How To Use Claude Cowork Like a PRO (Automate Everything) — Transcript
Full transcript
- 0:00Now, every single day, Claude Co-work
- 0:01searches for the latest trending AI
- 0:03topics in my niche and writes the posts
- 0:06for all of my social media platforms in
- 0:08my exact brand voice and they get
- 0:10published automatically without me even
- 0:12having to open up a single app. Another
- 0:15workflow checks my emails every single
- 0:17morning, it drafts replies and it has
- 0:20all of them ready before I've even had
- 0:22my first cup of coffee for the morning.
- 0:24Before I take my first sip. Every task
- 0:27that used to take me all day is already
- 0:29done. And in this video today, I am
- 0:32going to be walking you through
- 0:33everything that you need to know about
- 0:35Claude Co-work from the setup and the
- 0:38key features to building a full workflow
- 0:40like this from scratch. And by the end
- 0:43of this video, you'll know exactly how
- 0:45to set this up for yourself. Not a demo,
- 0:48not a concept, something that is real
- 0:50that saves you hours every single week.
- 0:54And everything that I'm going to be
- 0:55showing you in today's video, the
- 0:56prompts, the brand voice template, the
- 0:58skill files, all of it is inside our
- 1:01free school community. There's already
- 1:02over 27,000 people already in there and
- 1:05they're already building and helping
- 1:06each other out. So, what are you waiting
- 1:08for? Go and check it out. The link is
- 1:10down in the description. But right now,
- 1:12let's get started. So, now starting off,
- 1:15it's very important that we set up our
- 1:17workspace, okay? So, let's start off by
- 1:19downloading the Claude desktop app,
- 1:21okay? So, you're going to go over to
- 1:23claude.ai
- 1:24and then you're going to hit download
- 1:26and you are going to install it. And
- 1:27then you're going to sign in with your
- 1:29existing account. You are going to need
- 1:31the Pro or the Max plan for Co-work to
- 1:34actually work for you, okay? So, once
- 1:36you are in, you'll see three tabs at the
- 1:38top. It's going to be chat, Co-work and
- 1:41code. Then you're going to click on
- 1:42Co-work and it's going to ask you to
- 1:44select a folder. Now, this is really
- 1:46important, okay? Don't point it at your
- 1:48desktop or even documents folder.
- 1:51>> [music]
- 1:51>> Co-work works inside whatever folder you
- 1:53give it, okay? So, it reads the files,
- 1:56it creates the files, and also it saves
- 1:58the output. So, all of that is inside
- 2:01one specific folder that you choose. So,
- 2:03basically, if you give it your whole
- 2:04computer, things are going to get messy
- 2:06really fast. So, what I would suggest is
- 2:09creating a brand new empty folder, okay?
- 2:12Then, you're going to call it Co Work
- 2:14Workspace, and then you're going to
- 2:15point Co Work at that folder. And now
- 2:17that it has a home, everything that it
- 2:19builds will live right here. Okay, so,
- 2:22let's create one file inside that
- 2:24folder. Then, we're going to call it
- 2:26about-me.md, okay? And then, you're
- 2:28going to
- 2:30write two paragraphs, basically who you
- 2:33are, what your business does, who your
- 2:35audience is, what you care about, and
- 2:37then [music] Claude reads this at the
- 2:39start of every single session. Now, you
- 2:42never ever have to re-explain yourself
- 2:44ever again, okay? And the cool thing is
- 2:45that Claude reads this at the start of
- 2:47every session, meaning that you never
- 2:49have to re-explain yourself ever again.
- 2:51Okay, so now, last thing, go over to the
- 2:53settings, and then you're going to click
- 2:54the Co Work tab, and then you're going
- 2:56to add global instructions. So, these
- 2:58are the rules that apply to every single
- 3:01Co Work session. Now, mine says, "Always
- 3:03confirm before deleting or overriding
- 3:06any file." It's important to keep these
- 3:08responses concise and to [music] have
- 3:10basically no filler. Now, think of this
- 3:12as that initial [music] brief that you
- 3:15would give a new hire on day one, okay?
- 3:18Someone just arrived in your company,
- 3:20and you're giving this to them on the
- 3:21very first day of work. Basically, you
- 3:23write it once, and it lasts forever.
