I Studied 1,000 Hooks, Here’s How to ACTUALLY Go Viral — Transcript

Full transcript

1. 0:00The single most reason why your reels or
2. 0:01short-form videos don't perform are bad hooks,
3. 0:03and I kid you not, fixing and understanding
4. 0:05your hook game will get you views, lots
5. 0:08of them.
6. 0:08So, recently, thousands of creators applied to get
7. 0:11their hooks analyzed by me, and most of
8. 0:13them make these simple mistakes that crush retention,
9. 0:15make people swipe away before they even know
10. 0:17what's up, and as a result of that,
11. 0:19make the algorithm hate you.
12. 0:20So, today, I'll pick three creators and fix
13. 0:23their hooks with some tricks and strategies that
14. 0:25have helped my clients gain millions of views,
15. 0:27and that you can actually instantly implement yourself
16. 0:29as well.
17. 0:29All right, so the first issue is probably
18. 0:30one of the biggest problems I see with
19. 0:32hooks, and it's this.
20. 0:34Think of people swiping through their reels feed
21. 0:36as being on autopilot, and a lot of
22. 0:38creator gurus talk about this, but they never
23. 0:40really explain the reason why and how to
24. 0:42deal with this.
25. 0:43So, when people swipe, they basically have this
26. 0:45automated muscle memory at this point to keep
27. 0:47swiping until something hits their brain receptors, where
28. 0:51the brain goes, hmm, that is interesting.
29. 0:54And ideally, I've actually done lots of research
30. 0:56on that.
31. 0:57A lot of people recently actually swipe, swipe,
32. 0:59swipe, and then it takes the brain a
33. 1:00little longer to kind of process it, and
34. 1:02then they swipe back again, and this seems
35. 1:04to be like a big major trigger indicator
36. 1:07for the algorithm at this point.
37. 1:08And because of all of that, this process
38. 1:10happens so fast that you need to carefully
39. 1:12construct your hooks to basically hit those triggers
40. 1:15as fast and as best as possible to
41. 1:17get people from your target audience to basically
42. 1:19do that.
43. 1:20Stop and think and be like, hmm.
44. 1:22So, essentially what you want to do at
45. 1:23all times is you want to open loops
46. 1:25and don't close them as long as possible,
47. 1:27basically keeping them tangling at all times.
48. 1:29And when you do close the loop, you
49. 1:31want to open another one.
50. 1:32This is essentially what we can see clearly
51. 1:34here with our first creator, Max.
52. 1:36Malgo, Max.
53. 1:38Let's just call her Max.
54. 1:39So, let's just take a look at this
55. 1:40video right here.
56. 1:41Things I don't do being lean over 40.
57. 1:43So, based on the cover, sounds interesting, but
58. 1:45let's take a look first.
59. 1:54Okay.
60. 1:56So, at this point, we're already past the
61. 1:58hook. And here's the thing.
62. 1:59People at this point don't care.
63. 2:01People don't even know what the context of
64. 2:03the video is.
65. 2:03And this is how you need to think
66. 2:05when especially crafting your hooks.
67. 2:07People sit, they swipe on autopilot, and then
68. 2:09they see this frame starting with this.
69. 2:12And somebody in the kitchen saying, I definitely
70. 2:14don't cut out carbs.
71. 2:16I'm like, okay, cool.
72. 2:18But like, why?
73. 2:19And why should you cut out carbs?
74. 2:20I don't get the context, right?
75. 2:22It's like going to a hardware store and
76. 2:24somebody comes up to you and is like,
77. 2:25I never pull out.
78. 2:27And you're like, huh, what?
79. 2:29But he's like, yeah, I mean, the screws
80. 2:32obviously halfway through a project.
81. 2:33I always finish what I start.
82. 2:35You already notice here, there's actually a very
83. 2:37fine line from being borderline criminal and getting
84. 2:40people's scroll swapping attention, right?
85. 2:42And the fix to that whole thing is
86. 2:44simply adding context as easy as that.
87. 2:46So, the first thing I would do here
88. 2:48is slap that context right at the top
89. 2:51of the screen.
90. 2:51Let's just do this together.
91. 2:52So, let's slap on the safe zone.
92. 2:56The first thing you can actually see already
93. 2:58from the first sort of frame here, not
94. 3:00really the actual first frame, but the hook
95. 3:02is that this sling right here is actually
96. 3:06overlapping with the comment box.
97. 3:09You instantly see it's just way too big
98. 3:10and honestly, it doesn't look good.
