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I Spent 20 Years Learning 3D. Then AI Happened — Transcript

by JL Mussi · 4,947 words · 759 segments · language en · Watch on YouTube

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  1. 0:00AI won't replace most 3D artists, but
  2. 0:02it's actually doing something worse. And
  3. 0:04the question, "Did I waste all those
  4. 0:06years learning a skill that doesn't feel
  5. 0:09as valuable anymore?" is sitting in the
  6. 0:11back of a lot of artists' minds right
  7. 0:14now. I've been a 3D artist for over 20
  8. 0:16[music] years. And when AI started
  9. 0:18disrupting everything, I had the same
  10. 0:20reaction a lot of other [music] artists
  11. 0:22did. I was angry, I was defensive, and
  12. 0:25somewhere deep inside I was scared. Then
  13. 0:282 months ago, I got an email from one of
  14. 0:30my students [music]
  15. 0:31that stopped me right in my tracks. Her
  16. 0:34name is Helen. She's 73 years old from
  17. 0:37Canada. She's the kind of artist you
  18. 0:39respect immediately. Not because of her
  19. 0:41age, but because she put in the work.
  20. 0:43[music] She came from a CAD background,
  21. 0:45joined my courses, and over the years
  22. 0:48became a generally strong artist.
  23. 0:50[music] In her email, she was going back
  24. 0:52and forth with herself trying to decide
  25. 0:55whether she should keep investing in
  26. 0:56traditional 3D skills or start learning
  27. 0:59AI instead. And underneath all of it was
  28. 1:02the real question, "Did I spend years
  29. 1:05learning the wrong thing?" That question
  30. 1:07hit me hard because [music] I've been
  31. 1:09asking a version of it myself. And for
  32. 1:12the first time in a long time, it was a
  33. 1:143D-related question I had no answer for.
  34. 1:18And I don't think Helen's alone. I think
  35. 1:20that question is sitting in the back of
  36. 1:21a lot of 3D artists' minds [music] right
  37. 1:23now. Students, hobbyists, professionals.
  38. 1:27Artists who spent years building a skill
  39. 1:29>> [music]
  40. 1:29>> and now are wondering if the ground
  41. 1:31underneath them is collapsing. The 3D
  42. 1:34field [music] is in chaos. Two strong
  43. 1:37voices are pulling people in opposite
  44. 1:39directions. The 3D purists who stand by
  45. 1:41skill and fundamental, and the AI
  46. 1:44experts who say [music] AI is the future
  47. 1:46and the era of the traditional 3D artist
  48. 1:48is over. And I think both sides are
  49. 1:50missing the deeper issue. The real war
  50. 1:53isn't happening in YouTube comments or
  51. 1:56LinkedIn posts. It's happening inside
  52. 1:58artists' heads quietly. I broke this
  53. 2:01video down into three core things most
  54. 2:033D artists [music] are missing about the
  55. 2:05AI conversation, and I'm going to share
  56. 2:07some truths nobody else on YouTube is
  57. 2:10saying. Because if you've been wondering
  58. 2:12>> [music]
  59. 2:12>> whether the skill you spent years
  60. 2:13building matter, this video is for you.
  61. 2:17Part one, [music] follow the money.
  62. 2:21Most 3D artists go to YouTube for
  63. 2:23answers. 3D workflows are already
  64. 2:25confusing enough, and now AI has made
  65. 2:27things more complicated. You got
  66. 2:29creators with completely different
  67. 2:30opinions telling you what matters,
  68. 2:32what's dead, what to ignore, and what to
  69. 2:35panic about, and what the future is
  70. 2:37supposed to look like. But there's
  71. 2:39something most people forget. For
  72. 2:41creators like me, YouTube is a business,
  73. 2:43just like AI mesh generation companies
  74. 2:46are businesses. AdSense in this space is
  75. 2:49low, but production isn't. The gear, the
  76. 2:51editors, the scripting. YouTube content
  77. 2:54has a real cost, and that's why most
  78. 2:56creators sell courses, take
  79. 2:58sponsorships, and build products. And
  80. 3:00I'm no different. I sell a few courses,
  81. 3:03and that's how I make my living. And the
  82. 3:05moment AI entered the picture, every
  83. 3:07business in this space had to pick a
  84. 3:09position. AI mesh companies are selling
  85. 3:12mesh generation. Their message is
  86. 3:14simple. Why spend days modeling when you
  87. 3:17can type a simple prompt? The moment you
  88. 3:19can promise people more speed, less
  89. 3:21effort, a faster result for less money,
  90. 3:24people listen. Any good marketing hook
  91. 3:27works the same way. Increase the
  92. 3:29perceived value and reduce the pain. And
  93. 3:31in 3D, if you're not a skilled 3D
  94. 3:33artist, the pain is usually time or
  95. 3:36money. Sometimes both. They show you
  96. 3:38beautiful textured models, and their
  97. 3:40demos keep getting more impressive.
