How To Use Pomelli: Google's Free AI Marketing Agent — Transcript

Full transcript

1. 0:00Google Pameli is a completely free tool
2. 0:02that you can use to generate social
3. 0:03media campaigns, product images, and
4. 0:06even entire websites. And it's as easy
5. 0:08as clicking a few buttons. In this
6. 0:10video, I'll show you step-by-step how to
7. 0:12master every feature inside of Pameli in
8. 0:14just a few minutes. So, you can start
9. 0:16using this completely free tool for all
10. 0:18your business branding and marketing
11. 0:21needs. Let's get into it. To get
12. 0:23started, head over to
13. 0:24labs.google.com/pameli.
14. 0:28Then, click on let's get started. Here
15. 0:31is an overview of what you can do with
16. 0:33Pameli, but I'll walk you through each
17. 0:35of these in this video, so you can just
18. 0:37click on let's go. The first thing you
19. 0:39need to do is generate your business
20. 0:41DNA. You can think of your business DNA
21. 0:43as a brand kit that tells Pameli what
22. 0:47fonts, colors, and style you use for
23. 0:50your business.
24. 0:52Now, if you already have a website, this
25. 0:54is very easy. You just grab the URL for
26. 0:57it, put it in here, and it will scan
27. 1:00that website and extract from it all of
28. 1:03the information it needs to build your
29. 1:04business DNA.
30. 1:06For this demo, though, I'm going to
31. 1:08pretend that I don't even have a website
32. 1:10yet. All I have are three images that
33. 1:13I've taken of the product that I'm
34. 1:15selling, which is this new candle, and
35. 1:18I'm calling my new candle company Waxing
36. 1:20Moon.
37. 1:21So, coming back to Pameli, I'll click
38. 1:24where it says, "I don't even have a
39. 1:25website yet."
40. 1:27From here, you have two choices. You can
41. 1:29select to set up your brand DNA from a
42. 1:32template. However, that's going to give
43. 1:34you very generic results. So, I suggest
44. 1:37you instead select from scratch.
45. 1:40Over here is where you can manually
46. 1:42enter in your business DNA, but we're
47. 1:44going to use the Pameli agent on the
48. 1:46right to fill this out for us by
49. 1:49dragging in the three images that I have
50. 1:52of my product. So, all I have to do is
51. 1:55find those images. Here they are on my
52. 1:57desktop, and drag them in.
53. 1:59You can now see that they're uploading,
54. 2:02and now the Pamely agent is analyzing
55. 2:04them. And now that it's done with that,
56. 2:07I can click on generate business DNA.
57. 2:10So, look what just happened. It
58. 2:11automatically filled in all these
59. 2:13details.
60. 2:14It found the name of my company, which
61. 2:16is Waxing Moon. It pulled in the fonts,
62. 2:19which are on the labels. It also brought
63. 2:22in the colors from the images. You can
64. 2:24see a lot of those same colors right
65. 2:27here in this image.
66. 2:28And it gave us a tagline, small batch
67. 2:31artisanal blend hand poured in
68. 2:33California, which you can also find on
69. 2:36the label down here. From this, it also
70. 2:38determined my brand values and brand
71. 2:41tone of voice and business overview.
72. 2:45If I'm unhappy with this or it's not
73. 2:46quite accurate, you can click on the
74. 2:48pencil icon and make any changes
75. 2:50manually.
76. 2:52Or you can just tell Pamely agent what
77. 2:54changes you want to make.
78. 2:56So, for instance, I can tell it I don't
79. 2:58quite like the tagline.
80. 3:01I want something more exciting.
81. 3:05Here are three new options, and I really
82. 3:08like this first one. It says, "Ignite
83. 3:09the magic of the midnight moon."
84. 3:12So, I will select that one, and you'll
85. 3:14see it automatically fills in where the
86. 3:16tagline is. After you spend a few
87. 3:19minutes going through all of this and
88. 3:20making sure it's perfect, you next want
89. 3:22to click on business details.
90. 3:25This is where you can enter in details
91. 3:26like the location of your business, the
92. 3:28phone number, business hours, and any
93. 3:30social media links. You don't have to
94. 3:32fill in these details, especially if you
95. 3:34don't have them, but this will be
96. 3:36helpful when Pamely makes a website for
97. 3:38you. So, I'm going to fill in what
98. 3:40details I do have. Perfect. Now, make
99. 3:43sure you click on the bottom right where
100. 3:45it says, "Let's go."
101. 3:46Your business DNA is now ready. To
102. 3:48proceed to the next step, you have to
103. 3:50select one of these. We'll click on the
104. 3:52one that says photo shoot. Over here on
105. 3:55the left, you can see the menu that has
106. 3:57just opened up for you. We're actually
107. 3:59not going to start inside photo shoot.
108. 4:01Instead, I want you to click where it
109. 4:03says catalog.
110. 4:04Catalog will show you all the products
111. 4:06that you're selling in your store. If
112. 4:08you added a URL when you first set up
113. 4:10your business DNA, it will automatically
114. 4:13pull in the products from your website.
