I Started A Cleaning Business...My Earnings SHOCKED Me! — Transcript

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1. 0:00So, how much money can you make whenever
2. 0:02you start a commercial cleaning
3. 0:03business? Is it even possible to be
4. 0:05taking home six figures or even multiple
5. 0:08six figures within your first year?
6. 0:10Well, you're about to see some real
7. 0:11numbers. This isn't a video about
8. 0:13theory. This is going to be actual
9. 0:15results. And in fact, they're going to
10. 0:17be my results. So, real quick, if you
11. 0:19don't know who I am, my name is Matt.
12. 0:20I'm a 7figure commercial cleaning CEO.
13. 0:23Started our commercial cleaning company
14. 0:24from scratch and we are up into the
15. 0:26seven figures now. So, in this video,
16. 0:28you're going to see my monthbymonth
17. 0:31numbers from month zero, from the very
18. 0:33start, all the way up to month 12 to
19. 0:36that entire oneyear period of starting
20. 0:39our entire commercial cleaning company.
21. 0:41What did our numbers look like? How
22. 0:43profitable were we? How much money could
23. 0:45I decide to take home? And not only are
24. 0:48you going to get to see the numbers and
25. 0:50what you should be aiming for in your
26. 0:52commercial cleaning company, but you are
27. 0:54also going to get some helpful tips
28. 0:55along the way. Now, before we do dive
29. 0:57into the numbers and talk about the
30. 0:58possibilities for your business, I do
31. 1:00want to take a moment and thank God for
32. 1:02the results that we got within our
33. 1:03business. Okay, so month one, my wife
34. 1:06and I had recently moved to the area. I
35. 1:09had no prior contacts. This is coming in
36. 1:12completely cold turkey into a market. I
37. 1:14wasn't totally sure what I was doing,
38. 1:16but I had owned some other businesses in
39. 1:19the past in a different area of the
40. 1:21United States. Now, those businesses had
41. 1:22not been wildly successful, but had
42. 1:24given me great experience that I came
43. 1:26into this with. And it is also worth
44. 1:28noting at this point, I had had and
45. 1:30invested in multiple mentors throughout
46. 1:32my business ownership career. So, I had
47. 1:34no contacts, but I had a little bit of
48. 1:36knowledge to apply to the market. So, we
49. 1:38launched our business in month one, and
50. 1:40I had some Google ads running. I was
51. 1:42doing it completely wrong, but I was
52. 1:43very fortunate to pick up our first
53. 1:46deal, which was a one-time deep cleaning
54. 1:48for approximately $1,000. Now, because
55. 1:51it was just me, you can look here and
56. 1:53see the gross profit, which is just what
57. 1:55was left over after the cleaning
58. 1:57supplies for that was almost $1,000 as
59. 2:00well because I didn't have to pay
60. 2:02employees at this point. It was just me.
61. 2:03I had to go buy some supplies and take
62. 2:05care of things. But month one wasn't
63. 2:07just about that first deal and getting a
64. 2:09little bit of cash in the veins. I also
65. 2:11started my interviewing process at that
66. 2:14time. I targeted part- timerrs who were
67. 2:16looking for work in the evenings so that
68. 2:19they could make extra money on top of
69. 2:20their day job. So, that's what I was
70. 2:22looking for at this time. And aside from
71. 2:24that, I really wasn't too sure how to
72. 2:26spend my time. So, I did try to find
73. 2:27like an association to attend. And I did
74. 2:30try delivering some some food and some
75. 2:32gifts to different offices. And all of
76. 2:34that's going to start panning out later
77. 2:35as you'll see. And that brings us to
78. 2:37month two. And actually, I'm going to
79. 2:38show you month three as well, because
80. 2:39you can see here that we did the exact
81. 2:42same numbers back to back, which was
82. 2:45kind of discouraging a little bit
83. 2:46because I was hoping to have some sort
84. 2:48of growth in month three. But for those
85. 2:50two months there, month two and three,
86. 2:52it was an urgent care deal that we had
87. 2:54landed from an association group I had
88. 2:56attended and made friends with the
89. 2:58urgent care manager. And just like with
90. 3:00month one, you can see my profitability
91. 3:02was pretty high because it was just me
92. 3:05doing the cleanings. Now, before we get
93. 3:06into month four, I was actually doing
94. 3:08the cleanings in this scenario because
95. 3:10of my family situation. I needed to make
96. 3:12the money, had to make the business
97. 3:13work. So, I was out there hustling,
98. 3:15doing these cleanings 3 days per week.