99. 3:12So, the first thing I want to do
100. 3:13here is literally remove the caption just to
101. 3:16show you how much cleaner that is.
102. 3:18So, we're just going to hit the generative
103. 3:20fill.
104. 3:20So, boom, looks pretty, looks pretty good actually.
105. 3:23Looks a lot cleaner.
106. 3:24Captions usually can be a lot smaller, but
107. 3:26let's not even get into that.
108. 3:27The second thing is, like I said, adding
109. 3:29context to this whole thing.
110. 3:30And by adding context, I wouldn't just say
111. 3:33like the cover image of this video says,
112. 3:36things I don't do being lean over 40.
113. 3:38I mean, it's not bad, but I try
114. 3:40to create even more of a curiosity gap
115. 3:42with this whole thing to basically force people
116. 3:44to watch even further.
117. 3:46Because suddenly they have this whole open loop
118. 3:48in their head and they're like, okay, now
119. 3:49I need to watch further.
120. 3:50To kind of create that and be able
121. 3:52to craft that, you need to understand your
122. 3:55target audience in an actual way, right?
123. 3:58And in that case, the content of the
124. 3:59reel itself, if we watch the whole video,
125. 4:01is a gold mine.
126. 4:02Because basically she says, I'm lean over 40,
127. 4:05but I definitely do eat carbs.
128. 4:07And that in and itself challenges a common
129. 4:09belief, one of the strongest forms of creating
130. 4:12hooks, right?
131. 4:13So, remember that.
132. 4:14In this case, just to make it a
133. 4:15little shorter and a little snappier, I'd say
134. 4:18lean at 45 and I eat carbs every
135. 4:21day or something like this.
136. 4:22So, let's just, you know, I'll just do
137. 4:24it here right in front of you so
138. 4:25you can see, because, you know, the second
139. 4:28part of this whole thing is actually making
140. 4:29this look better, but let's get into that.
141. 4:32And I eat carbs every day.
142. 4:35Okay.
143. 4:36So, obviously we're not going to make this
144. 4:37work.
145. 4:39Carbs every day.
146. 4:40And if we have here a safe zone,
147. 4:42we can already see it needs to be
148. 4:44smaller, way smaller than you might think.
149. 4:47Also, I'm going to play around with this.
150. 4:49I mean, it doesn't look bad.
151. 4:51Then you can make it a little bigger.
152. 4:53Eat carbs every day.
153. 4:55Make this a little there.
154. 4:57And you know, one thing you can instantly
155. 5:01see right there is that the way this
156. 5:04whole shot is framed, and it's actually a
157. 5:05big part of why people actually stop scrolling
158. 5:09is that it basically overlaps with this part
159. 5:13right here.
160. 5:14And there's just no way, there's basically clutter.
161. 5:16This one is clearly a kitchen.
162. 5:18This is a person.
163. 5:19This one is safe zone, safe space to
164. 5:22put your text, but this is virtually unusable.
165. 5:25So, you know, there's almost no way of
166. 5:27making this look good.
167. 5:28One thing you could do at all times
168. 5:30is just slapping some background thing right there.
169. 5:34As we can see, it looks a little
170. 5:36too big, so make it a little smaller.
171. 5:38I eat carbs every day, right?
172. 5:40Already not that bad, to be honest, if
173. 5:43you ask me.
174. 5:44A few things you could play around with,
175. 5:47just a few extra lessons right here for
176. 5:49you guys, is that now you can play
177. 5:52with font, weight, for example, and I eat,
178. 5:57you put this a little smaller, like medium,
179. 5:59and carbs every day, also like medium, and
180. 6:04suddenly it's just way easier for the eye,
181. 6:07basically, you know, as you can see right
182. 6:09here.
183. 6:10So you kind of read this.
184. 6:11I actually like it quite a lot, right?
185. 6:13But just to kind of make you understand
186. 6:16that, yeah, the hook is cool.
187. 6:19The spoken hook is cool.
188. 6:20It opens up some sort of curiosity gap
189. 6:22with what she says and what she has
190. 6:24here.
191. 6:24You know, this challenge is a common belief,
192. 6:26but all of this is still pretty off.
193. 6:29So let's actually try to fix that.
194. 6:31And what I'm going to do is I'll
195. 6:32pull this picture into Chatubity and actually try
196. 6:35to create a nice looking frame to just
197. 6:39prove the point for you right here.
198. 6:41Create a real screenshot where you put her
199. 6:42into the frame.
