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I Made $1.5M Using This Meta Ads Strategy (Step-By-Step) — Transcript

by Nick Dahlberg · 5,232 words · 731 segments · language en · Watch on YouTube

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0:00What's up, guys? My name is Nick
0:01Dolberg, and I'm going to share the one
0:02simple meta ads testing strategy that I
0:04use to build the foundation and scale
0:06one of my drop ship stores to over $1.5
0:09million so far this year alone. After
0:11this video, you'll have a clear
0:12understanding of how to properly test,
0:14launch, and analyze your campaign's
0:16results effectively. Again, my name is
0:17Nick Dolberg and you can find me on
0:19Instagram at jung.labs. You can also
0:21find me here on YouTube, Junglabs. And I
0:23would appreciate if you could drop this
0:24video a like and subscribe to the
0:26channel. And you can also find me on Tik
0:27Tok at Junglabs. Now, so far this year,
0:29I've done over $1.5 million in sales.
0:31Now, the reason I show you that is to
0:33prove that the strategy that you're
0:34going to learn today is effective and
0:35works. But before I jump into the
0:37strategy itself, there's three important
0:38topics that we need to understand first.
0:40Look at these almost as prerequisites.
0:41You need to have a basic understanding
0:43of these before you launch your
0:44campaigns. Otherwise, you're going to be
0:46extremely confused. These three topics
0:47are the pixel, the learning phase, and
0:49the attribution window. We're going to
0:50start over here on the left with the
0:52pixel. The pixel is essentially just the
0:53brain of your ad account. Your pixel
0:55needs time to optimize around your
0:57customer. The more data it collects, the
0:59better your delivery will be.
1:00Essentially, just meaning the better
1:01your results will be as your pixel
1:03starts to collect more data. Now, you
1:04ideally need around 100 purchases in
1:06order for your pixel to start properly
1:08optimizing around your customers. Next,
1:10we have learning phase. All new adets
1:12that are just launched are going to be
1:13put in the learning phase, and this is
1:15where Meta is trying to find your ideal
1:17customers. Now, your results will get
1:19better over time as your adsets exit the
1:21learning phase and start to stabilize.
1:23Now, in order to do that, you need about
1:2550 events. And in this case, we're only
1:27going to be optimizing towards purchase
1:29events because that's what we do when we
1:30drop ship. So, you're going to need 50
1:32purchase events to exit the learning
1:34phase within a 7-day time period. And I
1:36mentioned this because in the beginning,
1:37your results may be a bit choppy. But
1:39later on in this video, I'm going to
1:40show you how to analyze your metrics so
1:42you can rule out any outliers there.
1:44Now, lastly, we have attribution
1:46windows. And this is how Meta attributes
1:48sales back to your dashboard. For
1:50simplicity, let's look at it like this.
1:52You have a 7-day attribution window and
1:54a 1-day attribution window. Let's start
1:56with 7-day. This is what I recommend to
1:57anybody just getting started. And this
1:59is the default window that Meta gives
2:00you. A 7-day attribution window is any
2:02sales made within a 7-day window are
2:04attributed back to your dashboard. And
2:07this is the best for exiting learning.
2:08So, let's say, for example, I saw your
2:10product from an Instagram ad. And let's
2:12say I decided to click on that ad and go
2:13to your website, but for some reason, I
2:15decided not to buy. And 3 days later, I
2:17remembered your URL and went back to
2:19your website. or maybe I saw an ad from
2:21you on Tik Tok and decided to go back to
2:23your website and decided to buy right
2:24then and there. Well, since it's within
2:26that 7-day attribution window, Meta is
2:28going to attribute that sale back to our
2:30dashboard. So, you can see why that's
2:32really good for exiting learning because
2:33we need 50 purchases within a 7-day
2:35window to exit. So, 7-day is recommended
2:37for most people getting started and
2:38probably for you watching this. Now, on
2:40the other hand, we have a 1-day
2:41attribution window. So, any sales that
2:43are made within a 24-hour window. Now, a
2:451-day attribution window is any sales
2:47that are made within a 24-hour period.
