I Spent 20 Years Learning 3D. Then AI Happened — Transcript
Full transcript
- 0:00AI won't replace most 3D artists, but
- 0:02it's actually doing something worse. And
- 0:04the question, "Did I waste all those
- 0:06years learning a skill that doesn't feel
- 0:09as valuable anymore?" is sitting in the
- 0:11back of a lot of artists' minds right
- 0:14now. I've been a 3D artist for over 20
- 0:16[music] years. And when AI started
- 0:18disrupting everything, I had the same
- 0:20reaction a lot of other [music] artists
- 0:22did. I was angry, I was defensive, and
- 0:25somewhere deep inside I was scared. Then
- 0:282 months ago, I got an email from one of
- 0:30my students [music]
- 0:31that stopped me right in my tracks. Her
- 0:34name is Helen. She's 73 years old from
- 0:37Canada. She's the kind of artist you
- 0:39respect immediately. Not because of her
- 0:41age, but because she put in the work.
- 0:43[music] She came from a CAD background,
- 0:45joined my courses, and over the years
- 0:48became a generally strong artist.
- 0:50[music] In her email, she was going back
- 0:52and forth with herself trying to decide
- 0:55whether she should keep investing in
- 0:56traditional 3D skills or start learning
- 0:59AI instead. And underneath all of it was
- 1:02the real question, "Did I spend years
- 1:05learning the wrong thing?" That question
- 1:07hit me hard because [music] I've been
- 1:09asking a version of it myself. And for
- 1:12the first time in a long time, it was a
- 1:143D-related question I had no answer for.
- 1:18And I don't think Helen's alone. I think
- 1:20that question is sitting in the back of
- 1:21a lot of 3D artists' minds [music] right
- 1:23now. Students, hobbyists, professionals.
- 1:27Artists who spent years building a skill
- 1:29>> [music]
- 1:29>> and now are wondering if the ground
- 1:31underneath them is collapsing. The 3D
- 1:34field [music] is in chaos. Two strong
- 1:37voices are pulling people in opposite
- 1:39directions. The 3D purists who stand by
- 1:41skill and fundamental, and the AI
- 1:44experts who say [music] AI is the future
- 1:46and the era of the traditional 3D artist
- 1:48is over. And I think both sides are
- 1:50missing the deeper issue. The real war
- 1:53isn't happening in YouTube comments or
- 1:56LinkedIn posts. It's happening inside
- 1:58artists' heads quietly. I broke this
- 2:01video down into three core things most
- 2:033D artists [music] are missing about the
- 2:05AI conversation, and I'm going to share
- 2:07some truths nobody else on YouTube is
- 2:10saying. Because if you've been wondering
- 2:12>> [music]
- 2:12>> whether the skill you spent years
- 2:13building matter, this video is for you.
- 2:17Part one, [music] follow the money.
- 2:21Most 3D artists go to YouTube for
- 2:23answers. 3D workflows are already
- 2:25confusing enough, and now AI has made
- 2:27things more complicated. You got
- 2:29creators with completely different
- 2:30opinions telling you what matters,
- 2:32what's dead, what to ignore, and what to
- 2:35panic about, and what the future is
- 2:37supposed to look like. But there's
- 2:39something most people forget. For
- 2:41creators like me, YouTube is a business,
- 2:43just like AI mesh generation companies
- 2:46are businesses. AdSense in this space is
- 2:49low, but production isn't. The gear, the
- 2:51editors, the scripting. YouTube content
- 2:54has a real cost, and that's why most
- 2:56creators sell courses, take
- 2:58sponsorships, and build products. And
- 3:00I'm no different. I sell a few courses,
- 3:03and that's how I make my living. And the
- 3:05moment AI entered the picture, every
- 3:07business in this space had to pick a
- 3:09position. AI mesh companies are selling
- 3:12mesh generation. Their message is
- 3:14simple. Why spend days modeling when you
- 3:17can type a simple prompt? The moment you
- 3:19can promise people more speed, less
- 3:21effort, a faster result for less money,
- 3:24people listen. Any good marketing hook
- 3:27works the same way. Increase the
- 3:29perceived value and reduce the pain. And
- 3:31in 3D, if you're not a skilled 3D
- 3:33artist, the pain is usually time or
- 3:36money. Sometimes both. They show you
- 3:38beautiful textured models, and their
- 3:40demos keep getting more impressive.
