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I Made 3 Viral Roblox Games in a Row (Here's What I Wish I Knew Sooner) — Transcript

by Tizzy RBLX · 5,161 words · 747 segments · language en · Watch on YouTube

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  1. 0:00This video is called I made three viral
  2. 0:02Roblox games in a row and here's what I
  3. 0:04wish I knew sooner. Guys,
  4. 0:06most of my videos, you know, we're
  5. 0:07celebrating wins, but in this video I
  6. 0:09want to go over all of the lessons I've
  7. 0:12learned, the mistakes I've made, the
  8. 0:15failures for one of my games which I'm
  9. 0:18going to get into.
  10. 0:19That way you guys don't have to make
  11. 0:21these mistakes yourself. If you're new
  12. 0:22here, I mean, just look at my channel,
  13. 0:24here's proof. Each of these videos I go
  14. 0:27over
  15. 0:28three different games. We have Hack a
  16. 0:30Business, Build a Base and Steal, and
  17. 0:31Raisin Domly. Those are my three
  18. 0:33previous releases that went viral, okay?
  19. 0:36Now,
  20. 0:37without further ado, let's just [ __ ]
  21. 0:39dive in, man. We got a lot to go over
  22. 0:40today. I got screenshots, I got a lot of
  23. 0:42validated data. I just want to chop this
  24. 0:44up with you guys, all right? Let's start
  25. 0:45here, okay?
  26. 0:47Lesson number one, details matter a lot,
  27. 0:50especially for onboarding. You can see
  28. 0:52our game, Raisin Domly, it went viral
  29. 0:54around last month, you know, Caylus
  30. 0:56played it, Foltyn played it, etc., etc.
  31. 0:59I want to be crystal clear about
  32. 1:00something, all right? Time to be
  33. 1:02radically transparent. You guys see this
  34. 1:05title here?
  35. 1:06I made another $44,000 month Roblox
  36. 1:08game.
  37. 1:09This revenue screenshot was taken on a
  38. 1:14Monday after we had weekend revenue and
  39. 1:17I extrapolated it out. I did expect the
  40. 1:19game to make around 40 grand.
  41. 1:22Full transparency though, the game is
  42. 1:24now pretty much dead. You can see 235
  43. 1:26CCU and here's how much total USD it's
  44. 1:30made accounting for
  45. 1:32DevEx rates. So, around 10 to 12 grand
  46. 1:35short from what my video title said, but
  47. 1:37that's just radical transparency. And
  48. 1:39also, I'm moving away from simulators
  49. 1:41for this reason cuz I just can't [ __ ]
  50. 1:43sustain a family
  51. 1:44by
  52. 1:45making games that only survive for a
  53. 1:47month. So, that's a whole different
  54. 1:48story for a different day, but if you
  55. 1:50are trying to, you know, make a nice
  56. 1:52little bag here, this video is going to
  57. 1:54be perfect for you, dude. I'm going to
  58. 1:55break down, now that this game's dead, I
  59. 1:57can like finally like go back and show
  60. 1:59you guys everything. It's hard for me to
  61. 2:01make videos cuz you guys just copy my
  62. 2:02[ __ ] when the game's actively popping
  63. 2:04off. But now that it's dead, good news
  64. 2:05for you, I can share everything I've
  65. 2:07learned along the way. So,
  66. 2:10lessons learned from onboarding. Let's
  67. 2:12take a look at our onboarding funnel
  68. 2:14here. All right?
  69. 2:15Here's the biggest thing.
  70. 2:17Okay?
  71. 2:18First things first, I've said this in
  72. 2:19previous videos, but if you're new, I'm
  73. 2:21going to reiterate here. You want to
  74. 2:23track every single little step in your
  75. 2:25onboarding. You can see first step is
  76. 2:26always join, okay? Then we have steal
  77. 2:29the egg, enter a safe zone, return to
  78. 2:31plot, equip egg, place egg, hatch egg.
  79. 2:34All right?
  80. 2:35Biggest drop-off is steal the egg.
  81. 2:37Reason being, our title was misleading.
  82. 2:40I actually wish that we took this game's
  83. 2:43core loop a different direction. I think
  84. 2:45it was kind of a cop-out for us to go
  85. 2:47with the steal the egg route. I think
  86. 2:48there's a lot of potential with this
  87. 2:49fantasy of raising an anomaly.
  88. 2:52But again, lessons learned, right?
  89. 2:55Lessons learned. Another huge thing when
  90. 2:57it comes to onboarding, guys, especially
  91. 2:58for these simulators, okay? We noticed
  92. 3:01previously there was a drop-off with
  93. 3:03like even just equipping the egg in the
  94. 3:04hot bar. You guys would need to
  95. 3:05understand
  96. 3:07for the first 90 seconds, you want to
  97. 3:08create a frictionless experience, okay?
