I copied Hormozi’s YouTube Strategy and it made me $100K — Transcript

Full transcript

1. 0:00In September 2025, Alex Hormozi launched
2. 0:02a second [music] YouTube channel. And
3. 0:04within 6 months, this is what he had to
4. 0:05say about it.
5. 0:06>> If you've seen the highlight channel,
6. 0:08you've seen that it has like
7. 0:10800 view videos, 1,000 view videos, you
8. 0:13know, there's some 20s, some hundreds,
9. 0:14whatever. [music] That channel has more
10. 0:16attributed revenue to ACQ than my main
11. 0:18channel.
12. 0:18>> Which, coincidentally, lines up with
13. 0:21when YouTube will launch one of their
14. 0:22most powerful features right now working
15. 0:24for business owners. So, I decided to
16. 0:26study what he was doing and we launched
17. 0:28our own second channel a few [music]
18. 0:29months back, and the results blew my
19. 0:31mind. The most popular video on our big
20. 0:33channel [music] has 7.7 million views
21. 0:36and generated us $13,000 from YouTube.
22. 0:38But this video on our small channel with
23. 0:39only 20,000 views generated us over
24. 0:42$100,000 already. But it's really not
25. 0:44about what these channels are doing on
26. 0:45their own. We've designed our channels
27. 0:47in a way that they work together as a
28. 0:49complete marketing engine to triple our
29. 0:51business revenue in just 3 months. So,
30. 0:53in this video, I'm going to show you why
31. 0:55you should start a second YouTube
32. 0:56channel, exact videos to make that are
33. 0:5910 times easier to produce, now it works
34. 1:00together with your main channel to grow
35. 1:02your business faster. So, how does this
36. 1:04two-channel strategy actually work? I
37. 1:06don't want you to think of it as double
38. 1:08the workload. Instead, you want to think
39. 1:09of it as one complete system with a
40. 1:12front end and a back end. Or, if you
41. 1:13turn that sideways, it mirrors a sales
42. 1:16funnel. Your main channel sits at the
43. 1:18top of this funnel,
44. 1:19job being to get attention and reach and
45. 1:22more new viewers. And the smaller
46. 1:24channel sits below and allows people to
47. 1:26get a deeper look at the way that you
48. 1:28operate your business and how you help
49. 1:29your clients. So, that only the people
50. 1:31who are actually genuinely interested in
51. 1:32working with you will come. Each channel
52. 1:35needs to serve a different purpose for
53. 1:37the same person who discovers your
54. 1:38content. Otherwise, you should just have
55. 1:40one channel. So, now that we understand
56. 1:42the strategy, I want to show you how
57. 1:43we've actually implemented this into our
58. 1:45business. So, on our first channel, I
59. 1:47made this video right here. If I started
60. 1:49a YouTube channel in 2026, I'd do this.
61. 1:52Or this one, how regular people are
62. 1:54blowing up on YouTube in 2026. Now, if
63. 1:57you look at the title of those videos,
64. 1:58the whole point was to kind of go
65. 1:59abroad. People who are starting YouTube
66. 2:02or people who think they're regular
67. 2:03people, they're interested in an
68. 2:05opportunity to get into YouTube. [music]
69. 2:07And specifically, I was trying to reach
70. 2:09business owners and entrepreneurs who
71. 2:11didn't have a YouTube channel yet, but
72. 2:13they wanted to start making one. And
73. 2:14naturally, because YouTube is a free
74. 2:16platform and there's mostly beginners on
75. 2:18the platform, this is what I've
76. 2:18discovered from, [music] you know, being
77. 2:20on the platform for 7 years, most people
78. 2:22are beginners, this video got 130,000
79. 2:24views in just 30 days and it did good
80. 2:26for the channel. Now, views are cool and
81. 2:27all, but that's not super useful if
82. 2:29you're running a business. [music]
83. 2:30What I was more interested in was
84. 2:33how long did people watch that video?
