I Spent $15K on Storytelling Courses. Here's What I Learned — Transcript

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1. 0:00I spent 15,000 on storytelling courses
2. 0:03in the past few years but in these
3. 0:05courses I learned three major lessons
4. 0:07that made the entire investment worth it
5. 0:10if you apply these lessons you will take
6. 0:11your story from let say this average
7. 0:13story to this WOW story let's go lesson
8. 0:17number
9. 0:18one quickly think of a childhood memory
10. 0:22now any memory that pops to your mind
11. 0:24your brain is probably going like
12. 0:26landing on something right got it okay
13. 0:29now how old were you in that memory um
14. 0:32what did you feel in that memory and
15. 0:34also why do you think you remember that
16. 0:37memory I'll tell you why it's probably
17. 0:40because of the emotions involved with
18. 0:42that these can be pleasant emotions like
19. 0:44happiness or excitement or unpleasant
20. 0:47emotions like fear or sadness compare
21. 0:50that with let's say something that
22. 0:52happened a week ago in class in a
23. 0:54meeting in an interaction with a friend
24. 0:56we probably forgot 99% of that now if
25. 1:00you want to be remembered with your
26. 1:01story you got to bring in emotions so
27. 1:05big idea number one bring in emotions
28. 1:08Into Your Story one very powerful
29. 1:10technique to make any story more
30. 1:12emotional is to share the thoughts of
31. 1:15the character in that crucial moment of
32. 1:17the story we all have tons of thoughts
33. 1:19throughout the day right share some of
34. 1:21these thoughts what does the character
35. 1:23hope dream fear plan whatever they want
36. 1:26to have in their lives now let me give
37. 1:29you two examples okay uh first example
38. 1:32instead of saying oh I was very excited
39. 1:35to give that presentation say I thought
40. 1:38oh man I'll crush this this will be the
41. 1:40best presentation of my life my boss
42. 1:42will probably look at me and give me the
43. 1:43promotion after that second example um
44. 1:47instead of saying oh I was beating
45. 1:49myself up over the 10 pounds that I have
46. 1:52gained say I
47. 1:55thought what is going on with you
48. 1:58Phillip right you can't even even stay
49. 2:00one day without sugar like what's wrong
50. 2:02with you why are you so
51. 2:05inconsistent do you see the difference
52. 2:07there on one it was very neutral it was
53. 2:09not very exciting the other was sharing
54. 2:11the thoughts in immediately increasing
55. 2:14the stakes of that story now just keep
56. 2:17in mind that your thoughts they're not
57. 2:19very intellectual right give your
58. 2:21listeners these raw unfiltered thoughts
59. 2:25that will make it IM more interesting
60. 2:27all right if you combine this lesson
61. 2:29with the next lesson your stories will
62. 2:31be better than 99% of the stories out
63. 2:33there lesson two let me give you two
64. 2:36examples that show the lesson okay first
65. 2:39example well on that day um very
66. 2:42surprisingly I lost my
67. 2:44job you'd be like ah whatever right why
68. 2:47would I care let me now give you a
69. 2:49second example um on that day I walked
70. 2:53into my manager's office and it's this
71. 2:55cold office like no decoration on the
72. 2:57wall no natural sunlight and at that
73. 3:00moment my manager asked me to sit down
74. 3:02I'm like this is weird right he had
75. 3:04never asked me to sit down before in his
76. 3:06life and then my manager
77. 3:09said look Phillip um I I like working
78. 3:14with you I think you're a great guy but
79. 3:16our investors asked us to be leaner wait
80. 3:19what what do you mean leaner what are
81. 3:21you talking about well Phillip
82. 3:24um we got to let you go do you see the
83. 3:28difference the result is the same but in
84. 3:31the second example I take you into the
85. 3:33physical moment of the story so lesson
86. 3:36number two bring your listeners into the
87. 3:39scene that scene can be any physical
88. 3:42location for example it could be the
89. 3:44first scene could be you in your
90. 3:46manager's office the second scene could
91. 3:48be you in the bathroom I don't know
92. 3:51maybe crying the third scene could be
93. 3:53you standing in front of the office in
94. 3:55the rain whatever it is take your
95. 3:59listeners into the scene of that story
96. 4:01so describe all the details involved
97. 4:03with this the colors the smells the
98. 4:05sight the dialogue all the details that
99. 4:08bring your story to life scenes and
100. 4:10emotions are very powerful if you
101. 4:12already have a story but a lot of people
102. 4:15struggle with having the right story
103. 4:16that they could tell so let's fix that
104. 4:19lesson
105. 4:20three now the one thing that prevents
106. 4:24people from telling stories the most is
107. 4:27that they don't think that they have any
108. 4:29interesting stor us to tell they're like
109. 4:31oh my life is just normal right I guess
110. 4:33I don't have that many cool interesting
111. 4:36experien that I could
112. 4:38use well what I learned in all these
113. 4:40courses is the problem is not that you
114. 4:42don't have any interesting experiences
115. 4:45the problem is that you don't know how
116. 4:47to spot them lesson number three you
117. 4:49already have incredible stories you just
118. 4:52need to dig them up now how can you do
119. 4:54that you can do that by doing a powerful
120. 4:56exercise called first last best worst by
121. 4:59Matthew digs now how does it work you
122. 5:02take out a sheet of paper or you open a
123. 5:03spreadsheet and you put in five columns
124. 5:06first prompts then first last best worst
125. 5:11now the prompts can be anything that
126. 5:13triggers a memory let me give you an
127. 5:15example let's say my prompt is gifts so
128. 5:18I asked myself uh what was my first gift
129. 5:22like ah yes that was that Hansel that I
130. 5:24got when I was three years old don't
131. 5:26know why my parents got this uh then I
132. 5:28asked myself uh what was my last gift oh
133. 5:33yeah that was that weighted blanket I
134. 5:35got for my birthday um what was my best
135. 5:39gift M definitely the tedex coach that I
136. 5:42got for my sister for my birthday and
137. 5:45let's see what was my worst gift
138. 5:48definitely the Peppermill that I got
139. 5:50from my friends from the NBA worst gift
140. 5:53screw you guys for
141. 5:54that now at that point I only note down
142. 5:57one or two words to remember that memory
143. 6:00I don't go into the story yet after that
144. 6:02I go into the other prompts that I want
145. 6:04to cover now what are other prompts that
146. 6:06could be kiss injury hobby job car um
147. 6:12book trouble whatever it is go through
148. 6:16more prompts to help you uncover some of
149. 6:18these memories once you have done that
150. 6:20maybe for like 10 minutes of just trying
151. 6:22to uncover these memories you can then
152. 6:24look at your entire table or your entire
153. 6:27sheet and see out of all of these
154. 6:30memories are there any memories that
155. 6:32stand out any memories that are a little
156. 6:34bit more emotional more surprising or
157. 6:37more entertaining well that's your story
158. 6:40all right these were the three lessons
159. 6:42I've learned from all these storytelling
160. 6:44courses but just in case you want to go
161. 6:46a little bit deeper into storytelling
162. 6:47you may want to check out this next
163. 6:49video in this video I'm going to share
164. 6:51the three lessons I've learned from
165. 6:52Reading 34 books on storytelling see you
166. 6:58there
167. 7:00[Music]
168. 7:01n