:06but now it's going to be a little bit different.
32:09I'm going to be going through the comments
32:10and I'm going to look for gaps.
32:11I'm going to see what people are looking for
32:13that they couldn't find in those videos.
32:15So that way I'll know how I can make it better.
32:17First, I'm going to open up TikTok
32:20and I'm going to search for product number one.
32:22Let's go with that oversized mouse pad.
32:27So oversized mouse pad,
32:29and of course you can think of different ways
32:31to describe the product to find other videos
32:36through those keywords.
32:37So it could be oversized mouse pad,
32:38but as you see here, I'm getting a lot
32:40of oversized mouse pads,
32:41but they don't have all the shortcuts
32:44and all the keys that I had on the products that I ordered.
32:48So once again, I'm just going to refine that
32:50and write shortcut mouse pad
32:52because that's what's so special about them, right?
32:54And here we go. So now I'm seeing all of the videos
32:59that are similar to the product that I'm going to sell.
33:01So now I'm just going to open the first one that I see here
33:05and let's start going through the comments.
33:07So this guy's saying excellent product.
33:10Not much I can do about that, right?
33:11But this guy's saying the item is not available.
33:14That tells me that Tony actually tried to purchase it
33:17and he was kind of bummed out
33:18that the seller ran out of stock.
33:20This guy's asking, what's the price
33:21and where can I buy it from?
33:23So the mistake that this seller made right here is they
33:25didn't write that there's going to be a link in the bio
33:28where they can actually purchase the product.
33:30So I'm going to keep that in
33:31mind and make sure that I have it.
33:33The chosen one is asking, does it fit on your entire desk?
33:36What if your desk isn't that big?
33:38So that means that I can make this better by making sure
33:43that my buyers know what is the size of the mouse pad.
33:46They don't have to click a thousand places
33:48to get that information.
33:50You want to give them exactly what they need
33:52to know as fast as possible.
33:53Now look at all these commenters.
33:55I can get more and more information.
33:57This guy's asking something unique.
33:59Does the print fade over time? So I can learn from that.
34:03On my product page, I'm going to emphasize on the fact
34:07that the print isn't high quality and I can see that
34:11because I have the physical products.
34:13So what I'm going to do now is I'm going
34:14to continue down this process of looking for comments,
34:18seeing what I can pick up on, writing these gaps
34:21inside a file that I can use later on when I start
34:23to make videos and create my website around these products.
34:35Here's one that caught my eye.
34:36Do you have one for Linux and Cisco?
34:39So that makes me kind of happy
34:40because one of the variants that I ordered were also Linux.
34:42Some are asking, is there a Mac version? Is it good for Mac?
34:45So I know that I'm also going to add a Mac variation.
34:48Is there one for Adobe After Effects?
34:50And also one person was complaining,
34:52this is an AI voiceover.
34:54So of course I'm not going to be using any AI voiceover.
34:56I'm going to be using my own voice.
34:59And this is all really good insights just
35:01from that first video.
35:03So you already understand how this works.
35:05You can go on and on gathering more
35:07and more insights just from comments
35:09by watching popular videos on those products.
35:12But I want to move on because I also want
35:14to analyze these sellers' websites
35:16and see what are the gaps that I can fill in there as well.
35:20So I'm going to start my website competitor research
35:22by simply searching for the product.
35:23It doesn't matter where you search for it, as long
35:25as you find relevant listings.
35:27So AliExpress, Amazon, whatever comes to mind.
35:30So here I am in Ali Express.
35:32Let's search for the second product,
35:34which was a portable fan.
35:37I'm going to write 199 speed
35:39because I want to get to those listings.
35:42That's what made it so special.
35:44Okay, so here's that purple variation that we decided to go
35:47with and here's that diamond glitter one as well.
35:51So let's just click on one of them.
35:54Going to go with the purple variation.
35:57So now what I do is I right click on the main image
36:00and I click on where it says search this
36:02tab with Google Lens.
36:05Now I need to highlight the part
36:07of the picture that I want to search.
36:09And one of the things that I don't like about AliExpress is
36:12it automatically zooms on the main image.
36:15And so that way it only sees part of the image,
36:18but Google understands that
36:20and it can still find the whole image
36:21as you can see right here.
36:23So I've got all of these Amazon UK listings,
36:26but I'm looking for seller's websites.
36:29So I found this one guy right here. It's called Aeroflux.
36:34So they renamed the item, which is great,
36:37and I do that as well.
36:39And this way, it makes it harder for the customers
36:42to simply search for the product anywhere else
36:44and find where you're actually purchasing it from.
36:47So here they call it Aeroflux Portable Handheld Turbo Fan,
36:51USB rechargeable with ice cooling plate and digital display.
36:55I can already see how I can make this title better
36:58and we'll get to that in good time,
37:00but this is already a pretty good
37:02insight that I'm picking up on.
37:04See what else they got here.
37:05So we've got the reviews here, which looks pretty good.
37:08Okay, so this text over here is not bad.
37:11I always want to keep the text short, not too long.
37:14This one actually looks pretty good, so no complaints there.
37:17Key features. So he has it in a bulleted list right here.
37:20The seller is doing a pretty good job.
37:23I would fix this spacing issue.
37:24You don't need too much spacing between each line of text,
37:27but these are small things
37:28that we can make better when we are doing it for ourselves.
37:32As I make it to the end of the page, I can read all
37:34of these customer testimonials,
37:36which makes me feel like I can trust the brand even more.
37:40And I've got this sticky add to cart.
37:41So that's also a pretty good idea
37:43because as I scroll down, I kind of lose track of
37:46where I am on the page and what do I do to check out?
37:49A lot of people were asking that in the comments as well.
37:51You always want to make it very clear,
37:53how do you check out with the product?
37:55So what I'm going to do now is I'm simply going
37:57to copy the URL
37:59because I want to save this for future reference.
38:02Another thing that I didn't really like
38:03as I was copying the URL is just look at this slug.
38:06A slug is the end of the URL
38:09and just look how long it is over here.
38:11You don't need all of that Aeroflux portable.
38:13He put the whole title inside the slug, not very friendly.
38:17It might not make the customer be like, "Okay, I'm not going
38:20to check out because the URL was so long,
38:23but this is something that we can easily make better
38:26and look more professional." So I'm just going
38:28to leave the link right here under competitor websites
38:34for product number two, so I can come back
38:36and reference to that later.
38:38Now, because AliExpress has that annoying zooming feature,
38:41what I like about Amazon is it
38:42does make it a little bit easier.
38:44So if I right click on the Amazon main image,
38:46you can see there's no weird zooming stuff going on
38:49and I can just search this image with Google Lens
38:51and I'm actually getting even more results
38:53because it doesn't just catch a corner of the image
38:56and tries to look for it.
38:57So this time it also found that Aeroflex guy,
39:00but as I scroll down, I'm getting more and more results.
39:02Like look at this guy, calls himself Nexara Living.
39:05Can just click on it, boom, another competitor website.
39:09Can see how much he's selling it for.
39:11And I actually have a lot of insights on this one
39:13and I can already think of a few
39:14things that I can improve here.
39:16It doesn't look as professional as that Aeroflex website.
39:19You can see all of the background here is blue
39:21and then we have these white background images.
39:24It just doesn't look good to the eye.
39:27And as I'm scrolling down here, he is doing one thing right
39:31by giving discounted pricing, right?
39:33Buy two products, get 5% off,
39:35buy three products get 10% off,
39:37but all of these emojis just make it look spammy.
39:40It makes it feel like AI kind of wrote it,
39:43and we want our website to look human and trustworthy.
39:47So this website doesn't really have that going on.
39:49Now I did mention how Aeroflix did do a good job keeping
39:53text short, not too long.
39:55We're not writing books. We're not selling features.
39:59We're selling the feeling.
40:00We're selling the emotion that you would get from
40:03that product when it arrives in your hands.
40:07And just look at all of the texts that we're seeing here.
40:09As I'm scrolling through, I'm sure that you can see
40:12and understand exactly what I'm talking about.
40:14And then more big paragraphs,
40:16more big paragraphs, not very good.
40:18And then here at the bottom when he did try
40:20to put some customer reviews, there's only one review.
40:24So that looks like not a lot of people are buying it.
40:27And as I continue scrolling, the colors are changing.
40:29It's just not smooth.
40:31The only good thing that he does have going on is he is
40:33selling a viral product.
40:35I'm definitely going to take this for reference.
40:37So as we see my competitor research file is starting
40:39to get full with a lot of good insights,
40:41but when you do it, you should put a lot more time than the
40:44time that I have here to get this done.
40:46All right, so I'm going to go ahead
40:48and tick off competitor research
40:50and move on to the next step, which is optimize my store,
40:53work on the branding and make it way better than the
40:56competitors that I have down right here.
41:00Okay, so now it's time for the fun part.
41:03Optimizing my store and branding so it looks super clean
41:05and professional, ready
41:07for when we start getting real customers.
41:09Now I'm going to keep this section really raw
41:10and walk you through my entire thought process
41:13so you can watch me optimize it in real time
41:15and steal my exact strategies.
41:17So let's dive in.
41:18The first thing I want to do is optimize my
41:20Shopify store settings.
41:21I've got the whole flow right here in the cheat sheet,
41:24as you know, LinkedIn and description below.
41:26So if this gets a little bit too technical for you,
41:28you can easily follow along later.
41:30I'm going to head over to online store preferences
41:34and there I'll have social sharing image and SEO.
41:37What I'm doing here is optimizing my homepage title
41:40and the meta description
41:42and also adding a small image which will be used
41:46as the Favakon to my store.
41:48That's that little icon
41:49that we can see right up here on our Chrome browser.
41:52And the reason we need this is if someone searches
41:56for our website or anything close to our website,
41:59maybe a product that we're selling
42:01or something close to the meta description that we're going
42:03to write here, they will see it on Google search results.
42:07So this will help me get some free
42:09organic traffic to my store.
42:10And also at the end of the day, it
42:12makes your store look professional.
42:13So in order to get this done quickly,
42:15but in a good way, I like to use the help of ChatGPT.
42:19And I am going to use the free version
42:21because the pro version costs $20 a month.
42:23Most of you may already have it,
42:25but I am going to keep this under my $300 budget
42:27and I don't want to ask for any more refunds from Mark.
42:30So here I've got a ready-made prompt that's going
42:32to help me get a good title
42:34and meta description for my store
42:35before we move on to the store logo.
42:37So I'm just going to copy all of this.
42:39So my store brand niche is office products,
42:43essentials,
42:48workspace, productivity.
42:54Okay, so who is our target customer?
42:55For me, it's pretty obvious.
42:57My target customer is anyone 18 and up.
43:01Okay, what does my store sell?
43:03Let's go ahead and fill in this bracket.
43:10Office products, essentials, accessories. That's it.
43:13Now we got all the rules.
43:14I don't need to touch anything here.
43:16I'm just going to go ahead and send in this prompt.
43:22And just two seconds later.
43:23So we got five homepage SEO title options
43:26and five meta description options.
43:28I'm going to go with this meta description,
43:31tapped into the feeling that I want,
43:33and that is the one that I'm going with.
43:34So that is my meta description right here.
43:36I just copied it from ChatGPT
43:38and pasted it right here
43:40where we were under online store preferences,
43:42social sharing image and SEO.
43:45Now let's just get one of the titles.
43:46Think the first one can work good,
43:49but I like how the last one also talked about
43:51office and remote work.
43:52So it gives you all of the options
43:55for a wider target audience
43:57that the store could be relevant for.
43:58So I'm going to go with office product
44:00and workspace essentials for home office and remote work.
44:04And I'm just going to make one little addition to this.
44:06So I'm going to copy the title, head back over here,
44:09paste it under homepage title
44:11and put a little separator, workspace essentials for home,
44:14office and remote work.
44:16Sounds good. So I've got my title.
44:18I've got my meta description.
44:19Every time I make a couple of changes, I always remember
44:22to save it up here on top because if we don't,
44:24and this happens to me a lot, I just move on
44:26to the next menus and the next screens.
44:29I forget to save it and then I
44:30got to go back and do it again.
44:31So the last thing that we need here is an image
44:33for social sharing and SEO.
44:36So where are we going to get this image from?
44:38Once again, back to the cheat sheet.
44:40So for the logo, we've got three different
44:42options that I put down here.
44:44They're all for free because we all
44:45know I'm working on a budget here.
44:47Now, I usually use a Shopify logo maker.
44:49I want to try something a little bit different this time.
44:52I like Canva. They have both free and paid options.
44:55And name cheap, I've heard a lot of good reviews about that.
44:58So I'm just going to dive in and see what kind
45:00of a logo they can make for me as well.
45:03So I clicked on the free logo maker,
45:05create beautiful logos in five minutes.
45:07Great. So what is the brand's name?
45:09Let's go ahead and type that out
45:11and then click here where it says create free logo.
45:15I'm just going to click on continue. That's an optional.
45:17Okay. And now we've got choose a style.
45:19So pick your favorite font.
45:21I like how they're giving me customization options
45:23before giving me pre-generated options.
45:26And I like this one here in the middle
45:27because at the end of the day, I want the font to be clear.
45:30I know that it's going to be a logo,
45:32so it's going to be kind of small.
45:33So you want to make sure that it's readable
45:35and more and more options.
45:37So just go with what looks good. Okay.
45:39And now we are going with favorite colors.
45:42Now, I do want to go with a black and white.
45:45I don't see the options here.
45:47So I'm going to go with anything that's closest to it,
45:50which is this one right here.
45:53Don't want to add a slogan just yet,
45:55so I'm going to click on continue.
45:57And now it's asking me to pick three favorite icons.
46:00So I want to go with something that resembles anything
46:05around office, workspace, or kind of gives you that vibe,
46:08but I'm still going to search for something else.
46:10Let's search for something like pen
46:11or anything that I might have around the workspace.
46:14So I'm going to choose the first one
46:15and continue with that icon.
46:18Okay, here are the results.
46:19And actually they look pretty good.
46:22So yeah, I like what I'm seeing here.
46:24Look how much I can scroll.
46:26All of these logos are for free,
46:28but I'm just going to scroll all the way to the top
46:29because I did see something
46:31that I liked, which is this one right here.
46:32It looks great. Now I just simply want to download it.
46:35So I'm going to click here where it says sign
46:37up or log in to download.
46:40That's it. It was automatically downloaded for me.
46:42Let's go ahead and add that into the meta title
46:46and description where we were under social
46:48sharing image and SEO.
46:49So I'm going to click here where it says add image
46:52back on my Shopify dashboard,
46:53and then it's under this directory, so max office logo.
46:57So we've got cover.png,
46:59and I'll see that we've got default.png, which also has it.
47:03And this makes the logo a little bit bigger in terms
47:06of the background, but then it might be a little bit smaller
47:08because we have all
47:10of this dead space on the top and on the bottom.
47:12So I'm just going to go with cover.png,
47:15which just has the logo,
47:16which means it could just look a little bit bigger.
47:19And there we go. So I like what I'm seeing here.
47:22I'm going to go ahead and save it. Okay, great.
47:25We've got the homepage title,
47:26we've got the meta description,
47:27and we've got a nice little logo for our website.
47:30But just quickly, one more thing left on this page.
47:33If you scroll down beyond the homepage title
47:35and meta description, you have this
47:37automatic redirection over here.
47:39This is something I want you to do really quickly.
47:41So we've got country and region automatically
47:43toggled on, which is great.
47:45Display is a storefront that matches a visitor's location.
47:48Fine. But the language here is also something that I like
47:51to have on because if you're going
47:53to target the international audience,
47:55and I'm going to do that at some point as well,
47:57my main target audience is going to be the United States
47:59because there's a lot of buying power over there
48:02and I'm going to be able to ship
48:03really quickly to them as well.
48:05But at some point, we're also going to open up our store
48:07to the international market so that anybody
48:09around the world can go to our store
48:12and have the checkout option to purchase our products.
48:15So for that, I want to make sure
48:17that the store is localized for them as well.
48:19And one option to do that is right here
48:20where it says language, displays the language
48:22that matches a visitor's browser when available.
48:26So I'm just going to toggle that on and that's it.
48:28We're done with this page. Don't forget
48:30to save right here on top.
48:31The next step is to do our markets in store currency.
48:35So Shopify dashboard,
48:37here on the left menu, we've got markets.
48:39And here you can see that my main market
48:40is the United States.
48:42That's because I registered my store in the United States
48:44when I did the whole signup process.
48:46But once again, what if I want to open up my store
48:48to the international market?
48:49So I'm going to click here where it says
48:51create international market.
48:53And again, this isn't a must right from the bat,
48:55but when you want to get to it, this is how it's done.
48:58So here under the name, I'm just going
48:59to keep it on international.
49:01And here under includes, it's asking
49:04what countries do you want to include it to?
49:06So some of them are ticked in
49:08and some of them are ticked out, as you can see right here.
49:11And that's simply because it's much easier to ship
49:13to the countries that are ticked in by default.
49:17Shopify already has a lot of experience with this,
49:19so you don't really need to try
49:20and understand what countries you can and cannot ship to.
49:23With the suppliers that we'll be using in this video,
49:26they can all ship to these countries anyway.
49:28So I'm going to leave it as is.
49:30I'm not going to touch any of the options here.
49:33I'm going to click on done. And here under the currency,
49:36under the catalogs, under the discounts, you want
49:39to make sure that all of these are inherited,
49:42which they are on a default option.
49:44But if you would like to turn any
49:45of these off, this is where it's done.
49:47I don't want to overcomplicate it, leave it as is
49:50and click on save up here.
49:51Okay? Now all
49:53of those countries can also have the
49:55checkout option on my website.
49:56So it's going to be localized
49:58and they'll have the checkout option.
50:00So you can see right now that I've got United States
50:02and 27 additional regions.
50:04And now we're moving on to the location settings.
50:06So the location basically represents
50:09where you're shipping your products from.
50:11Now remember, we are under the drop shipping business model.
50:14We can ship our products from anywhere around the world
50:17because we're not actually holding them in our stock, right?
50:20There's no inventory, no upfront investments when it comes
50:23to the products, the warehouses and the locations.
50:26But Shopify still wants to know
50:29where you're shipping out your products from.
50:31So if you're at this point while creating your store,
50:35you might not know exactly which suppliers you're going
50:38to use and where their locations are.
50:41We're just going to use the simplicity of AutoDS
50:44because I am going to be using their products
50:46and their suppliers
50:47that are already embedded inside the platform.
50:50So back to the Shopify dashboard, let's click on settings
50:54and all the way over here we've got locations.
50:57Now guys, again, this part is going
50:58to get a little bit technical.
51:00We're going to go through locations and shipping policies
51:04and where we can ship to, where we ship from.
51:06If this gets a little bit technical for you, don't worry,
51:09pause the video, re-watch these
51:11sections, go through the cheat sheet.
51:13This is all step by step.
51:15If you want to add additional products from other suppliers
51:18that are not inside AutoDS, then you do need
51:20to specify an additional location.
51:22And I made this easy for you.
51:24I added a few warehouse addresses from the biggest regions
51:28that people usually ship from.
51:29If you want to add a US supplier, then you can just grab one
51:33of the warehouse addresses from here.
51:36Okay? So you have all of these addresses from Miami,
51:38Florida, Los Angeles, California, Delaware, California.
51:41It doesn't matter as long as you know that that supplier
51:44that you're using, that you're creating this location for,
51:47is going to ship from anywhere within the US.
51:50Okay? So this is just to grab a quick address.
51:52And those are the top four that I added here
51:54because usually those are the top regions
51:56that drop shippers like to start with.
51:58So currently, we don't need
51:59to touch anything under locations
52:01because I'm only going
52:02to be using the suppliers within AutoDS.
52:05So it's going to be using the app
52:07and custom fulfillment locations from the third party
52:09service because when I got my store generated for me
52:12with the help of AI, this was already installed for me
52:15to make my life easier.
52:16All right, so after locations,
52:18we've got shipping and delivery.
52:20I always like to offer free shipping no matter what.
52:23If you're paying $10 for the product, let's say
52:25that's the product price, two more dollars for shipping,
52:27you're not going to charge the customer $2 for shipping just
52:29because you're paying $2 for shipping.
52:31Back to the Shopify dashboard,
52:33settings, shipping and delivery.
52:36So you're going to click on add custom profile, you're going
52:39to give it a name, you're going to tie the products
52:41that you added to your store that you want to be tied
52:44to this shipping profile.
52:46Select your fulfillment location.
52:48So the fulfillment location is
52:50what we had configured in the previous step under locations.
52:53But again, I'm keeping things simple.
52:55I'm only selling products from the AutoDS platform,
52:59so I don't need to create these
53:00additional shipping profiles.
53:01Here is the easiest way
53:03to get your store policies up and running.
53:04And what policies means is, again, all
53:07of those boring pages, return
53:09and refund policy, privacy policy, terms of service,
53:13shipping policy, contact information, all of that.
53:16I want to get all of these pages ready so
53:18that when we do the navigation menu,
53:20we place them in the right places on the website,
53:22and once again, forget about it.
53:24So here's how we set our store policies.
53:26The location to set this is under settings/store policies.
53:31So again, back to the Shopify dashboard.
53:34We're going to click on settings
53:37and we're going to look for policies,
53:38which is all the way here at the bottom
53:40because Shopify knows how boring this is.
53:42So here are the policy options that we have under Shopify.
53:45This is already pre-written for me,
53:47and some of these need to be generated by us.
53:49Some of it can be pre-generated by Shopify.
53:52Let's take it step by step
53:53and get all of our policies in place.
53:55The first is return and refund policy.
53:58So if I click on it, you see that everything is blank,
54:00but we still need to fill this in.
54:02Luckily, Shopify has this quick option here
54:05that says insert template.
54:07This is already a ready-made template for returns
54:09and refunds, but obviously you're not going
54:11to do it without making some tweaks
54:13and adjustments to make sure that it aligns
54:15with your returns and refunds.
54:17When you're setting up these policies, once again,
54:19you might not know exactly what your return
54:21and refund policies are.
54:23Some products are going to come from suppliers
54:26that offer 14-day returns.
54:28Some are going to offer 30. Some lucky ones might even offer
54:3160, and that's great
54:32because whatever return policy I'm going
54:34to get from my supplier, that's the same exact return
54:37and refund policy that I'm going to offer to my buyers.
54:40Now, on the other hand, I want you to keep in mind
54:42that returns and refunds, when you're working
54:45with good products, high quality, fast delivery, all
54:48of which I'm doing here on this store, you don't need
54:51to worry that much about returns and refunds
54:53because it's going to make up maybe one maximum 2%
54:59of your transactions.
55:00So here I have the template.
55:01It says we have a 30-day return policy,
55:04which means you have 30 days
55:05after receiving your item to request a return.
55:07This was automatically generated
55:09by Shopify when I clicked insert template.
55:11Now, if you haven't tested these products yet
55:13and you don't want to offer 30 days right off the bat,
55:16you can go ahead and change that to 14 days.
55:20And if you already have good experience with these products
55:22and you're making good sales, you can go ahead
55:25and even bump it up to 60 days
55:26because that is going
55:28to make you look much better than your competitors.
55:30And most customers are not going to ask to return products
55:32after 30 days anyway.
55:34At least that's from my 10 years of experience.
55:37I'm going to go ahead and keep it on 30.
55:39So to be eligible for a return,
55:41the item must be in the same condition that you received it.
55:43Okay, all of this is good,
55:45but here are some of the brackets
55:46that we need to change here.
55:48To start a return, you can contact us at whatever email.
55:53So here, you can either add your own email address
55:59or if you have an email address under your domain name.
56:03I didn't set one up when I did my dot store domain,
56:05so I'm just going to use my regular email.
56:07That doesn't really bother me. Okay.
56:09So to start a return, you can contact us here.
56:12Please know that returns will be need
56:13to send to the following address.
56:15This is a line that I'm going to remove.
56:17I don't want to give them a return address in advance
56:20because I don't know what the return address is,
56:22and I don't want them to return the products to my address
56:24because I have nothing to do with it.
56:26So what you do is when a customer reaches out to you,
56:29to the email that I have written right here, it's like,
56:32"Hey, I want to return this product
56:33for whatever reason." Go ahead
56:35and reach out to your supplier.
56:37"Hey, I need a return label for this product.
56:39"And they'll simply send you a return label.
56:42That return label is already going
56:43to have a return address on it.
56:45What you do with that return label
56:46is you send it to the buyer.
56:47The buyer is going to return the package
56:49with that return label.
56:51The supplier will get the package, send you a refund,
56:54and you will send the buyer refund.
56:56Okay? You can always contact us for any...
56:58I'm going to remove this because I already gave them the
56:59contact us address.
57:01So this is why we always make just a few tweaks.
57:04But again, guys, you only have to do this once. Okay.
57:08Damages and issues, please inspect your
57:10order upon reception.
57:11That's great. I'm going to keep that.
57:13And exceptions, non-returnable items.
57:15Some certain types of items cannot be
57:17returned, like perishable good.
57:18I'm not going to keep that sentence
57:20because we're not going to sell those type of items.
57:22Okay, so exchanges, I'm going to keep it on
57:23because this basically says instead of sending you a refund,
57:26we'll just send you a replacement, another item.
57:29It's always better to send them a replacement instead
57:31of a refund because that way we still keep the profit
57:34that we had when that order came in.
57:36That's it. My return and refunds policy is finished.
57:39I'm going to click on publish.
57:41Now, it's not on my store yet.
57:43All of these pages and these policies
57:45that we're creating right now, I'm going to show you soon
57:47how you can actually get it visible on your store,
57:50but right now we just need to set these pages
57:52and have them ready to be on our navigation menu.
57:55Next is the privacy policy.
57:57You can see here that Shopify says that it's automated,
58:00so you don't really need to do anything here.
58:02Leave it as is. Next, we've got terms of service.
58:05So once again, I clicked on it.
58:07This is another policy page that we need to have.
58:09You see it on every website.
58:10You need to have it on yours as well.
58:12So I'm going to click here where it says insert template.
58:16And here, once again, I'm just going
58:17to make the required changes like the email address.
58:21Let's go ahead and fill that in. Okay. Insert trading name.
58:26It's pretty much your business name.
58:27So for me, it's Max Office. Email once again. Okay.
58:32And here is business address.
58:34I need to copy and paste it from my store settings.
58:37Then we've also got business phone number.
