I Sell PDFs With AI and It Changed My Life (Revealing Everything) — Transcript

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1. 0:00Eight years ago, I was folding burritos
2. 0:02for minimum wage at a fast food chain,
3. 0:03sharing a one-bedroom apartment with
4. 0:05four other guys because that's all I
5. 0:07could afford, drowning in student debts.
6. 0:09[music] Today, I run a digital product
7. 0:11business that's made well over $32
8. 0:14million in sales, selling simple PDFs in
9. 0:16digital products online. And I did it
10. 0:18without being a world-class expert,
11. 0:20without selling on Amazon, without
12. 0:21burning money on ads, without any
13. 0:23inventory, shipping, or massive customer
14. 0:25service team, and without some massive
15. 0:27personal brand from the start. So, if
16. 0:28you've ever wondered quietly whether
17. 0:30selling digital products with AI could
18. 0:32actually work for you in 2026 with the
19. 0:34market being this saturated, this is the
20. 0:36exact video that I wish someone handed
21. 0:38me when I was just getting started. I'm
22. 0:40going to walk you through the exact
23. 0:42five-step system that I personally use
24. 0:44and that my top students use that is now
25. 0:45produced thousands of business operators
26. 0:48making real money online. Listen, before
27. 0:50I made a single dollar online, I hit a
28. 0:52wall. I grew up in an immigrant family.
29. 0:54My parents worked themselves to the
30. 0:55bones I could go to a good school, and I
31. 0:57did. I got into UCLA, the number one
32. 0:59public research university in the
33. 1:00country. And that was supposed to be the
34. 1:02finish line. Get into a good college,
35. 1:03get a good job, save a little, retire at
36. 1:0565. The entire script that every kid
37. 1:08like me grew up being handed. But while
38. 1:10I was at UCLA, one conversation broke
39. 1:13that script for me forever. I was at
40. 1:15church on Sunday, and a medical doctor
41. 1:16that attended the same church, almost 50
42. 1:18years old, told me with relief in his
43. 1:20voice that he had finished paying off
44. 1:22his medical school debt that year. And I
45. 1:23walked to the parking lot and I looked
46. 1:25at him, and he pulled out in this 1998
47. 1:27Toyota that looked like it was one bump
48. 1:29away from falling apart. I stood there
49. 1:31and I did the math. If a medical doctor,
50. 1:33one of the most respected, most
51. 1:35difficult careers on the planet was
52. 1:37still drowning at near 50 years old,
53. 1:39what was waiting for me at the end of
54. 1:40this safe path? And that was the moment
55. 1:43that I had find another way. So, I tried
56. 1:45everything that you probably tried. I
57. 1:46did drop shipping, I started an ATM
58. 1:48business, I got robbed, started a
59. 1:49jewelry business out of my dorm room,
60. 1:51and all of these flopped. Some of them
61. 1:52even lost me money that I had borrowed
62. 1:54from my family. And for years, I built
63. 1:56one business after another and got
64. 1:57nowhere. And then almost by accident, I
65. 1:59stumbled into the one model that
66. 2:01actually worked, digital products. In my
67. 2:03first year selling a single digital
68. 2:04product, I went from zero to over
69. 2:06$500,000 in sales. No inventory, no
70. 2:09shipping, no customer service nightmare.
71. 2:11I built it once and I sold this product
72. 2:13over and over again. And that was the
73. 2:15moment that everything clicked for me.
74. 2:16Fast forward to today, that same
75. 2:18business model has now made over $30
76. 2:20million in sales. And the wildest part
77. 2:23about this is this business has only
78. 2:25gotten easier since AI showed up. The
79. 2:27things that used to take me weeks or
80. 2:28months now take me minutes. And the
81. 2:30barrier to entry is the lowest that it
82. 2:32has ever [music] been in human history.
