I Let AI Agents Run My SEO. Here’s what happened… — Transcript

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1. 0:00Earlier this year, I added $19,000 in
2. 0:02monthly revenue [music] to a client's
3. 0:04site just by getting a crack team of AI
4. 0:06agents to find and fix what [music] was
5. 0:08broken. Here's what happened. For years,
6. 0:10I'd been convinced that Google Search
7. 0:11Console had been hiding things from me.
8. 0:13I'd stare at line after line of data,
9. 0:15convinced there's untapped revenue in
10. 0:16there just waiting to be found. So, when
11. 0:18the perfect client came along, I saw my
12. 0:20chance to finally prove it. And I
13. 0:22decided to try something a little spicy.
14. 0:24I built three AI agents, all with
15. 0:26different missions and then let them
16. 0:27loose on the site. One hunted pages that
17. 0:30ranked but didn't get clicks. One caught
18. 0:32content that was dying before analytics
19. 0:33even noticed. And one found the weakest
20. 0:36pages and mapped exactly what they were
21. 0:38missing. What the three of them found
22. 0:39for my client was absolutely wild. And
23. 0:41implementing their recommendations added
24. 0:43$19,200 in monthly revenue. But that
25. 0:46isn't even the most interesting part
26. 0:47because while they were digging, my
27. 0:49agents uncovered an invisible traffic
28. 0:51killer where your rankings hold. Your
29. 0:52analytics look fine, but your clicks
30. 0:54just disappear. I'll show you exactly
31. 0:56how to catch it. So, in this video,
32. 0:58you're going to learn how to build an
33. 0:59agent that finds every page on your site
34. 1:01quietly losing you money. Arm your
35. 1:03agents with prompts that diagnose like a
36. 1:0515-year SEO vet instead of a yes man
37. 1:08chatbot. And build one that catches the
38. 1:10invisible traffic killer your analytics
39. 1:12will never show you. My name is Matt
40. 1:13Diggity and I've run the search
41. 1:14initiative, an international SEO agency
42. 1:16managing organic and AI search strategy
43. 1:19and growth for some of the biggest
44. 1:20brands on the internet. Most people
45. 1:22still use AI like a chatbot. They're
46. 1:24still doing all the serious thinking and
47. 1:26removing all the m dashes.
48. 1:27>> How dare you?
49. 1:29>> An agent is different. You give it a
50. 1:31goal, you set the rules, and it does the
51. 1:33work while you go off and take a sh. So,
52. 1:35when you point an agent at SEO, where
53. 1:37there's more data than any human can
54. 1:39process, the opportunity becomes what we
55. 1:41in the industry call huge. Now,
56. 1:43whether you're a oneperson operation or
57. 1:45a 50 person marketing department, nobody
58. 1:48has the hours, including my client.
59. 1:50They're a major US-based moving company.
60. 1:52They were publishing new content every
61. 1:53single day, doing everything right. But
62. 1:56something was off. Leads had dried up.
63. 1:58In the moving business, no leads means
64. 2:00no trucks. No trucks, no revenue. They
65. 2:02were pulling their hair out, screaming,
66. 2:03"What the hell do we do?" Well, that's
67. 2:04exactly what these three agents work
68. 2:06out. Each one looks for a different way
69. 2:07your existing content is leaving money
70. 2:09on the table. And as you'll see, each
71. 2:11one finds something the others can't.
72. 2:12More on that later. Now, real quick
73. 2:14before I get into it, my SEO agency, The
74. 2:16Search Initiative, is offering $1,000
75. 2:18off the first month for a handful of new
76. 2:20clients in exchange for a testimonial
77. 2:22once we get you the results that you
78. 2:23want to brag about. Anyways, head over
79. 2:25to the searchinitiative.com, fill in
80. 2:27your details, and we'll get back to you.
81. 2:28Now, back to the agents. First, the tech
82. 2:30stack. Every agent uses the same five
83. 2:33tools. Make.com runs the workflow. No
84. 2:35coding, just modules you can connect
85. 2:37together like self-aware Legos. Google
86. 2:39Search Console feeds your data. Appify
87. 2:41pulls what your competitors are doing.
88. 2:43Claude does the thinking and everything
89. 2:45lands in a Google doc ready for your
90. 2:46content writer. Let's build the first
91. 2:48one. Agent number one, the click gap
92. 2:50agent. This agent finds pages that rank
93. 2:52on Google but aren't getting the clicks
94. 2:54that they should. Say your page sits at
95. 2:56positions 3 to 10 for a keyword with
96. 2:58thousands of monthly searches. People
97. 3:00are seeing it, they're just not clicking
98. 3:01it. Where you're showing up isn't your
99. 3:03problem. It's how you're showing up.
100. 3:05Your title or your description isn't
101. 3:07giving people a reason to choose you.
102. 3:08And every skipped click is a lead that
103. 3:10should have been yours. Let's put that
104. 3:12in numbers. Say a page gets 10,000
105. 3:14impressions a month and you move the
106. 3:15click rate from 2% to 5%. That's 300
107. 3:18extra visitors. If your site converts at
108. 3:202%, that's six more leads from a change
109. 3:22that takes 20 minutes.
110. 3:26Step one in make connect Google search
111. 3:28console and add a filter. Your hunting
112. 3:30pages rank 3 to 20 over 500 monthly
113. 3:32impressions with a click rate below par.
