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I BLEW UP a Beginner's YouTube Channel in 7 Days — Transcript

by Jack Craig · 6,008 words · 895 segments · language en · Watch on YouTube

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  1. 0:00This is a beginner that has never made a
  2. 0:02YouTube video before. And I am going to
  3. 0:04change that. So in this video, I'm going
  4. 0:06to help us start a YouTube channel from
  5. 0:08scratch and make it go viral in just 7
  6. 0:10days. And the idea here is that you can
  7. 0:12follow the same process and get similar
  8. 0:14results. But for this to happen, we need
  9. 0:16to start today selecting the niche.
  10. 0:20Earlier this year, we did create this
  11. 0:22channel here named Isa and Jack. Our
  12. 0:25first upload got over 150,000 views,
  13. 0:28which was a great first attempt. I got
  14. 0:30this channel idea from this one here
  15. 0:32named Jasmine and James. And on the
  16. 0:34surface, this channel looks quite
  17. 0:36simple, but in fact, it makes over
  18. 0:38$250,000
  19. 0:40per month.
  20. 0:41>> It's insane to me that a YouTube channel
  21. 0:43can make that much money. So, it was
  22. 0:45pretty easy for Jack to convince me to
  23. 0:46get on board for this channel. But
  24. 0:48today, I want a channel for myself.
  25. 0:50>> We will get into that. But looking back
  26. 0:52at our attempt of just one upload, there
  27. 0:55were some challenges.
  28. 0:56>> It was insanely timeconuming for just
  29. 0:58one video. While it was only 47 seconds
  30. 1:01in length, it took us about 1 hour to
  31. 1:02film.
  32. 1:03>> And to that point, the channel was not
  33. 1:05beginner friendly. If you did not have
  34. 1:06me, you wouldn't have access to the
  35. 1:08filming equipment or even the idea to
  36. 1:10begin with. And as a third challenge, we
  37. 1:12did have high competition as we were
  38. 1:14technically competing with Jasmine and
  39. 1:16James, which is someone you do not want
  40. 1:19to compete with because they upload
  41. 1:21every 30 minutes. Now, while all of
  42. 1:24these were challenges that did hold us
  43. 1:26back going forward, these will become
  44. 1:28our selection criteria for deciding what
  45. 1:30niche we are going to enter today. And
  46. 1:32what I think we can do is download
  47. 1:34existing viral videos on YouTube, then
  48. 1:37transform them by doing something called
  49. 1:38[music] value ad editing, which allows
  50. 1:40us to monetize the videos under
  51. 1:42YouTube's terms of service. This
  52. 1:44approach here does satisfy our criteria
  53. 1:46of beginnerfriendly content as we are
  54. 1:48using existing viral videos. And of
  55. 1:51course, it's extremely timeefficient
  56. 1:53because we are not recording videos
  57. 1:55ourselves. But we are left with one
  58. 1:57challenge. We need to decide what
  59. 1:59content we are going to download. So
  60. 2:01Isa, what content are you interested in
  61. 2:04[music] creating?
  62. 2:05>> I really don't mind what content we
  63. 2:07make. I'm more just here for the
  64. 2:08results.
  65. 2:08>> Okay, let's get stuck into some broad
  66. 2:10research [music] then. So there we went
  67. 2:12into a phase of niche research and we
  68. 2:14were looking for two different things.
  69. 2:16Number one being channels with high
  70. 2:18average view counts per video and two no
  71. 2:21one re-uploading their content. And
  72. 2:23after 16 minutes of researching, we
  73. 2:25found our channel. So do you want to
  74. 2:28explain yourself what we found?
  75. 2:30>> Mhm. So, we found this channel called
  76. 2:32Nile Blue. And as Jack's helped me
  77. 2:34understand, there's extremely high
  78. 2:35viewership per video. So, we've taken
  79. 2:37the titles of these videos, put them
  80. 2:39into the search bar, and as you can see,
  81. 2:41it's just the original video, meaning
  82. 2:43we've satisfied the last criteria of low
  83. 2:46competition.
  84. 2:46>> So, this means our niche is locked in.
  85. 2:48We download now Blue's videos, apply
  86. 2:51value ad editing, and make Isla go viral
  87. 2:54on her own channel. Now, this does look
  88. 2:56easy on paper, but we need to remember
  89. 2:58that Isa is a complete beginner. [music]
  90. 3:00So, we need to take this one step at a
  91. 3:03time. Channel creation.
  92. 3:06This is Isa's personal YouTube channel
  93. 3:08that she uses to watch videos on. And
  94. 3:11today, we will be uploading videos from
  95. 3:13it. But, as you can see, it does need
  96. 3:15some changes. So, Isla, press customize
  97. 3:17channel. Scroll down slightly. And let's
  98. 3:19start with the channel handle. Any
  99. 3:21[music] ideas?
  100. 3:23>> No. [laughter]
  101. 3:25Okay, let's open a new tab and go to
  102. 3:27chatbt and type out a channel
  103. 3:29description of the idea that we came up
  104. 3:31with. Okay, now ask it to give you some
  105. 3:33channel name ideas. The results are in.
  106. 3:37Are there any that stick out to you?
  107. 3:40>> Um, I don't mind this one. Tested
  108. 3:43improved.