83. 2:34Now before I show you the system, I want
84. 2:35to be clear about what this is not. This
85. 2:37is not selling ebooks on Amazon. Amazon
86. 2:39is a trap and it's only gotten worse in
87. 2:41the last 12 months, not better. You do
88. 2:43not own the customer there. You do not
89. 2:45own the pricing. You do not own the
90. 2:46platform. Amazon owns all three of them.
91. 2:48And right now Amazon Direct Publishing
92. 2:50with Kindle, KDP, is flooded with
93. 2:53AI-generated slop faster than it can
94. 2:55ever be moderated. This is also not
95. 2:57dancing on TikTok. What I'm about to
96. 2:59show you is the complete opposite of all
97. 3:02that. There are two ways to start a
98. 3:03business. The first way is what almost
99. 3:05everyone does. You sit down, you think
100. 3:06about what you would love to build,
101. 3:08maybe your hobby, maybe a skill that
102. 3:09you're passionate about, and you build
103. 3:10it. And then you go hunting for people
104. 3:12that might want it. This is called the
105. 3:13creation-first pathway. It's also the
106. 3:15slowest, most expensive, most
107. 3:17failure-likely way to start [music] a
108. 3:19business. The second is the complete
109. 3:20opposite. You look at the market first.
110. 3:22You find a topic where people are
111. 3:24already paying money, already searching
112. 3:26for answers, already buying products
113. 3:28from somebody. And then you build your
114. 3:30version of that for that audience. This
115. 3:32is what we call AI product arbitrage.
116. 3:35The market tells you what to sell and AI
117. 3:37helps you build it faster than anyone
118. 3:38else can. So now, the only thing that
119. 3:41matters is whether you point your effort
120. 3:42at something the market already wants.
121. 3:44Proven demand beats original ideas every
122. 3:47single time. So let me walk you through
123. 3:49the exact system. Five steps beginning
124. 3:51to end. Step one, pick the niche the
125. 3:53market is already paying for. Do not
126. 3:55start with what you love. Let me say
127. 3:57that again. Do not start with what you
128. 3:59love. Start with what people are already
129. 4:01buying. Open up Instagram, open up
130. 4:03YouTube, open up Etsy, Gumroad. It
131. 4:05doesn't matter what you open up, but
132. 4:06just type into the search bar a couple
133. 4:08keywords and look at what's selling.
134. 4:09Type in productivity, fitness,
135. 4:11relationship advice, money, make money
136. 4:13online, mental health, career, side
137. 4:15hustles, AI tools, faith,
138. 4:16self-development. These are what are
139. 4:18called evergreen niches because they're
140. 4:20evergreen, the demand never stops. Just
141. 4:21pick one of them. You do not need to be
142. 4:23the world's leading expert in it. You
143. 4:24just need to be one step ahead of the
144. 4:26person that you're selling to. That's
145. 4:27it. A college freshman can write a study
146. 4:29guide for high schoolers. A 30-year-old
147. 4:31who lost 20 pounds can teach a
148. 4:3340-year-old who wants to do the same
149. 4:34thing. Step two, find the specific pain
150. 4:37inside that niche. This is where most
151. 4:39people get stuck. They pick a niche like
152. 4:40fitness and then they try to sell a
153. 4:42generic ebook called how to get fit.
154. 4:44Nobody's going to buy that. There's no
155. 4:45specific problem in that title. Nobody
156. 4:47wakes up at 11:00 p.m. on a Tuesday
157. 4:49night and types in how to get fit into
158. 4:51the Google because their life is on
159. 4:52fire. What people do search for is how
160. 4:55to lose 15 pounds before my wedding in
161. 4:57the next 8 [music] weeks. That's a
162. 4:58specific pain and that's a product that
163. 5:00can make you a lot of money. So, how do
164. 5:02you find these? You go to where the
165. 5:03audience already is and you read what
166. 5:06they are saying. Go to the comment
167. 5:07sections of the biggest videos in your
168. 5:09niche. Go to Reddit threads where they
169. 5:11vent. Go to Amazon reviews of the books
170. 5:13that they're already buying and read the
171. 5:15three-star reviews especially because
172. 5:17that is where people tell you exactly
173. 5:19what is missing. Read what they ask,
174. 5:21read what they complain about and you'll
175. 5:23notice that the same problem will come
176. 5:24up again and again. That [music] is your
177. 5:26product. Step three, build the product
178. 5:29with AI in a single afternoon. This part
179. 5:32used to take months. It can now take
180. 5:34minutes or hours. Open up Claude or
181. 5:35ChatGPT, either one works and paste your
182. 5:37pain point that you found in step two
183. 5:39and tell the AI exactly who the customer
184. 5:41is, what the painful problem is and what
185. 5:44is the specific outcome that they want.
