I'm Doing A Rank And Rent Experiment For Local Contractors — Transcript

Full transcript

1. 0:05everyone Tim stard here and in this
2. 0:07video I am going to walk you through an
3. 0:09experiment I am going to run it's called
4. 0:12Rank and rent and what that means is you
5. 0:14build websites and you rank them for
6. 0:17very specific keywords and then you more
7. 0:19or less rent your website out to local
8. 0:22business owners or even Nationwide
9. 0:24business owners who can use the traffic
10. 0:27and the the leads and the business that
11. 0:28is generated from the website so I've
12. 0:30never really taken advantage of this
13. 0:32it's pretty simple and it's something I
14. 0:34always knew that I could do uh the
15. 0:35reason I didn't is because I have always
16. 0:38felt like this tactic would work best
17. 0:42with local contractors and local
18. 0:46brick-and-mortar business owners the
19. 0:48reason especially with contractors is if
20. 0:50anybody follows my newsletter I write
21. 0:51about this a lot um there is such a
22. 0:54demand in the United States for
23. 0:56Contracting work a lot of reasons for
24. 0:59this we have a housing shortage even the
25. 1:01houses that we have a lot of those
26. 1:02houses were built by the Boomers and
27. 1:04they're not very modern they don't have
28. 1:06like the high ceilings and and the open
29. 1:09floor plans like a lot of the
30. 1:11Millennials like myself prefer and so
31. 1:13even the houses that we have there's a
32. 1:15lot of work that needs to be done with
33. 1:16them so the demand for for Blue Collar
34. 1:18construction and Contracting work you
35. 1:20know like Carpenters electricians
36. 1:22plumbers concretist or concrete workers
37. 1:27I should say the demand for that has
38. 1:28never been higher but the L there's also
39. 1:31a labor shortage because in our day and
40. 1:33age nobody wants to actually work with
41. 1:35their hands anymore which I think is sad
42. 1:38but it's also just a reality and the
43. 1:40other reality is that this demand is is
44. 1:43going to uh to increase like we're going
45. 1:45to see more and more bluecollar workers
46. 1:47because there's just so much work to
47. 1:48fill okay so what does that have to do
48. 1:50with Rank and rent well the reality is
49. 1:53that a lot of these contractors they're
50. 1:55busy people they're going around they're
51. 1:57quoting jobs they're not trying to build
52. 1:59their own website
53. 2:00do their own digital marketing and
54. 2:02generate their own leads and so I see a
55. 2:04huge opportunity right now to use this
56. 2:07like really cool interesting Rank and
57. 2:10rent tactic to start generating leads
58. 2:13and new business for local contractors
59. 2:15and uh I found this kid that is
60. 2:18absolutely crushing it with this tactic
61. 2:20and I think I'm just going to copy his
62. 2:22ideas and do it myself so let me show it
63. 2:24to you here's the business I have no
64. 2:26idea what this kid's name is the website
65. 2:29is called R simples sites.com the brand
66. 2:32is digital landlords guess it's kind of
67. 2:34a cool name he's got like a free
68. 2:36training and some testimonials and case
69. 2:38studies and all of that but what I'm
70. 2:41most interested in isn't actually the
71. 2:42training it looks like he's building a
72. 2:44business now trying to sell courses on
73. 2:45like how to do this I don't necessarily
74. 2:47need to take the course I'm interested
75. 2:48in doing it uh myself so here's some
76. 2:52examples and this is so cool
77. 2:55because this is I was just doing a
78. 2:57podcast yesterday and I was saying that
79. 3:00I think the local I think the biggest
80. 3:02opportunity in SEO for the next five to
81. 3:0510 years is going to be local businesses
82. 3:07for all the reasons that I talked about
83. 3:09and so this kid is really just taking
84. 3:11advantage of it this is a a Wix or maybe
85. 3:13this is even Weebly this is a weebly
86. 3:15website this website was free to make
87. 3:18basically there's nothing to it
88. 3:20Bentonville concrete okay so then I
89. 3:23Googled Bentonville best concrete
90. 3:25contractors and look what this freaking
91. 3:27kid's doing uh he's got is Google My
92. 3:30Business ranking number one in the local
93. 3:32pack and he's got the website ranking
94. 3:34number one organically so the the
95. 3:38traffic volume is low um this is like a
96. 3:40little tool that I have it's an AHS
97. 3:42extension and this means search traffic
98. 3:45so there's only like 50 hits a month for
99. 3:47the search traffic but it doesn't matter
100. 3:49because the intent for this keyword is
101. 3:53so specific that is going to generate
102. 3:55leads and then not to mention the fact
103. 3:57that he's ranking number one for the
104. 3:59Google my business so almost like full
105. 4:01disclaimer I might take this kid's
106. 4:03course because I'm not exactly sure how
107. 4:06he is creating the Google my business
108. 4:08profiles he has to have an address or he
109. 4:10has to he has to be booking deals with
110. 4:13the actual business owners themselves
111. 4:15because you need a physical address and
112. 4:17there's no way this kid is renting
113. 4:19office space in like every one of these
114. 4:21uh these cities right because