2:49And with this, you're typically going to
2:50get higher quality traffic, but the
2:51caveat is you need a larger budget in
2:53order to exit the learning phase here.
2:55So, here's a quick recap. Starting with
2:57the pixel, we need about 100 purchases
2:59in order for our pixel to start
3:00optimizing properly. For learning phase,
3:03you're going to need about 50 different
3:05purchase events to fire off, meaning
3:07just 50 different purchases to happen
3:08within a 7-day time period on those
3:10adsets in order to exit learning. And
3:12lastly, we have attribution window. And
3:14I recommend starting out with a 7-day
3:15attribution window, which you don't need
3:17to do anything there because by default,
3:18you'll already have that. Any sales that
3:20happen within a 7-day window that come
3:22from Meadow will be attributed back to
3:24your campaigns, which will help you exit
3:26learning phase faster, which will also
3:28help your pixel start to optimize a bit
3:30quicker, leading you to getting better
3:32results. But if you guys have any
3:33questions about pixel learning phase or
3:35attribution windows, feel free to let me
3:36know in the comments, and I'll be sure
3:38to respond to those. But let's get into
3:39the strategy itself. So, let's first
3:41start with a breakdown and then I'll
3:42show you step by step how to launch
3:43this. So, we're going to be running a
3:44manual CBO campaign. Now, I prefer CBO
3:47because I want the platform to tell me
3:49which creative is the best. It's
3:50efficient and effective and it saves
3:52time. Now, next inside of this campaign,
3:55I'm going to have anywhere from three to
3:57five different adets. All these adsets
3:59are going to be completely broad, but
4:01with manual placements. Now, the reason
4:02I do manual placements is because Meta
4:04has a whole lot of different placements
4:06that aren't really that effective. The
4:07ones that really drive sales from my
4:09experience are feed, story, and reels.
4:11So, what we're going to do with manual
4:13placements is go Instagram and Facebook
4:15feed, story, and reels. Inside each ad
4:17set, there's going to be one unique
4:19creative. So, if we have three different
4:21adsets, there's going to be one ad
4:23inside of each. Now, each creative that
4:25we make is going to have a different
4:26angle on it, meaning it's going to have
4:28different messaging. So, a quick recap.
4:30We're going to be running a manual CBO
4:32campaign with anywhere from three to
4:34five broad ad sets, but with manual
4:36placements, Instagram and Facebook feed,
4:38story, and reels. And then inside of
4:40each adset, there's going to be one
4:42unique creative with its own angle. So,
4:45to set this up, the first thing you want
4:46to do is go to your meta ad dashboard
4:48and then click create. And then you want
4:50to click sales and then click continue.
4:52Now, starting at the very top for
4:54campaign name, you want to give your
4:55campaign a name, something that's easily
4:56recognizable. What I like to do is give
4:58it the date, followed by the product,
5:00followed by the targeting, which is
5:01broad, followed by the creative set. So,
5:04what I mean by creative set is this.
5:06We're using three different creatives,
5:07all with unique angles, but I made them
5:09in a batch. So, this is just creative
5:10set one. This is how I recognize my
5:12creatives cuz that's the only real
5:14difference inside of this specific
5:16campaign is just the creatives. So, now
5:18moving down to budget, what we want to
5:19do is make sure that campaign budget is
5:21selected, which it should be
5:22pre-selected. Then we want to set a
5:23daily budget of anywhere from $50
5:25minimum to $100 a day. I personally
5:28recommend starting out with about $100
5:30per day. However, $50 a day will work as
5:32well. Then once you have this set up,
5:34the campaign name and the budget, then
5:35you want to go ahead and click next.
5:37Now, we're going to be inside the adset
5:38level of the campaign. If you look over
5:40here on the left, you can easily
5:41identify that you're in the adset level
5:42simply just by looking at the icon. The
5:44four squares means adset. The website
5:46icon right here means ad, and the folder
5:48means campaign. And another simple way
5:50to look at this if you ever get confused
5:51is look at your campaign like a garage.
