I Built An $80K Sales Rep With Claude Code — It's FREE — Transcript

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1. 0:00Hiring sales reps costs 50 to 80,000
2. 0:02dollars a year and tools like Apollo,
3. 0:04ZoomInfo, and Outreach charge hundreds
4. 0:07of dollars a month for I'm about to show
5. 0:09you how to build completely for free. I
6. 0:11built an AI sales team using Claude Code
7. 0:13that researches any company, finds
8. 0:16decision-makers, [music]
9. 0:16qualifies leads, and generates
10. 0:18personalized outreach sequences all with
11. 0:21one prompt. By the end of this video,
12. 0:23you'll have the same exact tool
13. 0:24installed on your computer and running
14. 0:26without needing to code. Here's what
15. 0:28nobody's talking about. Every founder,
16. 0:30>> [music]
17. 0:30>> freelancer, and agency owner needs to
18. 0:32sell, but most people are terrible at
19. 0:34prospecting. They either spend hours
20. 0:36manually researching companies or they
21. 0:38blast generic cold emails that get
22. 0:40completely [music] ignored. This fixes
23. 0:43both problems. What I built is a set of
24. 0:45AI sales skills for Claude Code. [music]
25. 0:4714 different commands that analyze
26. 0:49prospects, score leads, map the buying
27. 0:52committee, write cold outreach
28. 0:54sequences, prep [music] you for
29. 0:55meetings, and even generate a
30. 0:57professional PDF pipeline report. And
31. 0:59the flagship command launches five
32. 1:00[music] agents in parallel to do a full
33. 1:03prospect audit in under 1 minute. Let me
34. 1:05show you how this works [music] and then
35. 1:06I want to walk you through how to
36. 1:07install it so you can run this in any
37. 1:09prospect you're going after. Let's get
38. 1:11started. All right, so I'm going to do a
39. 1:12quick demo for you and run this on a
40. 1:14popular website called loom.com. So, I'm
41. 1:16in my Claude Code here. Again, don't
42. 1:17worry. I'm going to show you how to
43. 1:18install all of this if you're new to
44. 1:20this. So, I'm just going to run sales
45. 1:21prospect.
46. 1:23Okay, there you go. So, I'm just going
47. 1:24to tap and I'm just going to do
48. 1:25loom.com. Okay. So, I'm going to press
49. 1:27enter and now Claude Code is going to
50. 1:30run
51. 1:31uh this analysis on loom.com based on
52. 1:34the skills that are inside the
53. 1:36instructions on this GitHub repo right
54. 1:39here. So, again, this is available for
55. 1:40you completely for free. I'm going to
56. 1:41show you how to install this in a little
57. 1:43bit. If I go back to my uh Visual Studio
58. 1:46Code, as you can see, what's happening
59. 1:47right now is five agents. So, yeah,
60. 1:49right here it says this is running phase
61. 1:51two, launching five parallel analysis
62. 1:53sub agents. Now, each agent is doing
63. 1:55something different, right? One is
64. 1:57researching the company, one is finding
65. 1:59the decision makers, one is scoring the
66. 2:01opportunity, one's analyzing their
67. 2:02competitors, and one's building an
68. 2:04outreach strategy all at the same time.
69. 2:07So, I'm going to go ahead and fast
70. 2:08forward this cuz otherwise it's going to
71. 2:09take a couple of minutes, and then I'm
72. 2:10going to show you exactly what the
73. 2:12result looks like. All right, perfect.
74. 2:13So, it finished the analysis, it gave
75. 2:15the score breakdown, key decision maker,
76. 2:17it found the head of VP of revenue, head
77. 2:20of sales. Now, obviously this is a
78. 2:21little hard to read because inside our
79. 2:23cloud code, so I ran another little
80. 2:25quick note to generate the PDF and it
81. 2:27generated this really nice little PDF
82. 2:29file for us. So, as you can see, this is
83. 2:31the sales pipeline report for loom.com.
84. 2:34So, Loom is scored 75 out of 100, making
85. 2:36it a high priority target worth
86. 2:38immediate senior level attention. And at
87. 2:41the bottom, this shows the score
88. 2:42breakdown. Again, the score breakdown is
89. 2:45essentially telling you whether this
90. 2:47prospect is even worth your time, right?
91. 2:49And at the bottom, as you can see, it
92. 2:51says top prospect Loom outreach outreach
93. 2:53ready, right? It also gives you the next
94. 2:55steps, send a LinkedIn request and a
95. 2:57cold email to Nick Vinnie, VP of
96. 2:59revenue, referencing GTM 10 award 2025,
97. 3:02right? It gives you the pipeline summary
98. 3:03in the bottom, it gives you clear action
99. 3:05plan, what you can do for immediately
100. 3:07for quick wins, what you can do this
101. 3:09week, this month, scoring methodology.
