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I Made This Video for One Person (Steal the Plan) — Transcript

by Alston Godbolt · 2,789 words · 396 segments · language en · Watch on YouTube

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0:00Yesterday I ran into a grown man who
0:02I've known since he was a tiny little
0:04boy. It's funny to think about. Um I
0:06remember going to the YMCA. This is
0:09maybe 20 25 years ago where I would play
0:11basketball with his his dad. I remember
0:14him and his little brother coming in
0:15bouncing in. You know, their heads were
0:17bobbling along uh holding basketballs
0:20that were too tall for them. Uh when I
0:22saw him yesterday, it was great catching
0:24up with him and I said, "Hey, look, you
0:26need to do one of two things." He's a
0:28He's currently a teacher. I said, "Look,
0:30you need to do one of two things. Either
0:31you need to get into administration or
0:34you need to start coaching kids how to
0:36play basketball."
0:38And he looked at me with a little
0:39hesitation. He's got a young kid at
0:41home, so I understand not wanting to uh
0:43devote more time to other kids. Um, and
0:46he's busy. He wants to spend time with
0:47his family. And I get it. And so this is
0:49what I said what he should do. I said,
0:51"You know what? take the skill that you
0:53already have and put it online because
0:56you can help maybe 20 kids a week if
0:59you're doing it in person here in
1:00Kenosha or you can help millions of
1:03people worldwide and potentially make
1:06more money. So, I told him what I would
1:07do is I'd make a video just for him, but
1:09take the examples that I give you and
1:11apply it to your life. Take whatever
1:12hobbies, skills, passion, um things that
1:15you like to talk about and teach other
1:18people and you can make money. So, we're
1:19going to lay everything out. We're going
1:21to talk about how to get eyeballs. We're
1:23going to talk about how to t turn those
1:24eyeballs into money in the bank. And
1:27we're going to do it all right here.
1:29[laughter] So, let's go ahead and get
1:31started. First thing you're going to do
1:32is you want to identify a group of
1:34people that you want to help. A specific
1:36group of people. You don't want to try
1:38and help 10 million people. You need to
1:40help a 1 million people. 1 million is a
1:43good target. Uh because 1% of those 1
1:45million people are going to potentially
1:47buy something from you, which turns into
1:49a good living. So step number one,
1:51identify a group of people that you want
1:53to help. Look back what look at things
1:55that you've done in your past. Look at
1:57questions that people have asked you.
1:58Look look at what people have come to
2:00you for help for. In this example, he
2:03played basketball. I wanted him to
2:05potentially coach my kids one-on-one.
2:07And so his thing is going to be
2:08basketball. Now, don't worry if there
2:10are 10,000 people that are already
2:13teaching basketball. That means that
2:15there's opportunity. That means that
2:16there are millions of people out there
2:18that want to learn, need to learn, that
2:20will pay you for uh your knowledge,
2:22skills, and experience. One of the
2:24biggest drawbacks I get or or push backs
2:26that I get, people will often say,
2:28"Well, Austin, it's too saturated."
2:30Saturation is a myth. Um I don't believe
2:32in saturation. It just lets you know
2:34that there is an area of opportunity.
2:37What you're going to do is you're going
2:38to separate yourself based using your
2:41knowledge, skills, and experience. Now,
2:44he played division one basketball. Most
2:46people out there have never played
2:48division one basketball, and that
2:49already separates himself from the
2:51people that are out there. I'm I'm not
2:53wearing this in in honor of him. I'm
2:55wearing this because I'm about to go to
2:57the gym. Anyway,
2:59use your knowledge, skills, and
3:01experience um to craft to create your
3:04own um unique angle. So, that's step
3:07number one. Identify a group of people
3:09that you want to help. Step number two
3:12is identify where you want to create
3:14content. Identify where people are
3:17already hanging out. Where are people
3:19going? Where they have a a question or a
3:22problem or a concern. The biggest places
3:24are usually YouTube, Tik Tok, Facebook,
3:27Instagram, um any social media platform,
3:30even Reddit. You could go on Reddit and
3:32you could dominate Reddit. The reason
3:34why you want to do this next is you want
3:36to see how people are asking questions
3:38and how people are discovering you. For
3:40example, on YouTube, people might be
3:42typing in best basketball drills for
3:45six-year-olds or how to shoot a
3:47basketball. Over on Tik Tok, it's more
3:49of a discovery engine. And so, you've
3:52got to be a little bit more maybe
3:53dynamic and you've got to um go out and
3:56find ways to to to draw attention and to
4:00keep that attention longer than 3
4:02seconds. Any platform will work. Any
4:04platform where millions or billions of
4:06people are already gathering is the
4:08perfect opportunity. Again, we're not
4:10worried about saturation. We're not
4:12worried about uh competition at this
4:14point. We simply want to make sure that
4:16there is a enough of a demand. So,
4:18people that are interested and we want
4:19to make sure that uh we understand the
4:22platform and that's really really
4:23important. Understand how people are
4:27reacting, how people are discovering
4:28your content. just figure out what is
4:31already working so that when we decide
4:33to create content, we're not trying to
4:35reinvent the wheel. One of the biggest
4:37mistakes I made is I was trying to
4:39reinvent the wheel when it came to
4:41creating content. Instead, I should have
4:43looked at what was already working and
4:45try and uh model that, not copy word for
4:48word, model what's already working with
4:50regard, for example, YouTube. If a
4:52specific type of thumbnail is already
4:54working, try and model that, but then
4:56add in your own spin or add in your own
4:58taste. Uh, so we've got the the niche or
5:02the idea, which is basketball. We've got
5:04the platform, which might be YouTube or
5:07even Tik Tok. Now, we need to start
5:09thinking about the type of content that
5:11we're going to make. What I would do,
5:13and I would recommend for him, if I was
5:15working with him one-on-one, is I would
5:16say, look at the videos that are
5:20performing well. Look at videos that
5:22have a good view to subscriber ratio.