- 3:43Rigging, animation, full pipelines being
- 3:45shown in real time. And that result is
- 3:49hard to argue with. The output looks
- 3:52better every single update, but there's
- 3:54a gap from what looks good in a demo and
- 3:57what actually holds up inside a
- 3:59production pipeline. Topology that
- 4:01survives a rig, UVs that are well
- 4:03optimized for game engines, textures
- 4:06with the layers and masks intact and not
- 4:09baked flat. Those are the things that
- 4:11determine whether an asset is actually
- 4:13usable and they're harder to evaluate
- 4:15from a 30-second demo highlight reel.
- 4:18For a lot of use cases, these tools are
- 4:20generally useful and I'd never tell
- 4:23someone not to use them just because
- 4:25they're powered by AI. For example,
- 4:27background props, anything where the
- 4:29model needs to read from a distance. In
- 4:31those contexts, they save real time. The
- 4:34problem isn't the tool. The problem is
- 4:36when that same promise gets sold to
- 4:38artists trying to build careers in
- 4:39games, VFX, or animation because that's
- 4:43a completely different standard. A tool
- 4:45that works perfectly for background
- 4:46assets can be completely wrong for
- 4:48someone trying to model a hero
- 4:51character. And if you're making real
- 4:52career decisions based on marketing
- 4:55without understanding the difference,
- 4:56you're only getting half of the picture.
- 4:59Then there's me, the traditional 3D
- 5:01artist. I love clean topology, optimized
- 5:03UVs, non-destructive textures, and
- 5:06production-ready models. And that's what
- 5:08I sell courses on, which means promoting
- 5:11AI workflows isn't exactly great for my
- 5:13business. If people believe they can
- 5:15skip the hard part, that becomes an
- 5:17objection to buying what I teach. That's
- 5:20uncomfortable to admit, but it's true.
- 5:22And every creator in this space,
- 5:24including me, is operating inside that
- 5:27same pressure. That's the part nobody
- 5:29wants to admit. Every opinion you hear
- 5:31about AI is shaped with that person
- 5:33speaking has to sell. Both sides'
- 5:36messaging aligns with the products they
- 5:38offer. And look, there's nothing wrong
- 5:40with that. Every successful business
- 5:42does this. Creators are small businesses
- 5:45and selling a product means doing what
- 5:47we talked about earlier. Increasing the
- 5:50perceived value and reducing the pain.
- 5:52That's how every single business works.
- 5:55There's a saying in marketing that the
- 5:56perfect product is the one you already
- 5:59have for sale. But I never liked that
- 6:01idea. The gravitational pull is real.
- 6:04But I think every business operator has
- 6:06to know the difference between when
- 6:08their product will help their customer
- 6:10and when it won't. And sometimes the
- 6:12most humane thing you can do is pass up
- 6:15out of love for that person. A student
- 6:17named Marcus reached out to me wanting
- 6:20to buy some of my programs. He sent me
- 6:22his portfolio link. I looked at it for
- 6:24about 2 minutes and I told him not to
- 6:26buy.
- 6:27I told him the truth. You don't need
- 6:29another course. You need to stop
- 6:31collecting information, trust yourself,
- 6:34and start applying for jobs. His work
- 6:36was already strong and buying my program
- 6:38would have slowed him down.
- 6:40He didn't need more lessons. He needed
- 6:42to move. And I'll be honest, I could
- 6:44have used the money. It was after a slow
- 6:47Black Friday and course sales are a big
- 6:49part of my income. But it was still the
- 6:52right thing to do. That's the standard I
- 6:54try to hold myself to. Marketing works
- 6:57the same way on every level. AI mesh
- 7:00generators show you their best output,
- 7:02the cleanest render, the most impressive
- 7:04demo. Course creators show you the best
- 7:07students, the success stories, the
- 7:09breakthrough portfolios, the
- 7:10testimonials that close sales. Every
- 7:13digital product gets dressed up before
- 7:15it goes to market, including mine.