58:39I usually never leave my phone number on my website
58:41because it's my personal number.
58:44We're not some big business, big corporation,
58:46and that's completely fine.
58:47Most customers don't really want to call you anyway.
58:50I'm just going to remove all of those
58:51because it's not a huge must, but if you have it, go ahead
58:55and enter it and click on publish.
58:57Terms of service, done. Next is our shipping policy.
59:02So here, there is no template.
59:04That's because we all have different shipping
59:05policies that we can use.
59:07How quick do we ship? How quick do we deliver?
59:10When do the tracking numbers come in?
59:11So instead of having to sit down
59:13and write down your shipping policy word by word,
59:16I have a pre-made policy written
59:18for you right here in the cheat sheet.
59:20So scroll down under store policies to
59:22where it says pre-made policies.
59:24Click on shipping policy, free shipping policy template.
59:27So let's copy from here, from
59:29where it says shipping policy all the way until the end
59:32of it right here, contact information.
59:35I'm going to skip on the phone number, like I said.
59:38I'm just going to paste all of that right here.
59:40But once again, we just need to add in the extra brackets.
59:43So store name, the shipping policy describes how
59:47max office.
59:50Okay, go through all of this. Shipping processing time.
59:53So all orders are processed within how many business days?
59:57Go with the maximum number.
59:59You know that you're not going to work with slow suppliers.
1:00:01You're not going to work with suppliers that take three
1:00:03to four weeks shipping.
1:00:04Even if you want to ship from China to the US,
1:00:07you're still going to look for suppliers
1:00:09that can ship from China to US relatively quickly
1:00:12and not have the customers wait 14 days or more.
1:00:15This should never take more than three
1:00:17to four business days.
1:00:18Most of the suppliers that I work
1:00:19with usually provide tracking information
1:00:23within a day or two.
1:00:25Anything longer than that might have the customers reaching
1:00:28out to you, "Hey, when are you going
1:00:29to ship out my package?" Shipping times,
1:00:31domestic shipping within a certain country, okay?
1:00:35Because you want to be able to distinguish between if I ship
1:00:38to the US, it's going to take this much time,
1:00:40but if I ship to the rest of the world, it's going to take
1:00:42that much time because usually it's not the same timeframe.
1:00:44So here under domestic shipping,
1:00:47which in my case is the United States, so under country,
1:00:50I'm going to write United States within the United States.
1:00:54Estimated delivery time.
1:00:55And again, now we're talking about delivery time,
1:00:58not processing time.
1:00:59I'm going to give it up to 10 business days
1:01:01because again, even if I ship from China,
1:01:04it's not going to take longer than that.
1:01:06It's going to even take less.
1:01:08And if I ship from the US to the US even better,
1:01:11domestic shipping to my domestic target audience, it's going
1:01:14to arrive within a day or two.
1:01:15I'm going to have really happy customers.
1:01:18Next, international shipping.
1:01:20Estimated delivery time here is going
1:01:22to be just a little bit more.
1:01:24So I'm going to have this up to 14 business days.
1:01:27It's not going to take longer than that from my experience.
1:01:30So up to 10 business days to the US
1:01:31and up to 14 business days internationally.
1:01:34Okay? Then another quick one right here,
1:01:36please note delivery times are estimates and not guaranteed.
1:01:40Always a good sentence to have.
1:01:42Now here you've got your shipping costs, right?
1:01:44Standard shipping, express shipping, international shipping.
1:01:47As you know, we're going
1:01:48to offer free shipping no matter what.
1:01:50So I'm just going to remove all of this
1:01:52and I'm going to write one sentence.
1:01:54We offer free shipping worldwide.
1:01:59Looks better, sounds better, feels better.
1:02:02Tracking information.
1:02:05Once your order has shipped,
1:02:06you will receive an email confirmation
1:02:08with a tracking number and then how long that will take.
1:02:11This is similar to the processing time.
1:02:14So we're just going to put it two to four business days.
1:02:19And now they have a clear answer when they actually
1:02:21get tracking information.
1:02:23You can track your package using the link provided.
1:02:26So I'm going to show you soon how you can also create a page
1:02:28because right now we're creating policies
1:02:30and pages that's coming up next,
1:02:32how you can create a track your order page so
1:02:35that customers won't need to send you emails all the time.
1:02:37Hey, where's my package? When is it going to arrive?
1:02:40When is the tracking going to be updated?
1:02:41When it's going to be delivered?
1:02:43We're going to get all that done so that you won't have
1:02:46to receive all of those emails.
1:02:47So under shipping restrictions,
1:02:49I'm not going to write anything here.
1:02:51I'm just going to remove it because when we did the shipping
1:02:54and delivery settings, we specified exactly
1:02:56what countries we can ship to.
1:02:58So if someone in a certain location that I don't ship to
1:03:03goes to my website
1:03:05and tries to purchase the product,
1:03:06they won't have the checkout option anyway.
1:03:08Let's continue here. Damaged, lost, delayed shipments.
1:03:10You can reach out to us at our email.
1:03:12So once again, write your email under the email bracket
1:03:17and we will assist where possible.
1:03:19Contact information.
1:03:20Last but not least, once again, your email address.
1:03:24Shipping policy is done. Going to click on publish.
1:03:26Okay, great. One more quick policy.
1:03:28Right here under contact information.
1:03:31I know we've done this plenty of times
1:03:33where you can reach out to us to contact, but it's mandatory
1:03:37and it will make the customers feel safe when
1:03:39checking out on our stores.
1:03:41So trade name is store name.
1:03:43Going to go ahead and write max office,
1:03:46phone number I remove.
1:03:48Email. We've been over this plenty of times, so
1:03:51you guys know how this goes.
1:03:53There's a couple of more pages that I always like
1:03:55to add in addition to these policies.
1:03:57So under the cheat sheet, you have a full list of all
1:04:00of the pages that we need, whether it's a policy
1:04:02or an actual page.
1:04:04And by actual page, I mean things like our story, right?
1:04:07Who we are. When customers go to my website, I want them
1:04:10to have that option to go to a page
1:04:13and actually read about who we are, what our business is,
1:04:16the goals, what we stand for and all of that.
1:04:18Helps with the branding effect
1:04:20and also helps them feel more safe on our website.
1:04:23Next is a blog. We're not going
1:04:24to do a blog in this video only
1:04:26because again, it's a seven-day challenge.
1:04:29Having a blog page, writing blog articles
1:04:32and even getting help from AI
1:04:34to generate the blog articles is really good
1:04:36for your website because it'll bring organic traffic
1:04:39at some point or another.
1:04:40Contact us is an important page to have.
1:04:43Order tracking is also something that we need to have.
1:04:45I just talked about that. I'm
1:04:46going to show you now how to do it.
1:04:48It's already preset.
1:04:49We just need to put it in our navigation menu.
1:04:51Shipping policy, return policy, privacy terms
1:04:54of service, we already did that.
1:04:55So to create additional pages like our story
1:04:58or who we are, about us, whatever you want to call it,
1:05:00on the Shopify dashboard, we're going to go to online store.
1:05:04And then here we've got pages.
1:05:07This is where we can create additional pages.
1:05:09Now this could be a little bit confusing
1:05:12because Shopify mixes pages
1:05:14with the policies that we did earlier.
1:05:16So what do I mean by that?
1:05:17You know how we already wrote this return policy,
1:05:20the shipping policy, this terms
1:05:21and conditions, that was under policies.
1:05:24You'll also see it here under pages.
1:05:26So don't pay attention to it
1:05:27because we already took care
1:05:29of those pages in the policy section.
1:05:31So what we actually want to do here
1:05:33is create the About Us page.
1:05:35So we already have that right here.
1:05:37We just need to fill it in. So I'm going
1:05:39to click on About Us.
1:05:41And here I can use a pre-generated template
1:05:44back to the cheat sheet.
1:05:46I've got it right here under pre-made policies.
1:05:48So who we are/our story.
1:05:51Now, if you don't want to use these pre-made templates
1:05:53that I'm giving you, again, you can just go to your AI tool
1:05:56of choice and ask it to generate an About Us page for you.
1:06:00So I'm going to start from here,
1:06:01from where it says About Us.
1:06:02I'm going to scroll all the way down, down
1:06:05to let's stay connected.
1:06:06I'm going to copy this template, head back to Shopify
1:06:10under the About Us page, paste it right here.
1:06:13Now, what I like about this is it's really formatted well.
1:06:16So all we got to do once again is enter the brackets
1:06:18and change the relevant information.
1:06:28And that is pretty much it for the About Us page.
1:06:30Looks good. Now there's one more page that I want to add,
1:06:33and that is a frequently asked questions page.
1:06:35And guys, that's it. I promise
1:06:36after this, we're done with policies, we're done with pages,
1:06:39and we're going to move on to more exciting things.
1:06:41So I'm going to go back to online store pages.
1:06:46And here I've already got the FAQ. So it's already there.
1:06:49We just need to fill in the frequently asked questions.
1:06:52And the reason I want to have this page is it saves me a lot
1:06:55of emails and a lot of customers who are going to contact me
1:06:58and ask me very obvious questions.
1:07:00And once again, you've got this pre-made policy here.
1:07:02So again, under pre-made policies, we've got FAQ.
1:07:05Go ahead and click on that.
1:07:07So I'm going to copy these frequently asked questions
1:07:10and I'm going to paste it right over here.
1:07:12And now let's go over the questions and answers really quick
1:07:14and just make sure that it's tailored to our brand.
1:07:24And that's it guys. We're done with all of the policies
1:07:26and all of the pages, but now everything we just did is kind
1:07:31of hidden somewhere in the background of our store.
1:07:33Our customers can't really see it yet.
1:07:35So now we're going to do the navigation menu.
1:07:37And this is where we take those pages and policies
1:07:40and simply link to them on our store.
1:07:42Let's go ahead and do that now. Here we've got content,
1:07:46menus, and here we've got the main menu and the footer menu.
1:07:51So I'm going to dive into the first one, main menu.
1:07:55And here you see I've got three things, home,
1:07:57catalog, and contact.
1:07:59First thing I want to do is completely remove the catalog.
1:08:03I don't really like that, where all
1:08:05of the products on the store are just scattered
1:08:07everywhere on that one page.
1:08:09It doesn't look good, it doesn't make sense,
1:08:11it doesn't look organized.
1:08:12So I'm going to completely remove this.
1:08:14What I do want to have is categories.
1:08:18That's going to make a lot more sense
1:08:20because then the customer can see things like all of the,
1:08:23let's say, office equipment that I have,
1:08:25let's say all the office chairs under a certain category,
1:08:28office pens, whatever it may be,
1:08:30but they're not going to see a whole bunch
1:08:32of products scattered on one page.
1:08:34So to have the categories, I'm going to need
1:08:36to start adding products to my store.
1:08:39I'm going to do that when I'm finished
1:08:40with a navigation menu.
1:08:41So if I scroll down here on the cheat sheet, you can see
1:08:45that the first thing you want
1:08:46to add is the track order page.
1:08:49I'm going to click on add menu item.
1:08:50This adds a new link to my header menu, right?
1:08:53Because main menu is the header menu, the first one
1:08:56that we see on top of the website.
1:08:58So the label is the text, right?
1:09:00What you want it to say,
1:09:02and the link is where you want it to link to.
1:09:05I'm going to start with the link.
1:09:07So if I click on that, you see
1:09:08that it opened up all of these sub-menus.
1:09:11And what I'm trying to add now is a page,
1:09:14so I clicked on page and I'm going to click on track order.
1:09:18Now, the track order page was pre-generated
1:09:20for you when you had this website made for you by AI.
1:09:23So again, that makes my life a little bit easier.
1:09:26So I'm going to click on that.
1:09:27The label is called track order.
1:09:29You can change it to, let's say, track your order
1:09:32or whatever you want, but I'm going to keep track order
1:09:35and click on save back up here to the main menu.
1:09:37We're going to add a menu item.
1:09:39We're going to click on link. We're going to go to pages.
1:09:43And we've got the about us link,
1:09:45and I could change the label to our story.
1:09:50Now, this one is supposed to be after home, right?
1:09:52So I'm just going to save this.
1:09:55I'm going to drag it right up here after home
1:09:58and click on save.
1:10:00After our story, we should have categories.
1:10:02I'm going to put a placeholder right here
1:10:03because I need to add the products.
1:10:05I'll do that when I'm done with the navigation menu.
1:10:07Then we should have track your order, which we already have.
1:10:11Then we have a blog, which as you know, I'm going
1:10:12to skip in this video because there's not enough time
1:10:15to get organic traffic
1:10:17and a contact us page, which as I believe is already there.
1:10:21So let's go back to the order here
1:10:23and drag contact after order.
1:10:26And I'm just going to change it to contact us.
1:10:29Sounds just a little bit better and save my changes.
1:10:33So that's it. I've got the header menu ready except
1:10:35for the categories, which is going to come soon.
1:10:38Now let's do the footer section.
1:10:40Then I'm going to add products to my store, categorize them
1:10:44and create the categories option in the header menu.
1:10:48So first thing we want to have on the footer
1:10:50is the frequently asked question.
1:10:53So let's get to that footer menu
1:10:55by clicking on menus once again under content,
1:10:58click on footer menu.
1:11:01And so far we've got a search,
1:11:03which I don't really need to have down here.
1:11:05I'm going to remove it. And your privacy choices,
1:11:08which was automatically generated
1:11:10by Shopify and it needs to be there.
1:11:12So let's just leave it where it is
1:11:14and make sure that it's last in the line.
1:11:17Add menu item, go to link, pages.
1:11:23And it was frequently asked questions.
1:11:26Next up is shipping policy, which as you know,
1:11:29we already generated.
1:11:30So add menu item, go to link.
1:11:35And this was a policy, not a page,
1:11:40and shipping policy.
1:11:41This is a rinse and repeat because everything is ready.
1:11:44Okay? So I'm going to save these menu items
1:11:47and just remember the order that your privacy choices needs
1:11:50to be dragged all the way to the bottom.
1:11:53Now what I need to do is I need to add the relevant products
1:11:56to my store, categorize them
1:11:58and create the categories menu on the header menu.
1:12:02Let's go ahead and do that now.
1:12:03So how do I add products to my Shopify store?
1:12:06The first thing that I need to do,
1:12:08and this is where I'm going to do all
1:12:10of my inventory management
1:12:11or all of my product management, is under AutoDS,
1:12:15you're going to click on products.
1:12:17Let me just rename my store here really quick.
1:12:20I've got a whole bunch of stores connected here,
1:12:23but now we are working on this Shopify store
1:12:26and we named it Max Office.
1:12:30So now we can see that right here.
1:12:32So I know that I've got the right store selected.
1:12:34You can have multiple stores connected
1:12:36to the same AutoDS account, so this makes it easier for me
1:12:39to know that I'm working on the right store.
1:12:41All right, so I'm on the product section of my account
1:12:45and I can see all of these products here.
1:12:48Now, these were the winning products
1:12:49that I had automatically imported
1:12:51for me when I had AI build this store.
1:12:54But if you remember, there was no office category.
1:12:57So I went with electronics and gadgets
1:12:59and these products are not really fit for the office.
1:13:01So I'm going to completely wipe them
1:13:04and first of all, add the winning products that I'm going
1:13:06to go with, the fans, the desk mats,
1:13:09and then I'm just going to add more
1:13:11and more winning products from the office niche so
1:13:14that I can have all of the categories filled in.
1:13:16Now, I'm not adding a lot of products so
1:13:18that I can actually sell them,
1:13:19but I do want my store to look full.
1:13:21And of course, if any customer wants to buy them,
1:13:23I'll be able to ship it out to them and make my profit.
1:13:26So let's go ahead and start doing the products.
1:13:29If I go to my products on Shopify, you can see
1:13:33that the products that I have on my store are the same exact
1:13:36products that I see here on AutoDS.
1:13:38So what I'm going to do is remove all of these products.
1:13:43I'm going to click on this checkbox right here,
1:13:45which selected all 10 of the winning products
1:13:47that this store came with.
1:13:48And I'm going to click on this button that says bulk delete.
1:13:52Are you sure you want to delete these 10 products?
1:13:54Delete from AutoDS
1:13:56and the selling platform, which is Shopify?
1:13:58Click on delete. Okay. 10 products were sent to be deleted.
1:14:02And in a few seconds,
1:14:04you can see the counter going up really quick, seven, eight,
1:14:06nine, 10, done.
1:14:07Now there are no more products on my store,
1:14:10but of course I'm not worried
1:14:12because I know exactly what products I'm going to add.
1:14:14Okay, so this is that mouse pad, the oversized mouse pad,
1:14:18and I actually want to add all
1:14:20of the variations that I see over here.
1:14:23So I've got all of these variations and all of these sizes,
1:14:27and I can add it to my store in just a couple
1:14:29of clicks through AutoDS.
1:14:30And the cool thing here is it'll just add all
1:14:33of these products and all of the variations.
1:14:35I won't even need to do it one by one.
1:14:37I don't have to download all the images, copy the text
1:14:40and paste it back onto my store.
1:14:42It's all going to be automated for me.
1:14:45So I can add products in one of two ways.
1:14:48I can either go to the marketplace on AutoDS
1:14:50and find products here
1:14:52and import it by clicking on this import button right here.
1:14:55It's already connected to my Max Office store,
1:14:57so the products will quickly integrate into my store.
1:15:01Let me just refresh my products to make sure
1:15:03that they were all deleted so you can see now that
1:15:06after I refreshed it on my Shopify store,
1:15:08all the products were deleted.
1:15:09So that's a synchronization between AutoDS and Shopify.
1:15:13And now to add this product, if I'm not going
1:15:16to do it from within the AutoDS marketplace,
1:15:18if let's say I found it on an external supplier like here,
1:15:21I'm just going to copy the URL
1:15:24of the product page on AliExpress.
1:15:27I'm going to click on add products,
1:15:28and here I've got either single product
1:15:30or multiple products.
1:15:32In this case, I'm adding a single product.
1:15:33Even though it has a lot of variations,
1:15:35it's still just one product page.
1:15:37So I'm going to click on single
1:15:39and I'm going to paste the URL right here.
1:15:42So you can already see that the supplier source is
1:15:44AliExpress, the ships from warehouse is China.
1:15:47So here I've got three options.
1:15:49I can publish it directly to my store.
1:15:51I can add it as a draft
1:15:54or I can edit the product page with AI.
1:15:57Right now, I want to add it as a draft
1:15:59because I want you to see the optimization options
1:16:01that you have before having the product go
1:16:03live on your Shopify store.
1:16:04So I'm going to click on add as a draft.
1:16:09Now you can see that it's quickly adding this product
1:16:11to my store, right?
1:16:13It's already 60% done and 100%.
1:16:16So that literally just took a couple of seconds
1:16:19and I already have all of the products information here.
1:16:22Now you can see there's 144 variations
1:16:26just for this one product.
1:16:28And as you can see here, all of the variations are in stock.
1:16:32So that is great. I didn't have to do it one by one.
1:16:35Thank God we have automation.
1:16:37And now all that we need to do is do a quick optimization
1:16:41for the title, for the description.
1:16:44Variants are already good.
1:16:46The only thing that I need to do here is reprice them,
1:16:49but I won't have to do it one by one.
1:16:51You can see that each variant here has a price
1:16:55and this price was automatically configured by AutoDS.
1:16:58It takes the source price
1:17:00and then it takes my desired profit
1:17:02margin, which I didn't set.
1:17:04And if I would've had that set,
1:17:05it would've automatically known how much profit to add
1:17:10to each product and how to price it.
1:17:12But because I didn't do that, which is here under settings,
1:17:16and then we've got the supplier settings, we're gonna go
1:17:18through the automation stuff a little bit later.
1:17:21I just want to make things easier for now.
1:17:23But basically you'd go here to the lister, to the pricing
1:17:27and say, okay, I'm paying around say 8% fees.
1:17:32We're going to do pricing later,
1:17:33that's why I'm not doing it now.
1:17:34Say your additional profit margin that you want to have.
1:17:36So I go for at least 70% profit margin
1:17:40and then I would click on save.
1:17:42So this is if I'm only using the supplier here, Amazon.
1:17:45If I'm on AliExpress,
1:17:46every time I list a product from AliExpress,
1:17:49my fees will be around.
1:17:50We'll do fees soon, but it's going to be around 6%.
1:17:53And again, I want to make another 70% profit.
1:17:55Now, every time I add a product from AliExpress China,
1:17:58it's automatically going to price it
1:18:00accordingly so that I'll make 70% profit on top
1:18:03of my breakeven fees.
1:18:05Okay, so let's go to the drafts
1:18:07because this is where I added the product right now.
1:18:09Drafts means that it's not published on our store yet,
1:18:13so we can optimize the product before having it go live.
1:18:16So you can see that the product title here
1:18:17is not really good.
1:18:19This is the same title that we're getting from AliExpress
1:18:22and you don't want to use the same title
1:18:24that you're getting from your suppliers.
1:18:26Same goes for the description as well.
1:18:27You see a description here?
1:18:29So we've got all the images, which is fine.
1:18:32And sometimes you'd also get some text from AliExpress.
1:18:34Sometimes you won't, depends if the seller had it.
1:18:37Here there is no text, so only the images got captured.
1:18:40We've already saw the variance page.
1:18:42Let me just work on the pricing really quick.
1:18:44So I'm just going to bulk grab all of these variations,
1:18:47click on edit, and here I'm going to say
1:18:52that my fees are around 6%.
1:18:57And on top of that, I want to make 70% extra profit.
1:19:01I'm going to update that. And now it's started the bulk
1:19:04pricing for all of those products.
1:19:06One more thing that I like to add to my products
1:19:10is the right sense pricing.
1:19:12Let me show you what I mean. So if I go back
1:19:15to the settings, click on the supplier that I'm using,
1:19:17which is AliExpress China, go to pricing.
1:19:22And if I scroll down a little bit, you see
1:19:24that I have a set price sense value.
1:19:26The reason that I like to have this on is
1:19:28because I don't like it when I have a product that's sold
1:19:31for, let's say, $37.44.
1:19:34I want the sense to always be 0.99
1:19:37or 0.97, so I want it rounded to something like that.
1:19:41So here I'm going to toggle on set price sense value
1:19:45and put it on point 99.
1:19:47So the settings have been saved for that.
1:19:49One more little tweak,
1:19:50and this is great for Shopify, is I like
1:19:52to have this compare price feature.
1:19:55So what this does is no matter
1:19:57what my product price will be, this feature is going
1:20:01to put a slash on my price
1:20:04and then get to the price that I actually wanted.
1:20:06So it's going to make it look like every one
1:20:08of my products have a slash discounted pricing
1:20:12and it just works on a psychological effect.
1:20:15So here I'm going to say around 25%.
1:20:18So that means once again, that no matter what price I have,
1:20:20it's going to up the price by 25%
1:20:22and then slash it back down to the actual price that I want.
1:20:25I'm going to save that.
1:20:27Look at the pricing, 18.99, 44.99, 43.99.
1:20:32Take these optimization features into consideration
1:20:36because it'll make your store look a lot better.
1:20:39Okay. The only thing that I still want to optimize here
1:20:42is the title and the description of this product,
1:20:46because like I said, I don't want the same titles
1:20:48that my suppliers have for these products.
1:20:50So there's a few ways to get this done,
1:20:52and my favorite is to simply go here to the product.
1:20:57And here I've got optimize title with AI,
1:21:00and it'll also let me optimize the description as well.
1:21:03So I'm going to click on that, and then here I've got title
1:21:06or description or title and description.
1:21:08In this case, I want to optimize both the title
1:21:10and description, but I don't want to make it up.
1:21:12I don't want to think of it by myself.
1:21:14I want AI to do the heavy lifting for me.
1:21:16So here I can change the tone of the title.
1:21:18I can make it sound more professional,
1:21:19more sellable, more funny.
1:21:21I'm going to keep everything professional
1:21:23and have a balanced temperature.
1:21:25Go ahead and click on AI right.
1:21:29And now, as you see, it's regenerating the title
1:21:32and description for this product for me.
1:21:34Let's see how that came out. I'm going to go ahead
1:21:36and click on save, and we can see it was updated.
1:21:39So now the title is professional programming language mouse
1:21:42pad with shortcut for key reference,
1:21:44anti-slip desk mat for office use.
1:21:46That's not bad. I do want to tweak it a little bit more,
1:21:49but let's go to the description really quick.
1:21:51Now you see that I actually have a product description.
1:21:54Before that, I had nothing but images,
1:21:56but I still want to make a quick change to the title.
1:21:59Sometimes the AI title generator from here comes up
1:22:02with a really good title.
1:22:03Sometimes I can make it just a little bit more unique.
1:22:05So here's the name that I got for this product, very short,
1:22:09to the point, Keyflow Deskmat.
1:22:11That's it. And you see I add a little TM here
1:22:15to make it look a little bit more serious,
1:22:18trademark product,
1:22:20and not just any drop shipping product from AliExpress.
1:22:23I'm just going to add shortcut or cheat sheet.
1:22:27I think shortcut is good. Keyflow shortcut desk mat.
1:22:29Okay, so that's the title. Here I've got collections.
1:22:32Now, collection, in other words, means category on Shopify.
1:22:36So now I'm going to create a category for these mouse pads,
1:22:40and that's what I'm going to call it.
1:22:41So I don't see my category here
1:22:43because my store doesn't have any categories.
1:22:45The only category it currently has is homepage.
1:22:48So I'm going to create a new category
1:22:50by simply typing out what I want it to be.
1:22:53So this is going to be called
1:22:56oversized mouse pads.
1:22:59So I'm going to click here on the plus,
1:23:02and now I've got a collection,
1:23:04or in other words, a category called oversized mouse pads.
1:23:07Next, I could add things like product tags so
1:23:09that I could later on filter my products by certain tags
1:23:12and analyze and see how that's going,
1:23:14but I don't need that right now.
1:23:16Shipping methods, I'm going
1:23:17to leave it on cheapest with tracking.
1:23:19So I'm always going to use a supplier
1:23:21that has tracking information.
1:23:24Brand, I'm not going to fill anything in.
1:23:25It's unbranded and we're going to keep it that way.
1:23:28And under monitoring, I'm always going
1:23:29to have stock monitoring, price monitoring,
1:23:32and automatic orders, which I'll get to later.
1:23:34What the first two means is if my supplier on AliExpress
1:23:38runs out of stock, the product on my store is going
1:23:41to run out of stock as well.
