YT YouTube2Text

YouTube2Text → Transcripts → How To Use Claude To Grow Your Instagram On Autopilot

How To Use Claude To Grow Your Instagram On Autopilot — Transcript

by Build Your Tribe · 5,688 words · 799 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00I posted [music] over 1,800 straight
0:02days on Instagram and in today's
0:04episode, I'm going to share with you the
0:05exact AI system that I wish I had from
0:08day one and that I'm so thankful I'm
0:10using today.
0:11>> [music]
0:11>> Specifically, in today's episode, I'm
0:12going to show you the exact system that
0:14you can build using Claude to almost
0:16essentially run your entire Instagram on
0:19autopilot. I'm not talking about write
0:21me a caption or come up with my script
0:24or what should I post on my reels? I'm
0:26talking about an entire system that runs
0:28itself. And while this engine is super
0:30powerful, if you were to put a toddler
0:32behind the wheel of a Formula 1 car, you
0:34would probably wouldn't get off the line
0:36and the same is true with growing on
0:37Instagram. So, yes, while AI is going to
0:40be the engine, while Claude and Claude
0:42code and Claude co-work are going to
0:44help you accelerate this process,
0:46>> [music]
0:46>> you ultimately still have to know how to
0:48drive the car. And so, at the end of the
0:49month of July, I'm going to be hosting a
0:51series of webinars that I want to invite
0:54you to attend. I'll put the link down in
0:55the show notes below and that is where I
0:57will teach you the A to Z guide of how
0:59to actually grow on Instagram in less
1:01than 15 minutes per day. But today,
1:03[music] I'm going to walk you through my
1:05ramp framework, RAMP. Research,
1:08assemble, multiply, [music]
1:10and process. These are the four steps
1:12that we're going to focus on today and
1:14the four things that we are going to use
1:15Claude to help us manage. [music] And
1:17the reason that I recommend using Claude
1:19over any other AI chatbot is that Claude
1:21isn't just any other AI chatbot. With
1:24Claude code and Claude co-work, you can
1:26build apps and you can have Claude
1:28actually take actions for you. So, to
1:30use the classic example of write me a
1:32caption, instead of just having ChatGPT
1:35write you a caption, you could have the
1:37AI tool write you the caption and then
1:39add the caption to the post, schedule
1:41the post, push it out at the exact
1:43moment that it is optimally going to get
1:45the most engagement, and then learn from
1:47the post. So, it's able to actually take
1:49actions, not just write things. But,
1:52I've talked about Claude quite a bit in
1:53some of my recent episodes, so I'm not
1:54going to bore you by talking about all
1:56of the basics Today, let's get right
1:57into the strategy. The R in RAMP stands
2:01for research. This is the ideation
2:03phase. This is where you are deciding
2:05what it is that you're going to post.
2:07Throughout this RAMP workflow, there are
2:08going to be seven key problems that I
2:10identified that Claude can help you
2:12solve that will either help you save
2:14time, energy, effort, or creativity. And
2:16the first problem is I don't know what
2:19to post. Such a common problem. Such a
2:21common point that people get stuck on
2:23just not even knowing where to begin.
2:25And I think not knowing what to post is
2:26caused by one of two main culprits. One
2:29being just lack of ideas. Like you just
2:31genuinely have no idea what you could
2:34even talk about. Like you have no idea
2:36what in the world you could even post
2:37about. And I think that that is the
2:39minority of people. I think the majority
2:41of people are actually stuck because of
2:43the curse of knowledge. It's really hard
2:45to remember what it was like to be a
2:47beginner. As an expert, as someone who
2:49has a personal brand, as someone who has
2:50some sort of knowledge or experience or
2:52credibility in a certain field, it's
2:54really hard to put yourself in the shoes
2:55of the beginner and not know what you
2:58currently know. And so that is exactly
3:00where Claude CoWork can come in.