114. 3:34Rule of thumb here, under 3% for
115. 3:36positions three to five, under 2% for
116. 3:39six to 10, and one and a half percent
117. 3:41beyond that. Step two, the Ampify
118. 3:43module. It pulls the top 10 results for
119. 3:45each flagged keyword, titles,
120. 3:46descriptions, star ratings, FAQ
121. 3:48snippets, etc. Step three, the Claude
122. 3:50module, where the prompt does the heavy
123. 3:52lifting. Mine tells Claude, "Here's my
124. 3:54page. Here are my competitors. Diagnose
125. 3:56why nobody's clicking. Then write me new
126. 3:58titles and a better description." The
127. 3:59full prompt and my exact make settings
128. 4:01are in this YouTube description. Copy
129. 4:03them. They're yours. Everything lands at
130. 4:04a Google doc, findings, new titles,
131. 4:06priority, expected impact. And here's
132. 4:08what that actually looks like from the
133. 4:09client run. The flag page, the click
134. 4:11data, the new suggested titles Claude
135. 4:13wrote. Here's the problem. Here's the
136. 4:15fix. That's the first agent. The second
137. 4:17one catches something most people never
138. 4:18see coming. Agent number two, the decay
139. 4:21detector. This agent looks for content
140. 4:23that performed once upon a time, but now
141. 4:25is quietly dying. Maybe Google's
142. 4:27algorithm had just decided it hates you
143. 4:28all of a sudden. Pay no attention. I
144. 4:30still love you. By the time you notice
145. 4:31the drop in your analytics, you've
146. 4:33usually already lost ground that takes
147. 4:34months to recover. This agent catches it
148. 4:37early, and the build structure is nearly
149. 4:39identical to the first one. The search
150. 4:40console module pulls two date ranges
151. 4:42this time, the last 3 months and the 3
152. 4:44months before that. The filter flags two
153. 4:46patterns. One, clicks down more than 20%
154. 4:49between those windows. Or two,
155. 4:51impressions holding steady while the
156. 4:53clicks fall. That second one is sneaky.
157. 4:55That's the invisible traffic killer I
158. 4:56mentioned before. At Rust proved it.
159. 4:58When an AI overview shows up, the top
160. 5:00results click rate drops by 58%. Your
161. 5:03rankings hold, but your clicks quietly
162. 5:05vanish, and most people never connect
163. 5:06the dots. Then comes the Claude module,
164. 5:08and the prompt is the big brain stuff.
165. 5:11>> Check out the big brain on Brad.
166. 5:14>> Don't ask Claude, "Hey Claude, what's
167. 5:16wrong with this page?" That's how you
168. 5:17get generic advice and insanely
169. 5:19confident hallucinations. Instead, the
170. 5:21prompt hands Claude a full evidence
171. 5:23file. traffic trends, search data,
172. 5:25ranking history, summary of the page,
173. 5:27the competitor pages, and even which SER
174. 5:29features are showing. Then it forces a
175. 5:31diagnosis. Claude has to pick one
176. 5:33primary cause. Is the content stale,
177. 5:35wrong intent, missing coverage, a weak
178. 5:37title, stronger competitors, or a
179. 5:39technical problem. Pick one, Claude. No
180. 5:41No, you're absolutely right,
181. 5:43Matt. One diagnosis, a confident score
182. 5:45out of 10, the evidence behind it, and
183. 5:47the recommended fixes ranked by
184. 5:49priority. The prompts down in the
185. 5:50description of this video. Now, the
186. 5:51output tells you exactly what to update,
187. 5:53what to add, and what to cut out. For my
188. 5:54client, this agent flagged 14 pages that
189. 5:56were sliding. Acting on the briefs took
190. 5:58one page from a low position of 17 back
191. 6:00up to position three for its target
192. 6:02keyword. A page that had been sitting at
193. 6:04position four just a year before. Now,
194. 6:06the third agent hunts something
195. 6:07completely different. Agent number
196. 6:09three, the depth scanner. Not pages that
197. 6:11are declining, pages that were never
198. 6:13strong enough to compete in the first
199. 6:14place. The problem is that on a big
200. 6:16site, these pages hide. You publish
201. 6:18something, it doesn't take off, and you
202. 6:20move on. Meanwhile, your competitors
203. 6:22publish thorough detailed version of the
204. 6:24same topic and snag the traffic that
205. 6:25should have been yours. Here's the
206. 6:27build. The data sources ampify again,
207. 6:29but pointed at your competitors. For
208. 6:30each of your pages, it scrapes what the
209. 6:32top ranking pages for that keyword have
210. 6:34written and counts their words. It then
211. 6:36scans the quality of competitor content
212. 6:38in terms of data, tables, FAQs,
213. 6:41headings, etc., and compares it to your
214. 6:43pages. Then Claude maps out exactly
215. 6:45what's missing. Specific headings to
216. 6:46add, angles of competitors cover that
217. 6:48you didn't, or elements like comparison
218. 6:50tables and FAQ sections that make a page
219. 6:52more likely to convert. Again, the whole
220. 6:54prompts in the description. For my
221. 6:56client's site, these agents found 28
222. 6:58pages in their initial run. Eight click
223. 7:00gaps, 14 decaying pages, and six thin
224. 7:02content pages. Within 3 weeks of
225. 7:04updating them, they were generating
226. 7:05$19,200 a month in new organic revenue
227. 7:08in G4 from pages that were already
228. 7:10sitting on the site. If you'd like us to
229. 7:12do this for your site, head on over to
230. 7:13the searchinitiative.com right now.
231. 7:15Until the end of the month, we're taking
232. 7:16on a limited number of clients for
233. 7:18$1,000 off the first month.