99. 3:18And on one of those days, I focused on
100. 3:20doing some of the marketing like with
101. 3:21the food delivery and and associations
102. 3:23and things like that. Now, month four is
103. 3:25where things really started to change.
104. 3:28And this is how I knew I was on to
105. 3:30something because now we were going to
106. 3:31land our first large contract. And
107. 3:34thankfully we did so because that urgent
108. 3:35care backed off one of their locations
109. 3:38that was pretty far away down to a once
110. 3:40per week clean. But at the same time we
111. 3:42landed a 5-day per week clean of a very
112. 3:45prestigious local medical office. It
113. 3:47wasn't massive but it was almost $4,000
114. 3:50per month. This is what allowed me to
115. 3:52start taking home a decent wage for
116. 3:55myself. And this contract took me about
117. 3:584 and 1/2 to 5 and 1/2 hours to clean
118. 4:01depending on how rough the day was. So,
119. 4:03here I was working approximately 28
120. 4:06hours per week doing the cleanings
121. 4:08myself, taking home about $4,000 a
122. 4:11month. So, that's where I had to make a
123. 4:12decision. Do I start bringing on
124. 4:15employees and cutting those earnings
125. 4:18down or do I keep as much as I can for
126. 4:20myself? Well, I decided that in order to
127. 4:23grow, I needed to get out of cleaning.
128. 4:24And now that I had these accounts in
129. 4:27place, I could hire some stable
130. 4:29employees. Now, it's also important to
131. 4:30know you don't have to wait until you
132. 4:32have a 5day per week account in order to
133. 4:34bring on any employees. I was doing this
134. 4:36because I still needed to make at least
135. 4:38a certain amount of money to help my
136. 4:40family out and to get through the
137. 4:41startup period. So, that brings us to
138. 4:43month five. And here's where we jump
139. 4:45almost to $6,000 per month. But you'll
140. 4:48also see here my earnings went down. And
141. 4:50that is because I brought in employees.
142. 4:52But now I wasn't having to do the
143. 4:54cleanings all the time. But I still
144. 4:56stepped in and helped out with the
145. 4:57cleanings every once in a while. And by
146. 4:58the way, that jump is also due to some
147. 5:01of those deals that were in the pipeline
148. 5:03from month one, two, and three. You got
149. 5:06to work with your accounts. You got to
150. 5:08follow up with them, build the
151. 5:09relationships, build the rapport, and
152. 5:11they eventually come around, which
153. 5:13you're going to see what happens near
154. 5:14the end of the year. It's absolutely
155. 5:16wild. So, let's see what month looks
156. 5:18like. Well, initially it looks good,
157. 5:19right? We crossed over that $6,000 per
158. 5:22month threshold. I crossed the $5,100
159. 5:25per month gross profit level. So all
160. 5:28seems great, right? We're making a lot
161. 5:30more money compared to where we were the
162. 5:32month before. But the problem is if you
163. 5:34look at that, the ratio for profit
164. 5:36compared to the previous month is a lot
165. 5:38higher. And that is because I did
166. 5:41something that caused my two core team
167. 5:44members to bail on me because I knew
168. 5:46about all these other accounts that were
169. 5:48going to be coming on and we're going to
170. 5:49be hiring all these people. I was trying
171. 5:51to forecast what profit should be. And I
172. 5:53got all tied up in efficiency at this
173. 5:55point, which isn't bad to do. But here's
174. 5:57what I did. I'm ashamed to admit it. I
175. 6:00followed each team member around with a
176. 6:02stopwatch. I started timing how long it
177. 6:04took them to do an exam room. I started
178. 6:05timing how long it took them to do a
179. 6:06bathroom. I started timing how long it
180. 6:08took them to vacuum this hallway and to
181. 6:09do this certain area. And all that that
182. 6:12did was tick them off. So early on in
183. 6:15month six, there was a day where we had
184. 6:19all these accounts and all these
185. 6:20cleanings stacked up and they both
186. 6:23bailed on me. It was left just for me to
187. 6:25do. So I went from working all day on
188. 6:28marketing and managing to then the shift
189. 6:32started where they were supposed to be
190. 6:33cleaning and I thought they were
191. 6:34cleaning up to a point I came to check
192. 6:36in on them and they weren't there. Well,
193. 6:38actually, let me correct that. One of
194. 6:41them was there. The other one had
195. 6:42bailed. the one who was there knew it.