1:23:42It happens automatically through AutoDS, so I don't have
1:23:44to worry if my supplier runs out of stock.
1:23:47And also if the price changes on my supplier's website,
1:23:50I want the same change reflected on my store as well.
1:23:52So if my supplier suddenly increases the price, I don't want
1:23:55to sell at a low price and not make profit.
1:23:58And also the other way around,
1:23:59if my supplier has some promotion going on
1:24:01and they reduce the price, I want
1:24:03to reduce the price on my website
1:24:04as well and be more competitive.
1:24:05So that will happen automatically
1:24:06with price and stock monitoring.
1:24:08Okay, I'm going to save my changes
1:24:10and item specifications is also pretty much done for me.
1:24:14I don't need to touch it. All I need
1:24:16to do now is click on save
1:24:17and import, as we can see right over here.
1:24:20So save and import actually imports it to my store.
1:24:23So now it's going to move from drafts to products,
1:24:26and now I'm going to have my first real product
1:24:29published on my store.
1:24:30Now I still have more products to add,
1:24:32and I also want to fill in the rest of the categories
1:24:35and place them in the navigation menu.
1:24:36Mark is going to come soon, so I really want to get this up
1:24:39and ready, and I hope that he's going to like it
1:24:41because once again, time is not on my hands anymore.
1:24:51All right, so I finished adding a whole bunch of products
1:24:55and more categories into my store.
1:24:57So it's following the same process that I just showed you.
1:24:59You can see all these products on AutoDS,
1:25:02but now I need to add it to my navigation menu.
1:25:04So we already know how to get there.
1:25:06We're going to click on content, then click on menus.
1:25:10And here on the main menu, we want to add all the categories
1:25:14that I just added to my store.
1:25:16So I'm going to click on add menu item, click on link,
1:25:20collections, and now I could do one of two things.
1:25:24I could add each category
1:25:25as its own link on the header menu,
1:25:28or I can just add all collections.
1:25:31So it's one link to see all the categories.
1:25:34They'll click on it and then they'll see all
1:25:36of the categories on one page
1:25:38and they can click on any one of them
1:25:40to see all the products inside that category.
1:25:43I'm not sure which one Mark will prefer,
1:25:46but I'm just going to go on a whim here
1:25:48and choose all collections.
1:25:51And I'm just going to change the word collections
1:25:52because not everybody understands what that means
1:25:56to all categories.
1:25:59Then I'm going to save that and I don't want it to be last.
1:26:03It should be right after our story and then all categories.
1:26:08Then we've got track order, contact
1:26:10us, everything is in place.
1:26:11I'm going to save that. Okay.
1:26:13We're going to see what
1:26:14that looks like when Mark comes and reviews the store.
1:26:17We still have a little bit more work to do.
1:26:18So there's all of the front page, right,
1:26:20which is called the homepage.
1:26:22We're going to head over to the Shopify dashboard.
1:26:25We're going to click on online store
1:26:29and we're going to click on edit theme.
1:26:31The first thing that we should see is the announcement bar.
1:26:33So you can see that right here. And this was turned off.
1:26:36If I turn it on, you can see it says, "Welcome
1:26:39to our store." That's fine,
1:26:41but we already have this little animation going on.
1:26:44So I'm going to leave this off,
1:26:46and this one is called the horizontal ticker.
1:26:49So you can see it here on the left side.
1:26:51Now, when you're editing the theme, you can do it by either
1:26:54selecting what you want to edit here on the left side
1:26:57or simply by clicking on it right here on the website.
1:27:00So again, if I hover over it,
1:27:01you can see it's the horizontal ticker.
1:27:03Let's go ahead and click on that.
1:27:05And now you can see I've got these three lines of text.
1:27:07One is saying welcome, that's what we're seeing here.
1:27:09Site wide sell, that's what we're seeing
1:27:11here, and free shipping.
1:27:12That's what we're seeing here. So I don't need
1:27:15to say so many things.
1:27:16I'm going to delete welcome, delete site wide sell.
1:27:19I'm going to keep free shipping,
1:27:21but I will optimize that text.
1:27:23Okay? So it's going to say welcome to Max Office.
1:27:28Enjoy free
1:27:32worldwide shipping.
1:27:34So I don't need to touch a navigation menu
1:27:37because we already took care of that,
1:27:38but there is one thing that we do need to edit here,
1:27:42which is our store logo.
1:27:44So I'm going to click here on the logo editor,
1:27:46click on select from library.
1:27:48Now, I don't have it uploaded here yet, so I'm going
1:27:50to click on add files.
1:27:52So I'm going to go with the cover.
1:27:53This is the one that should fit here.
1:27:55Remember that you have a few exported logos under
1:27:58that directory, so you need to make sure
1:28:00that you're selecting the right one.
1:28:02Let's go ahead and click on done.
1:28:03It does look like it's coming out kind of small.
1:28:06We might have the logo width
1:28:08that could help us, and it does.
1:28:10So the only thing with the logo width
1:28:13or the desktop logo width, as you see,
1:28:15this can actually fit pretty well.
1:28:18This is the one that I want.
1:28:19You can see how the logo is still readable
1:28:21and we still have all of the navigation links here without
1:28:24it being too big.
1:28:26So I'm going to save this and also change the Favicon image.
1:28:31So again, here we're going to select from library.
1:28:33We already have it uploaded, so this is the one.
1:28:35Go ahead and click on done.
1:28:37I'm going to create a banner through Canva,
1:28:39and then I'm going to compare that with
1:28:41what I have in stock image websites
1:28:43and see which one comes out better.
1:28:44See, it says start your trial for zero,
1:28:46but I'm not doing any trials.
1:28:47I'm still on the complete free accounts.
1:28:50And what I'm going to do now is click on create
1:28:52and I'm going to write banner.
1:28:53I've got banner landscape.
1:28:55So there's a lot of things on Canva that are paid,
1:28:58and so I want to ditch those
1:29:00and only focus on the things on the elements
1:29:02that I can choose on graphics and photos that are free.
1:29:04So here's how that's done. First, I'm going to search
1:29:06for the element that I'm looking for.
1:29:08And what I want to actually do is look for a good picture
1:29:12of maybe an office.
1:29:15And as you see here, I've got this golden crown.
1:29:16That's all the paid ones.
1:29:18So I need to skip those and find those that aren't paid.
1:29:23Like this one right here, for example, I clicked on it
1:29:26and you can already see it here on my banner.
1:29:29Now I'm just going to extend it
1:29:31so we can see it on a full screen
1:29:33and just move it up a bit so it'll be in proportion.
1:29:39Okay, so that looks good,
1:29:41but again, it's not a whole cover image
1:29:43and it doesn't really tell the story that we want to tell.
1:29:45So first of all, I want to add some text here.
1:29:47So I'm going to make this image a
1:29:48little bit more transparent.
1:29:49I'm going to click on transparency and tone it down a bit.
1:29:53And now as you can see, it's becoming a
1:29:55little bit invisible.
1:29:56So now when I add text, it's going to be dominant.
1:30:00And readable. Okay, now I'm going to add a text box.
1:30:04And here I'm going to write, better
1:30:08yet, let's make a heading.
1:30:09So click on text and then click add a heading.
1:30:13And it's going to say welcome
1:30:15to Max Office.
1:30:21Going to move it up a bit, maybe somewhere over here.
1:30:25And let's just make the font look a little bit better.
1:30:29So we're going to click on the fonts here
1:30:31and we're going to go with something that we like,
1:30:34like this one, make it a little bit bigger.
1:30:37And let's see what other enhancements we can make.
1:30:40I'm thinking about adding the logo instead
1:30:42of the Max Office text,
1:30:44but I'm not sure how that's going to come out.
1:30:45You never know unless you try.
1:30:46So I'm going to click on upload files
1:30:49and here I'm going to upload my logo.
1:30:53And now I can just click on it and drag it into Canva.
1:30:58That's actually not bad. So I'm just going
1:31:00to delete the Max Office text.
1:31:02I'm going to keep welcome to.
1:31:05I'm going to center it somewhere over here.
1:31:12Okay. Now maybe we can add some
1:31:15drop shadows or some nice effects.
1:31:17Okay, so here I clicked on the effects.
1:31:19I've got the drop right here.
1:31:21Okay, that made it a little bit better.
1:31:24I'm going to go ahead and click on share so
1:31:26that I can save this onto my computer.
1:31:29Then I'm going to click on download.
1:31:32I'm going to keep this image size.
1:31:34Hopefully it's not going to be too big,
1:31:35but we'll see once we try to actually put it on Shopify
1:31:39and I'm going to click on download.
1:31:41The thing with the free Canva version is
1:31:42that you cannot resize.
1:31:45So I want to see if this is going
1:31:47to align well on my Shopify cover.
1:31:49Okay, so here back on the theme editor on Shopify, I'm going
1:31:52to click on the banner right here.
1:31:54And here we've got the image so I can click change,
1:31:57select from library, add files.
1:32:00I'm going to go to my downloads
1:32:03and it's this one right here.
1:32:04I'm going to click on open.
1:32:06Okay, and here was uploaded to Shopify.
1:32:08I'm going to click on done. And here it is.
1:32:11It actually aligned pretty well and right in the center.
1:32:14So yeah, this took me less than five minutes to generate,
1:32:16but I've got this text here, which was here
1:32:19before I added the image
1:32:20and it's kind of overlapping what I have going on,
1:32:23all of this player world.
1:32:24So I'm just going to remove that by removing it from here,
1:32:27the heading on the left side.
1:32:29Okay, so I delete this text, this text as well.
1:32:32And I'm not sure about the shop now button
1:32:35because again, it's getting in the way
1:32:37of the Max Office text and logo.
1:32:40So I'm just going to completely remove it
1:32:42by removing the button label here
1:32:44and I'm going to save this cover image.
1:32:47Okay, so we're done with the header image.
1:32:50We're done with the logo. We've got the Favicon,
1:32:52we've got the navigation menu, we've got the announcement.
1:32:55Now we need to optimize everything
1:32:57that we're seeing down here.
1:32:59So let's click on the first section.
1:33:01What I can do here is exchange it
1:33:03with another featured product
1:33:05because we're not selling this product anymore.
1:33:07First on the image, I want to change it to the image
1:33:11of the first product that I want to sell, which is
1:33:13that oversized mouse pad.
1:33:15So if I click here on the image
1:33:17and then select from library, I've got all of the images
1:33:21and also all of the products that I uploaded.
1:33:24Now, because I have a whole bunch of products
1:33:26and a whole bunch of categories as I added them, I want
1:33:29to find the specific mouse pads
1:33:31because that's the first product that I want to showcase.
1:33:33So I'm going to search for the word pad under all
1:33:35of my images and I want to look for the one that has
1:33:38the stretch icons on the bottom, which is the one
1:33:41that Mark also liked.
1:33:42Here it is. So I'm going to click on this one,
1:33:44click on done, and now I just need to change the text.
1:33:47So to do that, I want to see the text
1:33:49that I already used for this product.
1:33:50So let me just find it really quickly on AutoDS. Here it is.
1:33:54It's the key flow shortcut desk map.
1:33:56I'm going to go to product page
1:33:59and I'm going to copy the first part
1:34:01of the product description, go back here
1:34:04and add the text here.
1:34:06Okay, great. Now I just need to edit the title as well.
1:34:09So let's get the product's title.
1:34:11It was Key Flow Shortcut Desk Map.
1:34:17There we go. And now I want this to link
1:34:19to the actual product, not the whole category
1:34:23of the mouse pads, just this product
1:34:25because this is the one that I'm actually trying to market.
1:34:29So here under button label, buy now is fine.
1:34:32I can keep that as is. I'm back on AutoDS.
1:34:35I'm going to scroll to the right
1:34:38where I've got the buy ID and the sell ID.
1:34:40The buy ID will take me to my supplier's website
1:34:43and the sell ID takes me to my website
1:34:45where I have this product listed.
1:34:46So I'm going to click on the sell ID
1:34:48and I've got the product right here.
1:34:49So before I copy the URL, I just want to make sure
1:34:52that I'm standing on the right variant that I want to sell.
1:34:56So that's the one that should have all
1:34:58of the people stretching on the bottom of the mat.
1:35:01Okay, so that's variant four.
1:35:02And this is the size that I'm going to market,
1:35:05the 900 by 400.
1:35:07So we're going to go ahead and copy this
1:35:11and then paste the URL over here.
1:35:13Okay, so the store is already starting
1:35:15to look a little bit different.
1:35:17Still not 100% about this header image.
1:35:20Might make some changes,
1:35:22but I want to continue until I finish
1:35:24with all of the front page.
1:35:33So now the front page should start to look a lot better.
1:35:36And now we're going to move on to this part.
1:35:38So back to the Shopify dashboard, back to the theme settings
1:35:44section of the theme editor.
1:35:47Let's just scroll down here and I'm going
1:35:48to click on this part right here.
1:35:50I do like the email sign up.
1:35:52I want to keep that, but I might change the colors
1:35:54because I don't really like this light blue on my brand.
1:35:58We're just going to change the background color to black
1:36:03and change the text color to white.
1:36:10Okay. Now instead of seasonal sell, I'm going to remove two
1:36:14of them
1:36:20and change this to site white sale happening now.
1:36:26See how that looks. Okay, that's good. Save that.
1:36:31And now for the section below that,
1:36:33don't miss our hot deals.
1:36:34I'm just going to click on the whole thing itself.
1:36:37If you notice, if I click on this, it'll go to the text.
1:36:39I want the whole block. So I'm going to click out here
1:36:42and I'm going to change it from this one to black and white
1:36:46because that is my current theme.
1:36:48All right, that looks a little bit better.
1:36:50So don't miss our hot deals.
1:36:51Be the first to know about new collections
1:36:53and exclusive offers.
1:36:54We can change the wording, but I like that. It sounds good.
1:36:57All right. Hopefully Mark is going to like this.
1:37:00We're going to find out soon.
1:37:01I'm going to go ahead and check off Optimize Store
1:37:04and Branding and move down
1:37:07to setting up payments and domains.
1:37:09So Optimize Store and Branding is done.
1:37:14All right, payments and domains. Let's take care of this.
1:37:17So why do we need to set up payments
1:37:19and domains in the first place?
1:37:21Because one, we need to get paid
1:37:23by our customers when they check out on our website.
1:37:25And if we don't set up payments, they won't be able to pay
1:37:28with any of their payment methods.
1:37:30And there's a couple of ways to set up payments on Shopify,
1:37:33and that really depends on
1:37:35where you're located around the world.
1:37:37Let me walk you through the options, settings and payments.
1:37:42So here we've got two options.
1:37:44We can go with Shopify Payments,
1:37:46which is an integrated service inside Shopify.
1:37:49So if a customer pays me
1:37:51and I'm using Shopify payments, Shopify is going
1:37:53to deduct 2.5% plus 30 cents of
1:37:57that transaction as a fee.
1:37:59They need to make money somehow.
1:38:00If you don't have the Shopify payments here,
1:38:03you will have this option, see all other providers.
1:38:07And each one has their own transaction fee.
1:38:11How do you know exactly what it is?
1:38:13I've got the whole list here on the cheat sheet.
1:38:16So if you click on third party payment provider
1:38:19because you don't have a choice,
1:38:20you don't have the Shopify payments feature, you're going
1:38:23to scroll down here and here you can type in
1:38:25your country where you're from.
1:38:27So let's say, for example, you're from South Africa,
1:38:30you're going to type South Africa.
1:38:35And then you have all of these payment options here.
1:38:37So you've got Paystack and FasterPay and NeHow Pay
1:38:41and all of these options.
1:38:42But I'm going to go with Shopify Payments
1:38:43because that is my default option
1:38:45and that should be your go-to
1:38:47as well if you have that option.
1:38:48So I clicked on complete setup.
1:38:50All right, now I got to answer a few questions.
1:38:52So I'm running the store
1:38:53as either an individual, registered business.
1:38:56Right now, I'm an individual.
1:38:57All right, so I finished submitting all of my information
1:39:00to register for Shopify payments.
1:39:02And as you can see here, it's saying
1:39:03that it's verifying my information.
1:39:04Usually might take a few minutes.
1:39:06So while it does that, I want
1:39:08to do the last part, which is the domains.
1:39:10So the domain, if you remember when I created my store,
1:39:14I got a free dot store domain.
1:39:15And I don't know if you noticed,
1:39:17but I told you it will take 24 hours for it to register.
1:39:19It was a really easy and simple, straightforward process.
1:39:23It's already here. When I click on settings
1:39:25and domains, you can see that it's connected
1:39:27to maxoffice.store.
1:39:29And of course, that means that if I write maxoffice.store on
1:39:32my browser, it's taking me to my website
1:39:34and that was absolutely free.
1:39:36If you didn't do the domain registration while you were
1:39:39doing the AI store builder,
1:39:41or if you didn't use the AI store builder overall,
1:39:43you still need to connect it with a domain.
1:39:45And we have now finished setting up our
1:39:47payments and domains.
1:39:49I'm going to go ahead and tick that off.
1:39:52Quite nervous about the next part where Mark is going
1:39:57to come and review my store.
1:39:58Now I'm going to give Mark a call, get him down here
1:40:01and have him review everything that I've done today.
1:40:04All right, so it's been a long day,
1:40:06but I did manage to get my store up and running,
1:40:09but I'm not going to sign off on it
1:40:10until I get Mark's formal review.
1:40:12So I'm going to show him the store now
1:40:14and hopefully he'll like it.
1:40:15- Well, I'm looking forward to it.You've been working hard
1:40:17all day, so let's get stuck in.
1:40:20- Welcome to maxoffice.store.
1:40:22So I'm going to start off here on the front page.
1:40:26We've got the little horizontal
1:40:27banner, you know, moving here.
1:40:28Welcome to Mac's office. Make them feel really welcome.
1:40:31Enjoy free worldwide shipping
1:40:33because I'm not going to charge them
1:40:34for shipping no matter what.
1:40:36I've got the store icon right here.
1:40:37I hope that you're writing good things.
1:40:39I've got the store icon right here.
1:40:41- I can't promise that. - I'm just hoping.
1:40:44I've got the store icon right here.
1:40:46I've got all of the links in a navigation menu.
1:40:49Before I show you the pages, I just want
1:40:51to show you the front page.
1:40:52So a little banner over here, welcoming them to the website,
1:40:56you know, office vibes in the backgrounds.
1:40:58Welcome to Mac's office.
1:40:59And basically I just have three products here on the front
1:41:02page, which are the three products
1:41:03that I ordered that I'm going to promote.
1:41:05- Yeah, that's what we reviewed earlier, isn't it?
1:41:06- So the first one is the key flow desk mat.
1:41:08They can click here to buy it now.
1:41:09You know, big image, nice little description.
1:41:12- I like that you've chose this one here as well
1:41:14with the exercises. It's pretty cool.
1:41:16- Glad you liked it. Glad you liked it.
1:41:19Second one is the Diamond Breeze Pro fan.
1:41:21So same thing, image on the other side, text over here.
1:41:24And the third product is the Frost Fro, Frost Flow Pro.
1:41:28That's this one right here.
1:41:29- It's easy for you to say. - Say it at
1:41:31times really fast, right?
1:41:32And so yeah, so that's a front page.
1:41:34Now remember, I'm not driving traffic to the front page.
1:41:37When I'm going to do the promotional ads,
1:41:38the traffic is going to go to the product pages,
1:41:40but we'll, we'll get to that in just a second.
1:41:42Some customers do like to, you know, click out
1:41:44of the product page, go to the homepage.
1:41:46So I do just want to have it nice and organized and neat.
1:41:50So those are the three products.
1:41:52As I scroll down here, I try to kind
1:41:53of capture their email addresses.
1:41:55I can then easily send them email promotions later on.
1:41:58So don't miss our hot deals, be the first to know.
1:42:01They put their email addresses here,
1:42:02site wide sale happening now.
1:42:03Great. Continue scrolling down.
1:42:06I put just a few customer testimonials over
1:42:08here. This is again -
1:42:09- Okay.
1:42:10Well, we haven't obviously sold anything yet.
1:42:12So, you know, should we really have customer reviews here?
1:42:17- So it's a good point.
1:42:18And what I did was I just took the reviews
1:42:21that people left on the products that I'm going to sell.
1:42:23It's just from other sellers.
1:42:24- Okay. - But it's the same product, so.
1:42:26- Yeah. - And I will have it replaced
1:42:28with real reviews once I get it,
1:42:29but I had to get something out there just to -
1:42:31- Okay, - That's fair enough.
1:42:32Really get that trust effect. Yeah.
1:42:34Navigation menu here at the bottom.
1:42:36So frequently asked questions,
1:42:37shipping policy, refund policy.
1:42:39I'm purposely not getting these things up on top
1:42:41because it, it, it just doesn't need to be on the header
1:42:45of the navigation menu in terms of service privacy policy.
1:42:48So it's like you have to get these pages, you know, done.
1:42:51So I link them down here. Yeah,
1:42:53let me take you through the menus.
1:42:54So the first page that I had done here was our story.
1:42:58And of course I have that all the way up in the header
1:42:59because I actually want them to read who we are,
1:43:02what we stand for as a brand.
1:43:04- And people like the personal touch, so that's always good.
1:43:07- Right. So I had that here.
1:43:09That's why I had that as the first link.
1:43:11Second one is the categories.
1:43:13So I filled the store up with six categories
1:43:16so far and I'm going to -
1:43:17- I though we were only selling three items though.
1:43:19- Right. I did want the store to look full
1:43:22with a whole bunch of products
1:43:23and I do have a lot of experience
1:43:25where a customer lands on the product page
1:43:28and then goes to see what other products they could,
1:43:30you know, fill in or compliment the main product.
1:43:32- So they can buy all of these as well?
1:43:34- They can. So if I take you to one
1:43:36of these categories like the laptop stands,
1:43:38you can just kind of scroll through the products
1:43:41and see what else I have to sell.
1:43:44And yeah, they can just click on it, add it
1:43:45to cart from here, or click on it
1:43:47to actually get more product information inside,
1:43:50which you can see right here.
1:43:52And this is all being automated for me.
1:43:53You know, I didn't have to type down, you know,
1:43:55the titles and the descriptions.
1:43:56I did use the AI title and description optimizer.
1:44:00So it had that done for me really quick.
1:44:01- Well, that looks a good idea because I could do it
1:44:03with a laptop stand like that.
1:44:04- This is actually really good. Yeah.
1:44:06It also keeps your laptop cool.
1:44:07- Yeah. - And I did put a bundle deals.
1:44:09This came with the build your store theme,
1:44:11so it was really easy for me to have.
1:44:13So if they buy two, buy three, buy four, you know,
1:44:15they're going to get a discount.
1:44:16And my cart value goes up, which means I'm just going
1:44:19to profit more at the end of the day.
1:44:21You can see that the add to cart button is ready.
1:44:23That means that my payments have went through.
1:44:27So you do see that I have the add to cart
1:44:28and buy with shop buttons.
1:44:30That's because I did my payment settings.
1:44:32It's been approved. I'm using Shopify payments.
1:44:34They've got all of these payment options over here.
1:44:36So credit card, Apple Pay, PayPal, whatever you want, get it
1:44:40between this and that date.
1:44:42And yeah, so that's for the product page itself.
1:44:46I've also got track order.
1:44:47So if the customer wants to track their package
1:44:49and I'm trying to get us, the customers to not reach out
1:44:53to me if they really don't have to because -
1:44:54- Oh, that could save a lot of
1:44:55headaches, couldn't it, to be fair?
1:44:57- Yeah. And last but not least is contact us.
1:44:59So, you know, if I couldn't answer your question with all
1:45:02of these links, then go ahead and reach out to me
1:45:05and, you know, we'll get it in our email
1:45:06and we can always reply back.
1:45:07That's basically the store.
1:45:09This is what I was able to do in the last day and a half.
1:45:11And yeah, I hope that you like it.
1:45:13- Okay, that's very good.
1:45:14Now, obviously I put you under a time constraint here.
1:45:17So I think what you produced there is great,
1:45:20but what we do need to do is we need to make some changes.
1:45:23I've been making some notes here.
1:45:25So if we can go through each of these
1:45:27and make these changes now.
1:45:28So the first one is Mac's office up here.
1:45:31It looks, what is that in the icon? It looks like a knife.
1:45:34- I see what you're saying here because the logo
1:45:36did kind of get small.
1:45:37It zoomed out. It was a pen. It was a pen.
1:45:39- Oh right. Okay. Yeah, you can't really see that.
1:45:41And it's not really telling me anything.
1:45:43It's not adding to that, is it? So what can we do there?
1:45:46- I could make the logo better, first of all, bigger
1:45:50and maybe just use an element that still talks office vibes,
1:45:53but that's actually noticeable that you can actually see
1:45:56and understand what it is, right?
1:45:57- Okay. Well, let's get it done.
1:45:59- Let's do that really quick.
1:46:01So I used, I think it was name sheet,
1:46:03but this time I'm going to go with
1:46:04another free tool that I like.
1:46:06I'm going to go with Canva, okay?
1:46:08There's, it's just a free version
1:46:10and it really does do a good job.
1:46:13So I'm going to click on create, create a design.
1:46:17I'm going to search up logo
1:46:18because that is what I want to create right here.
1:46:20So I clicked on logo. And okay, here I'm just going
1:46:24to add a text box
1:46:28and I'm going to write max office
1:46:32and get that nice and big.
1:46:33I'm going to make it just make the size really big.
1:46:37I'll just resize it like this.
1:46:39- Certainly looks nice and easy to use.
1:46:42- Yeah. And like I said, you did kind
1:46:45of put me on a budget here, so I want to stay true to that.
1:46:48And this does, well, hopefully it will do a good enough job.
1:46:51I think it will. Next thing is the font.
1:46:53I think just think it's a little bit skinny.
1:46:55So let's just use, that's a little bit too much.
1:47:00Can make it a little bit smaller. Still have it fit.
1:47:06Okay, that's not too bad. Let's go with this one.
1:47:09Now I can't just have text,
1:47:11so I do want to have another element.
1:47:12So I'm going to click on the elements here
1:47:16and let's just search for
1:47:18something really simple like office.
1:47:21They see all of these golden icons.
1:47:23This is for the paid version of Canva, so I have to look
1:47:25for the ones that don't have that.
1:47:29Like this, for example, doesn't have it, right?
