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How To Write A Killer YouTube Script (2025 Algorithm) — Transcript

by Oscar Owen Business · 3,336 words · 467 segments · language en · Watch on YouTube

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0:00ladies and gentlemen have you ever
0:01wondered why some videos go viral on
0:03YouTube and get millions of views whilst
0:05others struggle to get a single click
0:07well the answer isn't Luck instead top
0:09creators know how to write killer
0:11scripts that keep viewers watching whole
0:13way through boosting their attention
0:15which makes their videos go viral so in
0:17this video I'm going to reveal how to
0:18write better scripts than 99% of
0:20YouTubers using my five-step formula and
0:22this formula can easily be copied onto
0:24your videos to increase your watch time
0:25drive your engagement and ultimately
0:27blow up your channel so what I'm going
0:29to do is walk you through all five steps
0:30and then at the end I'll show you how
0:32you can download the script template for
0:33free but first let me give you an
0:35example so you know that this script
0:37writing system actually works so my
0:38other YouTube Channel's got over 1
0:39million subscribers and my videos
0:41regularly get hundreds of thousands if
0:43not millions of views and that's because
0:45I use this viral script writing system
0:47but before I used it my channel looked
0:48like this so after 3 years of posting
0:51nearly 100 videos I was only getting a
0:53few thousand views a day which wasn't
0:55great for the number of videos that I
0:56posted but this video here was the first
0:59time I applied the formula that I'm
1:00about to teach you and my channel just
1:02blew up I managed to get hundreds of
1:04thousands of views tens of thousands of
1:06subscribers I had my first 1,000 day
1:08which was crazy and then since then I've
1:10kept using this formula and my videos
1:12now regularly get hundreds of thousands
1:14if not millions of views you know I mean
1:16here's one that I made a couple of
1:17months ago and it's already got half a
1:18million views using this exact formula
1:21but the point is this copy and paste
1:22script writing formula Works obviously
1:24it's not a guarantee that your video is
1:25going to go viral but it will put it in
1:27the best possible position to do so so
1:29let's break it Step One is the thumbnail
1:31alignment rule so this is the most
1:32overlooked part of script writing and
1:34it's something that 99% of new YouTubers
1:36don't do because you could have the
1:37funniest most perfect most incredible
1:39YouTube script in the world that you
1:40know was written by Mr BEAST's team or
1:42something like that but if the content
1:44of that script doesn't clearly align
1:46with your title and thumbnail then
1:48people are just going to start watching
1:49your video and then click off and this
1:51is because the title and thumbnail set
1:53the expectations for your video and the
1:56purpose of your script in the first 5
1:57seconds is to make sure that those EXT
1:59expectations set by your title and
2:01thumbnail are met and if you don't meet
2:03these expectations then people just
2:05click off your video and the video gets
2:07basically no views and recently Mr Beast
2:09confirmed this your title and thumbnail
2:11set expectations and at the very
2:13beginning of the video to minimize drop
2:15off you want to assure them that those
2:17expectations are being met but you can't
2:19meet the expectations of your title and
2:21thumbnail when writing a script if you
2:23don't have a title and thumbnail in the
2:25first place therefore step one to making
2:27an amazing YouTube script is slightly
2:29counter Inu
2:30but it's to make your title and
2:31thumbnail first before you start writing
2:34the script as your title and thumbnail
2:36are going to inform what the script says
2:38later on then once you've got a title
2:40and thumbnail that's when you ask
2:41yourself these two questions firstly
2:43what expectations is my title and
2:45thumbnail creating and secondly what
2:48reason to watch this video did I just
2:50give and like really think to yourself
2:52like what do people want to know or see
2:53when they click on this title and
2:55thumbnail for example let's use this TNT
2:57here which is called eight simple
2:58editing techniques and Concepts to make
3:00better videos and the thumbnail looks
3:02like this so I a little think about this
3:04example and the main questions that I
3:06got were what are the techniques and
3:08Concepts to make better videos what is
3:10it that I'm not doing will it work on my
3:13channel and what is the proof that this
3:15works and is it really simple then what
3:17I want you to do is take the three most
3:19important questions that you've
3:20generated and these are the questions
3:22that are going to inform our scripts
3:24later on now we'll come back to these
3:25questions later on when we actually
3:26start writing the scripts but once