  109. 3:43>> Okay, so let's copy that. Now, let's go
  110. 3:46back over to YouTube and paste it as the
  111. 3:48channel handle. Okay, so it is not
  112. 3:50available. That's usually the case with
  113. 3:52YouTube. Let's highlight and and just
  114. 3:54put an [music] N. Cool. So that is
  115. 3:56available. Now for the channel name,
  116. 3:58let's just highlight that and paste in
  117. 4:00what we had which is tested improved. We
  118. 4:02now need to do our channel assets. We
  119. 4:05began by opening Photoshop. And for our
  120. 4:07profile picture, we decided to have our
  121. 4:09channel handle stacked vertically and
  122. 4:11Isa decided to put a green tick at the
  123. 4:13bottom. And for the channel banner, it
  124. 4:15was the same design. Once the channel
  125. 4:17assets were exported, they were uploaded
  126. 4:19to the channel. And after 8 minutes, the
  127. 4:22channel was ready. So that is the
  128. 4:24channel now set up, ready to go. Let me
  129. 4:26give you a quick look on how it looks
  130. 4:28like. We didn't spend too much time on
  131. 4:30this because it doesn't actually affect
  132. 4:32how many views you get. And the next
  133. 4:33step that we're moving on to is the most
  134. 4:36important yet. Video ideiation. To
  135. 4:39create any successful video on YouTube,
  136. 4:42you always go through a phase called
  137. 4:43ideiation. And the beauty of our
  138. 4:45approach so far is that we are using
  139. 4:47existing viral videos. So most of the
  140. 4:50work is already done for us. Out of the
  141. 4:53videos on the channel though, which one
  142. 4:55do you think we should use for our first
  143. 4:57upload? And as you're watching this
  144. 4:59back, try to decide for yourself, too.
  145. 5:05>> This is a trick question.
  146. 5:07>> No,
  147. 5:07>> surely it's just the one with 21 million
  148. 5:09views, right?
  149. 5:11>> I would not say that would be the best
  150. 5:13choice for our first upload. And to make
  151. 5:16things a bit more clearer with this
  152. 5:19ideation [music] phase, let's follow a
  153. 5:21three criteria approach. Starting off
  154. 5:23with criteria one, which is universal
  155. 5:26relatability. As you'd probably guess,
  156. 5:29this means that the video concept
  157. 5:30requires no specific knowledge to
  158. 5:32understand it. And right now, if we were
  159. 5:35to pick your video and score it against
  160. 5:37this criteria, it would score quite low.
  161. 5:40Because while your pick is the highest
  162. 5:42performer on this Science Space channel
  163. 5:44if we did push it to a broader audience,
  164. 5:46most people wouldn't know what a beaker
  165. 5:48is or care about it. Same with the
  166. 5:51second video here. I have no idea what a
  167. 5:53bismouth knife is, do you? So, we cannot
  168. 5:56expect other people to either. So, what
  169. 5:58we're going to do is take this Red Bull
  170. 6:00video as our video one, which currently
  171. 6:02has 10 million views, which does fulfill
  172. 6:05our first criteria because food is as
  173. 6:08about as relatable it gets. And Red Bull
  174. 6:10is the most marketed drink of all time.
  175. 6:12Now moving on to criteria 2, it is
  176. 6:15called completion compulsion. Most
  177. 6:17beginners when they create a video, it
  178. 6:19usually looks like this, where there is
  179. 6:21a hook, a rising action, and then some
  180. 6:24type of payoff. But the issue with this
  181. 6:26approach is that it's very predictable.
  182. 6:28To avoid this from happening, I like to
  183. 6:30use an approach called a looped arc,
  184. 6:33which adds both a conflict and a
  185. 6:35comeback to the original structure,
  186. 6:36which in turn makes the video less
  187. 6:39predictable and keeps people watching
  188. 6:41until the end. Now, I do know that was a
  189. 6:43lot of information to throw at you.
  190. 6:45Let's actually put this structure into
  191. 6:47action. We began by watching back the
  192. 6:49Red Bull video and noted down any
  193. 6:51timestamps that could be applied to our
  194. 6:53structure. For example, halfway through
  195. 6:55the video, Nile miscalculated the weight
  196. 6:57of the Red Bull he was concentrating,
  197. 6:59which became our conflict, and him
  198. 7:01retrying to get the correct weight
  199. 7:03became our comeback. Finally, he did end
  200. 7:05up trying the Red Bull and had a funny
  201. 7:07reaction, which was obviously going to
  202. 7:09be our payoff. After the watch through
  203. 7:11was completed, we moved into script
  204. 7:13writing. The looped arc and the
  205. 7:15timestamps acted as our structure. We
  206. 7:18then just filled in the blanks by
  207. 7:19describing what happened in the [music]
  208. 7:21video and it was all straightforward
  209. 7:23until we hit the hook. This needs
  210. 7:26[music] some work and it is actually our
  211. 7:29last criteria which is going to be
  212. 7:30called open loop. Currently, your hook
  213. 7:33would score quite low on this criteria.
  214. 7:36And read it out for me.
  215. 7:37>> This YouTuber turned 100 cans of Red
  216. 7:39Bull into powder using a special drying
  217. 7:41machine.
  218. 7:42>> It's currently accurate and clear, but
  219. 7:45it answers the question for them.
