How To Use the Facebook Ad Library To Find Winning Ads | Meta Ads Tutorial 2024 — Transcript

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1. 0:00so welcome back to another video my name
2. 0:01is Jack Newman I run a digital marketing
3. 0:03agency specializing in generating
4. 0:05revenue for our clients and there's a
5. 0:07link below where you can learn more
6. 0:08about that by going to our website
7. 0:10ukbmarketing.com and you can also use
8. 0:12the link below to book a call with me if
9. 0:14you want to see if what we offer is a
10. 0:15right fit for you but with that said
11. 0:17let's jump into the first step of using
12. 0:19the Facebook ad library for your
13. 0:20business
14. 0:27so what you want to do is you want to go
15. 0:29to facebook.com forward slash ads
16. 0:31forward slash Library that's going to
17. 0:32take you to here now what you can do is
18. 0:34you can essentially search for a few
19. 0:35different things you can enter in your
20. 0:37location so I'm in the UK you can choose
21. 0:39an ad category if you want to select ads
22. 0:42that are in a specific ad category I'm
23. 0:44just going to leave that blank or just
24. 0:45select all ads basically and then you
25. 0:47can start putting in some different
26. 0:48keywords okay so this is where you can
27. 0:50just search directly for competitors or
28. 0:52you can search based on specific
29. 0:53keywords so let's just look at a couple
30. 0:55of companies so I really like this
31. 0:57company here at the quotated athlete and
32. 0:59I really like their product so what I
33. 1:01can do is I can actually go onto their
34. 1:02website I can scroll down and I can try
35. 1:04and find their social media so I can try
36. 1:06and find their Facebook I can then just
37. 1:07copy this I can go to the Facebook ad
38. 1:09Library paste it in and it's going to
39. 1:11show me a few options now this is
40. 1:13obviously them you can see 73k likes
41. 1:15236k followers on Instagram so I can
42. 1:18click that and it's going to show me the
43. 1:19ads that are running for that company in
44. 1:22the United Kingdom so you can see 36 ads
45. 1:24are running right now it doesn't give
46. 1:26you metrics like spend or conversions or
47. 1:29performance you can't see that using the
48. 1:30Facebook ad Library unfortunately
49. 1:31however there is also a benefit if you
50. 1:33are the one running the campaigns you
51. 1:34don't want your competition to see
52. 1:35exactly how you're doing however it does
53. 1:37give you a lot of opportunity to start
54. 1:39doing market research based on things
55. 1:40like the creative the copy where they're
56. 1:42sending their customers and overall how
57. 1:45they're positioning their brand so what
58. 1:46I would do is I would have a scroll
59. 1:48through and I would start to watch some
60. 1:50of the creatives I would start to see
61. 1:51what they're doing how their marketing
62. 1:53so you can even click on one of these
63. 1:55ads to see a little bit more details and
64. 1:57you can then see the creative and full
65. 1:58size like this you can go through you
66. 2:00can start evaluating whether you think
67. 2:01this is a good ad a bad ad what you like
68. 2:03about it you can see the ad copy you can
69. 2:05also then click on the destination it'll
70. 2:07take you through to whether actually
71. 2:08running their ads to as a landing page
72. 2:10so a lot of great opportunity here okay
73. 2:12and you can go back
74. 2:13you can do the same again so you can
75. 2:15look at that copy like I say you can add
76. 2:16have a look at the other running sales
77. 2:18they're doing images they're doing
78. 2:19videos another thing I like to look at
79. 2:21is how long the campaigns have been
80. 2:22running for so if a campaign has been
81. 2:24running for a long time to me that would
82. 2:25indicate is potentially working well
83. 2:27most companies that have got ads
84. 2:29management agencies and or have internal
85. 2:31team members managing campaigns if
86. 2:33they're not doing well they're not going
87. 2:34to run them forever okay so you know if
88. 2:36a campaign is launched today so for
89. 2:37example as I'm filming this it's the 6th
90. 2:39of May so for example this one's been
91. 2:41released in April fair enough but it's
92. 2:43still probably quite early days but if I
93. 2:44scroll all the way back and I have a
94. 2:45look at some of these campaigns that
95. 2:46have been running since January they're
96. 2:48probably working quite well otherwise
97. 2:49why else would they be running okay so
98. 2:51that's not a complete fact you can just
99. 2:54take and assume you have any AD that's
100. 2:56been running for a long time is working
101. 2:57because there is of course the
102. 2:58opportunity for mismanagement we don't
103. 3:00know how they're tracking things we
104. 3:01don't know what their kpis are however
105. 3:02it's just an indication and that's kind