3:02Essentially, you're going to task Claude
3:03CoWork with the weekly responsibility of
3:06creating an Instagram research summary
3:08for you. In order to do this, you have
3:10two main options. Option number one is
3:12to just use Claude. Option number two is
3:15to use a more advanced tool like Poppy
3:17AI that still ultimately relies on
3:19Claude for a lot of its job, but it's a
3:22little bit more advanced and it has some
3:24extra benefits and features like the
3:26ability to actually look at content and
3:28describe it visually, not just like
3:30transcribe what the text is saying. To
3:32set this up, you're going to use your
3:34own taste and preferences to select your
3:36favorite accounts, maybe competitors,
3:38maybe people outside of your niche,
3:40whatever, just your favorite accounts,
3:41your favorite content creators, the
3:42people who you look up to, the people
3:44who you want an audience like theirs or
3:46you want to create content in the way
3:48they do. And you are going to give the
3:50links to these profiles either to
3:52Claude, or you're going to put them into
3:55a Poppy AI board. In addition to your
3:57favorite profiles, the profiles that you
3:59want Claude or Poppy to emulate, I also
4:02recommend connecting it to some sort of
4:03saved folder. Whether you have a saved
4:05folder on Instagram, or you have some
4:07fancy Google Sheet that can track all of
4:09your saved posts, you want to give
4:11Claude or Poppy access to that, so that
4:14it's able to pull information not just
4:15from these 10 stock accounts, but from
4:17any post that has inspired you in the
4:19last 7 days. If you want a little bit
4:20more detail on how to set that up, I
4:22covered that a few weeks ago in a
4:23previous episode, so I will link that up
4:25somewhere on the screen right now and in
4:27the show notes. But essentially, what
4:29you're going to then have either Claude
4:30or Poppy AI do is once a week go through
4:33the most recent posts on one of your 10
4:36favorite profiles, or go through all of
4:38your recently saved inspiration posts,
4:41and generate ideas from them. Come up
4:43with actual things that you could post
4:45about, topics you could cover, formats
4:47you could experiment with, based off of
4:50what you have actually been inspired by
4:51in the real world, and then just
4:53connecting it to your niche. The second
4:55big problem that people face is bad
4:57hooks. Your hook is everything. The
4:59first thing that the algorithm looks at
5:01is whether or not your reel has a good
5:03skip rate. If a lot of people are
5:05skipping your reel, it's not very
5:06engaging, it doesn't matter what you
5:07said in the rest of the reel, people are
5:09skipping it, and so Instagram ain't
5:10going to show it to nobody. But if you
5:12have a really low skip rate, which means
5:13that people are not skipping your reel,
5:15they're watching past the first 3
5:17seconds, then Instagram says, "Hey,
5:19maybe this is a good reel," and it
5:20starts looking at other factors, such as
5:22likes and shares. But it all ultimately
5:25goes back to the hook. The hook is
5:26ultimately what decides whether or not
5:27the reel will live or die. But I believe
5:30one of the reasons that people's hooks
5:32suck is kind of again the curse of
5:34knowledge. They're kind of like jumping
5:36in mid-conversation, or they don't
5:37understand whether or not the reel would
5:39make sense to a stranger. And that is
5:41ultimately the litmus test that I need
5:43your reels to pass. Would this make
5:45sense to a stranger? The words that
5:47you're saying, are they simple? Are they
5:49concise? Are they easy to understand?
5:51The visual on the screen, is it grabbing
5:53my attention? Is it easy to understand?
5:55Can I decipher what I'm looking at?
