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I lost everything.. 3 months later I hit $60k/mo. Here's what I wish I knew about wealth & business — Transcript

by Pablo Milandu · 7,056 words · 1,154 segments · language en · Watch on YouTube

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0:00In 2023, I got scammed out of all my
0:03money and more.
0:05I was negative tens of thousands of
0:07dollars in debt. My bank accounts were
0:08frozen. I literally could not
0:11buy a bar of chocolate at the gas
0:13station if I wanted to.
0:16And
0:17literally 2 months later in the fall
0:20and winter of 2023, I was making over
0:2460 grand a month gross, $30,000 a month
0:27cash collected.
0:29And
0:31in this video, you know, this video is a
0:33bit outside of my traditional business
0:35and strategic content, but in this
0:36video, I'm going to walk you through
0:37some of the things that I wish I had
0:39known about not just business, but
0:42success, money, wealth, and and how we
0:44can shift our mind into that
0:47version of us that creates these
0:49beautiful situations for ourselves.
0:52And
0:53hopefully you can take this and run with
0:55it. I'm not going to spend this entire
0:56video speaking on the story. If you want
0:59to learn more or hear more about that, I
1:01got about an hour-long video
1:04that is literally called my story.
1:06Um
1:07but this is this video is more so
1:11a testament to number one, how quickly
1:12things can change.
1:14And also some more specific lessons
1:16again about how to think about wealth
1:17and then perhaps how to strategize for
1:19it, how to strategize for success.
1:21Success is one of the things where it's
1:22a bit difficult to plan
1:24as bad as you might want it.
1:26But skills make it a lot more
1:28predictable.
1:29And so, there's a like this video I'll
1:32talk about
1:34you know, mindset and the mindset it
1:36took to get there, but not just get
1:38there, to sustain it and to recreate
1:40that situation over and over again cuz
1:41that wasn't just, you know, it didn't
1:43just happen one time. Uh since that uh
1:46since 2023,
1:48uh I've had two other businesses that
1:49have scaled beyond um 50-60K a month
1:52range, for sure.
1:55And uh some other, you know, more
1:57strategic
2:00things that I'd that I'd like to share
2:02with you that I wish I had known. So,
2:03again, it's a bit outside of like
2:06business 101, but it's definitely
2:08uh something that I will
2:12want to share with you and that I think
2:13might be well worth your time. So, if
2:15you're new to my channel, welcome. My
2:17name is Pablo. As you can see, I'm a bit
2:19I'm outside of my studio. I'm actually
2:20in the guest room of my house.
2:22And there's a reason why I'm here and
2:26why I don't have my fancy microphone and
2:28the lighting and the whole thing. Um I
2:30had a conversation this week with a
2:31client of mine
2:34that uh sort of renewed my
2:36love and sense of purpose for the
2:39educational work that I do amidst, you
2:41know, when I'm not running the business.
2:43And uh
2:46I'll tie this into the story, but
2:49I wasn't able to really start making the
2:52amount of money that I
2:53really wanted to make until I went from
2:56just wanting it to needing it. You know,
2:59and not just in like a
3:01a desperate way where it exudes lack,
3:03but like a situation where
3:07I took full accountability and and
3:09of my situation and
3:11I was willing to move heaven and earth
3:13to make my situation happen. Almost like
3:15to the point where I didn't really need
3:17any sort of guidance. I just I was just
3:19moving through the world intuitively and
3:22just making things happen. I wasn't
3:23waiting for instruction. I just made
3:25things happen. So,
3:27a bit of a background um
3:29>> [clears throat]
3:29>> oh, sorry. And and and so,
3:32part of why I'm making this video um in
3:34here was because
3:35I I just wanted to share with you that
3:37like it really doesn't matter how many
3:39views you you might be getting or
3:42uh I wanted to show you, you know, it
3:44doesn't matter like
3:46how much of identity you have adopted in
3:48whatever you're doing. Just just get the
3:51thing out there. You know, and like just
3:54getting
3:55stuff out there or putting the business
3:57out there or starting the business or
3:58like jumping on the sales call or
4:00sending the cold email,
4:01even if it may not be up to par, is
4:05infinitely better than not doing
4:06anything at all.
4:07So,
4:10I wanted this sort of style of video to
4:12be a testament to that. Um I also don't
4:14like to be restricted to like
4:17any sort of
4:18uh medium. I always want to be in a
4:20situation where I can just make things
4:21and go, you know? Anyway,
4:23so I mentioned I got scammed out of all
4:26my money. This was in 2023. So, I had
4:29actually given up on entrepreneurship.
4:30In the spring of 2023, I had a business.
4:32It was an AI education business when the
4:34ChatGPT boom first came around.
4:37And uh
4:38I was making good money. I had just
4:39cracked 10K a month. It was my first
4:41business that made any money. Like my
4:43first dollar on the internet, and let
4:45alone real money.
4:46And that business collapsed cuz I had no
4:48idea what I was doing. I made this
4:50analogy earlier this week with a client
4:52of mine where I was like, "Business is
4:53like ice skating."