- 7:17Top-to-bottom billion-dollar companies
- 7:20and one-person operations alike. We all
- 7:23polish the surface. The question isn't
- 7:25whether the polish exists. It's whether
- 7:27the thing underneath actually delivers
- 7:30when you buy it. There's a reason AI
- 7:31mesh generators feel like they're
- 7:33everywhere right now. In 2025, AI
- 7:36startups pulled in over 200 billion in
- 7:38venture capital. About half of all
- 7:41global VC funding. A real chunk of that
- 7:44is flowing into 3D specifically. And
- 7:46just last week Anthropic, the makers of
- 7:49Claude, one of the biggest AI companies
- 7:51in the world, donated to the Blender
- 7:53Foundation. The community pushed back
- 7:56hard enough that Blender restructured a
- 7:58deal within days. But the point still
- 8:01stands. AI capital is reaching into
- 8:03every corner of this space, including
- 8:05platforms that were supposed to be
- 8:07immune to it. I see this firsthand. AI
- 8:10companies email me wanting sponsorships.
- 8:13A lot of creators are scared to even
- 8:15talk about these tools, and they're
- 8:17passing off sponsorships entirely
- 8:19because they don't want to deal with the
- 8:20backlash. So, when you're scrolling
- 8:22YouTube and every other video is either
- 8:25a new AI workflow or a traditional 3D
- 8:28artist taking a stand against AI,
- 8:31you feel the messaging pulling you in
- 8:34opposite directions. Both sides'
- 8:36messaging aligns with the products they
- 8:38offer. But both are louder than the
- 8:40middle. And you, the one who isn't an
- 8:43influencer with hundreds of thousands of
- 8:45subscribers, or the one who isn't an AI
- 8:48company with a million-dollar marketing
- 8:50budget, you're the ones whose voice
- 8:53often isn't heard. The student with the
- 8:56loan from 3D art school. The artist who
- 8:59just got laid off and is trying to
- 9:01figure out what's next. You're the one
- 9:03who gets lost in this conversation. And
- 9:05you're the one who this video was made
- 9:07for.
- 9:08Part two, art or production.
- 9:12Before you decide whether to learn AI,
- 9:15you need to answer a different question
- 9:17first. Why do you do 3D? Because there
- 9:20are two completely different reasons
- 9:22people sit down in front of Blender or
- 9:24any other 3D package. And the answer
- 9:27shapes everything that comes after. Some
- 9:29of you do this because you love the
- 9:31craft. The satisfaction of clean
- 9:33topology, the pride of optimized UV
- 9:36layouts done by hand, the extra bit of
- 9:39hand-painted texturing you did when the
- 9:42material gave you a decent base. The
- 9:44result matters less than the journey. If
- 9:47that's you, you don't have to touch AI,
- 9:50ever. Your art is your process. Nobody
- 9:53can take that away from you. Then
- 9:55there's the people who want to work in
- 9:56production. Games, films, VFX,
- 10:00commercials, studio jobs, freelance
- 10:03contracts. People who want the skill to
- 10:06feed their families. If that's you, this
- 10:08is something I personally understand.
- 10:10Production runs on speed and efficiency.
- 10:13It doesn't matter how you feel about AI.
- 10:15It doesn't matter what your stance is.
- 10:17The studio doesn't care. If that
- 10:19director needs 10 background props by
- 10:21Friday, and AI can get them there in
- 10:24afternoon instead of a week, that
- 10:26decision is being made above your pay
- 10:29grade. You don't get to opt out of how
- 10:31the work moves. You can opt out of the
- 10:33industry, that's always your right.
- 10:35But you don't get to opt out of how the
- 10:37industry runs while staying inside it.
- 10:40And that's not me cheering for it.