5:57Those things are essential if you want
6:00to hook someone in to watch the rest of
6:02your video. But again, because of the
6:03curse of knowledge, you might think,
6:05"Well, yeah, this is obvious. This is
6:06simple." But this is only obvious and
6:08simple because you've been doing this
6:09thing for 5 years. Is this attention
6:11grabbing? Well, yeah, I think it is
6:12attention grabbing because you know
6:14exactly what this visual is. You know
6:15exactly what I'm looking at, but a
6:17stranger doesn't. A stranger doesn't
6:19know why they're looking at it. You have
6:21the context of every other reel that
6:22you've posted and everything else that
6:23you have lived and shared over the last
6:25few months or years, but most people who
6:27are viewing your reels are either
6:29literal strangers who have never seen
6:30your content before, or they're
6:32followers, but they're still basically
6:34strangers because they don't see your
6:35content that often. And so, we are going
6:38to use Claude to do this litmus test for
6:41us, to decide whether or not this would
6:44make sense to a stranger. And to take it
6:45a step further, whether or not it would
6:47actually be attention grabbing and stop
6:50the scroll of a stranger. The automation
6:52that I would recommend building to solve
6:53this problem is one of two things.
6:55Either an automation that is going to
6:58come up with hooks for you that
7:00accomplish everything that we talked
7:01about so far, or an automation that's
7:03going to read through the scripts that
7:05you have written, the hooks that you
7:07have come up with, and help you either
7:09refine them or approve them, or just
7:11decide whether or not they pass the
7:13test. way to do this is just to use good
7:16old basic Claude and to copy and paste
7:19your scripts or your ideas right into
7:21Claude, and then give it the
7:22instructions about the litmus test that
7:24we've been talking about. The kind of
7:26middle ground would be to have an
7:27automated task using Claude Co-work
7:30where it is pointed at a database where
7:32you keep your scripts, maybe like a
7:34Google Drive, and then once a week it's
7:36going to go through the scripts that you
7:37have written in Google Drive and give
7:39you a pass or fail. It could give you a
7:41grade. It could give you feedback,
7:43however much detail you want it to give
7:44you. And then the third and most
7:46advanced way that you could build this
7:48is using a tool again like Poppy AI
7:51where it's analyzing content. It's
7:53analyzing what you've posted in the
7:54past. It's analyzing your competitors.
7:56It's analyzing your favorite accounts.
7:57It's analyzing the post that you have
7:59saved. And then it is using all of that
8:01information to come up with scripts for
8:04you. Back in 2016 when I started my
8:06first real online business, I remember
8:08that my head was filled with so many
8:10what ifs. What if no one buys this? What
8:13if I'm an impostor? What if there's no
8:16market? What if I can't sell? What if
8:18what if what if? What if this is all
8:20just a big waste of time and I'm just
8:22banging my head against the wall? But
8:23what I wish someone told me back then is
8:25just like you can imagine all the
8:27negative what ifs, there are just as
8:29many if not more positive what ifs. What
8:32if this works out? What if this is my
8:34breakthrough? What if this is what sets
8:35me financially free? And thanks to one
8:37of today's sponsors, Shopify,
8:40it's easier than ever to turn those
8:41positive what ifs into reality. Shopify
8:44is the e-commerce platform behind
8:45millions of businesses around the world
8:47and it now represents about 10% of the
8:50entire e-commerce market in the US. From
8:52some of the most famous and well-known
8:54brands in the world like Gymshark to
8:56solopreneurs, Shopify has you covered.
8:59Shopify helps you get the word out about
9:00your e-commerce business as if you had
9:02an entire marketing team behind you. It
9:04easily helps you create email and social
9:06campaigns so that you can attract
9:08customers wherever they're scrolling.
9:09And if you ever get stuck, Shopify has
9:1124/7 round-the-clock award-winning
9:14customer support. That way you can
9:16tackle the important tasks from
9:18inventory to payments to analytics all
9:20in one place. No need to bookmark
9:22multiple websites and sign up for
9:24multiple tools. You can do it all in
9:25Shopify. It makes your life easier and
9:27it makes your business operations run
9:29smoother. It's time to turn those what
9:31ifs into
9:32with Shopify today. Sign up for your $1
9:35per month trial at shopify.com/tribe.
9:39Go to shopify.com/tribe.
9:42That's s h o p i f .com/trive.