  98. 3:11So, forcing the player to actually equip
  99. 3:14the egg in their hot bar creates
  100. 3:16friction. If you look at Stealing Egg,
  101. 3:18you look at the biggest egg games, when
  102. 3:20the player actually
  103. 3:22brings that egg over the finish line,
  104. 3:24okay, into the safe zone. A lot of those
  105. 3:27games that are crushing it will have the
  106. 3:29player auto equip the egg. Meaning, they
  107. 3:31don't have to go into their hot bar to
  108. 3:34actually select and equip the egg. All
  109. 3:36right? That's very minor, but these
  110. 3:37little things add up for a frictionless
  111. 3:39experience for the first 90 seconds. We
  112. 3:41did the same thing with the food.
  113. 3:43Okay? Big lesson we learned with
  114. 3:45onboarding is, you know, previously our
  115. 3:47onboarding was player goes to steal egg,
  116. 3:50they bring it back to the safe zone,
  117. 3:52okay? They hatch the egg,
  118. 3:54they go to the food shop, get food, feed
  119. 3:57food to anomaly, and then go to
  120. 3:59treadmill. It was too much friction.
  121. 4:00Why?
  122. 4:02Because we don't need to teach the
  123. 4:04player
  124. 4:05where food comes from until
  125. 4:07they contextually need to understand
  126. 4:10where food comes from. Let me give you
  127. 4:11an example. What we did to change
  128. 4:13onboarding is player brings
  129. 4:17the anomaly, you know, back to their
  130. 4:18plot via the egg, hatches the
  131. 4:20We put food already in their inventory.
  132. 4:23A lot of big games do this, okay? Food
  133. 4:25is already in their inventory.
  134. 4:27And when they get to that actual feed
  135. 4:30the anomaly step, they don't have to go
  136. 4:32to the shop to buy food. And we teach
  137. 4:34where food comes from the moment they
  138. 4:36run out of food. This is called
  139. 4:39contextual tutorial, okay? So, what
  140. 4:41would happen is
  141. 4:43And man, I mean, this video might be
  142. 4:44[ __ ] long cuz I'm explaining in in
  143. 4:46detail all this [ __ ] But what what
  144. 4:48would happen is the player has three
  145. 4:50hamburgers in their hot bar, right? Once
  146. 4:53they run out of those three hamburgers,
  147. 4:55that's when we then teach them, "Hey, go
  148. 4:57to the food shop. This is where food
  149. 4:59comes from, okay?" A player could
  150. 5:01theoretically just feed the anomaly
  151. 5:02once, one hamburger, and
  152. 5:05not learn where food comes from
  153. 5:08until 5 minutes into the session when
  154. 5:10they finally run out of food. You get
  155. 5:11what I'm saying? All right? Another
  156. 5:13thing we did during onboarding is, you
  157. 5:15know, in our game when you feed the
  158. 5:16anomaly, it gets bigger, but for that
  159. 5:18first feed, we intentionally made that
  160. 5:21first feed be a big wow moment. So, you
  161. 5:24feed the anomaly and it gets like five
  162. 5:26times
  163. 5:27the size, right? It gets five times
  164. 5:28bigger than it normally would in the
  165. 5:30regular game just to kind of teach that
  166. 5:32wow moment. This is the core loop, okay?
  167. 5:35And feeding this thing makes it big.
  168. 5:38Another thing I learned is introduce
  169. 5:39them to the core loop and set them free
  170. 5:40immediately, right? In the beginning,
  171. 5:42when we're doing onboarding for this
  172. 5:43game, we were just trying to do too
  173. 5:45much, bro. We were trying to teach them
  174. 5:46where food comes from. We're trying to
  175. 5:48teach them, you know, how to operate
  176. 5:50their treadmill, how to upgrade their
  177. 5:51plot, how to get trails. It was just too
  178. 5:53much. And another big thing I learned is
  179. 5:56you don't want to context switch too
  180. 5:57fast. Okay?
  181. 5:59What I mean by that is if you just
  182. 6:02taught the player, you know,
  183. 6:04where anomalies come from, let them go
  184. 6:06steal another egg before you're like,
  185. 6:08"Hey, here's how to buy this and here's
  186. 6:10how to buy this and here's how to buy
  187. 6:11this." This is a big thing I see when
  188. 6:12reviewing games is you guys will just
  189. 6:15spam these players with just too much at
  190. 6:17once. Like, teach them the core loop.
