YT YouTube2Text

YouTube2Text → Transcripts → I Gave Claude These 7 Things (and it wrote a book I'm actually proud of)

I Gave Claude These 7 Things (and it wrote a book I'm actually proud of) — Transcript

by Brian Ellwood · 2,584 words · 362 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00I've written dozens of books with Claude
0:02for my expert coach and consultant
0:05clients that have grown their business
0:08by six and even seven figures in some
0:11cases. There's a way to construct a book
0:15that makes you stand out in the market
0:18and shifts the beliefs of readers and
0:20actually causes them to to ascend to the
0:23higher ticket items that you want to
0:26sell them. You can write a book with
0:27Claude that does all those things, but
0:30you need to frontload it with the seven
0:33things that we are going to go over in
0:35this video. When you do that, Claude has
0:39everything that it needs. It can write
0:41you a great book in your voice,
0:43authentic to you, telling your story,
0:45writing, the book that only you can
0:47write, and the one that also acts as a
0:50real sales asset for your business. If
0:52you do not take the time to get these
0:54seven things into Claude before you
0:56start writing your book, you're
0:58basically going to write the wrong book
1:00and have to reddraft it over and over
1:02and over again. Ask me how I know. I did
1:05this the wrong way for a long time. I'm
1:07here to save you a lot of trial and
1:09error today. So, without further ado,
1:12let's jump in. The first thing you want
1:14to upload to Claude is the actual offer
1:16that it is that you sell. Like if you
1:20help people do stand up paddle board
1:22yoga or something random like that, then
1:26your book's going to be about sand
1:27paddle board yoga. And so the book and
1:30the high ticket offer, the concepts are
1:32supposed to match. So when you upload
1:34your actual offer material to Claude, it
1:38helps you conceptualize and write the
1:41correct book that acts like the
1:43appetizer for the entree, which is your
1:46high ticket thing. Another reason you
1:48want to add this is your offer often
1:51consists of components. You know, like
1:54mine is writing the book and building
1:55the funnel and running traffic to it,
1:58right? To get clients with a book. And
2:00so my book consists of those components
2:03in terms of the actual outline of the
2:05book, like part one, two, three. Your
2:08book is going to be structured in the
2:11same way that your offer is. You're
2:13going to see there's tons of overlap
2:15here between your entire business, your
2:17entire brand, and what goes in your
2:19book. And this is a big part of it.
2:21That's why I'm going to go ahead and
2:22give Claude everything you possibly can
2:25about the current offer that you sell.
2:27Now, now, number two is just as
2:30important. The person that you write the
2:32book for needs to be crystal clear
2:36before you ever type a single word.
2:39Books are not for everyone. They're only
2:41for a specific type of person. And so
2:43what you want to do is give Claude all
2:45of the data that you have on your ICP,
2:48your ideal client profile. Some people
2:50call it your customer avatar. You should
2:53have documentation that really spells
2:56out who that person is specifically,
2:59like they are accountants that make at
3:02least $250,000 a year. Maybe they're
3:05within a certain accounting vertical.
3:08And then just as important as the
3:09demographics of your ideal client, you
3:12also want the psychoraphics. And that is
3:15like what are their fears? What are
3:17their desires? What are the different
3:19beliefs that they have that are
3:23preventing them from moving forward and
3:25taking action and changing their lives
3:27and implementing your thing? Most of my
3:30clients who are already doing six,
3:32seven, or even eight figures will have
3:34all of this documentation prepared. And
3:37so what I do is I get them to send that
3:39to me so that I can upload it to the
3:41Claude project. And then when it writes
3:43the book, it knows exactly who it's
3:45writing it for. It knows exactly how to
3:48speak to them about the things that
3:50they're currently concerned about, the
3:52things that they want. And that's how
3:54you write a book that actually resonates
3:56with the reader. Now, another thing that
3:58I'll go ahead and ask clients for at
4:00this stage is testimonials because that
4:03really gives more information about both
4:06the demographic and the psychoraphic of
4:07the customers. People will have, you
4:10know, one minute like quick
4:12testimonials, written testimonials.
4:15They'll even have long YouTube
4:17interviews where they're interviewing
4:18like a successful client that they had.
4:21We want to pull all those transcripts
4:23and stuff them into clog because that is
4:26not only great information for this
4:28step, those stories are also going to
4:30make it into the chapters in the book
4:32and then those testimonials are also a
4:34perfect thing to include inside of the
4:36book funnel that you build as well.
4:38Ingredient number three is emails and
4:41newsletters.
4:42So, you know, I have a backlog between
4:45like my ConvertKit account and High
4:48Level of so many emails that I've sent