196. 6:44And then once he saw me, he said, "Let
197. 6:47me go out to my car and grab something
198. 6:48real quick." And then he drove off and
199. 6:50never came back. So I remember in that
200. 6:52moment realizing I was going to be
201. 6:53cleaning all night. I was going to be up
202. 6:56for about 24 hours because I had started
203. 6:58earlier on that day and this day was
204. 7:00just going to be a very, very long one.
205. 7:02And there was moments there where I
206. 7:04really wanted to quit, where I really
207. 7:06doubted what we were doing. Uh where I
208. 7:08was thinking, why even do this anymore?
209. 7:10Is it worthwhile? Uh, but I just knew I
210. 7:12had something in the back of my head
211. 7:13that just said, "If you stick with it,
212. 7:15it's going to work out." And I'd
213. 7:16encourage you to do the same. You're
214. 7:17going to come to those moments where you
215. 7:18doubt everything that you're doing.
216. 7:20Stick with it. If you don't quit, you
217. 7:23can find a way. You can get through it.
218. 7:26So, I got home at 500 a.m. after that,
219. 7:29slept for what little I could, and
220. 7:31actually had a quote to do the next day,
221. 7:333 hours later. So, that then leads here
222. 7:35into month number seven. Now, what's odd
223. 7:38here with month 7 is you can see we had
224. 7:40great growth on our top line. We went
225. 7:43from 6700 up to 9600, but my gross
226. 7:47profit dropped below where we were at
227. 7:50when we had a 6700 topline. Now, why is
228. 7:53that? Well, there's something you have
229. 7:56to remember whenever you own a business,
230. 7:58and that is that every once in a while
231. 8:01there's an extra payroll period. So, if
232. 8:04you pay your staff weekly, that means
233. 8:07that there's going to be an extra week
234. 8:10of pay that people receive money and it
235. 8:12comes out of your account. That's going
236. 8:13to happen every 3 months. And at this
237. 8:16point, we were paying our employees
238. 8:17every other week. So, they received
239. 8:20three payrolls in that month. So,
240. 8:22considering that, our profitability was
241. 8:24still quite high because I had just
242. 8:27started recruiting a new team in place.
243. 8:30And here's how I went about it this
244. 8:31time. This time I hired three part-
245. 8:35timerrs. They were each targeted to work
246. 8:37approximately 20 hours per week or so.
247. 8:39They could flex around that a little
248. 8:40bit, a little more, a little less
249. 8:41depending on the time. And once I got
250. 8:43those three part- timerrs trained
251. 8:46really, really well. And I treated them
252. 8:49very well. I brought them food. I
253. 8:51brought them their favorite dessert. I
254. 8:53welcomed them with warm arms. I did not
255. 8:55follow them around with a stopwatch.
256. 8:58They soon grew very loyal to how I was
257. 9:01treating them and growing the business
258. 9:03and they would become the official base
259. 9:05from which the company would be built
260. 9:08because now once they bought into how I
261. 9:10was training and how they were treated
262. 9:12and the culture started with them, now
263. 9:14whenever new employees came in, they
264. 9:17could do the training. Now that they
265. 9:19were trained so well and I spent a lot
266. 9:20of time with each of them, they could do
267. 9:23inspections and it was far easier for me
268. 9:25to back off of the business at that
269. 9:28point and not be there every single
270. 9:29evening during the cleanings. If I had
271. 9:31learned that lesson sooner, if id had
272. 9:33those systems and processes and
273. 9:35practices in place sooner, I would never
274. 9:37have gone through that hard traumatic
275. 9:39experience and I could have had
276. 9:40employees running my company far faster.
277. 9:43So that then brings us to month eight.
278. 9:45We had a slight bump on the top line. I
279. 9:48believe it's a little bit because we
280. 9:50added a nice account but also lost one
281. 9:53of those urgent cares going back to once
282. 9:55a week. That urgent care chain was going
283. 9:56through a hard time that year. And that
284. 9:59is why you have to have marketing
285. 10:00practices and marketing systems in place
286. 10:03that don't burn you out, but that keep
287. 10:05clients coming to you because you don't
288. 10:07know whenever a new manager is going to
289. 10:09come in to one of your clients and
290. 10:10they're going to start cutting expenses
291. 10:12left and right and just doubt everything
292. 10:14that's going on. You also don't know if
293. 10:16any of your clients are financially
294. 10:18struggling like that urgent care was.