4:56And when you first get into business,
4:57you're so like you want to succeed so
4:59bad, and
5:00you are
5:02to the point where like a lot of people
5:03are afraid of falling. Fail They're
5:05afraid of failing in business, and then
5:07it's kind of like falling in ice
5:08skating. And you know, it's almost like
5:09you got to fail
5:11to realize it won't kill you. It's like
5:14the only thing that's going to happen is
5:15you're going to be a bit bruised. Your
5:16ego's going to be bruised, and it you're
5:18going to be a bit sore.
5:20But like you're not going to die.
5:22It's It's almost just like ice skating.
5:25And
5:27you might hear some entrepreneurs on the
5:28internet on your feed be like, "I don't
5:31take anyone's I don't take any
5:32entrepreneur seriously unless they've
5:33gone through one or two failed
5:34businesses." That's what that's about.
5:36Like it's like you can't really take
5:37someone seriously if they want to learn
5:38how to ice skate or play hockey unless
5:40they're unless they've fallen a few
5:42times, you know?
5:44And uh
5:45so I had given up on entrepreneurship
5:47cuz, you know, I didn't have the
5:48patience and the wherewithal and the
5:50grit to stick it out.
5:53I thought everything was just supposed
5:54to come to me and that it's supposed to
5:55work for the It's supposed to work the
5:57first time and the moment you hit 10k
5:58month it's supposed to be like that all
5:59the time.
6:02It's like the moment you learn how to
6:03ice skate you're never supposed to fall
6:05again. Like you see how warped our
6:06beliefs can be when it comes to
6:09business, even though they can be level
6:12everywhere else in our lives. When it
6:13comes to something about foreign like
6:15business, we think the same rules apply.
6:17The thing about business is there are no
6:19rules. And you don't really
6:22go and see the success and create the
6:23momentum you want until you really
6:25internalize that. Not just from a logic
6:27and theory perspective, but like you
6:29operate in a way where there are no
6:31rules. And so, in that way you're not
6:32afraid to post things, you're not afraid
6:34to make certain offers cuz you know that
6:37no one can fire you. The whole point of
6:39a business is that so that you can't get
6:40fired so that you don't have to operate
6:43and abide by anyone else's critique. And
6:45all those things were, I don't know
6:47about you, but those things were holding
6:48me back. But point being, I had given up
6:50on entrepreneurship,
6:51threw in the towel. I started applying
6:53for jobs. The The job I applied was
6:55fictitious. I ended up getting scammed
6:56out of all my money. It was one of those
6:57job scams.
6:59And uh
7:00I lost all my money.
7:03All of it. And my and some and maxed out
7:05credit cards and my my my accounts were
7:07frozen.
7:09Cuz you know, the bank had to
7:10investigate and did a na na na. And so,
7:12I couldn't do anything. Literally, my
7:13debit cards, credit cards, nothing would
7:15work.
7:16And
7:20obvious like I wasn't in a position
7:22where I could go
7:23just start applying for a jobs again. I
7:25mean, no one was going to hire me fast
7:26enough. I could have gotten a temporary
7:28warehouse job, but I mean, that wasn't
7:29even going to cover the What I would
7:31make from a warehouse job wasn't even
7:32going to cover the interest that I had
7:34to pay on the credit cards. And you
7:35know, I was getting the insurance my car
7:37insurance bills and all these bills
7:39hitting my accounts and they were just
7:40bouncing, insufficient funds. And you
7:42know,
7:43what that does to your credit and that
7:44whole that whole line.
7:47And uh
7:48I'll tell you this.
7:52I realized very quickly that the only
7:53thing the only option I had
7:56was to start a was to start a business.
7:59I really didn't know what I was doing.
8:00The last thing I had The last business I
8:02had, you know, it worked kind of like
8:04that kind of
8:05kept banging my head against the wall
8:07until something worked, but it like I
8:08didn't really know much about skill set.
8:11I didn't have, you know,
8:14like it it was a
8:17it wasn't something that I thought I
8:18could do over again.
8:21But I didn't have but I needed I needed
8:24to get out of that hole so bad
8:27that I didn't have time to think about
8:29what I knew and didn't know.
8:30>> [laughter]
8:31>> You know what I mean? I didn't have time
8:32to strategize. It's almost like I
8:35remember working
8:37uh at the agency at the staffing and
8:38recruitment agency and I was I was a top
8:40performer and then there was this other
8:42guy who wasn't performing so well. And
8:43then when he found out he was having a
8:44kid on the way, he magically learned how
8:46to sell and he became one of the top
8:47performers. And it's like, "Yeah, you
8:48always have it in you."
8:52Often times, we are forced by something
8:54maybe bigger than us into a situation
8:56where we're
8:57we're we're forced to become someone
8:59different or we're forced to tap into
9:01the part of us
9:03that like that just takes over and makes
9:04things happen.