  98. 3:43Rigging, animation, full pipelines being
  99. 3:45shown in real time. And that result is
  100. 3:49hard to argue with. The output looks
  101. 3:52better every single update, but there's
  102. 3:54a gap from what looks good in a demo and
  103. 3:57what actually holds up inside a
  104. 3:59production pipeline. Topology that
  105. 4:01survives a rig, UVs that are well
  106. 4:03optimized for game engines, textures
  107. 4:06with the layers and masks intact and not
  108. 4:09baked flat. Those are the things that
  109. 4:11determine whether an asset is actually
  110. 4:13usable and they're harder to evaluate
  111. 4:15from a 30-second demo highlight reel.
  112. 4:18For a lot of use cases, these tools are
  113. 4:20generally useful and I'd never tell
  114. 4:23someone not to use them just because
  115. 4:25they're powered by AI. For example,
  116. 4:27background props, anything where the
  117. 4:29model needs to read from a distance. In
  118. 4:31those contexts, they save real time. The
  119. 4:34problem isn't the tool. The problem is
  120. 4:36when that same promise gets sold to
  121. 4:38artists trying to build careers in
  122. 4:39games, VFX, or animation because that's
  123. 4:43a completely different standard. A tool
  124. 4:45that works perfectly for background
  125. 4:46assets can be completely wrong for
  126. 4:48someone trying to model a hero
  127. 4:51character. And if you're making real
  128. 4:52career decisions based on marketing
  129. 4:55without understanding the difference,
  130. 4:56you're only getting half of the picture.
  131. 4:59Then there's me, the traditional 3D
  132. 5:01artist. I love clean topology, optimized
  133. 5:03UVs, non-destructive textures, and
  134. 5:06production-ready models. And that's what
  135. 5:08I sell courses on, which means promoting
  136. 5:11AI workflows isn't exactly great for my
  137. 5:13business. If people believe they can
  138. 5:15skip the hard part, that becomes an
  139. 5:17objection to buying what I teach. That's
  140. 5:20uncomfortable to admit, but it's true.
  141. 5:22And every creator in this space,
  142. 5:24including me, is operating inside that
  143. 5:27same pressure. That's the part nobody
  144. 5:29wants to admit. Every opinion you hear
  145. 5:31about AI is shaped with that person
  146. 5:33speaking has to sell. Both sides'
  147. 5:36messaging aligns with the products they
  148. 5:38offer. And look, there's nothing wrong
  149. 5:40with that. Every successful business
  150. 5:42does this. Creators are small businesses
  151. 5:45and selling a product means doing what
  152. 5:47we talked about earlier. Increasing the
  153. 5:50perceived value and reducing the pain.
  154. 5:52That's how every single business works.
  155. 5:55There's a saying in marketing that the
  156. 5:56perfect product is the one you already
  157. 5:59have for sale. But I never liked that
  158. 6:01idea. The gravitational pull is real.
  159. 6:04But I think every business operator has
  160. 6:06to know the difference between when
  161. 6:08their product will help their customer
  162. 6:10and when it won't. And sometimes the
  163. 6:12most humane thing you can do is pass up
  164. 6:15out of love for that person. A student
  165. 6:17named Marcus reached out to me wanting
  166. 6:20to buy some of my programs. He sent me
  167. 6:22his portfolio link. I looked at it for
  168. 6:24about 2 minutes and I told him not to
  169. 6:26buy.
  170. 6:27I told him the truth. You don't need
  171. 6:29another course. You need to stop
  172. 6:31collecting information, trust yourself,
  173. 6:34and start applying for jobs. His work
  174. 6:36was already strong and buying my program
  175. 6:38would have slowed him down.
  176. 6:40He didn't need more lessons. He needed
  177. 6:42to move. And I'll be honest, I could
  178. 6:44have used the money. It was after a slow
  179. 6:47Black Friday and course sales are a big
  180. 6:49part of my income. But it was still the
  181. 6:52right thing to do. That's the standard I
  182. 6:54try to hold myself to. Marketing works
  183. 6:57the same way on every level. AI mesh
  184. 7:00generators show you their best output,
  185. 7:02the cleanest render, the most impressive
  186. 7:04demo. Course creators show you the best
  187. 7:07students, the success stories, the
  188. 7:09breakthrough portfolios, the
  189. 7:10testimonials that close sales. Every
  190. 7:13digital product gets dressed up before
  191. 7:15it goes to market, including mine.