  191. 6:19Here's how to get the thing. Here's how
  192. 6:21to get money from the thing. And here's
  193. 6:23how you can progress to go get more
  194. 6:25things. Okay?
  195. 6:27That's a literally it. And then you can
  196. 6:28fire contextual tutorials. What's a
  197. 6:31contextual tutorial? Contextual tutorial
  198. 6:33is basically like a mini tutorial that
  199. 6:35you can fire, you know, 5 or 10 minutes
  200. 6:38into the session. You don't have to
  201. 6:39bombard them with everything all at once
  202. 6:42in the beginning of the session, bro.
  203. 6:44Okay? The way we would do this is
  204. 6:47basically we would have a trigger in the
  205. 6:48back end where it'd be like player
  206. 6:51reaches, let's say,
  207. 6:531K cash equals fire contextual tutorial
  208. 6:56teaching, you know,
  209. 6:59where to buy trails. Okay? Another
  210. 7:01example is first time player reaches max
  211. 7:05plot capacity.
  212. 7:07Okay?
  213. 7:08Equals teach how to upgrade plot. All
  214. 7:12right? So, what we would do is like the
  215. 7:13first time they go to place an anomaly
  216. 7:15when their plot's already full, that's
  217. 7:17when we would then teach them how to
  218. 7:19upgrade your plot. Okay? That's what a
  219. 7:21contextual tutorial is, guys. And you
  220. 7:22should use them more often than not. For
  221. 7:24actual onboarding, the first 90 seconds,
  222. 7:26keep it super short, quick, and easy,
  223. 7:29and just let them engage. Don't spam
  224. 7:31them with arrows and go here and do this
  225. 7:33and upgrade this and upgrade this and
  226. 7:34also upgrade this. It's like if you
  227. 7:36teach them,
  228. 7:37in this example, how to upgrade a
  229. 7:39treadmill, let them feel that upgrade
  230. 7:41first before teaching them another
  231. 7:44upgrade that they haven't felt how that
  232. 7:46actually affects the gameplay. You get
  233. 7:48what I'm saying?
  234. 7:50Anyways, let's let's keep going cuz we
  235. 7:51got a lot to go over here. Okay, number
  236. 7:53two, and this is like the biggest thing
  237. 7:55I've seen requested in my server. Do not
  238. 7:58wing it with progression. Big mistake we
  239. 8:01made with this game. Let me show you
  240. 8:02guys something.
  241. 8:03Okay? Look at our [ __ ] D1, bro, when
  242. 8:07we first launched this game. This is
  243. 8:08home wreck D1, okay? This is atrocious,
  244. 8:11dude. 6%, 8%, 7%. Look at our D1 after
  245. 8:16we overhauled progression.
  246. 8:19Okay?
  247. 8:20Now, this is going to get into balancing
  248. 8:22cuz everyone's like, "How do you
  249. 8:23actually balance a game?" Guys, am I the
  250. 8:25perfect guy to ask when it comes to
  251. 8:27balancing? No, but I use the same mental
  252. 8:29model I've taught in all my videos,
  253. 8:31which is looking at qualitative and
  254. 8:33quantitative data to come up with a
  255. 8:35hypothesis on how to improve a
  256. 8:37bottleneck in the game. And we had a
  257. 8:39huge progression wall for the first 5 to
  258. 8:4310 minutes, okay? And this is my fault.
  259. 8:46I made the mistake by not playing my own
  260. 8:49game on a fresh alt account. Okay? I
  261. 8:52kept testing the game on my account that
  262. 8:54I already had stuff progressed. I
  263. 8:56already had treadmills unlocked. I
  264. 8:57already had [ __ ] unlocked.
  265. 8:59And I made the mistake when we launched
  266. 9:01by not playing the game on a fresh alt
  267. 9:04account. Guys, when I play a game,
  268. 9:07okay, and I'm testing progression,
  269. 9:10let me just zoom this [ __ ] out.
  270. 9:12This is what I'll do, right? I'll be
  271. 9:14like, "Okay, minute one, okay? First
  272. 9:17treadmill unlock, okay? Uh min five,
  273. 9:20right?
  274. 9:21[ __ ] zone three reached, okay? Min
  275. 9:25six, you know, first trail unlocked."