- 10:41That's just the structure of big budget
- 10:43VFX houses and AAA studios. Production
- 10:47has always been optimized for speed. AI
- 10:50is just the latest tool doing what every
- 10:52previous tool did, letting fewer artists
- 10:54ship more work in less time. So, if
- 10:57production is your goal, the question
- 10:58isn't whether AI is going to be a part
- 11:00of your work. The question is whether
- 11:02you want to be the artist who learned to
- 11:04direct it intelligently,
- 11:06or the artist who refused to look at it
- 11:09and got passed up by someone who did. In
- 11:112026, studios are leaning towards
- 11:14generalists. The artists getting hired
- 11:16are the ones who could do the core
- 11:17craft, understand pipelines, direct AI
- 11:20where it helps, and even script small
- 11:22tools to optimize their own workflow.
- 11:26Avoid AI where cleaning up takes longer
- 11:29than doing it by hand.
- 11:31You don't have to abandon traditional
- 11:32workflows. You don't even have to become
- 11:34an AI artist. You don't even have to
- 11:37like it. But, it's worth at least
- 11:39understanding what these tools can do,
- 11:41even if your only reason is to know what
- 11:43you're up against. Pick one tool, try it
- 11:46on a small project, and see for
- 11:48yourself. A traditional 3D artist who
- 11:50learns AI will always be more powerful
- 11:53than the AI artist who learned to make
- 11:56meshes by prompting. Always. Because
- 11:59every AI chat tool comes with that same
- 12:02disclaimer. This can make mistakes.
- 12:05Please double-check. That's literally
- 12:06what every LLM tells you in small print
- 12:09at the bottom. And it applies for every
- 12:12AI tool, including 3D mesh generators.
- 12:15But, if you don't actually understand
- 12:163D, how are you going to double-check
- 12:18anything? How are you going to know
- 12:20which UVs are not optimized?
- 12:23Which topology is going to fail in
- 12:25production? Only a great writer can use
- 12:28AI to bring out a great novel. Only
- 12:30someone with a real ear for music can
- 12:33use AI to compose something worth
- 12:35listening to.
- 12:36Only a real 3D artist is going to
- 12:38evaluate a prompted mesh and know
- 12:41whether it's actually usable.
- 12:43If there was ever a time in your career
- 12:45when knowing the fundamentals actually
- 12:47mattered, it's right now. The boring
- 12:49foundation work most students want to
- 12:51skip. Booleans without knowing when
- 12:54clean topology is actually needed.
- 12:56Letting auto unwrap do all the UV work.
- 12:59That's the version of 3D that's about to
- 13:01get hit the hardest by AI. Because
- 13:04here's the thing, AI struggles with the
- 13:06same fundamentals those shortcuts skip.
- 13:09Topology that survives a rig. UVs that
- 13:12work in production. Non-destructive
- 13:14textures with a real layer structure.
- 13:17That's the trap. Shortcut workflows and
- 13:19AI workflows produce almost the same
- 13:22thing.
- 13:23Pretty results that may fall apart in
- 13:25production. The artists who know the
- 13:27fundamentals can spot what's wrong and
- 13:30fix it. The ones who don't can't even
- 13:33tell.
- 13:34And those fundamentals, the one that
- 13:35took you years to build, they're not
- 13:38just background knowledge anymore.
- 13:39They're your filter. They're what tell
- 13:41you when AI is a valuable tool and when
- 13:43it's slop that needs to be reworked or
- 13:46just done by hand. That's what makes you
- 13:48the kind of 3D artist the studio wants
- 13:51on their team.
- 13:52You don't have to choose between AI and
- 13:543D. You have to choose what kind of 3D
- 13:57artist you want to be and let that
- 13:59decide what tools you pick up.
- 14:02Part three, not in my backyard.
- 14:07Two months ago, I got invited to a
- 14:09YouTube AI workshop at Google
- 14:11headquarters. And there's a stat they
- 14:13shared that's been sitting with me ever
- 14:15since. Over 92% of creators on the
- 14:18platform are using AI tools.
- 14:22Let that sink in. Now, think about every
- 14:24YouTube video you watch across different
- 14:28creative niches, the ones leading the
- 14:30backlash in their communities against
- 14:32AI. The content creators I talked to
- 14:35behind the scenes use AI for almost
- 14:37everything.