  220. 7:46there's no reason for them to actually
  221. 7:48watch the video. A good hook doesn't
  222. 7:50answer what happens in the video. It
  223. 7:52usually plants a question. So, let's try
  224. 7:55this. What would happen if you
  225. 7:58compressed
  226. 8:00100 cans of Red Bull into one drink?
  227. 8:04Notice [music] the difference.
  228. 8:05>> Yeah. You're basically asking a question
  229. 8:07instead of a statement.
  230. 8:08>> Exactly. And that would mean that the
  231. 8:11third criteria is now fulfilled because
  232. 8:14you're putting them into an open loop.
  233. 8:16And the only way to close that loop is
  234. 8:18for them to actually finish watching the
  235. 8:20video. And this meant that the video
  236. 8:22ideiation phase was completed, which
  237. 8:24took us 45 minutes to complete.
  238. 8:31It is now time to bring our structure
  239. 8:34and our script to life by creating our
  240. 8:36first video. Ever used an editing
  241. 8:38software before?
  242. 8:39>> Nope.
  243. 8:42>> This is going to be a bit of a challenge
  244. 8:43then.
  245. 8:44>> Yep. Okay, we began by opening Tap Cut,
  246. 8:47which is my editor of choice for
  247. 8:49beginners, and we downloaded the Red
  248. 8:51Bull video and dragged it into our
  249. 8:53[music] timeline. And I had Isa cut up
  250. 8:55the clips according to our timestamps.
  251. 8:57It was then onto the voice over. We
  252. 8:59headed over to 11 Labs and generated the
  253. 9:01voice over line by line. We then dragged
  254. 9:03the voice over into Cap Cut and trimmed
  255. 9:06out any dead space. Now, it was not as
  256. 9:08straightforward as it looks. Most of the
  257. 9:11process was me demonstrating an action
  258. 9:13and then getting Isa to attempt the same
  259. 9:15action and she was slow to pick things
  260. 9:18up, but that is the process to learn as
  261. 9:20a beginner. Regardless of this, to
  262. 9:22finish off the video, we added graphics
  263. 9:24to draw attention to key moments, then
  264. 9:26sound effects, captions, and music. And
  265. 9:29finally, we did watch it back two times
  266. 9:31to make some final adjustments. And
  267. 9:33after 51 minutes, the video was
  268. 9:35completed. So, that is Isa's first video
  269. 9:40completed. How did you find it?
  270. 9:41>> Took a lot longer than I expected, but
  271. 9:43the um structure
  272. 9:45>> loop dark.
  273. 9:45>> The loop dark pretty much the blueprint
  274. 9:47and then you just fill in the blanks.
  275. 9:48>> Yeah. So, what she's referring to is
  276. 9:51that I told her to look at the timeline
  277. 9:53like this where each section was a phase
  278. 9:56of the structure and as we worked from
  279. 9:58left to right, we just matched the
  280. 10:00visuals to the voice over. really with
  281. 10:02editing if you do have good ideation it
  282. 10:05is the easy part but let's actually put
  283. 10:07this video to the test now upload time
  284. 10:11it's now time to put the video to the
  285. 10:13test by uploading it to YouTube now
  286. 10:16firstly for the video titles let's just
  287. 10:18describe what happens so let's go with
  288. 10:20he this out compressed 100 red bulls
  289. 10:23into one drink so now what I typically
  290. 10:25like to do [music] is add two emojis so
  291. 10:28hop into another tab and just type out
  292. 10:30shockfaced emoji Okay, awesome. Now,
  293. 10:32copy that. Then go back to the title and
  294. 10:34just paste too. [music] Now, what I'm
  295. 10:37going to do is just give some credit to
  296. 10:39the original creator by going his
  297. 10:41channel handle. Awesome. Now, next step
  298. 10:43is the description. For this, again, we
  299. 10:46just like to describe what happened in
  300. 10:47the video, but a little bit more detail
  301. 10:49compared to the title. So, go ahead and
  302. 10:51type out what you think.
  303. 10:54Slightly longer than we needed, but
  304. 10:56leave it. It's fine. Now, I like to just
  305. 10:58give some random tags. So, let's just go
  306. 11:01with # shorts and # science. And then
  307. 11:04perhaps two that you can think of
  308. 11:08experiment
  309. 11:10and viral
  310. 11:12cuz we want to go viral. [laughter]
  311. 11:15>> That works. Okay, so that's it for the
  312. 11:17description and title. Let's scroll down
  313. 11:19and we always want to select that this
  314. 11:21content's not made for kids. Scroll down
  315. 11:23to show more. And [music] we do not need
  316. 11:25to worry about really any of these
  317. 11:27settings. So, ignore all of these. Go
  318. 11:28back to the top and then press next.
  319. 11:30Next again, next. Then public. And then
  320. 11:34publish. Your first video is live. How
  321. 11:36do [music] you feel?
  322. 11:37>> Pretty good.
  323. 11:38>> Good. Okay. So, I just want to set an
  324. 11:40expectation here. Sometimes your results
  325. 11:42don't look the best for maybe your first
  326. 11:44or second upload or even your third.
  327. 11:46When we check the results tomorrow and
  328. 11:48the next days, keep your head down and
  329. 11:50we'll keep progressing. Got it. Got it.
  330. 11:54Day two. It's been just under 24 hours
  331. 11:57since we first uploaded the video, and
  332. 11:59it is time to check out the results. I'm
  333. 12:03>> nervous.
