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How To Write A Killer YouTube Shorts Script That Is Impossible To Skip — Transcript

by Daniel Bitton Extra · 2,789 words · 399 segments · language en · Watch on YouTube

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0:00This video I uploaded got 34 million
0:02views, whilst this one only got 30,000.
0:05Why? Well, it's all because of the first
0:08couple seconds. Your hook is by far the
0:11most important part of any YouTube
0:13short. And after thousands of hours and
0:15billions of views, I finally figured out
0:17how to make the perfect intro. I'm going
0:20to start by telling you the three most
0:21important tips for writing your hook.
0:23And then I'll break down each individual
0:25sentence in a script. pretty much
0:27showing you how important every single
0:29second is. The number one most vital
0:32part about writing your intro is that
0:33you need to get straight to the point.
0:35You are literally fighting for attention
0:37every time you start a YouTube short
0:39because it doesn't require attention for
0:40people to watch your video. They just
0:42scroll, see it, and they'll only decide
0:44to watch you if you've provided enough
0:46information for them to stick around to
0:47the end. Secondly, everything you write
0:49in your intro has to lead up to the
0:51payoff of your video. We'll talk about
0:53this in a sec, but pretty much every
0:54single word I write in my scripts is so
0:57calculated to the point that I know it's
0:58going to happen in the next 30 seconds,
1:00so I can lead them perfectly into it.
1:02So, if you don't tease the viewer and
1:03really make them interested in what
1:05you're saying, these brain rock kids are
1:07going to scroll off your video before
1:08they even have a chance to watch it. But
1:10that's why lastly, it's so important to
1:12not add any extra fluff or things that
1:15don't contribute to what your video is
1:16actually about. The whole point of your
1:18short is to make the experience
1:20satisfying and good to the viewer. And
1:21if you're not giving them what they
1:23want, aka the satisfying point of the
1:25video where they think, "Okay, I clicked
1:27on this and I'm happy." You're going to
1:28see your attention dip like this, which
1:30is exactly what you don't want in order
1:32to make your video go viral and start
1:33making you some money. The algorithm can
1:35immediately detect when a viewer gets
1:37bored from your video. And all it takes
1:39is one bad sentence. So that's why I'm
1:41about to take you through every sentence
1:43of a typical script, one by one, and
1:45give you the best advice I know on how
1:47to perfect each word. Oh, and at the
1:50end, I'm going to get a YouTube shorts
1:52expert making over $20,000 a month to
1:54critique my advice to see if what I'm
1:56about to teach you actually works. I'm
1:58pretty confident I will.
1:59>> Yeah, exactly. Exactly. Exactly. That's
2:01pretty good. That's a good one.
2:03>> Like I said, the best hook catches your
2:05audience's attention instantly with
2:06either super eye-catching visuals or
2:08even psychological triggers that can
2:10pretty much guarantee they are going to
2:12be interested. For example, the reason
2:14why this video shown in the intro did so
2:16well is because it's extremely
2:18controversial. I mean, literally, just
2:20watch the first few seconds.
2:21>> Have you ever wondered why Asian people
2:23have such small eyes?
2:25>> At first glance, what's being said in
2:26that intro sounds insane, but if you
2:28think about it, we're adding a
2:29controversial figure in the first couple
2:31seconds that almost everybody can
2:33recognize. It's interesting. A lot of
2:34people will have wondered this before,
2:36been too afraid to ask about the topic,
2:38but now we're literally giving them
2:40permission to be curious about it in a
2:42funny and enticing way. Whilst you watch
2:44this though, compare it to the video
2:46that completely flawed.
2:47>> Have you ever experienced a weird
2:49feeling that something has already
2:51happened before, even though you know it
2:53hasn't?
2:54>> The concept isn't interesting. The
2:56visuals are kind of ass. And at first
2:58glance, they should be super obvious why
2:59the first video got so many more views
3:01than this one. I think an even better
3:02example is this video I uploaded on Slam
3:05Dunk that got over 12 million views.
3:07>> Do you know why Mr. Beast turned down $1
3:09billion?
3:10>> The hook is perfect and it's almost
3:12guaranteed to catch the viewers's
3:13interest. $1 billion is a ton of money
3:16and you're immediately left wondering
3:18why he declined it. The first sentence's
3:20only job is to tell the viewer exactly
3:22what they need to know in the most
3:23direct way possible. There simply is not
3:25a way to give a viewer this information
3:27faster, but at the same time, we showed
3:29tons of clips of Mr. beast on the screen
3:31in super fast pace to give the viewer
3:33that visual information as well. The
3:35best thing about this Mr. Beast intro as
3:37well is that everyone pretty much knows
3:39who he is. And so using him as much as
3:41possible in the video whilst relating it
3:43to the context of what we're talking
3:44about is going to get everyone's
3:46attention to stay until after the intro.