5:24And what I mean by that is the video has
5:26more views than subscribers.
5:29Look at the title. Look at the
5:30thumbnail. And we're going to make our
5:33own video. We're not going to watch the
5:35original video and copy and steal. We
5:37want to model the title and the
5:38thumbnail and potentially change one
5:41variable within that title. So, if uh we
5:45see a title that works that says um best
5:48dribbling drills for six-year-olds, we
5:51might say best dribbling drills for
5:53left-handed six-year-olds or best
5:55dribbling drills for six-year-olds in
5:572026. We want to try and add a different
6:00variable or best dribbling drills for
6:038-year-old beginners. We want to try and
6:06tweak that one variable so the the video
6:09is unique enough where it's still your
6:11own, but it's signaling to YouTube who
6:14we want to help because ultimately
6:16YouTube and I think I said this
6:17yesterday, YouTube wants to keep people
6:19on the platform. And the best way to
6:20keep people on the platform is to show
6:23things that have worked in the past. So,
6:25if we model our title, best six best
6:29dribbling drills for six-year-olds, if
6:31we model that, best dribbling drills for
6:33left-handed six-year-olds, for example,
6:35we are showing to YouTube who we're
6:37trying to help, and we're modeling
6:38what's already working. We're not
6:40stealing, we're simply modeling. So,
6:43what you're going to do is you are going
6:45to look at the frequency that the people
6:48that are in the mid tier that are
6:49uploading. Uh, for example, larger
6:51creators are probably uploading once a
6:53month. Medium-sized creators are
6:55probably uploading at least once or
6:56twice a week. If you're on YouTube,
6:58smaller creators are probably uploading
7:01multiple to gain traction. So, I'm going
7:04to tell you if you're going to use
7:05YouTube, upload twice a week. If you are
7:07on Tik Tok uh or other vertical
7:10platforms, you're going to need to
7:12upload probably daily. Uh the other
7:14thing that you can do is you can react
7:16to other people's content. So, for
7:18example, Lethal Shooter was just
7:20shooting teaching Miss Rachel how to
7:21shoot jump shots. Why don't you react to
7:23it? That's a very simple way to start
7:25gaining traction. Talk about what Miss
7:27Rachel is doing wrong. Talk about how
7:29Miss Rachel traveled in one of her jump
7:31shots, right? So, react to what's
7:34already working, what's already
7:35trending, what's already popular. You
7:36can also create content about specific
7:38type of tools inside of um your niche.
7:42So, for basketball, there's maybe a
7:45specific shooting trainer that people uh
7:48recommend. and you could say, um, it's
7:50not as not all it's cracked up to be
7:52because here are the flaws. That's a
7:54great way to gra to gain traction
7:55because people are talking about the
7:57specific tool. So, we've got the the
7:59niche, we've got our content ideas, we
8:02know we're where we're going to create
8:03content. Now, let's talk about how to
8:05make money because obviously we want to
8:08do this. And thinking and talking about
8:10money is never a bad thing. And you
8:12should be confident enough to ask people
8:16for money because if you have a solution
8:18that truly helps them, you should be
8:20helping solve a problem. So, let's go
8:21ahead and talk a little bit about money.
8:23Now, for him, the first thing you want
8:26to do is you're going to want to create
8:28a um a tool or a guide to help your
8:31target audience solve the problem faster
8:33or easier. So, in the example of the of
8:36the basketball, maybe we can create a
8:39short training or a short guide uh to
8:41help someone achieve a specific result
8:43quickly in their niche. For basketball,
8:47maybe we create a a fitness plan, a
8:50shooting plan, a workout plan uh to help
8:53them inc improve their jump shot percent
8:55by 20%. It doesn't have to be a huge
8:58leap. And that's another mistake a lot
9:00of people make is they believe that they
9:02have to help people solve a huge
9:04problem. The first immediate solution
9:06that we provide is going to be a quick
9:09fix. Maybe it's just a um a shooting
9:12routine that they do every day for 2
9:14weeks. The first thing that we want to
9:16do is we want to create a solution that
9:19is immediate and they can see immediate
9:21results. Now you're probably saying,
9:22"Well, Austin, they can just look on
9:24CHBT for." Yes, that's true. They'll
9:26look on chatbt, but they're coming to
9:29you because or they'll buy from you
9:32because they've seen your content. They
9:34will build a parasocial relationship
9:37where they know, like, and trust you.