200. 6:43Nice lighting, natural, and a kitchen with a
201. 6:45big bowl of unhealthy carbs in the bottom
202. 6:48half of the screen.
203. 6:49I wrote this because I want to create
204. 6:50even more sort of a contrast because, you
205. 6:52know, curiosity gaps and stuff like this.
206. 6:54Scroll, stopping visual, hook real, aspect ratio, 9
207. 6:58by 16.
208. 6:59Let's just see what it will come up
209. 7:00with.
210. 7:01All right, so awesome.
211. 7:02This actually looks very close.
212. 7:04Man, this is just insane.
213. 7:07So let's just take this one.
214. 7:08Just to prove a point, let me just
215. 7:09put this right here.
216. 7:10It kind of overlaps, so I'm going to
217. 7:12flip the colors.
218. 7:13A very easy way.
219. 7:14Black and white, white on black.
220. 7:15It's all the same.
221. 7:16You know, if we overlay this, still pretty
222. 7:18good.
223. 7:18And you can just see basically the difference,
224. 7:22right?
225. 7:22Of a shot like this and a shot
226. 7:25like this.
227. 7:25Especially if you have some nasty carbs right
228. 7:28there, maybe make them even grazier, more unhealthy.
229. 7:31And suddenly people are going to have a
230. 7:34reason to stick around and be like, really?
231. 7:36What's she doing?
232. 7:36How does she do it?
233. 7:37I love noodles.
234. 7:39Right.
235. 7:40Next one, Stefan from Slovakia.
236. 7:42His problem is actually getting reached and I
237. 7:43can actually instantly see why.
238. 7:45So let's go step by step right here.
239. 7:47So first of all, the first thing, the
240. 7:49first impression that I have is amazing, great
241. 7:51pictures, especially these ones.
242. 7:52And you can understand what's going on.
243. 7:54Carousels are always better than actual pictures, but
244. 7:58here's the thing.
245. 7:59Even with carousels, you need, you need a
246. 8:02hook in some form.
247. 8:04In this case, it's really, there's no hook.
248. 8:07There's just a picture, you know, and just
249. 8:08a different version of the same picture.
250. 8:11Now to kind of come back to the
251. 8:12elements of every hook needs to contain is
252. 8:15first of all, a, you know, like a
253. 8:17setup of something that makes people in your
254. 8:21target audience actually care and ideally plants some
255. 8:24sort of picture in hindsight.
256. 8:27And that gives them a reason to stick
257. 8:29around because they want that question to be
258. 8:31answered at some point, because that's exactly what
259. 8:34they're interested in and something that they ideally
260. 8:36identify with.
261. 8:38So with that being said, the profile that
262. 8:40you have also has to sort of pass
263. 8:42this.
264. 8:43It's exactly what I'm looking for.
265. 8:44It's what I, what's interesting for me, sort
266. 8:47of test.
267. 8:47And that one is totally off here because
268. 8:50this is the first part of the profile,
269. 8:53by the way, you're from Slovakia and this
270. 8:54is Bratislava.
271. 8:56I hang out there quite, quite a lot.
272. 8:58Actually, most people who find you through reels
273. 9:00actually come to this feed.
274. 9:02And if you take a look here, that
275. 9:04is totally off, right?
276. 9:06There's a big mismatch between the photo feed
277. 9:09and actually the reels feed.
278. 9:10And here there's basically great pics, but no
279. 9:13hooks at all.
280. 9:14And here's actually bad reels.
281. 9:16If you ask me, if we just take
282. 9:17a look at this one right here, honestly,
283. 9:20pretty bad reels, even though it's kind of
284. 9:23funny.
285. 9:26Very, very bad reels, to be honest, and
286. 9:28bad hooks, right?
287. 9:30And that instantly takes away all the credibility
288. 9:32that you have.
289. 9:33So let's take a look at this one.
290. 9:34Who can relate?
291. 9:37Okay.
292. 9:38Let's mute this here, but basically talk about
293. 9:42the hook.
294. 9:42Who can relate?
295. 9:43And then this first frame right here, it
296. 9:46looks pretty bland, right?
297. 9:47What is the need?
298. 9:48Ask yourself, what is the need you fulfill
299. 9:50for your target audience with this?
300. 9:52What is the question that you want to
301. 9:55plant in people's head?
302. 9:57Who can relate is not a strong question
303. 9:59because I'm like, I don't know what this
304. 10:02even is about, so I'm gone, right?