3:48But now that you've got their attention
3:49for the first few seconds, what do you
3:51actually do now? Not having a good
3:52supporting hook is like getting a girl's
3:54attention and then having no idea what
3:56you're going to say to her. It's just
3:57going to be awkward. Trust me, I'm
3:59speaking from experience here. So, once
4:01you've established what the video is
4:02about and actually hooked the viewers
4:04into the first couple seconds, you can't
4:06let them escape. You've got their minds
4:08focused on you, now you need to keep
4:10them. You want to subvert the viewers
4:11expectations, add context, and make it
4:13even more interesting for them than they
4:15initially thought it even could be.
4:17Overd delivering on view expectations is
4:18what make videos go viral. That's why
4:20the word clickbait is so famous. You
4:22click a video because you think there's
4:24going to be something and then there
4:25isn't and then you want to click off.
4:26But what if you hook the viewer in with
4:28something insane, but then make the rest
4:30of the video even crazier? In this
4:32example, the supporting hook poses two
4:34of the most possible reasons as to why
4:35Jimmy might have declined so much money.
4:37It guesses what the viewer might be
4:39thinking, but then tells them they're
4:40totally wrong. This sends them into a
4:42frenzy of wanting to actually figure out
4:44what's going on. And this is the type of
4:45psychology that you want to be using in
4:47your videos. Don't give them what they
4:49want right away. Make them fight for it.
4:51Make them think they're right, but
4:52they're actually wrong. There's so many
4:53tactics you can be using that we're
4:54going to get into later. But for now,
4:56let's continue. This specific part of
4:57the script creates a huge amount of
4:59interest as the answer that the majority
5:01of people were thinking get completely
5:03ruled out. And so now they're left
5:05wondering what the reason really is, and
5:06they're sure of the fact that it's going
5:08to be something that they didn't already
5:09know, which is what actually gets them
5:11excited. I'm not going to lie, this is
5:13psychological manipulation, but it works
5:15way too well. You're not just making
5:17them curious, you're making them
5:18actually feel smart at the same time.
5:20You tell them they're wrong, then make
5:22them feel as though they need to prove
5:23their intelligence by figuring out the
5:25real answer and watching to the end.
5:27It's addictive, and there's a way to
5:29exploit this even more as you go through
5:31the video. It's also important to
5:32remember that not all videos necessarily
5:34need a supporting hook, as sometimes a
5:36story is just interesting on its own.
5:38One of our most popular videos on Slam
5:40Dunk didn't have a supporting hook at
5:42all. The concept of a YouTuber going to
5:44an unconted tribe just spoke for itself.
5:47This YouTuber discovered a forgotten
5:49tribe of people and recorded it. Last
5:51week, the YouTuber YBS Young Bloodoods
5:53uploaded a video called Living on the
5:54Forgotten Islands of Vanuatu.
5:56>> So, we didn't need to waste time selling
5:58the viewer further. So, congratulations.
6:00You've got the viewers attention,
6:02something 99% of shorts creators will
6:04never be able to do. So, don't fumble
6:06it. The next few sentences are just as
6:08important as this when you set the
6:10scene. Going into sentences three and
6:12four is super important because this is
6:14where all goes into setting your actual
6:16scene for your video. At this point in
6:18the script, I'll set a timeline or a
6:21location. I then go into actually
6:23developing the context of the video and
6:25slowly lead into the payoff. I'm not the
6:27best drawer. This is the best I could
6:29do. Please don't get mad. See, in our
6:31Mr. Beast video, we said that he went on
6:32a podcast and admitted he received a
6:35billion dollar offer from a private
6:36company. We then quickly explain the
6:38details of the offer, adding context to
6:40what we just said, saying things like it
6:42included all 18 of his channels and all
6:45of his companies. There's no real reason
6:46to waste time on explaining these
6:48details too in depth because the viewers
6:50likely already know. And if they don't,
6:52they can figure it out from the simple
6:54context that you provide them. So don't
6:56insult your audience's intelligence by
6:58overexlaining really simple things. It
7:00won't help your attention and it might
7:02actually kill your video. And now in
7:04just two more sentences, the viewer
7:06pretty much has all the context they
7:07need to actually understand the story
7:09that you're telling in your YouTube
7:11short. And if we did things right, they
7:12should actually be even more curious
7:14now. But we're not done just yet. We
7:17then spend maybe one or two more
7:19sentences actually selling the stake of
7:21the video, saying that if Mr. Beast
7:22accepts the offer, he'd be the world's
7:24first YouTube billionaire and the
7:26youngest self-made billionaire of all
7:27time. So why the hell would he turn it
7:29down? This is crucial because now we've
7:31just turned curiosity into an
7:32investment. It's not just why did he say
7:35no anymore. It's why did he give up
7:37becoming the youngest self-made
7:38billionaire of all time. It's a
7:40completely different much stronger type
7:42of interest for the exact same topic all
7:44because we wrote it in a very specific
7:46way. It's basic human psychology for
7:48them to now want to keep watching. And
7:50you can even slowly tease the viewer and
7:52give them hints as to what the payoff
7:54might actually be at the end. Or as I
7:56actually put it phrased in my course
7:57video specifically, edge them, but don't
8:00make them come. Yeah, I don't know what
8:02the 17-year-old version of me was doing.