3:28you're 90% confident you've got a great
3:30title and thumbnail that generates at
3:32least three interesting questions you're
3:33ready to move on to the most crucial
3:35part of your script which is the hook so
3:37the hook is basically what you say at
3:39the start of your video and it's
3:40basically just like the opening sentence
3:42and the start of your video is the area
3:43which sees the biggest drop off in
3:45retention but if you can have an amazing
3:47hook that increases retention at the
3:48beginning you will by default improve
3:50the retention of the entire video and
3:52top creators use one of three hooks at
3:55the start of their script number one is
3:57a question hook this is where you pose a
3:59question that the the viewer just wants
4:00to know the answer to for example it
4:02could be have you ever wondered how
4:03geckos walk on walls and ceilings or for
4:06the video we just looked at it could be
4:07something like is your video editing
4:09really as effective as it could be just
4:11make it relatable to your title and
4:12thumbnail and super interesting number
4:14two is the context hook and this is
4:16where you just drop the viewer into your
4:18video where the stakes are at their
4:19highest which creates tension and here's
4:21a great example of this feel that we're
4:23getting close to something this is me
4:26hunting for anacondas at night with a
4:28remote tribe in a country that know one
4:29heard of oh another one
4:32oh so at the start of that clip we're
4:34dropped into a very tense moment where
4:36Drew is walking through the Amazon at
4:37night someone Falls over you can't see
4:39anything and you just want to know what
4:41happens next and number three is the
4:43statement hook this is just a statement
4:45that's going to shock or surprise your
4:46viewers as soon as they click on the
4:48video so find a big and maybe
4:49controversial claim that you can
4:51obviously back up and then just say it
4:53at the start of your video for example
4:54here's a fitness YouTuber called coach
4:56Greg and he starts off this video with a
4:58very bold claim women on average put
5:00less effort in sports powerlifting
5:03weightlifting basketball every sport you
5:05name it men on average try harder than
5:07girls obviously this statement shocks
5:09the audience but then he goes on to
5:11discuss the claim talk about both sides
5:12of the argument but the point is you as
5:14the viewer are hooked so take a look at
5:16your video and think which hook applies
5:18best to the video that you're creating
5:20then have that as your opening sentence
5:21on your script so after you've got your
5:23hook planned out you're then ready to
5:24move on to step three which is the rest
5:26of your intro and this is where it gets
5:28interesting you there are two things
5:30that your script needs to do here
5:31firstly it needs to give context to your
5:32video and then secondly it needs to
5:34exceed the expectations set by your
5:36title and thumbnail so let's firstly
5:37start on context if people don't have
5:39context your video they don't actually
5:41know what it's about and then they just
5:42click off which contributes to that
5:44massive drop in retention at the
5:46beginning but if you can provide context
5:48in the correct way we can boost our
5:50attention in the first 15 seconds which
5:52by default boosts their attention of the
5:54entire video and you provide context
5:56using the three points preview technique
5:58so go back back to the three questions
6:00from your title and thumbnail that we
6:01talked about in step one and just
6:03address those questions in a couple of
6:05sentences and this provides context to
6:07the video so they know what to expect
6:08from it but also re hooks the viewer
6:11because you're saying that you're going
6:12to answer the questions that they just
6:13want to know the answers to so if you go
6:15back to our earli example the main three
6:16questions we had were what are the
6:18techniques and Concepts used to make
6:20better videos what is it that I'm not
6:21doing and will it work on my channel so
6:24we just address these questions at the
6:25start of the video meaning that our
6:27script would look like this we begin
6:29over with the hook so is your video
6:31editing really as effective as it could
6:33be and then we just add context from the
6:35three questions that we generated
6:37earlier so it sound like well in this
6:39video I'm going to reveal eight simple
6:41techniques and Concepts that any
6:42YouTuber can do to easily transform
6:44their videos 99% of editors don't use
6:47these simple hacks so in this video I'll
6:49walk you through them but first let me
6:51give you some examples of YouTubers
6:52blowing up their channels using these
6:54techniques all right let's just pause
6:56for a second and really think about this
6:57from the audience's perspective just to
6:59understand why this is such an effective
7:01script writing technique because they've
