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i accidentally found a digital product that makes $14k every month — Transcript

by Richard Yu · 3,191 words · 483 segments · language en · Watch on YouTube

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0:00This print sheet makes $14,000 a month.
0:02It's 20 bucks. It's a grid of boxes, and
0:05I'm going to show you the exact listing.
0:06You can go look at it yourself the
0:08second this video ends, and it should
0:09make 14,000 bucks. Not someday, not with
0:12more traffic, right now. With the exact
0:14file that he already built, already
0:15tested, and sold 700 times last month.
0:18The gap is one decision, and he made it
0:20in about 4 seconds.
0:22There's a second guy in the same
0:23category who made the same decision, but
0:25worse, and it's costed him a quarter of
0:28a million dollars.
0:28>> [music]
0:29>> And once you see it, you cannot unsee
0:30it. So, let's go.
0:32I built systems for over 3,000 people
0:34who sell digital products. I don't sell
0:35on Etsy, never have. That's the point.
0:38When you personally help over 3,000
0:40people build thriving digital product
0:41businesses, and personally for me,
0:43having made over 32 million in digital
0:45products myself, it's what got me
0:46featured in New York Times Square. It's
0:47what got me invited to become the
0:48keynote speaker at the largest North
0:50American conference in front of over
0:512,000 people teaching on what I'm about
0:53to teach you. That's when you realize
0:55you don't have to watch the winners of
0:56others. You watch the pattern instead.
0:58This is Profit Tree. It pulls public
1:00Etsy data and estimates what a listing
1:02is making. Estimates. That word matters.
1:05Nobody outside Etsy knows the exact
1:07number. This is inference from public
1:08data. It's directionally right, and
1:10that's all we need. And I'm on the free
1:11version, so most of this is blurred, one
1:13row per search, and that's going to
1:14matter later. Pay attention to this. I'm
1:17going to click on hot on Etsy filter.
1:18Show me what's moving now, not 3 years
1:20ago. And here's the first mistake almost
1:22everyone makes with a tool like this.
1:24They search for the exact thing that
1:26they want to sell. Floral pink [music]
1:27outdoor wedding invitation. Don't do
1:29that. Search the category, not the
1:30product. The category view shows you the
1:32top performer across the whole space,
1:35which tells you two things at once.
1:36What's working, and whether the niche is
1:38worth your time at all. If the best
1:41product in a category makes 40 bucks a
1:43month, that's not competition. That's
1:45nobody wanting it. Move on. That one
1:47habit will save you at least 3 months.
1:49Hook them before the main event because
1:50it sets up everything after it.
1:53Funeral products. Niche score 100.
1:55Category does 27 grand a month. Top
1:57listing, 67 bucks, 78 sales a month.
2:00Now, about 520 a month. Now, look at the
2:02image. It's not a card, it's a phone.
2:04Somebody's hand holding a phone
2:06invitation on the screen, and the title
2:08tells you why. Phone invitation,
2:09memorial invites, text message invite,
2:12because someone's family member just
2:13died. They have 4 days and 100 people to
2:15reach. They are not printing anything.
2:18They're going to text it. So, the seller
2:20didn't build a funeral invitation, they
2:21built a funeral invitation that gets
2:23texted, and the listing image shows the
2:25exact moment that the buyer already has
2:28in their head.
2:29People don't buy the file, they buy the
2:31moment the file solves. So, homework
2:33number one.
2:34Write down the exact 30 seconds your
2:36buyer is in when they need your product.
2:38Where are they? What's on their screen?
2:40What are they about to do next? If your
2:42product doesn't fit inside of that 30
2:44seconds, you built the wrong shape. Hold
2:46on to that.
2:47If it comes back at the end, it's worth
2:49more than it looks. Now, the category
2:51this whole video is about, spreadsheets,
2:53budget sheets, planners, Google Sheets,
2:55Excel, the boring stuff. Here's a guy
2:57who's about to lose a quarter of a
2:59million dollars. Hold that thought. I
3:00need to show you something else first,
3:03or the number won't mean anything,
3:04because this category is different from
3:06everything else, for a reason that
3:08nobody says out loud. An invitation
3:10takes an hour.
3:11A functional spreadsheet takes days. You
3:13build formulas, you make it not break
3:16when someone types the wrong thing in
3:17the wrong box. You figure out how to
3:19share it without it falling apart.
3:21There's a real learning curve here. Now,
3:22I want you to hear this because it's the
3:24opposite of what most people think. The
3:26learning curve is the reason to do it.
3:29The sellers flooding Etsy with garbage
3:31are making things that you can produce
3:33in one click. And that's why there are
3:35thousands of them. Nobody floods a
3:36market that takes a week to learn. The
3:38barrier isn't in your way, the barrier
3:40is protecting you. Homework number two,
3:42look at whatever you're about to build
3:44and ask one question. Could someone make
3:47this in 20 minutes in Canva? If yes,
3:50you're walking into a knife fight.