106. 3:04of what I'm sharing with you on this
107. 3:05video now let's look at another company
108. 3:07so again this is another company similar
109. 3:09sort of clothing brand specifically for
110. 3:11athletes and or people who go to the gym
111. 3:12and are into fitness young La so again I
112. 3:15can go to their Facebook page I can just
113. 3:17find that from their website I can
114. 3:19essentially then just go back to the
115. 3:20Facebook ad Library I can either paste
116. 3:22it in or just search for young la
117. 3:24that's going to bring up a few options
118. 3:25so this can sometimes happen okay now
119. 3:27none of these look like the right brand
120. 3:28to me they don't have the right logos
121. 3:30they're just some other stuff so I've
122. 3:31obviously not found the correct one so
123. 3:33that's the exact way they've written it
124. 3:35so I'm just going to go back copy it and
125. 3:37paste it in there
126. 3:38and now you can see we found it okay so
127. 3:40you have to do a little bit of searching
128. 3:41occasionally now it seems like they're
129. 3:42running no ads in the UK which is very
130. 3:44interesting let's have a look and see if
131. 3:46they're running any ads anywhere so I
132. 3:48can go all and go
133. 3:49categories young la
134. 3:53click on them
135. 3:55and now we can see they are running ads
136. 3:57but it was not in the UK it's like in
137. 3:59the you asking us where they're based um
138. 4:00so again we can start seeing the type of
139. 4:03adverts that they're running where
140. 4:04they're sending people to so this one
141. 4:05looks like they're sending people just
142. 4:07to their Instagram account so that's an
143. 4:08interesting strategy so we can say right
144. 4:10these are not direct Ecom ads
145. 4:13necessarily it's more brand awareness
146. 4:14for trying to get people through to the
147. 4:16landing page also through to the
148. 4:17Instagram page where they can then
149. 4:18lightly convert once they understand a
150. 4:20bit more about the brand so they're
151. 4:21running a lot of those Instagram ads but
152. 4:23they've also got these restock ads again
153. 4:25these could be things like retargeting
154. 4:26potentially now we can't see the
155. 4:27targeting but I'm sort of hazarding a
156. 4:29guess based on the type of creative and
157. 4:31things like that
158. 4:32um so again you can scroll through you
159. 4:34can have a look again this could be a
160. 4:35front-end ad this is going directly to
161. 4:37less site pretty cool
162. 4:40so we can start having a look at their
163. 4:42strategy all right so I'm not going to
164. 4:43go through and do this for loads of
165. 4:44clients the the system's the same okay
166. 4:45so you can search for Brands and you can
167. 4:47find what they're doing and you can
168. 4:49essentially see what your competitors
169. 4:50are running this doesn't just work for
170. 4:51big companies this works for anyone so
171. 4:53if you have a low competitor this
172. 4:54strategy will also work final thing is
173. 4:56you can search based on keywords okay so
174. 4:58let's just say I wanted to search for
175. 5:00some type of gym clothing okay I can
176. 5:02just search gym clothing in here and
177. 5:04press enter and it's going to give me
178. 5:06loads of ads you can see now they're not
179. 5:07all from one Advertiser okay they're
180. 5:09from different advertisers so I can
181. 5:11scroll through and I can start to get an
182. 5:13idea of ads that have been categorized
183. 5:15by the keywords that are using things
184. 5:16like that in terms of the copy and
185. 5:18they're like brand as a whole as ads
186. 5:20that will go up on a search option
187. 5:22clothing okay so I can have a look here
188. 5:24and let's say I want to find out a bit
189. 5:25more about this company I can hover over
190. 5:27their profile and click the view ads and
191. 5:29it's going to load up their ad
192. 5:31specifically and I can see they're
193. 5:32running 16 different ads
194. 5:33I can scroll to do the same level of
195. 5:35research so there's kind of two
196. 5:36opportunities here there's the bigger
197. 5:38broader approach where you're just put
198. 5:39in keywords or more specifically what I
199. 5:41like to do is find other brands be that
200. 5:44through finding Instagram accounts or
201. 5:45looking just Google searching or when an
202. 5:47ad comes up in my feed I think is
203. 5:49relevant for myself or my clients I'll
204. 5:51screenshot it I'll then have a look at
205. 5:53that company on the Facebook ad Library
206. 5:54a little bit later and do a bit more
207. 5:56competitive research
208. 5:58so look I hope this video helps you this
209. 6:00is a powerful tool it's quite simple but
210. 6:01it's powerful I would highly recommend
211. 6:03leveraging this for your brand drop any
212. 6:04comments below please like subscribe
213. 6:06I'll see you in the next video thanks
214. 6:08very much