9:08And
9:10so I just like I'll I'll keep the story
9:12short,
9:14but I just remember grabbing my phone.
9:15[snorts] It was like an iPhone 12
9:17or 10.
9:19And I just opened up my camera and I
9:21just started recording videos. Just I
9:24didn't know what to do. I didn't know
9:25what I was going to do, but I was just I
9:26just started drawing on a whiteboard and
9:29like teaching teaching people what I
9:31knew about the things I was interested
9:32in. At that point in time, it was a
9:34bunch of stuff, but the thing that stuck
9:36was health and wellness cuz one day I
9:38was
9:39just talking about some health and
9:40wellness related stuff and the thing
9:42took off. It wasn't even AI related.
9:44Took off.
9:47And uh
9:48I got scammed in two
9:51This was end of September, October,
9:54November, December, yeah.
9:55I was out of here.
9:57It's uh
9:58It's more like, you know, three three
9:59months, but
10:00two months later
10:02>> [clears throat]
10:03>> we were we were raking in cash. When I
10:04say we, it was just me.
10:07And
10:08there are a lot of little details again
10:10that I have talked about in other
10:12videos, but I think
10:15a real
10:16question you should ask is like, why
10:18don't you have what you want yet?
10:21And typically, you know, I'm speaking of
10:22my like just looking at my own journey
10:24anytime I make videos like this.
10:27Typically, it looks like a mix of
10:28ignorance
10:31or laziness.
10:34Now, let's just give you the benefit of
10:36the doubt and like the laziness is not
10:37in the picture. Okay, cool. Ignorance.
10:39Ignorance on what?
10:40The skills you need? Meaning like
10:42ignorance meaning like you just don't
10:44know.
10:45You don't know enough.
10:47>> [clears throat]
10:48>> You're not good enough yet at the skill
10:50or ignorance about how much time it's
10:52supposed to take. And honestly, no one
10:53can tell you how much time it's supposed
10:54to take. Like I get asked all the time,
10:56how long does it take people to get
10:57results in XYZ thing?
10:59Great question. Doesn't matter.
11:02Like great question
11:04won't apply to you at all.
11:07It'll take the time it takes you.
11:09Right? And it took me
11:11I graduated in 2018
11:14from from university
11:16in finance.
11:17>> [clears throat]
11:18>> Business finance.
11:20I didn't make my first dollar on the
11:22internet until I was 26. I had been
11:23attempting entrepreneurship
11:25on and off throughout that whole time.
11:27It'll take the time it takes. And then
11:29once I made my first dollar, within
11:31three years
11:32I generated over a million dollars on
11:34the internet
11:35within 3 years.
11:38Right? Of making my first dollar.
11:41So, there's that difference of wanting
11:42it and needing it. And often times that
11:43can't be spoken into.
11:47As as strategic and tactful as I can
11:48make these videos.
11:52I think the best thing you can have
11:53right now is just intention, sustained
11:55intention. I I I said this to a client
11:57of mine, I like this analogy. If you
11:58have the intention of you're driving,
12:00and if you have the intention of turning
12:01your car left,
12:04you What do you do? You take the
12:06steering wheel, you turn it left. The
12:07car's going to go left.
12:12If you have intentions of succeeding, of
12:13creating wealth for yourself, you're
12:14going to succeed. You're going to be
12:16hyper successful, God willing. And
12:18you're going to create that wealth for
12:19yourself, that freedom for yourself.
12:20You're going to get there.
12:21That's what's going to happen.
12:24>> [clears throat]
12:25>> It just so happens that the only
12:27difference is that
12:28the feedback of the car is immediate.
12:30The success piece isn't. Cuz what
12:33happens is when you have that that that
12:35intention and you sustain it, naturally,
12:37on that natural bridge of incidents,
12:39you're put in positions where you
12:40acquire the skills. Unknowingly, until
12:43you look at it in hindsight, you're
12:44acquiring the skills necessary to create
12:45that situation for yourself.
12:50But having Like I see so many people
12:52fall off, including myself. Again, I
12:54just told you it took me so long
12:57to get to where I'm at right now. And
12:58I'm really nowhere significant, but like
13:00I'm on my way.
13:02A lot has changed for me in the last
13:03year. And I think a lot of that is
13:05because
13:06I've made it one of my primary tasks,
13:08whether it's through journaling or just
13:10thinking deeply about what it is that I
13:11want. I've made it my primary task
13:14having a deep sense of purpose around
13:16what I'm doing. Like why why do you Why
13:18do you want success and and money and
13:21business and AI and like not just for
13:23the money, but like why? What are you
13:24Okay, if you don't have an answer to
13:25that, what are you seeing? What are you
13:27envisioning right now?
13:28And create some real emotional
13:30attachment to that.
13:32Having a deep sense of purpose around
13:33what you're doing will be incredibly
13:35important.
13:37Cuz you'll fall out of love of with what
13:38you're doing a lot. That little
13:40honeymoon stage lasts six eight maybe
13:43nine weeks.