102. 3:12All of this is done for you in a matter
103. 3:15of minutes. This would take the same
104. 3:17process would take a sales rep 2 to 3
105. 3:19hours a day doing manually, things like
106. 3:21LinkedIn stalking, right? Checking
107. 3:23Crunchbase, reading their blog, figuring
108. 3:26out who to email. Now, we're doing all
109. 3:28of this in under 2 minutes. And that's
110. 3:30the beauty of Cloud Code and giving it
111. 3:32specific skills. You're basically
112. 3:34essentially making it an expert in your
113. 3:36own domain. Now, the skills inside that
114. 3:38this repo not only does give you a
115. 3:41really nice report, but also you can do
116. 3:42things like decision making
117. 3:44identification. You can do cold outreach
118. 3:46email sequence, follow-up email
119. 3:48sequence, meeting preparation brief,
120. 3:50client proposal generator, objective
121. 3:52handling playbook, customer profile
122. 3:54builder, competitors competitive
123. 3:56intelligence, and much, much more. This
124. 3:58is completely packed with everything you
125. 4:01need because it's a true sales team for
126. 4:03you. By the way, this GitHub repo is in
127. 4:05the description. This is completely free
128. 4:07for you guys, so I'm going to show you
129. 4:08how to install this in a little bit. And
130. 4:09if you're interested in learning how to
131. 4:10make money and start your agency so you
132. 4:12can sell these services, check out the
133. 4:14community. Link is going to be in the
134. 4:15description. This how to build and sell
135. 4:18with Cloud Code. We go through projects
136. 4:20step by step, how to reach out to
137. 4:21clients to start and give these
138. 4:23services. So, if you're interested,
139. 4:24check that out again. All right, so
140. 4:25let's go ahead and now start building
141. 4:27this thing step by step. All right, so
142. 4:28the first thing you need to do is uh to
143. 4:31install Visual Studio Code. Again, this
144. 4:32is completely for free. Um depending on
145. 4:34whether you're using Mac or um um
146. 4:37Windows, of course, just go ahead and
147. 4:38head over to code.visualstudio.com.
148. 4:40You can download this. Visual Studio
149. 4:41Code, for those of you not familiar, is
150. 4:43an IDE, which stands for integrated
151. 4:45developer environment. Essentially, it's
152. 4:47a fancy way to say that all of your
153. 4:49files and uh your ability to interact
154. 4:52with Cloud Code and everything else is
155. 4:53going to be inside this one cohesive
156. 4:55environment. All right, so once you um
157. 4:57go ahead and download that, so it's
158. 4:58going to look something like this. Let
159. 4:59me go ahead and just open a new folder.
160. 5:02So, I'm just going to do
161. 5:04create a new folder here. Just call it
162. 5:05test.
163. 5:07Click on open. Now, this is going to
164. 5:09open up my brand new folder here. So,
165. 5:12this is what your Visual Studio Code is
166. 5:13going to look like. So, I'm going to go
167. 5:14ahead and on the right-hand side, get
168. 5:16rid of this chat window. Um and as you
169. 5:18can see right here, I'm inside my test
170. 5:20folder. So, what I'm going to do is um
171. 5:23obviously, we need to use Cloud Code. If
172. 5:25you haven't installed Cloud Code, you're
173. 5:26going to click on the extensions here,
174. 5:28and you're going to search for Cloud
175. 5:29Code, or this is the one. I think
176. 5:32usually it's um the most popular one.
177. 5:34So, make sure you're installing this
178. 5:35one, which is the 6 million downloads
179. 5:37already, and it's by Antropic. So, once
180. 5:39you download this, now you have this uh
181. 5:41enabled, and on the top right-hand
182. 5:42corner, you'll see the Cloud Code's logo
183. 5:44shows up. So, if I click on this, now I
184. 5:46have Cloud Code open here. Of course,
185. 5:49you need to have a subscription for
186. 5:51Cloud Code, obviously, otherwise this
187. 5:53wouldn't work.
188. 5:54But, honestly, it's worth the
189. 5:55subscription. Go ahead and get started.