9:39So, step one is you are simply when when
9:41it comes to making money, you are going
9:43to build out and this can be a PDF, this
9:46could be a short workbook, a short um
9:49Excel spreadsheet or dashboard where you
9:52are helping them solve an immediate
9:54problem. Maybe it could be something as
9:56simple as um ball handling drills to do
10:00every day for two weeks to uh to reduce
10:04the number of steels or turnovers.
10:06[snorts] Um if you're in woodworking, it
10:08could be the 10 easy templates or
10:11blueprints to craft your first
10:13woodworking project. It doesn't need to
10:15be big. It doesn't need to be massive.
10:17And it doesn't need to solve all of the
10:19world's problems. Small, specific wins.
10:22So, we create this digital product, then
10:25we create keep creating content pushing
10:28people toward that digital product. What
10:31I like to use is a simple if then
10:33statement. If you want to improve your
10:35shooting percentage by 25%, then check
10:38out the link in my bio. If you want to
10:41uh become a better ball handler, that's
10:43kind of weak. If you want to reduce your
10:45turnovers, um, if you want to reduce
10:48your turnovers, then get my step-by-step
10:52guide linked in the description or DM
10:54me. Right? So, what's really cool about
10:56this is we are building a list full of
10:59buyers, a list of full of people that
11:01are willing to give you money. Chances
11:03are if you if they've given you money
11:05once, they are going to be more ready,
11:08willing, and able to give you money
11:10again if you solve their initial
11:11problem. So step one, we create a simple
11:15training where we charge $77
11:19and teach them a give them a quick
11:21result. We teach them how to improve
11:23their shooting percentage by 10%. They
11:26get that they do the workout, they
11:29increase increase their shooting
11:30percentage, then they're going to come
11:32back to you because every solution
11:34creates more problems. And what I mean
11:36by that is, let's say you increase your
11:38shooting percentage by 10% using u just
11:43simple shooting drills. The next thing
11:44is you're going to need to know how to
11:46shoot off the dribble or you're going to
11:47need to know how to uh improve your
11:50shooting percent by 50%. Or shooting
11:53with a hand in your face. And so what
11:55you can do there is you can uh create
11:58another course, you can create a guide
12:00that will help them solve that next
12:02problem. And this is what people will
12:04refer to as a value ladder. Russell
12:06Brunson calls it a value ladder. You get
12:08them in the door with a immediate
12:10solution. Then you offer them more and
12:12more solutions at a higher and higher
12:14price. Now, not everyone's going to
12:15spend more money with you, but that's
12:17okay. We don't want everyone to spend
12:19more money with us. We want to keep
12:21providing solutions to the problems that
12:23our audience has. And so, again, you're
12:26having that first product that you sell
12:28for seven or $17. you create a course
12:32for um to increase your entire offensive
12:37uh skills and ability, there are going
12:38to be more people that want your help.
12:40After that, there you can create an
12:42online community where you're providing
12:44ongoing tips. You can offer one-on-one
12:46coaching and consulting. You can even
12:48have people uh record themselves or
12:50record their kids shooting and
12:52dribbling. And then you provide
12:53feedback. Heck, that might even be the
12:55first digital product that you create.
12:58You say something as simple as, "For 25
13:01bucks, if you um record your son or
13:05daughter shooting jump shots, I will
13:07give you five tips to improve the way
13:10that they're shooting." That could be a
13:12very simple thing. They send you the
13:14video, you um you watch it, give them
13:17feedback, put your hand here, move your
13:20foot there, um and and you've got a
13:22digital product and you've got money
13:23coming in the front door. Now, really
13:26the only step is creating websites and
13:29funnels and all of that stuff, but that
13:30might be a separate video. But the
13:33overall it's really simple. Am I telling
13:36you it's easy? Of course not. It's
13:38simple, but not easy. Identify a group
13:40of people that you want to help.
13:42Identify where they're at. Learn that
13:45platform and how they interact and do
13:47things. Create content to get in front
13:49of them. and then create a small
13:52specific digital product to solve their
13:54first and immediate problem. If you do
13:57that and you do it consistently, that's
13:59the other part. Do it consistently and
14:01persistently, you will uh be successful.
14:04A lot of people quit because it doesn't
14:06work immediately. A lot of people quit
14:08because they're not seeing results and
14:10money in the front door within the first
14:12two months. I'm here to tell you, I've
14:14been at this for a long time. It will
14:17take you a good amount of time because
14:20you're still learning, right? You're
14:22learning as you go and you'll learn how
14:24to do new things and you will uh be
14:26frustrated and angry because it feels
14:29like it's not working, but I guarantee
14:30you it is. So, go out there and create
14:32the damn thing. Now, again, I'm not
14:35guaranteeing you that you will make any
14:36money, but um it's what I've done to be
14:39successful. Make sure that you are
14:41following all rules, policies, laws, and
14:44all of that good stuff. Uh this is not
14:46an income claim.

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