305. 10:04So to me, this kind of looks like
306. 10:06it's trying to farm views, especially with this
307. 10:09twist at the end there, but it's not
308. 10:11really serving a purpose, not really talking to
309. 10:14your actual target audience, which is, I guess,
310. 10:16people who are into your photography, right?
311. 10:20And the thing is, especially about photography accounts
312. 10:23on Instagram, seeing as this was the first
313. 10:25big platform for photographers, things have changed quite
314. 10:28a bit, right?
315. 10:29It's not just about photos anymore, unfortunately, right?
316. 10:32And I can kind of understand the frustration
317. 10:33here.
318. 10:34Lots of photographers have, but these days are
319. 10:37over because there's just a million photographers and
320. 10:40taking pictures is a skill set, but there's
321. 10:42just a lot of people out there, right?
322. 10:44So what you actually need to focus on
323. 10:46with all these things is thinking about the
324. 10:49story within the photo, the emotional connection within
325. 10:52a photo, right?
326. 10:53Making people relate with either the photo or
327. 10:56the photographer, ideally, right?
328. 10:57Again, why?
329. 10:58Because there's a gazillion photographers out there and
330. 11:00you're not special.
331. 11:01That is until they get to understand your
332. 11:03personality or your why, or the emotions behind
333. 11:06it, like I said.
334. 11:07So again, just this one, take a look
335. 11:10at this picture, like just a bunch of
336. 11:15pictures.
337. 11:15Unfortunately, I don't understand what's going on right
338. 11:17here.
339. 11:20Not even a voiceover.
340. 11:22So this one looks cool.
341. 11:23Let's take a look.
342. 11:24I need to mute this.
343. 11:28But yeah, pictures, cool pictures, but that's just
344. 11:32about it.
345. 11:33Now, let me show you an example from
346. 11:35a former client of mine who was going
347. 11:38through the career mentorship at basically from zero.
348. 11:40And he's doing every, all of these things,
349. 11:42obviously that I talked about right now, pretty,
350. 11:44pretty well.
351. 11:45This is Consti.
352. 11:45He's in somewhat of a different photography niche,
353. 11:48but also a very, very saturated one, the
354. 11:51wildlife photography one.
355. 11:52Let's just take a look at some of
356. 11:53his examples.
357. 11:54Obviously, for example, my photos 10 years ago
358. 11:58versus now.
359. 12:08Right.
360. 12:09And it's also basically just showing pictures, but
361. 12:11suddenly we have a connection.
362. 12:12First of all, we see where we see
363. 12:14him in some crazy gear with a crazy
364. 12:17camera and some crazy setting.
365. 12:19So a story instantly unfolds.
366. 12:21And what is the question in my head?
367. 12:23First of all, what is he doing?
368. 12:24Is he a very professional photographer and what's
369. 12:27going to happen?
370. 12:27Because now I'm invested 10 years ago.
371. 12:30He's been doing this for a while.
372. 12:31He's actually looks pretty young still.
373. 12:33So, you know, then continues to go, but
374. 12:36we'll just talk about the hooks right here.
375. 12:38Not bad photos, but some are kind of
376. 12:39bad.
377. 12:40And then again, my photos now taught a
378. 12:43better or not.
379. 12:44And that doesn't matter in this case, actually
380. 12:47the quality of the photos doesn't matter that
381. 12:48much in this case, because people are ideally
382. 12:50people are going to fight anyway in the
383. 12:52comments.
384. 12:52And that would, that's what makes people go
385. 12:54viral, but it's basically people getting brought on
386. 12:58the journey, right?
387. 12:59It's suddenly you're like with him.
388. 13:01He shows some emotion as well, smiling somewhere
389. 13:03here, you know, for example.
390. 13:05And it's such a different frame if you
391. 13:08ask me, right?
392. 13:09So people are going to be like, like,
393. 13:10how can I create photos?
394. 13:11Like you, man?
395. 13:11Like why did you, how can you travel?
396. 13:14Why, where did you learn all of this
397. 13:17and stuff like this?
398. 13:17And then, you know, people ask you this,
399. 13:19obviously it's the whole monetization avenue because you
400. 13:23can teach people that.
401. 13:24And suddenly your life is just changing directions
402. 13:26and ways you've never basically thought about before.
403. 13:29So whereas if we go back to Stefan's
404. 13:31videos, zero emotional connection, even with the cool,
405. 13:34like these ones are amazing.
406. 13:36I love these, but even there, right?
407. 13:38The connection is just not there because we
408. 13:40don't, we don't even get to the point
409. 13:42of looking at the videos more closely because
410. 13:44we just don't care.