186. 5:46And then, ask it to write you a 5-to-10
187. 5:49page ebook or guide that solves that
188. 5:51problem step-by-step. The first draft
189. 5:54will not be perfect. That's totally
190. 5:55fine, because you're not publishing the
191. 5:57first draft. You're editing it. You are
192. 5:59adding your own voice. You're adding the
193. 6:01one or two original ideas that only you
194. 6:03have. And you're adding examples from
195. 6:05your own life. You are removing the
196. 6:07parts that sound generic, and you can
197. 6:09use Canva for the cover. You can simply
198. 6:11use a simple PDF export for the file
199. 6:13itself. Price it between $27 and $47,
200. 6:16not $9. Too cheap signals low quality.
201. 6:19But, you're also not going to charge
202. 6:20$297, because you have no proof or
203. 6:22testimonials yet. That price range is a
204. 6:24sweet spot where buyers don't think
205. 6:25twice, and you still get a real margin
206. 6:27on every sale. Quick thing, we're trying
207. 6:29to hit 100,000 subscribers by July. If
208. 6:31you're getting value from this video, I
209. 6:33would really appreciate if you hit the
210. 6:34subscribe button. It genuinely helps our
211. 6:36channel more than you know. And step
212. 6:37four, drive traffic with content that
213. 6:39matches the pain. You do not need to be
214. 6:42some content creator. You do not need to
215. 6:44grow 100,000 followers. You do not need
216. 6:46to even learn video editing. You just
217. 6:48need to make short, simple content,
218. 6:507-second videos on Instagram Reels,
219. 6:52TikTok, YouTube Shorts, that speaks
220. 6:54directly to the exact pain point that
221. 6:57your problem solves. If your problem
222. 6:58solves how to wake up at 5:00 a.m.
223. 7:00without feeling destroyed, then your
224. 7:02content is about waking up at 5:00 a.m.
225. 7:03without feeling destroyed. Not
226. 7:05productivity in general. Not morning
227. 7:06routines in general. The specific pain.
228. 7:08And when you do that, two things are
229. 7:10going to happen. First, the algorithm
230. 7:12shows your content to the exact people
231. 7:14who have that pain. And second, the
232. 7:16people who watch your content will
233. 7:17self-qualify. And by the time they click
234. 7:19your link in bio, they already know they
235. 7:22have the problem. And they already know
236. 7:24that you might have the answer. You
237. 7:25don't need to film yourself. You can use
238. 7:27simple AI avatars, a blonde woman, a
239. 7:29white guy, an Asian person, screen
240. 7:31recordings, voice-overs. It doesn't
241. 7:32matter. You can be anyone you want to be
242. 7:34online. And most of these successful
243. 7:35operators online right now have never
244. 7:37showed their face one time. Like this AI
245. 7:39avatar right here, this Asian monk, the
246. 7:40founder, who's a friend of mine, makes
247. 7:42over $80,000 a month selling simple $50
248. 7:46ebooks with this guy, and the actual
249. 7:48human founder behind it has never once
250. 7:50showed his face. And the reason why this
251. 7:51works so well is because the platform,
252. 7:53Instagram or TikTok, they don't care who
253. 7:56the face is. The customer doesn't care.