9:47Real quick though, I want to pause and
9:48say you might already be asking
9:49yourself, you might already be
9:50frustrated watching this thinking, how
9:52do I build this? I don't know how to
9:53create any of this Brock. Neither do I
9:56and that is the magic of using a tool
9:57like Claude Co-work. You can just
9:59describe to it what you want. You can
10:02basically regurgitate what I'm saying in
10:03this podcast into your Claude Co-work
10:07and then have it build the thing for
10:08you. And if it builds something wrong,
10:10tell it what you want differently. Talk
10:12to it like you would a human being. You
10:14don't have to know how to code, you
10:15don't have to know how to set anything
10:16up. All you have to do is use your human
10:18brain to imagine what could be possible.
10:22Oh well, I think it would be really
10:23really helpful if when I see a post that
10:25I'm really inspired by, I could save it
10:28and then Claude Code could reference it.
10:30Okay, well tell Claude Code that and
10:32have it come up with the solution for
10:33you. It'll probably walk you through
10:35setting up an automation so with one
10:37click when you save a post, it goes into
10:39some special folder or goes into some
10:41special Google Drive or some special
10:43Google document and then it is able to
10:45set up its own reoccurring task to then
10:47go into that document and pull out the
10:49saved post and then analyze it and then
10:51give you feedback as to why it was
10:52inspirational and how you could use in
10:54your account. Again, you don't have to
10:55be techy. I don't know how to set any of
10:57this up myself. Just stay in Claude
11:00Co-work. Stay in Claude Code. Stay in
11:02Claude. That is what I want you to do.
11:04That's what I want to challenge you to
11:05do. Don't leave it. Don't get frustrated
11:07and go try to build something on your
11:08own. Just continue asking it questions
11:10and pushing it to either find a solution
11:13or to have you help it create that
11:16solution. That was all part of the R in
11:18the ramp method, the research phase. Now
11:20we're going to move on to the A which
11:22stands for assemble, which is when you
11:23are creating, when you're putting
11:25together your reels, when you're making
11:27your carousels, when you're filming your
11:28actual content, how can Claude help you
11:31be more efficient that process? Well,
11:33speaking of efficiency, problem number
11:34three that I want to address is
11:36inefficient filming. And I think
11:38inefficient filming is caused by a few
11:40root causes. And those causes ultimately
11:42boil down to not having a plan. You just
11:45start recording. You have like a random
11:47script and you're like, all right, well,
11:48I guess I'm just going to start filming
11:49this now. And then halfway through
11:50you're like, oh yeah, I should probably
11:52go stand over here for this. Oh, oh
11:53yeah, I should probably have a prop for
11:55this part of the reel. Oh, you know
11:56what, I should probably change scenes.
11:57Oh, you know what, I should probably
11:58change shirts so I'm not in the same
12:00exact clothes in every single reel. It's
12:02inefficient and it slows you down. Even
12:04if you're just doing something as simple
12:05as a talking head reel where you have
12:07one camera here and one camera here and
12:09you're going back and forth, you don't
12:10want to have to keep stopping while
12:11you're filming so that you film clip
12:13number one and then clip number two and
12:14then clip number three. Instead, you
12:16want to film clip number one, three,
12:18five, two, four, six. That way it's much
12:21more efficient and you're able to get
12:23done filming that much faster. And
12:25you're able to take those windows of
12:26time when you're feeling good, looking
12:28good, and ready to record, whether it's
12:3030 minutes or 3 hours, and actually make
12:32the most of them. And so the automation
12:34that I recommend building here is having
12:36Claude create your shot list for you.
12:39Basically, have Claude be your director
12:41and tell you when you need to film what.
12:43The way that I do this is I have it
12:45first prioritize low-hanging fruit. So
12:47if there's a reel that doesn't require
12:49any cuts, it can all just be filmed in
12:51one take in one single shot talking to
12:53one camera, I'm going to start with that
12:55because that's easy. That's low-hanging
12:57fruit. That's a reel that's going to
12:58take me two or three minutes to record.