5:53Look at the adset sort of like the
5:55engine of the vehicle that's sitting
5:56inside of the garage because this is
5:58where because this is what actually
5:59makes the campaign do something. And
6:02then look at the ad like the exterior of
6:04the car because that's what the customer
6:06will only see. So for the adset name,
6:08remember we're going to keep this all
6:09broad. So the only thing that we need to
6:11do to identify what this adset is is by
6:13the creative. So name this whatever your
6:16creative is or something that's easily
6:17identifiable for you. Next, under
6:19conversion, what we want to do is make
6:21sure that our performance goal is set to
6:22maximum number of conversions. And then
6:25you want to choose your data set. And
6:26this is your pixel. So, make sure that
6:28your pixel is selected. And then for
6:30conversion event, this is where we want
6:32to choose our purchase event. And we
6:34always want to choose purchase event. We
6:36don't want to choose anything else, only
6:37purchase. Next, we want to move down to
6:39budget and schedule. And what we want to
6:42do is schedule for the following day at
6:43midnight. That way, we can spend our
6:45budget evenly throughout the day and we
6:47get a fair test. Now, moving down to
6:49audience, you're going to notice that
6:50Advantage Plus is on. So, what we're
6:52going to do here is just click further
6:53limit the reach of your ads and then
6:55click switch setup. Now, from here,
6:57you're going to notice that this is
6:58still on. And this is no big deal
7:00because once we change our placements,
7:01then our campaign will go from an
7:03advantage plus campaign to a manual CBO
7:05campaign. So, for here, we're not going
7:07to do anything. We don't need to do any
7:08targeting because remember, all the
7:10adsets inside of this campaign are going
7:11to be completely broad. So, now we're
7:13going to move down to placement. And
7:14what we want to do here is click show
7:15more settings. And then underneath
7:17placement controls, what we're going to
7:18do is deselect instream ads. We're going
7:21to deselect search and then we're going
7:23to deselect apps and site. Then we're
7:25going to open up feed and we're just
7:27going to click this check box up here to
7:28remove everything. And then we're going
7:29to manually select Facebook feed,
7:31Instagram feed. And then what we're
7:32going to do is close that. Then open up
7:34story and reels and do the same thing
7:35here. Click the check to deselect
7:37everything. And then manually select
7:38Instagram stories, Facebook stories,
7:40Instagram reels, and Facebook reels. And
7:43that is all you need to do inside of the
7:44adset level. So, let me give you a quick
7:46recap starting at the very top. For your
7:47adset name, you want to name this your
7:49creative. Something that's easily
7:51recognizable because every single adset
7:52is going to be the exact same from this
7:54point on. The only thing that's
7:55different is going to be the creative
7:57itself that's living inside of the
7:58adset. Moving down to conversion, we
8:00want to make sure that website is
8:01selected. The performance goal is set to
8:03maximum number of conversions. The data
8:05set that is selected, which is our pixel
8:06for our store, our conversion event is
8:09purchase and only purchase. Then, moving
8:11down to budget and schedule. Our ads are
8:13scheduled to run at the following day at
8:15midnight. Then for audience, we're not
8:17going to do anything here. The only
8:19thing that we're going to do inside of
8:20this tab is actually switch the setup to
8:22a manual configuration. Then for
8:24placements is deselect every single
8:26placement except for Facebook feed,
8:27Instagram feed, Instagram story,
8:29Facebook story, Instagram reel, and
8:31Facebook reels. So if done correctly,
8:33you should see 18 out of 24 placements
8:35excluded right here. So with that being
8:37said, now we're done and we can move
8:39into the ad level. So click next.
8:40Starting on the ad level, the first
8:42thing that you want to do is make sure
8:43that your ad name is easily
8:45identifiable. So you can use the same ad
8:46name that you used on the adset name. In
8:48this case, we're going to use video one.
8:50Then you want to make sure that your
8:51Facebook page is selected. This is going
8:53to be your brand's identity. So go ahead
8:56and select that followed by Instagram
8:58account. If you have an Instagram
8:59account, go ahead and connect that here.