  276. 9:28And that's what I'll do. I'll take a
  277. 9:30note of that, okay? So, I'll play it
  278. 9:31myself. I'll also give it to testers,
  279. 9:33which I'm going to get into, okay? But,
  280. 9:36this is this was the problem with the
  281. 9:37game. We had a huge progression wall
  282. 9:41around minute 10 in the user's first
  283. 9:44session. So, how did I actually solve
  284. 9:46this? Cuz like look at this. This D1 was
  285. 9:47[ __ ] right? Absolutely [ __ ] And
  286. 9:49then after this, I think it peaked at
  287. 9:51around like 16%. So, it just started
  288. 9:52going up because that first 5 to 10
  289. 9:55minutes, there was just two It was like
  290. 9:56a downward spiral progression wall. It's
  291. 9:58like it was too hard to progress in the
  292. 9:59next zone. The treadmills were too
  293. 10:01expensive, and they didn't know how to
  294. 10:03upgrade their plot. So, they were just
  295. 10:04stuck. Okay? So, I found that by first
  296. 10:08testing on an alt account and then using
  297. 10:09qualitative and quantitative data. What
  298. 10:11is quantitative data? Quantitative data
  299. 10:13is just numbers, bro. So, what I highly
  300. 10:15recommend, and shout out to Scripted
  301. 10:17Eli, he's the goat, you know, one of my
  302. 10:19programmers, just absolutely cracked,
  303. 10:22okay? Follow him on Twitter. Check out
  304. 10:23my Twitter. You can see I yap about him
  305. 10:25all the time. Anyways, what he did is he
  306. 10:27set up funnels for us for progression,
  307. 10:29okay? I actually had never done this in
  308. 10:31my previous games. I was always just
  309. 10:32focused on the first time user
  310. 10:34experience, right? onboarding.
  311. 10:36But, we started tracking actual, you
  312. 10:38know, progression milestones, okay? When
  313. 10:40did they buy the first treadmill? When
  314. 10:41they buy the second treadmill? You can
  315. 10:42see in this this screenshot was taken
  316. 10:45around the same
  317. 10:46time when progression was [ __ ]
  318. 10:49is
  319. 10:50dude,
  320. 10:51only around 60% of people purchased
  321. 10:54their first treadmill, okay? So, it's
  322. 10:56like either it's confusing on how to
  323. 10:58purchase a treadmill or we're not
  324. 10:59introducing at the right time or the
  325. 11:01first treadmill's too expensive. So, we
  326. 11:02made the first treadmill cheaper. After
  327. 11:04that, it just got progressively worse,
  328. 11:05like the second, third, fourth, fifth,
  329. 11:07sixth, seventh, eighth treadmills were
  330. 11:10just like too expensive, okay? More
  331. 11:12specifically, the early game.
  332. 11:14All right? And then look at this, bro.
  333. 11:17Only 26% of players were upgrading their
  334. 11:20plot. So, again, the first plot upgrade
  335. 11:23was too expensive, and they didn't know
  336. 11:24how to do it. So, you want to track
  337. 11:27[ __ ] everything, bro. Everything.
  338. 11:29This is really good data to look at.
  339. 11:31Okay? So, now I have two points of data.
  340. 11:32I have
  341. 11:34you know, my own personal anecdote like
  342. 11:36testing the game, I felt a progression
  343. 11:38wall. I'm actually looking at data here.
  344. 11:40I can see that players are reaching a
  345. 11:41progression wall, okay? And then what I
  346. 11:44do personally, this is a hack, is I will
  347. 11:46have my testers go and make an entire
  348. 11:49[ __ ] document. You can see this.
  349. 11:52Treadmill one, he it cost him 1K, he
  350. 11:54unlocked it at 45 seconds. Zone one,
  351. 11:56okay, he has 1K speed, he got to zone
  352. 11:59one in 50 seconds. And then he takes
  353. 12:00note, "SCP hits me even when I have the
  354. 12:02required speed plus a little more."
  355. 12:03Okay, that's a [ __ ] problem cuz he
  356. 12:06can't even progress, the thing's too
  357. 12:07fast. We had to nerf that several times.
  358. 12:09Zone two, 10K speed, 5 minutes 40. So,
  359. 12:13he'll go and note all of this. I'll
  360. 12:15usually get like two or three guys to do
  361. 12:17this and I'll pay them, you know,
  362. 12:18anywhere from, you know, 1,000 to 2,000
  363. 12:21Robux to just grind the game for like
  364. 12:23three [ __ ] hours and make a big ass
  365. 12:25document like this. And then I'll feed
  366. 12:27all of this [ __ ] to GPT. I'll be like,
  367. 12:30"Hey GPT, here's our reference game,
  368. 12:32it's called Stealing Egg. Study how that
  369. 12:33progression works. Here's all of our
  370. 12:36data, okay?" I'll send it all the
  371. 12:38screenshots and then I'll give it this
  372. 12:39all of this information that my testers
  373. 12:41laid out for me and I'll just be like,
  374. 12:42"All right, let's brainstorm. How do we
  375. 12:44[ __ ] balance this game, okay?" And
  376. 12:46that's what we did. We fixed early game
  377. 12:48and then we had an issue with mid to
  378. 12:49late game and we had to smooth that over
  379. 12:51and it's just like a continuous thing.