295. 10:20And on the flip side, you get some
296. 10:21clients that get bought out by larger
297. 10:23companies and they bring in their
298. 10:25national chain and they're just going to
299. 10:27sub everything out through that national
300. 10:29chain. So even if you're doing an
301. 10:30incredible job and you have an
302. 10:32incredible relationship with all of your
303. 10:34clients, you're still going to lose
304. 10:37some. And that's what you're seeing play
305. 10:39out in month eight. Our marketing is
306. 10:41keeping us afloat and growing us while
307. 10:44sometimes decay happens unexpectedly.
308. 10:46And on a bigger plus side, you can see
309. 10:48that the cash that I could now take home
310. 10:50was a lot greater. Now, let's enter into
311. 10:52where things really started to change.
312. 10:54What you're about to see is the results
313. 10:57of marketing that I had been doing that
314. 10:59was only taking me a couple hours a week
315. 11:00up to a max of 5 hours per week that had
316. 11:03been going on from month 1 2 3 4 5 6 7
317. 11:07and 8. And specifically, these results
318. 11:09are from the marketing from months 1
319. 11:11through six. So, here we go. At the
320. 11:13beginning of the ramp up, month nine, we
321. 11:15finally crossed that $10,000 per month
322. 11:18mark. We jumped beyond $12,000 a month.
323. 11:21Now, you'll see here that I actually
324. 11:22fattened up our staffing a little bit
325. 11:24cuz I anticipated all of these deals
326. 11:27that were coming. In fact, I had one
327. 11:28deal that was going to be a six-f
328. 11:29figureure deal, which we do get, and
329. 11:31you'll see when it comes in. But they
330. 11:33had been going back and forth with me
331. 11:34for almost six months this point. Uh,
332. 11:37very early on, they had said they wanted
333. 11:39to use us. They approved the price and
334. 11:41they said they'd get back to me. And
335. 11:43then a month went by and I heard
336. 11:44nothing. And then I reached out and they
337. 11:45said they'll get back with me and and it
338. 11:47just kept going like that. Well, now we
339. 11:49had the notice at this point that in 30
340. 11:51days we were going to become their
341. 11:53commercial cleaning company. So, uh,
342. 11:55right here is when we started preparing
343. 11:58for that. So, we fattened up our staff.
344. 12:01And no, we didn't just feed them a lot.
345. 12:02I just hired some extra people and had
346. 12:04them in training at this point. So
347. 12:06that's why the profitability here in
348. 12:09month 9 is almost equal to month 8, but
349. 12:12the top line is higher. So now let's
350. 12:14reveal month 10 where it starts to hit.
351. 12:16We crossed $10,000 per month in month 9,
352. 12:19actually hitting 12,000 a month, and
353. 12:21then we immediately crossed $20,000 per
354. 12:24month in month 10. So it was an
355. 12:25incredibly exciting moment when that
356. 12:27happened. Yes, you can cross over
357. 12:29$20,000 per month in under a year. Now,
358. 12:31when you look at the profitability side,
359. 12:33why is it so low? Well, remember that
360. 12:35payroll principle where you're going to
361. 12:37have that extra one hit every once in a
362. 12:38while? Well, we had a big one hit right
363. 12:40there, which you're going to see is
364. 12:42dramatically made up for in this next
365. 12:44month. So, as crazy as it was to jump
366. 12:47$8,000 per month in a single month, this
367. 12:50next one we jumped 12. Look here in
368. 12:53month 11, over $32,000 for that month.
369. 12:57And now look at this profitability, over
370. 12:59$15,000.