13:00Then, I have it go for the easy content
13:03that might require multiple shots, but
13:05it's still simple. It's a reel that's
13:07going to be 17 seconds long. It is a
13:09B-roll clip that's going to be 3
13:11seconds, right? It's these short little
13:13easy content. And then I have it sort
13:15everything based off of location. So if
13:18I'm going to batch, let's say seven
13:20reels in an hour and three of them are
13:22going to be in my office, well then I
13:24want to record all three of those at the
13:26same time in my office. Even if the
13:28third one might be a little bit more
13:29complex, might take a little bit more
13:31time, it's still more efficient to stay
13:33in my office and record one, two, three
13:35than it is to record number one and
13:37number two in my office and then go out
13:38in my living room and film a couple more
13:40and then go in my backyard and film a
13:41couple more and then come back to my
13:42office for the final reel. That's how I
13:44like to break things down. You might
13:46have a different exact protocol that you
13:48like to follow when you're filming your
13:49reels, but essentially, you are having
13:52Claude be your director. You're having
13:54it take the entire set of scripts or the
13:57reels that you plan on creating in a
13:59certain day and you're having it plan
14:01them out for maximum efficiency. And
14:03again, you could do this manually by
14:05taking all of your scripts and copying
14:07and pasting them into normal Claude or
14:09you can set up an automation. So, let's
14:10say hypothetically, by Wednesday at
14:13midnight, you have all of your scripts
14:15done. So, that means whether you make
14:16them on Saturday, Sunday, Monday,
14:18Tuesday, whatever, by Wednesday at
14:19midnight, you have all of your scripts
14:21done that you plan on filming on
14:23Thursday and then on Thursday morning at
14:252:00 a.m., you're going to have Claude
14:27Co-work take all of those scripts and
14:29build your shot list for you. Besides
14:31inefficient filming, problem number four
14:33is an inefficient schedule altogether.
14:36Task switching is a major source of
14:38inefficiency in business and really in
14:40life. Every time you switch from one
14:42task to another, you don't just lose the
14:45time that it took to switch, you also
14:47lose the mental momentum that you had
14:50when you were sticking with one task.
14:51And so, I think a huge problem that a
14:52lot of people make, especially a lot of
14:54solo preneurs and solo brand owners, is
14:57that you film and then you edit and then
15:00you write your script and then you
15:01schedule it and then you start over. You
15:03do script and then you film it and then
15:05you edit it and then you write your
15:06caption and then you schedule and then
15:08you start over. And every single time
15:10you're switching tasks and every time
15:11you are switching to a new thing and
15:13every time you're starting a new video
15:15over, it's really inefficient. It's
15:16really slowing you down. Instead, I've
15:19shared my process before, but what I
15:20like to do is break these batches of
15:23time down into even smaller chunks. So,
15:25I will have a maybe 30-minute, maybe
15:273-hour, maybe 6-hour window where I'm
15:30filming as much as possible. In fact, to
15:32kind of let you peek behind the curtain
15:33right now, today is a podcast batching
15:36day. So, I'm going to record as many
15:38podcasts as I possibly can before I lose
15:40my voice, and then I'm going to give
15:42them to my editor to edit them over the
15:45course of weeks. Instead of the
15:47old-school way that I used to do things
15:48where I would record one episode today,
15:50and then a few days later I'd record
15:51another one, and then a few days later
15:53I'd record another one. No, that's
15:55inefficient. The same thing applies to
15:57your Reels. Record as much as you can in
15:59one possible time. Then edit as much as
16:01you can in one possible time. Before all
16:03that, plan as much as you can in one
16:05possible time. Every single time you
16:07switch tasks, you lose mental momentum.