411. 13:45Cause there's so many photos out there, right?
412. 13:47So to recap here, think about what major
413. 13:50pain points your audience actually cares about, and
414. 13:52then make that first frame and hook so
415. 13:54compelling that people just need to keep watching,
416. 13:57right?
417. 13:57Try to figure out whether your hook makes
418. 13:59viewers have a question or not.
419. 14:01So go back to your hooks and think
420. 14:02about what is the question you want people
421. 14:03to pop in their head when watching this.
422. 14:05And in this case, this is not even
423. 14:07about photography.
424. 14:08I don't even know what's going on versus
425. 14:10right.
426. 14:11Something clearly, even one that's not performing.
427. 14:14I mean, that's the same kind of example
428. 14:16right here, but something totally different.
429. 14:20Now I'm anticipating what's the shot and why,
430. 14:23why did it get a hundred K look
431. 14:24beautiful delivers on the promise right away, actually
432. 14:28elevates it.
433. 14:28Beautiful.
434. 14:29Awesome.
435. 14:30All right. Last one is Ella, a morning coffee creator.
436. 14:32And she says she struggles with views and
437. 14:34a stagnant following.
438. 14:36So let's take a look at one video
439. 14:38from her.
440. 14:41I'm going to put some different music in
441. 14:43there because YouTube's going to flag it, but
442. 14:45remember this video, by the way, we've kind
443. 14:47of pulled her through the hook generator already
444. 14:50at some point in one of our recent
445. 14:52videos, probably you don't remember because nobody seems
446. 14:54to watch this thing, but essentially I have
447. 14:57a free hook generator that where you can
448. 14:59screenshot this whole thing, pull it in.
449. 15:01And here's what the hook generator actually set.
450. 15:03It gave this whole thing a hook score
451. 15:05of three out of 10 said that I
452. 15:07would say this hook sucks.
453. 15:08And I actually agree because there's zero curiosity
454. 15:11and no emotional trigger in there.
455. 15:13Remember very similar to the things we talked
456. 15:15about before.
457. 15:16And if we look here, first of all,
458. 15:18everything looks kind of cluttered.
459. 15:20So we don't even know like it's even
460. 15:23so, so cluttered here that there's no real
461. 15:26focus on this latte and it doesn't kind
462. 15:29of stand out.
463. 15:30And this just clutters it too much.
464. 15:32Plus the text overlays with all the other
465. 15:34things, as well as honestly, this even makes
466. 15:37me more confused here just because it's all
467. 15:40like a mash of a lot of things
468. 15:42coming together based off of all the principles
469. 15:44that we talked about before, planning a picture,
470. 15:46planning a question, actually, and making a first
471. 15:49frame decluttered and, um, actually opening some sort
472. 15:53of curiosity loop, curiosity gap.
473. 15:55Here's what I would do right here.
474. 15:57And for this case, let's go back to
475. 15:59her old friend, Chachabitty, because I don't want
476. 16:00to go downstairs and create a coffee.
477. 16:02I can't do that.
478. 16:03Obviously.
479. 16:03Otherwise I would have a coffee account.
480. 16:05Let's just pull this in there.
481. 16:07And I say, create me an aesthetic Instagram,
482. 16:08real first frame shot of a vanilla blueberry
483. 16:11ice latte and a glass.
484. 16:12I give some context, blah, blah, blah.
485. 16:15It doesn't matter, but let's see what it
486. 16:16comes up with.
487. 16:17Here's what it came up with.
488. 16:18Looks pretty good.
489. 16:19Actually, honestly, it looks pretty, pretty good, man.
490. 16:22It looks so real, but let's just pull
491. 16:24this in to Photoshop and let's just compare
492. 16:26the two examples right there.
493. 16:28As you can see right here, it's a
494. 16:29total difference.
495. 16:30It's like night and day.
496. 16:31And honestly, you might be like, this is
497. 16:33way harder to create.
498. 16:33I need like cameras and stuff like this.
499. 16:36You actually don't.
500. 16:37With your phone, if your phone is less
501. 16:38than, let's say four years old, you can
502. 16:40recreate this shot basically without having any extra
503. 16:43equipment apart from maybe a light.
504. 16:46But then again, if you have a window
505. 16:47in your kitchen, easy to do, right?
506. 16:49Just notice that here, like all the shadows
507. 16:52coming together and the wall, no depth in
508. 16:55the image and stuff like this.
509. 16:56Total difference, right?
510. 16:57Now, with that being said, this looks actually
511. 16:59pretty cool.