1:47:31- Yeah. - But it's, I don't know if they're going to see
1:47:33that when it's zoomed out, so I want to look
1:47:34for something more simple that's speaking office vibes.
1:47:39But these guys here are sitting in an office.
1:47:41They look like they're having a little conference.
1:47:43Can kind of put that up here.
1:47:45- To be honest, I think they look like they're at
1:47:47McDonald's having a Big Mac.
1:47:48- Okay. So we're not going to go with that one.
1:47:51- Sorry about that. - I'm just
1:47:53looking for whatever we can get.
1:47:55But we do want it to look good and work.
1:47:58- We do indeed. - So I can use the phone.
1:47:59- That one looks quite nice. - Computer, desktop.
1:48:04- Yeah, that sort of looks like it could be a home office.
1:48:06It could be a normal office.
1:48:09It doesn't really matter, does it?
1:48:10It speaks to both markets.
1:48:14- I like your idea. Let's go with that one.
1:48:17So I'm going to have that about here,
1:48:20maybe just a little bit smaller
1:48:21because I want the text to be a little bit more dominant,
1:48:24but I do want the image to be noticeable.
1:48:26Okay. We won't notice we try.
1:48:28So I'm, I'm just going to go with this.
1:48:29My theme is black and white mostly, so we can go with that.
1:48:33I'm just going to click share
1:48:34and then download and then download.
1:48:40Okay, that's saved onto my computer.
1:48:42Now for the implementation part.
1:48:44- This is where it works or it doesn't.
1:48:47- This is where we make all the magic happen.
1:48:49So I'm just going to click on online store.
1:48:51I'm going to edit my theme.
1:48:52Every time we make a theme edit, it happens to all
1:48:55of the pages on the website.
1:48:56So you're not just editing a page,
1:48:59you're editing the whole website.
1:49:01So here I want to go to theme settings up here,
1:49:06and then I've got logo here.
1:49:08Now here's the pen one that you didn't like.
1:49:10You could probably, here you can kind of see
1:49:12that it's a pen, but still not that good.
1:49:15- Looks like a scalpel. - Like that 26.
1:49:18- Yeah. - Let me find where I downloaded it here,
1:49:21maxoffice.png.
1:49:23Hopefully that's not too high up.
1:49:25Let's see how it comes out. I'm just going to open that.
1:49:27Now it's uploaded into my Shopify media database.
1:49:30I'm going to select that as the logo, click on done.
1:49:35Oh, that actually is a lot more
1:49:37noticeable than what we had before.
1:49:39- Yeah, I think so. I quite like that.
1:49:41- Now the Favicon image as well, that's a little image
1:49:43that we see right up here when they're on my website.
1:49:46So you know how you have those little icons? Yeah.
1:49:48I'm just going to go ahead and update that as well.
1:49:50So I'm going to choose what we just did. Free logo creation.
1:49:55- Yeah. Let's have a look at this banner
1:49:57because this banner looks a bit busy in the background.
1:50:00I noticed that pen's still there on that look.
1:50:03I think we could do better here.
1:50:04It's just a, it doesn't pop, does it?
1:50:07And it's, should I say a bit boring?
1:50:11- You should. - Okay.
1:50:12- Okay. Let me just go ahead and revise it.
1:50:14- Yeah. I don't like the background,
1:50:15if I'm absolutely honest with you.
1:50:17I think the welcome to max office isn't too bad,
1:50:19but the background sucks a little bit, doesn't it?
1:50:23- All right. - Let me just - And it says corporate as well,
1:50:25whereas we're really trying to sell to both, aren't we?
1:50:27Home office and yeah, work office.
1:50:29- Yeah, that's a good point. I think most
1:50:30of the target audience will anyway,
1:50:33probably be in home offices or just regular offices.
1:50:35Doesn't have to be specifically corporate.
1:50:38So let me just go ahead and I remove the image.
1:50:43Now here I can click on elements
1:50:45and I could search for, once
1:50:46again, what I want to have here.
1:50:48So I'm going to search for office,
1:50:49but this time I want to go for photos
1:50:51because I just want to have that in the background.
1:50:53- And let's try and lose, now let's lose the corporate look
1:50:56because I don't think for us that works.
1:50:58Although having said that, you know,
1:51:00if we go back up a little bit, I mean,
1:51:02that does look quite nice, but I think, yeah.
1:51:05- I got the crown. - I got the
1:51:07- Crown. We
1:51:07- Can't have that. Okay.
1:51:08- I got to make some sales first.
1:51:10- Quite like that. That looks sort of,
1:51:12it could be corporate, it could be home.
1:51:14Can we do something there with that?
1:51:16- I think this one is good too. It's a good point.
1:51:20Let me just stretch it out so that we can have it
1:51:24kind of the way that we want it.
1:51:25Let me just add a bit of, it's still not in position yet,
1:51:28but I do like adding some transparency,
1:51:30which we can do from up here.
1:51:32Usually have it around 60.
1:51:33- Yeah, because otherwise that green on
1:51:35that plant's a bit much, isn't it?
1:51:38Now that's, that's, now that's a lot better already.
1:51:41Yeah, we are under a time constraint, so I understand that.
1:51:44And also cost restraints.
1:51:46So let's whack that banner up on the
1:51:49store, see how it looks.
1:51:50All right. And it'll probably do for now.
1:51:52And of course, most people are going to go straight
1:51:54to the landing pages for the products anyway,
1:51:56so they're not going to see it.
1:51:58But of course, we are trying
1:51:59to make the best store we can within the time and the,
1:52:01and the budget that we've got.
1:52:03- And now, just like last time, I was, I'm already here
1:52:05inside the theme editor.
1:52:07Yeah. So I'm just going to click on this
1:52:09and that will take me to the image here.
1:52:12I can just click on change, select from library,
1:52:15upload it to my library.
1:52:18Select it right here. Okay. Uploaded, click on done.
1:52:23Yeah, we don't see the whites. So that's good.
1:52:26- That looks okay. Obviously we can do better, can't we?
1:52:29But you know, we, we can do that as we move through.
1:52:33My next note is on categories.
1:52:35So let's move into categories.
1:52:36- Categories. - And funnily enough,
1:52:38it was on the laptop stands,
1:52:39which I said I wouldn't mind buying one of those.
1:52:42So let's just go in there. Now that's it, that one there.
1:52:46I don't like seeing on websites sold out.
1:52:49So what's the reason for that?
1:52:52Because I've put the product we've got further up.
1:52:54- Okay. So basically I don't really have control
1:52:57of the stock status because I'm adding all the products
1:52:59from the marketplace, right?
1:53:00So if my suppliers run out of stock, it's going to run out
1:53:03of stock on my store as well.
1:53:04But on the other hand, you know, when I think of it,
1:53:06when customers see something that's sold out,
1:53:08it makes it look like a popular product.
1:53:09- Okay. So based on that, let's leave that.
1:53:12I like your reasoning for that. Cool.
1:53:14Obviously there's so many items in these categories.
1:53:16Could we not just do that as sort of like a, a dropdown?
1:53:20- That is actually a good idea
1:53:21because I am planning on adding a lot more categories
1:53:23and a lot more pro- products inside them.
1:53:25And I don't want the customer to just doom scroll here.
1:53:28Okay. Yeah, that's, that's, that's a good idea.
1:53:30Let's just do that now. Here, I'm going
1:53:31to change the categories.
1:53:32So instead of having all categories linked
1:53:35to the all collections page, which is what you saw,
1:53:38we're going to make this a nested menu.
1:53:41So I'm going to click on add menu item,
1:53:43and then I'm going to add a link to that menu,
1:53:47which is under my collections.
1:53:49And now I need to add each specific
1:53:51collection under that menu.
1:53:52So I'm going to start with the first
1:53:53one, which is desk fans.
1:53:55- And it's so nice and easy to use, isn't it?
1:53:57- Yeah. - That's the thing I like about this.
1:53:58I mean, I can use it at my age.
1:53:59So if you're young, you should be on
1:54:01fire with this, shouldn't you?
1:54:03- Yeah. You do it once or twice
1:54:04and you kind of get to have it memorized.
1:54:06It's a drag and drop. So
1:54:07what I'm doing here is I'm dragging it under
1:54:10the menu, the categories.
1:54:13So you can see it's kind of under it now.
1:54:15And now I can just save it.
1:54:17Every little change, I always save my changes.
1:54:20And now I just need to rinse and
1:54:21repeat for the rest of the menus.
1:54:23Okay. So now under all categories, there we go. Oh, that's
1:54:25- Perfect.
1:54:26- So I have desk fans, laptop sands instead
1:54:27of just seeing that messy page.
1:54:29- Yeah, that's my favorite. So if you want to go on
1:54:31and do the rest after we finished here, just like
1:54:33that, I'm happy with that.
1:54:35- Yeah, that's a quick fix.
1:54:36- No problem at all.
1:54:37Now, when we're on one of your sale pages, I noticed the add
1:54:41to cart kept disappearing.
1:54:44You know, where's the add to cart? It's not there, is it?
1:54:46I, I like to have it so it just keeps on
1:54:49the screen all the time.
1:54:50So at any point I want to buy, I'm not searching for it.
1:54:52- That's a good note, especially because I have all
1:54:54of the variations and you have the product description.
1:54:56So you have to scroll in order to see it,
1:54:59which is right here.
1:55:00Yeah. And if they keep scrolling,
1:55:02sometimes you have more text down here
1:55:04and then again, they lose it.
1:55:06Okay, that's a good note. So what I want
1:55:08to do here is I'm going to add a sticky add
1:55:10to cart here under product information if I drag it down.
1:55:16Okay. So you see this sticky add to cart?
1:55:18- Yeah. - Can just make it visible. Let me save that.
1:55:21Build your store. So now you see that here on the bottom
1:55:23of the site as soon as you scroll.
1:55:25So in the beginning you don't see it,
1:55:26but as soon as you scroll, it should show up.
1:55:29- That's so easy to do as well.
1:55:31- And free. So I like it. - Exactly.
1:55:33Now I notice on our, I think it was on our story
1:55:37or somewhere it said about social media
1:55:39or even on the home screen.
1:55:40- Ah, you mean the icons?
1:55:43- Yeah. There you go. So this TikTok
1:55:47and Twitter, are they actually active accounts here?
1:55:50- Okay. So no. I am going to create a TikTok account
1:55:53because I'm going to run promotional ads later on
1:55:55and it's going to be done through TikTok.
1:55:57Twitter, I definitely don't need,
1:55:58but I don't need them right here.
1:55:59- I don't think we want. If it's not active,
1:56:01let's not have it on there because people will think there's
1:56:03a floor or bug in it.
1:56:05- Yeah. I got to admit, you have sharp eyes.
1:56:07Social media icons. I'm just going to toggle it off.
1:56:09- Yeah. - And you just saw that it disappeared.
1:56:11Of course, I'm going to save my changes.
1:56:13- Yeah. Okay. Well, that definitely looks better.
1:56:15Let's just go back over, do... Oh, hang on.
1:56:19This photo here of the fan, this looks too busy.
1:56:22If you look at your other photos, they're really sharp,
1:56:26very crisp, but this one's got all this busy
1:56:30random stuff going on in the
1:56:31background. Why would you do that?
1:56:33- So yeah, again, that's a good one, Mark.
1:56:35Basically, when I import it from the, you know,
1:56:37from the marketplace, it,
1:56:39it gets whatever images the supplier has.
1:56:41Sometimes the suppliers have good images
1:56:43and sometimes they don't.
1:56:44So I'm just going to use one of these
1:56:46and I'm going to remove the background.
1:56:47The image needs to be changed
1:56:48to here because it's on the homepage.
1:56:50- Yeah.
1:56:55- So it takes it from a static location.
1:56:58I'm going to save that,
1:56:59refresh. Done.
1:57:03- I think now it's time to tick my store review off the list
1:57:08and you need to start going and doing some videos.
1:57:11- It's about time. All right.
1:57:13- And I'll be back to review those shortly.
1:57:16- Thank you for your notes. I
1:57:17actually think they were really good.
1:57:18- Excellent. Right. Get going.
1:57:21- Thank you. Right.
1:57:23So it's finally time to start shooting my promotional
1:57:25videos, but I'm no creative genius
1:57:27and I can't think of all the creatives myself.
1:57:29So that is why I rely on the competitor sheet
1:57:32that I showed you in this video with all
1:57:34of the viral video links that I have inside.
1:57:36I took some time last night before I went to sleep
1:57:39and I analyzed their videos really quick.
1:57:41I took notes of what those people did well in their videos,
1:57:45the hook, the first three seconds,
1:57:46how they kept the viewer engaged without scrolling really
1:57:49quick, the call to action at the end of the video,
1:57:52how they got the viewers to click on the link in a
1:57:55description and get to the product page and check out.
1:57:58I took notes of all of that
1:57:59and wrote it in my competitor spreadsheet.
1:58:01And I'm also going to leave it inside the cheat sheet if you
1:58:03want to see exactly how I analyze them so
1:58:06that you can copy my tactics.
1:58:07Right. So with that said, I'm going
1:58:09to go shoot the promotional videos
1:58:10now and prepare for marketing.
1:58:12But first, I'm going to finish this coffee.
1:58:13So basically the idea here is really simple from the videos
1:58:16that I've seen on TikTok, the ones that went viral.
1:58:18It just shows the product in action.
1:58:20It shows the bling bling. I made sure
1:58:22that the background is really clean
1:58:23and that I'm under really good lighting
1:58:25that actually shows the diamonds in action
1:58:27because that's what makes this product special.
1:58:28And I'm going to shoot this on 60 frames per second
1:58:32because that just makes it a lot smoother.
1:58:33Three, two, one, action. Okay.
1:58:38I think we got the shots for the first scene.
1:58:39I did it in a few takes, a few different formats,
1:58:41a few different resolutions to see
1:58:42which one comes out the best.
1:58:44That's pretty much it. I'm just going to add text,
1:58:46add a voiceover, add a good call
1:58:48to action, and that should do the work.
1:58:50Now this one is going to be really simple, similar
1:58:51to the bling, bling one where I just kind
1:58:53of rotate it in my hand before I turn it on.
1:58:56Let's go. I just thought of something.
1:59:01You know, sometimes you have to kind of get creative
1:59:02and look around you and see what else you can do.
1:59:04Now, this was not on my competitor cheat sheet,
1:59:08but Mark does have a sauna out here
1:59:11and this will make sense if I can maybe do a creative
1:59:16where I'm sitting inside the sauna with all my clothes on.
1:59:20So it's like, what the hell is this guy doing?
1:59:23And I've got the fan on me, so it's like, ah,
1:59:25I'm cooling off while I got all my clothes on in the sauna.
1:59:30I'm thinking about this one on the fly.
1:59:32I hope it'll work, but it's definitely worth a shot.
1:59:35I already got the equipment.
1:59:37It's nice and easy and I'm just enjoying myself.
1:59:40I'm having fun. Let's try this.
1:59:45And that should be good to go. Right.
1:59:47Onto the next creatives. All
1:59:49right guys, we're in the office.
1:59:50This is going to be a quick and simple one with the fan.
1:59:53I don't need to record myself here.
1:59:55We already had, have the beginning of the video
1:59:58showing the product so they know what it is.
2:00:00Only thing is here, they'll actually see it in action
2:00:03inside the office and not out.
2:00:12All right, so I got the lights off
2:00:14in here as much as I could.
2:00:15And now we're going to show this little flashlight in
2:00:17action, which is the last part of the creative for this fem.
2:00:20So let's make sure that we're on HD 60 frames per second.
2:00:24Let's give this one a go.
2:00:29Now it's time to move to the mouse pad.
2:00:31So I've got two really nice creatives here, one
2:00:34where I'm going to film by myself
2:00:35and another, I'm going to get the help of someone who can
2:00:39be the boss in the point of view.
2:00:41So you'll see the creative soon.
2:00:43So if you have someone, maybe a friend, a family member,
2:00:46a household representative that can help you make a video,
2:00:48think about how you can utilize that as well.
2:00:51So what I'm going to do now, according
2:00:52to my competitor research file, is in the opening scene
2:00:56for the mouse pad, I start
2:00:58by acknowledging the pain points in the hook,
2:01:00in the first few seconds, which is really important
2:01:03because here I'm tapping into the user's emotion
2:01:06and trying to make them feel like,
2:01:08yeah, I know what that feels like.
2:01:10I go through that too. All right.
2:01:11Scene number one, stressed and frustrated.
2:01:16Scene number two, I'm going to reveal the product.
2:01:24Now I'm doing this scene where I'm showing
2:01:26all the shortcuts.
2:01:28So we've got copy number one.
2:01:29Now we're going to do creative number two for this.
2:01:31This is where I actually need the help
2:01:33of someone who's going to be my boss.
2:01:35Scene number one, I'm going to do some of these stretches.
2:01:37So I'm just like doing some seat stretches
2:01:41and then my boss comes in and says, "What are you doing?"
2:01:46- "You're a bit old to be my employee, aren't
2:01:48you?" "What are you doing?"
2:01:51- "I'm just doing my hourly stretches.
2:01:52My back has been really sore,
2:01:53but this key flow desk pad has been a godsend."
2:01:56- Right, but the prices you just sent
2:01:58me are all over the place.
2:01:59I need you to sort them right now
2:02:00because the buyer's on the phone.
2:02:02- Right, right, right. Prices. I made a mistake there.
2:02:05Control shift form the currency format.
2:02:07Let's do that really quick. Got it.
2:02:09- Wow, that's actually pretty cool.
2:02:11Order more of those for the office.
2:02:12- Will do. - What are you doing?
2:02:15- I mean... So some unexpected things happened
2:02:20there, some better ideas as we went along with it.
2:02:23And I'm actually really happy
2:02:24with the way that it turned out.
2:02:25It's funny, it's a scroll stopper and it even ends well.
2:02:30I actually enjoyed that a lot more than I thought I would.
2:02:32Now I keep this everywhere that I go.
2:02:35Got to keep track of where I stand.
2:02:38So I'm going to take off filming promotional videos,
2:02:41which I really enjoy doing.
2:02:43Now I got to get these files onto my computer really
2:02:45quick and begin editing.
2:02:48All right guys, it's time to edit the videos that I shot
2:02:51and I'm really going to try to nail this down
2:02:53because Mark is going
2:02:54to be giving his feedback on these videos.
2:02:57And that of course is before I start driving
2:02:59traffic to my store.
2:03:00So I'm going to walk you through the entire process,
2:03:03how I edit these videos, my thought process, so
2:03:06that you'll be able to see exactly what I do when I do it,
2:03:10keeping my time and my budget in mind.
2:03:12Now you can see that it is a beautiful day outside,
2:03:15so I am shooting out here.
2:03:16So if you hear a little noise here
2:03:17and there, I'm sure you'll understand.
2:03:19So let me jump into it and start doing my edits.
2:03:22The tool that I'm going to be using
2:03:23for these edits is CapCut.
2:03:25It's completely free to download, free to use.
2:03:28I'm not even signing into any account.
2:03:30It's all done from my computer, no accounts,
2:03:33no subscriptions needed.
2:03:35So the first thing that I do is I'm going to click here
2:03:38where it says create project.
2:03:39Now I need to import the folder with all
2:03:42of the video files that I have inside.
2:03:43So I'm going to click here where it says import,
2:03:45and now I need to navigate to the directory where I have all
2:03:49of the product videos.
2:03:50So I have a folder here called product videos
2:03:54and I have it organized under key flow desk map.
2:03:57So this is the first video that I want to make.
2:04:02So you can see all of these files here
2:04:05and under each folder I created another
2:04:07folder called exports.
2:04:08This is where I'm going to export the video at the end
2:04:11so I don't get it confused with all
2:04:14of the videos that we see here.
2:04:16So that's just in terms of organization.
2:04:19So what I want to do is import this whole folder so
2:04:22that I can start using the clips inside.
2:04:25So I clicked on import
2:04:26and I can see them all over here on the left side.
2:04:29So I'm going to go ahead and open this folder
2:04:30called Key Flow Desk Map.
2:04:33And here I've got all of the videos.
2:04:35Now I do have a few creatives that I'm going
2:04:38to make from all of these clips.
2:04:40All of these clips don't go into one video.
2:04:43So I've got two clips that I'm going
2:04:45to make from every product.
2:04:47So how am I actually going to do this one?
2:04:48I need to go back to my competitor analysis
2:04:51and remember the key points that I had in mind.
2:04:54So let's just start with number one, product number one,
2:04:57key flow desk map, which I have opened.
2:05:00The video that I watched here
2:05:01that got 101,000 views on TikTok had that beginning hook
2:05:05where I saw this girl and she was crying
2:05:08because she couldn't get Excel to work on her computer.
2:05:12And the hook that they used was my coworker was crying on
2:05:15her first day because she didn't know how to excel,
2:05:18and then you just see someone crying at her desk.
2:05:20So I did film something similar.
2:05:23I'm not going to be crying, but I am frustrated sitting in
2:05:26front of my computer, can't do my Excel.
2:05:29So if I scroll down a bit, I've got,
2:05:32after all my analysis, our new angle.
2:05:37So the opening scene here, I'm going to start
2:05:39by acknowledging the pain points
2:05:41because you want to get it right in the first two
2:05:43to three seconds in the video.
2:05:45I want the user to resonate, to feel what I want them
2:05:49to feel, that pain point that they have
2:05:51and then offer them the solution.
2:05:52So here the pain point in the hook, I'm going
2:05:54to sit at my desk looking stressed, frustrated
2:05:57with similar text, maybe a little more dramatic.
2:06:00I'm going to use ChatGPT. It helps me a lot with the text.
2:06:04So that's the first scene, which I already have.
2:06:06So let's go ahead and find that first scene.
2:06:10So that's this one right here. I'm sitting frustrated.
2:06:12Now because I did a few takes, I can go ahead
2:06:15and choose the one that I like the most.
2:06:16I'm going to go with the first one.
2:06:17It came out a lot more natural.
2:06:20So this is the first clip that I'm going to use.
2:06:23Now what we have down here is the timeline.
2:06:26This is where we actually do the edits.
2:06:27So every time you want to edit something, you have
2:06:30to drag it down there
2:06:31because that's what the actual video is going to have.
2:06:34So I'm going to go ahead and take this,
2:06:36drag it down here to the timeline.
2:06:40Okay, just click okay on these little messages.
2:06:43And so now this is what I have so far.
2:06:45I can drag the timeline and see exactly where I stand.
2:06:49Now, if you don't like some parts of the clip,
2:06:52you can start cutting it.
2:06:54So let's say for example, if I just move forward a bit,
2:06:57you can see that I don't really need this last part
2:07:00where I'm looking at the phone and turning off the camera.
2:07:02That's where I ended the clip. So what I'm going
2:07:04to do is I'm going to stand exactly at the part in the
2:07:07timeline that I want to cut out, which is right here, right,
2:07:11right before I did that motion to my iPhone.
2:07:14I'm going to stand over here. I'm going to click on split.
2:07:17And now you can see it split the clip into two clips
2:07:21before the cut and after the cut.
2:07:23So I don't need the after the cut clip.
2:07:25I'm just going to stand on it and hit backspace.
2:07:29Okay, so now I've removed it from my timeline.
2:07:31So, so far I have this. Now I can start from here.
2:07:35It's okay. It makes sense.
2:07:36And it'll end somewhere over here.
2:07:38Now I may make a few more edits.
2:07:40I may make more cuts as I get the full formation
2:07:43of the video, but now I want to move on to the second clip.
2:07:46There are more layers that I'm going to add.
2:07:48I'm going to add a text on screen.
2:07:50I'm going to add background music.
2:07:51I'm going to mute this clip. So that's all coming up.
2:07:54But first, I just want to get all of my scenes down
2:07:56before I add the additional layers.
2:07:58It's going to be a rinse and
2:07:59repeat for the rest of the edits.
2:08:08Okay, looks like I have everything that I need.
2:08:10Now let's see if we need to make any more adjustments
2:08:13to the video before I add in the additional layers.
2:08:16So here you see me frustrated.
2:08:19Oh man, I don't know how to excel. I'm really frustrated.
2:08:22I'm about to get fired. Good thing I got this.
2:08:25It unrolls on screen.
2:08:30Let me see if I cut it right before.
2:08:36No, I'm just going to keep it because if I cut it right
2:08:40before the bend, right over here,
2:08:44it didn't finish unrolling.
2:08:47But you know what? Let's just give it a try.
2:08:49I'm going to go ahead and cut this part.
2:08:51So I'm going to split the scene right here
2:08:53and see if I can avoid them seeing the part
2:08:56where it couldn't really unroll the right way.
2:08:59And then if I could cover it up
2:09:02with the next scene in the video
2:09:04where I actually show the mat.
2:09:07Okay, so I'm just going to cut all of this.
2:09:09I don't want all of this where they see it
2:09:12and then here they don't see it anymore.
2:09:13So let me see if I can continue from around here.
2:09:16So I'm also going to cut this part
2:09:18and then I don't need all of this mess in the middle.
2:09:20So if I remove it, you can see if the rest of the clips kind
2:09:23of merge themselves together.
2:09:24Now let's see how it looks on the timeline.
2:09:26I want to add the additional layers,
2:09:27but I just want to make sure that this looks smooth
2:09:29and the message actually gets through.
2:09:31Again, frustrated. Good thing I got this.
2:09:37Unrolls on screen. And right
2:09:39before, let's just get that feeling again.
2:09:42So right before. That's good.
2:09:48And you can see actually what it does. Okay.
2:09:51Now let's add the additional layers
2:09:53and see that everything is timed correctly.
2:09:56So I've already got the video down
2:09:59all the way to the last second.
2:10:02Now this video is about 40 seconds long.
2:10:05I do try to keep it a little bit shorter.
2:10:07That's kind of long for an advert.
2:10:10Anything above 30 seconds is just a little too much.
2:10:13If I can even have it 15 seconds,
2:10:1420 seconds, it's also great.
2:10:16So after we add all the texts on screen
2:10:18and the music, we see the flow,
2:10:20we see if anything is dragging itself out too long
2:10:22and we make the proper adjustments.
2:10:24So I've got the four scenes down.
2:10:26Now let's go ahead and add the text onto each scene.
2:10:29So what I'm going to do here is use my good friend
2:10:33free version of ChatGPT.
2:10:35So I'm going to use this prompt. I'm
2:10:40editing a video
2:10:42for the key flow desk map.