- 14:39Research, marketing, sales pages. But
- 14:41our stance on AI changes when it
- 14:44threatens the thing that's closest to
- 14:46us. That doesn't make us hypocrites. It
- 14:49makes us human. AI threatens our craft
- 14:51and our craft is tied to our income,
- 14:54which is tied to our survival. So, every
- 14:56defense mechanism kicks in. It's the
- 14:59same pattern that's played out every
- 15:01time a disruption hits a field. Taxi
- 15:04drivers boycotted Uber. Traditional
- 15:06photographers hated digital cameras.
- 15:09Traditional media looked down on
- 15:11YouTube. I also use AI tools in my
- 15:14business. And for a while, I didn't want
- 15:16to touch AI for any visual creative
- 15:18work, image, video, and mesh generation.
- 15:21Because something in me felt like I'd be
- 15:23working with the enemy. I get it. But
- 15:26here's the part of this bias nobody
- 15:28wants to look at. It's hurting us.
- 15:30Outside of our field, nobody cares about
- 15:33our reasons for refusing AI. Studios
- 15:35don't care. The client doesn't care. To
- 15:38them, it's just another step in the
- 15:39pipeline they don't have to pay for. So,
- 15:42when you're pitching a client and they
- 15:44ask you why you can't use AI and you
- 15:46start listing your reasons, they're
- 15:48already gone. They have a budget. They
- 15:50have five other quotes and they have a
- 15:52deadline. A great salesperson knows the
- 15:55competition. They know what they bring
- 15:57to the table. They know the gap between
- 15:59the two. If you can't articulate that
- 16:02gap, you don't land the work.
- 16:04And you can't articulate what you refuse
- 16:06to look at. That's what burying your
- 16:08head in the sand actually cost you. Not
- 16:11your principles, not your craft, your
- 16:13ability to compete.
- 16:19In 2023, I went through a really dark
- 16:21time in my life.
- 16:23There was pain I'd been carrying for
- 16:24decades pushed right underneath my
- 16:26awareness.
- 16:29And when my suffering was at its worst,
- 16:31I became aware of a negative story I'd
- 16:33been telling about myself for decades.
- 16:37It was like realizing I'd been wearing
- 16:39dark glasses and forgot I ever put them
- 16:41on.
- 16:42My father died when I was 19 right
- 16:44before I started my computer animation
- 16:47program.
- 16:48I started my 3D modeling journey
- 16:50unknowingly carrying this emotional
- 16:52burden.
- 16:53For years, I carried an angry story, a
- 16:56victim story.
- 16:57The story that something close to my
- 16:59heart was taken from me and my world was
- 17:02never quite the same afterwards.
- 17:05I found a reason to be angry everywhere.
- 17:07People, situation, career, everything
- 17:10seemed to confirm what I was already
- 17:12telling myself.
- 17:13That's the distorted filter I was seeing
- 17:15the world through.
- 17:16It wasn't a violent kind of anger. I
- 17:19wasn't blowing up at people.
- 17:21It was a quieter anger that lived inside
- 17:23me.
- 17:24I was hard on myself,
- 17:26frustrated at my work, super
- 17:28competitive. Negative thoughts quietly
- 17:31ran in the background.
- 17:33The kind of anger and negativity many
- 17:35artists can relate to.
- 17:37When I finally started doing the work to
- 17:39dismantle the negative stories, when I
- 17:41let go of the anger I'd been carrying
- 17:44about my father's death,
- 17:45something shifted. The world didn't
- 17:48change.
- 17:49The way I interacted with it did.
- 17:52The anger inside of me was an energy
- 17:54field, and it pulled negative thoughts
- 17:56toward it. It projected onto everything
- 17:59I looked at. And once I separated the
- 18:01story of what had happened from the
- 18:03emotions underneath, the events of my
- 18:06past
- 18:07didn't disappear. They just stopped
- 18:09meaning what they used to mean.
- 18:12The things in the world that used to
- 18:13trigger me started losing their grip.