254. 7:58The only person that's insecure about
255. 8:00the face is you and your ego. And that's
256. 8:02a problem that we can work on later. So,
257. 8:04that's why AI works so well. And step
258. 8:06number five, before you build anything,
259. 8:08you must validate. Before you write a
260. 8:10single page, please validate it. There
261. 8:12are two ways to do this. Pick either
262. 8:14one, and better yet, do both. The first
263. 8:16way is the AI listening pass. Go pull 50
264. 8:19to 100 comments from the top videos in
265. 8:22your niche. Copy them. Screenshot them.
266. 8:23From your phone, upload them into
267. 8:25Claude, and ask it to find the most
268. 8:26painful repeated problems in those
269. 8:28comments. And AI is incredibly good at
270. 8:31filtering through comments. It will read
271. 8:32through hundreds of comments in seconds,
272. 8:34and surface the exact wording that your
273. 8:37audience uses to describe their own
274. 8:38struggle. And that is the wording that
275. 8:40you are going to use in your product
276. 8:41title, in your sales page, and in your
277. 8:43content that ends up generating the
278. 8:45thousands of views of potentially
279. 8:47interested buyers. The second way is the
280. 8:49demand signal rule. Open Instagram. Find
281. 8:51accounts in your niche that have a few
282. 8:53thousand followers. Just type it into
283. 8:54the search bar, they'll pop up. And look
284. 8:55for posts that have at least two times
285. 8:57as many views as the account has
286. 8:59followers. So, for example, if the
287. 9:01account has 5,000 followers, find
288. 9:03specific posts that have at least 10,000
289. 9:05views. That is the demand signal. The
290. 9:07algorithm is rewarding the exact content
291. 9:10because the audience clearly wants more
292. 9:12of it. Pull five to 10 of those posts.
293. 9:14Look at what they all have in common.
294. 9:15That is your product. You do all of this
295. 9:18before you ever write a single page of
296. 9:19your product. Now, why is this? Because
297. 9:21the validation that we just did is free.
298. 9:24The creation is what's expensive. The 30
299. 9:26to 60 minutes you spent reading comments
300. 9:29and pulling demand signals, that will
301. 9:31save you hours in the next three months
302. 9:32of building something that nobody wants.
303. 9:34That's why we we this. Now, here is
304. 9:36where I have to address the question
305. 9:38that you probably already have in your
306. 9:39head right now. Richard, isn't this just
307. 9:41copying? If I look at what's selling and
308. 9:43then I build my own version, am I not
309. 9:44just ripping someone else off? No,
310. 9:46that's not what we're doing. Because
311. 9:47here's the difference. When you study
312. 9:49the market and build your own version,
313. 9:50you are doing what every successful
314. 9:52business in history has done. Apple did
315. 9:55not invent the smartphone. Netflix did
316. 9:57not invent streaming. Tesla did not
317. 9:58invent electric cars. They all studied,
318. 10:00what is something that the world
319. 10:02actually wants? And then, how do I build
320. 10:05a better, more specific and
321. 10:06differentiated version? That's how the
322. 10:08market works. That is how innovation
323. 10:10works. The mistake [music] is thinking
324. 10:12that you have to copy the product.
325. 10:14You're not copying, you're modeling.
326. 10:16You're taking inspiration from the
327. 10:17demand and then you change a few things.
328. 10:19Your angle, your packaging, and your
329. 10:21positioning. Angle is who you're
330. 10:23speaking to and the specific problem
331. 10:24that you solve. The market might have a
332. 10:26thousand productivity books. There are
333. 10:27not a thousand productivity books for
334. 10:29nurses working night shifts, right?
335. 10:31There's your angle. Packaging is the
336. 10:32format. Is this a 10-page PDF? A 7-day
337. 10:35course that gets sent to your email
338. 10:36every day? A short video series? A
339. 10:38workbook with templates? It's the same
340. 10:40information, but it's packaged into a
341. 10:42different container. And different
342. 10:43containers attract different buyers. And
343. 10:46finally, the positioning. The
344. 10:47positioning is the price, the name, the
345. 10:49promise, and the proof. Is your product
346. 10:51called productivity tips or is it called
347. 10:53the 5:00 a.m. reset for exhausted night
348. 10:55shift nurses? Same niche, totally
349. 10:57different product. And a totally
350. 10:59different price that you can charge.