  334. 12:04>> Nervous.
  335. 12:05>> How do you feel like it's gone so far?
  336. 12:07>> What do you mean?
  337. 12:08>> The amount of views.
  338. 12:10>> 100,000 views.
  339. 12:13>> What?
  340. 12:14>> 100,000.
  341. 12:15>> Yeah. I thought it was pretty good.
  342. 12:16>> Okay. What happened to those
  343. 12:18expectations?
  344. 12:19>> Anyway,
  345. 12:21>> let's hop into the channel and see how
  346. 12:23it's performed.
  347. 12:253,000. That That is where you see that
  348. 12:27under the thumbnail.
  349. 12:29>> That is so bad.
  350. 12:30>> That's why I laughed and that's why I
  351. 12:32set the expectations. Anyway, let's come
  352. 12:34into the chart and get a [music] better
  353. 12:36look. So, it does seem we got pushed
  354. 12:37initially here to around 300 views in
  355. 12:40the first hour. Then we got another push
  356. 12:42to 1,000 views just under the third
  357. 12:44hour. And then we got this longer push
  358. 12:46here at around the 7h hour mark all the
  359. 12:48way up to just under 3,000. And since
  360. 12:50then, it's been relatively flat. After
  361. 12:52seeing this, how do you feel now?
  362. 12:55>> Let's just give up. [laughter]
  363. 12:57>> Well, this is what I was talking about.
  364. 12:59This is pretty standard for a new
  365. 13:01YouTube channel. And honestly, to me,
  366. 13:03this video is almost perfect. And
  367. 13:05there's really not much else what we
  368. 13:07could have [music] done. And this is
  369. 13:08already reflected in the initial results
  370. 13:10we have gotten back. While you were
  371. 13:12complaining about 3,000 [music] views, I
  372. 13:14was looking at this metric here of
  373. 13:16average percentage views, which
  374. 13:18represents on average how long someone
  375. 13:20watches a video for. It is around 82%
  376. 13:23which is very high for our first upload.
  377. 13:25So, how do you feel now?
  378. 13:28>> I mean, it's 3,000 views.
  379. 13:29>> Okay. Seriously though, this is what I
  380. 13:31expected for our first upload. What we
  381. 13:34should do from here is give it another
  382. 13:3624 hours before we comment on this video
  383. 13:39anymore. And we should get started with
  384. 13:41our second [music] video.
  385. 13:42>> Another video. Yes, we did get started
  386. 13:45on the second video because if our first
  387. 13:48video does not continue [music] like we
  388. 13:49expect, we need to keep the channel
  389. 13:51moving. And this time around, we were
  390. 13:53summarizing Nile Blue's video where he
  391. 13:55condensed 20 beers into one drink. And
  392. 13:58this video had 6 million views. But the
  393. 14:00thing was, Isa was quite deflated and
  394. 14:03getting her through a second round of
  395. 14:04ideation was a grind. So I had to stop
  396. 14:08her for a pep talk. So I just want to
  397. 14:12say something. what you're experiencing
  398. 14:14now is totally normal. But just
  399. 14:16remember, even before I had all this
  400. 14:18process of the loop dark, our three
  401. 14:20criterias, I was just guessing. And how
  402. 14:22many times of just kind of guessing do
  403. 14:25you think it took me before I got my
  404. 14:26first viral video?
  405. 14:29Yes.
  406. 14:31Over 50. I've started so many different
  407. 14:33channels that look like this. Just kind
  408. 14:35of clipping content with no real
  409. 14:37structure. And you can see even some of
  410. 14:39the views here, they're lower than what
  411. 14:41you've already gotten. So try and push
  412. 14:43through and let's keep going cuz again
  413. 14:45let's not forget to me the first video
  414. 14:47is perfect. So just try and keep going.
  415. 14:49Okay.
  416. 14:51>> Okay. Get ready to ride out.
  417. 14:53>> But despite all of that motivational
  418. 14:55talk, she decided it was best to take a
  419. 14:57break for the evening.
  420. 14:59>> You want to give up? All right. Well,
  421. 15:01let's leave it there.
  422. 15:08>> Early in the morning, we got straight
  423. 15:10back into creating video 2. After we
  424. 15:12finished watching back the beer video
  425. 15:14and had our timestamps finalized, we
  426. 15:16then wrote the script just like before,
  427. 15:18filling in the blanks and then focusing
  428. 15:20on the hook. Isa was moving much faster
  429. 15:22this time after sleeping on the fact
  430. 15:24that we just need to give the channel
  431. 15:26some time. But I did not let her check
  432. 15:28the analytics once throughout this
  433. 15:30entire second video creation phase
  434. 15:33because I did not want to discourage her
  435. 15:35again. And after the script was done, we
  436. 15:37got back into editing. Finally, we did
  437. 15:39finish off by watching the video back a
  438. 15:41few times to notice any adjustments. And
  439. 15:44after a total of 1 hour and 5 minutes,
  440. 15:46the second video was completed. And it
  441. 15:49was not until the late evening that I
  442. 15:51got set up to check out the analytics.
  443. 15:57Isa,
  444. 16:00>> come and have a look.
  445. 16:04>> It's about your channel.
  446. 16:12Are you filming?
  447. 16:13>> Yeah. Just It's all right. Don't put on
  448. 16:14the mic. Just come.