85. 2:35And you can think of it this way, if
86. 2:36people are going to watch your video all
87. 2:38the way till the end, the ones who get
88. 2:40to the end are the ones who are a bit
89. 2:41more serious, who like you more, or are
90. 2:44looking for a deeper [music] way to work
91. 2:46with you. And what I did at the end of
92. 2:47that video was actually the reason why
93. 2:49this other video generated so much more
94. 2:51revenue for my business. All I did was
95. 2:53tell people, "Hey, if you enjoyed this
96. 2:54video, you'll probably really like this
97. 2:56other video that I made where I go way
98. 2:58deeper into the actual systems and
99. 3:00processes I used to help you implement
100. 3:02this into your channel." And the people
101. 3:04who made it to the end, who were curious
102. 3:06and actually wanted to take that next
103. 3:08step, instantly wanted to watch that
104. 3:09video. Right? And that video was a much
105. 3:11deeper dive, it went way more specific,
106. 3:14people probably watched it, saved it,
107. 3:15rewatched some of it, and eventually had
108. 3:17no choice but to book a call with my
109. 3:19team to see how they can work with us.
110. 3:20The smartest B2B businesses are using
111. 3:22this strategy to attract higher quality
112. 3:25and get them bought into the ecosystem
113. 3:27every single month. Now, I'll be honest,
114. 3:29creating multiple YouTube channels for
115. 3:30your business isn't really a
116. 3:32revolutionary idea, but there have been
117. 3:33some changes to YouTube in the past year
118. 3:35or so that make this an opportunity that
119. 3:37you must get onto right now if you're a
120. 3:39business owner and you want to grow on
121. 3:40YouTube. And so now I want to give you
122. 3:42three really practical ways to implement
123. 3:44this two-channel strategy into your
124. 3:46business based on what I learned from
125. 3:47the geniuses over on Hormozi's team and
126. 3:49how it's working right now. The first
127. 3:51one I learned from looking at the very
128. 3:52first video that Hormozi posted on his
129. 3:55Mermozie channel. Not the fact that it
130. 3:56was just like 30 seconds long, the fact
131. 3:58that he also collab posted that video
132. 4:01with his main channel. What he's doing
133. 4:03right here is letting people know and
134. 4:04signaling that hey, if you like my main
135. 4:07content, [music] you might like this
136. 4:09second channel here where I go a lot
137. 4:11deeper and share behind the scenes stuff
138. 4:13of how we operate and what we do. And
139. 4:14his super fans, the people who love him
140. 4:17to death, are going to follow along and
141. 4:19watch his other channel. And I'm pretty
142. 4:20sure what he's trying to do here is have
143. 4:22someone's whole home feed just filled
144. 4:23[music] with Hormozi, Mermozie, Leila
145. 4:26Hormozi, acquisition.com, and School
146. 4:28Games. A whole bunch of videos just
147. 4:30filling up their entire homepage of
148. 4:31YouTube every time they open it up. And
149. 4:33the cool thing is, if your subscribers
150. 4:35don't really care to subscribe to that
151. 4:36new channel, they don't have to. And
152. 4:38it's good. You actually don't want them
153. 4:39to. You only want the true die hard fans
154. 4:42who want to go deeper with you actually
155. 4:44on that small channel. Now, this
156. 4:45obviously only works if your main
157. 4:46channel has more subscribers that you
158. 4:47can actually drive traffic to, but
159. 4:49either way it's a smart way to launch a
160. 4:50channel. Now, I want to make something
161. 4:51very clear here before you pull your
162. 4:53hair out and think that this channel is
163. 4:54not working just because it's not
164. 4:56getting views. Because from a business
165. 4:58perspective, when you see a channel that
166. 5:00gets like 200 views a video [music] or
167. 5:01500 views a video or something, you
168. 5:03almost instinctively register it as a
169. 5:05loss,
170. 5:05>> [music]
171. 5:05>> as a failure. But that's not the point
172. 5:07of the second channel. And if you
173. 5:09measure those things, you're going to
174. 5:10lose all the benefits that it could give
175. 5:12you. You need to measure [music] the
176. 5:13channels based on the metric that
177. 5:15actually matters for them. Hormozi, also
178. 5:17not surprisingly, has a different
179. 5:18[music] way that he's measuring success
180. 5:20of his Mermozie channel than his main
181. 5:22channel. He says the smarter metric to
182. 5:24measure instead of just overall
183. 5:26viewership or subscriber growth is
184. 5:28[music] revenue per view. And that's
185. 5:29actually something you're not going to
186. 5:30see in your YouTube studio in your
187. 5:32dashboard. You have to calculate it
188. 5:34manually or using other different tools
189. 5:36that you have at your disposal, like
190. 5:37Google Analytics or any kind of
191. 5:39attribution software where you can
192. 5:40measure are these videos actually
193. 5:42generating conversions in terms of
194. 5:44emails, opt-ins, or sales themselves.