8:04But it actually works because in this
8:05video we did about Mr. Beast's rich
8:07janitor, we kept who it was a total
8:10mystery until the very end. But whilst
8:12teasing it throughout the entire video,
8:14saying that the fans loved him, and the
8:16comments just kept asking for way more
8:17of him. It's possible that the viewers
8:19might figure out what the payoff is
8:21before it actually happens, but humans
8:23want to be 100% right. so bad that most
8:26of the times, as long as they're not
8:28100% of the way there, they'll stick to
8:30the end to figure it out. It makes a
8:32viewer feel like they're actively
8:33solving a puzzle and not just passively
8:35watching content that doesn't do
8:36anything for them, even though it's
8:38pretty much the same thing. And that's
8:40when in the very last few seconds of the
8:42video, you give them exactly what they
8:44want. In this case, it was telling the
8:46viewers that the janitor was actually
8:48Chandler, or in the case of the
8:49billion-dollar deal, all we simply said
8:51is that he denied it because he thought
8:53the offer was too low. all of that
8:55buildup, tension, curiosity, and
8:57questioning to a very simple payoff that
9:00still gives the viewer what they wanted
9:01because we answered the question they
9:03had been trying to figure out the entire
9:05time. Now, the payoff is obviously the
9:07most satisfying part of a video, but it
9:09needs to be delivered correctly. Don't
9:11just drag it out. Get to the point,
9:13deliver the answer instantly, and then
9:15end the video because the second the
9:16viewer gets what they came for, they are
9:18clicking off. There is absolutely no
9:20reason for them to continue sticking
9:21around. But there's actually one more
9:23sentence that could skyrocket your
9:25engagement and viewership, and that is
9:26the call to action. This is quite
9:28literally the only time you should ever
9:30go off topic in a video, but even then,
9:32it's best if you can tie it in. For
9:34example, when we would make these Mr.
9:35Beast videos, we would say, "Subscribe
9:37if you love Chandler," or "Subscribe if
9:39you knew who it was the entire time.
9:41This way, you're asking them to do
9:42something for you that they wouldn't
9:43necessarily want to, but because it's
9:45tied to the actions that they put into
9:47the video themselves, there is a very
9:49high chance that they could actually
9:50engage and give you what you want,
9:52therefore pushing that video out even
9:54more. And that in a very digestible form
9:56is how to write a perfect script. But
9:58what does an actual YouTube Shorts
10:00expert think? I hit up a guy making over
10:02$30,000 a month posting faceless YouTube
10:04shorts who wanted to stay anonymous for
10:06this video and sent him a script that I
10:07wrote following this exact same
10:09framework. So, I'm about to hop on a
10:10call with him and see what he rates it.
10:12But the catch is he has no idea who I am
10:14because I am on a completely fake
10:16account. And after I told him who I was,
10:18he didn't want his name in the video.
10:19But this is what he had to say.
10:24>> Yo, can you hear me?
10:25>> Yes, sir.
10:25>> I mean, it's a pretty good hook, not
10:27going to lie. You stating off right off
10:29the get getgo to like popular people and
10:32you start off by saying that and stating
10:33that I show speed hates Mr. Beast. So,
10:36you're pretty much creating already uh a
10:38plot for the people to make them
10:40question, right? And then you continue
10:42by stating, "But what could Mr. Beast
10:44possibly have done to make the biggest
10:45dreamer in the world this mad?" And it's
10:47correct. You're pretty much reading the
10:48thoughts of the people, right? So, you
10:51give a little bit of a context. I feel
10:53like you see where you put the5 to$10
10:55million the pretty much the how
10:57expensive was the I feel like it would
10:59have been better if you would have added
11:01that amount more in the beginning maybe
11:04possibly even in the hook not even in
11:05the hook but you know somewhere in the
11:07first 5 seconds of the video.
11:08>> Yeah. So saying something like
11:10>> I should be hates Mr. Beast over $5
11:13million or something along those lines
11:15to kind of just get it in early.
11:17>> In the payoff and even in the hook I
11:18would have stated something like
11:20scamming. I know for a fact whenever you
11:21talk about scam, specifically when you
11:23talk about Mr. Beast, however unethical
11:25it might be, you got attached though to
11:27to it. You know, that's the game that we
11:28play.
11:29>> I think one thing that's good in this
11:30script is like the rehooks. So like for
11:32example, after the context, we say, "Oh,
11:35but how did this situation turn into
11:36speed hating Mr. Beast?"
11:38>> Yeah. Exactly. Exactly. Exactly. You you
11:40pretty much remind the people why
11:41they're actually on the video to begin
11:43with. Exactly. That's pretty good. I
11:45like also how you added that. So, at the
11:47end, I'm thinking you're trying to do
11:48like the loop effect on the video. Is
11:50that right?
11:50>> Yeah, exactly. One thing as well is I
11:52think for the payoff, I wanted to keep
11:54it like as short and sweet as possible
11:56because after all the context, I just
11:57wanted to get straight into what the
11:59reason for all of this was because once
12:01people get the information that they
12:02want, there's no reason for them to be
12:03around for a video anymore.
12:04>> Exactly. Exactly. That's why the path
12:06should always be in the third quarter of
12:09the video. So, um yeah, that that would
12:11be it to be honest. That would be it.

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