4:51over the years. And a lot of people have
4:53put tons of time into writing emails and
4:56newsletters over the years that share
4:59the customer testimonials that share
5:02like the, you know, breaking down the
5:04false beliefs of the reader. They put
5:06all their heart and soul into these
5:07emails and then they basically just
5:10vanish into the abyss. This is why it's
5:12cool to take the time to organize all
5:14this and you can get more bang out of
5:16your buck by turning these into a book.
5:19Now, step four, this one's massive.
5:20Okay, so most people will have some kind
5:23of online course or training that
5:25they've put together. It could be for
5:27their whole offer or even just a segment
5:29of their offer. And either way, you want
5:32to take all the transcripts and the
5:34slide decks and everything and stuff it
5:37into Claude. You know, I wrote a book
5:39for one of my clients who's a very
5:41successful real estate investing coach.
5:43He gave me the login to a couple of
5:46really in-depth online courses before we
5:49started and I was able to go in and get
5:51all those transcripts and put them in
5:53the Claude project and the book
5:54practically wrote itself because he had
5:57already spent all the time to organize
6:00that online course and to make it very
6:02thorough and good. And the book was
6:04essentially a shorter version of that
6:07online course. But you do want to avoid
6:11the mistake of making a book that's just
6:13a bunch of how-to information. Books are
6:17more designed to shift beliefs and
6:19paradigms and change the way someone
6:20thinks. And like an online course is
6:23more here's what to do. So, you want to
6:27put the course information in there, but
6:29just as a warning, like don't write a
6:32book that's just an online course
6:33written down because that is not the way
6:36that people like to consume how to
6:38information. Number five, this is a
6:39massive one that everyone overlooks. So,
6:42you know, I'm on Zoom calls all the time
6:45with either a prospect, someone who
6:48might become a client, or clients,
6:51people that I'm already working with.
6:53And so I have my AI agent automatically
6:56scrape my Zoom transcripts and add them
7:00to my main database so that it's always
7:03updating with the things that people are
7:05saying to me on sales calls and on
7:07client calls. And that is some of the
7:11absolute best data that you can get to
7:14then put into your book. So, you know, I
7:17had a client that had 190 Zoom call
7:21recordings in his account. He gave me
7:23the login. I got all the transcripts out
7:25of there and we built this massive 2
7:28millionword database of information. And
7:32he honestly had enough in there to write
7:34like three or four books. I mean, two
7:36million words. And a book is on average,
7:38you know, 30 to 60,000 words. Obviously,
7:41a lot of it was fluff. It was like years
7:43and years of coaching calls, but like
7:46people forget this one all the time. So,
7:48you definitely want to go ahead and grab
7:50all of your Zoom transcripts. And then
7:53also kind of related to this is all the
7:56presentations you've done over the
7:57years. I wrote a book for a very
7:59well-known nutritional doctor with a
8:02massive company and his book's now very
8:04successful. We started his book with six
8:09hours of webinar presentations that he
8:12had already given and he had slide decks
8:14for these. They were very thorough, very
8:16well done. It also showed his voice very
8:19well, which we're going to get to in a
8:21minute inside of those webinar
8:23presentations because you're supposed to
8:24write like you speak. And so we were
8:26able to discern like writing style from
8:28that. We uploaded all those transcripts
8:31into Claude and Claude was able to, you
8:34know, framework out the book from the
8:37six hours of webinar presentations.
8:39Anything you've done, like even if
8:41you've given a speech live in person on
8:43stage and you have the transcript from
8:45that, you want to stuff it all into
8:47Claude. You're going to trust AI to
8:51discern what goes in the book and what
8:54doesn't. And this is where you're going
8:55to apply your layer of human judgment,
8:57right? So there's no danger in giving it
9:00too much information or something that's
9:02potentially irrelevant because you're
9:04going to be able to sort that out later.
9:06Number six is really important too
9:08because we want to make sure that Claude
9:12writes in your style. And the only way
9:14for it to really know how to do that is
9:17to either see actual writing that you've
9:20done or to hear speaking that you've
9:24done. And like I mentioned, you want to
9:27write like you speak. This is very, you
9:30know, well-known writing advice. This
9:33really fixes the whole like AI doesn't
9:36write like me. It doesn't sound like me.
9:39If you use transcriptions of, you know,
9:42online courses or webinars that you've
9:44already given, you can basically have
9:46Claude rewrite what you said without
9:50changing many of the words so that it's
9:52not really AI written. It's just a
9:55transcription of what you said, but AI
9:57is obviously going to go in and polish
9:59it and take out the ums and a's and, you
10:01know, slice and dice just like you would