13:4512 weeks. That's it. 3 months.
13:49And
13:50I had I had like gone I I burnt out of
13:54business so many times that now I know
13:58that everybody else burns out. And so my
14:00strategy when I was growing my agency
14:02VenturScale was just like well one of
14:04the components of that strategy was just
14:05like I just got to wait 3 months.
14:09Cuz cuz these guys can only last 3
14:11months. Everybody who I'm up against is
14:13only going to last 3 months. So I just
14:15got to wait 3 months and
14:17I can for sure outlast them. I wait 3
14:19months, they're all out of here. I'm
14:21probably going to get some clients.
14:23So
14:25that's a
14:27But like that wouldn't have happened if
14:28I wasn't really in tune with what I
14:30wanted with that sense of purpose and
14:32renewing my commitment every day. Uh
14:34last couple notes on the mindset piece
14:37before before I get to you know some
14:39more strategy business strategy stuff.
14:44I like
14:48I I I
14:50Yeah, I don't know. I I wish I could
14:51show you my my first TikTok videos in
14:542023. How terrible the lighting was. How
14:57much I was stuttering.
14:59But I needed the situation to happen so
15:01I needed my situation to change so bad
15:03that I wasn't I I I didn't care. Like if
15:05I I was worried about my old employers
15:07watching. I was worried about my friends
15:09and family finding out. And so you know
15:10what I did? I made a new account
15:13that none of them knew about and I
15:14blocked them all.
15:16Whatever it took.
15:18I had a lightbulb moment
15:21when I was making
15:23This is the last job I ever worked in
15:24the spring of 2023 was a was a tech
15:27support job cuz I was trying to get into
15:28cybersecurity. I had gone to school for
15:29cybersecurity. I had started from the I
15:31had to start from the bottom up again of
15:32the totem pole cuz I had switched
15:34industries from business and finance and
15:36from
15:37staffing and recruitment and sales.
15:40So in that tech in that tech support job
15:41I was work I was making
15:4318 19 dollars an hour.
15:46And I realized
15:48you know as as frustrated as I was with
15:50that situation I realized two things.
15:52Number one I was so frustrated because I
15:54was frustrated with everyone but myself.
15:57I was blaming everyone but myself.
16:00And in that moment for some reason
16:04when I was thinking about like what
16:05business to start something occurred to
16:06me where I was just I realized that like
16:09the amount of money that we make that
16:11you make that I make is a direct
16:13reflection of how much value you provide
16:15to society.
16:18And I had to swallow that pill. It was a
16:19tough pill to swallow. But in that
16:20moment
16:22I became hell-bent on providing as much
16:24value
16:27as possible.
16:28And so I just started sharing what I
16:30knew.
16:31All right?
16:33This is before the agency and all.
16:36But it still it still applies.
16:38>> [clears throat]
16:40>> Like when I decided to
16:41get into the AI business space my goal
16:44to cut through was to provide as much
16:46value as possible more value than the
16:47next person to build trust.
16:52Those things that like I really a lot of
16:54people watch who watch my stuff are
16:56looking to get started in business.
16:58And third I got a few folks who you know
17:00doing
17:01doing quite well and looking to scale
17:03and want the strategy piece.
17:06And it's funny the same thing stop
17:08people at every level. It's fear.
17:12And if like if you want to cut through
17:14quickly you got to run towards the
17:17things you fear. You got to like you got
17:19to list down all the things that are
17:20stopping you. Like, oh, I'm afraid of
17:22what this person's going to think. I'm
17:23afraid of what this person's going to
17:24think. You got to run toward that,
17:26meaning you got to confront that
17:28and figure out a solution to that,
17:30whether it's blocking them or making new
17:31account or whatever it is, because what
17:32you fear controls you.
17:34And if you are capable of making 30, 60,
17:36100 grand a month, no problem,
17:39and you're not making that, that's what
17:40worrying about their opinions is costing
17:42you.
17:44Cool.
17:45All right.
17:47So,
17:48that's a mindset piece. Let's talk about
17:51some major things
17:53that uh that I picked up along the way
17:55that uh have allowed me to not just do
17:57this once, but repeat it multiple times.
18:01So,
18:02so that health and wellness coaching
18:04business went to scale and inspector.
18:09So,
18:13there are a few things that that helped
18:14me. A- again, apart from that mindset
18:16piece, you know, building trust, having
18:18confidence in yourself, like getting to
18:19the point where like you just stop
18:21thinking at all and you just start
18:22doing.
18:24It's almost like that ultra instinct
18:25mode. But, one thing that really helps
18:28me, even right now,
18:31is knowing my ICP in detail. Knowing who
18:33I'm talking to at every point in time. I
18:35don't get on here unless I know clearly
18:37who I'm talking to. In my mind right now
18:39as I'm talking, as I'm looking at the
18:40screen,
18:41I know who I'm talking to. I'm talking
18:43to myself, my old self
18:46from a year or two years ago
18:49who is, you know, clearing 30K plus a
18:52month in cash.