195. 5:46And from that, you can reverse engineer
196. 5:48how much revenue did a piece of content
197. 5:49[music] actually generate for me and
198. 5:51divide that by the number of views. That
199. 5:54number tells you how much money each
200. 5:56view is actually worth on your main
201. 5:57channel and your small channel. And you
202. 5:59should be able to tell there might be a
203. 6:01big difference. For example, our main
204. 6:02channel and the most viral video on our
205. 6:04channel it got 7.7 million [music] views
206. 6:06and it generated $13,000. On our newer
207. 6:09smaller channel, in Creator Company,
208. 6:10this video got 20,000 views and brought
209. 6:13in over 100k. [music]
210. 6:14Doing the math there, which one actually
211. 6:16was better for my business? The second
212. 6:17one. Now, you might be thinking, "Oh
213. 6:19jeez, why don't I only make content on
214. 6:20the second channel?" Remember, they have
215. 6:22to understand that both of these
216. 6:23channels work together. [music] The only
217. 6:25reason that my second channel generated
218. 6:27that much revenue is because we had
219. 6:29proof on our first channel that we knew
220. 6:30how to grow a business, but it also
221. 6:32allowed people to learn more about our
222. 6:34business and get there. And now, this is
223. 6:35important because if you are a business
224. 6:37owner, you have your own offers, your
225. 6:38own products, and your own services,
226. 6:40then in addition to getting revenue from
227. 6:42AdSense, [music] which YouTube does for
228. 6:44you, you'd be pretty dumb not to also
229. 6:46market your own products. People
230. 6:48sometimes forget that YouTube
231. 6:50>> [music]
232. 6:50>> is itself one of the best marketing
233. 6:52tools of all the social platforms. There
234. 6:54have been several studies showing how
235. 6:55YouTube itself as a platform tends to
236. 6:57drive higher conversions and build more
237. 6:59trust. Alex also explains this in one of
238. 7:01his videos like this.
239. 7:02>> Our views are down should mean nothing
240. 7:04to you.
241. 7:05And also, conversely, our views are up
242. 7:08should also mean nothing to you.
243. 7:10If you are making more content and it's
244. 7:12serving a specific avatar, then it will
245. 7:15get shown to them and if it's good, they
246. 7:16will buy.
247. 7:17>> Now, you might think that the point of
248. 7:18collabing with your bigger channel is to
249. 7:19get more subscribers to your small
250. 7:21channel. And I would say that's actually
251. 7:23not the reason why. It doesn't really
252. 7:25matter how many subscribers your your
253. 7:27second channel has because your first
254. 7:28channel is doing that social proof and
255. 7:30credibility for you. The second one is
256. 7:32really just designed for conversions,
257. 7:34which actually brings me to the second
258. 7:35big insight [music] I got from Hormozi.
259. 7:37And it's the way that you can really
260. 7:38deeply integrate the second channel into
261. 7:40your sales process. I have been really
262. 7:42deep in the trenches learning sales,
263. 7:43which is kind of been like one of the
264. 7:45highlights of my year, and I started to
265. 7:47notice a pattern. The people who I speak
266. 7:49to on discovery calls, who have never
267. 7:51watched any of my YouTube videos from
268. 7:53any of my channels, almost never close.
269. 7:56Now, that might all just be because I
270. 7:57suck at sales. I've been only doing it
271. 7:59for a few months, but there was another
272. 8:00interesting thing. Almost everyone who
273. 8:02had watched multiple of my videos
274. 8:05before, or already knew me before they
275. 8:08hopped on a call with me, were much more
276. 8:10likely to close. And I can even pull up
277. 8:11some numbers here. My show rate for
278. 8:13people who have seen some of my videos,
279. 8:15which I've been tracking, is like 84%,
280. 8:18which is kind of absurd versus people
281. 8:20who haven't seen me before. And so, I
282. 8:21thought to myself, what if there was a
283. 8:23way I can almost guarantee that people
284. 8:25would watch my videos before sales call.