190. 5:57All right, so
191. 5:59let me go ahead and show you the
192. 6:00different
193. 6:02First of all, let me show you how to
194. 6:03install this so that way you can have
195. 6:05access to it from your Cloud Code, and
196. 6:07then I'm going to go through the
197. 6:08different skills that are inside this
198. 6:10file so that way you can see exactly
199. 6:12which one you want to use. Okay, so once
200. 6:13you have your Cloud Code installed, what
201. 6:15you're going to do is come here on the
202. 6:16top right-hand corner here. You're going
203. 6:17to click on this and this is going to
204. 6:19open up your terminal. The reason why
205. 6:20we're doing this, don't worry, you don't
206. 6:21have to code or anything like that. The
207. 6:23reason we're doing this is because we
208. 6:24need to install our GitHub skills,
209. 6:26right? So, once you come here, all you
210. 6:28have to do is again click on the link in
211. 6:30the description. It's going to bring you
212. 6:31to this GitHub repo that I created for
213. 6:33you guys. All you have to do is come to
214. 6:34the bottom and click on copy this code
215. 6:37right here, this piece of code. You're
216. 6:38going to click on this, it's going to
217. 6:39copy, it's just basically a one command
218. 6:41installation for all of these skills
219. 6:44that are available inside this
220. 6:46tool, basically. Okay? So, I'm going to
221. 6:48go back to my Visual Studio Code. I'm
222. 6:50going to paste that. I'm going to press
223. 6:51enter. And now, as you can see, all of
224. 6:53this gets installed. So, let me pull
225. 6:55this up a little bit.
226. 6:57There you go. It says AI Sales Team
227. 6:58Cloud Code Skills, 14 skills, five
228. 7:00agents, four scripts, PDF, all
229. 7:02installed, right? It cloned it from
230. 7:03GitHub and installed all the different
231. 7:05features. And as you can see, these are
232. 7:06the command references that are now
233. 7:08available for you, with each explaining
234. 7:10what it does. So, now if I I want to
235. 7:12check to make sure that this is
236. 7:13available for me, all I have to do is
237. 7:15type {slash} and search for sales, and
238. 7:17there you go. All of these slash
239. 7:19commands are now available for me. We
240. 7:21just earlier ran sales prospect. Now,
241. 7:23I'm going to show you exactly what are
242. 7:25the other commands that are super useful
243. 7:27that are available here for you. So,
244. 7:29let's go ahead and run cuz last time we
245. 7:31ran it on loom.com. loom.com is a pretty
246. 7:34big company still, but let's go ahead
247. 7:36and run it on some kind of a small
248. 7:38startup. Or it doesn't have to be small
249. 7:40again. Let's just do whatever is a
250. 7:41startup. So, I just this linear.app, I
251. 7:44don't know how big they are to be
252. 7:45honest. I was just like searching to see
253. 7:47what would be a good company to run
254. 7:48with. They're just a product development
255. 7:50system for teams and agents. So, I'm
256. 7:52going to go ahead and just literally
257. 7:54run this with on linear.app. So, again,
258. 7:57feel free to run this on any website or
259. 7:59any company you're prospecting and you
260. 8:01know, trying to test out here. So, what
261. 8:03we're going to do is same thing, go back
262. 8:05to our Visual Studio Code here and then
263. 8:07I'm going to go ahead and run let's run
264. 8:10sales contact. Let's say I want to find
265. 8:11out the contacts for this company,
266. 8:13right? So, all I have to do is come to
267. 8:14this command, press tab, and we're going
268. 8:16to do linear.app. Oops, that's not what
269. 8:18I meant to do. Linear.