  192. 7:17Top-to-bottom billion-dollar companies
  193. 7:20and one-person operations alike. We all
  194. 7:23polish the surface. The question isn't
  195. 7:25whether the polish exists. It's whether
  196. 7:27the thing underneath actually delivers
  197. 7:30when you buy it. There's a reason AI
  198. 7:31mesh generators feel like they're
  199. 7:33everywhere right now. In 2025, AI
  200. 7:36startups pulled in over 200 billion in
  201. 7:38venture capital. About half of all
  202. 7:41global VC funding. A real chunk of that
  203. 7:44is flowing into 3D specifically. And
  204. 7:46just last week Anthropic, the makers of
  205. 7:49Claude, one of the biggest AI companies
  206. 7:51in the world, donated to the Blender
  207. 7:53Foundation. The community pushed back
  208. 7:56hard enough that Blender restructured a
  209. 7:58deal within days. But the point still
  210. 8:01stands. AI capital is reaching into
  211. 8:03every corner of this space, including
  212. 8:05platforms that were supposed to be
  213. 8:07immune to it. I see this firsthand. AI
  214. 8:10companies email me wanting sponsorships.
  215. 8:13A lot of creators are scared to even
  216. 8:15talk about these tools, and they're
  217. 8:17passing off sponsorships entirely
  218. 8:19because they don't want to deal with the
  219. 8:20backlash. So, when you're scrolling
  220. 8:22YouTube and every other video is either
  221. 8:25a new AI workflow or a traditional 3D
  222. 8:28artist taking a stand against AI,
  223. 8:31you feel the messaging pulling you in
  224. 8:34opposite directions. Both sides'
  225. 8:36messaging aligns with the products they
  226. 8:38offer. But both are louder than the
  227. 8:40middle. And you, the one who isn't an
  228. 8:43influencer with hundreds of thousands of
  229. 8:45subscribers, or the one who isn't an AI
  230. 8:48company with a million-dollar marketing
  231. 8:50budget, you're the ones whose voice
  232. 8:53often isn't heard. The student with the
  233. 8:56loan from 3D art school. The artist who
  234. 8:59just got laid off and is trying to
  235. 9:01figure out what's next. You're the one
  236. 9:03who gets lost in this conversation. And
  237. 9:05you're the one who this video was made
  238. 9:07for.
  239. 9:08Part two, art or production.
  240. 9:12Before you decide whether to learn AI,
  241. 9:15you need to answer a different question
  242. 9:17first. Why do you do 3D? Because there
  243. 9:20are two completely different reasons
  244. 9:22people sit down in front of Blender or
  245. 9:24any other 3D package. And the answer
  246. 9:27shapes everything that comes after. Some
  247. 9:29of you do this because you love the
  248. 9:31craft. The satisfaction of clean
  249. 9:33topology, the pride of optimized UV
  250. 9:36layouts done by hand, the extra bit of
  251. 9:39hand-painted texturing you did when the
  252. 9:42material gave you a decent base. The
  253. 9:44result matters less than the journey. If
  254. 9:47that's you, you don't have to touch AI,
  255. 9:50ever. Your art is your process. Nobody
  256. 9:53can take that away from you. Then
  257. 9:55there's the people who want to work in
  258. 9:56production. Games, films, VFX,
  259. 10:00commercials, studio jobs, freelance
  260. 10:03contracts. People who want the skill to
  261. 10:06feed their families. If that's you, this
  262. 10:08is something I personally understand.
  263. 10:10Production runs on speed and efficiency.
  264. 10:13It doesn't matter how you feel about AI.
  265. 10:15It doesn't matter what your stance is.
  266. 10:17The studio doesn't care. If that
  267. 10:19director needs 10 background props by
  268. 10:21Friday, and AI can get them there in
  269. 10:24afternoon instead of a week, that
  270. 10:26decision is being made above your pay
  271. 10:29grade. You don't get to opt out of how
  272. 10:31the work moves. You can opt out of the
  273. 10:33industry, that's always your right.
  274. 10:35But you don't get to opt out of how the
  275. 10:37industry runs while staying inside it.
  276. 10:40And that's not me cheering for it.