371. 13:01At this moment, I was not sure what to
372. 13:03do with myself. And honestly, this was
373. 13:05the first time I had come across money
374. 13:07in this magnitude. So, there was a pride
375. 13:10issue that happened inside of me that
376. 13:12God had to deal with. But you got to
377. 13:14realize this is almost $200,000 per year
378. 13:17that I could just decide to do whatever
379. 13:19I wanted with. Now, of course, you got
380. 13:21taxes. And by the way, taxes on 200
381. 13:23grand is not a lot of fun, but if you
382. 13:24own a business, it's a lot better. But
383. 13:26if you've never experienced numbers like
384. 13:28this, much less in your first year, you
385. 13:30have to remember this is because of
386. 13:32activities that were going on months one
387. 13:35through six, some of months 9 through
388. 13:3910. But really, it was all of those
389. 13:42conversations, all of those deals, all
390. 13:45of those follow-ups that were now
391. 13:47starting to truly pay out. And if I can
392. 13:50encourage you, if you're thinking of
393. 13:52starting your own commercial cleaning
394. 13:53company or you're in the middle of it,
395. 13:55it just doesn't feel like it's going
396. 13:56anywhere, don't stop. You have to keep
397. 14:00following up with the opportunities that
398. 14:02you have at your hands. The goal is to
399. 14:04be next in line. And I got in a whole
400. 14:07lot of valuable lines. They weren't
401. 14:10ready when I got to them initially, but
402. 14:12as you can see, within an 11month
403. 14:16period, they were ready. Okay, so now
404. 14:18the big reveal. How much money can you
405. 14:21be making within 12 months of starting
406. 14:24your commercial cleaning company? Well,
407. 14:25I don't know. That's up to you whether
408. 14:26you want to do something that works and
409. 14:28follow a proven plan or you want to
410. 14:30figure it out on your own. But here's
411. 14:31how my business did. Over $46,000. And
412. 14:34by the way, this is recurring. We're not
413. 14:36doing any one-time work, project work,
414. 14:39stripping waxes, uh carpet cleanings.
415. 14:42We're doing none of that. This is purely
416. 14:44recurring and 98% medical. So, how much
417. 14:48was the gross profit on this that I
418. 14:49could decide to do whatever I want with?
419. 14:51Well, here you go. Over $25,000.
420. 14:55In one month, there was over $10,000
421. 14:59added per month to my recurring income.
422. 15:03And there was over $14,000 per month
423. 15:06added to our business. Now, to be clear,
424. 15:09I didn't know that this is how it was
425. 15:11going to work out. When this happened,
426. 15:13it was shocking, lifealtering,
427. 15:15life-changing. I was already shocked and
428. 15:17having a lifealtering experience after
429. 15:20hitting the $15,000 amount that I could
430. 15:22choose to do whatever I wanted with. But
431. 15:24to now have that gross profit being
432. 15:26beyond 300 grand per year, that was a
433. 15:29big deal. And again, I must say my heart
434. 15:31was not ready to deal with it and the
435. 15:32Lord had to deal with me on that. But
436. 15:33I'm not here to preach a sermon. I just
437. 15:35want you to see what is possible within
438. 15:38your first year of starting a commercial
439. 15:39cleaning company. And if you've been
440. 15:41doing this for 2 years, 5 years, 10
441. 15:44years, and you haven't reached these
442. 15:46levels, you've got to know it's
443. 15:48possible. And here's the kicker to this.
444. 15:51Almost all of that revenue and therefore
445. 15:54all of that profit was paid to us at the
446. 15:57beginning of the month for that month's
447. 15:59services. I wasn't waiting around for
448. 16:02checks. So, the bigger that we grew, the
449. 16:04faster we could go. Now, I'm sure there
450. 16:07are other entrepreneurs out there who
451. 16:08have grown faster than ours. And also
452. 16:10keep in mind this isn't a market where
453. 16:12there were no connections, no
454. 16:14relationships, had no one to do me any
455. 16:16sort of favors. This is just starting
456. 16:19from scratch. The only thing I had to
457. 16:21lean on was some experience and some
458. 16:23mentors from the past. Look, I don't
459. 16:25know where you're at in your life and
460. 16:26exactly why you want to start a
461. 16:27commercial cleaning company, but all I
462. 16:29can tell you is it changed my life. And
463. 16:31if you want the total strategy and how
464. 16:33everything works and my help to do it,
465. 16:34you can check out the links down below.
466. 16:36And actually, it's improved since then
467. 16:38because this was me just starting,
468. 16:39right? I was figuring everything out.
469. 16:41It's even better now. We know even more
470. 16:43about how to grow commercial cleaning
471. 16:44companies at this point. But if you
472. 16:45don't want my help, that's totally fine.
473. 16:47Just I encourage you, keep trying. Don't
474. 16:49quit. And if you're very early on and
475. 16:52you want to know how to take those first
476. 16:54steps to get your commercial cleaning
477. 16:55company going, go watch this video where
478. 16:58I show you exactly what you need to do,
479. 17:00give you some steps along the way to get
480. 17:02the ball rolling. Again, I'm Matt, your
481. 17:05commercial cleaning CEO, here to help
482. 17:06you build an incredible commercial
483. 17:08cleaning company that can change your
484. 17:09life, just like what happened to me. If
485. 17:11you like this video, please share it,
486. 17:13like, and subscribe. And until next
487. 17:14time, keep