512. 17:00Looks actually a little similar here as well.
513. 17:02One thing I can see is that this
514. 17:04blueberry thing, don't ask me if it really
515. 17:06looks like this.
516. 17:07But let's just say.
517. 17:07The first thing I would add here is
518. 17:09a visual hook, a text hook.
519. 17:11Sorry, text hook.
520. 17:12This in and of itself is a visual
521. 17:14hook already.
522. 17:15We don't want to give away like she
523. 17:16does here, vanilla blueberry iced latte.
524. 17:19Because maybe people in her target audience might
525. 17:21be like, okay, this is something weird.
526. 17:22But I would see this, I'd be like,
527. 17:24it's nothing weird.
528. 17:25I just don't feel like it right now.
529. 17:26I'm going to swipe away.
530. 17:27Whereas you want people even like me who
531. 17:29are remotely interested in interesting coffees to think,
532. 17:33oh, that is interesting.
533. 17:35I wonder what that is.
534. 17:36I wonder how it tastes, right?
535. 17:38Thinking about the question.
536. 17:39So the first thing I would do is
537. 17:41basically open the curiosity gap here and say
538. 17:44something like this coffee should not taste good,
539. 17:47for example.
540. 17:49Not, and then, you know, same old spiel.
541. 17:52We're just going to create some background overlay
542. 17:54that Instagram is going to do anyway for
543. 17:56you.
544. 17:56Let's make it white, for example.
545. 17:58Should not taste good.
546. 18:00Instantly better.
547. 18:01One thing from before, instead of playing around
548. 18:05with the font weight, we can play around
549. 18:06with the color picker.
550. 18:08Notice how if I use red, it instantly
551. 18:10looks a little off and cheapish.
552. 18:12It still looks cool, but honestly, honestly, see,
553. 18:15in this case to make things cool, just
554. 18:17play around with it, but not, I mean,
555. 18:19why not?
556. 18:20Let's just use the red one.
557. 18:21Why not?
558. 18:22Put a bunch of dots here just to
559. 18:23open it more.
560. 18:25There you go.
561. 18:25Look at this.
562. 18:26But now my friends, we're getting even deeper
563. 18:28because that in itself is already a strong
564. 18:30hook, way better to this.
565. 18:32Let's open the loops even more.
566. 18:34Cause if you look, this coffee should not
567. 18:36taste good.
568. 18:36Cool.
569. 18:37Opens a loop, but instantly we kind of
570. 18:39see, okay, has something to do with blueberries.
571. 18:41So I'm like, I already kind of get
572. 18:42half the answer.
573. 18:43So I solved it myself.
574. 18:44So there's no need for me to keep
575. 18:46watching.
576. 18:46So here's what I would actually do.
577. 18:48Sneaky little trick that I would do here
578. 18:50to make this even crazier.
579. 18:52First of all, take the blueberries, blur them.
580. 18:55Look at this.
581. 18:57Maybe blur them even more just so people
582. 19:00kind of get a sense of what's going
583. 19:01on.
584. 19:02And then what I want is something like
585. 19:04this.
586. 19:07Honestly, I think yellow is better, but again,
587. 19:10a lot of the times I would actually
588. 19:12recommend you to do it with any, with
589. 19:13Photoshop or with whatever you have until you
590. 19:16kind of get a feel for what looks
591. 19:17good and how to kind of edit elements
592. 19:19in there.
593. 19:20You just play around with it and you
594. 19:21can see this one is actually, see, I
595. 19:23would have never thought about this color.
596. 19:24I'd be like yellow, red, but like just
597. 19:27doing that with the whole composition here.
598. 19:29Now I lost that.
599. 19:30This looks actually pretty, pretty cool.
600. 19:32Now let's do some outer glow because I'm
601. 19:35a nerd.
602. 19:35There you go.
603. 19:37And suddenly you have a first frame where
604. 19:39you're like, what is this?
605. 19:41And then you basically show what to do
606. 19:43and don't give away this thing until all
607. 19:46the way at the end.
608. 19:46But this is all part of another video,
609. 19:48but you could just see night and day
610. 19:50difference.
611. 19:50So if you want to get your accounts
612. 19:51and content reviewed for free, link is in
613. 19:53the description.
614. 19:54And if you implement these things and you're
615. 19:56still stuck, obviously it's because your whole content
616. 19:58strategy is off and the rest of your
617. 19:59video is off.
618. 20:00So watch this video next and I'll walk
619. 20:01you through a process that will make you
620. 20:03go grow better than ever before.