115. 4:16But since I started from scratch, I
116. 4:18don't have anything in here.
117. 4:19So, I can either add a product from a
118. 4:21URL or I can add from scratch.
119. 4:25I'll add from scratch and when I click
120. 4:27on the plus icon, I'll see all three
121. 4:30images because I've already uploaded
122. 4:32these to the agent when I built out my
123. 4:34brand kit. So, I'll select these three
124. 4:37and click on looks good. Now, I can give
125. 4:39this a name. So, I'll call it signature
126. 4:41soy candle and an item description.
127. 4:44Perfect. And now, I'll click on create
128. 4:46catalog item.
129. 4:48Now, unfortunately, I only have three
130. 4:50images of this product and that's not
131. 4:53enough. I want more images of this
132. 4:55product. So, I'll click right here where
133. 4:57it says create photo shoot. This will
134. 5:00bring us over to the photo shoot section
135. 5:02that we were briefly inside of before.
136. 5:05And this is a way to do an AI powered
137. 5:08photo shoot where you upload one image
138. 5:10of your product and from that you can
139. 5:13create more images all with AI.
140. 5:16So, over here on the right, we have the
141. 5:19photo shoot template that's going to be
142. 5:20used and on the left will be the
143. 5:22reference image. Our reference image was
144. 5:25automatically populated inside of this,
145. 5:27but we can choose the templates that we
146. 5:29want to use. So, I can click on the
147. 5:31pencil icon and I can choose which four
148. 5:34images I want to use as a template. So,
149. 5:37I don't love this one that was selected
150. 5:40automatically. So, I'll unselect that
151. 5:42one
152. 5:42and I will instead select this one. I
153. 5:45think this will be great with the
154. 5:46candle.
155. 5:47But, I also like the three that were
156. 5:50chosen. So, you can choose whichever
157. 5:52ones that you want and then click on
158. 5:53looks good. So, now we have our
159. 5:55reference image, we have the templates,
160. 5:58and we can click on generate photo
161. 5:59shoot. And just like that, we have four
162. 6:02new AI-generated images of our product.
163. 6:05If you're unhappy with any of them, you
164. 6:07can click on edit and tell Pamelia what
165. 6:10changes you want made to this image.
166. 6:13But, I'm happy with all four of these.
167. 6:16So, I'll click on this drop-down here
168. 6:18next to save
169. 6:19and click on add four images to
170. 6:21signature soy candle.
171. 6:24That way, these will be added as product
172. 6:27images for this product. So, if I click
173. 6:30on save changes
174. 6:32and then click on the left again where
175. 6:34it says catalog,
176. 6:35here we can see the one product in my
177. 6:37catalog, which is my signature soy
178. 6:39candle.
179. 6:40And opening this up, we see not only the
180. 6:43original three images, but the four new
181. 6:45images as well. Armed with these new
182. 6:48images, I think this is a good time to
183. 6:50look at your new website. So, we'll
184. 6:53close this out and click on the left
185. 6:55here where it says websites. When you
186. 6:58first open this up, Pamelia will begin
187. 7:00it generating your website for you based
188. 7:03on your business DNA and the items in
189. 7:06your catalog. And here's our new
190. 7:09website. I think it looks pretty good.
191. 7:11But, if you want to make any changes to
192. 7:13it, click on the bottom right here where
193. 7:15it says edit, and just tell the agent
194. 7:18what changes you want in conversational
195. 7:21English.
196. 7:22So, for instance, I can say get rid of
197. 7:25the button on the top right that says
198. 7:29your link here. Great, that looks so
199. 7:32much better. Once you're happy with your
200. 7:33website, you can toggle on publish and
201. 7:36click on this button to get a link that
202. 7:38is a URL to your website. But, a website
203. 7:41is pointless if no one visits it. So,
204. 7:44let's set up a social media campaign to
205. 7:47drive some traffic to our new website.
206. 7:50We'll open up the left sidebar and click
207. 7:52on where it says campaigns.
208. 7:55This is where you can use Promely to
209. 7:57create ad campaigns or social media
210. 8:00campaigns.
211. 8:01Down here at the bottom are some
212. 8:03suggested campaigns that it can set up
213. 8:06for you. But up here, you can set up
214. 8:08whatever type of campaign you want. So,
215. 8:10let's set up one from scratch. First,
216. 8:13I'll select the product that I want to
217. 8:14promote, which is my signature soy
218. 8:16candle.
219. 8:18Here, I can select which images I want
220. 8:20to use. So, I want to use most of these
221. 8:22images except these two. So, I'll select
222. 8:25these five and click on update. And then
223. 8:28finally, you can select the aspect ratio
224. 8:31for the platform that you're going to be
225. 8:32posting on. I'll select 9 by 16.
226. 8:36And then you can describe what you want
227. 8:38the campaign to be about. So, for this
228. 8:41one, I'll say I'm running a 4th of July
229. 8:45special.
230. 8:4620% off.