  277. 10:41That's just the structure of big budget
  278. 10:43VFX houses and AAA studios. Production
  279. 10:47has always been optimized for speed. AI
  280. 10:50is just the latest tool doing what every
  281. 10:52previous tool did, letting fewer artists
  282. 10:54ship more work in less time. So, if
  283. 10:57production is your goal, the question
  284. 10:58isn't whether AI is going to be a part
  285. 11:00of your work. The question is whether
  286. 11:02you want to be the artist who learned to
  287. 11:04direct it intelligently,
  288. 11:06or the artist who refused to look at it
  289. 11:09and got passed up by someone who did. In
  290. 11:112026, studios are leaning towards
  291. 11:14generalists. The artists getting hired
  292. 11:16are the ones who could do the core
  293. 11:17craft, understand pipelines, direct AI
  294. 11:20where it helps, and even script small
  295. 11:22tools to optimize their own workflow.
  296. 11:26Avoid AI where cleaning up takes longer
  297. 11:29than doing it by hand.
  298. 11:31You don't have to abandon traditional
  299. 11:32workflows. You don't even have to become
  300. 11:34an AI artist. You don't even have to
  301. 11:37like it. But, it's worth at least
  302. 11:39understanding what these tools can do,
  303. 11:41even if your only reason is to know what
  304. 11:43you're up against. Pick one tool, try it
  305. 11:46on a small project, and see for
  306. 11:48yourself. A traditional 3D artist who
  307. 11:50learns AI will always be more powerful
  308. 11:53than the AI artist who learned to make
  309. 11:56meshes by prompting. Always. Because
  310. 11:59every AI chat tool comes with that same
  311. 12:02disclaimer. This can make mistakes.
  312. 12:05Please double-check. That's literally
  313. 12:06what every LLM tells you in small print
  314. 12:09at the bottom. And it applies for every
  315. 12:12AI tool, including 3D mesh generators.
  316. 12:15But, if you don't actually understand
  317. 12:163D, how are you going to double-check
  318. 12:18anything? How are you going to know
  319. 12:20which UVs are not optimized?
  320. 12:23Which topology is going to fail in
  321. 12:25production? Only a great writer can use
  322. 12:28AI to bring out a great novel. Only
  323. 12:30someone with a real ear for music can
  324. 12:33use AI to compose something worth
  325. 12:35listening to.
  326. 12:36Only a real 3D artist is going to
  327. 12:38evaluate a prompted mesh and know
  328. 12:41whether it's actually usable.
  329. 12:43If there was ever a time in your career
  330. 12:45when knowing the fundamentals actually
  331. 12:47mattered, it's right now. The boring
  332. 12:49foundation work most students want to
  333. 12:51skip. Booleans without knowing when
  334. 12:54clean topology is actually needed.
  335. 12:56Letting auto unwrap do all the UV work.
  336. 12:59That's the version of 3D that's about to
  337. 13:01get hit the hardest by AI. Because
  338. 13:04here's the thing, AI struggles with the
  339. 13:06same fundamentals those shortcuts skip.
  340. 13:09Topology that survives a rig. UVs that
  341. 13:12work in production. Non-destructive
  342. 13:14textures with a real layer structure.
  343. 13:17That's the trap. Shortcut workflows and
  344. 13:19AI workflows produce almost the same
  345. 13:22thing.
  346. 13:23Pretty results that may fall apart in
  347. 13:25production. The artists who know the
  348. 13:27fundamentals can spot what's wrong and
  349. 13:30fix it. The ones who don't can't even
  350. 13:33tell.
  351. 13:34And those fundamentals, the one that
  352. 13:35took you years to build, they're not
  353. 13:38just background knowledge anymore.
  354. 13:39They're your filter. They're what tell
  355. 13:41you when AI is a valuable tool and when
  356. 13:43it's slop that needs to be reworked or
  357. 13:46just done by hand. That's what makes you
  358. 13:48the kind of 3D artist the studio wants
  359. 13:51on their team.
  360. 13:52You don't have to choose between AI and
  361. 13:543D. You have to choose what kind of 3D
  362. 13:57artist you want to be and let that
  363. 13:59decide what tools you pick up.
  364. 14:02Part three, not in my backyard.
  365. 14:07Two months ago, I got invited to a
  366. 14:09YouTube AI workshop at Google
  367. 14:11headquarters. And there's a stat they
  368. 14:13shared that's been sitting with me ever
  369. 14:15since. Over 92% of creators on the
  370. 14:18platform are using AI tools.
  371. 14:22Let that sink in. Now, think about every
  372. 14:24YouTube video you watch across different
  373. 14:28creative niches, the ones leading the
  374. 14:30backlash in their communities against
  375. 14:32AI. The content creators I talked to
  376. 14:35behind the scenes use AI for almost
  377. 14:37everything.