18:55You know, is new to being rich and and
18:57doesn't know what to do with all the
18:58money. Is probably going to mess it up a
18:59couple times, right?
19:02By the way, you got to get to that point
19:04where like why it's important to fall
19:06and to quote-unquote fail. You don't
19:07fail until you quit, by the way. But,
19:09why it's important to get there is
19:10because you got to
19:12you got to lose the fear of failure.
19:15And that comes with with skills,
19:18but also just deciding to believe in
19:20yourself. Like you watching this are,
19:22you know, you found this probably cuz
19:23you probably found this because, you
19:25know, you're smart. I'm in your
19:26algorithm, right?
19:31There are very few problems in the in
19:32the world of business and in life that
19:34you can't solve.
19:35So, trust yourself.
19:37But,
19:39knowing who I'm talking to
19:41in detail and then leaning into that
19:45has has allowed me to res-
19:49to see results a lot faster.
19:52Especially like when I'm doing cold
19:53emails or when I'm making content.
19:55Well,
20:00most people get on the internet, online
20:02business,
20:05whether they're posting on LinkedIn or
20:06running ads and they don't know who
20:08they're talking to. Here's a quick
20:10little hint. Who you're talking to
20:11probably looks like you.
20:15Or probably has something in common with
20:17you.
20:18And I like that took me a really long
20:20time to realize.
20:21It It wasn't until like a good, no joke,
20:23at least a hundred sales calls in
20:26where I started noticing a pattern. I'm
20:27like, "Huh,
20:29everyone is kind of similar to me.
20:32Either the way they look or the way they
20:33talk or the way what they're interested
20:34in or how they identify. They're quite
20:36profes- you know, they're professionals.
20:38Oh, yeah.
20:40Intellectuals.
20:41Interesting."
20:43And so, I just started leaning into that
20:44and it's just it's made business so much
20:47easier.
20:48Now, the next thing is about finding and
20:51leaning into your unfair advantage.
20:54And oftentimes you don't like in the
20:56moment or when you're first starting out
20:57in business, you don't know what your
20:59unfair advantage is,
21:00but you have one. Like you have, whether
21:03it's a skill, a talent, or something in
21:06your story.
21:08One of those things is is an unfair
21:10advantage. For example, and it can
21:11change and you can continue to pick up
21:13unfair advantages. For example, when I
21:15first started in business, I had a
21:17couple of unfair advantages. Number one,
21:19I went to school for business.
21:21That doesn't help me in entrepreneurship
21:22at all. Like that's a completely
21:23different ball game. As you can see,
21:25there's 16 and 20-year-old kids who
21:27never went to school or lapping people
21:29in business. But,
21:32I understood business management.
21:35I understood things from a theory like a
21:37theory perspective, right? Finance, I
21:39understood finance. So, this helped me
21:41>> [clears throat]
21:42>> for the times I was making finance like
21:44investment content and, you know, I'm
21:46into crypto and da da da.
21:49Helped me with the research and all that
21:51fun stuff.
21:53It also helped me with credibility,
21:54right? Another unfair advantage, whether
21:56you might like it or not, it but for me,
21:59it took me a while to realize this was
22:00an advantage of mine is I had corporate
22:01experience. So, I had
22:04learned sales in a corporate
22:05environment, right? I had the
22:07professionalism aspect. So, this helped
22:09me and and something I realized I should
22:12lean into when I was making content,
22:14when I was on calls with prospects is
22:15yes, I come from the corporate world. I
22:18understand you, right? You got to lean
22:20into these unfair advantages. Another
22:22advantage I have is I'm well-spoken.
22:25And so, it's in my best interest to be
22:27making content, video-based content,
22:30right?
22:31You got to lean into your unfair
22:32advantage. My unfair advantage now, if I
22:34want to start a business, is it's not my
22:36first business.
22:37I'm three, four businesses in that have
22:40been successful in terms of making
22:42money.
22:44So, I'm not starting from scratch. So, I
22:46can do things like like that even that
22:49business right there, the health and
22:50wellness coaching business where, you
22:52know, two, three months in, I'm making
22:53I'm clearing 60 grand a month gross.
22:56That wasn't my first business. I didn't
22:57know what I was doing, but at the very
22:59least, I had acquired the the of making
23:00organic content. number one. Number two,
23:03I knew from the previous business that
23:05it's probably going to take an immense
23:06amount of volume and output to create
23:08momentum.
23:09And so, I came out the gate posting five
23:11times a day. That's how I was able to
23:13change my life that quickly.
23:17Every month I was putting, you know,
23:18there was 150 attempts to, you know, go
23:20viral and change my life. Of course, one
23:22of them's going to hit.
23:23And that's how I was thinking.
23:26And you find that optimism tends to work
23:28in your favor in the business world.
23:32Your unfair advantage, always look for
23:34those unfair advantages. And when I'm
23:35working with business owners, that's one
23:36of the things I look for.
