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I Studied Lara Acosta's Exact LinkedIn System (#1 Creator) — Transcript

by Harry Long · 2,786 words · 411 segments · language en · Watch on YouTube

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0:003 years ago, she was unemployed, getting
0:02rejected from every job she applied for,
0:04and had only $500 in the bank. Yet,
0:06today she has over 330,000
0:09followers on LinkedIn, and she's ranked
0:11the number one female creator on the
0:13whole platform. As well as that, she's
0:15on the Forbes 30 under 30 list, and her
0:17business reports to do $1.5 million
0:19every single year. Her name, of course,
0:22is Laura Acosta, and I've spent the last
0:24week spending days and days studying
0:26exactly how she did it. In this video,
0:28I'm going to break down her exact system
0:30piece by piece, so you can implement the
0:32same thing, and hopefully replicate some
0:35of the success that she's had on
0:37LinkedIn. Let's get into it.
0:42Uh firstly, I want to quickly go through
0:43Laura's personal story, cuz it's not
0:45quite as smooth as you'd imagine. Laura
0:47was born in Mexico, but moved to UK as a
0:49teenager, and by her own account, failed
0:51her A-levels in the UK. Before LinkedIn,
0:53she basically tried everything.
0:55Dropshipping, crypto, a social media
0:57agency, she even built up a following to
1:00a fitness platform that she built on
1:02Instagram, all with no success. In 2022,
1:05she was doing her master's, struggling
1:06to get a job, and decided to start
1:08posting on LinkedIn. And the twist that
1:10many people don't actually know about is
1:12after 2 months of posting on LinkedIn,
1:13Laura actually deleted her entire
1:15account. According to her own account,
1:17she felt like a failure and an impostor
1:18on the platform, and just didn't like it
1:20at all. Funny thinking that back then
1:22she hated LinkedIn, but now she's built
1:24a career, a brand, and a very successful
1:26business based around it. So,
1:28downloading LinkedIn again, she started
1:29again from zero. And crazily, after just
1:322 weeks of posting in that restart
1:34phase, one of her posts went viral.
1:36Before you think it was rocket growth
1:38from there, it certainly wasn't, as it
1:40never is. Her first full year on
1:42LinkedIn got her to about 17,000
1:44followers, which is certainly a solid
1:46first year, but nothing spectacular like
1:48what she's achieved now. And her average
1:50posts in that year, her first year,
1:52achieved about 300 likes on average. She
1:54then reports to have hit a plateau where
1:56growth became difficult after that first
1:58year. Things just weren't moving. That
2:00was until she made one very, very
2:02critical strategic decision. She stopped
2:04positioning herself as someone learning
2:06LinkedIn and started positioning herself
2:08as someone who's teaching LinkedIn. Same
2:10person, same profile, same knowledge,
2:13completely different positioning. And
2:15from there things just compounded.
2:17100,000 followers, 200,000 followers,
2:19300,000 followers and more. The Favicon
2:22number one female creator award, Forbes
2:2430 under 30, a business, an academy, and
2:27a revenue of over 1.5 million dollars a
2:29year. If Laura can do it, you can. And
2:32to help you achieve the same thing, in
2:33this video, we're going to go through
2:35her exact system.
2:40Quick pause before I get into that
2:41system, which is basically the output of
2:43all my studying and research I've done
2:45on Laura Coasta in the last week, I want
2:46to quickly call out that if you are
2:48enjoying this video, please do like and
2:50subscribe. This is just one video I'm
2:51doing on a whole series on LinkedIn, how
2:54to grow on LinkedIn, how to make money
2:55on LinkedIn, how to find leads on
2:56LinkedIn, how to sign clients on
2:58LinkedIn, and a lot, lot more. Whatever
3:00you're trying to achieve on LinkedIn,
3:02you can do right here on this channel.
3:04So, subscribe, make sure you don't miss
3:05out, and thanks for joining the
3:07community. Let's get back to the vid.
3:12Now, there are three pillars that Laura
3:14Coasta does on LinkedIn that are the
3:15foundation of everything she does. And
3:18they're the three things we're going to
3:19go through in this video. Pillar one is
3:21the comment machine. And perhaps the
3:23biggest surprise of the whole system.