2:10:45I'm going to paste the link if it wants to scan
2:10:48and get some information on it.
2:10:51Now I'm going to tell it the idea, what I actually need,
2:10:55the goal and the requirements.
2:11:00Here are the
2:11:04scenes in the video.
2:11:13And now I want you
2:11:19to brainstorm the texts that I'm going to use,
2:11:27that I'm going
2:11:29to use for each scene.
2:11:36Now I don't only want to get one result for every scene,
2:11:38so brainstorm several text creatives
2:11:43for each scene.
2:11:45Let's go ahead and test it out.
2:11:47Here are multiple angles you could test.
2:11:50So we got relatable pain, career anxiety, transformation,
2:11:53curiosity and humor/exaggeration.
2:11:57I like using humor because we are going
2:11:59to be posting on TikTok at the end of the day
2:12:01and people, you know, like to go on TikTok
2:12:03to also have a little laugh,
2:12:04but I do want to check out all the angles
2:12:06first before making a decision.
2:12:07So the first one that we have here is the hook,
2:12:10which is sitting stressed at my desk.
2:12:12I almost got fired on my first day
2:12:13because I didn't know Excel shortcuts.
2:12:15This one is actually good because it relates
2:12:17to the competitor video that we saw.
2:12:19She was crying because she was about to get fired.
2:12:21Option two, nobody tells you your job depends
2:12:24on keyboard shortcuts.
2:12:26It's okay. It's so-so, but what if you don't really relate
2:12:29because you don't really feel
2:12:31that your job really depends on keyboard shortcuts?
2:12:34Imagine watching everyone work twice as fast as you,
2:12:37me pretending I know Excel.
2:12:38I'm not really pretending if I'm
2:12:39sitting down frustrated, right?
2:12:41So I'm just going to wave off all of these other options
2:12:45and I just want to see the humorous one,
2:12:47Googling Excel shortcut every 10 minutes.
2:12:49No, again, it doesn't fit the vibe
2:12:51because I'm sitting stressed at my desk.
2:12:52So I'm just going to go with ChatGPT's strongest
2:12:55recommendation, which I also agree with,
2:12:57which is I almost got fired on my first day
2:12:59because I didn't know Excel shortcuts.
2:13:01So I'm going to go back to cap cut
2:13:03and I want to paste that text here.
2:13:05Now I need to put it at the right time on the timeline
2:13:09because if I just put it all the way here at the end,
2:13:11then it's going to show after the clip.
2:13:12Because I want it to show at the same time, I'm going
2:13:14to add a layer on top
2:13:17or on the bottom of exactly where and when I need it to be.
2:13:20So I'm going to click right up here where it says text,
2:13:24then we're going to click on default text.
2:13:27I'm going to drag that down to the timeline.
2:13:30Now I do want that on the opening scene.
2:13:33So I will drag this text all the way
2:13:35to the beginning of the timeline.
2:13:37And here we can make edits to the text
2:13:39because obviously we don't want it white, you cannot see it,
2:13:41and we don't want it in the middle of the screen.
2:13:43So you can simply drag it to wherever you want to see it
2:13:47and then start making edits.
2:13:49Now my general rule of thumb on where
2:13:51to place texts on TikTok or Facebook shorts
2:13:54or Instagram shorts, wherever you want to post these videos,
2:13:57is to have it somewhere near the top,
2:13:59but not all the way up top
2:14:01because usually there the user has links
2:14:04or the information of the creator
2:14:06and the text is just kind of overlap with that.
2:14:09It's not going to look good. And I'm going to paste
2:14:11what I copied from ChatGPT,
2:14:13which I almost got fired on my first day
2:14:14because I didn't know Excel shortcuts,
2:14:16but as you see, it's getting off screen.
2:14:19So what I do is I make a line break,
2:14:22as you can see right here,
2:14:24and you can see how it affects it on the screen
2:14:26so we can actually have all the text on screen.
2:14:29So it's around three to four words should be good.
2:14:32If you cram too many words on one line, nobody's going
2:14:35to be able to see it because we're looking at portrait mode.
2:14:37And so it's actually going to come out a lot
2:14:39smaller than what we see here.
2:14:40So three to four words per line usually works good.
2:14:43So what I want to do now is edit the actual text.
2:14:46I don't want it to be in white.
2:14:47First thing I usually do is edit the fonts
2:14:50and just choose any one that you like.
2:14:52Avoid this purple diamond if you're not using the paid
2:14:55version of CapCut, which I'm not.
2:14:58So I'm going to go with aerial rounded empty bold,
2:15:01usually comes out pretty good.
2:15:04And again, I don't want white text,
2:15:06but I also want to add a background to it.
2:15:09So we're going to choose one of these options here
2:15:12and see which one we like the best.
2:15:13So the sentence is too big. I will have to split it to two.
2:15:18Let's figure out the background
2:15:20color that we want to have here.
2:15:23So I'm thinking of the overall vibe for the video.
2:15:25I'm really stressed in the beginning. I'm frustrated.
2:15:28I can't get things done.
2:15:29So the color's not going to be anything too gentle,
2:15:32but I also don't want it to yell at you too much like
2:15:35red, too much stress.
2:15:37So let's see if we can kind of meet in the middle here.
2:15:40See which one we like the best.
2:15:42This is always a trial and error,
2:15:45but of course you don't want anything that looks too
2:15:47clownish like this.
2:15:48Let's just play with some options here
2:15:51and see which one we like the most.
2:15:53And split the sentence because I don't like the length.
2:15:56It's blocking almost half of the screen. Okay.
2:16:01So the first line is going
2:16:03to show I almost got fired on my first day.
2:16:08Now I can just move the text up a little
2:16:09bit, put it in bold.
2:16:11Okay, now we can see a little bit better. All right.
2:16:13I almost got fired on my first day with a little bit
2:16:15of a transparent background, but it does the work.
2:16:17Okay. Now I need the second part of the sentence.
2:16:19Now, because I want to keep the same text,
2:16:21the same background, the same font,
2:16:23what I do is I copy this layer.
2:16:27I move forward on the timeline,
2:16:28and then I paste it in the next section.
2:16:31Go ahead and fill that in over here
2:16:34and make a line break where needed
2:16:35so it doesn't go off screen.
2:16:37So let's add the, the rest of the text fields.
2:16:41Now the only problem that I have is
2:16:42that the clip is still just too long.
2:16:45So let me go ahead and make the proper cuts
2:16:47to make everything timed well.
2:16:49Then I'll add background music
2:16:51and that should be it for this video.
2:16:52Okay. I'm going to cut the clip over here
2:16:56because I do have other clips where I did this part
2:16:59where I'm doing the shortcut and
2:17:00I want to see how they look.
2:17:01So I'm going to remove this next part over here
2:17:04and continue from here.
2:17:06The clip should be good. I got it to just under 30 seconds.
2:17:09I want to add music. So let's go ahead and do that.
2:17:12So for getting free music, I usually like to use
2:17:16artlist.io.
2:17:17There's a whole bunch of websites that can give you music
2:17:20that you can use, but you do have to be careful here
2:17:22because you cannot use copyrighted
2:17:24music if you don't have permission.
2:17:26So you can just search Google for
2:17:28royalty free music.
2:17:34But once again, I like to use Artlist.io.
2:17:37They have really good royalty free music.
2:17:41So I go to their website
2:17:43and now I need to listen to some audio tracks
2:17:47and think which type of music fits the vibe the most.
2:17:50This one might fit. It's called Sneaky Business.
2:17:53It sounds kind of sneaky. Hopefully it's going
2:17:55to work out pretty well.
2:17:56So I clicked on download, then I'm going to click on MP3.
2:17:59So it downloads the audio track onto my computer.
2:18:02Now on cap cut, I'm going to click on file, then import
2:18:06because I want to add a new file that they don't have.
2:18:09I'm going to look for it here.
2:18:11Here it is, it's called Sneaky Business.
2:18:13We're going to import that one
2:18:16and drag it onto the timeline.
2:18:18I don't want to hear myself.
2:18:19So what I'm going to do is I'm going to click on this clip
2:18:22and I'm going to click on the volume here,
2:18:25so it's going to mute the track.
2:18:27Now I want to do the same. And you can see
2:18:30that it's being done to all
2:18:31of the tracks on this line here on
2:18:33the timeline, so that's good.
2:18:34Let's watch it again from the top.
2:18:46Not too sure what I think about this one.
2:18:48Hopefully Mark's not going to be too hard on me, but
2:18:50because of the time that I have, I'm going to have
2:18:52to work with what I got.
2:18:54Now I'm just going to export this
2:18:56and then edit the other five clips that I have.
2:18:59So in order to export, I'm just going to click right up here
2:19:02where it says file, then export.
2:19:05I'm going to give this one a name like key flow export.
2:19:12Make sure that it's inside my export folder.
2:19:14Go ahead and click export.
2:19:16Okay, so I think that came out pretty good.
2:19:17Now I'm going to rinse and repeat the same exact process
2:19:20for the other five videos that I need to edit.
2:19:23So I'm going to get these edits done right now.
2:19:25Mark's a bit busy today,
2:19:26but as soon as he's finished, he's going to come out
2:19:28and review these videos
2:19:29and then I'm going to get these ads live.
2:19:38Okay. All six videos have been edited according
2:19:41to the same exact process that I just showed you.
2:19:45So I'm going to go ahead and tick off edit video adverts.
2:19:49Let's wish them well. And now let's hear exactly
2:19:52what Mark has to say about the videos.
2:19:54So let's give Mark a call and get him down here.
2:20:00- Hi Loren, how are those adverts coming on?
2:20:03- Hey Mark, pretty good. So I actually finished
2:20:05editing all six videos.
2:20:06So I'd like to get you down here if you've got some time
2:20:08and I'd like to get your video feedback right now.
2:20:11- Yeah, I'm looking forward to it.
2:20:12But why don't we watch them in my cinema room
2:20:16and then we got the big screen to watch them on.
2:20:19- Oh, so we're going to see them in the
2:20:20cinema. Yeah, sounds good.
2:20:21- All right. See you in a moment. All right.
2:20:24- I'll get down there. Bye-bye.
2:20:25- Bye. - Okay, cool.
2:20:26So I guess we're going to do this at the cinema.
2:20:29- So I'm down in my cinema room
2:20:31and I'm tasked with giving feedback on the video adverts
2:20:35that Lauren has made,
2:20:37and he's going to do a presentation now.
2:20:39- Feels like high school all over again,
2:20:40and hopefully I'm not going to get staged
2:20:42right when presenting this to you.
2:20:43So I've got three products, two videos for each product.
2:20:46You're going to watch six videos now.
2:20:48I, I think I'm going to leave the best for last of
2:20:49what I think is best just to keep you on edge.
2:20:53So the first product is going to be the Blingfan.
2:20:56I called it Diamond Breeze Pro.
2:20:58This was done off of competitor research.
2:21:00Mainly the videos I saw here were like influencer type
2:21:02videos and I don't have the influencer voice, so
2:21:06I got a layer of the videos, a layer of an audio,
2:21:09and a layer of text, and hopefully
2:21:11that's going to do the job here.
2:21:12So here's the first one.
2:21:30I saw your head bobbing. I hope it's a good thing.
2:21:33- Yeah. Well, it could be a good thing or not.
2:21:37What about the tunes? Are they copyrighted or are they okay?
2:21:40- So, okay. So good question.
2:21:41I explained it when I, while I was doing it,
2:21:43but basically I'm using royalty-free music,
2:21:46so anyone could use it.
2:21:48It's just a website. You have a whole
2:21:49bunch of, you know, list of songs.
2:21:51You choose the best one that fits the vibe.
2:21:52- Very important because we don't want these ads taken down.
2:21:54- And no copyright issues. So that's a good point. But yeah.
2:21:57And also the software that I used was also
2:21:59completely free because of my budget.
2:22:01So free editing software, free royalty music.
2:22:05This is what I was able to do with it. Okay.
2:22:07Can I move on to the second one?
2:22:08- Yeah, let's move on to the next one.
2:22:10- I wonder if you noticed the location here.
2:22:12- Yeah, that, you've gone into my sauna to do this
2:22:14and I quite like that
2:22:16because we've done similar things in the past as a hook
2:22:18where I jumped into a hot tub wearing a suit, for example.
2:22:22We've done it a few times and it's caused quite a stir.
2:22:25So definitely see where you're going with this.
2:22:27- So yeah, this one didn't have to do
2:22:29with competitor research.
2:22:31I had a friend with me and he kind of came up
2:22:32with this creative and I liked the idea,
2:22:34so here's how it came out.
2:22:51It's 18 seconds long.
2:22:53- Yeah. And again, I like the last line, grab yours
2:22:54before the next heat wave.
2:22:56So it doesn't matter whether we're hot now
2:22:57or hot in the future, you're going to grab it now.
2:23:00That's very good. I like the way you hung it
2:23:02around your neck and also showed you can use it on a bench
2:23:05so, or a desk.
2:23:08That is a bench obviously in the sauna.
2:23:09Yeah, I, I think that works pretty good.
2:23:12I can see why people would want that. So yeah, it grabs me.
2:23:16- I'm going to move to the last video.
2:23:18Same product, different creative.
2:23:20It's a mix of competitor research and also a twist of comedy
2:23:24because again, I had my friend with me
2:23:26and he actually had a pretty good pitch here.
2:23:28So I kind of did have a hybrid approach
2:23:30here. Let me know what you think.
2:23:32- What are you doing? - I'm just doing my hourly stretches.
2:23:35My back has been really sore,
2:23:36but this key flow desk pad has been a godsend.
2:23:39- Right, but the prices you just sent
2:23:40me are all over the place.
2:23:41I need you to sort them right now
2:23:42because the buyer's on the phone.
2:23:45- Right, right, right. Prices made a mistake there.
2:23:46Control shift form the currency format.
2:23:49Let's do that really quick. Got it.
2:23:51- Wow, that's actually pretty cool.
2:23:53Order more of those to the office. Will do.
2:23:57What are you doing?
2:23:59- Well, that's certainly got a comedy aspect to it,
2:24:01and I think people, you know, resonate
2:24:03with a bit of comedy for sure.
2:24:05But it can go both ways when you try and do that.
2:24:07So it's, it's either going to work or it's not.
2:24:10- Yeah. So I was also kind of wondering about that one
2:24:12because when you're adding in comedy, then it's like, okay,
2:24:15are you trying to make us laugh or are you
2:24:16trying to sell the product, right?
2:24:17But I do see some companies that are like, are trying
2:24:19to be funny and like not directly
2:24:21trying to sell you the product.
2:24:23So hopefully that's the kind of vibe
2:24:25that I was able to get through here.
2:24:26And if I could run the ads on this,
2:24:28I guess the audience will tell us best.
2:24:30- Okay. Well, I think a final summary is
2:24:34all the adverts are okay.
2:24:37I think we should run them all and AB test them
2:24:39and get the feedback on them.
2:24:41We know that the execution could be better,
2:24:43but that's time constraints.
2:24:45We've covered that. Yeah, I think we run them all.
2:24:48- So I'm not shooting any more videos.
2:24:49I could just run them all, test them, see
2:24:52what happens and reiterate from there?
2:24:54- I think so. And I think I need
2:24:56to kick it off the list for you.
2:24:57- All right. That saves me a bunch of time
2:24:59so I can move on to creating the ads.
2:25:01- Yeah. And I'll be back to review your final sales.
2:25:04- Ooh. I don't know how to end that one.
2:25:09Okay. Now is the money time.
2:25:11I'm going to run paid ads, bring traffic to my store,
2:25:14and try to get as much sales and profit as I can.
2:25:17Now, normally I would start
2:25:18by posting organic content from the videos that I made, but
2:25:21because time is not on my side, I'm going straight
2:25:25to paid ads and I'm going to be doing that
2:25:28through Facebook ads.
2:25:29Now, I could also be running TikTok ads, YouTube ads,
2:25:33and other platforms as well,
2:25:34but Facebook has been a proven strategy for me.
2:25:37So I'm going to go ahead and do that now, run my ads,
2:25:40and use whatever I have left of my budget.
2:25:42Now, I do have my drop shipping budget tracker.
2:25:44I'm going to let you have a copy of this as well,
2:25:47and I'm going to run you through exactly how much
2:25:48of my budget I have left.
2:25:50But basically, I've got $244 to spend on my ads out
2:25:55of my $300 budget.
2:25:57So that's what I'm going to use
2:25:59for when I'm running my paid ads,
2:26:00and hopefully I'm going to be able to turn
2:26:02that into a profit.
2:26:03So the first thing that I'm going to do
2:26:05to set up my paid ads is make sure
2:26:07that Facebook is connected to my Shopify store.
2:26:10So on my Shopify dashboard, I'm going
2:26:12to use the search field up here and search for Facebook.
2:26:18I've got the first result right here,
2:26:19Facebook and Instagram.
2:26:23I'm going to install that right over here.
2:26:25Now, to get this to work, you do need
2:26:26to have a Facebook Business Manager active.
2:26:29I already have one because you only need one
2:26:31and you can run multiple stores,
2:26:33multiple businesses on the same Facebook Manager.
2:26:36It's really easy to make one.
2:26:37You just fill in your information, name, contact details,
2:26:40address, all the normal stuff,
2:26:42and you'll have a Business Manager up and running.
2:26:44You'll then connect an advertiser account
2:26:47to the Business Manager.
2:26:48Again, very straightforward process, and I won't do it here
2:26:52because it's already been done for my other businesses.
2:26:54I'm just going to be using that.
2:26:56So if you have one ready, great.
2:26:58And if not, go ahead and register for it.
2:27:00It's really quick, and then we can continue from here.
2:27:03Okay, great. Now that
2:27:04that's installed, we're going to go down here.
2:27:06And the only thing that we want to do is run ads.
2:27:09I don't need shop and ads
2:27:10because this is going to create a Facebook shop
2:27:12and connect all of my Shopify products to the Facebook shop,
2:27:16but Shopify is good enough for me.
2:27:18I don't have the time to run multiple platforms right now.
2:27:21So I'm just going to go with ads only and click get started.
2:27:24Now it needs to connect to my business portfolio.
2:27:26So when you created your Facebook Business Manager,
2:27:29you created your portfolio as well.
2:27:31So I have mine right here.
2:27:32I'm just going to click on Connect.
2:27:35And it wants to connect now to my catalog
2:27:37to my Shopify products so
2:27:39that it can advertise those products.
2:27:40So I'm going to click right here on Connect.
2:27:43And here I'm going to go with Maximum
2:27:46because it should give me the maximum reach
2:27:48to my target audience for when I run the ads.
2:27:51Click on save, and now it wants to connect a data set
2:27:54to track customer behavior.
2:27:56So a data set for tracking customer behavior,
2:27:58in other words, is setting up your Meta Pixel
2:28:01or your Facebook Pixel.
2:28:03Now this is going to be the brain
2:28:04for when you're running your ads.
2:28:06Every time you run ads, your Pixel is going to pick up all
2:28:09of the customer's behavior on your website,
2:28:11what they're clicking on, when they're checking out,
2:28:14and exactly what they're doing on your website.
2:28:16Everything that they do is going
2:28:18to be converted to an event.
2:28:20And the more ads you run, the smarter your Pixel becomes
2:28:23because it picks up more
2:28:24and more data around your target audience, the right types
2:28:28of people to look out for
2:28:29because they are the ones
2:28:30who are taking action on your website.
2:28:32The more data it collects, the smarter it becomes,
2:28:36and the better it's going to be able
2:28:37to target the right audiences for you
2:28:40after it gets all of this information.
2:28:42So we are going to set up the Pixel.
2:28:44I'm going to create a new one right here
2:28:45by clicking on create new.
2:28:47So it's going to call it Max Offices Pixel, which is fine.
2:28:50Click on Confirm, and we're going to agree to some terms
2:28:53and conditions and submit this for review.
2:28:56Okay. So now you can see
2:28:57that it's finalizing my channel setup,
2:28:59so this could take a minute or two,
2:29:01and then my Pixel will be created.
2:29:03Next thing I'm going to do is just make sure
2:29:05that the Pixel works.
2:29:06So it's going to be able to run test events,
2:29:09and I'm going to be able to go and click around my website
2:29:12and make sure that the Pixel is picking up these events.
2:29:15That's how I know that the Pixel works before I go
2:29:17and run ads, using the Pixel to pick up all the data
2:29:21on the people that are actually connecting with my store.
2:29:24So now it says you're all caught up for now.
2:29:26So here I now have the option
2:29:28to run ads on Facebook and Instagram.
2:29:31So I'm just going to go and dive right into it.
2:29:33Let's go ahead and create our ad.
2:29:35And as you see, it opened up my ads campaign,
2:29:39but I did mention that I want to test my pixel first.
2:29:43So let's go ahead and do that.
2:29:44So back on Shopify where I have the Facebook
2:29:46and Instagram app, I'm going to click on settings over here
2:29:49and I can see that it connected, created
2:29:52and connected my pixel,
2:29:53but it's not connected to any ad account.
2:29:55So this is an important thing to configure first.
2:29:57I'm going to click here on the pixel itself. Okay.
2:30:00So that took me to my data sets on Facebook.
2:30:03And here I'm going to click on continue pixel setup.
2:30:07I'm going to choose made of pixel, click on connect.
2:30:12And here there are two ways to add the pixel to my website.
2:30:15And again, guys, all this technical stuff,
2:30:17we only have to do it once.
2:30:19So you set it, forget it,
2:30:21and then you'll have the pixel on your Facebook manager
2:30:24and you can use it as you run more ads
2:30:26and it will become smarter
2:30:27and more effective as you continue scaling your
2:30:30store and running more ads.
2:30:31So I'm going to click here where it says
2:30:33install code manually.
2:30:35The second option is to use a partner integration,
2:30:38but I do like to install the code manually
2:30:40because then I know it's on the back end of my website
2:30:43and I'm going to walk you through it step by step anyway
2:30:45so you'll also know how to do it.
2:30:47So here in order to install the MetaPixel on your website,
2:30:50you have to copy this base code.
2:30:53Now I'm going to show you what you need to do with it.
2:30:54So I'm just going to click here where it says copy code.
2:30:58And I need to paste this code onto your website
2:31:01between the head and/head HTML.
2:31:04Again, don't worry about the technical stuff.
2:31:07Here's how easy it is to get this done.
2:31:08So I'm going to go back to Shopify
2:31:10and I need to open up the code editor.
2:31:13So in order to get to there, we need to go to online store.
2:31:18We're going to click here where it says edit theme.
2:31:20We've been here a few times before, so I know
2:31:22that this is all familiar to you,
2:31:24but now we're going to click on these three dots here on the
2:31:26top right and click on edit code.
2:31:29And here on the code editor, we're going to go
2:31:31to the search function right on top
2:31:34and we're going to search for the word theme.
2:31:36And what we want to do is get to this theme.liquid layout.
2:31:39I'm going to click on it. And here you see
2:31:42that line three shows that head where I need to have it
2:31:46between the head and the end of the head,
2:31:48which is just somewhere down there, doesn't really matter.
2:31:51So go ahead and get your mouse cursor
2:31:55after this head, click enter to make a line break,
2:31:59and paste that code
2:32:01that I just copied from the Facebook Business
2:32:04Manager on the data events.
2:32:07Let me just make sure that this has my Pixel code.
2:32:10So that's this one right here, 9961. So this is my Pixel ID.
2:32:14This is how I'm installing the Pixel on my website.
2:32:17Now it's saved. I can go ahead and close this.
2:32:19No need for that code editor anymore.
2:32:21And here, back to the events manager on Facebook, I'm going
2:32:24to click on continue.
2:32:25Here, I'm just going to click on done. Okay.
2:32:28And so that is this pixel over here.
2:32:30But before I run the ads, I do want to make sure
2:32:32that the events are taking place.
2:32:34So when someone's on my website
2:32:35and they're clicking around that my pixel,
2:32:37my brain is actually picking up all of these events.
2:32:40So in order to do that, back to the data sets right here
2:32:43where we were, where we set up the pixel
2:32:46on the Facebook Business Manager, again,
2:32:48inside the events manager here, inside the ads manager.
2:32:51We're going to click on test events.
2:32:55Here we're going to confirm
2:32:56that the service events are set up correctly.
2:32:58So you can just go ahead
2:32:59and copy this code, open this graph API Explorer,
2:33:02submit it, close it.
2:33:06And then we're going to click here
2:33:07where it says confirm your website's
2:33:09events are set up correctly.
2:33:11To run the test, just enter your website's URL.
2:33:13So I'm going to enter that right here, maxoffice.store.
2:33:18Then I'm going to click here where it says test events.
2:33:20So I'm going to open it. And now I'm going to just casually
2:33:26browse my website, maybe click here where it says buy now,
2:33:30see the key flow desk mat, scroll around a bit,
2:33:33act like a normal user.
2:33:35Now I want to go back to the events manager
2:33:38and I want to make sure that it's actually
2:33:39picking up on these events.
2:33:41So it could take a few seconds,
2:33:43but I want to see that the things that I'm doing now
2:33:46are actually being logged and saved onto my Meta Pixel.
2:33:50Okay? So I refreshed the page
2:33:51and you can see that I have a couple of page views
2:33:55and that my actions are actually being
2:33:57logged onto the pixel.
2:33:59So now that I know that it's working, I can continue
2:34:02to actually running the ads using this pixel that I created
2:34:07on my Ads Manager on my Business Manager.
2:34:09So it's all relatively easy
2:34:11to set up once you have the right structure in mind, as long
2:34:14as you follow my steps.
2:34:16So now let's actually go and create the ads.
2:34:19I'm going to exit the theme editor
2:34:20because I don't really need it here.
2:34:23Go back to my Facebook and Instagram app inside Shopify.
2:34:26And here where it says run ads on Facebook
2:34:28and Instagram, I'm going to go ahead and click on create ad.
2:34:31So I'm going to click here where it says create.
2:34:34And now I need to choose a campaign objective.
2:34:37Now you could go with awareness, traffic, engagement,
2:34:40but I got to go right to the end.
2:34:43I'm going to go ahead and try
2:34:44to make sales right off the bat.
2:34:46It's not going to be easy
2:34:48because currently my pixel doesn't know what type
2:34:51of customer will actually resonate with my products,
2:34:54but the smarter it gets, the more people click on my ads,
2:34:58the easier it'll be for me to find more
2:35:00and more relevant target audience.