23:38That unfair advantage typically
23:41will reveal the closest path to the
23:44money and to the next phase of wealth.
23:46You have an unfair advantage, find it.
23:47It's probably the thing that you've been
23:49neglecting for a while. Like, I didn't
23:50want to identify as some corporate
23:52person. I was so burned out of the
23:53corporate world. Then I realized in
23:55business, that's actually one of my
23:56unfair advantages is I come from that.
23:58I understand structure. I understand
24:00professionalism. And this wasn't just
24:02for making content,
24:04but in terms of relating to prospects
24:06and sales and why they should trust me
24:08over any other business owner or agency
24:10owner.
24:12So, finding my unfair advantages helped
24:14me a lot. Number three, and and I
24:16tie this into that, is leaning in
24:19leaning all the way into the things that
24:21make me different.
24:23I wish I had done that sooner instead of
24:24trying to be someone else.
24:26And I still check myself to this day.
24:28Like, I don't want to be the cold email
24:30guy. I don't want to be the AI guy or
24:31the AI agency owner. I'm Pablo.
24:37And you are you.
24:38And like, my my late mentor Alicia told
24:41me this. She told me
24:48that you'll never get to where you're
24:49trying to get unless you're willing to
24:53bring all the parts of you. Like, if
24:55you're trying to She said it in a
24:56different She said some something along
24:58the lines I have it written down in my
24:59notebook. Something along the lines of
25:01like if you're trying to cut out parts
25:03of you,
25:04you're not going to have the experience
25:06or life that you want.
25:08And so I realized that like, okay. Sure,
25:11I might get I might get into the
25:12algorithm talking about AI cold email,
25:14but how I'm going to stick
25:17is by just being me. And that might mean
25:19putting out putting out videos outside
25:21of AI cold email. And I had to not just
25:23get comfortable with that, but lean into
25:24that.
25:27I
25:28put this out in a newsletter earlier
25:30this week. If you're not on my
25:31newsletter, you should definitely
25:32subscribe to it. It's free. It's a link
25:33in the description. I put this out in my
25:35newsletter this week. I was like,
25:37"The only time I ever face real
25:38competition in business was when I was
25:40trying to be someone else. Like, it's
25:41okay to emulate someone else when you're
25:43first starting, absolutely. And you'll
25:44naturally stand out and have your own
25:46differences
25:48you know, differentiators without even
25:49thinking about it.
25:51But, when I try literally tried to be
25:53someone else, that's the only time I
25:54faced competition. Why? Cuz I was never
25:56the original. So, of course I was
25:57competing with them.
25:59I could beat everyone else, but I'd
26:00never beat the number one option.
26:04The moments where I realized that the
26:06best option is to just settle into
26:07myself,
26:10all the competition disappeared. And you
26:11realize competition doesn't exist.
26:13And like in terms of what that means on
26:16a day-to-day basis, it might mean put
26:17out the content that you want to put
26:18out. It might mean spin up the AI
26:20campaigns you want to spin up. Build the
26:22business in the way you want to build
26:23it. There are times where like I was
26:25working 12-16 hour days. If you've been
26:27around long enough, you know. And
26:28there's times where I work 4 hours a
26:29day. Now, I'm in a more relaxed state.
26:32We're we're picking things back up again
26:33just cuz I'm taking business further,
26:35but
26:37or like I'm I'm taking it a different
26:39direction, so it needs some momentum,
26:40but
26:42>> [clears throat]
26:44>> lean into all lean all the way into the
26:47things that make you different.
26:52Another thing that uh
26:54has really helped me
26:57and is also a strategy as well in itself
27:00is building trust.
27:05I mentioned something at the start of
27:06this video where I was like
27:09I had this lightbulb moment where I
27:10realized that the amount of money you
27:11make is is is
27:13almost in direct correlation with how
27:14much value you're providing to the
27:16society. Another
27:18piece of that is trust. The amount of
27:20money you make is is in high correlation
27:22to how much trust you have in the
27:23market. And so
27:26when I started
27:28I I started doing this consciously when
27:29I was building Vint and Scale.
27:33And
27:35it became a a focal point of my strategy
27:37where I was just like, you know what?
27:38I'm going to try and build as much trust
27:39as possible in the marketplace. And so I
27:41started pumping out long-form videos,
27:43tutorials, walkthroughs, also with my
27:45prospects. You know, how it's how how I
27:48affected how I structured the business
27:49as well.
27:51I started making it like a real
27:53thing to build as much trust as
27:55possible.
27:56Trust, community.
27:59And then it's helped me a lot. You know,
28:01like I never really have to ask for
28:05Like I never really have to convince
28:06people because I front-load trust
28:08whether it's through my workshops and
28:09webinars, these videos, newsletters.
28:13It's just trust.
28:14And I think when you can
28:16put the other person the the client's
28:18best interests first
28:20they'll pay you all day. All day.
28:23That's one of those like intangible
28:24little secrets of business
28:26that has that has brought me success and
28:29that my old self used to struggle with.