3:51If it take you a week to learn, that
3:54week is the only thing standing between
3:55you and everybody else. Pick the week.
3:57Spreadsheet, just the word, nothing
3:59specific, $640,000 a month. Sit with
4:03that. Because it's the biggest number in
4:04this video and it's easy to blow past.
4:07$640,000
4:08every month in a category where the
4:10product is literally a grid of boxes.
4:12That's not a niche. That's a company
4:14revenue spread across a bunch of people,
4:17mostly, who don't know what they're
4:18sitting on.
4:19And there he is again.
4:21The budget planner Google Sheets. Just
4:23over 2,500 sales a month. 2,500 units
4:28in one single month. Most volume I've
4:30seen all day by a lot. 80 plus sold in
4:32the last 24 hours. 1,100 people looking
4:35at this right now. So, what's it making?
4:37Just under five grand. From 2,500 sales,
4:40but only five grand? Look at the price.
4:42$1.98.
4:44Two years on Etsy.
4:464.8 stars.
4:48Star seller.
4:49He didn't give himself that badge. Etsy
4:51did. Etsy is certifying on the record
4:53that this person delivers, answers his
4:54customers, and keeps his reviews high.
4:56Etsy is telling you he's one of the good
4:58ones, and Etsy paid him $1.98 per sale.
5:0299 grand total, $2 at a time over two
5:04years. Now, listen, I'm not crapping on
5:06this guy. 99 grand is 99 grand, and he
5:08earned every dollar of it, well
5:10deserved.
5:11The 2,500 sales a month is not luck.
5:13That's a real signal. And he found it
5:16better than anyone else in his category.
5:17He found it. And then he priced it like
5:19he didn't believe it. Pause the video
5:21right here. I mean this. I'll wait. Go
5:22look at your own price right now.
5:24Whatever you're selling right now, or
5:25whatever you're planning to sell, find
5:27the number. I want you to multiply by
5:2910. Yes, times 10.
5:32Now, ask yourself one question. Does
5:34what's in the box justify that number?
5:36If the answer is no, that's not a
5:37pricing problem. That's a product value
5:39gap. And you just found out exactly what
5:41to build next for free in about nine
5:43seconds. If the answer is yes, you're
5:45the $1.98 guy.
5:47And you're leaving $9,000 a month on the
5:48table because you just never asked.
5:51Tell me your number in the comments
5:52below. I'm curious to know what many of
5:53you guys say. All right, drop in the
5:54comments because I try to read every
5:56single one. All right, let's get back to
5:57it.
5:58Same category, same file type, same
6:00buyer, annual budget template, category
6:03that's 50 grand a month, niche score
6:05100, top listing.
6:07The ultimate annual budget, $19.76.
6:11708 sales a month, that's nearly 14,000
6:14a month. 4.8 stars, 1 year, no star
6:16seller badge. Stop. Put these two next
6:19to each other.
6:20The $1.98 guy,
6:222 years, 4.8 stars,
6:24star seller, 2,500 sales a month,
6:26$99,000 total. The $20 guy, 1 year, 4.8
6:30stars, no badge, 708 sales a month,
6:33412,000 total. Same rating, both 4.8.
6:36So, don't tell me one product is better
6:37than the other. No. Basically, the
6:39buyers are rating them as identical.
6:41One's been at it twice as long. One
6:44moves three and a half times the units.
6:46And one has made four times the money in
6:48half the time. Run it annually.
6:50The star seller does about 49,000 a
6:52year. The other guy, 412,000 a year.
6:55That's an eight to one multiple. The man
6:57that Etsy certified as excellent is
7:00losing eight to one to a guy who's been
7:02there for half as long.
7:04Now, push back on me here. The $20
7:06listing has 10 plus in carts, 1,200
7:08views today. And the $1.98 listing isn't
7:12showing a cart number at all. So, maybe
7:14it's a bit stickier.
7:15But 2,500 people who bought the $1.98
7:18version last month, nobody buys
7:20something 2,500 times because it's bad.
7:22It's not a product problem.
7:24It's a price chosen in 4 seconds 2 years
7:27ago.
7:284 seconds.
7:29$9,000 a month. Now, look at what the
7:31$20 guy actually built. Recurring
7:33automations, Excel and Google Sheets, 28
7:36tabs, YouTube tutorial concluded, no
7:39copy and paste required, automated
7:40dashboard, global currency, and down
7:42here updated version based on customer
7:43feedback. So, to be clear, this is not a
7:45spreadsheet. It's a system with
7:47automations, a walk-through video, and a
7:48change log. He didn't make a template.