2:35:02But I am going to start directly with sales.
2:35:04Click on continue. I'm going to give my campaign a name.
2:35:08So I am going to be running three campaigns
2:35:11for three products
2:35:12and I've got two video copies for each product.
2:35:15So I'm going to have three campaigns.
2:35:18I'm going to have three ad sets.
2:35:20The ad set is the audience targeting
2:35:22and budget spending, things like that.
2:35:24And then I'm going to have a total of six ads
2:35:28because two per product.
2:35:29The first campaign that I'm going to run
2:35:31is on my first product.
2:35:33So let's go back to my front page.
2:35:35Okay, so these are the three ads that I'm going
2:35:37to run on these three products.
2:35:39So let's start with the key flow desk map.
2:35:41I'm going to go ahead and call this campaign key
2:35:43flow desk map.
2:35:47Okay, that's the campaign. I'm going to scroll down.
2:35:50Campaign details. Everything here is fine.
2:35:52We're going for a sales objective. Continue scrolling.
2:35:57So here I'm going to have a campaign budget
2:36:00and I am going to set a limit for this budget.
2:36:03And so the daily limit, according
2:36:05to my drop shipping budget tracker, $244.
2:36:09So I'm going to be running these ads
2:36:11for at least a couple of days.
2:36:13So I'm going to give this campaign $40.
2:36:15So that's going to be $80 in two days times three campaigns.
2:36:20It's going to be around $240 in ad spend.
2:36:23So my daily budget here for this campaign is going
2:36:26to be $40.
2:36:27Continue going down.
2:36:29I'm going to need to AB test
2:36:30because I'm going to be doing the actual AB testing myself.
2:36:33That's why I made a few videos, a couple
2:36:35of videos for every product.
2:36:37So my first campaign is done. I'm going to click on next.
2:36:40So my conversion location is going to be my website.
2:36:43So I'm going to leave that as is. Performance goal.
2:36:46Again, leave it as is, maximize number of conversions.
2:36:49Now the data set, you got to make sure
2:36:52that you are connecting the right data set to this campaign.
2:36:55So I'm going to click on create new data set.
2:37:00I'm going to call this Max Office.
2:37:04And the category here is not relevant
2:37:06because we're not under any of these categories.
2:37:09Click on create. And let's go ahead
2:37:11and connect our pixel here.
2:37:12So I'm going to click here where it says start sending
2:37:14events to Meta, set up Metapixel,
2:37:19add the Metapixel code to my website.
2:37:21And it looks like it may have not picked up on the previous
2:37:24pixel that I connected.
2:37:26This is just one of those technical things
2:37:28that could happen along the way.
2:37:29So let me go ahead and do that again. It's the same steps.
2:37:32They're giving me that code.
2:37:34It may be creating a new pixel now, which is absolutely fine
2:37:36by me as long as it works.
2:37:38So we're going to go back to the same steps that we took,
2:37:41online store, edit the theme,
2:37:44click on the three dots up here, edit the code, look for
2:37:48that theme.liquid file.
2:37:50It's already open because I had it open.
2:37:52And so now I just need to replace the MetaPixel code.
2:37:55So you can see that it starts here. It ends over here.
2:37:59So I'm going to delete that and put the new code
2:38:01that they gave me because they wanted to create a new pixel.
2:38:07Okay, done that. Go ahead and click on next.
2:38:09Saved it of course. Click on done.
2:38:15You've completed the pixel setup steps. Okay?
2:38:18Go with their first recommended option over here,
2:38:20click on next, continue, agree to these, click it started
2:38:24and click on done.
2:38:26Okay, here under data set, I'm going to go ahead
2:38:28and choose the pixel that we created.
2:38:31Now I want to test the events one more time just
2:38:33to make sure that the pixel is picking up
2:38:35because here we have to go with a conversion event.
2:38:38Facebook is asking me what type
2:38:40of conversion event do you want to go for?
2:38:42Adding payments, add to cards.
2:38:44What do you want the customer to actually
2:38:45do on your website?
2:38:47And obviously I want them to initiate a checkout
2:38:50or purchase, but we want to just make sure
2:38:52that the pixel understands what those events mean.
2:38:56So I'm going to set up a conversion event, track it
2:39:00with standard events, scroll down
2:39:05here, click on go to test events,
2:39:09set up integrations under my pixel.
2:39:11And let's just make sure once again
2:39:13that this is set up correctly.
2:39:14So we already set this up.
2:39:19Integrate with Shopify.
2:39:23Now we already have this set up,
2:39:24but I am a perfectionist, so I just want to make sure
2:39:26that all the connections are working well.
2:39:28Okay, so it already knows about this connection right here.
2:39:31Okay, now I'm going to test the events just one more time.
2:39:36Click here where it says send test traffic.
2:39:38All right, looks like I have a few technical glitches
2:39:40with the tests because I have a whole bunch of pixels
2:39:43in these ad accounts, so I do have a backup method.
2:39:46I'm going to install it really quick and see that it works.
2:39:48And of course I'm going to share it with you as well.
2:39:50So basically what I want
2:39:52to do here is it looks like the theme
2:39:53that liquid is not picking up the code well
2:39:56or there's just some pixel integration issue.
2:39:58So the way that I can solve that is
2:40:01by clicking on settings on Shopify
2:40:04and I'm going to manually add the pixel
2:40:07through this feature here called customer events.
2:40:10So I'm going to click on that. And here you see
2:40:12that I've got AutoDS and Facebook and Instagram installed.
2:40:15I'm going to add a custom pixel, give it a name,
2:40:23Max Office Pixel, click on add.
2:40:27And then here I need to add the code to that pixel.
2:40:30So I'm going to go ahead and paste this code right here
2:40:34and I'm going to have that for you.
2:40:36Just make sure that you delete everything before that first.
2:40:40Now I'm going to have this for you inside the cheat sheet.
2:40:44I'm going to put it under a custom customer events heading
2:40:47so you can find it easily.
2:40:48But the only change we need to make here is add our pixel ID
2:40:51to this right here where it says your pixel ID.
2:40:55So the pixel that I'm using now is the one
2:40:57where I tested the events and they worked.
2:40:59That's this one right here that ends with 9961.
2:41:02So I'm going to copy that code by clicking on settings,
2:41:05clicking on the pixel ID over here, heading back to Shopify
2:41:09and pasting it here where it said your pixel ID.
2:41:13And hopefully now it's going to pick up.
2:41:15So I'm going to save it up here.
2:41:17Now let's go back to my campaign manager
2:41:19where I started running the campaign
2:41:22and see that it can pick up from here.
2:41:24All right. So now if I go to test the events,
2:41:27after installing it through the custom events
2:41:30through Shopify, it looks like that it is picking up again.
2:41:33Let's go ahead and browse the website a little bit.
2:41:35Just be 100% sure.
2:41:39Act like I'm checking out.
2:41:42Act like I'm browsing through,
2:41:44clicking on things are on my website.
2:41:48Here we go. So you can see that it's picking up
2:41:51as I take these actions.
2:41:52All right, so Pixel 9961 works.
2:41:56We're going to continue with that one.
2:41:58So at the end, what worked for me is adding that custom code
2:42:02easily through Shopify.
2:42:03So again, through settings, customer events, I pasted
2:42:06that code, put my pixel number, my pixel ID right here,
2:42:12saved it, I connected it up here,
2:42:14and that's all there is to it.
2:42:16And I'm going to continue to the ad set.
2:42:18So for every time we run ads, we're going
2:42:20to have the campaign, the ad set,
2:42:22and the actual ads themselves.
2:42:23Selected Max Office from my data set.
2:42:26Conversion events, I am going to go with purchase.
2:42:29And now it's telling me, well,
2:42:31the pixel hasn't seen a purchase event,
2:42:33so it doesn't actually know how to find this audience yet.
2:42:37And that is perfectly fine.
2:42:38It will know as we start to run the ads
2:42:41and as it starts to accumulate data.
2:42:44I'm going to continue scrolling down.
2:42:47Now here under budget
2:42:48and schedule, I'm going to keep this running.
2:42:51Now, if you're not sure when
2:42:53and if you should turn off your ads,
2:42:55you can set a start date and an end date over here.
2:42:59Now, this is a double-edged sword
2:43:00because if you set an end date to your ads,
2:43:03let's say three days from now,
2:43:05and your ads start picking up really well on day three,
2:43:08you don't want to turn them off.
2:43:09And if you turn them off and then turn them back on again,
2:43:12it needs to slowly start to pick up where it left off.
2:43:15And sometimes that could ruin a good flow if you had it.
2:43:17But if you don't set an end date, you just need
2:43:19to remind yourself to check your ads every
2:43:22day and see how they're going.
2:43:25So I'm going to keep this running continuously
2:43:27because I'm going to have my eye on it.
2:43:29Keep scrolling down. Now here I've got my audience.
2:43:32This one is really important.
2:43:35Who are we actually targeting here?
2:43:37Now I did mention that I am going
2:43:39to target only the United States in the beginning, see how
2:43:42that works, and slowly open up internationally.
2:43:45Now, my website is already ready for international orders
2:43:48because I have that all set up.
2:43:49But in the beginning, I'm only going
2:43:50to target the US audience and see how that goes.
2:43:52That gives me the best indication if this is a winning
2:43:54product and winning ad creatives or not.
2:43:57So I'm going to keep that here.
2:43:59And here I can click on show more controls
2:44:01and have more control over my target audience
2:44:04demographics, audience interests.
2:44:06So here's what that looks like.
2:44:08So United States is good for me. Minimum age 18 is fine.
2:44:11Continue scrolling down.
2:44:12Here where it says languages,
2:44:14you could choose a specific language.
2:44:16In the United States, most people speak English anyway,
2:44:19but basically what this does is limit the audience
2:44:22that it's going to find to a specific language.
2:44:24So I'm just going to go with English all.
2:44:26And here under suggest an audience, if you want
2:44:28to further expand
2:44:30and narrow down on a specific audience,
2:44:33whether it's an age range, a gender,
2:44:36or a certain interest demographic that they may have,
2:44:39you can enter that right here.
2:44:41So you can see that my default settings are ages 18 to 65.
2:44:45That's fine for me because again, that's the
2:44:47normal age range where people are in the workspace.
2:44:51Gender, all genders, this is good for both male and female.
2:44:54And detailed targeting, here I could add a certain interest.
2:44:59So if you want to narrow down, let's say you're going
2:45:01with a pets niche, then you want to look for audiences
2:45:05that have interest in pets or that are pet owners.
2:45:08So you could type something here like pets.
2:45:11Then here you could choose, I want to find an audience
2:45:14that has an interest in pets.
2:45:16Now, Facebook knows where to initially find this audience
2:45:20because they know what their types of audience is like.
2:45:25But I'm going to keep this super broad.
2:45:28I don't want to go with any specific interest.
2:45:31Once again, anybody in the workforce can have all types
2:45:34of interests, so I'm not going to narrow this down.
2:45:37You can see so far that I'm getting a 100 campaign score
2:45:40by Facebook, so they're happy about the ad settings
2:45:42that we have here so far.
2:45:43And under audience definition, you can see that
2:45:45so far we are targeting a broad audience,
2:45:47which once again is good enough for me.
2:45:49Everything else here is good,
2:45:51so we don't need to touch anything else.
2:45:52Click here where it says next.
2:45:54I just forgot to give it a name.
2:45:56So let's go back to the ad set all the way up here on top.
2:46:00We're going to call this US audience.
2:46:04So basically around the ad set is your audience
2:46:08demographic and where they live and all of that.
2:46:10So I usually give it a name around what type
2:46:12of audience I'm targeting here.
2:46:15So again, the campaign name is the actual product.
2:46:17The ad set is your targeting.
2:46:20And the ads here, last
2:46:22but not least, is the most important part.
2:46:25So this is where we actually upload the
2:46:27videos that we created.
2:46:29And here for Facebook page, you need
2:46:30to create a new Facebook page for this store.
2:46:33So I need to create a Max Office page.
2:46:35It only takes a couple of minutes.
2:46:36I have all the info that I need for it anyway.
2:46:39So I'm just going to click over here
2:46:41and create a Facebook page.
2:46:44Page name is Max Office.
2:46:47Category is e-commerce website. See if we have that option.
2:46:51There we go right here. Profile picture.
2:46:55So I'm just going to click on it.
2:46:57I already have the logo, the new one
2:46:59that I created together with Mark.
2:47:05Should be somewhere over here. Here it is. Open this one.
2:47:08Click on see more options and I could add a quick bio.
2:47:13So let me just go to my website really quick just in case
2:47:16anyone actually lands on this page.
2:47:18I'm going to click on our story,
2:47:21take just this first sentence over here, copy it.
2:47:23Okay, I'm going to paste it here on the bio
2:47:25and click on create page.
2:47:27Okay, your new page has been created.
2:47:29Now let's continue creating the ad.
2:47:32So I've already connected to my Instagram profile here.
2:47:35You don't have to post it on Instagram if you don't want,
2:47:37but if you have an Instagram account,
2:47:39you can just connect it right here.
2:47:41And then the ads will run on both Facebook and Instagram.
2:47:45And the ads that are doing the best on whatever platform are
2:47:48the ones where we're going to increase our budget on.
2:47:50So I don't mind doing more broad testing in the beginning.
2:47:54Okay, now here is the actual ad setup.
2:47:57Right now you can see this ad,
2:47:58but it just shows a random
2:48:00product that I'm not even selling.
2:48:02So we need to click here where it says manual upload.
2:48:05And then here we're going to click on single image
2:48:07or video, continue scrolling.
2:48:09Now the destination is where do you want the customers
2:48:12to land after they click on your ad?
2:48:15So here you have to have your website URL,
2:48:17but remember it's not your main page.
2:48:20I'm currently running the ads for the key flow desk mat.
2:48:23Go to the homepage because I've got the links
2:48:25to the product here, key flow desk map.
2:48:27Okay, it's already standing on the correct
2:48:29variation that I want.
2:48:32I'm just going to copy the URL, go back
2:48:37to the Facebook and paste it right here.
2:48:40Now I'm going to click on this little arrow over here just
2:48:42to make sure that the link I added goes to the right page.
2:48:48So I'm going to click it right here
2:48:49where it says preview URL.
2:48:50And again, just make sure that you're linking
2:48:53to the right product, otherwise everything you do is
2:48:56probably not going to work.
2:48:59Okay. Now I'm also going to click here
2:49:00where it says use display link.
2:49:04And that's going to change the link that they see on the ad.
2:49:07So it's not going to have all of this mess.
2:49:09I just want it to be really clean.
2:49:12So I'm going to have it on maxoffice.store/keyflow.
2:49:18So that's what they're going to see right here.
2:49:20Not sure if you can see it on my screen, but probably can.
2:49:24So it looks a little bit better, more professional.
2:49:27Continue scrolling down on the ad.
2:49:29And here we're going to upload the creative itself.
2:49:31So I'm going to click on set up creative, click on video ad.
2:49:37And now I need to upload product videos,
2:49:42key flow desk mat, exports.
2:49:45I know that this is all familiar to you guys
2:49:47because you've seen me make all of this.
2:49:49And then key flow export one.
2:49:51What I'm going to do after this ad is running is I'm simply
2:49:53going to duplicate it and upload key flow export two.
2:49:57So it's going to become really easy
2:49:58after you get the first ad running.
2:50:00Right now we're on one. Go ahead and click on open.
2:50:03Make sure it's selected right here.
2:50:06Now while it's uploading, we're just going to click on next,
2:50:08next, next.
2:50:10We're going to do the headlines later.
2:50:12So you can go ahead and close this down. Okay.
2:50:14So while it's uploading, we're going to scroll down a bit
2:50:19and now we're going to start adding our texts.
2:50:21You can see that the upload process has finished.
2:50:23So now the ad is actually starting
2:50:25to look like the ad that we're going to run.
2:50:27I can scroll, I can see it here on feeds,
2:50:31on Instagram, what it's going to look like.
2:50:33I can see that the text is aligned in the
2:50:35screen, so that looks pretty good.
2:50:38And you can continue scrolling to see
2:50:40how it's going to look like.
2:50:42Let me just close this window.
2:50:45On all of the places that Facebook is going to test this ad.
2:50:49Okay, now we need to start adding the text, right?
2:50:52The title, the headlines, the descriptions.
2:50:54So basically here for the text, I like to use ChatGPT.
2:50:57So the prompt is I'm creating ads
2:51:01for the key flow desk map.
2:51:04I want you to generate text for the
2:51:09headline, description,
2:51:17and there's one more field there.
2:51:18I forgot what they're calling it.
2:51:19Primary text, headline and description.
2:51:22So primary headline,
2:51:29text field, and description.
2:51:35Generate a few to fit the vibe
2:51:40of the product, paste the link to it, and that's it.
2:51:45Now keep in mind, depending on the placement
2:51:48where Facebook is going to add it, whether it's going
2:51:49to be on reels or on Instagram, wherever it may be,
2:51:54sometimes you won't be able to see the primary text
2:51:57or the headline or description.
2:51:58So it really depends on where it's being placed.
2:52:03So you don't have to worry if you don't know if you have it
2:52:05down perfect, as long as you have the text fields filled in.
2:52:10And Facebook will play around with it
2:52:12and see which ones work best.
2:52:15So this is my first primary headline, productivity hook,
2:52:18stop Googling keyboard shortcuts.
2:52:23Next one, your desk optimized.
2:52:25Next one, second saved every single day.
2:52:28I like the first one, stop Googling keyboard shortcuts.
2:52:31Talk to the pain point. So we're going to have that
2:52:35as the primary text.
2:52:36And I always like to add an additional option
2:52:38because this way Facebook can AB test
2:52:40and see which one actually works better.
2:52:42So I'm going to click here where it says add text option.
2:52:47Let's see what else we liked here.
2:52:50Save time, work smarter every day. Your desk optimized.
2:52:53Less searching, more doing. Second, saved every single day.
2:52:57Small upgrade, big productivity boost. Let's see what else.
2:53:01Work like a power user. Let's do build for professionals.
2:53:08And I know it might be an overreach,
2:53:10but I already have the data,
2:53:11so I'm just going to add one more.
2:53:13Still clicking through every menu.
2:53:15That might work, but they might not know
2:53:17what the menu actually is.
2:53:19The desk mad that actually makes you faster. That's fine.
2:53:22Let's go with that one. Okay, so we did that.
2:53:26Now let's do some headlines.
2:53:27Okay, so let's put a couple of headlines, couple
2:53:29of descriptions, and we're going to be ready with this ad,
2:53:31boost efficiency instantly.
2:53:33Let's add that one. And let's add another headline option.
2:53:40The desk man that actually makes you faster.
2:53:42Did I use that one? Yeah.
2:53:46Built for people who live on their computer.
2:53:48I can resonate with that. Put that right here.
2:53:52And one more option because why not?
2:53:54I wish I bought this sooner. That's fine,
2:53:56but it's very generalized.
2:53:57We could say that about every product.
2:53:59Same thing with your future self will thank you.
2:54:04Let's go with less searching, more doing.
2:54:07Okay, now let's add one
2:54:09or two descriptions, which is these
2:54:10sentences that we see here.
2:54:12Work faster without breaking your flow.
2:54:14Key flow mat puts useful shortcuts for this, this
2:54:16and that right beneath your keyboard.
2:54:20I'm going to end it right there because
2:54:21I don't want it to be too long.
2:54:22So I'm going to copy that sentence,
2:54:24put it here in description.
2:54:26Let's do one more.
2:54:28Description, a premium desk method
2:54:29that does more than protect your workspace.
2:54:32Keep your essential shortcuts.
2:54:34The fastest way to stop forgetting shortcuts.
2:54:38Let's just go with that sentence. I don't want anything...
2:54:40I don't want to make it too long.
2:54:44And one more quick one.
2:54:47Spend less time clicking through menus
2:54:48and more time getting work done.
2:54:51Keyflow helps you memorize shortcuts naturally while keeping
2:54:53your workspace clean and professional.
2:54:55Let's keep that.
2:54:58Okay, that's the last text field that I want to add.
2:55:00I think I kind of overreached there, but I don't mind
2:55:02because I already had all the information.
2:55:04Okay, next is the call to action.
2:55:07So this is what they're going
2:55:08to read on this button right here.
2:55:10So the button that they're going to click on,
2:55:13and I don't want it to be on see details,
2:55:15I don't want contact us, book now,
2:55:17that's not what we're going for.
2:55:19We're going for one thing and one thing only,
2:55:21which is order now.
2:55:23If anyone sees the videos of these products
2:55:26and then clicks on order now, they're most likely going
2:55:29to continue to check out on your product page.
2:55:32This is the action I want them to take.
2:55:34So this is the call to action. Scroll down.
2:55:37And then here under tracking, you can see
2:55:38that it automatically selected that pixel ID
2:55:42that I connected manually through the Shopify settings.
2:55:47So I know that that's connected and it's going to work.
2:55:51Last but not least is clicking this button right here
2:55:54that says publish.
2:55:55Okay, so now you can see that my ad delivery is actually
2:55:58processing within a few minutes.
2:56:00This campaign is going to run.
2:56:01Now, I'm not finished yet
2:56:03and I did have some technical glitches here and there.
2:56:06It's all a part of the game, but everything is solvable.
2:56:09And in my case, I had a lot of pixels installed, a lot
2:56:12of Facebook managers.
2:56:14So for me, it was a little bit more difficult than
2:56:16what it needs to be when you're going
2:56:18to do it for the first time.
2:56:19But again, I was able to solve everything
2:56:21and now you can see that my campaign is
2:56:23about to start to deliver.
2:56:24Now from here, I do need to run more campaigns,
2:56:27more ad sets, more ads,
2:56:28but it's actually pretty easy from this point
2:56:30because I don't have to do all this setup over again.
2:56:33I could just duplicate what I did and make surgical changes.
2:56:36Let me show you a quick example.
2:56:38I already have the first campaign about to run.
2:56:40I don't need to duplicate the
2:56:41campaign because it's going to be the same.
2:56:43Same thing for the ad set.
2:56:45Only thing I need to duplicate is the ad
2:56:47because I need to create the other ad for the key flow.
2:56:51So what I'm going to do here is while I'm standing on ads,
2:56:54I'm going to hover over here and click on duplicate.
2:56:56Now it's saying duplicate your ad.
2:56:58It wants to create an image ad.
2:56:59I don't want that, so I'm just going to untick
2:57:01that box and click on continue.
2:57:03Same campaign. So I'm just going to leave everything as is
2:57:06and click on duplicate.
2:57:07And I can see that it created a copy of
2:57:09that ad under the same US audience targeting,
2:57:12under the same key flow campaign with my budget,
2:57:15with my target audience in mind.
2:57:17So the only change that I actually need to make
2:57:20is right here on the ad name, I'm going
2:57:22to call it key flow ad copy two.
2:57:25So I'll know how to differentiate between one and two.
2:57:28So you can see that I've got now two ads under one ad
2:57:32set under one campaign.
2:57:34Now I just need to change the video and that's it.
2:57:37I'm going to leave the same text, leave the same everything.
2:57:41So I'm going to scroll down here.
2:57:43The website URL is the same.
2:57:45It's going to land on the same product page.
2:57:47If I click on it, same product, same display link,
2:57:51continue scrolling down.
2:57:53Here I'm going to edit the media.
2:57:55So I'm going to change the video
2:57:57and that is the only change that I need to make.
2:58:00I'm going to upload the next one.
2:58:02So we already did export one.
2:58:04Now we're going to do export two.
2:58:06Go ahead and click on open, click on next.
2:58:11I can already close this window down
2:58:13while it's uploading the video.
2:58:14Just going to wait for it to finish uploading
2:58:17before I publish this second ad.
2:58:20Okay, now you can see that it updated to the second video,
2:58:23the one where I was frustrated.
2:58:25Okay, great. Everything else can stay as is.
2:58:29So I'm going to go ahead and click on preview to publish.
2:58:34Click here on publish.
2:58:35So it took me about one minute to get the second ad running
2:58:40after doing all the setup on the first campaign
2:58:43and connecting the data sets
2:58:44and all the things that took time.
2:58:45So you can see that the first campaign here is preparing.
2:58:48I've got a $40 daily budget.
2:58:50And again, I'm not sure if this daily budget is going to,
2:58:53if I'm going to increase the budget or decrease it,
2:58:55and I have to make sure that I spend up to $240.
2:58:58Normally I would start by taking the videos that I edited,
2:59:02posting it on social media
2:59:04and seeing which videos are working organically.
2:59:07When I find the winners
2:59:08or the videos that are performing better than others,
2:59:11I would take those videos and run ads on them
2:59:14and usually start with around maybe 10, $15 a day
2:59:18and test them out and see which ones are actually working.
2:59:21And then when I find the winners from there,
2:59:24I create more videos that are similar to them that talk
2:59:27to a similar pain point, have a similar hook,
2:59:29but just with a little bit of a different angle to try
2:59:32to make it better each time.
2:59:33And basically what I'm going to do now is duplicate this
2:59:35campaign and do the same exact things.
2:59:38You've already seen me do it, so I'm just going to zip
2:59:39through it right now, get all three campaigns
2:59:42running and hope for the best.
2:59:50All right, all done. All three campaigns running,
2:59:53three ad sets and six total ads, each one with one
2:59:57of the videos that I created earlier.
2:59:59So now we can see three campaigns over here running,
3:00:02key flow desk mat was the first one I did, so you can see
3:00:05that it's still preparing to be launched.
3:00:07And the other two that I just made are inactive
3:00:09because they still need to go through the review process.
3:00:12If I click on the ad sets, you can see that the first one
3:00:16that we saw the key flow mat is preparing,
3:00:18the other two are still processing.
3:00:20And if I click on the ads, we can see a total of six ads.
3:00:24So that is six videos for three products,
3:00:27two videos per product.
3:00:29Soon the thumbnails here will also update, as you can see,
3:00:31as it did for the first one here.
3:00:33But overall, my campaigns are running.
3:00:36In a few minutes, my daily budget is going
3:00:38to start spending, and soon we're going
3:00:40to be able to see the results.
3:00:42So we're going to check in tomorrow to see
3:00:43how these ads are performing,
3:00:45but for now, we can finally check off setting up paid ads.
3:00:52Okay. It's been exactly one day since I
3:00:54started running my ads.
3:00:55I still haven't checked if I got any traction yet.