16:10And so, the automation that I recommend
16:12building is either having Claude Co-work
16:15take over your entire schedule and
16:17optimize your day-to-day lives so that
16:19you're not having to switch tasks so
16:21often that you're able to stay more
16:22efficient and more on schedule and more
16:24in a routine. Or, if you don't want to
16:26go full cyborg and let Claude Co-work
16:29manage your entire life schedule, you
16:31can at least let it manage the other
16:32little tasks in the process. I'm sure a
16:35moment ago as I said, "I give my podcast
16:37to an editor to edit." You were
16:39thinking, "Well, that's great, Brock,
16:40but I don't have an editor." Yes, you
16:42do. Claude Co-work can be your editor
16:44for you. There are multiple plugins. My
16:46personal favorite is using Remotion as a
16:49plugin for your Claude Co-work that will
16:51allow you to edit your content so much
16:54faster. You can also use an AI tool like
16:57Gling AI where you can just upload all
16:59of your raw content and let an AI tool
17:02do at least the rough cut of the editing
17:04for you. That way, you don't have to
17:06worry so much about spending hours
17:07editing or spending hours coming up with
17:09scripts or spending hours writing your
17:11captions because you know that these
17:12sophisticated AI tools are able to take
17:14care of those things for you. And this
17:16allows you to do more of what you do
17:17best, or if nothing else, the thing that
17:19only you can do, which is putting your
17:21face on camera and being the person to
17:22actually hit record and be in your
17:25content. My personal motto when it comes
17:27to money is simple: slow and steady wins
17:29the race. Small, consistent investments
17:31generally beat trying to time the market
17:33with big moves. And that's why I am so
17:34fired up to introduce you to today's
17:36sponsor, Wealthfront. Wealthfront helps
17:38you tune out the noise and earn more on
17:39every dollar with a high-yield cash
17:41account and sophisticated, yet
17:43easy-to-use investment products that
17:45keep your money working for you so that
17:46you can focus on what only you can
17:48control. And the Wealthfront cash
17:49account offers you access to a 4.30%
17:53variable APY on your uninvested cash for
17:56a limited time. It also has zero monthly
17:58fees and cash categories that let you
17:59easily bucket money into savings goals
18:02within one cash account. That way, all
18:04of your money management is in one
18:05place. And Wealthfront has allowed me to
18:07give you a special offer that isn't
18:08available to the general public. You
18:09start with a 3.30%
18:12base APY from program banks. New cash
18:15account clients can get a Build Your
18:16Tribe exclusive 0.75%
18:20APY boost for your first 3 months on up
18:23to a $150,000
18:25balance. Then, you can add another 0.25%
18:28APY increase, no expiration date or
18:31balance limit, just by enabling a $1,000
18:34a month direct deposit and maintaining a
18:37funded investment account, bringing the
18:38total APY to an impressive 4.30%.
18:42Join the 1 million plus people who are
18:44already building long-term wealth with
18:46confidence. Start earning up to 4.30%
18:49variable APY today by heading to
18:51wealthfront.com/byt.
18:55Terms and conditions apply. This has
18:56been a paid testimonial from a current
18:58client of Wealthfront, which creates a
18:59conflict of interest. Client experiences
19:01will vary. Wealthfront brokerage is not
19:03a bank. The base APY is as of January
19:0530th, 2026 and is subject to change. For
19:07more information, please see the episode
19:09description. And then the fifth problem,
19:10the final problem that is a part of the
19:12A in the ramp is no carousels. I can't
19:15tell you how many people's profiles I
19:17review and I see 80%, 90%, heck, 100% of
19:21their posts are Reels. Reels are great,
19:24don't get me wrong. Reels can be a great
19:25way to grow. Reels are not dead, but on
19:28average carousels get more engagement.
