How to Win When Everything Takes Longer Than Expected — Transcript

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1. 0:00It's always harder, takes longer, and
2. 0:03costs more than you think it will. That
3. 0:04is a reflection of poor expectations,
4. 0:08not that the reality is bad. And so, it
5. 0:11makes sense that it would be harder,
6. 0:13take longer, and cost more because if it
7. 0:16didn't, then everyone would have it. And
8. 0:17if everyone had it, then it wouldn't be
9. 0:18worthwhile. And so, literally the
10. 0:20difficulty of the task that you embark
11. 0:23on is proportional to the reward that
12. 0:25you ultimately get because you are the
13. 0:27asset that you build more than the
14. 0:28achievement. And so, if it's hard,
15. 0:30that's amazing because it will make you
16. 0:32that much harder once you conquer it.
17. 0:34And it will also make it harder for
18. 0:35anybody else who wants to follow in your
19. 0:37footsteps. And so, the higher up the
20. 0:39mountain you climb, the thinner the air
21. 0:40gets, and the rarer the climber or
22. 0:43explorer must be in order to get there.
23. 0:46And so, I don't know about you, but I
24. 0:48would so much rather climb a mountain
25. 0:50that so few people have been able to
26. 0:51climb so that I can see a view that
27. 0:53other people haven't seen. And so,
28. 0:54speaking of expectations, let me talk
29. 0:56about the worst expectation of all,
30. 0:58which is entitlement, which is the
31. 1:00expectation of life or other people to
32. 1:02give you something without earning it.
33. 1:04And I think that this is is a is a virus
34. 1:07in today's culture right now. And so,
35. 1:09there's the famous quote, "Hard times
36. 1:11create strong men, strong men create
37. 1:14good times, good times create weak men,
38. 1:17and weak men create hard times." It
39. 1:19makes sense that right now we have a lot
40. 1:22of weak men because it's been pretty
41. 1:24good times. The good news about that is
42. 1:26that it's so easy to beat them. You just
43. 1:28have to show up, be on time, prepare the
44. 1:31night before, remember people's names,
45. 1:34actually follow up when you say you were
46. 1:36going to, and try like you mean it
47. 1:39rather than trying like you want to get
48. 1:41credit for trying. And I see this is
49. 1:43this this thing that's that that's
50. 1:45pervasive right now is that people will
51. 1:48comment or they'll DM me and they're
52. 1:50like, "Hey, I'm trying really hard." As
53. 1:52though I'm supposed to give them credit
54. 1:54for trying. The world doesn't work that
55. 1:56way. It gives you credit for achieving.
56. 1:59And the reason that you want credit for
57. 2:00trying is because you want it to cost
58. 2:02less, take shorter time period, and be
59. 2:05easier. And so, if you restate your
60. 2:08complaint about the difficulty as, "Oh,
61. 2:11I have false expectations about the ease
62. 2:13or the price tag of this goal." Then all
63. 2:16of a sudden you realize that the only
64. 2:17real problem was that you expected it to
65. 2:19cost less. It's like going to the store
66. 2:22and being like, "Oh, I've got these
67. 2:23Jordans that I really want to buy. I got
68. 2:25$50. I'm so excited to buy them." You go
69. 2:27to the store and see that they're $300.
70. 2:30At that point, you can just say,
71. 2:31"Jordans aren't for me." Or you can say,
72. 2:33"Oh, I will have to keep working and
73. 2:35keep saving so that I can afford this."
74. 2:37And so, it's a lot about affording the
75. 2:39goals that you want to achieve. And a
76. 2:42lot of things that we have to spend in
77. 2:43order to get them is the time and the
78. 2:46rejection of not achieving what we want
79. 2:48on the timeline we originally thought.
80. 2:50Like, what makes success hard is that
81. 2:52the expectation that society puts
82. 2:54because we only highlight reel. You
83. 2:56actually only see people after they
84. 2:58finish the race. People think success is
85. 3:00like watching a marathon, not running a
86. 3:02marathon. When you watch a marathon, you
87. 3:05look at the beginning and you look at
88. 3:06the end. It only takes you a couple of
89. 3:08seconds to see both of those. But
90. 3:10running a marathon is four, five, six
91. 3:13straight hours of breathing heavy,
92. 3:15wondering when it's going to end,
93. 3:16counting starting to play games in your
94. 3:18mind of like, "Okay, I'm I'm 2/3 of the
95. 3:20way there. I'm two two more quarters of
96. 3:22that. I'm only 1/5 of the of 1/8 of the
97. 3:25way there." And you keep doing this to
98. 3:27play tricks on your mind to keep going.
99. 3:29But the thing is is that in a mile
100. 3:31marker race, it's very clear to know how
101. 3:33you're going to get to the finish line
102. 3:34and how long it's going to take. The
103. 3:36only difference with success is that you
104. 3:38just have to keep running and you don't
105. 3:39know where the finish line is. And
106. 3:41people will only cheer you on at that
107. 3:42finish line that they don't know where
108. 3:44it is, either. Which means you have to
109. 3:45get used to running alone. And so, the
110. 3:47difficulty is
111. 3:48you have to start running and you have
112. 3:50to keep running, but you just don't know
113. 3:53whether you're running for a mile or
114. 3:55300. And so this is where the pacing is
115. 3:58important. So a lot of people will run
116. 4:00really hard. They'll they'll think
117. 4:02because they only saw the beginning of
118. 4:04the marathon on TV and the finish of the
119. 4:06marathon on TV that they can just sprint
120. 4:08because both of those clips only lasted
121. 4:10a couple of seconds. So they start their
122. 4:12marathon of success of whatever it is
123. 4:14they're going after by sprinting as hard
124. 4:16as they can. And then they realize that
125. 4:19there's no one around and there's just a
126. 4:21bunch of open road and ahead of them.
127. 4:23And they're like, how long is this going
128. 4:24to take? And that's when reality sets
129. 4:26in. And so I make these videos to say
130. 4:28that a lot of times it's going to take
131. 4:31longer. Real quick, if you're a business
132. 4:33owner and you are not growing as fast as
133. 4:35you'd like, I'd like to give you a free
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138. 4:44and what stages of growth they went
139. 4:46through and more importantly where they
140. 4:48got stuck and how they got past it. And
141. 4:50so we broke it into these 10 stages and
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144. 4:54information, it'll tell you where you're
145. 4:56at and the most important part for you,
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147. 4:59business across product, marketing,
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149. 5:02human resources, and finance. And so no
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