  380. 12:53Looking back, I wish I did this like
  381. 12:55before we launched because we were on
  382. 12:56home wreck, which is like absolutely
  383. 12:58cooked D1 for about a week or two.
  384. 13:01Not two weeks, it was definitely like a
  385. 13:02week and it was just like [ __ ] us. I
  386. 13:04think the game would have scaled and hit
  387. 13:06a much higher peak. I think it's
  388. 13:08all-time peak was around 20K CCU during
  389. 13:10admin abuse, by the way, if you guys are
  390. 13:11curious. But, yeah, man.
  391. 13:13Progression, how do you actually do it?
  392. 13:15Um, track everything, every single
  393. 13:17progression milestone. If, you know, a
  394. 13:19user in your game purchases treadmills
  395. 13:21or it's like a pickaxe or whatever the
  396. 13:22[ __ ] it is, whatever's that core thing
  397. 13:24that allows them to progress, track
  398. 13:26every single milestone for that, and
  399. 13:27then have your
  400. 13:30play testers go in there, pay them, you
  401. 13:32know, some Robux, and be like, "Here is
  402. 13:34the format that I want you to follow,
  403. 13:36and just, you know, grind the game for 3
  404. 13:38hours and tell me when you start feeling
  405. 13:40like you're getting stuck." Okay? And
  406. 13:42that's that's how I do progression. Is
  407. 13:43it the best way?
  408. 13:45I don't [ __ ] know, man. There's
  409. 13:46probably some dude out there, some dev
  410. 13:48that knows like calculus that uses
  411. 13:50spreadsheets and and raw math to
  412. 13:52calculate the [ __ ] That's That's not
  413. 13:53how I do it, okay? I try to use several
  414. 13:55different data sources.
  415. 13:56Anyways, moving on. Launch with good
  416. 13:58mono from the start, don't neglect it,
  417. 14:00okay? NewFissy actually taught me this
  418. 14:02recently in the server, and I'm I'm
  419. 14:04starting to realize this, and this is
  420. 14:05what we're doing for our next game. And
  421. 14:06like I said, guys, I'm I'm getting out
  422. 14:08of the sim market. It's just like it's
  423. 14:09it's [ __ ] with AI. I'll make a
  424. 14:11separate video about it. You can still
  425. 14:12definitely make a bag from it. Like it's
  426. 14:14definitely still a good time to make a
  427. 14:15bag from it, but are these games going
  428. 14:17to, you know, pay the bills for years on
  429. 14:19end? Probably not, unless you have the
  430. 14:21next Steel 'n Egg. So, that's just my
  431. 14:22personal opinion, but let's let's get
  432. 14:24into this. Launch with a good mono from
  433. 14:25the start, because our game, the issue
  434. 14:27with our game is, I mean, we had dev
  435. 14:29products similar to Steel 'n Egg. I'll
  436. 14:31just call it what it is, right? Player
  437. 14:33goes on the treadmill, they can purchase
  438. 14:35their speed upgrades, right? They have
  439. 14:36speed multiplier. You can see here, this
  440. 14:38is all of our best-selling products from
  441. 14:39the past 29 days. And where I [ __ ] up
  442. 14:41is I launched limiteds way too late. We
  443. 14:44didn't have those whale products soon
  444. 14:46enough. Okay? You can see, this is now
  445. 14:48our second best-selling product. It's a
  446. 14:50literally just, "Hey, here's this
  447. 14:51character. It's a locust. We have a
  448. 14:53thousand of them in stock. The scarcity
  449. 14:55is real. It's not like we just like
  450. 14:56restock them all the time. And it's for
  451. 14:59a thousand Robux. You can see, it's
  452. 15:01making us good money, right? But we
  453. 15:03launched with this probably like 2 weeks
  454. 15:06into the game being live, and added some
  455. 15:08more products for whales, like the admin
  456. 15:10treadmill. And listen,
  457. 15:12listen.
  458. 15:14Take this [ __ ] with a grain of salt,
  459. 15:16okay? Cuz let's look at the facts. This
  460. 15:18This game has died, okay? This game has
  461. 15:20died. Most games like this die.
  462. 15:23Could the game have been stretched a
  463. 15:25little bit more? Did some of these
  464. 15:26products potentially fry our economy?
  465. 15:29Maybe. So, just keep that in mind, bro.