- 18:16And once I saw that in myself, I
- 18:18recognized that same pattern in the 3D
- 18:21community.
- 18:22Long before AI, this space had an angry
- 18:24undercurrent. Big companies buying 3D
- 18:27software, the NFT controversy,
- 18:30subscription pricing changes. There was
- 18:32always something, and the reaction
- 18:35always felt disproportionate. I'm not
- 18:37saying the issues weren't real. I'm just
- 18:39saying the size of the response told me
- 18:42something else was going on underneath.
- 18:44And then AI showed up. It became the
- 18:46thing out in the world that started
- 18:48venting all the pain 3D artists have
- 18:51been carrying for years without
- 18:53realizing it. The jobs you applied for
- 18:55and never got. That computer animation
- 18:57degree you paid way too much for and
- 19:00never got to use. The brutal learning
- 19:03curve of 3D software that broke you 100
- 19:06times before it ever made sense. The
- 19:09studio crunch that took years off your
- 19:11life.
- 19:12The client who goes to you without
- 19:14paying after you delivered the final
- 19:16files.
- 19:18The family that didn't understand your
- 19:19dream. The individual stories may be
- 19:22different, but the weight underneath
- 19:24them was the same. We've all been
- 19:26carrying it. The pain doesn't go away
- 19:29just because your portfolio improved or
- 19:31you finally got your dream job. It sits
- 19:34there. And maybe, just maybe, when AI
- 19:37really triggers us, it's not all about
- 19:40AI. AI could just be the thing that
- 19:43finally got close to us to set off
- 19:45everything that we've been carrying.
- 19:47Being angry and fearful about AI will
- 19:49drain you. It sucks the oxygen out of
- 19:52your creativity. You can't control AI.
- 19:55You can't control who uses it, how it's
- 19:57marketed, and how fast it improves. What
- 20:00you can control is the story you tell
- 20:02about it. Whatever you focus on, you
- 20:05give energy to. So, you do have a
- 20:07choice. You can have an opinion about AI
- 20:10without constantly having to defend it.
- 20:12Defending a position over and over is
- 20:15exhausting.
- 20:17Ask yourself, when was the last time
- 20:19arguing in a comment section actually
- 20:21changed somebody's mind?
- 20:24How much mental bandwidth did you spend
- 20:27waiting to see who replied? Who agreed
- 20:29with you? And at the end of the day, did
- 20:32any of that matter? Think about that
- 20:34that time and energy could have gone
- 20:37toward creating your art. If what I'm
- 20:39proposing seems hard, if you can't stop
- 20:41watching these AI updates or debate
- 20:44videos, some of it isn't your fault.
- 20:47YouTube titles are designed to use your
- 20:50emotions to get you to click. Creators
- 20:52understand this and use it. And right
- 20:54now, most content about AI is fear-bait
- 20:58or rage-bait. AI's changing animation
- 21:00forever. Learn AI before it's too late.
- 21:03AI just killed 3D artists. AI just
- 21:05killed motion designers. AI just killed
- 21:08you name the profession AI killed it.
- 21:11YouTube is a game of attention and maybe
- 21:14you clicked on this very thumbnail for a
- 21:16similar reason. And to be real, that
- 21:19wasn't a mistake because I used the same
- 21:21logic. The difference with this video is
- 21:23I want it to be the last AI video you
- 21:26click out of fear or anger. Fear is the
- 21:28most effective hook ever invented. Your
- 21:31brain treats it like a threat that needs
- 21:34to be resolved. So you click, you watch,
- 21:37you rage in the comment, and the cycle
- 21:39repeats. Once you start to see what
- 21:41these videos are doing to get you to
- 21:43click, they lose their pull. You can
- 21:46finally take in the information without
- 21:48absorbing the emotion. Pick a position,
- 21:50be okay with it, get back to making
- 21:53things. Not too long ago, if you were an
- 21:55elite artist, you were considered a 3D
- 21:58god. You could take a primitive and turn
- 22:00it into a vehicle, a character, an
- 22:02entire world.