28:32My old self was so concerned about their
28:35ability to make money that they wouldn't
28:36make money because that's all they were
28:38thinking about versus putting the the
28:41the viewer or the prospect or the
28:43client's interests and best interests
28:45first.
28:51The next thing is I I
28:53especially with that health and wellness
28:54coaching business, like to get out of my
28:56situation,
28:58I gave my self
29:00There's something to charging a lot.
29:03There's a like I charge people a lot.
29:06My
29:07Like I I got intro offers.
29:09You know, for a couple grand a month.
29:13Uh depending on when you're watching
29:14this video.
29:16But my serious offers
29:18like my one-on-one offers and my agency
29:20offers are like 16, 20 grand plus.
29:23I charge people a lot.
29:27Myron told me like uh
29:30to to get rich you're going to have to
29:31get comfortable charging a lot and you
29:32won't be able to charge people a lot
29:34unless you pay someone a lot. Or else
29:36there will be an inconsistency. And so I
29:38ended up paying Myron and some other uh
29:40young gentleman
29:41a lot of money.
29:44And it
29:46it uh in my head it was like, "Oh, okay,
29:48this is a thing.
29:51This is a thing. This is a normal thing
29:54to charge a lot of money. And I gave
29:56myself permission to charge a lot of
29:58money
29:59for my work without anyone ever
30:00validating me otherwise.
30:02And a a few things happened. Number one,
30:05it motivated me to make it worth it for
30:07the client. So it motivated me to do a
30:09good job. And so my work and level of
30:11fulfillment went through the roof.
30:12Number two, the client was more
30:13satisfied. Number three, it attracted
30:15more serious clients. And number four,
30:17we were more profitable.
30:19I got rich. They got rich in result and
30:21everybody was happy.
30:23Fewer clients, higher price, better
30:25business. Charge more. And if you're not
30:27okay with charging more, go pay someone
30:30a lot.
30:31It's it's the advice you're not going to
30:33hear in many places.
30:40There are a couple of other things I can
30:41share about like the funnel and the
30:43marketing house and the skills, right?
30:47Like my marketing house consists of
30:48content, newsletter. From time to time
30:51I'll run I'll run ads.
30:56I think on route to your first 100k it's
30:57about skills, like learning how to ice
30:59skate, right?
31:02Learning how to skate backwards. So what
31:03those skills could look like can be cold
31:05email,
31:06content, conversion of that traffic to
31:09sales.
31:10You're probably not running ads on route
31:12to your first 100k. You probably already
31:14made 100k before you start running ads.
31:19But on route to your first million,
31:21you know, ads will definitely matter,
31:22but really it's it's more so about
31:24consistency and leverage.
31:26And I think the best form of leverage is
31:28brand.
31:30Hence why your favorite
31:32Like how to how you build brand nowadays
31:34you you consistently talk about one
31:36thing over and over again. So hence why
31:37your favorite entrepreneurs,
31:39who might be billionaires by this point,
31:40still post on YouTube.
31:44Or write books. It's a form of branding.
31:46It's a form of leverage. Brand is
31:47leverage. Like you can brand
31:50Brand allows you to charge a premium.
31:53I'm only telling you what's worked for
31:54me. I can't rewrite my life story.
31:58Maybe in another world, another reality
32:00or scenario worked differently for me.
32:01But like I just looked to people who I
32:02was inspired by, Myron. Myron's on route
32:05to being a billionaire.
32:06Myron still posts on YouTube. What are
32:08you going to tell him?
32:10Oh, if you're not making if you're
32:11making you know, 40, 50 million million
32:13dollars a year, why are you posting on
32:15YouTube? It's cuz it's how he gets
32:17clients. It's it's brand. Alex Hormozi,
32:19why does Alex Hormozi post on YouTube
32:21multiple times a day on multiple
32:22different channels? Obviously he has he
32:24has a team, but it's about brand. It's
32:25about leverage. It's so you can charge
32:27premium prices. It's so business gets
32:28easier.
32:32So business gets easier.
32:40>> The first 100k
32:41is not the hardest per se. It's It's the
32:43slowest cuz you're amassing skills.
32:45You're learning how to skate. Your first
32:47million is like
32:49Okay, now you know how to skate.
32:52Let's like put the puck in the net.
32:55Or like let's, you know,
32:58let's see how fast you can skate. Like
32:59it's it's easier cuz you have the
33:01skills. Now you're just thinking about
33:02the fluff on top. And like I don't
33:04measure my life like that. Like I don't
33:05measure I never measured oh, from zero
33:07to 100k now it's about skills. No, I
33:09didn't measure it. Don't measure
33:11your success in that way.
33:13The thing that matters and the thing I
33:16want to leave with you is if your
33:17intention is to be successful again,
33:19you're probably going to get the You're
33:20on your way.
33:22I can't tell you what that looks like. I
33:23can show you, you know, how to start
33:24your business from scratch and so and so
33:26forth, but like
33:29it'll look different from you
33:32and me and or from everyone and from me
33:34for from everyone else.