231. 8:49First thing I'll do is put together a
232. 8:51campaign brief for you with a title,
233. 8:54description, a goal, and what the offer
234. 8:57is. You can of course change any of
235. 8:58this, but if you're happy, click on
236. 9:00confirm. And look at that. It just
237. 9:02generated five different images for us
238. 9:05that we can then use for our ads or on
239. 9:08social media.
240. 9:09So, this one for instance put it on the
241. 9:11dock and says, "Illuminate your July
242. 9:144th. Bring a celestial glow to your
243. 9:17summer nights with 20% off our signature
244. 9:19soy blend."
245. 9:21If I like this, I can click on these
246. 9:23three dots and download it and then use
247. 9:25it wherever I want.
248. 9:26If I don't like it and just want to get
249. 9:28rid of it entirely, I can delete it.
250. 9:30Another cool function of this is you can
251. 9:32click on animate. And that will generate
252. 9:36a video based on that image. And here's
253. 9:39what that looks like. You could see the
254. 9:41ripples in the lake behind it moving and
255. 9:44even some of the stars twinkling before
256. 9:46the letters appear. So, pretty cool. And
257. 9:48of course, you can download that video
258. 9:50as well.
259. 9:51So, this was just one campaign that it
260. 9:53made for us. But if you click back to
261. 9:56all your campaigns, you'll see the one
262. 9:58that we just generated and you can
263. 10:00create other ones as well. So, you're
264. 10:03not just limited to one campaign. You
265. 10:05can have multiples. So, if you have one
266. 10:07running for the 4th of July, maybe
267. 10:10another one running for Father's Day,
268. 10:12and another for Memorial Day all planned
269. 10:14out in advanced using Pumeli. There's
270. 10:17still a few buttons in here on the left
271. 10:19that we haven't checked out yet. So,
272. 10:21let's click on those next. We'll start
273. 10:23with assets.
274. 10:25These are all the images you've uploaded
275. 10:27into Pumeli. You can see my original
276. 10:29three right here. And all the images
277. 10:32that were created with a photo shoot.
278. 10:34You can see those four here.
279. 10:36You can also add anything that was
280. 10:38created in a campaign manually and those
281. 10:41will appear here. So, it's just the
282. 10:44asset collection of all the images that
283. 10:47you've generated basically or added.
284. 10:49Further down, we have photo shoot. When
285. 10:52we used photo shoot before, we did it
286. 10:54through the catalog by selecting an item
287. 10:58in here and setting up a photo shoot
288. 11:00that way. But you can also start photo
289. 11:02shoots from scratch by coming to photo
290. 11:04shoot and either having it generate a
291. 11:07brand new image for you or you can click
292. 11:09on create a product photo shoot, upload
293. 11:12an image, and it will be the same
294. 11:13workflow I showed you before. I prefer
295. 11:16to go through the catalog because I
296. 11:19already have images of my product in
297. 11:21here and it just makes more sense to
298. 11:23click create photo shoot from within the
299. 11:25catalog. But you can always use this one
300. 11:28if you want. And then finally, we have
301. 11:30brand book. This turns your business DNA
302. 11:33into a shareable guide, one that details
303. 11:36your brand identity, from the colors and
304. 11:39fonts to the messaging that you use.
305. 11:42When you click on it the first time, it
306. 11:44will begin generating it for you. First,
307. 11:46you'll select the cover for your brand
308. 11:48book. Then, you can choose what images
309. 11:51you want to be included inside of it.
310. 11:54So, I'll select all of these ones cuz I
311. 11:56think these look great. And these are
312. 11:59all being pulled from the asset section
313. 12:02that I just showed you. And here's our
314. 12:04brand book. You can see the company
315. 12:06name, the brand overview, the color
316. 12:09palette, what fonts we've used, the
317. 12:12brand voice, all of that inside of this
318. 12:15book.
319. 12:16This can be published, or you can
320. 12:18download it as a PDF to share however
321. 12:20you want. So, you can think of Pameli
322. 12:22almost like a menu. Give it the
323. 12:24ingredients you have. Maybe that's your
324. 12:26website URL or just images of your
325. 12:29product. And from that, have it generate
326. 12:31for you whatever it is that you need for
327. 12:34your business. Maybe that's more images
328. 12:37of your products. Maybe that's social
329. 12:39media campaigns. Maybe you need a brand
330. 12:41book, or maybe you need an entire
331. 12:43website. Ask it to make what you need,
332. 12:46and it will deliver. So, that's Pameli.
333. 12:49An unbelievable amount of value packed
334. 12:52into this free tool by Google. But, you
335. 12:54know what else is free? Google Vids.
336. 12:57This is a tool where you can generate
337. 12:59videos using AI avatars and even AI
338. 13:01music right into this pretty robust
339. 13:04video editor. I think this is one of the
340. 13:06most undervalued Google AI tools out
341. 13:08there. I've actually made an entire
342. 13:10video on it, which you can find right
343. 13:12here. Most people have never even heard
344. 13:14of Google Vids, and the amount of value
345. 13:16it punches is pretty remarkable. So, if
346. 13:19you want to find out everything you can
347. 13:20do with Google Vids, click on this video
348. 13:22right here, and I'll see you over there
349. 13:24in 1 second. Bye for now.