3:25That actually her amazing growth is not
3:28due to post going viral, but is rooted
3:30in comments. Now, in her very own words,
3:34"I literally steal everyone's audience
3:36by either leaving mega valuable comments
3:38or just snarky, sarcastic comments." And
3:40her mental model here is absolutely
3:42brilliant. She treats LinkedIn as, I
3:45quote, "The biggest networking
3:46conference in the world that never goes
3:49to sleep." When no one knows who you
3:50are, you can't just click your fingers
3:52and get attention to your profile, to
3:54your posts, or anything else. But, what
3:56you can do is go to the places where
3:58attention already exists. So, how does
4:00this work in practice? It really is so
4:02simple. Pick a handful of LinkedIn
4:04influencers in your industry and spend
4:06time every day commenting, engaging on
4:09their posts. Because they're already
4:11bigger profiles than you are, they're
4:13getting traction. They have attention on
4:15those posts. You can borrow that
4:17attention by commenting on that post and
4:19starting to steal that attention from
4:21their post to your profile. Laura spent
4:23roughly an hour a day, every single day,
4:26focused purely on commenting on people's
4:28LinkedIn posts. She didn't automate
4:30this. She didn't get a VA to do it. She
4:32did it herself because she knew how
4:33important it was. And her comments are
4:35not simply great posts. This is great.
4:38It's much more in-depth technical
4:40expertise that she's sharing under
4:42people's posts. Comments that give
4:43value, cuz that insights an exchange.
4:45You're giving them value and in return
4:47they're giving you attention. That
4:48attention is the only way you can go
4:50from zero to getting eyes on your
4:52profile and your posts and starting to
4:54build an online brand on LinkedIn. The
4:55alternative, if you don't focus on
4:57comments and just as new profile, just
4:59post post post post post, all you're
5:00doing is shouting in an empty room. No
5:02one's there to hear you. It doesn't
5:04matter how good your post is, how
5:05effective the format of your post is, or
5:07anything else, cuz no one's listening to
5:09you. Go to where attention already is
5:11and steal it. Now, another thing Laura
5:13does very well when it comes to comments
5:15is she'll reply to people who reply to
5:17her comments. It creates a machine of
5:19engagement. Everyone who either comments
5:21on her posts or comments on one of her
5:23comments will instantly get a reply.
5:25She'll even comment on her own post,
5:27too. And has no shame in doing this, and
5:29she shouldn't. She actually says this
5:31herself in another quote, "I'm my own
5:33biggest cheerleader and I don't mind
5:34admitting that." That's the kind of
5:36attitude that wins on LinkedIn. Now, the
5:38success of this tactic is very visible
5:40in its numbers. Her medium post gets 880
5:43comments. Yes, comments. Because for
5:45most creators, you'll get about one
5:47comment for every 10 likes. Whereas for
5:49Laura Costa, she gets about six comments
5:51for every 10 likes. Insane volume there.
5:54So, that's it. I imagine if you are a
5:56new creator on LinkedIn, you're just
5:57posting, posting, posting. Put that on
5:59ice for now. Start commenting. That's
6:02where the early wins are. Now, pillar
6:03two is once you've got that comment
6:05machine running, you then need to start
6:07posting. You've got that attention that
6:08you brought from the comments. Now, it's
6:10the post that's going to engage and
6:11nurture that attention and get them to
6:13be fans of yours on LinkedIn. This is
6:15Laura Costa's content system. Now, her
6:18content system that she uses for every
6:20single post actually has a name. It's
6:22called SLAY, S L A Y. It stands for
6:25story, lesson, actionable advice, and
6:29you. It really is that simple. When
6:31producing a post, start with a story,
6:33pull out a lesson from that story,
6:35translate that lesson into some
6:36actionable insights, and finish it with
6:39you. And the you is that personal touch
6:41at the end that links it back to her or
6:43the reader. The idea of the you and I is
6:45very important in Laura Costa's content.
6:48That's how you differentiate yourself
6:49from, you know, ChatGPT, AI-generated
6:51content. That's how-to, it's how-I,
6:54how-you. That's the difference there.