9:01If not, just select use Facebook page
9:03and that will show up as your page's
9:05identity. Then you're going to want to
9:06move down to ad setup and then you're
9:08going to want to select create ad and
9:11then select manual upload and then under
9:13format single image or video. And then
9:15lastly, you want to make sure that
9:17multi-advertiser ads is deselected. So
9:20this right here is my product page. I'm
9:22going to grab the URL here. And then I'm
9:24going to take this back to the meta ad
9:25library and paste this right here in
9:28website URL. Now we want to continue
9:30moving down. And for browser add-ons,
9:32make sure that none is selected. And
9:34then now for ad creative, this is where
9:36we're going to upload our creatives and
9:37write out our ad copy. So click setup
9:39creative. Then select video ad or if
9:41you're doing an image, feel free to
9:43select image. And from here, click edit
9:44and remove this source URL. You don't
9:46need this. It looks like you do, but you
9:48don't. Then move next to media. And this
9:51is where you're going to actually upload
9:52your creatives. So here we go. This is
9:54one creative here. And then we're going
9:56to select next. And then now we're going
9:58to write our copy. And for this, I had
10:00chat GPT help me out. I told it, "You're
10:02a world-class copywriter. write me copy
10:04for a wireless shaping bra for plus-siz
10:06women. And it gave me some examples
10:08here, but I told them to shorten it and
10:09also give me a call to action at the
10:11end. And it gave me this. And this is
10:12completely fine. So, we're going to copy
10:14this and move back to meta. And under
10:16our primary text, we're going to paste
10:17this. And then once our text is set up,
10:19we're then going to select next and move
10:21over to enhancements. And then we want
10:23to make sure that catalog items is
10:24deselected. However, you may not see
10:26this on yours, which is completely fine,
10:27but just make sure catalog items is off.
10:29But then text improvements, video
10:31filters, and expand video is on along
10:33with video touch-up and enhance CTA.
10:35Then click done, and you're going to see
10:37our ad pop up over here. Now, there is a
10:39few more things that we need to do for
10:40headline, which will show up right here
10:42next to the CTA button. We want to make
10:44the headline what our offer is. So, the
10:46text that chat GPT generated was just an
10:48example, but I'm going to roll with it.
10:50But make this what your offer is. So, in
10:51this case, I did 40% off today only. And
10:54then you want to add a description. Now,
10:56sometimes if your headline text is too
10:57long, you won't be able to see the
10:58description. But for the description, I
11:00just like to add some urgency, scarcity,
11:02or some trust. So, for here, loved by
11:0410,000 plus women. And then for call to
11:07action, we want to make this a shop now
11:09or get offer. I typically run with shop
11:12now though, but get offer does work as
11:13well. So, now that we have this done, we
11:14are all good to go. So, let me quickly
11:16recap. Starting at the very top with ad
11:18name, make this the same name as your ad
11:19set, just a unique identifier for the
11:22creative itself. Moving down to
11:24identity, make sure that your Facebook
11:25page is selected and make sure that
11:27Instagram account is linking to your
11:28Instagram account if you have one. But
11:30if not, that's okay. Use Facebook page.
11:32For ad setup, you want to do manual
11:34upload. For format, single image or
11:37video. Under destination, for website
11:39URL, you want to make sure that you're
11:41pasting your product page URL. Not your
11:43homepage, but your product page URL.
11:45Next, for browser add-ons, make sure
11:46that none is selected. Now, for ad
11:49creative, you want to make sure that
11:50your one video, that video one is
11:52uploaded. And under enhancements, you
11:54just want to make sure that everything
11:55is on except catalog items. And then you
11:58want to have your copy lined up along
12:00with your headline, which for headline,
12:02this should be what your offer is. And
12:04then for description, urgency, scarcity,
12:07trust works fine. And then lastly, for
12:09call to action, you want to make sure
12:10that shop now is done. You want to make
12:12sure that shop now is selected. And then
12:14from there, you're good to go. So now we
12:16can move on to the final step which is
12:17coming over here to the top left under
12:19the ads set level. Remember the four
12:21squares. You just want to click these
12:22three dots and then click duplicate. And
12:24you want to duplicate these two times
12:26and also deselect show existing
12:28reactions and comments on new ads. Now
12:30you see it created two unique copies.