7:03clicked on your video expecting to know
7:05more about these three questions because
7:07that's what they thought about from the
7:08title and thumbnail now at the very
7:09start of the video not only do you hook
7:11them in with one of the three hooks that
7:13we talked about you also say that you're
7:15going to answer the questions that they
7:16really want to know the answer to
7:18meaning the chance of them actually
7:19clicking Off Your Video way smaller so
7:21to recap a good YouTube script will hook
7:23in the viewers and then provide context
7:26but we don't want a good YouTube script
7:28we want to kill a you script that is
7:30better than 99% of other YouTubers and
7:33killer scripts do just one more thing
7:35they overd deliver on the viewers
7:37expectations I'll let Mr Beast explain
7:39this VI so at the very beginning match
7:41the expectations and then you want to
7:43exceed them so you want to assure people
7:45that what they clicked on it's what
7:46they're getting and then blow their mind
7:48and be like but you're also getting even
7:49more because what do you think happens
7:51when you exceed the expectations set in
7:53your introduction you just give viewers
7:55even more of a reason to stick around
7:57which overall increases your attention
7:59and actually overd delivering on
8:00expectations is really easy you just
8:02need to make sure that your script
8:04showcases how much effort you've put
8:05into your video so you could do this by
8:07saying how many hours you spend editing
8:09the video or researching it or you could
8:11do something like create a free download
8:12so your viewer just gets Extra Value
8:14from the video or you can just add in
8:16your own credibility so if we go back to
8:18our video editing example I could say
8:20something like and by the way my name is
8:21Oscar Owen and I'm professional video
8:23editor and these are some of the best
8:25editing techniques that I've learned
8:27over the past 10 years using Premier Pro
8:29what ever it is just make sure you get
8:30it across to the viewer early on in your
8:32script right after you've provided the
8:33context because getting across early
8:35means the viewers are just going to be
8:36blown away and are more likely to stick
8:38around to the end of the video so we're
8:39off to a great start currently our
8:40script has a hook provides context to
8:42the video and then exceeds the viewers
8:45expectations now we're going to move on
8:46to step four which is scripting out the
8:48actual content of your video and if you
8:51get this wrong then everything else I've
8:52just told you goes to waste so let's
8:54break it down so the content of your
8:56video is where you deliver on what you
8:58promised in your hook an introduction
8:59now of course every video is different
9:01but generally if you package your
9:02information into a list format like top
9:0510 or five easy ways to do X then this
9:08just boosts viewer engagement as people
9:10just want to stare around to listen to
9:11all the steps so even if they already
9:13know steps 1 2 3 and four number five
9:15could be the game changer for them so
9:17they'll stick around to listen to number
9:18five so on your script after your hook
9:20and introduction add all the points that
9:22you're going to make in numbered
9:23headings and this is just going to form
9:24the backbone of your script and again at
9:26the end of the video I'll show you how
9:27you can download my actual temp template
9:29for this so stick around for that anyway
9:31where most people fail is on how they
9:33deliver these points to the viewers
9:35because the way in which you deliver
9:36your point is the difference between
9:37your attention graph looking like this
9:40and looking like this you see most new
9:42YouTubers make the huge mistake of
9:44simply saying a point and then
9:46explaining it so in our video editing
9:47example the mistake would be something
9:49like tip number one to making better
9:50videos is to add graphics to your video
9:53and the reason you should have Graphics
9:54to your video is because they boost your
9:55attention and demonstrate your point
9:57better and do all these other things but
9:59that's not how the top 1% of YouTube
10:01scripts are written and here's why it's
10:03all to do with something called the
10:05payout the payout is basically the
10:07moment in which the audience gets the
10:09answer to the central question that
10:10they've been waiting for so in a
10:12detective film the payout is where the
10:13Killer is finally unmasked in a fairy
10:15tale the payout is where the hero
10:17defeats the villain and in a YouTube
10:19video the payout is when you answer the
10:21points that the viewer wants to know the
10:22answer to and the top 1% of YouTube
10:24scripts have their payout at the end of
10:27their point not at the start so in the
10:29average script example that I just gave
10:31you as soon as the viewer knows that tip
10:33one is to add graphics to their video
