Hypnotist Decodes: The "Hidden" Technique Tony Robbins Used on Alex Hormozi — Transcript

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1. 0:00Two great giants, Alex Horoszi and Tony
2. 0:03Robbins, came together for an interview
3. 0:06or a coaching session. I'm going to
4. 0:08break it down for fellow practitioners
5. 0:10so they can see actually what is going
6. 0:12on.
7. 0:15>> It's not every day you get to interview
8. 0:16Tony Robbins. And so,
9. 0:18>> so I watched the first 10 minutes and
10. 0:19what I noticed is just how anxious Alex
11. 0:22Horosi is. He's completely out of
12. 0:25breath. He is covering his mouth. He's
13. 0:28trying to slide down in his chair to
14. 0:30look more comfortable.
15. 0:32I then made the mistake of posting on
16. 0:35Facebook about it and people do not
17. 0:38obviously get my humor. Uh yeah, that's
18. 0:41caused quite a stir. Anyway, let's
19. 0:44continue the dichotomy.
20. 0:47So, quite early on, there is an
21. 0:50interruption where Tony corrects Alex on
22. 0:54his earnings. This establishes
23. 0:57leadership. It moves Alex from host to
24. 1:01listener and it also sets a hierarchy
25. 1:04early on
26. 1:06>> folio that do north of seven plus
27. 1:08billion a year and as impressive as that
28. 1:10is
29. 1:11>> it's actually 12 billion now
30. 1:12>> 12 billion there you go
31. 1:13>> the second thing that Tony does which is
32. 1:16quite clever he says that they are
33. 1:19brothers and sisters in the game this is
34. 1:22building rapport and it's kind of saying
35. 1:26we're all part of the same group. It's
36. 1:28building community.
37. 1:31>> Just getting started, but a lot of
38. 1:32people are predominantly business.
39. 1:33>> There's more brothers and sisters out
40. 1:34there. Yours, mine, right?
41. 1:35>> In the game. In the game.
42. 1:37>> The same game. Bet on yourself and grow,
43. 1:38right? Find a way to give.
44. 1:40>> Yes. And so the first one was,
45. 1:43how do you see the dichotomy between
46. 1:46duty and enjoyment as it relates to the
47. 1:50impact that you want to make with the
48. 1:52business that you have? So, Alex uses
49. 1:54the word duty and that has a lot of
50. 1:59loading. A word like duty. It suggests
51. 2:03hard work or something that you have to
52. 2:06do. And obviously Tony points out that
53. 2:10it changes your your words can change
54. 2:12your biochemistry. Every thought you
55. 2:14have, every word you say releases a
56. 2:16hormone into the nervous system. So they
57. 2:18both want the same outcome, but the
58. 2:21words you use to get there can hugely
59. 2:24impact on your results.
60. 2:28>> It's a laugh if you do it, but words are
61. 2:29even more powerful.
62. 2:30>> So duty could be a good word like if
63. 2:33you're seeing yourself like a soldier.
64. 2:35Yeah.
65. 2:35>> Right.
66. 2:36>> But I don't look at it that way. I look
67. 2:38at it as um
68. 2:39>> obligation.
69. 2:39>> No, I don't look at obligation as saying
70. 2:41the same thing. No, it's okay. But I say
71. 2:43this because I I saw this in some of
72. 2:44your language and and I don't know if
73. 2:46this is helpful to you. I don't pretend
74. 2:47to coach you in any way.
75. 2:48>> So, he's just shifting the meaning from
76. 2:53obligation to opportunity.
77. 2:56>> Like I've I've spoken to a number of
78. 2:57billionaires, yourself included, where I
79. 2:59I'm like
80. 3:00the next game, right? And so the game
81. 3:03that we're in right now, I I know I
82. 3:05obviously there's going to be risks.
83. 3:06There's going to be lots of things that
84. 3:07we're going to do, but I I feel like I
85. 3:08have a direction to what I I know what
86. 3:10we're doing. And when I talk to some of
87. 3:11the some of the you know billionaires
88. 3:12that are in more private equity,
89. 3:14financial engineering, commodities
90. 3:16trading different than maybe what you
91. 3:17know obviously.