115. 4:23Bentonville is in Arkansas right so here
116. 4:27he is he has the GM ranking number one
117. 4:30and then organically ranking number one
118. 4:32and all the website is is there's a
119. 4:35click to call phone number at top and
120. 4:37then there's a quote form and
121. 4:40somebody um in the the video right here
122. 4:43he used this example someone's paying
123. 4:45him a th bucks a month just to Simply
124. 4:47rank this site or to rent this site to
125. 4:50take the leads from the site once it's
126. 4:52built it's built there's no more labor
127. 4:54there's no more work to do other than
128. 4:56just keep the site at number one but
129. 5:00this is the beauty of it right local
130. 5:02contractors they're just not good at SEO
131. 5:05nobody is really going to be coming for
132. 5:07this keyword anytime soon and even if
133. 5:10they do right like you can even see the
134. 5:13the the listings that rank underneath
135. 5:15number one is the Better Business Bureau
136. 5:18today's home owner.com which is a a
137. 5:20nationwide directory which everybody
138. 5:22knows that I love right homeadvisor.com
139. 5:24procore.com and this is important
140. 5:26because Google likes to rank actually
141. 5:29local businesses for local keywords for
142. 5:32local search inquiries and so even
143. 5:34though these websites are way more
144. 5:36powerful I mean the Better Business
145. 5:37Bureau has a domain rating of 93 right
146. 5:40and Bentonville concrete.com has a
147. 5:41domain rating of nine even though these
148. 5:44sites are way more powerful just in
149. 5:45terms of the authority that they have
150. 5:47this site is just so on the nose in
151. 5:49terms of of the intent of the search
152. 5:54query and the solution that this website
153. 5:56is providing the Google still says no
154. 5:58this is the best this is the best thing
155. 6:00to rank this is the best uh uh website
156. 6:03to put at the top which matches the
157. 6:05search query of the user all right
158. 6:08here's another example best epoxy
159. 6:10flooring contractor in St George he's
160. 6:13doing it again he's number one somehow
161. 6:16in the Google my business profile we
162. 6:19call this the map pack the local pack I
163. 6:21don't know how we got these pictures um
164. 6:24I'm sure he got these pictures from
165. 6:26whoever it was that he booked this deal
166. 6:27with that is renting his website and
167. 6:30then here's number one again for the uh
168. 6:35for the organic results so look this one
169. 6:37is really interesting because there is
170. 6:39another company that looks to be like an
171. 6:43actual local
172. 6:45contractor and the domain rating for
173. 6:48that website is zero and the domain
174. 6:49rating for this epoxy flooring garage
175. 6:51floor epoxy St George Utah that that's
176. 6:54the title tag is also zero but he's just
177. 6:57a little bit better at SEO I think he
178. 6:59probably saw this guy coming oh excuse
179. 7:02me I think you probably saw this guy
180. 7:05coming and realized that he had to like
181. 7:08do something um
182. 7:12nonetheless what's
183. 7:14this nonetheless he's got the number one
184. 7:16spot he's ranking number
185. 7:18one I love it I love businesses like
186. 7:21this I just love when people take
187. 7:23advantage of opportunities and um I
188. 7:26don't know this kid like I said I've
189. 7:27I've never met him but I'm just like a
190. 7:30really really huge fan of how clever and
191. 7:33how creative this
192. 7:35is so as I said local contractors need
193. 7:39leads these people are going to be so
194. 7:41busy the volume of Contracting work at
195. 7:44least in the United States that is that
196. 7:46is going to be coming over the next 10
197. 7:48years is like astronomical it's insane
198. 7:51how much Contracting work our country is
199. 7:53going to be doing in our residential
200. 7:55development I think anybody should take
201. 7:57advantage of this it's not hard
202. 8:00you build small websites you can use
203. 8:02Weebly or Wix I mean I'm going to use
204. 8:04WordPress just because I have all these
205. 8:05WordPress themes um you
206. 8:09find small towns and specific niches you
207. 8:14know whether it's driveways or concrete
208. 8:16or Roofing you know these leads are
209. 8:18worth a lot of money these contractors
210. 8:20are going to be making a ton of money
211. 8:22and uh I'm I'm really excited to do this
212. 8:25experiment okay so thank you so much for
213. 8:27watching this video in my next video I'm
214. 8:29going to show you what I did I'm going
215. 8:31to actually like run this experiment and
216. 8:33try to do it in one of the neighboring
217. 8:35towns or maybe even Denver I might just
218. 8:36do it in Denver to see if I can rank for
219. 8:38a contract words in like a more of a a
220. 8:41second tier city right and um I'll keep
221. 8:44you guys posted I'll let you know how it
222. 8:46goes I'm excited to see the results and
223. 8:48um I I really really think that I found
224. 8:50something cool that anybody watching
225. 8:53this can can do and execute all right
226. 8:55guys thank you so much for watching this
227. 8:56video leave a comment please smack smash
228. 8:59that subscribe button and I'll talk to
229. 9:01you next week peace