12:32What we're going to do is select into
12:33one of these copies and then just change
12:35the adset name to video 2. And from here
12:37we're not going to change anything in
12:38here since we already set this up. It's
12:39already good to go. The only thing that
12:41we need to swap inside of this adset is
12:42the actual ad creative itself. So, after
12:45we change the name of the ad set, we're
12:46also going to do the same thing to the
12:47ad name. And then we're just going to
12:49come down here to edit media and we're
12:51going to change the video. So, again,
12:53click media and then choose your second
12:56video. And it's the same exact process.
12:58Click next. Click done. Make sure that
13:00all the enhancements are on except for
13:02add catalog items. Then click done. And
13:04then now your second ad set is set up.
13:06And now we need to move on to our third
13:08and final. Or if you're doing five, you
13:10would want to repeat this step for all
13:12of them. But in this case, we only have
13:13three creatives. So this is going to be
13:15video three on the adset name. Again, we
13:17don't need to change anything here
13:18because we're already set up. Then
13:19underneath the ad level, we want to go
13:20ahead and swap that as well. And then do
13:22the same thing. The only thing that
13:23we're going to swap here is the
13:25creative. So now, if you look over here
13:26on the left, you can see that we have
13:28three different adets. And inside each
13:30adset is one unique creative. So a quick
13:33recap on how we did that is we first set
13:34up our first ad set. A quick recap on
13:37how we did that is we set up our first
13:38ad set and then we set up our ad and
13:41then we duplicated it two more times to
13:43create two different copies. Then inside
13:45of each ad in the copies we just changed
13:47the video and then adjusted the actual
13:50ad set and ad name. And once you have
13:52that set up you are good to go. You can
13:55click publish and your campaign will be
13:57scheduled. So it should look something
13:59like this. On the campaign level right
14:01here you'll see your campaign set up.
14:02Then inside of the ads set level, you'll
14:04see your three different ad sets. And
14:06then inside of your ads, you'll see
14:08three different variations of ads. So
14:10this is exactly what we just set up. A
14:11manual CBO campaign with three different
14:13adsets. And inside each adset is one
14:16unique creative. Now from here, all
14:17you're going to do is let this run for
14:19about 2 to 3 days. And during these 2 to
14:21three days, you're going to be looking
14:22for three different things. Number one
14:24is sales. Number two is data on your
14:26dashboard. And then number three is
14:28which creative had the highest intent or
14:30which one performed the best. But now
14:31let's cover the outcomes. So you're
14:33either going to be in one of these two
14:34situations. Number one, you got sales.
14:36Or number two, you didn't get sales. So
14:38I put together four different
14:39hypotheticals to help you understand a
14:40little bit better what you should do in
14:42these unique situations. So hypothetical
14:44number one is you got no sales, but you
14:46have purchase intent. People are adding
14:48to cart, but they're not buying. This is
14:50a good sign. This means people want to
14:51buy your product, but there's something
14:52that's stopping them. So the solution to
14:54this is make sure that your markets,
14:56your shipping zones, your inventory, and
14:57your offer is set up properly. A quick
14:59little pro tip here is place a test
15:01order before you launch your campaign to
15:03avoid common errors like I just
15:04mentioned. And then number two, you're
15:06not in a rush. So verify that everything
15:08is set up properly before you launch.