10:36they already have their payout and then
10:37they don't need much more information
10:39therefore a lot of them will just skip
10:41ahead to the next point because they
10:42think they already know all about
10:44graphics and stuff causing your
10:45attention graph to look like this so
10:47these lines here represent each point
10:50and you can see how there's a massive
10:51dip after the point is made and this is
10:53just because the payout is given
10:55straight away so in your script instead
10:57of having the payout up front for each
10:58point that that you make you instead
11:00need to unpack your points differently
11:02to maximize engagement and how do we do
11:04this well it's easy the structure of
11:06your points should be as follow step one
11:08is you rehook the viewer for each point
11:10with a statement or question at the
11:12start and then step two is you tell a
11:14story that then builds out to the payout
11:17which is at the very end so here's a
11:19great example of Alex hosi doing this
11:21when talking about uh some business
11:23deals that he's trying to close imagine
11:25you're dating and there's only one girl
11:27on the planet you're going to find a way
11:28to think that that girl and if you know
11:30your gender's revers flip right whatever
11:32you know what I'm saying there's only
11:33one person on the planet then you're
11:35going to find a way to make that work
11:36and so it's kind of the same thing with
11:37deals if you only have one deal on the
11:39table you're going to keep telling
11:40yourself man maybe this is a good deal
11:42because you have nothing else to compare
11:43it to you always want to have a plethora
11:45of options to choose from and until you
11:47get those many options to choose from
11:49don't move forward because what happens
11:50is you artificially make that girl look
11:52a lot better or that person or that deal
11:53looks a lot better when there's nothing
11:54else to compare it to now he could have
11:56started off just by saying tip one
11:57always make sure that you've got
11:59multiple deals on the table but by
12:00starting off with a statement that says
12:02imagine you're dating and there's only
12:04one girl on the planet suddenly this
12:06point becomes a lot more interesting and
12:07you don't know where he's going with it
12:10and then he turns it into a whole story
12:11which just keeps the viewer watching
12:13until you get to the end where he says
12:15that's why you should have multiple
12:17business deals on the table so very
12:19importantly make sure that your payout
12:20is at the end of your point but if you
12:23want your channel to blow up then
12:24there's just one more thing that you
12:25need to do which takes us to step five
12:27which is understanding the relink hack
12:30so let me tell you a secret YouTube
12:31doesn't care about your videos all they
12:33care about is viewers staying on their
12:35platform for as long as possible that
12:37way they can show more ads to people
12:38causing them to basically earn more
12:39money therefore the algorithm rewards
12:42channels that keeps viewers on the
12:43platform for as long as possible so at
12:46the end of your script you need to
12:47direct viewers to another one of your
12:49videos as this keeps them on YouTube for
12:51longer meaning the algorithm is more
12:52likely to boost your channel and to do
12:54this we use something called the relink
12:56hack so at the end of your video don't
12:57just say hey guys thanks for watch
12:58watching Please Subscribe instead we use
13:00another hook that will encourage viewers
13:02to watch another one of your videos so
13:04if we go back to the editing example it
13:06could be something like thanks for
13:07watching guys but everything I've just
13:09told you in this video is completely
13:11useless if you don't have the right
13:12computer so go and check out this video
13:15here which explains what computer you
13:16need to edit better videos what this
13:18will do is cause your viewers to start
13:20binging all your videos increasing your
13:22Channel's watch time making them more
13:24likely to subscribe and it will make the
13:26algorithm absolutely love you and
13:28speaking of the relink hack I'm
13:29basically going to do it right now so
13:31everything in this video really won't
13:32mean anything if you don't have a really
13:34good thumbnail in the first place
13:36remember point one of this was to start
13:38off with a killer thumbnail as that is
13:39what informs your entire script
13:41therefore please click the video that's
13:42somewhere on the screen and watch my
13:44video where I break down the entire
13:45thumbnail creation process and also
13:48click one of the links in the
13:49description where you can download my
13:50script writing template completely for
13:52free and you can just copy and paste it
13:54onto your next video anyway see you in a
13:57bit

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