  449. 16:16>> Finally.
  450. 16:18>> It's your channel. Have a look. Do you
  451. 16:19know where to look?
  452. 16:22>> 380,000.
  453. 16:24>> Three.
  454. 16:24>> Oh my god.
  455. 16:26>> 100,000
  456. 16:27views. More importantly though,
  457. 16:31186 comments, which is amazing. Have a
  458. 16:35seat. Let's look at the
  459. 16:38analytics. Good. So,
  460. 16:41300,000 views, first video. Let's look
  461. 16:44at the chart. Now, I know you're already
  462. 16:47looking at this large number here. Just
  463. 16:48ignore this for a second. Come over to
  464. 16:51the hourly candles here. This represents
  465. 16:53how many views the video [music] got
  466. 16:55over a 48hour period. All the way up
  467. 16:58until 12:00 a.m. It was relatively flat.
  468. 17:01We did get pushed to around 4,000 views,
  469. 17:05but [music] then we got pushed again to
  470. 17:076,000. Things did slow down a little
  471. 17:10bit, but we got this massive push here
  472. 17:13to 17,000 views. Obviously, these
  473. 17:16candles are representing what's
  474. 17:18happening in this view chart. But we can
  475. 17:20actually look into these three different
  476. 17:21tabs. Now, firstly, for our reach tab,
  477. 17:24there's not really much in here that we
  478. 17:26need to focus on. Coming up to the
  479. 17:28engagement tab, there are two important
  480. 17:31metrics that we care about. Firstly,
  481. 17:33this one here, which says how viewers
  482. 17:35engaged. That's a pretty boring name,
  483. 17:38and I like to call it the swipe through
  484. 17:40rate. We did score 80%, meaning 80% of
  485. 17:43the people who've seen this stay beyond
  486. 17:45the first 3 seconds, which is relatively
  487. 17:48healthy, and I would say for any viral
  488. 17:50short, you need at least 80%. Now, there
  489. 17:53is another important metric. This one up
  490. 17:55here called average view duration. We
  491. 17:57did reach 52 seconds. This is quite
  492. 18:00strong considering our video length is 1
  493. 18:02minute and 1 seconds. Now coming into
  494. 18:05the audience tab, this does take a while
  495. 18:08to update. That's why it looks a bit
  496. 18:09weird. But if we come down to the
  497. 18:12audience demographics here, we will
  498. 18:14refer to this in a few days to try and
  499. 18:16estimate how much your channel makes
  500. 18:18per,000 views, which is a metric called
  501. 18:21RPM. Let's get out of these nerdy stats
  502. 18:24and celebrate the fact that you got
  503. 18:27380,000
  504. 18:30views on your first upload. Not many
  505. 18:33beginners can say that.
  506. 18:35>> Crazy.
  507. 18:36>> All cuz of my help, by the way.
  508. 18:38>> So, when will we upload the new video?
  509. 18:40Like, surely while things are popular,
  510. 18:42we'd want to upload and jump on it,
  511. 18:43[music] right?
  512. 18:44>> We do want to wait. How long? That's
  513. 18:47anyone's guess. What we can do is
  514. 18:49monitor when we do this. So coming to
  515. 18:51our video analytics here, these candles,
  516. 18:54once these drop, say below 5,000 views
  517. 18:57per hour for longer than 24 hours,
  518. 18:59that's when we should consider uploading
  519. 19:01because the short has slowed down. In
  520. 19:04the past, I have rushed to upload and
  521. 19:06what it's done is made the video
  522. 19:09flatline. Not only this, it's only 48
  523. 19:11hours deep. Let's consider how many
  524. 19:13views it might have in 7 days. It might
  525. 19:15have 50 million. We don't know that.
  526. 19:17Hopefully it does, but we could tap into
  527. 19:20those 50 million views if we just waited
  528. 19:22and got that leg up for our next upload.
  529. 19:24>> Okay, makes sense. [music]
  530. 19:25>> We will update you with the next key
  531. 19:28decision. Day four, a quick check-in on
  532. 19:31the results, and I would show you Isa's
  533. 19:33first reaction to them, but I have not
  534. 19:36been able to get her away from checking
  535. 19:38the analytics on her phone every 10
  536. 19:41minutes.
  537. 19:41>> So guilty. The results are really
  538. 19:43addictive.
  539. 19:44>> Yeah. And on the topic of results, you
  540. 19:46can see that the video has now broken
  541. 19:49over 1.2 million [music] views. And the
  542. 19:52engagement across both the likes and
  543. 19:54comments has been very high. And as a
  544. 19:57very large milestone to you, you've
  545. 19:59almost broken 1,000 subscribers, which
  546. 20:02is something you should be very proud
  547. 20:04of.
  548. 20:04>> So good. Oh, and speaking of milestones,
  549. 20:07pull up the chart.
  550. 20:08>> There we go.
  551. 20:09>> Cuz I've been checking so often. I've
  552. 20:11been keeping an eye on these candles.
  553. 20:13And if you scroll through them, some of
  554. 20:14these are crazy. Like look at that one.
  555. 20:16100,000 views in 1 hour.
  556. 20:18>> I was looking at that and you don't know
  557. 20:20how impressive that is.
  558. 20:22>> Crazy.