15:10The next hypothetical is you have no
15:12sales, no purchase intent, low clicks,
15:14low CTR, and a very high CPC. And this
15:17is simply just an invalid test because
15:19there's not enough traffic going to your
15:20site. So this is a creative problem,
15:22hence the metric. So the solution to
15:24this is new creatives. Now, a pro tip
15:26for this is if you're lost on how to do
15:27this, look at what your competitors are
15:29doing. I personally like to voice memo
15:31their ads on my phone and then send the
15:32file to an AI transcriber and then have
15:35chat GPT break down the format of that
15:37ad script. So, essentially what I'm
15:39saying here is leverage AI to help you
15:41make better ad creatives. For
15:43hypothetical number three, you made
15:45sales but you're not profitable. Well,
15:47this isn't bad. There's demand, hence
15:49the intent in sales. So, what you could
15:50do here is add or maybe refine your
15:52digital offer bumps. add complimentary
15:55or best-selling products on
15:56post-purchase upselles. This will
15:58increase your average order value,
15:59hopefully making you more profitable.
16:01Pro tip, the if the offer is not
16:03working, we're not going to change it.
16:05Instead, let's optimize on the back end
16:07so it won't affect our test. So, this is
16:09why I said we want to add or refine our
16:11digital offer bumps because that has
16:12nothing to do with the price point of
16:13the product itself or add complimentary
16:16or our second and third best sellers on
16:18post-purchase upselles. Because when a
16:19customer sees that, they've already
16:21purchased, you've already gotten their
16:22money. We don't want to do anything that
16:23can change our control, which is our
16:25test itself. So, we only want to add
16:27these things on the back end where it
16:30has no impact on the front. So, to
16:31backtrack to get more profit, we just
16:33simply need to increase our average
16:34order value. And this can be done easily
16:36if you get your customers to buy one or
16:38two more items. Now, hypothetical number
16:40four is you made profitable sales. Now,
16:42that doesn't necessarily mean that you
16:43have a winning product just yet, but
16:44there's a good chance it may be a
16:46winner. So, there's three things that
16:47you need to do if you notice that you
16:48have profitable sales after 2 to 3 days.
16:50Number one, optimize post purchase for
16:53maximum AOV. This is going to allow you
16:55to make more profit on the front end to
16:57continue scaling further. Number two is
16:59you need to do a creative deep dive and
17:01understand which winning angles perform
17:02the best. And number three, you need to
17:04do a soft breakdown of the demographic
17:06on the platform. And I wanted to give a
17:07quick warning here. Number one, don't
17:09rush into scaling your testing. A lot of
17:11beginners oftent times will see
17:12profitable sales on day one and start
17:14increasing the budget significantly,
17:16which will then lead to something
17:17breaking. Number two, your results may
17:19fluctuate on day three, day four, day
17:21five, and so on. The following days
17:23aren't promised winners like today is.
17:25So, this is why we're not rushing to
17:26scale because the results may fluctuate.
17:28And this goes back to what I was
17:29previously mentioning with pixel
17:31learning phase and also attribution
17:32windows. Now, before we continue to the
17:34final step, I want to show you two
17:35things. How to actually see your
17:37purchase intent on your dashboard and
17:38then also how to hit a breakdown. So, to
17:40see your purchase intent, you want to
17:41click on columns and then you want to
17:43select customize columns and then you
17:44want to search add to cart. And then
17:46once you have add to cart selected, you
17:48want to deselect inapp and you want to
17:49deselect offline add to carts. And then
17:51you want to deselect meta ad to carts.
17:53And then you want to search checkouts
17:54initiated and select this. And then
17:56under total, you want to deselect
17:58everything again except for website
18:00checkouts initiated. And then from
18:01there, you may want to move these up in
18:03your column so they show up over here.
18:04But we're just going to click apply. And
18:06then you're able to see the number of
18:07checkouts initiated and the number of
18:09add toarts initiated there so you can
18:10start to measure the purchase intent. I
18:12would recommend saving this column as a
18:14preset. That way you have it. And then
18:15lastly, to look at your breakdown, to
18:17the right of columns, you're going to
18:18see breakdown. From here, you're going
18:19to be able to seg your data by certain
18:21views. So, for example, age. If we want
18:23to get an idea of what the age of people
18:25who are buying is, we select age. And
18:27since this campaign is not live, we
18:28can't see anything, but it would show us
18:30different age groups. 18 to 24, 25 to
18:3234, 35 through 44, 45 through 54, 55 to
18:3664, 65 plus. That way, we get an idea of
18:38what our most profitable demographic is
18:40and which demo is responsible for the
18:42most sales. And we can do the same thing
18:44with placement to understand which
18:45placement is performing the best, which
18:47platform is performing the best, which
18:49gender is performing the best, and maybe
18:51which country is performing the best if
18:52you're targeting different countries.