351. 11:00Everything I just walked you through is
352. 11:02genuinely simple. Five simple steps,
353. 11:04each one able to be executed within a
354. 11:06weekend. And remember that information
355. 11:09without implementation is absolutely
356. 11:11meaningless. You actually have to go
357. 11:12read the comments and do the work. You
358. 11:14have to open up AI and talk to Claude
359. 11:16back and forth and write the prompts.
360. 11:17You actually have to make the 7-second
361. 11:19videos, even if it's faceless. You got
362. 11:20to use AI tools to make these videos.
363. 11:22And you have to ship out the product
364. 11:23before you feel ready. The reason most
365. 11:25people watching this will do absolutely
366. 11:27nothing is not because the system
367. 11:28doesn't work, it's because they were
368. 11:29hoping I would tell them to press a
369. 11:31button and then money will literally
370. 11:33fall into the bank account with zero
371. 11:34effort. That button, my friend, in life
372. 11:36doesn't exist. It never will exist.
373. 11:38Digital products have given me a life
374. 11:40that I genuinely did not believe was
375. 11:42possible when I was folding burritos for
376. 11:43minimum wage at age 21. I've been able
377. 11:45to pay off a $350,000 mortgage that my
378. 11:48parents spent 30 years trying to pay
379. 11:49off. I've been able to take month-long
380. 11:51trips with my wife and family. I've been
381. 11:52able to build something that does not
382. 11:54require me to trade my time for a
383. 11:56paycheck at a job that I hate. The
384. 11:58reason why it matters is because the
385. 12:00safe path that I was raised to follow,
386. 12:02good school, good grades, good job, save
387. 12:04a little, retire at 65, it does not lead
388. 12:06to where they told us it leads. The
389. 12:08doctor I met at church at 50 years old
390. 12:10still driving a beat-up Toyota. That is
391. 12:12the destination of the safe path [music]
392. 12:14for most people. Digital products gave
393. 12:15me something different. You do not need
394. 12:17a degree to do this. You do not need
395. 12:19certifications. You do not need a giant
396. 12:20audience. You do not need to be on
397. 12:22camera, either. And you don't need
398. 12:23permission. You need a niche that the
399. 12:25market is already paying for. A product
400. 12:27built with AI in an afternoon and
401. 12:29content that matches the pain, and the
402. 12:31willingness to ship before it feels
403. 12:33ready. That's it. That is the whole
404. 12:35game. So, the only question that matters
405. 12:37is whether you are going to be one of
406. 12:38the people that just watches this or
407. 12:40someone that actually executes on this.
408. 12:41And if you've made it this far, you
409. 12:43clearly are serious. So, I want to give
410. 12:44you the next step. I put together a free
411. 12:46on-demand masterclass that goes [music]
412. 12:48way deeper than I ever could fit into
413. 12:50the gist of this video. And on the
414. 12:51step-by-step masterclass, which is
415. 12:53totally free, I walk you through the
416. 12:54exact AI arbitrage system step-by-step
417. 12:57of how to go from zero to over $100,000
418. 12:59a month. And I go through real-life case
419. 13:01studies, including how my top student,
420. 13:02Lula, built her thriving business with
421. 13:04simple digital products while still in
422. 13:05graduate [music] school. I show you
423. 13:07exactly how to find the proven product.
424. 13:09I give you the full traffic system,
425. 13:10exactly how to post, and how to do this
426. 13:12faceless if you never want to show your
427. 13:14face. And it's completely free here on
428. 13:16YouTube. The link will be right here.
429. 13:17It's also the first link in the
430. 13:18description. So, if you're serious, tap
431. 13:20right here and watch this next before
432. 13:22this video is taken down. Watch it next,
433. 13:24and I'll see you on the other side.