  466. 15:32Like, you don't want to make [ __ ] too
  467. 15:33OP. Another regret I have with this game
  468. 15:34is selling cash packs. I think that was
  469. 15:36really stupid. I think that contributed
  470. 15:38to frying our economy. Also, just
  471. 15:40spammed the like good [ __ ] way too often
  472. 15:42during admin abuse, okay? This This
  473. 15:44video is just me yapping about like
  474. 15:45lessons learned, okay? Um also, you
  475. 15:47know, something I noticed looking at our
  476. 15:49demographics we had around the time the
  477. 15:51peak of this game, around 50% of our
  478. 15:53players were female. So, I wanted to
  479. 15:55launch a limited that was catered
  480. 15:56towards the female audience cuz this guy
  481. 15:58is kind of scary, right? So, I added
  482. 15:59like a snake corgi for the female
  483. 16:01audience, and it also sold decently
  484. 16:03well, okay? Not as well as the locus,
  485. 16:05but like decent, right? And then also,
  486. 16:07what we did is like we have food in our
  487. 16:09game. So, I just made the most OP food
  488. 16:13more scarce cuz it makes sense for
  489. 16:14balancing issues, and then I also jacked
  490. 16:17up the price. So, there was actual real
  491. 16:20scarcity in the game cuz we didn't want
  492. 16:21people to just have this OP food all the
  493. 16:23time. It would cook our economy. And
  494. 16:25this ended up being our best-selling
  495. 16:26food. So, I'm not surprised. So, what's
  496. 16:29the actual mono strat? Spam consumables,
  497. 16:32okay?
  498. 16:33What's a consumable?
  499. 16:35This is like the instant hatch. This is
  500. 16:37like the uh well, yeah, instant hatch is
  501. 16:39basically the only consumable. And then
  502. 16:41you kind of want to have these um
  503. 16:44what's it called? Cheap entry-level
  504. 16:46products
  505. 16:47that stack on top of each other just so
  506. 16:49the player can get over that
  507. 16:51player-to-payer
  508. 16:53threshold. It's a psychological
  509. 16:54threshold. A lot of e-commerce stores
  510. 16:56will do this with something called a
  511. 16:57loss leader, where they'll lose money on
  512. 16:59the first purchase and make money in the
  513. 17:00back end.
  514. 17:01All right? So, we had, you know, the
  515. 17:04speed multiplier tier one, look at the
  516. 17:06volume, right? 61,000 sales, only five
  517. 17:09Robux, and then nine Robux, and then it
  518. 17:12stacked from there on, going up to I
  519. 17:14think I think tier 12, okay?
  520. 17:16Then we had our consumables here, which
  521. 17:18is instant hatch, all right?
  522. 17:21If you want to have even more sauce and
  523. 17:23specifically just monetization, check
  524. 17:25out this video. I think a lot of people
  525. 17:26are new to the channel and like think
  526. 17:27that I just repeat the same [ __ ] but
  527. 17:29there's a lot of good early days sauce
  528. 17:31on my channel that you guys are missing
  529. 17:32out on. Watch this video, it's really
  530. 17:33good in my opinion. I break down hacking
  531. 17:35business, all the best selling products
  532. 17:37as well. Let me show you guys our
  533. 17:38ARPDAU, okay? This is right around where
  534. 17:41we implemented whale sinks.
  535. 17:44Okay?
  536. 17:45ARPDAU was around like I think it was
  537. 17:46like 0.9, maybe one. Implemented whale
  538. 17:49sinks, boom, shot up to like 2.0, okay?
  539. 17:52Started dying cuz you know, the game
  540. 17:54started dying, and then boom, fixed some
  541. 17:56mobile UX issues with the shop. Go check
  542. 17:58our game, you'll see what I'm talking
  543. 18:00about, and back up to around 2.0 ARPDAU,
  544. 18:03which is not bad for a sim like this,
  545. 18:07okay? What's next here? Player feedback
  546. 18:10is everything. Something we did with
  547. 18:12this game that I'd never previously
  548. 18:13done, which seems so stupidly obvious,
  549. 18:15is have an actual feedback proxy prompt
  550. 18:19in the game. So, we have a little
  551. 18:20mailbox in the game, if you can check it
  552. 18:21out. Player walks up to it, they can
  553. 18:23leave feedback, okay? This is a field
  554. 18:25day for me cuz I love [ __ ] data,
  555. 18:26right? Now, I can see even more
  556. 18:28feedback.
  557. 18:29Okay, so that's the first thing. You can
  558. 18:30also like summarize here, guys. If you
  559. 18:32go here, you'll see full report.