92. 3:20>> So Alex talks about the next game. The
93. 3:23thing I see when I work with highlevel
94. 3:27individuals that are high achievers,
95. 3:30they have met all their hierarchy of
96. 3:34needs. They have enough money. They have
97. 3:38everything they need. And the enjoyment
98. 3:40for them is in chasing that dream. Once
99. 3:45they hit the goal, they lose interest
100. 3:48because another zero in the account is
101. 3:52not that exciting. It doesn't actually
102. 3:56change their life in any way. It's just
103. 3:58another number in their account. So,
104. 4:01they need something else to reach for.
105. 4:07I don't even feel in some ways that I am
106. 4:09driven. I do this because I don't know
107. 4:11what else to do.
108. 4:12>> It's like this is the only thing I'm
109. 4:13good at.
110. 4:14>> So, Alex says, "I do this because I
111. 4:18don't know what else to do." And his
112. 4:20brain has just been wired for
113. 4:24achievement. So, the only satisfaction
114. 4:27he gets is from that hunting of that
115. 4:31achievement.
116. 4:33So, I'll give you my two cents, which is
117. 4:35all it's worth. Um,
118. 4:38unless you stay emotionally assoc
119. 4:41astronauts, you know, I got to interview
120. 4:42several of them, right? Think of them.
121. 4:44Anyone out?
122. 4:45>> So, Tony Robbins used the classical
123. 4:48double bind here. He says, I'm going to
124. 4:51give you my two cents worth. That's all.
125. 4:55And then goes on to say how he
126. 4:57interviewed astronauts. That's not two
127. 5:00cents worth. So that is really a double
128. 5:03bind. He's setting expectation down here
129. 5:06and then delivering up here.
130. 5:09>> I would tell you is true and I'll just
131. 5:11give my own experience. We're not the
132. 5:12same person but maybe it'll be
133. 5:14instructive. I don't know.
134. 5:15>> So I don't know maybe 10 years.
135. 5:17>> The next thing of interest he says maybe
136. 5:19it'll be instructive. I don't know.
137. 5:22That's another hypnotic command. It
138. 5:24implies learning without agreement. It
139. 5:27also invites the nervous system to stay
140. 5:29open rather than defend or evaluate.
141. 5:33>> 10 years I found myself at a place where
142. 5:35it's like I love my life. I couldn't be
143. 5:37more fulfilled than this. I have the
144. 5:38most incredible wife. I have the most
145. 5:40incredible kids. You know, I I I I want
146. 5:42to be an athlete. I make it, you know,
147. 5:44right behind you. I have like six
148. 5:45national championship rings from
149. 5:47different teams that I own or that I
150. 5:50help [clears throat] to coach and turn
151. 5:51around. I'm working with the greatest
152. 5:52athletes in the world, the greatest
153. 5:54business people in the world.
154. 5:55The next bit is just Tony Robbins
155. 5:58establishing more authority through
156. 6:00storytelling because obviously this is
157. 6:04an interview that is a paycheck at the
158. 6:06end of this for both of them. It's not a
159. 6:09fully blown coaching session.
160. 6:11>> You know, I'm lucky enough like you, I'm
161. 6:13very blessed. I have a private plane of
162. 6:15737. It burns a lot of carbon. You know,
163. 6:18I want to be conscious. How many trees
164. 6:19does that burn? 3,000 trees a year. I'm
165. 6:22like, I'll plant 100 million trees. But
166. 6:23not just plant the trees. [laughter] I'm
167. 6:25going to plant 100 million trees and I'm
168. 6:26going to work with the farmers and we're
169. 6:27going to show them how to go from making
170. 6:28a buck a day to 12.
171. 6:30>> So Tony Robbins has had some backlash
172. 6:33about being a fat cat. So this next
173. 6:36section is him just saying, "Yeah, I
174. 6:40drive a private jet, but I also plant
175. 6:43trees. I also feed the hungry." He is
176. 6:47justifying
177. 6:49his earnings.
178. 6:52He's pairing his wealth with
179. 6:54contribution
180. 6:55and he's repositioning his identity with
181. 6:59responsible and not indulgent.
182. 7:02Obviously, he's been mentioning big
183. 7:04figures, so he's managing the audience
184. 7:08perception.