  378. 14:39Research, marketing, sales pages. But
  379. 14:41our stance on AI changes when it
  380. 14:44threatens the thing that's closest to
  381. 14:46us. That doesn't make us hypocrites. It
  382. 14:49makes us human. AI threatens our craft
  383. 14:51and our craft is tied to our income,
  384. 14:54which is tied to our survival. So, every
  385. 14:56defense mechanism kicks in. It's the
  386. 14:59same pattern that's played out every
  387. 15:01time a disruption hits a field. Taxi
  388. 15:04drivers boycotted Uber. Traditional
  389. 15:06photographers hated digital cameras.
  390. 15:09Traditional media looked down on
  391. 15:11YouTube. I also use AI tools in my
  392. 15:14business. And for a while, I didn't want
  393. 15:16to touch AI for any visual creative
  394. 15:18work, image, video, and mesh generation.
  395. 15:21Because something in me felt like I'd be
  396. 15:23working with the enemy. I get it. But
  397. 15:26here's the part of this bias nobody
  398. 15:28wants to look at. It's hurting us.
  399. 15:30Outside of our field, nobody cares about
  400. 15:33our reasons for refusing AI. Studios
  401. 15:35don't care. The client doesn't care. To
  402. 15:38them, it's just another step in the
  403. 15:39pipeline they don't have to pay for. So,
  404. 15:42when you're pitching a client and they
  405. 15:44ask you why you can't use AI and you
  406. 15:46start listing your reasons, they're
  407. 15:48already gone. They have a budget. They
  408. 15:50have five other quotes and they have a
  409. 15:52deadline. A great salesperson knows the
  410. 15:55competition. They know what they bring
  411. 15:57to the table. They know the gap between
  412. 15:59the two. If you can't articulate that
  413. 16:02gap, you don't land the work.
  414. 16:04And you can't articulate what you refuse
  415. 16:06to look at. That's what burying your
  416. 16:08head in the sand actually cost you. Not
  417. 16:11your principles, not your craft, your
  418. 16:13ability to compete.
  419. 16:19In 2023, I went through a really dark
  420. 16:21time in my life.
  421. 16:23There was pain I'd been carrying for
  422. 16:24decades pushed right underneath my
  423. 16:26awareness.
  424. 16:29And when my suffering was at its worst,
  425. 16:31I became aware of a negative story I'd
  426. 16:33been telling about myself for decades.
  427. 16:37It was like realizing I'd been wearing
  428. 16:39dark glasses and forgot I ever put them
  429. 16:41on.
  430. 16:42My father died when I was 19 right
  431. 16:44before I started my computer animation
  432. 16:47program.
  433. 16:48I started my 3D modeling journey
  434. 16:50unknowingly carrying this emotional
  435. 16:52burden.
  436. 16:53For years, I carried an angry story, a
  437. 16:56victim story.
  438. 16:57The story that something close to my
  439. 16:59heart was taken from me and my world was
  440. 17:02never quite the same afterwards.
  441. 17:05I found a reason to be angry everywhere.
  442. 17:07People, situation, career, everything
  443. 17:10seemed to confirm what I was already
  444. 17:12telling myself.
  445. 17:13That's the distorted filter I was seeing
  446. 17:15the world through.
  447. 17:16It wasn't a violent kind of anger. I
  448. 17:19wasn't blowing up at people.
  449. 17:21It was a quieter anger that lived inside
  450. 17:23me.
  451. 17:24I was hard on myself,
  452. 17:26frustrated at my work, super
  453. 17:28competitive. Negative thoughts quietly
  454. 17:31ran in the background.
  455. 17:33The kind of anger and negativity many
  456. 17:35artists can relate to.
  457. 17:37When I finally started doing the work to
  458. 17:39dismantle the negative stories, when I
  459. 17:41let go of the anger I'd been carrying
  460. 17:44about my father's death,
  461. 17:45something shifted. The world didn't
  462. 17:48change.
  463. 17:49The way I interacted with it did.
  464. 17:52The anger inside of me was an energy
  465. 17:54field, and it pulled negative thoughts
  466. 17:56toward it. It projected onto everything
  467. 17:59I looked at. And once I separated the
  468. 18:01story of what had happened from the
  469. 18:03emotions underneath, the events of my
  470. 18:06past
  471. 18:07didn't disappear. They just stopped
  472. 18:09meaning what they used to mean.
  473. 18:12The things in the world that used to
  474. 18:13trigger me started losing their grip.