18:53That's important data to know moving
18:55forward. To wrap this up, I want to
18:56cover one more thing. The entire purpose
18:58of this test is to simply test. We want
19:00to understand number one, is the product
19:02valid? Number two, is the offer valid.
19:04And number three is who is buying and
19:05what are they buying for? What is the
19:07reason? This is what needs to be built
19:08on later in order to achieve a
19:10sustainable scale. So let's say for
19:12example that we ran this CBO campaign
19:14for three days and this was the outcome.
19:17Adset number one didn't get any spend
19:19because the CBO is going to allocate the
19:21budget towards the ads set and the ad
19:22that was performing the best. So let's
19:24say ads set one got no spend. Ads set
19:26two got a little bit of spend but adset
19:283 was the one that got the majority of
19:29the spend and it also got purchases that
19:31were profitable. And also if you look
19:33underneath the ads you can also see that
19:34I gave unique angles for them. Just food
19:36for thought here that you can maybe use
19:38to get creative. Uh, so an us versus
19:40them angle. So again, let's assume that
19:42we're selling a shaping bra. So we could
19:44compare us to skims or compare on the
19:46price point. Uh, for ad two, I did
19:48curvier women with larger breasts. And
19:50then number three was like maybe older
19:51women that are experiencing loss of
19:52firmness and loss of natural lift in
19:54their breast. But let's say that was the
19:56winning ads set and this was the winning
19:57angle. Now we have an idea of what our
19:59winning angle is based off our data.
20:01Older women who are experiencing loss of
20:03firmness/natural lift. Now what we can
20:04do from here is start curating new
20:06messaging around this for future ads.
20:08That being number one, specific call
20:10outs, different pain points and problems
20:12that people experience that have that
20:13issue. Number two, a direct ICP or ideal
20:16customer profile call out, gender, age.
20:19Number three, mirroring in ads.
20:20Mirroring essentially just means making
20:22sure that the creator is very similar to
20:24who your actual customer is. Now, a
20:26quick pro tip for this is number one,
20:27keep your testing campaign live and let
20:28it continue to run. It's going to
20:30continue to collect more data and it's
20:31going to exit learning and help season
20:33your pixel some more. Number two, if you
20:35hadn't done so already, add a
20:36post-purchase survey to know exactly why
20:38your customers are buying. I like to use
20:40no commerce for this. And then number
20:41three, leverage chat GPT for angles or
20:44competitor reviews. This can be
20:46anywhere. This can be your exact product
20:48that another person is selling. You can
20:49look at their reviews. You can even go
20:51on Amazon, maybe see if your product's
20:52on there. And if it's not, maybe a
20:54product that's very similar that solves
20:55the exact problem. And lastly, Reddit.
20:58There's tons of different subreddits on
20:59every single painoint that you can
21:01imagine. So, you're going to use this to
21:03educate yourself more on the problem and
21:04the solution and who the ideal customer
21:06profile actually is. At this point, you
21:08should have a good idea of how to
21:10properly set up an efficient meta ads
21:12test. And you should also be able to see
21:14the foundation that this is built on.
21:16It's not only identifying that the
21:18product is number one valid and then
21:19number two the offer is valid, but most
21:21importantly which creative angles are
21:24performing the best and then gathering
21:25the data not only on dashboard but also
21:27from post-p purchase survey to refine
21:29your messaging to curate better ads that
21:31are hyperargeted around who is actually
21:33buying now that you know who is. This is
21:36the foundational way to set up an
21:38efficient and effective test that can
21:39scale into the six and seven figure

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