6:56Now, there's plenty of other tactics
6:58that Laura Costa uses when it comes to
6:59LinkedIn content. I'm quickly going to
7:01rattle off through them so you can note
7:02them down and use them when you're
7:04creating posts within that SLAY
7:05structure. The first is actually Laura's
7:07not a fan of video. She says that video
7:09for growth on LinkedIn is overrated. She
7:11prefers to use herself in pretty normal
7:13situations, out and about, at home. Any
7:15photo of herself because remember she's
7:17building a personal brand. It's people
7:19that other people connect with, so that
7:21is the front and center of every single
7:22post. Her hooks are incredibly
7:24engineered as they should be. If you've
7:26watched any of my videos, you know that
7:27the hook is the absolute most important
7:29part of any LinkedIn post. She'll keep
7:31them to eight to 10 words maximum to
7:32avoid them getting truncated and hidden
7:34behind a see more button. Another thing
7:36she does is being incredibly meticulous
7:38about the anatomy of her posts. Her
7:39posts typically follow a pattern of
7:41being around 160 words. Each paragraph
7:44has about nine words in it. Sentences
7:46about eight. She'll very rarely use
7:48emojis in the body of text of a post.
7:50Loads of white space in a post. And
7:52she'll typically end with a PS at the
7:53end that ends with a question. In terms
7:55of topics, generally she speaks 80%
7:58educational and 20% story-based posts.
8:01That's probably a good split for you to
8:02adopt on your profile, too. So, that's
8:04pillar two. That is the complete content
8:06strategy that Laura Acosta uses on
8:08LinkedIn that gets her posts blowing up
8:10and going viral. So, use that SLAY
8:12structure and these little tips and
8:13tricks to help shape your post into a
8:15very powerful and effective post.
8:21Now, pillar three is probably my
8:23favorite because it's actually the rules
8:24that she breaks. You study any LinkedIn
8:26algorithm and it'll be very strict on
8:28what you do and don't do on LinkedIn.
8:30What's interesting is that Laura
8:32actually breaks a few of these rules
8:34intentionally, and it actually works to
8:36her advantage. Here's why. She doesn't
8:38post daily. She limits her posts to
8:40about three to five every week. She's
8:42actually called the common advice of
8:44just post the worst advice on LinkedIn.
8:46The idea is that consistency without
8:48quality means nothing. It's better to
8:50produce fewer posts per week that are 10
8:53out of 10 than spam the timeline with
8:55some average posts every day. Secondly,
8:57she didn't put links in her posts or in
8:59the comments for about six months. No
9:01CTA, no next step, which most LinkedIn
9:04algorithms will tell you is a bad idea.
9:06Yet, it works in her favor because she's
9:08building trust. She's building
9:09community. She's not trying to take from
9:11her audience at this stage. She's just
9:12trying to give them value. In fact, she
9:14didn't even have a website until 2024.
9:17She ran her six-figure business with her
9:19LinkedIn page as her website, her best
9:21landing page, her best salesperson. This
9:23is why I keep telling you all the videos
9:24how important it is to have an optimized
9:26LinkedIn profile page cuz if you do, it
9:28can function as a second website. The
9:30final rule she breaks is she refuses to
9:32define her ICP and put them into a box.
9:34When often asked who her target audience
9:36is, she simply replies with something
9:38like this. I always just go off a
9:39feeling or a vibe. So, whereas every
9:41marketing course will tell you to define
9:43exact your niche, your exact industry,
9:45you need to be speaking to the exact
9:47right people on LinkedIn, she uses her
9:49instinct and just trust that her voice
9:50will find the right people on LinkedIn
9:52without her doing the legwork. Now, I'm
9:53not just telling you to copy these
9:54techniques blindly. It could be that
9:56they work for her but not for you. I do
9:58think it is interesting though that she
9:59does intentionally break some of
10:01LinkedIn's core rules, yet it definitely
10:04hasn't stopped her growth. In fact, it's
10:06accelerated it. Now, the final piece of
10:08the puzzle is perhaps the most exciting
10:10bit of all, and it's actually where the
10:12money is. Where does Laura Costa make
10:14all of her money? When you have an
10:16audience of 330,000 followers on
10:18LinkedIn, how do you monetize that
10:19audience? Well, the answer for Laura
10:21Costa, and where 80% of her revenue
10:23comes from, is email. She has around
10:2650,000 people subscribed to her email
10:28list. That's the only CTA she'll use on
10:31a LinkedIn post sending them elsewhere.