  560. 18:36Very valuable, like AI will summarize,
  561. 18:38you know, lag issues, inventory
  562. 18:40management, game balance, okay? And this
  563. 18:43is another thing that I'm doing with my
  564. 18:44new game that I wish I did sooner is
  565. 18:46have a dedicated group of testers before
  566. 18:48you launch, okay? The issue with this
  567. 18:49game is we kind of launched it, and then
  568. 18:51we started like patching daily after it
  569. 18:54was already live in algo, and I think it
  570. 18:56kind of
  571. 18:57bit us in the ass, honestly. I wish we
  572. 18:59had testers go in there and find all
  573. 19:01these bugs before we launched. So, keep
  574. 19:04that in mind. And also, you're always
  575. 19:07going to want to have a dedicated test
  576. 19:08place,
  577. 19:10okay? That's published to Roblox, so you
  578. 19:12can test on live Roblox, not Studio
  579. 19:15because there's going to be bugs on live
  580. 19:16Roblox that don't show up in Studio,
  581. 19:19bro. Another thing to note, guys, if you
  582. 19:20make good games and you treat people
  583. 19:22well, testers will follow you through
  584. 19:24all your games. Like we have the same
  585. 19:26testers follow us throughout our games
  586. 19:28and they just love us and we love them.
  587. 19:29Shout out to them. And testers are how
  588. 19:33we found major game-breaking things that
  589. 19:36were just frying our economy. Like one
  590. 19:38of our testers is a sweat and he just
  591. 19:40spammed like the best toy ever and got
  592. 19:43like one quadrillion
  593. 19:45freaking in-game cash and just like
  594. 19:47climbed to the leading leaderboard way
  595. 19:50too fast. So, shout out to that tester.
  596. 19:51So, fifth and final thing here,
  597. 19:54you are responsible for the
  598. 19:57final outcome of the product. What do I
  599. 20:00mean by product? I'm talking about your
  600. 20:02game, bro. Okay? If your team sucks,
  601. 20:05it's your [ __ ] fault. Take ownership.
  602. 20:08Suck it up, buddy.
  603. 20:10Huge issue with this game. Okay, huge
  604. 20:12issue with this game. We chewed through
  605. 20:14probably, I [ __ ] you not, this is not
  606. 20:16even an exaggeration, probably eight
  607. 20:17different modelers for this game. Okay?
  608. 20:20Here's where I [ __ ] up as the project
  609. 20:24manager {slash} producer {slash} game
  610. 20:25owner, whatever you want to [ __ ] call
  611. 20:26me, okay? Is I contracted these modelers
  612. 20:30and I just told them, "Hey, here's like
  613. 20:32a loose idea. We kind of want plushy
  614. 20:33style for anomalies and yeah, cook up
  615. 20:36whatever comes to your mind, full
  616. 20:37creative freedom." The result was we
  617. 20:40have three different art styles. We
  618. 20:41didn't even use these models. I paid
  619. 20:43$800 for these models from two modelers
  620. 20:46that I found out later were completely
  621. 20:48using AI and just were terribly rigged,
  622. 20:51animations were cooked. It was just
  623. 20:53[ __ ] dude. So, $800 down the drain,
  624. 20:55right? This modeler, great art style. We
  625. 20:57loved it. You know, then my third
  626. 20:59modeler here was just kind of doing his
  627. 21:00own thing. And this is my fault, okay?
  628. 21:03This is completely my fault because I
  629. 21:04let the modelers come up with their own
  630. 21:06art style. The result was three
  631. 21:08different art styles, bro. So, guys, use
  632. 21:11AI to give references from the start,
  633. 21:15okay?
  634. 21:16If you have a talented team member
  635. 21:18that's not delivering the outcome you
  636. 21:20want, usually it's because you're not
  637. 21:21communicating clearly enough exactly
  638. 21:23what you want. You need to use AI, take
  639. 21:26some time to give them clear references,
  640. 21:28okay? If they're good, they will get it
  641. 21:30done. Here's another lesson. Hire fast,
  642. 21:33but fire faster. Issue I had, early days
  643. 21:36with this game, we had an entire map we
  644. 21:37had to scrap. I wasted $300. I mean,
  645. 21:39this [ __ ] happens to me all the time
  646. 21:41because I hire someone, I think they can
  647. 21:42do the job, and then it ends up they
  648. 21:44can't do the job. I just got to get them
  649. 21:46out of the [ __ ] team, okay? So,
  650. 21:48here's an example, you know, one of my
  651. 21:49modelers said they'd have 25 models done
  652. 21:51by X time. Let's say they're like, "Hey,
  653. 21:53by Wednesday next week, I'm going to
  654. 21:54have 25 models done." Wednesday arrives,
  655. 21:57they have four models done. I'm like,
  656. 21:58"Bro, I'm on a time crunch. This is a
  657. 21:59trend game. I need this game launched by
  658. 22:01end of week." Like, this happened
  659. 22:03several times, several broken promises.