3:00:58So I'm going to go ahead and do that now.
3:01:00And I don't have my expectations too high
3:01:03because it's only been a day,
3:01:04but I did put the majority of my budget on it
3:01:07to see which products might stand out more.
3:01:11So let's go ahead and check that out right now.
3:01:13Launching my Facebook Ads Manager. And here it is.
3:01:17And I have two purchases on Diamond Breeze Pro.
3:01:21That's not bad. Let me go ahead
3:01:23and just refresh this really quick.
3:01:25I want to make sure that I'm seeing accurate data.
3:01:29Wait for it to reload. Loading.
3:01:33Yeah, so we've got two purchases on honestly the product
3:01:37that I least expected to sell with the creative
3:01:42that I did quick and to the point.
3:01:45Okay, let, let's do the analysis really quick.
3:01:47So out of these three campaigns, Frost Flow Pro,
3:01:51Diamond Breeze, and the Key Flow Deskmat,
3:01:54I've got two purchases here, 430
3:01:58views on the ad and 24 total clicks.
3:02:02But I like to narrow down
3:02:04and go to the actual ads themselves
3:02:07and see which ads are actually performing.
3:02:10So let's take a look at the data. KeyFlow, two ad copies.
3:02:16Only one got eight clicks.
3:02:18And let's see, that's the comedy one
3:02:21where I'm doing my hourly stretches.
3:02:24The other one that talked to the pain point
3:02:26where I'm like super frustrated in the beginning,
3:02:28didn't get any clicks at all.
3:02:29So that's a little bit disappointing.
3:02:32And each of the Diamond Breeze Pro copies sold.
3:02:36So I've got one purchase on the first video
3:02:39and one purchase on the second video.
3:02:41So they both worked. Both of the videos gave me a sell.
3:02:46And Frost Flow is not making any sales.
3:02:49Let's take a look at the clicks.
3:02:50I've got three here, nine here. Okay.
3:02:53I'm going to do a quick analysis
3:02:55because I want to see what I'm going to do now in order
3:02:57to scale it and see exactly how much I spent so far
3:03:01because I need to use the rest of my budget
3:03:04and do it correctly so
3:03:05that my winner might take most of the budget.
3:03:07So I've got the columns right here.
3:03:10You can select a whole bunch of columns to see what you want
3:03:12to see, performance, delivery, performance
3:03:14and clicks and all of that.
3:03:15But I did customize my columns to see exactly the right ones
3:03:20that helped me understand how to scale my ads.
3:03:22So as you see right here, I've got it called Liron Default.
3:03:24So I created my own customized columns
3:03:27by clicking on this button here
3:03:29and I chose exactly what I want to see from the spend,
3:03:31from the impressions, from the views.
3:03:33And then I just dragged and dropped it right here
3:03:35to see it in a specific order.
3:03:37So if you want to have the same exact template right here,
3:03:39I'm going to save it also in the cheat sheet
3:03:41and it'll make it a little bit easier for you
3:03:43to only see the columns that actually make sense
3:03:46that can help you scale your ads.
3:03:47Okay? And you can also notice
3:03:48that I'm looking at the ads column, not the ad sets,
3:03:51not the campaigns, because this one actually breaks down
3:03:55and narrows down on what's actually working for me
3:03:58and where I can get my best insights.
3:04:00So I've got my views right here.
3:04:02I can see which videos got the most amount of views.
3:04:06And you can see that Diamond Breeze Pro here only got 91.
3:04:10That's almost the least amount of views,
3:04:13but it's still got a sale.
3:04:15So you take everything with a grain of salt.
3:04:17The most amount of views was key flow,
3:04:20but it didn't make any sales.
3:04:21So if I continue going to the right, I can see
3:04:23how many people actually clicked on the ad,
3:04:26meaning they clicked on the order now button
3:04:28to go to my product page.
3:04:31So you can see that I've got 13 clicks on copy two
3:04:34of Diamond Breeze Pro and only two clicks on the first copy,
3:04:39which was Calling All Bling Girls if you remember.
3:04:43And out of two clicks, one
3:04:45of them actually purchased the product.
3:04:47So that means that these buyers, they came in hot.
3:04:50They wanted to make the impulse purchase,
3:04:52and that is why I went directly to a purchase campaign,
3:04:56but I still want to see exactly how much I spent here.
3:04:58So let's continue going down to the right.
3:05:00This is the CTR, the click-through rating.
3:05:02So the amount of people out of all the ones that viewed,
3:05:06what is the percentage that actually clicked?
3:05:08Frequency tells me
3:05:10how many times a viewer on average has seen my ad.
3:05:14My sweet spot here is anywhere between one to 1.5 frequency.
3:05:18If your frequency is two
3:05:19and above, that means
3:05:21that each person is seeing your ad on average at least twice
3:05:25and that could create ad fatigue.
3:05:27So you might want to broaden your audience a little bit
3:05:30more, but my audience is fairly broad
3:05:32and we can see that it's working.
3:05:34CPC all is how much I'm paying for every click.
3:05:37So $1.50 on this ad copy for Diamond Breeze
3:05:41and $6.40 for this one.
3:05:43Now I'm purposely only looking at these two right now.
3:05:45I'm only analyzing these two
3:05:47because that's what gave me my sales.
3:05:49I can also make it easier by just going to my ad sets
3:05:53and saying I only want to see the Diamond Breeze Pro
3:05:57and then click on the ads and then I'll only see these two.
3:06:00So let's keep it on this for now
3:06:02and then we can also take a look at the rest,
3:06:03but I really want to focus on this right now
3:06:06and see how I can further analyze and scale this.
3:06:08Now I've got the amount spent.
3:06:10So this is how much I actually spent to get that sale.
3:06:14So this one spent $20.50 and got me one sale.
3:06:19And this Diamond Breeze Pro copy spent $12.84 so far
3:06:24and got me that one sale as well.
3:06:27So they're both actually performing pretty well
3:06:29and I'm going to keep it going.
3:06:31I don't know why results,
3:06:32return on ad spend is not really working on Facebook.
3:06:35It's just loading forever, but it doesn't really matter
3:06:37because I know what my actual return on ad spend is.
3:06:40I use AutoDS to calculate my profits. We'll see that soon.
3:06:44But now let's take a look at the big picture.
3:06:46How much did I spend after day one?
3:06:49How much do I have left to spend?
3:06:51And then I'll be smarter in coming to a decision on
3:06:54how I can further scale this
3:06:55and turn this into a nice profit.
3:06:57So now I'm going to select all of the campaigns
3:07:01or all of the ad sets so that I can see all of the ads.
3:07:06So once again, I've got all of my data right here.
3:07:09I'm not sure who's going to be the winner if it's not going
3:07:12to be Diamond Breeze Pro, but it's only been one day.
3:07:16So let's see exactly how much I spent.
3:07:17If I go right here to this column, I can see exactly
3:07:21how much I spent on each product.
3:07:22So you can see that Keyflow spent $30 so far
3:07:25and didn't make me any sales.
3:07:28Diamond Breeze spent $32 and made me two sales
3:07:31and Frost Flow spent me, let's see, 18 plus five.
3:07:34It's about 23 and a half dollars
3:07:37and didn't make me any sales.
3:07:38But again, this is just throwing numbers in the air.
3:07:41I've got this little AI bot over here.
3:07:43It's already integrated inside Meta,
3:07:45so I didn't install anything special to get this here.
3:07:48I'm just going to click on it and this is your
3:07:51little Sidekick helper.
3:07:52By the way, you have that on Shopify as well.
3:07:55You can click here to get to the Sidekick
3:07:57and this little AI bot can help you with all kinds
3:07:59of things if you're having trouble getting things done
3:08:01or understanding where things are in your store.
3:08:03But let's get back to the Meta AI.
3:08:06They all have custom GPTs now inside
3:08:09that can help us get better insights.
3:08:10So now I'm going to ask a very simple question.
3:08:14How much did I spend
3:08:20on the ads I started running
3:08:28since yesterday, including
3:08:32Keyflow, Diamond Breeze
3:08:38and Frost Flow?
3:08:44Okay, now it's checking my internal data
3:08:47and it's going to come with an answer
3:08:49and hopefully maybe even insights.
3:08:51Okay, and here's my answer.
3:08:53So your total ad spend for the new ad since yesterday is
3:08:55around $85.77.
3:08:57So you can see here ad copy one, ad copy two,
3:09:00and how much each one spent.
3:09:01So what I'm going to do here is add that
3:09:03to my drop shipping budget tracker,
3:09:06and now I'll know exactly how much I have left for the ads
3:09:09that I'm going to continue running for the next three days.
3:09:12Now I want to spend my budget wisely.
3:09:14I can see after day one what's wasting my
3:09:16money and what's not.
3:09:18Again, day one is not enough to get all the data
3:09:21that you need, but I already have a picture of
3:09:24what could be forming out.
3:09:25So I'm not going to completely stop spending on the ads
3:09:28that are not working, but I am going
3:09:29to decrease the budget a bit on them
3:09:31and put just a little bit more on Diamond Breeze Pro
3:09:34because I believe that this product could actually
3:09:36make me some nice profit.
3:09:37So here's what I'm going to do. I already showed you this
3:09:40budget tracker and you do have the link in the cheat sheet.
3:09:43Once again, if you skipped all the way
3:09:45to this part in the video, you have a link
3:09:46to the cheat sheet right below.
3:09:48So go ahead and grab it
3:09:50and you've got all of the links to all of the resources
3:09:52that I'm showing in this video.
3:09:53So here's how you actually use the budget tracker.
3:09:57What you do is you fill in your starting budget.
3:10:00Now, as we all know, my starting budget was $300,
3:10:02but you could change it to whatever you want.
3:10:04If you want to start with 100, go ahead and fill that in
3:10:07and everything else will fall into place in
3:10:09terms of the calculations.
3:10:10So I've got $300 on the starting budget
3:10:14and here's what I've paid so far.
3:10:16I've paid AutoDS 99 cents for my trial.
3:10:19I've paid Shopify $1 this month, which only charged me
3:10:23after three days.
3:10:24So I just got charged this $1, so that brought me down
3:10:28to $298.
3:10:29My dot store domain was absolutely free for the first year.
3:10:32So that's $0 spend. Now here's the thing.
3:10:37I did purchase several products
3:10:39and I asked Mark for a refund on some of them
3:10:44because I just kind of overdid myself,
3:10:47ordered a little bit too much.
3:10:49I really wanted to get his advice on
3:10:50what he thinks I should also sell.
3:10:52So I did ask for a refund on those products and I got it.
3:10:55So the only three products
3:10:57that I'm taking into consideration into my budget is one
3:11:02of the fans, the Frost Flow Pro, let's just rename it,
3:11:05Frost Flow Pro, the Diamond Glitter Fan,
3:11:09which we ended up calling Diamond Breeze Pro,
3:11:14and the Shortcut Mousepad, which I ended up calling
3:11:17Key Flow Desk Mat.
3:11:22So what I do here is I fill in how much each one cost me.
3:11:25So Frost Flow Pro cost me $16.
3:11:28Diamond Breeze Pro was $19.
3:11:33I think that was a little bit cheaper.
3:11:34Let me just take a look really quick. Okay.
3:11:36Let me just go to my orders.
3:11:40So many pop-ups on all the express, my orders.
3:11:46Yeah, it was actually $13.53.
3:11:49So let's go ahead and update that.
3:11:51I may have jumped way too much ahead of myself here.
3:11:55So $13.53.
3:11:58Great, that means I got a little bit more of a budget.
3:12:00And the Keyflow desk mat cost $18.50.
3:12:04Now I waived the rest of the product.
3:12:06So you can see here under waved refunded,
3:12:08I put yes on the second fan, two other mouse pads,
3:12:13that label printer, and the portable power bank.
3:12:15So now you can see that my remaining budget is $249.98,
3:12:20but I did spend some money on ads right now.
3:12:23So let's go ahead and factor that in right now.
3:12:25So according to the total amount spent,
3:12:28it's $85.77.
3:12:31Let's go ahead and factor that in.
3:12:33So category here is ads marketing.
3:12:38In a description, I'm going to write ad spend day one.
3:12:45And the total cost was, is it 85.77? Yes.
3:12:50So $85.77.
3:12:54This was not refunded.
3:12:57So we can see that my remaining budget is $164.21.
3:13:02So now that I've seen my ads, I saw what works,
3:13:05what's getting good traction,
3:13:06and even made me a couple of sales, I am going to put more
3:13:10of my budget on that product.
3:13:12Now I can't keep all three campaigns running at $40 a day
3:13:16because then my $164
3:13:18left will be done within a day in just a bit.
3:13:21I don't want that I still have three more days to run ads.
3:13:24So I will put most of my budget on my current winner,
3:13:27which is Diamond Breeze Pro,
3:13:29but I still want to give the other two products a chance
3:13:32because again, it's only been one day
3:13:34and I wasn't expecting to make any sales
3:13:36after day number one anyway.
3:13:38So what I'm going to do here is calculate exactly how much
3:13:41of my $164.21
3:13:45to put on Diamond Breeze, Frost Flow, and Key Flow Deskmat.
3:13:50So to help me with this calculation, I'm going
3:13:52to bring out my little friend, which is my calculator.
3:13:57Now let's make an informed decision. I've got $164.21.
3:14:04I've got three days left to run ads.
3:14:06Now I want to keep my $40 a day on Diamond Breeze
3:14:08because it did really good for day one.
3:14:12So if I subtract $40 a day for the next three days,
3:14:16that means that I need to take out $120 out
3:14:19of my 164 budget.
3:14:21That leaves me with only $44.21 for the next three days
3:14:27for the other two products.
3:14:30So I'm going to divide that by two, meaning each
3:14:34of the two products is going to get $22 in total
3:14:38for the next three days.
3:14:40And if I divide that by three days, that leaves me
3:14:44with just $7.30 a day
3:14:49for the other two products.
3:14:51And that's for the next three days.
3:14:52I want to make sure that Diamond Breeze Pro is at $40 a day.
3:14:55So I'm just going to edit the campaign really quick.
3:14:58Scroll down. I see it right here at $40, so that's good.
3:15:01Let's exit out of that. Now let's go to Frost Flow Pro,
3:15:05edit the campaign, scroll down, and sorry FrostFlow,
3:15:10but your daily budget is now going to be $7.30.
3:15:17Now I can publish the changes over here
3:15:21and do the same thing for Key Flow Deskmat,
3:15:23edit the campaign, scroll down to the daily budget, bring
3:15:27that to $7.30
3:15:32and publish my changes once it's going to be green.
3:15:36There we go. Okay, so now we can see
3:15:39that these two campaigns
3:15:40that I just edited their daily budget are now on processing.
3:15:45They're not active like Diamond Breeze Pro
3:15:47because I made changes to the campaign.
3:15:49So every time you make a change to the campaign,
3:15:51to the ad sets or to the ads, it's going
3:15:53to go back to processing.
3:15:55Facebook needs to review the ads, see
3:15:56what changes you made and re-approve them.
3:15:59It's not going to be an issue within a few minutes
3:16:00they're going to be active again.
3:16:02And Diamond Breeze had no changes, so it's going
3:16:04to just stay active.
3:16:05So that is how I'm going to budget the next three days
3:16:08and the last of my $300.
3:16:10Overall, I'm happy about day one results,
3:16:12but I'm really curious to see
3:16:14how the next three days are going to play out.
3:16:15All right, so I'm done analyzing the ads
3:16:18and I try to keep this part as raw as possible for you guys
3:16:21so you can see everything that I'm going through, all
3:16:24of the adjustments that I'm making into my budgets
3:16:26and how I'm trying to analyze
3:16:28and make my ads work even better.
3:16:30So when you get to it, you'll be able
3:16:32to make informed decisions based on what's working for me.
3:16:35So I'm going to go ahead and tick off analyzing the ads,
3:16:40and I'm going to move on to one of my favorite parts,
3:16:43which is actually scaling the store, leaving that
3:16:45for a couple of days before revealing
3:16:47my final sales with Mark.
3:16:50Now it's time to scale my store.
3:16:52I've had the ads running for the last day
3:16:54and I think I have a pretty good idea of what I want
3:16:57to do on my store in order to further increase my chances
3:17:00of making sales and profits for the next coming days.
3:17:03I'm going to walk you through everything that I do step
3:17:05by step so that you can follow along in real time.
3:17:08The first thing that I want to do to prepare my store
3:17:11for scaling is to fulfill my orders
3:17:14because if I don't do that,
3:17:16my customers are going to get pretty mad.
3:17:17So here on the dashboard, you can see
3:17:19that I have two orders in.
3:17:20You know exactly what product that is.
3:17:23Made $23 in profit, $63 in revenue,
3:17:26and you can see this chart that was kind of dead
3:17:29until I started running the ads from the other day,
3:17:32and then I had a nice little increase here.
3:17:34But let's just go to the orders because I don't remember if
3:17:36I had it automated and it looks like I did.
3:17:39Okay, so you see these two products right here.
3:17:42These are the two products that sold, Diamond Breeze Pro,
3:17:44sale number one, sale number two.
3:17:47So the first order has already shipped.
3:17:49And again, it hasn't even been half a day since the
3:17:52order was processed.
3:17:54So it's already been shipped out.
3:17:55There's tracking information available.
3:17:58And if I just go here to the right side,
3:18:00we can get more information.
3:18:01So we can see that the store is Max Office Shopify,
3:18:05the prices for the product,
3:18:07and you can see two different prices
3:18:09because they bought two different variations.
3:18:12The first customer bought variation one,
3:18:14which was the silver color,
3:18:15and I can see that the second customer bought variation two,
3:18:17which was the more colorful one.
3:18:19So we can see almost $11 in profit here, $12 in profit here.
3:18:23That means that I'm almost breaking even
3:18:26with this product in less than a day.
3:18:29So I am getting happy about this.
3:18:30I've got the tracking number right here
3:18:32for the order that shipped.
3:18:33Now, these orders were automated for me.
3:18:35They were sent out automatically.
3:18:37The tracking is updated automatically
3:18:39because I did have automatic orders on.
3:18:41So if I go here to my settings
3:18:43and then I go to the order settings,
3:18:46but I do want to check my supplier first.
3:18:49So AliExpress China
3:18:50because that's where the order was coming from.
3:18:53If I click on the orders tab here, you can see
3:18:56that I'm processing the orders using the Fulfilled
3:18:58by AutoDS service.
3:18:59So basically this is a feature
3:19:01that automates my orders for me.
3:19:03So as soon as an order comes in,
3:19:05it gets sent out automatically,
3:19:07only if I also have the second one ticked in here.
3:19:10If I don't have the second one ticked in,
3:19:12I'll still use the Fulfilled by AutoDS service,
3:19:15but the orders will come in pending status
3:19:17and I'll have to send it
3:19:18to automatic order as soon as I see it.
3:19:22So if I have both of them on, even while I'm traveling
3:19:24or while I'm sleeping, as soon as an order comes in,
3:19:27it'll get automated, sent out,
3:19:29tracking number updates and everything else.
3:19:31But there's one more thing that I want to do in order
3:19:33to make more profit every time I get an order on this
3:19:36product or any other.
3:19:38So after I get an order on a product, what I usually like
3:19:40to do is request sourcing.
3:19:43Now, this is a hit and miss.
3:19:45What happens when I do request sourcing is it asks a system
3:19:48to find a better supplier, so either with cheaper prices,
3:19:52faster shipping, and it'll give me a list
3:19:54of all these other Chinese agents
3:19:57that could fulfill this order for me.
3:20:00And if I like any one of them, if they're really cheaper
3:20:02and faster, I can select it.
3:20:05And once I select another supplier, that one is going
3:20:08to be used every time new orders come in
3:20:11on this same product.
3:20:13So I'm going to run this really quick just
3:20:15to see if I can find a better supplier.
3:20:17So I clicked on request sourcing.
3:20:19Now you can see it's looking for product matches.
3:20:22Okay, so let's see what it's going to find.
3:20:24This could take a few seconds, a few minutes.
3:20:27It's scanning suppliers, scanning agents.
3:20:30Okay, so we actually have a lot of results here.
3:20:33So the first thing that you want to do or see
3:20:36or check is that it is the same product.
3:20:39Because if I scroll
3:20:41and let's say I stand on this one, you can see
3:20:42that it's not the same one, right?
3:20:44It's the black one. I'm not selling that color.
3:20:46I could add it as another variation,
3:20:48but that's not for this case.
3:20:51So what I want to do here is look at the prices.
3:20:54This doesn't include shipping,
3:20:55which we'll see in the next screen,
3:20:57but also look at the supplier rating over here
3:21:00and also the similarity score.
3:21:02The higher it is, the more it matches the visuals
3:21:04of my actual product so I won't accidentally sell a product
3:21:08that's different than what I need to fulfill.
3:21:11I think the first one is a pretty good match.
3:21:13I still don't know what the shipping price is.
3:21:15I know it's not actually going to be $2.10. So let's see.
3:21:18Let's click on this one, click on continue.
3:21:23And that one didn't work. We're going to have to go back.
3:21:30Click back over here. Let's try this one.
3:21:38Didn't work either. I'm just going to try it one more. Okay.
3:21:41And the third time it found it,
3:21:43but I can see that the actual prices here,
3:21:45including shipping, it is the same exact two variations.
3:21:49I even think it's the same exact supplier.
3:21:52So it doesn't look like I'm going
3:21:54to be saving any money here, so I'm just going to go back.
3:21:58So you can keep this going
3:22:00and look for a different supplier.
3:22:02And like I said, it's a hit and miss.
3:22:04Sometimes you could find a better one
3:22:06and then you're simply going to link it from that screen.
3:22:07Okay, so that's in terms of seeing my orders.
3:22:10They've already been fulfilled.
3:22:11And if you're wondering how is the system paying
3:22:13for these products, I just load up my balance up here.
3:22:17That's the last step into using the Fulfilled
3:22:20by AutoDS service.
3:22:21You load your balance over here
3:22:23and it uses that balance to purchase the products.
3:22:26That means that you don't need
3:22:27to use your own buyer accounts on your supplier's websites.
3:22:31So if you're fulfilling your orders from Ali Express,
3:22:34Amazon, Walmart, Home Depot, no matter where it is,
3:22:38if it's on AutoDS's supported suppliers for Fulfilled
3:22:41by AutoDS, it's going to fulfill that order
3:22:44for you automatically as long as you have a balance.
3:22:47So no credit lines at your supplier's websites,
3:22:50no worries about getting your buyer account locked.
3:22:52It's all done by AutoDS's buyer accounts, so you don't have
3:22:56to worry about any of that.
3:22:58And it also makes it easier
3:22:59for accounting at the end of the month.
3:23:01You don't have to show a bunch of credit card invoices.
3:23:04You just show one invoice that went to AutoDS
3:23:07to load up your balance.
3:23:09Now, if you're wondering if this expense
3:23:11of purchasing the products needs to eat out of my $300
3:23:14budget, well, technically it's not
3:23:17because I'm getting paid for those products.
3:23:19I actually have more money coming in than going out.
3:23:23So now that I'm done going through the orders page,
3:23:25there's not much else that I want to do here.
3:23:26If you don't want to have order automation on,
3:23:28you can just go to your supplier's website,
3:23:29purchase the product, add your customer's details
3:23:32and send it directly to them.
3:23:34But that's not going to be easy for scaling,
3:23:36especially once you head it to 50 or 100 orders per day.
3:23:40You don't want to write them down one by one.
3:23:42You're probably going to make some mistakes here and there,
3:23:44but more than that, it's really time-consuming.
3:23:48So that is not a part of my scaling strategy.
3:23:50So here on my Shopify screen, you can also see if I go
3:23:53to my orders page,
3:23:54these are the two orders that were fulfilled.
3:23:57So order number one has already been fulfilled
3:23:59because tracking was already updated.
3:24:01You can see here tracking was added. I didn't do it.
3:24:04It was all done by automatic orders.
3:24:06And this one is unfulfilled
3:24:07because it hasn't been shipped out yet.
3:24:09As soon as the status here switches from order
3:24:12to shipped automatically, it's also going to change here.
3:24:16So my customer already has the tracking details.
3:24:19They can go to the tracking order page on my website,
3:24:21which you already know about,
3:24:23put in the tracking details and track the events.
3:24:26So that's enough for the orders.
3:24:28I want to move on to the actual product page itself on the
3:24:31product that's selling on Diamond Breeze Pro
3:24:34and see what other adjustments I can make there
3:24:36because if that is currently my popular product, I want
3:24:40to make sure now that every person
3:24:42that lands on it has a much higher chance of converting.
3:24:45I'm not going to do it for the other hundred something
3:24:47products that I have here because this is the
3:24:49product that's currently shining.
3:24:50Back to maxoffice.store.
3:24:53And we've got the Diamond Breeze fan right here.
3:24:57I'm going to click on buy now just
3:24:58to get to the product page.
3:25:00And here are some of the things that I love to do in order
3:25:03to make this page more sellable.
3:25:07First of all, I do not like the variations names.
3:25:10One piece is 175, one piece is 29.
3:25:12It doesn't really make a lot of sense.
3:25:15So obviously my customers understand
3:25:17that if they click on the other one,
3:25:18they'll get the other color and
3:25:19that's exactly what they did.
3:25:20I had one customer buying this variation.
3:25:22The other customer actually clicked on this one
3:25:26and bought that one, so that's great,
3:25:27but I still want to visually enhance it.
3:25:29It doesn't look professional
3:25:31and we can easily get this done.
3:25:33So in order to change the variance names, I'm going
3:25:36to head over to AutoDS, go to the products page,
3:25:40and I'm just going to go to that product.
3:25:42I know it's on the last page.
3:25:43Again, I can do a filter, search by the product's name,
3:25:45but I know how to get to it fast.
3:25:47I'm going to click on it to open up the product editor.
3:25:50Then here, I'm going to click on the variance column.
3:25:53Now, there's a couple things that I can do here,
3:25:55but right now I just want to change that variance name.
3:25:57So I'm going to click here where it says edit,
3:26:00click on general, and then here I've got that variance name.
3:26:05This was automated from my supplier, but I don't like it.
3:26:09This product is getting traction.
3:26:10It's getting traffic, so let's make it look better.
3:26:12So this is the variation for the colorful one.
3:26:15So I'm just going to call this
3:26:20colorful bling.