  559. 20:22>> And let's not gloss over the fact that
  560. 20:24not even 48 hours ago, this video only
  561. 20:27had 3,000 views and you were down bad.
  562. 20:30It goes to show you how much of a roller
  563. 20:32coaster YouTube can be. And as for our
  564. 20:35engagement tab, what is interesting is
  565. 20:38our swipe through rate has increased by
  566. 20:39over 1%. [music] Which means that as
  567. 20:42YouTube is continuing to push this
  568. 20:44video, it is performing even better,
  569. 20:46which is a very strong signal to the
  570. 20:48algorithm to keep pushing this video
  571. 20:50just like it is. So now it begs the same
  572. 20:53question as before. When will this video
  573. 20:55start to slow down so we can upload our
  574. 20:58next video? Day six. It's been 2 days
  575. 21:02since we last checked in and the video
  576. 21:04is now at 5 million views. But more
  577. 21:07importantly, as you can see from our
  578. 21:09candles on the right hand side, things
  579. 21:11are starting to slow down. We were
  580. 21:13averaging around 120,000 views per hour
  581. 21:16last night, but since then things have
  582. 21:19started to slow down all the way down
  583. 21:21till 40,000 [music]
  584. 21:22views per hour. Now, ideally, that is
  585. 21:25not as low as I would like for our
  586. 21:27second upload, but we need to remember
  587. 21:29that we only have 7 days here. So, we do
  588. 21:32need to keep it moving by uploading our
  589. 21:35next video. take control and let's get
  590. 21:37this second video uploaded. So, the
  591. 21:39second video is now uploaded. I got Isa
  592. 21:42to do the upload settings just like
  593. 21:43before. And as you can see, it's been
  594. 21:46around 12 minutes and we are already
  595. 21:49getting views from the shorts feed. Any
  596. 21:51predictions, Isa, for the first 24 hours
  597. 21:53of this video being live,
  598. 21:55>> 100,000 views.
  599. 21:59>> What did I teach you?
  600. 22:00>> No, I'm joking. I actually don't know.
  601. 22:02But surely with the other video going so
  602. 22:04well, this one's going to go well.
  603. 22:06>> So I think with our first video at 5
  604. 22:09million views and also considering our
  605. 22:11first video got 3,000 views in the first
  606. 22:1424 hours, I think a realistic estimate
  607. 22:16for the first 24 hours is around 20,000
  608. 22:20views. So let's see what is going to
  609. 22:22happen. Jack Craig coaching. Now
  610. 22:26obviously Isa does have an advantage so
  611. 22:28far in this video. Live direct help from
  612. 22:31me. If you want that too, where I help
  613. 22:33you map out a channel strategy based on
  614. 22:35your skills and interests and then help
  615. 22:37you execute on that strategy to monetize
  616. 22:39your first YouTube channel, you can get
  617. 22:41access to all of that using my website
  618. 22:43that is linked down [music] below.
  619. 22:45Whether you've never created a video
  620. 22:46before or you are stuck with no growth
  621. 22:48on your channel, we can work through it
  622. 22:50together. And just like you've seen in
  623. 22:52this video so far, I am all about
  624. 22:54getting results. So on my website, you
  625. 22:56can get insight to some of the results
  626. 22:58that I have gotten for my existing
  627. 23:00members through both written and video
  628. 23:03testimonials.
  629. 23:04Day seven. I have not had the chance to
  630. 23:07look at the results yet, but as per
  631. 23:09usual, Isa is checking them every 10
  632. 23:11minutes on her phone, and she's going to
  633. 23:13run us through what they look like.
  634. 23:15>> Mhm. So latest video, we're at [music]
  635. 23:1816,000 views.
  636. 23:20>> That's below what we expected.
  637. 23:22>> Yeah. But to be fair, if you come into
  638. 23:24the analytics, we've only really been
  639. 23:26pushed in the last two hours. Coming to
  640. 23:28our candles, you can see in the last
  641. 23:30hour, we did get 6,000 views.
  642. 23:32>> Almost all the views within the last
  643. 23:34hour. Hopefully that does continue. How
  644. 23:36is the video performing beyond just
  645. 23:38views? Like swipe through rate.
  646. 23:39>> Yeah. So, if we go to our swipe through
  647. 23:41rate, we're sitting at about 72%. So,
  648. 23:44not the best cuz you said about 80%. Is
  649. 23:47good. Yeah. But to be fair, coming into
  650. 23:49the chart, we did start at 66%. So, we
  651. 23:52are increasing now. We're at about 75%.
  652. 23:54>> Yeah. Hopefully, that continues to
  653. 23:56increase. So, that's the second video,
  654. 23:58right? What about the first one?
  655. 23:59>> Yeah, we're still getting pushed. 7
  656. 24:01million. [music]
  657. 24:02>> All right. Still so strong. Have you had
  658. 24:05a chance to look into the earn tab?
  659. 24:07>> No, not yet.
  660. 24:07>> Okay. So, where the earn tab is, it's
  661. 24:10down the bottom here.
  662. 24:11>> Mhm.
  663. 24:11>> And if I scroll down slightly, you will
  664. 24:13see allegibility. [music] And this is
  665. 24:15for your channel to start earning
  666. 24:17revenue. You can see that you've done
  667. 24:19two video uploads over the last 90 days,
  668. 24:21which is correct. But you can see for
  669. 24:23our views, it's only showing 187,000.