  660. 22:06Where I [ __ ] up as a leader is I just
  661. 22:08let him get away with it, okay? And if
  662. 22:10your team fails, it's your fault. So, I
  663. 22:11had to let this guy go. All right?
  664. 22:13Because he just could not keep up with
  665. 22:15the pace in the workload. And And that's
  666. 22:18my fault. I think I put too much on him,
  667. 22:20okay? I was asking him to create unique
  668. 22:22characters in a compressed time window
  669. 22:25when he was just not the guy for the
  670. 22:26job. It doesn't mean he's not talented,
  671. 22:28it just means like it was too much for
  672. 22:30him specifically at the time. He had a
  673. 22:31lot on his plate, right? So, I need to
  674. 22:34recognize that and just like peacefully
  675. 22:35let it be. Hey bro, I'll pay you for the
  676. 22:37models. Thanks for your work. Boom,
  677. 22:38let's cut it here. Lessons from
  678. 22:40management. Give your art style guide
  679. 22:43from the [ __ ] start. Or you're going
  680. 22:46to get three different art styles, and
  681. 22:48it's going to be major bottleneck for
  682. 22:49you. Do not settle for mediocrity, bro.
  683. 22:52>> [laughter]
  684. 22:53>> We had this kid that I hired for a map,
  685. 22:57and, you know, he's saying, "Yeah, you
  686. 22:58know, I'll get the map done." I And I
  687. 23:00like, "Bro, you really need to like get
  688. 23:01on this. Like, what are you doing?
  689. 23:02You're lacking. He's like, I have a test
  690. 23:04I have to study for Monday.
  691. 23:06He sends me a video of the map, bro. You
  692. 23:08know, showing off the work he's done.
  693. 23:09And I can hear him [ __ ] playing
  694. 23:11Roblox in the background of his video.
  695. 23:14Right then and there, I'm like, yeah,
  696. 23:15it's wraps, dude. It's wraps. Like, you
  697. 23:17no integrity, you're making [ __ ] up,
  698. 23:19you're making up excuses. You know, kid
  699. 23:21was a young kid. So, do not settle for
  700. 23:22mediocrity. Fired him. Boom, got a new
  701. 23:24builder in there, right? One bad seed,
  702. 23:27guys, can poison your entire team's
  703. 23:30culture. Okay? This same kid was like
  704. 23:34giving weird feedback to other team
  705. 23:36members, you know, kind of like teasing
  706. 23:38them, saying weird [ __ ] about their
  707. 23:39their work, and then just kind of like
  708. 23:41moaning and groaning and be like, oh, I
  709. 23:43don't want to do this. Can I have an
  710. 23:44extension on this and blah blah blah?
  711. 23:45And I'm just like, hey, bro, like, I
  712. 23:47don't want to deal with this. It's
  713. 23:48wraps. Let me pay you for what you've
  714. 23:49done. Get the [ __ ] out of here. Okay?
  715. 23:51All love, but like, we're This team is A
  716. 23:54players. We move fast. And if you're in
  717. 23:56here complaining, it brings down the
  718. 23:58vibe of the entire team. And this is
  719. 23:59your fault as a leader for your studio,
  720. 24:02whatever you're running here, you can't
  721. 24:04settle for that [ __ ] dude. Okay? If
  722. 24:06I showed you guys the map he built, I
  723. 24:08mean, it's it's it's a night and day
  724. 24:09from the new builder we hired. We got a
  725. 24:10new builder on.
  726. 24:12Fault to Deep, shout out to him.
  727. 24:14Bro cooked up
  728. 24:15an exceptional [ __ ] map. I mean, just
  729. 24:17look at the game within like 2 days. No
  730. 24:19excuses, right? So, that's it for this
  731. 24:21video, guys. This is
  732. 24:23all of the things I wish I knew sooner.
  733. 24:25Kind of sharing all the lessons for
  734. 24:27Reason Anomaly. We got a new game coming
  735. 24:29out, FPS game that we've been working on
  736. 24:30for almost 6 months now. Super stoked.
  737. 24:32Should be releasing this Saturday. If
  738. 24:34you're curious, maybe we'll play test it
  739. 24:36in the Tizzy Town server. But, yeah,
  740. 24:38man, I'm moving on from Sims. It's just
  741. 24:40too much for me. Like, I'm not trying to
  742. 24:41pump out slop monthly. Rather pump out
  743. 24:44some high-quality [ __ ] and innovate.
  744. 24:46That's That's no no shame. Use slop,
  745. 24:48stack cash, and then work on those
  746. 24:50passion projects, guys. You got this.
  747. 24:52Much love to y'all. Peace.

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