19:30On average, when all things are equal,
19:33if engagement is equal between a Reel
19:34and a carousel, the carousel will get
19:37more reach. Carousels are one of the
19:39best and most underrated ways to grow on
19:41Instagram, but most people aren't
19:42posting them because they feel like a
19:44lot of work. It's like, "Oh my gosh, I
19:45already took all this time to film all
19:47these Reels and now I've got to make
19:48some graphic design heavy posts as
19:50well?" No, you don't. You can have
19:53Claude CoWork create your carousels for
19:56you based off of the scripts you've
19:58already approved, the transcripts of the
20:00Reels that you've already recorded, the
20:02captions you've already written. You can
20:03have all of this content that you've
20:05already taken time, energy, and effort
20:06to make and have it turn into a
20:08text-based or graphic-based or
20:10photo-based post by Claude CoWork. I
20:13have found that the easiest way to do
20:14this is to set up some templates in
20:16Canva and then point Claude CoWork
20:18towards those templates so that whenever
20:20you need a certain post that fits a
20:22certain style, you can tell it to use
20:24this template and it will create a
20:25design that looks how you want it to. It
20:28doesn't look like a cookie-cutter carbon
20:30copy of what everyone else who's using
20:31Claude CoWork to create their carousels
20:33made. It will be actually unique to you,
20:35your brand, your business, your
20:36preferences, and your taste. And of
20:38course it does take a little bit of set
20:39up time in advance to create these
20:41templates in Canva, but once you do
20:43that, Claude CoWork can do the rest and
20:45can turn your Reels into carousels just
20:48like that. The M in the ramp method is
20:51multiply and it's multiply because I am
20:53the king of the anti-hustle hustler
20:56club. I am anti-hustle culture. I do not
20:58believe in burning the midnight oil and
21:01working harder and that's how you're
21:02going to grow on Instagram. Sure, work
21:05hard. I'm definitely a fan of working
21:06hard, but sacrificing what life is all
21:09about, sacrificing your friends and
21:10family, the people you love and the
21:12things you love to do in order to make
21:13another reel, no. I I don't get down
21:16with that. That's That's not me. I am
21:18someone instead who likes to create one
21:20post and have that multiply into three
21:23or six or a dozen different pieces of
21:26content. Do one piece of work and have
21:28it scale. And I think one of the big
21:31problems that people run into is they're
21:33not scheduling their content. In fact,
21:35let me ask you this. At the time that
21:37you are hearing this right now, do you
21:38have at least 14 days of content that is
21:41already done, edited, captioned, and
21:44scheduled? Like if you were to go into a
21:46coma right now, would your social media,
21:48would your Instagram run on autopilot
21:50for the next 14 days? My guess is that
21:5386% of you, if not more, are answering,
21:56"No, I don't. I don't have that many
21:58posts." Maybe you have a couple, maybe
21:59you have a week, but for most people,
22:01you don't have even 2 weeks of breathing
22:04room. That is stressful. No wonder you
22:07are constantly stressed out. No wonder
22:08you're always on the verge of burning
22:10out. Instead, what I recommend doing is
22:12the crazy thing that no social media
22:14managers, no social media experts talk
22:16about, which is don't post for the next
22:192 weeks. Don't post a single post for
22:22the next 2 weeks. Instead, take the next
22:252 weeks to create as much as possible.
22:28Use everything from the R and the A, the
22:31research and the assemble phase of the
22:33ramp method to create or as the A says,
22:35to assemble as many posts as possible
22:38and then schedule them or build the
22:41automation that I recommend building,
22:43which is having Claude Co-work schedule
22:46them for you. But whoa whoa whoa, wait
22:47wait wait. Don't just schedule them
22:49once. Use Claude Co-work to schedule
22:52them once and then again 90 days from
22:54there and then again 90 days after that.
22:56You could even get so advanced as to
22:58build an entire system, an entire
23:01dashboard where Claude code is able to
23:04like pull all of your posts and to
23:06decide when a certain post needs to be
23:08reposted and what's the ideal window.
23:09That's getting a little bit advanced.