  475. 18:16And once I saw that in myself, I
  476. 18:18recognized that same pattern in the 3D
  477. 18:21community.
  478. 18:22Long before AI, this space had an angry
  479. 18:24undercurrent. Big companies buying 3D
  480. 18:27software, the NFT controversy,
  481. 18:30subscription pricing changes. There was
  482. 18:32always something, and the reaction
  483. 18:35always felt disproportionate. I'm not
  484. 18:37saying the issues weren't real. I'm just
  485. 18:39saying the size of the response told me
  486. 18:42something else was going on underneath.
  487. 18:44And then AI showed up. It became the
  488. 18:46thing out in the world that started
  489. 18:48venting all the pain 3D artists have
  490. 18:51been carrying for years without
  491. 18:53realizing it. The jobs you applied for
  492. 18:55and never got. That computer animation
  493. 18:57degree you paid way too much for and
  494. 19:00never got to use. The brutal learning
  495. 19:03curve of 3D software that broke you 100
  496. 19:06times before it ever made sense. The
  497. 19:09studio crunch that took years off your
  498. 19:11life.
  499. 19:12The client who goes to you without
  500. 19:14paying after you delivered the final
  501. 19:16files.
  502. 19:18The family that didn't understand your
  503. 19:19dream. The individual stories may be
  504. 19:22different, but the weight underneath
  505. 19:24them was the same. We've all been
  506. 19:26carrying it. The pain doesn't go away
  507. 19:29just because your portfolio improved or
  508. 19:31you finally got your dream job. It sits
  509. 19:34there. And maybe, just maybe, when AI
  510. 19:37really triggers us, it's not all about
  511. 19:40AI. AI could just be the thing that
  512. 19:43finally got close to us to set off
  513. 19:45everything that we've been carrying.
  514. 19:47Being angry and fearful about AI will
  515. 19:49drain you. It sucks the oxygen out of
  516. 19:52your creativity. You can't control AI.
  517. 19:55You can't control who uses it, how it's
  518. 19:57marketed, and how fast it improves. What
  519. 20:00you can control is the story you tell
  520. 20:02about it. Whatever you focus on, you
  521. 20:05give energy to. So, you do have a
  522. 20:07choice. You can have an opinion about AI
  523. 20:10without constantly having to defend it.
  524. 20:12Defending a position over and over is
  525. 20:15exhausting.
  526. 20:17Ask yourself, when was the last time
  527. 20:19arguing in a comment section actually
  528. 20:21changed somebody's mind?
  529. 20:24How much mental bandwidth did you spend
  530. 20:27waiting to see who replied? Who agreed
  531. 20:29with you? And at the end of the day, did
  532. 20:32any of that matter? Think about that
  533. 20:34that time and energy could have gone
  534. 20:37toward creating your art. If what I'm
  535. 20:39proposing seems hard, if you can't stop
  536. 20:41watching these AI updates or debate
  537. 20:44videos, some of it isn't your fault.
  538. 20:47YouTube titles are designed to use your
  539. 20:50emotions to get you to click. Creators
  540. 20:52understand this and use it. And right
  541. 20:54now, most content about AI is fear-bait
  542. 20:58or rage-bait. AI's changing animation
  543. 21:00forever. Learn AI before it's too late.
  544. 21:03AI just killed 3D artists. AI just
  545. 21:05killed motion designers. AI just killed
  546. 21:08you name the profession AI killed it.
  547. 21:11YouTube is a game of attention and maybe
  548. 21:14you clicked on this very thumbnail for a
  549. 21:16similar reason. And to be real, that
  550. 21:19wasn't a mistake because I used the same
  551. 21:21logic. The difference with this video is
  552. 21:23I want it to be the last AI video you
  553. 21:26click out of fear or anger. Fear is the
  554. 21:28most effective hook ever invented. Your
  555. 21:31brain treats it like a threat that needs
  556. 21:34to be resolved. So you click, you watch,
  557. 21:37you rage in the comment, and the cycle
  558. 21:39repeats. Once you start to see what
  559. 21:41these videos are doing to get you to
  560. 21:43click, they lose their pull. You can
  561. 21:46finally take in the information without
  562. 21:48absorbing the emotion. Pick a position,
  563. 21:50be okay with it, get back to making
  564. 21:53things. Not too long ago, if you were an
  565. 21:55elite artist, you were considered a 3D
  566. 21:58god. You could take a primitive and turn
  567. 22:00it into a vehicle, a character, an
  568. 22:02entire world.