285. 8:28And I was like, wait, I can actually
286. 8:29totally do that. And so, what I started
287. 8:31doing is sending my prospects different
288. 8:33videos from my small channel that were
289. 8:36deeper dives, that were case studies,
290. 8:38that went deeper into the problems and
291. 8:39the stuff that they were experiencing.
292. 8:40And they got to then, on their own,
293. 8:43watch that video, see that I had a
294. 8:45YouTube channel, see that I had another
295. 8:46YouTube channel, and they just go down
296. 8:48this content binge of all my content
297. 8:51before they actually cut to a call.
298. 8:53Personally, I don't know Alex Hormozi is
299. 8:54doing this in his sales process, and to
300. 8:56be honest, he probably doesn't need to.
301. 8:58Because that guy is pumping out hundreds
302. 9:00and hundreds of content pieces every
303. 9:02single day on multiple platforms. I run
304. 9:05a small team. We're not distributing
305. 9:07that crazy right now, and so the way
306. 9:09that we can kind of engineer that for
307. 9:11ourselves is just sending people videos
308. 9:13in our sales process, because I can't be
309. 9:15everywhere all at once like that guy.
310. 9:16He's a machine. He's got like 30 people
311. 9:18on his team. So, if you're at that stage
312. 9:20where you can mass produce content
313. 9:22that's actually good like that, then go
314. 9:24at it. But otherwise, this is the
315. 9:25process that I found to work really
316. 9:26well. And so, from doing that, I started
317. 9:28to to really understand why YouTube is
318. 9:30like the perfect platform for business
319. 9:32owners. You could still make use of your
320. 9:34YouTube channel, sending people videos,
321. 9:36posting longer videos, getting content
322. 9:38out there, and it has nothing to do with
323. 9:41the YouTube algorithm. It has nothing to
324. 9:42do with trying to go viral and get
325. 9:43views. What you should basically be
326. 9:45doing as a business owner is using your
327. 9:47second channel as a sales enablement
328. 9:49asset. And that actually segues
329. 9:50perfectly into the third thing that I
330. 9:52learned from Hermosi, which is probably
331. 9:53the question you have on your mind right
332. 9:54now. What content are you actually
333. 9:57posting on your second channel? And to
334. 9:58understand that, let's just take a look
335. 10:00at Alex Hermosi's More Mosey channel.
336. 10:02Looking through all these thumbnails,
337. 10:04they're not really highly produced.
338. 10:05>> [music]
339. 10:06>> The titles are kind of vague and
340. 10:07abstract and not really like click-baity
341. 10:09at all. And the videos are mostly
342. 10:11shorter. And just looking through and
343. 10:12dissecting that channel, I noticed three
344. 10:14things that [music] he's doing in that
345. 10:15content strategy. Number one, volume.
346. 10:17He's posting almost daily, sometimes
347. 10:19[music] twice daily on that channel to
348. 10:21basically flood the homepage for people
349. 10:23who really like you with more and more
350. 10:24content. The second thing that he does,
351. 10:26which is
352. 10:26>> [music]
353. 10:27>> kind of genius, all of the content is
354. 10:28positioned in a way that he is
355. 10:30interacting with [music] a current or
356. 10:32potential client. You know, the people
357. 10:33who want to work with you are probably
358. 10:34like, "Oh, does this guy actually know
359. 10:36what he's doing or is he just like
360. 10:37another internet hack?" And so, posting
361. 10:39content where you're teaching, where
362. 10:41you're working with someone, where
363. 10:42you're answering people's problems, it
364. 10:44gives people on the outside kind of a
365. 10:47glimpse behind the [music] scenes. Like,
366. 10:48how are you actually working with
367. 10:50people? What are your methods for
368. 10:51answering problems? And what is it
369. 10:52actually [music] like to be someone in
370. 10:54your circle or one of your clients? And
371. 10:56you can kind of see Hermosi doing the
372. 10:57same thing with his main channel and his
373. 10:59[music] More Mosey smaller channel that
374. 11:01he just started in September. I think
375. 11:03right now we are kind of in like this
376. 11:04this [music] trust recession, where AI
377. 11:06slop is rising and flooding everyone's
378. 11:09feeds with this fake [music] news and
379. 11:10stuff like that. We don't really know
380. 11:12what's real or what's not real anymore.
