How to write a KILLER script for a Youtube Video (made easy!) — Transcript

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1. 0:00So, you want a script a YouTube video.
2. 0:04>> [music]
3. 0:09[music]
4. 0:14>> But, I'm sure you recognize this
5. 0:16feeling. This is where you have an
6. 0:18amazing idea that you really want to
7. 0:19make a video about, but in order to
8. 0:21bring the idea to life, you need a
9. 0:24script. And that bit in the middle is
10. 0:26where things [music] can get difficult.
11. 0:28So, today I want to give you an
12. 0:29extremely easy five-step system for
13. 0:32writing scripts [music] that's going to
14. 0:33help you make better videos that
15. 0:35actually get you more views. Okay, so
16. 0:37step number one is to choose your format
17. 0:39[music] because there are a few
18. 0:41different ways that you can actually
19. 0:42write a script for YouTube. So, you
20. 0:44might prefer a word-for-word script
21. 0:46where you literally write every single
22. 0:48word you're going to say, or you might
23. 0:50actually prefer to just use bullet
24. 0:52points. [music] Now, there is no right
25. 0:53or wrong way to do this. For example, I
26. 0:55write my scripts pretty much
27. 0:57word-for-word, and I have this
28. 0:59teleprompter that slides onto my camera,
29. 1:01so I don't have to keep glancing at my
30. 1:02phone every 5 seconds. But, a lot of
31. 1:05creators hate doing it this way and
32. 1:07prefer to just write some simple bullet
33. 1:09points. So then, the question is which
34. 1:11scripting format should you choose?
35. 1:13Well, I think the easiest way to figure
36. 1:15that out is to look at what you
37. 1:16naturally struggle with [music] when you
38. 1:18are filming. Because if you're someone
39. 1:20who hits record and just starts rambling
40. 1:22and losing your train of thought, then a
41. 1:24word-for-word script is probably going
42. 1:26to help [music] you a lot. But, if you
43. 1:28already feel quite natural on camera and
44. 1:30having every single sentence written
45. 1:32down just makes you sound robotic and
46. 1:35awkward, [music] then you might be
47. 1:36better off just using bullet points. And
48. 1:39if you have no idea yet, or you're
49. 1:40completely new to all this, just try out
50. 1:43both and see which one feels better for
51. 1:45you. Okay, so now that you've chosen
52. 1:46your format, step two is what I call the
53. 1:49brain dump. [music] And as weird as this
54. 1:51sounds, for this part, I want you to
55. 1:52completely forget about writing a good
56. 1:55script. Instead, you're going to take
57. 1:57everything that's currently floating
58. 1:58around in your head and just get it down
59. 2:00[music] onto the page. Because the worst
60. 2:02thing you can do is sit there trying to
61. 2:04make every single sentence perfect.
62. 2:06Because you'll just overthink everything
63. 2:08and barely write anything. So for now,
64. 2:11just get down your thoughts and opinions
65. 2:13and stories like it really doesn't
66. 2:15matter. Because somewhere inside that
67. 2:16brain dump, there are going to be loads
68. 2:18of little golden nuggets that eventually
69. 2:20become the actual script.
70. 2:22Okay, so for step three, we're going to
71. 2:24turn that messy brain dump into an
72. 2:26actual YouTube video. And the good news
73. 2:28is virtually every high-performing
74. 2:30YouTube video is built around the same
75. 2:32four sections. So we have the hook, the
76. 2:35body, the payoff, and a call to action
77. 2:38at the end. And our job now is to take
78. 2:40everything from that brain dump and
79. 2:42start organizing it around these four
80. 2:44sections. Okay, so let's start with the
81. 2:46hook. Now, I think the easiest and most
82. 2:49effective way to write a good hook is to
83. 2:51just make sure that it does two things.
84. 2:53First, you need to create a strong
85. 2:55emotional reaction [music] in the
86. 2:56viewer. So this could be curiosity or
87. 2:58tension or FOMO or even sheer disbelief.
88. 3:02You know, whatever makes sense for your
89. 3:03specific video. And then secondly, you
90. 3:05need to give them a really clear promise
91. 3:07that tells [music] them why your video
92. 3:09is worth their time. And if you're stuck
93. 3:11on this part, you can just go with the
94. 3:12classic in this video.
95. 3:13>> In this video.
96. 3:14>> So in this video.
97. 3:15>> So in this video.
98. 3:16>> video.
99. 3:16>> And in this video.
100. 3:17>> And then give them a really clear
101. 3:19compelling reason to keep watching.
102. 3:21Okay, so now let's talk about the main
103. 3:23body of the video. And one rule that I
104. 3:25really try to stick to when I'm
105. 3:26scripting this section [music] is to
106. 3:28always stay one step ahead of the
107. 3:30viewer. So after every section of your
108. 3:32script, you want to ask yourself, what
109. 3:34question is the viewer naturally going
110. 3:36to be asking at this point? And then you
111. 3:38simply make sure that the next section
112. 3:40answers that question. Because I do try
113. 3:42to script my videos to answer the
114. 3:44questions that someone would naturally
115. 3:46become curious about as they watch
116. 3:48through the video. Okay, so then towards
117. 3:50the end of the video, we have the
118. 3:52payoff. And this part is really simple.