270. 8:20app. I'm going to press enter. So, now
271. 8:23what Cloud Code is going to do is it's
272. 8:24going to look inside the sales contact
273. 8:27skills file, which is basically an
274. 8:29instruction. So, if I go inside my
275. 8:33AI sales team inside the skills folder,
276. 8:35we just ran sales contact skill.md. So,
277. 8:38Cloud Code is basically going to run
278. 8:41based on this instruction. So, it's
279. 8:42saying decision-maker intelligence and
280. 8:44contact strategy. You're a
281. 8:45decision-maker intelligence engine for
282. 8:47sales contact URL, which is going to be
283. 8:49that linear.app or whatever website
284. 8:51you're using. You identify the buying
285. 8:53community, map the organization
286. 8:54hierarchy, find personal anchors for
287. 8:56each contact, and build a multi-thread
288. 8:58engagement strategy. So, all of this
289. 9:00instruction is inside the skills.md
290. 9:03file, and all of this is basically that
291. 9:05sales-contacts
292. 9:07/ command that we just ran, right? So,
293. 9:09if I go back to my
294. 9:11oh, you got to make sure you're allowing
295. 9:14for it to fetch URL and search the
296. 9:16different
297. 9:18things that it needs to search for. So,
298. 9:19that's something that obviously Cloud is
299. 9:21going to ask you, but it's going to now
300. 9:22go ahead and find out also the all those
301. 9:25details based on
302. 9:27again, the instructions that are inside
303. 9:29our skills.md file right here. So, let's
304. 9:31go ahead and let this finish. All right,
305. 9:32there you go. So, it finished. As you
306. 9:34can see, decision-maker intelligence
307. 9:35complete. By the way, we can it also
308. 9:38created this nice little file on the
309. 9:39left-hand side. It says dishes decision
310. 9:41makers.md. So, let me actually get rid
311. 9:43of this terminal so you can see this
312. 9:44better. Of course, this could be
313. 9:45generated in a PDF as well, but
314. 9:47essentially it gives you a nice little
315. 9:48executive summary. It gives you the
316. 9:51buying committee map, the organization
317. 9:52chart. Again, this is the one that
318. 9:54actually replaces your ZoomInfo or
319. 9:57LinkedIn Sales Navigator subscription
320. 9:59for you, right? Because it maps out the
321. 10:00entire buying committee, who's the
322. 10:03economic buyer, who's the champion like
323. 10:05right here as you can see it says
324. 10:06recommended approach, lead with Casey
325. 10:08Berkenhall, champion for sales and ops
326. 10:10tools, or Christina Cordova, right? So,
327. 10:12it gives you all of that information,
328. 10:15who's the technical evaluator, who might
329. 10:17be a blocker, right? And for each person
330. 10:19it finds personalized anchors for you on
331. 10:21things they have posted about, talks
332. 10:23they have given, projects they're
333. 10:25working on, so your outreach doesn't
334. 10:27sound like a template, right? It's
335. 10:28everything is personalized for you. And
336. 10:30of course, it gives you recommended
337. 10:31approaches, it gives you the priority
338. 10:33three, right? Like and a bunch of other
339. 10:35information that again would take you or
340. 10:38take a salesperson manually using
341. 10:40multiple different tools several hours
342. 10:43to do this. So again, that's just one of
343. 10:45the skills that's available inside this.
344. 10:47So now, let's go ahead and run another
345. 10:48one quickly. So now, I'm going to type
346. 10:50{slash} sales again.
347. 10:53And this time we're going to do
348. 10:55outreach, okay? So, I'm going to do
349. 10:56outreach. I'm just going to I don't have
350. 10:58to type the
351. 11:01the
352. 11:01linear.app again. It's going to
353. 11:03automatically figure that out by itself.
354. 11:05So, what this one is going to do, this
355. 11:06is going to take everything from that
356. 11:08research and the contact and turn it
357. 11:10into five email cold outreach sequences,
358. 11:13right? And again, all of this is based
359. 11:15on the instructions that's inside our
360. 11:18skill.md file. So, if I go back to my
361. 11:20skills again and click on the sales
362. 11:22outreach
363. 11:23skill.md. So, these are all of the
364. 11:25instructions that it's going to go ahead
365. 11:27and do a cold outreach sequence
366. 11:28generator for you, right? Based on the
367. 11:31the web research for the different, you
368. 11:33know, the different topics, the
369. 11:34executive queries, right? These are the
370. 11:36things that it's going to execute, the
371. 11:37funding, product launch, hiring,
372. 11:39partnership announcement, expansions,
373. 11:41new CEO interview, and all sorts of
374. 11:43other instructions that are inside the
375. 11:45skill that I'm defile that Claude is
376. 11:47going to follow to
377. 11:49generate a nice outreach sales outreach
378. 11:51for us. So, let's go ahead and let this
379. 11:52thing finish. All right, perfect. So, it
380. 11:54finished and now let's go ahead and
381. 11:55click on this outreach sequence right
382. 11:58here.
383. 12:00And there you go. All right. So,
384. 12:02personalize research. Again, this is not
385. 12:04hi, I noticed your company is doing
386. 12:06great things. This is like hyper
387. 12:08personalized based on actual intel that
388. 12:11the agents gathered here, right? And it
389. 12:13all and also gives you LinkedIn touch
390. 12:15points between emails and AB variation
391. 12:17for testing. So, as you can see right
392. 12:19here, the first email it generated for
393. 12:21you, it says the hook, day one, right?
394. 12:22Subject line, Linear's agent era, your
395. 12:25name, February 26th launch caught my
396. 12:27eye. Christina, Linear's rebrand around
397. 12:29agent workflows last week is a real
398. 12:31signal. New era, same craft is a precise
399. 12:33way to frame what's happening to the
400. 12:35whole dev tooling category.