- 22:04There was a site back in the early days
- 22:05of ZBrush called ZBrush Central. I'd
- 22:08scroll for it for hours stunned by what
- 22:11people were making. There was this one
- 22:13artist who sculpted his own version of
- 22:15M. Bison from Street Fighter. The
- 22:18details were insane and I'd stare at
- 22:20this and tell myself, "One day I want to
- 22:23be that good in 3D." So I kept going.
- 22:26Year after year, my renders got better,
- 22:28the projects got bigger, I started a
- 22:30YouTube channel, I got plaques, brand
- 22:33deals with companies I respect. I even
- 22:35got to present at Siggraph. Little by
- 22:38little, I got my own little slice of
- 22:40admiration, of recognition. And then AI
- 22:43showed up. Suddenly, anybody could type
- 22:46a few words and generate an image.
- 22:49Everything and anything could be AI. Now
- 22:52you had to prove your work was made by
- 22:54you. Reply to the comments, show
- 22:57wireframes, defend the time you spent.
- 23:00The joy of sharing your work trying to
- 23:02to explaining that it wasn't AI,
- 23:05things became muddy. And me, along with
- 23:08a lot of other 3D artists, that
- 23:10specialness started to fade. Until one
- 23:13day, you realize the thing that used to
- 23:15make you stand out doesn't hit the same
- 23:18way anymore. I'll be honest, when AI
- 23:21artists started to pop up, there was a
- 23:23moment I felt resentment towards them.
- 23:26There was this character in Mortal
- 23:27Kombat called Shang Tsung. He's a
- 23:30sorcerer that like sucks the souls out
- 23:32of fighters and then uses their powers
- 23:34against them. And that's how it felt to
- 23:36me, like AI artists were wielding our
- 23:39superpowers without having to earn them.
- 23:41I sat with those feelings for a while,
- 23:44but I realized that that energy wasn't
- 23:47going to make me a better artist. It
- 23:49just was going to make me a bitter one.
- 23:51So, I started to see them from a
- 23:53different perspective. Before you get
- 23:55upset at an artist using AI, I want you
- 23:58to think about who that person on the
- 24:01other side of the screen might be.
- 24:03Maybe it's an 18-year-old kid who was
- 24:06nervous about getting on camera and
- 24:08finally got ready to make content to pay
- 24:10his tuition. Maybe it's a traditional
- 24:12artist using AI alongside his
- 24:15fundamentals because he's trying to stay
- 24:17competitive in a brutal job market. Or
- 24:19maybe it's somebody like you at the same
- 24:22age you started 3D because it was the
- 24:25latest creative tech in the market. But
- 24:27you don't have to see AI artists as your
- 24:29enemy. I came across a random comment
- 24:32online that stuck with me for a while
- 24:35when AI videos just started to pop up.
- 24:38It was from a traditional 2D animator.
- 24:41He said, "I hope AI takes your job the
- 24:43same way 3D and VFX artists took ours."
- 24:48Think about what it takes to write that,
- 24:51to still be carrying that burden 30
- 24:53years later, to watch a new generation
- 24:56of artists face a hard moment and find
- 24:58satisfaction in it. That's what
- 25:00unprocessed anger becomes if you let it
- 25:03sit. It calcifies. It waits its turn to
- 25:07point back as someone else.
- 25:09I don't want that to be us in 20 years.
- 25:12At the start of this conversation, I
- 25:14said AI was going to do something deeper
- 25:16than replacement. Here's what I meant.
- 25:19The obvious answer is the work, the
- 25:21career, the job. But I'm guessing you
- 25:24weren't a 3D artist all your entire
- 25:26life. You've probably switched jobs
- 25:28before. Maybe you got laid off at some
- 25:31point. And none of those setbacks
- 25:33probably hit the same way AI hits. If
- 25:37you've been in the game long enough, 3D
- 25:39art is more than just what you do. 3D
- 25:42artists become your friends, your
- 25:44workspace becomes a second home. You
- 25:46probably spent more time in front of a
- 25:483D software than you spend doing
- 25:51anything else.