381. 11:14And so, the more evidence you can give
382. 11:15[music] that you are legit business,
383. 11:17that you work with real people, you
384. 11:19solve real problems, and you also have
385. 11:21kind of a fun and enjoyable vibe, people
386. 11:23really resonate with that. And that's
387. 11:25what's going to get people sold on
388. 11:26wanting to work with you. I can't tell
389. 11:27you how many sales calls I've been on
390. 11:29where people are like, "I just really
391. 11:30like the vibe of your videos. I like how
392. 11:32casual it is. I like how you're not
393. 11:34trying to overly script anything. You're
394. 11:35not being fake. And that really comes
395. 11:37through because that's just who we are.
396. 11:39And so, it's really important to capture
397. 11:40what your interactions are with like
398. 11:42your clients. And if it's bad vibes,
399. 11:43then well, you have a really good
400. 11:45project to work on for the next 6 months
401. 11:47or so to improve your customer service
402. 11:49and your relationships with your
403. 11:50customers, right? And the third thing
404. 11:51that I noticed in most of the Mermozy
405. 11:53videos that he does, [music] more so
406. 11:55than most of the videos on his main
407. 11:56channel, he just fills them up with
408. 11:58CTAs, or we call calls to actions. He's
409. 12:01just telling people, "Hey, if you want
410. 12:02to work with us, book a call." Or if you
411. 12:04want to work with us, check out the
412. 12:05links in the description below. So,
413. 12:06almost all of these like short snippets
414. 12:08of videos that people are consuming,
415. 12:10getting value from, he's also telling
416. 12:12them in all of those videos and
417. 12:14reminding them, "If you want more help,
418. 12:16book a call. You want more help, book a
419. 12:17call. If you want more help, check the
420. 12:19link in the description." It's so like
421. 12:20unapologetically salesy. But, the thing
422. 12:23is, only the people who want to be sold
423. 12:25to are actually watching these videos
424. 12:27because they're trickling in
425. 12:28>> [music]
426. 12:28>> from his big channel. So, it doesn't
427. 12:30really feel like sleazy or scammy at
428. 12:32all. And you don't see people in the
429. 12:33comments saying, "Oh, you're a sellout
430. 12:35for trying to sell so much." Because
431. 12:37that's the whole purpose of this
432. 12:38channel. That's why in this video, kind
433. 12:40of breaking the fourth wall, I've
434. 12:41mentioned already a few CTAs in this
435. 12:43video itself. If you want to work with
436. 12:44us, check [music] the links in the
437. 12:45description below. We're opening some
438. 12:47spots to work one-on-one with founders
439. 12:49to build brands on YouTube and get more
440. 12:51leads and sales for their business. I
441. 12:52think that the founders who are going to
442. 12:54win on YouTube in 2026 aren't
443. 12:55necessarily the biggest creators. But,
444. 12:57they're definitely the ones who have the
445. 12:59most dialed-in sales processes, and
446. 13:01YouTube is just one of the best tools to
447. 13:03get there. And honestly, the timing has
448. 13:05like never been better. Right now, if
449. 13:07you have the bandwidth to do it,
450. 13:08consider starting a second channel. A
451. 13:09lot of people haven't caught on to this
452. 13:11this new trend yet, this new thing yet.
453. 13:13And I hope that these strategies that I
454. 13:14share in this video are going [music] to
455. 13:15be of some use to you. But, if you're
456. 13:17not quite ready for that because you're
457. 13:19still figuring out, "How do I make my
458. 13:20first channel more successful first and
459. 13:22get traction and and views and sales
460. 13:23over there?" Then, definitely check out
461. 13:25this video right here. [music] We break
462. 13:26down the exact strategy to start
463. 13:28building momentum on YouTube for your
464. 13:30business. You got to want to check that
465. 13:31out.