7:50He shipped a product, and then he
7:51maintained it. He built the formulas. He
7:53made it not break. He recorded the
7:55tutorial. He went back and fixed it when
7:57customers complained. He did the part
7:59where it stops being fun. That's the
8:01whole moat. 14 grand a month, 412,000 a
8:04year, because he was willing to be
8:06bored. So, we've proven it. 20 beats two
8:09by four times. Same category, same
8:11rating, same file type. Price is the
8:14lever. Which means, the only question
8:16left is the obvious one. Why 20?
8:20Not why two. Why not more? Because look
8:23at what's in the box. 20 tabs,
8:25automations, a tutorial video, a
8:26maintained update cycle. Tell me that's
8:28a $20 product. It isn't any on the
8:31planet. So, where did 20 come from? Let
8:33me show you. Same file type, same buyer,
8:35same problem, get my finances under
8:37control, 197. Nobody's flinching at
8:39this. There's no write in the comments.
8:42This is just what a budget system costs
8:44when it isn't sitting in a marketplace
8:46aisle. Now, go back. $20, same file,
8:49same tabs, same tutorial. The product
8:51didn't change. The room changed. 20
8:54isn't what it's worth. 20 is what Etsy
8:56costs. He landed on Etsy, and on Etsy,
8:59the buyer showed up and expected to
9:01spend 12. Same for the 198 guy. He
9:03didn't underprice because he's careless.
9:04He underpriced because the aisle he's
9:06standing in told him what things cost.
9:09Etsy gave him badge for being excellent
9:11at operating inside the aisle, and then
9:13paid him in aisle money. The ceiling
9:16isn't set by what you built. It's set by
9:18where you're standing. And the price
9:20isn't even the expensive part. You see,
9:22he doesn't own the customer. 708 people
9:25a month hand him money and tell him
9:26explicitly, "I am trying to get my
9:29finances under control." That's the most
9:31qualified customer in personal finance.
9:33>> [music]
9:33>> And that person just declared a problem
9:35and paid to solve it. He will never
9:37speak to them again. Etsy has the email.
9:40Etsy has the relationship. He got a
9:42payout and a review and he doesn't own
9:43the traffic. That listing is one
9:46algorithm change from a very bad
9:47Tuesday. He didn't build the road. He
9:49rents a stall on it. He's not running a
9:52business. He's filling orders for
9:53someone else.
9:54So, here's the reframe. Etsy is not the
9:56opportunity. Etsy is the receipts. It's
9:59the largest public record of what
10:00ordinary people are already pulling out
10:03a credit card for.
10:04Every number on the screen is a market
10:06test somebody already ran and already
10:08paid for. And most people look at that
10:10and they think, well, I should open up a
10:12shop. That's the $2,000 a month
10:14decision. And everyone knows product
10:16arbitrage. You find the thing, you
10:17resell the thing. This is demand
10:19arbitrage. You're not taking the
10:20product, you're taking the proof.
10:22The signal is worth more than the shop.
10:25Run it on the $20 guy. He doesn't need
10:27to build anything new. The tutorial is
10:28already recorded. The tabs are already
10:31built. 708 people a month are already
10:33looking and already buying. He just
10:35needs to stand somewhere else. A
10:37checkout page that he owns and an email
10:38list with those 708 people on it. That's
10:40the room. And then the next month he
10:42sends that list the debt payoff tracker.
10:45A chunk of them buy because he's the guy
10:47who already helped them once. Same file,
10:49same skill, same buyer, different room.
10:51And that's the difference between 14
10:52grand and 140. It was never the product.
10:55Now, the real question is, how do you
10:58find your own version of this without me
11:00sitting here doing it for you?
11:02And I want to frame this the right way
11:04because there's something in the listing
11:06I skipped past. Updated version based on
11:08customer feedback. Read that again.
11:10That's a man who found out what his
11:12product was missing after he shipped it
11:15out. He learned it from complaints, from
11:17refund requests, from one-star reviews
11:19at 11:00 p.m. at night time. It probably
11:20took him a year to gather this data.
11:22And every seller in this video did
11:24exactly that. They found the demand the
11:26expensive hard way.
11:28By guessing, by shipping, and getting
11:29corrected by strangers. You don't have
11:31to.
11:32All of it was public before they built
11:33anything. Four sources, all free. Each
11:36one tells you something the others
11:37don't. And remember, I'm on the free
11:40version of the tool. Most of this is
11:41blurred. You don't need the paid one.