10:33It's to join her community, join her
10:35newsletter. And the work she's done
10:37sending people from LinkedIn to her
10:38newsletter has seen her, like I say, get
10:40to that 50,000 subscriber mark on the
10:42newsletter, and that is where she can
10:44start monetizing her audience. She's
10:46even alluded to that some weeks she can
10:48make $80,000 just from putting one offer
10:50out on one email. Now, the system behind
10:53it all comes back to attention. If you
10:55remember the comments, she was borrowing
10:57attention from other creators that
10:58already had it. Now, she has to own that
11:00attention. So, when it comes to her
11:01profile, she's got to put good content
11:03out there so that when she's got the
11:05attention, that attention stays. But
11:07then what's important is that she takes
11:08that attention off LinkedIn to own it
11:10entirely because you're fighting on
11:12LinkedIn for the attention of your
11:13audience alongside loads of other
11:15creators also fighting for that same
11:17attention. Whereas if you take them
11:18offline to your newsletter, you send
11:20them an email, you're not fighting with
11:22anybody for that attention. It's earned
11:24and it's yours. It's almost like a
11:25three-step system. Borrow attention,
11:28nurture attention, then own attention.
11:30Once you've owned the attention, it's
11:32yours to monetize when you want. Simply
11:35send out an email with a new offer,
11:37product, low ticket, high ticket, and
11:39watch people sign up and convert.
11:45So, that's it. That is Laura Coaster's
11:47full LinkedIn strategy. I hope you found
11:49it useful, and I hope that hours and
11:50hours of time I spent researching
11:52everything Laura Coaster weren't put to
11:54waste. Now, just to recap, if you want
11:56to deploy Laura Coaster's strategy from
11:58today, the first thing to do is find
12:00some LinkedIn influencers in your
12:01industry and start commenting on their
12:03posts. That's going to be a way to
12:05borrow attention when you don't have it
12:06originally. You then need to start
12:08putting out some good powerful posts on
12:10your own page so that when the attention
12:11comes from the borrow from the other
12:13people's page, there's something good to
12:15impress them there. You can deploy
12:16Laura's slay technique to make sure your
12:18content is relatable and different
12:20others on the timeline. Once you have
12:22that attention, you then want at some
12:24stage take it off LinkedIn into either a
12:26waitlist or an email newsletter, some
12:29kind of list where you can take from
12:31them when you want with an offer, a
12:33deal, new client onboarding, or whatever
12:36it may be. That's how you build a brand
12:37on LinkedIn and monetize a brand on
12:39LinkedIn just like Laura Coaster did. If
12:41you are trying to achieve this same
12:43thing that Laura Coaster did, you're
12:44going to want to join my online
12:46community. It's built around a system
12:48called ROI. And no, it's not the ROI
12:50you're thinking of. The ROI system that
12:51we've built is centered around
12:53recognition, outreach, and inbound. If
12:56you join the community, you'll learn how
12:57to build recognition, build an outbound
12:59machine, and an inbound machine that's
13:02going to generate new clients for you on
13:03a monthly basis without a doubt. In
13:06fact, we're so confident in how good the
13:07system is that if you don't sign five
13:10clients in your first month, we'll give
13:12you your money back completely free.
13:14Follow the ROI system, and you will
13:16become a key person of influence in your
13:17industry, you will sign clients, and you
13:19will start making money month on month.
13:21It's a system we use for ourselves and
13:23for our clients that has generated
13:24hundreds of thousands of pounds every
13:26month in MRR. So, click link in the
13:28description, join. As always, thanks for
13:30watching this video. I hope you found it
13:32useful. If you haven't already, please
13:33do like and subscribe. Have a great day.
13:35See you on the next one.

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