10:04in any type of editing that you do.
10:06Sometimes clients come to me with like a
10:08half-written book and it is the book
10:11that we're going to finish. So obviously
10:12we want to stuff that in there as well.
10:14Usually it needs some major
10:16restructuring and the concept needs to
10:18change so we don't like actually use the
10:21half-written book as is, but it's great
10:24to add to the project as well. Now last
10:26but not least is number seven. This is
10:28probably one of the most massive sources
10:30of raw material for your book that you
10:34could possibly add to your cloud
10:37project. It often ends up being where
10:39most of my clients books come from.
10:42Before we get into number seven, I just
10:44want to say that what we're talking
10:46about today, writing a book with Claude
10:49is just one part of the overall
10:52framework for writing a book that
10:54actually generates clients and customers
10:56for your business. You also want to
10:59build a bookfunnel. A bookfunnel is
11:02where you can sell your book in addition
11:04to Amazon. You can give people a bunch
11:06of cool bonuses, show off testimonials,
11:10and critically, you can upsell other
11:12things inside of the funnel that
11:15increase the average value of every book
11:17sale. Like when someone goes through my
11:19book funnel, they spend on average like
11:21$32.
11:22When someone buys your book on Amazon,
11:24you as the author are only going to get
11:26$4 to $6. And even worse, you don't get
11:28their email or their phone number so
11:30that you can follow up with them. And
11:31then you want to make sure that you have
11:33an irresistible high ticket offer behind
11:36your book so that the book and the
11:39funnel lead to a place where 95% of your
11:43money comes from. And once that's all
11:45set up, you simply make content like
11:46this video where you run ads and you
11:49point people to your book funnel. It
11:52does the rest of the work to warm that
11:54person up to build you a list of buyers
11:57to convert those buyers to high ticket
11:59clients. If you want the full system on
12:01how I have generated multiple seven
12:04figures off of the back of my books and
12:07much more than that for my clients, you
12:09can grab my book, The Author Operating
12:11System. It comes with a ton of bonuses.
12:15It's cheaper than a cup of coffee. The
12:17link for that is down in the description
12:19in the pin comment. This AI agent skill
12:22pack actually contains all of the
12:24prompts so that when you do go and you
12:28upload all of the things we have talked
12:30about in today's video into Claude, the
12:33prompts are the guard rails that tell
12:35Claude how to work with the raw material
12:38to actually produce the book that's
12:41going to get results for you and your
12:42business. All right, finally number
12:45seven. So this is an amazing thing to
12:49add to your book. I just did this for a
12:51client. I went and got the transcripts
12:55for 528
12:57YouTube videos that he'd already
13:00published and I put all of that into the
13:03cloud project. I mean, I've maxed out
13:06claude projects before. That's how much
13:08information we sometimes put into these
13:10and you have to make more than one and
13:11it gets a little complicated. But you
13:14can use different like API scraper tools
13:17like Ampify. API FY is one that will
13:21allow you to, you know, just go and get
13:25the transcript from every single video
13:27on a YouTube channel. You can also do it
13:29for podcasts, Instagram posts, LinkedIn
13:32posts. If you've got Loom videos in your
13:35account, you want to go ahead and pull
13:37all of that. I help lots of my clients
13:40write books from their YouTube channel
13:43content. You've probably also been
13:46interviewed on podcasts before if you've
13:48been doing this expert or coaching thing
13:50for a while. Some of those interviews
13:52are absolute gold for your book. So, you
13:55want to make sure you get all those
13:57transcripts and stuff them into that
13:59Claude project. So once you've got these
14:01seven things into Claude, your job is to
14:04be like the puppet master that's pulling
14:06the strings from above and making sure
14:09that it's producing the right book
14:11concept, then the right book outline and
14:13then the right chapter material. And you
14:15kind of go down that assembly line to
14:18write a book. Make sure that it's
14:20writing in your voice 100% before you
14:22have it write the whole book because
14:24you're going to have to regenerate the
14:25whole thing again, right? Right? So,
14:27there's obviously a process to this, but
14:29this stuff that we just talked about in
14:31this video is 90% of the work. You've
14:34already written your book. It's just in
14:35raw material. You need to assemble it. I
14:38hope this was helpful. Drop a comment
14:40down below and let me know what
14:41questions you have. I appreciate you
14:43being here and I'll see you in the next

About this transcript

This page contains the full transcript of I Gave Claude These 7 Things (and it wrote a book I'm actually proud of) by Brian Ellwood, generated from the public captions YouTube serves with the video. The transcript has 2,584 words across 362 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.