- 25:52After you do this long enough, 3D artist
- 25:55isn't a job title anymore. It becomes
- 25:58your identity. And the thought of what
- 26:00you are without it can be terrifying. AI
- 26:03is disrupting our industry, but it what
- 26:05it's really threatening is the identity
- 26:07that you'd feel incomplete without. The
- 26:10projects, the titles, the credits. Those
- 26:13were always part of something much
- 26:15bigger. They didn't define who you are.
- 26:18They came to manifest because of what
- 26:20you are. They were the reflection of
- 26:22your passion, your love, and your
- 26:24creativity.
- 26:25And AI can never take that away from
- 26:28you.
- 26:29And the years you spent learning your
- 26:30tools, those didn't go to waste either.
- 26:33If you learn Blender's node editor, you
- 26:35can learn ComfyUI. Nodes are nodes. If
- 26:38you script it in Maya, you can structure
- 26:40prompts. The thinking is the same. The
- 26:43strengths you built didn't go away. They
- 26:45just became transferable. And I finally
- 26:47have an answer for Helen.
- 26:49Helen, AI can generate something that
- 26:52looks impressive. Your years of 3D or
- 26:55would tell you if it actually works.
- 26:58That's the part that AI doesn't give
- 26:59you, judgement. And judgement only comes
- 27:02from doing the work.
- 27:04So, no, you didn't spend years learning
- 27:05the wrong thing. You built the filter.
- 27:08You built the eye. You built the
- 27:10judgement that decides where AI helps,
- 27:13>> [music]
- 27:13>> where it fails, and where your skill
- 27:15takes over. AI doesn't replace serious
- 27:183D artists. It replaces pieces of the
- 27:20work. It replaces shortcuts. It replaces
- 27:23the version of the artist who never
- 27:25learned how to judge the result. If you
- 27:28understand the craft, AI doesn't erase
- 27:30what you built. It gives you something
- 27:32new to direct. So, keep building the
- 27:34fundamentals, then push past the fear
- 27:37and learn the AI tools, too. Find their
- 27:39strengths, find their weaknesses, find
- 27:41where they fit into your own workflow,
- 27:44and where they don't. Not because
- 27:45someone on YouTube told you to, because
- 27:48you deserve to find your own truth.
- 27:50>> [music]
- 27:51>> And once you find your own truth, you
- 27:52can't be manipulated into walking into
- 27:55somebody else's version of a future you
- 27:58didn't sign up for. The same goes for
- 28:01the rest of you. I want to leave you
- 28:03with two questions. If you weren't a 3D
- 28:06artist, would you hate AI mesh
- 28:08generators as much as you do?
- 28:10And if you were all in on AI, if AI took
- 28:13its next leap tomorrow and automated
- 28:16your entire AI workflow you're building
- 28:18right now, would you still be cheering
- 28:20it on?
- 28:21You were never just a 3D artist. [music]
- 28:23You were an artist who happened to find
- 28:253D. The thing in you that wanted to make
- 28:28something, that part was never in the
- 28:30software. But if you live in anger and
- 28:33fear of AI, you're dimming your own
- 28:35light. You're giving your power away.
- 28:37Anger and fear won't protect what you
- 28:39built. They'll just take up the space
- 28:41your creativity needs to live. Let them
- 28:44go. Find the courage to step out of
- 28:47those feelings and into your art. Go
- 28:49make the thing only you can make. The
- 28:51future is the one you decide to walk
- 28:53into.
- 28:57There's a lot of people once they get
- 28:59into like late 40s, 50s, they they get
- 29:01in their head
- 29:03that
- 29:03they're too old to do something. Well,
- 29:05you show them somebody, you know, that
- 29:07it's possible even when they're Well, in
- 29:09their 70s, all right. That inspires
- 29:11people. So, your your inspiration's a
- 29:13lot.
- 29:15So, thank you for
- 29:16You do great work and I I I appreciate
- 29:18you being part of my community. Stay
- 29:20positive.
- 29:22I think you you you get in your own head
- 29:24sometimes. Your work speaks volumes and
- 29:26you're not
- 29:27just good for your age, you're just good
- 29:29for your You do good all the time.
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