11:43Everything it does, you can confirm
11:45yourself, and you should, because an
11:47estimate is an estimate. One Etsy
11:49itself, that X people have bought this
11:51in the last 24 hours badge, that's the
11:53listing. Etsy put it there, free. Same
11:56signal the tool is selling you. The tool
11:58just organizes it. Open Etsy, search
12:01your category, write down every listing
12:03showing purchases in the last day, and
12:05you now have a list of products with
12:06confirmed demand. Cost, zero. Number
12:08two, you go to Reddit. Etsy tells you
12:10what people bought. Reddit tells you
12:11what they wanted and couldn't find. That
12:13gap is where your product lives. Search
12:15your niche plus I wish there was,
12:18or does anyone know how to, or why is
12:20there no dot dot dot. Budget
12:22spreadsheets, that's in
12:23r/personalfinance.
12:25Lashes, r/eyelashextensions.
12:28You're looking for someone to describe a
12:30problem and getting no good answer.
12:33That's not a complaint, that's an order.
12:34Number three, reviews.
12:36This is the one that would have saved
12:38our guy his year.
12:39Top three listings in your category,
12:41read the reviews, not the five stars,
12:43three stars. The three stars are the
12:45people who wanted it to work and it
12:46almost did. That's the most valuable
12:48writing on the internet for you. And
12:50it's his customer feedback sitting on
12:52someone else's listing before he built a
12:54thing.
12:55And this is where most people use AI
12:56wrong. They open Claude or ChatGPT and
12:58they say, "Write me a niche product."
13:00Please don't do that. You get an average
13:03of everything that already exists.
13:05Average is the saturation. Do this
13:07instead. Copy 40 reviews, paste them in,
13:09and say, "Here are 40 reviews of a
13:11product in this niche. Find every
13:13recurring complaints. Group them by
13:15theme, and then tell me which complaint
13:17shows up most, and what a product would
13:19need to do to fix it." That's not AI
13:22writing your product, that's AI reading
13:2440 pages of a customer research in 9
13:26seconds and handing you the gap.
13:28Research assistant, not a factory. The
13:31people using it as a factory are the
13:33ones creating the saturation that you're
13:34worried about. He did this slowly. Over
13:37a year, bleeding customers to find out
13:39what you can read in an afternoon.
13:41Google autocomplete, type your niche
13:43into Google and don't press enter.
13:45Watch what it says. Those are real
13:47searches from real people and here's the
13:48rule that makes it useful. The questions
13:51people type are the products that people
13:53actually buy. How do I make a monthly
13:54budget that I'll actually stick to?
13:56That's a search. It's also a
13:57spreadsheet, a walk-through in a $97
13:59system. So, put the four together.
14:01Etsy tells you what to sell, Reddit
14:03tells you what's missing, reviews tell
14:04you what's broken, and Google tells you
14:06what they're asking. And when the same
14:07problem shows up in all four, that's not
14:09an idea, that's a validated product. And
14:11you validate it in an afternoon for free
14:13without shipping or building anything
14:15and finding out the hard way. And that
14:17is the whole research process. Not a
14:19preview, that's it. So, now you can find
14:21the signal. That part's done. You can do
14:23this in an afternoon and what I didn't
14:24cover is the room.
14:26What you actually build with the signal.
14:28The offer itself, what goes in it, what
14:29it's worth, what you charge, where it
14:31lives, the checkout page that you own,
14:33the list you own, the second product
14:35that you send those 708 buyers next
14:37month. That's the difference between 14
14:40grand and 140 grand. And it's not
14:42something I can do you justice in the
14:43last minute of this video about Etsy.
14:45So, I recorded the whole master class
14:47training. It's completely free and here
14:49on YouTube. It's the first link in the
14:50description. It's also going to pop up
14:52here in a few seconds. Everything in
14:53this video was step one. Now, that's
14:55step two through five, that's going to
14:57be right here. So, go watch it right
14:58now. Finish this and the last minute is
15:01what actually matters. You remember that
15:03funeral guy? The one who figured out his
15:05buyer wasn't printing anything, they
15:06were texting it. He understood the exact
15:0830 seconds his customer was standing in.
15:10He built for that room perfectly. And
15:12then, he set up shop in the wrong one.
15:14Every person in this video did the same
15:16thing. They read the demand better than
15:18anybody. And they handed the upside to
15:20the aisle that they were standing in.
15:22The $1.98 guy found demand better than
15:25anyone in his category and typed a
15:28number in 4 seconds. 2 years later,
15:30that's 9 grand a month every month
15:32completely gone. The $20 guy did better.
15:34He's still doing He built a $97 and he's
15:37standing somewhere that will only ever
15:39pay him 20. You're about to make the
15:41same decision. Same 4 seconds, same
15:43empty box. The demand was public the
15:45whole time. It's public right now. It's
15:48public for everybody who scroll past it.
15:50Takes longer than 4 seconds. The full
15:52masterclass is right here. So, tap right
15:54here and go build the room.

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