33:37And
33:39that's a good thing cuz you're going to
33:40be able to brag about these things in a
33:42moment. In fact, you should start
33:43bragging now. Like I waited
33:46too long to start bragging.
33:49That point about leaning into the things
33:50that makes you different.
33:52The one of the best things I did was
33:53start was was
33:55There's this thing especially with
33:56beginners
33:58where they feel like they're
33:59unqualified. Like they can't talk to
34:01anyone or show anyone anything unless
34:02they've made their first 100 grand or
34:03million.
34:04>> [snorts]
34:05>> You making your You know how many people
34:06there are on the internet who want to
34:08learn how to make 10k a month?
34:10Or who who applaud the fact that you
34:13make 10k a month more than the people
34:14who want to make their first million, I
34:16bet you.
34:17That's why 10k a month is so popular cuz
34:18people can't relate to a million.
34:20It's too far away.
34:22And then beyond that, making your first
34:24dollar on the internet. You know, and
34:26and screw like the info side of things
34:28for now.
34:30Knowing how to go from zero to one
34:34is is impressive enough to prospects
34:36and people who are thinking of becoming
34:37your client.
34:41So, anyway, this is um
34:43this is a video that I'm just going to
34:44leave up on my channel and I'm sure
34:46it'll age well.
34:48Before we get back to the AI and the
34:50business stuff.
34:51Cuz what I find is
34:53you know, from time to time I'll take,
34:55you know, maybe three or five people and
34:56like I'll I'll guide them and coach
34:57them.
34:59And uh
35:06I can teach the skill all day, but it's
35:08like a lot of stuff is is the intangible
35:10stuff that that will allow you to win,
35:12but winning is done like winning often
35:14doesn't look like you're winning in the
35:15moment cuz it feels like nothing's
35:17happening, but that's when you're
35:18mastering the skill.
35:22The skill is what allows you to create
35:23money out of thin air.
35:26Success is difficult like it's it's a
35:28bit difficult to plan,
35:30but the skills make it a lot more
35:32predictable. Like now I'm at a point
35:34where if I want to make 50 grand a
35:35month, I can start in a totally new
35:36business unrelated to AI,
35:39unrelated to any AI, anything like that
35:41and just
35:42just do that like this.
35:44I can run ads really well, really lethal
35:46ads,
35:47really lethal with cold emails, so I can
35:48run B2C offers, B2B offers, I can throw
35:51up webinars,
35:53short form content, long form content.
35:56And even when I didn't know how to do
35:57those things, I was attempting
36:00and there was nothing that held me back.
36:01Oh, I don't want to make it and then
36:03it's imperfect, I'm not good on camera
36:04or whatever. I would just edit it.
36:07I would chop out the pauses
36:09until I felt comfortable making videos
36:12with pauses or with me thinking about
36:14what I wanted to say next cuz I realized
36:15it was authentic,
36:17right?
36:18Vinted scale, I made
36:19>> [clears throat]
36:19>> I'm oh man, we did over seven figures
36:23on that run.
36:26And I was making all those videos with
36:27those Notion dogs, I was making them on
36:28my Mac webcam. This is on my my MacBook
36:30Pro webcam right now.
36:34I was doing all that on a little MacBook
36:35Air. It's just self-belief, my friend.
36:38Makes my I made my first 100 grand ever
36:40on the internet on an iPhone 10.
36:44Still got the iPhone.
36:46The screen's cracked now, but whatever.
36:47Anyway.
36:49So, that's that. Um listen,
36:53success is a bit difficult to plan, but
36:55skills make it a lot more predictable.
36:58Um the skill set if if you're not where
37:00you want to be yet,
37:02uh two things. Number one, your skill
37:04set is probably lacking, and that's what
37:06will make you rich at the end of the
37:07day,
37:09uh whether it's right now or over the
37:10course of the next year. And number two,
37:12you need to be around winners. I've
37:13never invested in myself and not
37:16come out making more within a calendar
37:18year.
37:20I think that's how you got to think
37:21about investing in yourself in that way.
37:22Anyway, if I have anything for you,
37:24it'll be in the description.
37:26I got a lot of cool stuff on the way.
37:28Uh depending on when you're watching
37:29this, uh we are wait-listed. We are at
37:31capacity. Uh if you're looking for
37:33done-for-you agency services, uh we're
37:35at capacity for Q4, so I will keep you
37:37updated um
37:39via my email list. And uh if you're
37:41looking to learn how to start a business
37:43from scratch, I probably have something
37:45in the description. It's probably a
37:46workshop. You can attend one of my
37:47webinars.
37:48Um I I usually cap it at
37:5020 people, so it's always first come
37:52first first served. Just look at what's
37:54in the description.
37:56Um
37:57and well, I'll help you get personally
37:59I'll personally help you and walk you
38:00through to wherever you're trying to
38:02get. Other than that, I'll see you in
38:03the next video. I'm out. Peace.

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