119. 3:54So, whatever you promised the viewer in
120. 3:56the hook, this is where you actually
121. 3:57need to deliver on that promise. So, if
122. 3:59you've been building towards a result,
123. 4:01show them the final result. [music] If
124. 4:03you've been telling a story, then give
125. 4:05that story a satisfying ending.
126. 4:07Basically, you want to make sure that
127. 4:08the viewer gets the thing that they
128. 4:10clicked on the video for in the first
129. 4:12place. And then finally, at the end of
130. 4:13the video, we have the call to action.
131. 4:16Now, you could promote a product here or
132. 4:18ask people to subscribe, but in my
133. 4:20experience, the best thing to do at the
134. 4:22end of your videos is to send the viewer
135. 4:25to another video on your channel.
136. 4:27Because the more people you can get to
137. 4:28start binge-watching through your
138. 4:29videos, the faster your entire channel
139. 4:32can start to grow. Okay, so now that we
140. 4:33understand these four sections, we can
141. 4:35finally go back to that massive brain
142. 4:37dump that we created earlier and start
143. 4:39putting everything in the right place.
144. 4:41And I actually think that this is where
145. 4:42AI is incredibly useful. Because instead
146. 4:45of asking ChatGPT to just write your
147. 4:47script for you, which by the way is a
148. 4:49terrible idea, you can instead give it
149. 4:51your brain dump and then give it the
150. 4:53structure that we just talked about and
151. 4:55ask it to help organize all of your
152. 4:56messy ideas into an actual structure
153. 4:59that makes sense. [music] And I've
154. 5:00actually created an AI prompt that does
155. 5:02exactly that. So, I'll put that in the
156. 5:04description below in case you want to
157. 5:06try it out yourself. And by the way,
158. 5:07just before we move on, I want to very
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186. 6:00sponsoring this video, and yeah, let's
187. 6:02get back into it. Okay, so step four is
188. 6:04where we're going to start adding
189. 6:05tension [music] into the script. And
190. 6:07this is the part where we take a script
191. 6:08that has a good structure, [music] and
192. 6:10we turn it into a genuinely compelling
193. 6:12YouTube script. Now, the first thing I
194. 6:14want you to think about here is really
195. 6:16simple. What is the entire video
196. 6:18building towards? So, remember that
197. 6:20payoff that we talked about in the last
198. 6:22step? Ideally, the rest of the video
199. 6:24should feel like it's slowly building
200. 6:26towards that payoff. Like, if you watch
201. 6:28someone like Ryan Trahan or Mr. Beast,
202. 6:30there is usually some question hanging
203. 6:32over the entire video. Like, who's going
204. 6:35to leave the circle first, or is he
205. 6:36going to complete the challenge? But,
206. 6:38this actually works for any type of
207. 6:40video. For example, even in this video
208. 6:42right now, we started with a completely
209. 6:44blank script, and everything we've done
210. 6:46since has been moving us towards the
211. 6:48payoff of an amazing finished YouTube
212. 6:50script. So, before you keep writing, ask
213. 6:52yourself, how can I keep building
214. 6:55momentum towards that payoff? Now, the
215. 6:57second part about adding tension into
216. 6:59your script is making sure that the
217. 7:01emotional journey doesn't become
218. 7:03completely flat. Because if someone
219. 7:05watches your 10-minute video and they're
220. 7:07in the exact same emotional state for
221. 7:09the entire 10 minutes, then eventually
222. 7:12the video is going to start to feel
223. 7:13boring. So, maybe in certain sections
224. 7:15you can create curiosity, and then
225. 7:17humor, and then tension, and then
226. 7:18relief. Because at the end of the day, a
227. 7:20great script shouldn't just move the
228. 7:22video forward, it should move the viewer
229. 7:24emotionally as well. Okay, so now that
230. 7:26we have the full script, the fifth
231. 7:28[music] and final step is to clean
232. 7:30everything up. And honestly, this is
233. 7:31something I've become way more ruthless
234. 7:33with recently. Because when I read
235. 7:35through my first draft, there is almost
236. 7:38always stuff in there that just doesn't
237. 7:40need to be in there. So, the rule that I
238. 7:42try and use is [music] really simple.
239. 7:44Every single line should either move the
240. 7:46video towards that payoff, make
241. 7:47something clearer, or make the video
242. 7:50more engaging. And if a line doesn't
243. 7:52really do any of those things, then I'll
244. 7:54just cut it. And this is actually
245. 7:55another place where I think AI can be
246. 7:57incredibly useful. So, you can literally
247. 7:59give it your finished script and ask it
248. 8:01to find repeated ideas or sections where
249. 8:04you're over-explaining or any parts that
250. 8:06just feel a little bit boring. And
251. 8:08again, I've made a prompt that does
252. 8:09exactly that. So, I'll put that in the
253. 8:11description as well. Okay, so if you now
254. 8:14follow this process the next time you
255. 8:15script a video, that blank page that we
256. 8:17started with should stop feeling quite
257. 8:19so intimidating. Because now you
258. 8:21actually have a system for turning an
259. 8:23idea in your head into a clear,
260. 8:25compelling script that's ready to film.
261. 8:27And by the way, if you do want to learn
262. 8:29some more ways that you can massively
263. 8:30improve your videos and actually get
264. 8:32more [music] views, then click onto this
265. 8:34video just up here and I'll see you
266. 8:36there.