  670. 24:25[music]
  671. 24:26How many views does your first video
  672. 24:27have? 7 million. It usually takes a few
  673. 24:29days for YouTube to validate them. So,
  674. 24:31it's really just a time thing until you
  675. 24:33satisfy this criteria of 3 million
  676. 24:35views. Now, as for your video uploads,
  677. 24:38we just need to make another upload. And
  678. 24:40then after you fulfilled the uploads,
  679. 24:42it's then time to send off the channel
  680. 24:43to be approved for [music] monetization.
  681. 24:46Now, at that point, it's in YouTube's
  682. 24:47hands. Potentially, they might come back
  683. 24:49to us and say channels that were not
  684. 24:51monetized
  685. 24:51>> potentially. But as to my knowledge and
  686. 24:54all the channels that I've run,
  687. 24:56>> we are creating monetizable [music]
  688. 24:58content because we're doing value ad
  689. 25:00editing, so we should be fine. But it's
  690. 25:03out of our hands.
  691. 25:04>> We'll see.
  692. 25:05>> We just need to wait now.
  693. 25:06>> Mhm.
  694. 25:07>> Cool.
  695. 25:07>> Yeah. Cool.
  696. 25:11Isa got straight into creating a third
  697. 25:13video so she could meet the three upload
  698. 25:15criteria for monetization. And the
  699. 25:17elephant in the room is that we are
  700. 25:19beyond the initial 7 days. But in our
  701. 25:23defense, we did not touch the channel
  702. 25:25for two of those days. So please forgive
  703. 25:28us. Regardless of this though, Isa did
  704. 25:30complete the third video without me
  705. 25:32helping even once. And when she showed
  706. 25:34me her final video, I had nothing to
  707. 25:37say.
  708. 25:37>> Pretty good. I don't think that needs
  709. 25:38any changes.
  710. 25:40>> Which means my job so far has been
  711. 25:42successful. Isa is now independently
  712. 25:45operating without me. Except I have
  713. 25:47decided it's now time to take this
  714. 25:49content to the next level. Because as
  715. 25:52you know, the issue with our approach so
  716. 25:54far is risk of not getting monetized,
  717. 25:57which is why we are going to start using
  718. 25:59AI in our videos. So go to Google, type
  719. 26:02in Higsfield AI. Along the top you can
  720. 26:04see that there's a few different options
  721. 26:06but for us we want video. So click that.
  722. 26:09To create any AI video we do need a
  723. 26:11prompt which goes in that box there. And
  724. 26:13this is essentially directing the AI
  725. 26:16what we want to create. So hop over to
  726. 26:18the script that you wrote and I think
  727. 26:20from watching the video back. Let's
  728. 26:22create an AI scene for the part when
  729. 26:24you're talking about the ingredients. So
  730. 26:26copy that sentence. Then go over to
  731. 26:28trusty chat GPT and paste in the
  732. 26:31sentence. And then just ask it for a
  733. 26:33video prompt. Copy that. Back over to
  734. 26:35Higsfield and paste it into the prompt
  735. 26:37box. And there we go. So there's a few
  736. 26:39other options we can do, but we don't
  737. 26:41need to worry about that. Let's just
  738. 26:42click generate. And now the video has
  739. 26:44generated for us. What we want to do is
  740. 26:46download this clip and go to the
  741. 26:48ingredients part so we can replace the
  742. 26:50clip. That was pretty straightforward,
  743. 26:51wasn't it?
  744. 26:51>> Pretty easy. So, we just spent the last
  745. 26:5310 minutes going through the video and
  746. 26:55replacing most of the clips with AI. And
  747. 26:58as you can see from all the highlighted
  748. 26:59clips, those are all now AI. It totals
  749. 27:03around 28 seconds, which is almost half
  750. 27:05our video's length. So, if you do want
  751. 27:07to sign up to use Higsfield to transform
  752. 27:09your content, you can sign up using my
  753. 27:11link in the description. But now, since
  754. 27:13the video is completed, we have exported
  755. 27:16it and got it ready to upload on
  756. 27:18YouTube. And Isa is now going to upload
  757. 27:21her first video completely independent
  758. 27:24of me.
  759. 27:26There we go. Third video is now
  760. 27:28uploaded. Which means if you go to our
  761. 27:31dashboard and then go down to your earn
  762. 27:33tab, you will see that we have three out
  763. 27:35of three videos uploaded. And we are now
  764. 27:39reading 2.5 million views, which means
  765. 27:43tomorrow is shaping up to be the most
  766. 27:46important day. Day 10. If I come into
  767. 27:49our earn tab, you will see things look
  768. 27:52quite different now. That's because
  769. 27:54YouTube has verified our channel to hit
  770. 27:56the 3 million viewed criteria and we
  771. 27:58have uploaded three videos. [music] We
  772. 28:00have already completed the first two
  773. 28:02steps of reviewing YouTube's base terms
  774. 28:04and signing Isa up for an AdSense
  775. 28:06account. Obviously, for these two steps,
  776. 28:09we did need Isa's personal details. So,
  777. 28:11we did not show this on camera. And now
  778. 28:13we are just waiting for YouTube to
  779. 28:15review her personal details which can
  780. 28:17take several days and in some cases 2 to
  781. 28:203 weeks. And then finally the channel
  782. 28:22will be reviewed for monetization which
  783. 28:24can take up to 1 month. But in my
  784. 28:27experience, YouTube moves much faster
  785. 28:29than the time frame they estimate. But
  786. 28:32as for a wider channel update, you can
  787. 28:34see that the channel is about to crack
  788. 28:3610 million views. And more importantly,
  789. 28:38we now have an estimated revenue tab,
  790. 28:41which means the money is coming.