401. 12:37Your company helps, again, this will be
402. 12:39your company, helps
403. 12:41similar SaaS companies, again, whatever
404. 12:43stage you're in, handle the specific
405. 12:45problem that emerges during this kind of
406. 12:47transition, right? One sentence metrics,
407. 12:50teams typically save X hours per week or
408. 12:52we helped case study, whatever case
409. 12:54study you've had in your company, do Y.
410. 12:57Worth 15 minutes to see if timing makes
411. 12:58sense, right? Your name title company
412. 13:00phone call. So, that's kind of your
413. 13:03first cold email outreach template.
414. 13:06Second one,
415. 13:07Christina, send a note on Monday. Wanted
416. 13:08to share something regarding some
417. 13:09timing, right? So, as you can see right
418. 13:11here, this is the value add on day
419. 13:13three. And then afterwards, it'll show
420. 13:14you exactly what to do, the social proof
421. 13:17on day seven, right? So, it's giving you
422. 13:19really step-by-step approaches and then
423. 13:21what to do next if the prospect doesn't
424. 13:23respond. So, even on day 21, you got uh
425. 13:27sounds like the timing isn't right. No
426. 13:29worries. If the specific problem becomes
427. 13:31a priority as you scale with GTM team,
428. 13:33your product, whatever your product is,
429. 13:35is the easiest way to reach me. Email,
430. 13:38left a resource in the link and if it's
431. 13:39useful down the road, right? Things like
432. 13:41this. So again, very
433. 13:43uh step-by-step day-to-day guide on what
434. 13:46to do and how to do cold outreach. Same
435. 13:47thing, the second sequence is going to
436. 13:49be to Casey, head of sales, right? This
437. 13:51is going to be specifically to him based
438. 13:53on what he has proposed and based on his
439. 13:55LinkedIn post and based on the research
440. 13:57that the agent completed for Casey
441. 13:59personally, right? So this is Casey, you
442. 14:01joined Gong when it was tiny and stayed
443. 14:03through the 200 200 million ARR. You
444. 14:06have watched what a great sales stack
445. 14:08actually looks like at every stage of
446. 14:09your journey. Your company, whatever
447. 14:11your company is, built for the exact
448. 14:13moment Linear is in right now, right?
449. 14:15Past product market fit, moving up
450. 14:17market, smell small sales team trying to
451. 14:19punch above its weight, blah blah blah.
452. 14:21So as you can see, it gives you a
453. 14:22specific emails cold emails
454. 14:26for the person that you're targeting.
455. 14:28And not only that, it gives you what to
456. 14:29do on day one, what to do on day three,
457. 14:32day seven, day 21, so on and so forth.
458. 14:34So as you can see, this is specifically
459. 14:36personalized and well-made for whatever
460. 14:39company you're searching for. Again,
461. 14:41this will save your entire if if if it's
462. 14:44a company that has a sales team, it will
463. 14:46save them hundreds of hours combined if
464. 14:49you run tools like this. So check it
465. 14:51out. Again, there's a bunch of other
466. 14:54um of course there's a bunch of other
467. 14:55skills here, things like um you know,
468. 14:57qualifying the lead, generating the
469. 14:59sales report, doing an entire sales
470. 15:01report from start to finish, sales
471. 15:03research, follow-ups, competitor
472. 15:05analysis, ICP, objections, and
473. 15:08everything else. And of course if let's
474. 15:10say they jump on a call with you, right?
475. 15:12You can run this little sales prep
476. 15:14command and it'll give you exactly what
477. 15:17to do. It'll give you the competitive
478. 15:18landscape, the industry contacts, and
479. 15:20everything else you need in order for
480. 15:22you to have this nice little cheat sheet
481. 15:24so that way you can be prepared for that
482. 15:26meeting. So yeah, check out the
483. 15:28uh GitHub here and again, hopefully you
484. 15:30found this um video helpful. Um again,
485. 15:33if you're interested in checking out the
486. 15:34community where we talk about how to
487. 15:36reach out to uh actual clients if you're
488. 15:38selling GEO, SEO, or marketing, or the
489. 15:41sales team with Cloud Code and a bunch
490. 15:43of other
491. 15:44um you know, content that we have in the
492. 15:45classroom. If you're starting your AI
493. 15:47agency, we have an entire five-week
494. 15:49program, day-to-day accountability on
495. 15:51how to start your AI agency based on my
496. 15:53own personal experience that I've run an
497. 15:55AI agency for a while. So all of the
498. 15:56content in and there is for a complete
499. 15:58beginners, you don't need to know code
500. 16:00or anything like that. Check out the
501. 16:01community, if not, thanks for watching
502. 16:03and make sure you like and subscribe.
503. 16:04I'll see you in the next one.