  569. 22:04There was a site back in the early days
  570. 22:05of ZBrush called ZBrush Central. I'd
  571. 22:08scroll for it for hours stunned by what
  572. 22:11people were making. There was this one
  573. 22:13artist who sculpted his own version of
  574. 22:15M. Bison from Street Fighter. The
  575. 22:18details were insane and I'd stare at
  576. 22:20this and tell myself, "One day I want to
  577. 22:23be that good in 3D." So I kept going.
  578. 22:26Year after year, my renders got better,
  579. 22:28the projects got bigger, I started a
  580. 22:30YouTube channel, I got plaques, brand
  581. 22:33deals with companies I respect. I even
  582. 22:35got to present at Siggraph. Little by
  583. 22:38little, I got my own little slice of
  584. 22:40admiration, of recognition. And then AI
  585. 22:43showed up. Suddenly, anybody could type
  586. 22:46a few words and generate an image.
  587. 22:49Everything and anything could be AI. Now
  588. 22:52you had to prove your work was made by
  589. 22:54you. Reply to the comments, show
  590. 22:57wireframes, defend the time you spent.
  591. 23:00The joy of sharing your work trying to
  592. 23:02to explaining that it wasn't AI,
  593. 23:05things became muddy. And me, along with
  594. 23:08a lot of other 3D artists, that
  595. 23:10specialness started to fade. Until one
  596. 23:13day, you realize the thing that used to
  597. 23:15make you stand out doesn't hit the same
  598. 23:18way anymore. I'll be honest, when AI
  599. 23:21artists started to pop up, there was a
  600. 23:23moment I felt resentment towards them.
  601. 23:26There was this character in Mortal
  602. 23:27Kombat called Shang Tsung. He's a
  603. 23:30sorcerer that like sucks the souls out
  604. 23:32of fighters and then uses their powers
  605. 23:34against them. And that's how it felt to
  606. 23:36me, like AI artists were wielding our
  607. 23:39superpowers without having to earn them.
  608. 23:41I sat with those feelings for a while,
  609. 23:44but I realized that that energy wasn't
  610. 23:47going to make me a better artist. It
  611. 23:49just was going to make me a bitter one.
  612. 23:51So, I started to see them from a
  613. 23:53different perspective. Before you get
  614. 23:55upset at an artist using AI, I want you
  615. 23:58to think about who that person on the
  616. 24:01other side of the screen might be.
  617. 24:03Maybe it's an 18-year-old kid who was
  618. 24:06nervous about getting on camera and
  619. 24:08finally got ready to make content to pay
  620. 24:10his tuition. Maybe it's a traditional
  621. 24:12artist using AI alongside his
  622. 24:15fundamentals because he's trying to stay
  623. 24:17competitive in a brutal job market. Or
  624. 24:19maybe it's somebody like you at the same
  625. 24:22age you started 3D because it was the
  626. 24:25latest creative tech in the market. But
  627. 24:27you don't have to see AI artists as your
  628. 24:29enemy. I came across a random comment
  629. 24:32online that stuck with me for a while
  630. 24:35when AI videos just started to pop up.
  631. 24:38It was from a traditional 2D animator.
  632. 24:41He said, "I hope AI takes your job the
  633. 24:43same way 3D and VFX artists took ours."
  634. 24:48Think about what it takes to write that,
  635. 24:51to still be carrying that burden 30
  636. 24:53years later, to watch a new generation
  637. 24:56of artists face a hard moment and find
  638. 24:58satisfaction in it. That's what
  639. 25:00unprocessed anger becomes if you let it
  640. 25:03sit. It calcifies. It waits its turn to
  641. 25:07point back as someone else.
  642. 25:09I don't want that to be us in 20 years.
  643. 25:12At the start of this conversation, I
  644. 25:14said AI was going to do something deeper
  645. 25:16than replacement. Here's what I meant.
  646. 25:19The obvious answer is the work, the
  647. 25:21career, the job. But I'm guessing you
  648. 25:24weren't a 3D artist all your entire
  649. 25:26life. You've probably switched jobs
  650. 25:28before. Maybe you got laid off at some
  651. 25:31point. And none of those setbacks
  652. 25:33probably hit the same way AI hits. If
  653. 25:37you've been in the game long enough, 3D
  654. 25:39art is more than just what you do. 3D
  655. 25:42artists become your friends, your
  656. 25:44workspace becomes a second home. You
  657. 25:46probably spent more time in front of a
  658. 25:483D software than you spend doing
  659. 25:51anything else.