3:26:26Okay, I'm going to save it. And then the second one,
3:26:31the silver one, we'll just call it silver bling.
3:26:34Or you know what? Let's just call it shine instead of bling.
3:26:39I do like bling. I do have it in the videos,
3:26:42but I just want a little bit
3:26:43of a more universal word in case not
3:26:45everybody resonates with it.
3:26:47So that's the colorful shine.
3:26:49And then this one is the silver shine.
3:26:56Save it. Okay.
3:26:59So now the variance names, instead of one piece 175,
3:27:03one piece 29, as soon as I refresh,
3:27:05should be colorful shine and silver shine.
3:27:08Let's just make sure it went through.
3:27:09So back to the product page, let's refresh it.
3:27:11Okay, so now we can see I've got colorful shine.
3:27:14It shows the colorful variant.
3:27:15Silver shine shows the silver variant. Great.
3:27:18So that's already looking a little bit better,
3:27:20but let's be honest, that's not going
3:27:22to get me a whole bunch of sales,
3:27:24but we are making the page look a little bit better.
3:27:26The next thing on my mind is the product
3:27:28description here, which is great.
3:27:30It was optimized by AI and it gets the job done,
3:27:34but the two customers
3:27:36who purchased from my store each purchased only
3:27:39one item each.
3:27:41In order to have a little bit of a higher chance to get them
3:27:44to purchase multiple products,
3:27:46I do have the bundle deals down here,
3:27:48but it's way below the product description, meaning
3:27:51that the customer actually needs to scroll in order
3:27:54to even get to that, even though of course they need to do
3:27:57that in order to add it to their cart.
3:27:58I do have the sticky add to carts,
3:28:00so they can just scroll a bit
3:28:02and then they'll get it over here.
3:28:03You can't really see it because I'm logged into the admin,
3:28:06so this little thing is taking up the way,
3:28:08but you can kind of see the sticky add to cart here.
3:28:10But anyway, I want the bundle deals to be up here
3:28:14above the product description.
3:28:17This way, the customer will see that first thing
3:28:19and there's going to be a higher chance when they see
3:28:21that they have a discount if they buy two, three,
3:28:23or four, it'll increase my average order value
3:28:26and I'll make more profit per sale.
3:28:28So in order to do that, we're going to head back
3:28:30to the Shopify dashboard.
3:28:33We're going to click on, well, we're going
3:28:35to get out of the orders page.
3:28:36We're going to click on online store.
3:28:39We're going to click on edit theme.
3:28:43And now I want to make it to that product page.
3:28:45So I'm going to click on this one right here.
3:28:48That's going to open the product page
3:28:50and the product page editor.
3:28:52Once again, remember that we are editing the theme.
3:28:55So any small change I make now will happen to all
3:28:58of my other product pages.
3:29:00So what I'm going to do now is this is the
3:29:03quantity selector.
3:29:04Okay? This is the one that I want to have on top.
3:29:06So I clicked on it just to get to it here on the left menu,
3:29:09and you can see that the product description is on top.
3:29:12So what I'm going to do is I'm simply going to grab it,
3:29:15drag it on top of the product description,
3:29:17and now you can see that it's on top.
3:29:20Let's save that and always preview your changes.
3:29:26So I'm going to go back to the product page, refresh it.
3:29:30Okay, so now it looks a little bit better.
3:29:32There's a higher chance that someone might see
3:29:34that most popular is on two and they could go off
3:29:37and purchase two, which is great.
3:29:39Then they'll have the product
3:29:40description and the add to cart.
3:29:43I think this looks better, more optimized to convert
3:29:45and increase your average order value.
3:29:48Now, if you're wondering what is the amount of discount
3:29:52that I'm giving here and
3:29:53how could you make different discounts just to make sure
3:29:55that you're not taking too much money off the table
3:29:58because you're still here to make a Profit.
3:30:01So back to where we were here,
3:30:03I've got the bundle deals, right?
3:30:05So I'm inside the theme editor. I didn't make any changes.
3:30:08I just dragged it on top of the product description.
3:30:10But as long as I'm standing on the quantity selector,
3:30:13I can just scroll down here.
3:30:16So these are the settings for it.
3:30:18So here you can see quantity option one.
3:30:21That's this one right here. I don't want
3:30:22to give a discount if they only purchase one unit.
3:30:24They do see a regular discount of 29.99 instead of 37.99.
3:30:29So that's fine. If you buy one, you're not going
3:30:31to get the quantity deal.
3:30:34So here you can see quantity option number
3:30:36one, and then you scroll down.
3:30:39Percentage off, I got it on zero. Okay?
3:30:43You want to have the compare price based on regular price
3:30:46instead of compare price,
3:30:48and then it'll take off a percentage.
3:30:50So if I scroll down to quantity two to get the example
3:30:53of the next one that actually gives a discount, so
3:30:56that is this one right here.
3:30:58Quantity option two.
3:30:59And then we scroll down to its percentage, you can see
3:31:02that I gave it 5% off.
3:31:05So that's this right here, 59.98 minus 5% is 56.98.
3:31:09And that is exactly how I configure exactly how much
3:31:12of a discount I give when they buy two,
3:31:14three, or four units.
3:31:16All right, so all my changes are saved.
3:31:18And if I go to another product, we can see
3:31:22that the same changes were made there.
3:31:24So let's open up key flow desk mat
3:31:26and we will first see the bundle deals
3:31:28before we get to the product description.
3:31:30Okay, so that is enhancement number two.
3:31:32Remember that all these things, the sticky add
3:31:34to cart at the bottom, the quantity selector is all
3:31:37provided for you inside the build your store theme
3:31:40and it's free forever.
3:31:41So you don't have to download any apps, you don't have
3:31:43to pay money for them.
3:31:45It's all included inside the build your store theme.
3:31:47So that is the second thing that I wanted to update.
3:31:50So I just want to go back to the product page
3:31:52and see if I get any other ideas
3:31:54before I install a couple of apps that I wanted to do.
3:31:57Okay, I'm seeing one thing that I don't like here.
3:31:59So when they're adding a product to cart,
3:32:01and I'm surprised that two people purchased this product
3:32:05and they didn't really care about this,
3:32:06but this could have affected other
3:32:08sales that I could have gotten.
3:32:09So this one right here says spend $20
3:32:12or more to get free shipping.
3:32:14So it thinks that I'm giving free shipping
3:32:17only if they purchase from $50 and up.
3:32:20This was done by default and I don't like this
3:32:23because I'm giving free shipping to anyone no matter what.
3:32:27I'm glad I ran into this now.
3:32:28This will probably help me scale and make more sales.
3:32:30So let's go ahead and fix that right now.
3:32:33So from the editor, instead of being on the product page,
3:32:36we need to click on the theme settings up here.
3:32:40Now we need to look for the cart option.
3:32:42So that's all the way down here.
3:32:44We're going to click on cart
3:32:47and look for the one that actually controls that.
3:32:50Display the continue shopping button when the link is empty.
3:32:52That's fine. Show payment badges, that's okay.
3:32:56Cart progress bar.
3:32:57This is the one that we want to have toggled off.
3:32:59So let's go ahead and turn that off, save our changes.
3:33:05Now let's check out our product page, get back to it,
3:33:09refresh it, add this product
3:33:13to my cart and let's see the pop-up.
3:33:15Okay, good. Now I don't have that progress bar up here, so
3:33:18that has been fixed.
3:33:19Hopefully that's going to help me get more orders.
3:33:21Okay, so now the next thing that I want to do is get
3:33:24inside my Shopify store analytics since I already have ads
3:33:27running and traffic is coming in.
3:33:29I want to see if the users
3:33:30who are landing on my website are checking out other
3:33:33product pages as well.
3:33:34Because if they like other products,
3:33:36maybe I should promote them as well
3:33:38or add them as a frequently bought together right down here
3:33:42when they're on this product page.
3:33:43Let's see if we can get any insights like that.
3:33:46Usually one day of running ads, again, is not going
3:33:48to give you too much insights,
3:33:50but I do feel a little bit lucky with those two sales
3:33:53that came in in such a fast time.
3:33:56So I'm going to click on analytics here.
3:33:59Okay, so here we can see my two sales, 63.98. That's great.
3:34:03We can see that everything was flat lining
3:34:05until I started running the ads,
3:34:07but I'm not looking at the sales right now.
3:34:09I do want to see the sessions and where they came from.
3:34:14So we can see that most
3:34:15of the traffic is coming from the United States.
3:34:19Total sales by social refer is Facebook
3:34:21because that's where I ran my ads.
3:34:23So Facebook got me 63.98 in sales.
3:34:26Then here, sessions by landing page.
3:34:29So I can see that the homepage is
3:34:31actually getting a lot of hits.
3:34:32That means that people are landing on the product page
3:34:36and then clicking on the homepage.
3:34:38But I also went to the homepage a lot
3:34:40and that also kind of counts as clicks.
3:34:42So what I'm looking for here is not where I clicked,
3:34:45but other products where they may have clicked.
3:34:47So here I've got slash product/keyflow desk mat.
3:34:51So that product page is getting the most amount of hits,
3:34:54still no sales yet.
3:34:56And we also saw that when I did the ads analysis, I did see
3:34:59that that one is getting a lot of clicks, no sales.
3:35:02And that just proves that clicks does not
3:35:04necessarily equal sales.
3:35:07Next is the Diamond Breeze Pro.
3:35:09So this is our current winner so far.
3:35:12This is the second most viewed product page.
3:35:14And the third one is FrostFlow.
3:35:16So that all makes sense
3:35:17because those are the three products
3:35:19that I'm running ads on, but let's see if we can
3:35:21find other products.
3:35:22So this one, round leather mouse pad with stitched edge
3:35:26and non-slip, well, that one only got seven hits.
3:35:28That's not bad. I may have to take a look at that product
3:35:32and see if I can maybe add that.
3:35:35Maybe like I said, as a frequently bought together,
3:35:37but again, it's not enough traffic.
3:35:39So I'm not getting enough sessions
3:35:41to make an informed decision here yet,
3:35:43but this is another thing that I like
3:35:44to be on the lookout for.
3:35:46What other pages is my audience landing on?
3:35:50What other products may pique their interest?
3:35:52All right, so no changes to make there.
3:35:54There are a couple of more things that I want to add
3:35:56to my store, to my product page to further enhance my sales
3:36:00or increase the chances because I'm
3:36:02getting traffic right now.
3:36:03So I want to maximize the conversions, maximize the chance
3:36:07that each one is going to actually make the purchase.
3:36:10So I've added a few free Shopify apps also
3:36:13inside the cheat sheet, of course.
3:36:15Grab the link in the description below.
3:36:16I've added a few apps here. So one is called Shopify Inbox.
3:36:21The other is called Judge Me Product Reviews Importer.
3:36:24The third one, I'm not going to install it now
3:36:26because it's adding like popups and email marketing.
3:36:29I don't have enough email subscriptions yet on my store,
3:36:32but when that happens, that is a great scaling technique.
3:36:35So I'm going to leave that here so that when you scale
3:36:37and when you start getting emails, this is going
3:36:40to be your best app to give them popups,
3:36:43offer them discounts, get more emails,
3:36:46and then use those emails
3:36:47to send free email marketing promotions.
3:36:49None of that is going to cost you any money, so
3:36:52that is a great way to market your store.
3:36:54Let's just get these first two apps installed.
3:36:57I do want Shopify inbox.
3:36:58This will open up a live chat on my website
3:37:02and it will also answer questions
3:37:04that my customers are asking.
3:37:06It's going to scan my website for answers
3:37:08and try to give them a direct answer.
3:37:10Now, a lot of times when a customer asks a question,
3:37:12it could be just one second before checking out.
3:37:14They want to see if there's someone else that can answer,
3:37:17that there's really someone behind this business.
3:37:19And when they get that, they trust you a little bit more
3:37:22and they'll move on to make that impulse purchase.
3:37:24So I'm going to go ahead and install this.
3:37:27Now, another thing that I like about this is if it can't
3:37:29find an answer to give your customer, it will allow you,
3:37:33the business owner, to actually have a live
3:37:35chat with these customers.
3:37:37Okay, so I'm going to go ahead and install.
3:37:39Already installed here on online store chat.
3:37:42I'm just going to turn it on. Now, of course,
3:37:43I could have done this before,
3:37:45but I'm rushing to get things done as fast as I can.
3:37:49You can see that it's already installing right now
3:37:52and it's also using the AI to help get answers.
3:37:56I'm just letting it do its thing. Okay, great.
3:37:58Your inbox chat embed has it been updated
3:38:00to match your theme's visual settings.
3:38:03Great. So we're just going to go ahead and save it.
3:38:04And let's take a quick look to see what that looks like.
3:38:07So let's just go to our main page, refresh it.
3:38:13Hold on, it might be blocked because of the bottom banner
3:38:16because I'm logged into the admin,
3:38:17so let's open an incognito.
3:38:19Here we go. So you see this chat here on the bottom right?
3:38:23I can go ahead and click on it.
3:38:26And here you can write any message that you want. Great.
3:38:29I've got the live chat on.
3:38:30I'm not going to demonstrate it now. I see that it works.
3:38:32It's good enough for me. The other app that I wanted
3:38:34to install is Judge Me Reviews Importer.
3:38:37So I'm just going to click on it from here
3:38:39to get quick access.
3:38:41I'm going to install. Now, what this does is it
3:38:44imports reviews that customers left on the products
3:38:48that I'm selling, but
3:38:49because I don't personally have reviews
3:38:51yet from the two customers who bought from me
3:38:53because I just got started, I'm going
3:38:56to use the same reviews that customers leave
3:38:59for the same products that I'm selling only
3:39:01using other suppliers.
3:39:02In this case, AliExpress. AliExpress is my source.
3:39:06I'm selling the same exact product,
3:39:08so I'm simply cherry-picking some of those reviews
3:39:10and adding it to my page until I start to get my own.
3:39:13Now, this further helps
3:39:15with the trust effect on your website.
3:39:18And again, you're not lying to anyone,
3:39:19you're not being dishonest,
3:39:21you're just taking the reviews from another place
3:39:24on the same exact products.
3:39:28Okay, so I'm just going to skip through all
3:39:30of the survey in the beginning.
3:39:31Okay, now we're going to click here where it says
3:39:32enable app embed.
3:39:34Now you see that it says
3:39:35judge.meactivated, but we're not done yet.
3:39:38So what I'm going to do is save it here on the top right.
3:39:43So you can see that the app has been activated,
3:39:45but I still need to actually import the reviews.
3:39:49So here I'm going to go back on this screen, click on next.
3:39:53Now I need to install the review widget, okay?
3:39:55And then you can see what
3:39:57that's going to look like down here.
3:40:01Okay, obviously this is not the review
3:40:02to this product, this is just a demo.
3:40:04So I'm going to go ahead and save, okay?
3:40:06And now we actually have to activate it on the products
3:40:10that I have, the products that I want
3:40:11to review, import the reviews.
3:40:14So let's get back to the app.
3:40:16Okay, on my Shopify dashboard, I'm just going to search
3:40:18for Judge Me.
3:40:20By the way, this isn't the only review importer.
3:40:22It just works for me. You can look
3:40:24for other free review importers.
3:40:26There's enough of them. Okay, so here I'm going
3:40:29to continue with the free plan.
3:40:30We already installed the review widget.
3:40:32Now we just need to install the star rating badge as well.
3:40:35Just a few things to install, okay?
3:40:37And then we're going to see that over here.
3:40:41Go ahead and save it. Now let's head back over here.
3:40:43Mark this part as complete.
3:40:44Now we want to customize the review widgets.
3:40:46I'm going to click here to go to the widget settings.
3:40:49And mainly the things that I'm going
3:40:50to change here is the colors
3:40:52because I'm not really using this green.
3:40:55So I'm just going to stay true to my
3:40:57black and white theme so far.
3:40:59So the star, star and bar chart can actually be yellow
3:41:04because that's the actual color
3:41:07that people are used to seeing on stars.
3:41:08So it's going to look like this,
3:41:10maybe just a little bit brighter.
3:41:19Okay, this looks good.
3:41:21But the button color is going to be black.
3:41:23Button text color is white, text color black,
3:41:25lighter text color, some grayish.
3:41:28Think this should work. Let's go ahead and save it.
3:41:32Oh, button color change back to green.
3:41:35See if we can change it back to black.
3:41:36Okay, that looks much better. Nice and black.
3:41:39Move down here. Save my changes.
3:41:41Okay, so the review widget is done.
3:41:43And I'm going to click on the reviews button
3:41:45itself here on the left side.
3:41:47And now I want to import my first review.
3:41:49So I'm going to click here where it says import.
3:41:51From here, I want to import from platforms.
3:41:54My platform is going to be AliExpress.
3:41:57So I'm going to click here on AliExpress.
3:42:02Install the AliExpress importer.
3:42:03I know it's a lot of things to install,
3:42:05but it's actually pretty easy and it's free
3:42:07and it does a pretty good job of enhancing the trust effect
3:42:11on our product pages.
3:42:12Great. Now here under the setup guide
3:42:15for the Judge Me importer, I'm going
3:42:16to click on get started.
3:42:18Okay, and that took me to this page.
3:42:19I'm just going to scroll down.
3:42:21Now I can cherry pick the products that I want
3:42:23to use the review importer on.
3:42:25So let's search for Diamond,
3:42:29our most popular product so far.
3:42:32Okay, so I found the product here.
3:42:34I'm going to click here where it says import.
3:42:38And here I want to enter the Ali Express URL
3:42:42and let's get to the AliExpress URL really quick.
3:42:45So I'm going to go to AutoDS.
3:42:47I've got the product right here,
3:42:49so I'm just going to scroll to the right.
3:42:51Here I've got the buy ID. That's my supplier's website.
3:42:54So I'm going to click on it and
3:42:56that is the AliExpress link that I need.
3:42:58So I'm just going to copy it,
3:43:01but let's make sure that we have reviews here.
3:43:04Yeah, we have 193 reviews
3:43:06and they're all very positive, a 4.7.
3:43:09So I'm just going to copy the URL, head back to Judge Me
3:43:15and place the URL right here
3:43:16and click here where it says import reviews.
3:43:19Now as you see the import review process is in progress,
3:43:22could take a few minutes, a few seconds.
3:43:24Okay. So it already imported 15 reviews, import complete.
3:43:29Let's see exactly what it did and which reviews it took in.
3:43:33Okay, so here we go. I've got the stars right here.
3:43:36Love this, love this. So sparkly and cute.
3:43:38The yellow might be a little bit too bright,
3:43:40so I might go ahead and edit that,
3:43:42but you already know where to work that.
3:43:43Let's just continue down here.
3:43:45You can see that it also imported the photos
3:43:49that customers took and you can see
3:43:51that it's the same exact product that we are selling
3:43:53because we used the same source, same reviews
3:43:56for the same product.
3:43:58Got another one here. I love it. I recommend it.
3:44:01I love this. It's super beautiful.
3:44:03Five stars, five stars, five stars.
3:44:05And you can go to page two, page three
3:44:07and read more reviews.
3:44:08I think this is a really important add-on to have,
3:44:11so it's worth the extra five, 10 minutes of work.
3:44:14Get reviews on your product pages.
3:44:17And hopefully this is going to help me scale
3:44:19and boost my store even more.
3:44:21But now it's completely out of my hands.
3:44:24I'm not going to touch my store anymore.
3:44:25I'm not going to look at my ads for the next three days
3:44:28until Mark comes down and reveals the final sales.
3:44:31And believe me, I'm going to be just as surprised as you
3:44:34to see if I was able to turn this store into a profit.
3:44:37So am I going
3:44:39to win the $1,000 or is it going to be one of you?
3:44:43Let's find out.
3:44:44- So here we are. How have you found the challenge, Loren?
3:44:47- Well, to be honest, Mark, I've had my ups
3:44:49and downs in this challenge.
3:44:50When you called me and gave me the opportunity
3:44:52to do a seven day, $1,000
3:44:53challenge, I was thinking about the money.
3:44:55I was like, $1,000, I make way more than that.
3:44:57But when that time constraint started really hitting in
3:45:00as I was getting into it -
3:45:01- Not forgetting the budget.
3:45:02- And the budget. - Because you've got a budget,
3:45:04otherwise all these things get away from you,
3:45:06don't they? And you don't want that.
3:45:07- So I had to do my best with what I had.
3:45:10You know, I shot all the videos on one day,
3:45:12edited them all on the same day, didn't get
3:45:14that much sleep at night knowing
3:45:15that in the morning you're going to give me
3:45:16your review on those ads.
3:45:18- Oh, I didn't mean to put you under that much pressure,
3:45:19my friend, but you know what they say about pressure?
3:45:21Pressure makes diamonds, so.
3:45:23- That's right. - Well, in here, I've got the results.
3:45:28I've been studying the store.
3:45:29I've been looking at your sales.
3:45:31I've been looking at your costs. Are you ready?
3:45:33- It's been seven long days, Mark. Let's check it out.
3:45:36- Let's get into it. Okay. So day one.
3:45:40Now, I know you guys have seen some of this already,
3:45:42so I'm going to whiz through this reasonably quickly.
3:45:45Total revenue, $63.98.
3:45:48You had two sales
3:45:50and your ad spend was 85.77. I
3:45:54- Gave it more on day one.
3:45:55I had to get the data as fast as I could so
3:45:57that I could allocate the budget correctly
3:45:59for the next coming days and put more on my winner.
3:46:01- Okay. So that gave us no profit on that first day.
3:46:05In fact, it was a minus $62.64.
3:46:10- Not that great, but it's day number one.
3:46:12And if you are making profit on day number one,
3:46:15you should consider yourself kind of lucky.
3:46:17- Okay. So day two.
3:46:18Now, you've not seen these ones, so very important.
3:46:22Revenue, $205.94. Nice.
3:46:27And you sold six items.
3:46:30Your ad spend, $54.66.
3:46:35That's less than day one.
3:46:36- I lowered it from day two, knowing
3:46:39how much time I had left
3:46:40and I just wanted to do it correctly
3:46:42after day one of spending too much.
3:46:43But from the sales, it sounds like the Metapixel
3:46:46and the data started to get better
3:46:48because it's starting to find my target audience.
3:46:50- Okay. So you made a profit
3:46:52of $31.66. Nice.
3:46:56- Okay. It's starting to go in the right direction.
3:46:59- So day three.
3:47:02On day three, your revenue
3:47:06was $315.91.
3:47:10All right. Number of sales, nine items.
3:47:15- Getting better. - Your ad spend was exactly the same as
3:47:19that, $54.66,
3:47:22and yet you sold more product, which is pretty good.
3:47:24- It means that it's starting
3:47:25to find my target audience even better,
3:47:27and Facebook is playing with the budget in
3:47:29a funny way. Okay.
3:47:30- And you made a profit of $79.76.
3:47:36- Okay, this is improving.
3:47:38I'm starting to feel good about this.
3:47:40- And then onto day four.
3:47:42Total revenue,
3:47:44$269.92.
3:47:49Number of sales, eight.
3:47:51Your ad spend, again, similar, 54, 57.
3:47:55You did make a profit.
3:47:57- $55.57. Okay.
3:48:01I see what Facebook did there with the ad spend.
3:48:03Tried to really keep it balanced throughout those days,
3:48:05but I am happy that I was able
3:48:07to get more sales on every single day.
3:48:09Day four wasn't as good as day three,
3:48:11but you can always expect to be on the rise.
3:48:13- Well, we're not far away, are we?
3:48:15- We're not far away. And I think if you would've made this
3:48:18a 30-day challenge, I promise things would've been
3:48:21a lot better, but yeah.
3:48:24- Should we look at the grand total?
3:48:26- Let's look at it. - Here we go.
3:48:29So total revenue,
3:48:33$855.75.
3:48:37Okay. Number of sales, 25.
3:48:40Product costs and shipping was $472.84.
3:48:46- Which is not factored into the budget, obviously,
3:48:48because that is not an expense
3:48:50because I'm getting the money from the customers.
3:48:52So it's okay that we spend more than -
3:48:54- That is correct, but do you think
3:48:55that was slightly defensive?
3:48:58- I have to be at some point. - Transaction fees, $28.90.
3:49:02Once again -
3:49:04- Shopify, that's Shopify, 2.5%, 30 cents per transaction.
3:49:07- Once again, not part of the budget. I'll give you that.
3:49:09- It's not because it's part of the fees.
3:49:10It's inside the transaction. Thank you. Thank you.
3:49:13- Your total ad spend was $249.66.
3:49:18Your sample orders, because I helped you a little bit there.
3:49:21- You did. - Because I wanted those, so that's fine,
3:49:23was $48.35.
3:49:26- Which is why I had about $250
3:49:27for the ad spend, so thank you for that.
3:49:29- Yeah. And if we'd been able to order them directly from
3:49:31China, they'd have been less as well.
3:49:33So, but we were under a time constraint.
3:49:35- Yeah, so I had pay a little bit more.
3:49:37- That's true. Your software, always the big one this,
3:49:41was $1.99.
3:49:43- That's 99 cents for AutoDS, $1 for Shopify.
3:49:45That's a pretty good deal, you gotta admit.
3:49:46- That's a pretty good deal for sure.
3:49:48So your total costs were
3:49:50$801.74.
3:49:54Okay. Which gives you a total profit for the challenge
3:49:58of $54.01. Well,
3:50:02- At least I made a profit mark,
3:50:04but yeah, it's not $1,000, is it?
3:50:06- That's definitely not $1,000, no.
3:50:09But it does show promise, doesn't it?
3:50:11Because your sales were increasing with a month.
3:50:14I'm sure that that would develop really, really well.
3:50:18Yeah, you'd go from there.
3:50:19With that being said, we've reviewed your final sales,
3:50:24so we can give that a big tick.
3:50:26- Okay. I actually feel good about it.
3:50:28I did want to get the $1,000, so a little bit sad about
3:50:31that, but at some point I did see it coming.
3:50:33- Well, you haven't got to worry about that
3:50:34because there's a big upside to you not winning $1,000,
3:50:37because I'm going to be giving it away to someone
3:50:39who comments what store they would
3:50:41start if they won the money.
3:50:42If you want to know more about making money online,
3:50:44then I'm going to leave that video right up there,
3:50:46but don't click on it just yet.
3:50:48Make sure to subscribe if you want to grow your wealth.
3:50:50Okay? I'll see you over there. Right, you failed.
3:50:54On your way.
3:50:56- Right.

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