23:10We're going to talk more about
23:11dashboards in just a second. But, if
23:12nothing else, I use Metricool to
23:14schedule all of my posts. And what I
23:16should say more accurately is that
23:18Claude Co-Work schedules all of my posts
23:21for me in Metricool. That way, I don't
23:24have to be the person who's actually
23:25like dragging the post to a certain
23:27time. Okay, make sure that this post is
23:29going live and I'm going to duplicate it
23:31and schedule it for 90 days in the
23:32future. Instead, when my posts are done
23:35being edited, whether I edited them or
23:37an AI tool or my professional editor
23:39edited my reels for me, they're all in
23:42one folder. Claude Co-Work then looks at
23:44that folder once a week. It grabs any
23:47new posts that haven't been previously
23:49scheduled and it schedules them based
23:51off of the rules that I have given it
23:53within Metricool for the future. And of
23:55course, everyone's rules are going to be
23:56slightly different. But, for me, as
23:58someone who's posting about three to
23:59five times today, I had rules that I'd
24:01given Claude so that it doesn't post two
24:03things within the same hour. So, that it
24:05doesn't post two things that are the
24:07exact same topic back-to-back. So, that
24:09it's not posting too many reels on one
24:10day and too many carousels on another
24:12day or one day that's just like seven
24:14memes for some reason. I have it balance
24:16all these different formats and all
24:17these different things that I usually
24:19want to keep in mind. But, then it's
24:20able to do the work that doesn't take
24:22any creativity. It doesn't take any
24:24human mindset or taste or personality or
24:27preferences. It's just taking my rules
24:30and following them for building out my
24:32content schedule and then duplicating
24:34those posts and making sure that I have
24:35post scheduled for the future. And that
24:38is how, at the time of recording this, I
24:39have over 150 posts scheduled for 2027,
24:43which, at the time of recording this, is
24:456 months from now. And in the P in the
24:47ramp method is process. Not process as
24:50in like your process, but processing
24:54all of the content that you have posted.
24:56Basically, analyzing everything that you
24:58have posted so far to to determine what
25:01works. So, you're not constantly
25:02grasping at straws and trying to come up
25:04with new posts and trying to reinvent
25:05the wheel. Instead, you have a certain
25:07bank of five or 10 or a dozen different
25:10posts, five, 10, or a dozen different
25:12topics, five, 10, or a dozen different
25:14formats that you can use on repeat. You
25:17can constantly mix and match different
25:19topics and different formats because you
25:21know that these are the things that are
25:22going to work. Of course, you can always
25:24experiment and I always recommend having
25:26some room for experimentation and trial
25:29of new formats and new topics, but for
25:30the majority of your content, you're not
25:32having to reinvent the wheel. You're
25:33just using what has proven to work in
25:35the past. And this solves problem number
25:37seven, our final problem, which is I
25:39have no clue why this did well or I have
25:41no clue why this didn't do well. I
25:43thought this post would do great and it
25:44didn't. I thought this post would do
25:45horribly and it did really good. When
25:48you have Claude CoWork or even Claude
25:50Code create an entire dashboard for you,
25:52it's able to analyze your content on a
25:55much deeper level and notice trends that
25:57you might be too close to notice
25:59yourself. It's kind of like having a
26:00content expert or an outside opinion on
26:03your post to constantly be giving you
26:05feedback as to why certain things did
26:07well or didn't. I know this might have
26:09sounded like a lot. I know this might
26:10have sounded complex, but I want to
26:12challenge you to build one thing. That's
26:13your homework. Like this episode, make
26:15sure you're subscribed to the podcast
26:16and then build one automation, one thing
26:19from the RAMP method, create it within
26:22Claude CoWork or Claude Code today and
26:25your future self will thank you. Thank
26:27[music] you so much for watching and as
26:28always, happy networking.
26:38>> [music]

About this transcript

This page contains the full transcript of How To Use Claude To Grow Your Instagram On Autopilot by Build Your Tribe, generated from the public captions YouTube serves with the video. The transcript has 5,688 words across 799 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.