  660. 25:52After you do this long enough, 3D artist
  661. 25:55isn't a job title anymore. It becomes
  662. 25:58your identity. And the thought of what
  663. 26:00you are without it can be terrifying. AI
  664. 26:03is disrupting our industry, but it what
  665. 26:05it's really threatening is the identity
  666. 26:07that you'd feel incomplete without. The
  667. 26:10projects, the titles, the credits. Those
  668. 26:13were always part of something much
  669. 26:15bigger. They didn't define who you are.
  670. 26:18They came to manifest because of what
  671. 26:20you are. They were the reflection of
  672. 26:22your passion, your love, and your
  673. 26:24creativity.
  674. 26:25And AI can never take that away from
  675. 26:28you.
  676. 26:29And the years you spent learning your
  677. 26:30tools, those didn't go to waste either.
  678. 26:33If you learn Blender's node editor, you
  679. 26:35can learn ComfyUI. Nodes are nodes. If
  680. 26:38you script it in Maya, you can structure
  681. 26:40prompts. The thinking is the same. The
  682. 26:43strengths you built didn't go away. They
  683. 26:45just became transferable. And I finally
  684. 26:47have an answer for Helen.
  685. 26:49Helen, AI can generate something that
  686. 26:52looks impressive. Your years of 3D or
  687. 26:55would tell you if it actually works.
  688. 26:58That's the part that AI doesn't give
  689. 26:59you, judgement. And judgement only comes
  690. 27:02from doing the work.
  691. 27:04So, no, you didn't spend years learning
  692. 27:05the wrong thing. You built the filter.
  693. 27:08You built the eye. You built the
  694. 27:10judgement that decides where AI helps,
  695. 27:13>> [music]
  696. 27:13>> where it fails, and where your skill
  697. 27:15takes over. AI doesn't replace serious
  698. 27:183D artists. It replaces pieces of the
  699. 27:20work. It replaces shortcuts. It replaces
  700. 27:23the version of the artist who never
  701. 27:25learned how to judge the result. If you
  702. 27:28understand the craft, AI doesn't erase
  703. 27:30what you built. It gives you something
  704. 27:32new to direct. So, keep building the
  705. 27:34fundamentals, then push past the fear
  706. 27:37and learn the AI tools, too. Find their
  707. 27:39strengths, find their weaknesses, find
  708. 27:41where they fit into your own workflow,
  709. 27:44and where they don't. Not because
  710. 27:45someone on YouTube told you to, because
  711. 27:48you deserve to find your own truth.
  712. 27:50>> [music]
  713. 27:51>> And once you find your own truth, you
  714. 27:52can't be manipulated into walking into
  715. 27:55somebody else's version of a future you
  716. 27:58didn't sign up for. The same goes for
  717. 28:01the rest of you. I want to leave you
  718. 28:03with two questions. If you weren't a 3D
  719. 28:06artist, would you hate AI mesh
  720. 28:08generators as much as you do?
  721. 28:10And if you were all in on AI, if AI took
  722. 28:13its next leap tomorrow and automated
  723. 28:16your entire AI workflow you're building
  724. 28:18right now, would you still be cheering
  725. 28:20it on?
  726. 28:21You were never just a 3D artist. [music]
  727. 28:23You were an artist who happened to find
  728. 28:253D. The thing in you that wanted to make
  729. 28:28something, that part was never in the
  730. 28:30software. But if you live in anger and
  731. 28:33fear of AI, you're dimming your own
  732. 28:35light. You're giving your power away.
  733. 28:37Anger and fear won't protect what you
  734. 28:39built. They'll just take up the space
  735. 28:41your creativity needs to live. Let them
  736. 28:44go. Find the courage to step out of
  737. 28:47those feelings and into your art. Go
  738. 28:49make the thing only you can make. The
  739. 28:51future is the one you decide to walk
  740. 28:53into.
  741. 28:57There's a lot of people once they get
  742. 28:59into like late 40s, 50s, they they get
  743. 29:01in their head
  744. 29:03that
  745. 29:03they're too old to do something. Well,
  746. 29:05you show them somebody, you know, that
  747. 29:07it's possible even when they're Well, in
  748. 29:09their 70s, all right. That inspires
  749. 29:11people. So, your your inspiration's a
  750. 29:13lot.
  751. 29:15So, thank you for
  752. 29:16You do great work and I I I appreciate
  753. 29:18you being part of my community. Stay
  754. 29:20positive.
  755. 29:22I think you you you get in your own head
  756. 29:24sometimes. Your work speaks volumes and
  757. 29:26you're not
  758. 29:27just good for your age, you're just good
  759. 29:29for your You do good all the time.

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