  791. 28:44You're weird.
  792. 28:45>> And as for our first three uploads, this
  793. 28:48is where they are sitting individually.
  794. 28:50But now everything is in the hands of
  795. 28:52YouTube. Firstly, AdSense approval and
  796. 28:55then monetization review. The days went
  797. 28:58by one by one, checking the results of
  798. 29:00the channel and waiting for AdSense
  799. 29:02approval. It wasn't until day 18 that
  800. 29:05Isa's AdSense account was finally
  801. 29:07approved and the channel entered review
  802. 29:09for monetization. And day 19 would be
  803. 29:12the day that it all came together. I was
  804. 29:15just doing a routine check of all my
  805. 29:17channels on YouTube. And after a long
  806. 29:19wait, we finally have a decision. Ready
  807. 29:22to take a look?
  808. 29:23>> Mhm.
  809. 29:25>> Congrats. You're a YouTube partner.
  810. 29:27>> Yep. So this means the channel is now
  811. 29:30monetized and we did [music] everything
  812. 29:32correct.
  813. 29:33>> That is so good. So what happens now?
  814. 29:35>> Well, you have a decision to make.
  815. 29:38Coming into our computer, you can see
  816. 29:40that your channel is in a very strong
  817. 29:42position. Almost 7,000 subscribers. Your
  818. 29:44most recent video is pushing over
  819. 29:46100,000 views. Of course, the YouTube
  820. 29:48partner program notification. And
  821. 29:50finally, almost 11 million views across
  822. 29:53your first three uploads.
  823. 29:55>> Where are you going with this? Well,
  824. 29:57it's either you continue producing this
  825. 29:59content or we pivot.
  826. 30:01>> Pivot like change everything.
  827. 30:03>> I know you don't want to hear that, but
  828. 30:05your niche has one major drawback. We're
  829. 30:07completely tied to Nile's channel. He is
  830. 30:10your entire supply. So, if he decides to
  831. 30:13stop uploading overnight, your channel
  832. 30:15dies. And to be clear, I'm not saying
  833. 30:17that you can't continue on this channel
  834. 30:19and start earning. And to put it into
  835. 30:21perspective, if you were monetized from
  836. 30:24day one, you would have earned
  837. 30:25approximately 4,000 USD based on your
  838. 30:28demographics, which is quite impressive
  839. 30:31considering this is your first real
  840. 30:33channel. So, I'm leaving this choice
  841. 30:34with you. This niche works, but with the
  842. 30:37skills that you have now, probably time
  843. 30:39to spread your wings.
  844. 30:41>> Do I decide now?
  845. 30:43>> You don't have to. We can give you some
  846. 30:45time.
  847. 30:45>> Yeah, I need time.
  848. 30:47>> Okay. So, I guess we'll update you when
  849. 30:49Isa has made a choice.
  850. 30:53Final update. It's been a few weeks
  851. 30:55since we last checked in, and this is
  852. 30:57where Isa's channel currently sits. Her
  853. 30:59first upload broke over 10 million
  854. 31:01views, and her other two uploads did
  855. 31:03flatline at just over 100,000 views.
  856. 31:06But, as for this fourth upload here, do
  857. 31:08you want to explain what happened?
  858. 31:09>> Pretty much, I was just getting
  859. 31:10frustrated that I couldn't break that
  860. 31:12100,000 view mark. So, to prove it to
  861. 31:14myself that I could, I've gone ahead and
  862. 31:16uploaded this fourth video. And I did
  863. 31:18break it.
  864. 31:19>> With only one upload [music] in the last
  865. 31:20few weeks, what does that mean? Are you
  866. 31:21done?
  867. 31:22>> I've come to my decision. I really want
  868. 31:23to build a channel with content that I'm
  869. 31:25actually interested in. And at the end
  870. 31:27of the day, I don't want to have to rely
  871. 31:28on Nile's channel or anyone else's
  872. 31:30channel for my content.
  873. 31:31>> It's good that you've come to that
  874. 31:32conclusion. And that is the exact point
  875. 31:35of our approach. You learn the
  876. 31:37fundamentals of content creation without
  877. 31:39a complex process that most beginners
  878. 31:41would fail at before they get their
  879. 31:43first success. And for a lot of people,
  880. 31:45the smart move is to continue running a
  881. 31:47channel like this that generates cash
  882. 31:49flow while you build an original channel
  883. 31:52that you actually care about. If you are
  884. 31:54going to follow a similar approach, just
  885. 31:56make sure you are fulfilling the value
  886. 31:58ad editing part of it because you need
  887. 32:01to pass YouTube's reuse content policy.
  888. 32:03and we pass it because we are adding
  889. 32:05commentary and story line through the
  890. 32:08editing which is another reason behind
  891. 32:10our loop dark structure and the editing
  892. 32:13process. And finally, if you do want the
  893. 32:15same help that Isla got in this video,
  894. 32:17you can get access to my private
  895. 32:19coaching using the link below.

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