- 3:25They'll always know that thing. Now, one
- 3:27tip that saves me a lot of headaches is
- 3:30basically just to set up your computer
- 3:32so that it never sleeps while it's
- 3:35plugged in. Co Work runs locally on your
- 3:37machine, so if your laptop falls asleep
- 3:39in the middle of a task, it just stops.
- 3:41Now, later on in the video, I am
- 3:42actually going to be showing you how to
- 3:44send tasks to Co Work straight from your
- 3:46phone using Dispatch. So, you're going
- 3:48to want to stick around for that. But,
- 3:49[music] also, on that note, that only
- 3:52works if your computer is awake, okay?
- 3:54So, keep that in mind.
- 3:55>> [music]
- 3:55>> Now, that's your workspace. The folder,
- 3:59the context file, the global
- 4:00instructions, the sleep settings,
- 4:01everything from here builds on top of
- 4:05this.
- 4:05Now, let's get into the skills and
- 4:08connectors.
- 4:08>> [music]
- 4:09>> So, there are two things that you need
- 4:11to set up before you run a single
- 4:12workflow. That is the skills and
- 4:15connectors. So, do these once and every
- 4:18future task get significantly better.
- 4:21Let's start off with the skills. On the
- 4:22left sidebar, click on customize and
- 4:24then on skills. Now, without skills, you
- 4:27are basically explaining how you want
- 4:29things done from scratch every single
- 4:31time. And I mean, that can take a lot of
- 4:33time. So, now, with a skill, you
- 4:35basically just teach it once.
- 4:37>> [music]
- 4:37>> You teach it the steps, the format, the
- 4:39rules, and then it follows that playbook
- 4:41every single time. And, let's honestly,
- 4:44it's the difference between training an
- 4:46employee once versus re-explaining the
- 4:49job every single morning during a brief.
- 4:52You can kind of get a why it's going to
- 4:53save you so much time. Now, you want to
- 4:55click on browse plugins. And then,
- 4:58you're going to search for the marketing
- 5:00plugin and then you're going to install
- 5:01it. And this gives you pre-built skills:
- 5:05draft content, brand review, campaign
- 5:07plan, SEO audit, and also email
- 5:10sequence. Now, you are going to
- 5:11customize them later. And now, let's set
- 5:14up our connectors. Go back to customize
- 5:16and then click on connectors. Now, this
- 5:18is where you link the tools that you
- 5:20already use to Co-Work. So, for example,
- 5:23it'd be things like Gmail, Google Drive,
- 5:26Google Calendar, your Slack as well.
- 5:29These aren't integrations that just pass
- 5:32data. So, Co-Work genuinely uses these
- 5:34tools the same way that you would. So,
- 5:37just connect the ones that are relevant
- 5:39to your workflow. Now, if a tool that
- 5:41you need isn't in the built-in list, you
- 5:43can simply just add yourself through a
- 5:45custom MCP connection. And that's
- 5:47exactly what we're doing with Blotato. I
- 5:51always connect Blotato as well. I use
- 5:53CoWork to handle my research and create
- 5:56posts for my audience. So, it's
- 5:57literally my full content agent. But, at
- 6:01some point, that content needs to get
- 6:03published. So, Blotato is what gets it
- 6:06there. It's a social media automation
- 6:08tool, which lets you connect your social
- 6:10accounts, and it handles the scheduling,
- 6:12the posting across LinkedIn, X,
- 6:15Instagram, TikTok, the works. And it
- 6:17does all of that from one place. Now,
- 6:20this alone it saves me hours every
- 6:22single week. I don't have to manually
- 6:23post on all of these places. And to
- 6:26connect it, all you have to do is just
- 6:27scroll down to add custom [music]
- 6:29connector, and then you name it Blotato,
- 6:31you paste in the URL, and I'll just
- 6:34leave that in the description to make it
- 6:35easier for you. And then, you're going
- 6:37to hit connect. [music] And now, your
- 6:39browser opens, you'll approve access,
- 6:41and that's it. Now, once you're in
- 6:44Blotato, all you have to do is just head
- 6:45over to accounts, and then connect your
- 6:47social profiles. So, your LinkedIn, your
- 6:50X, your Instagram, TikTok, whatever
- 6:52platforms you usually post to. Now,
- 6:56that's all the setup that Blotato needs.
- 6:59So, from here, CoWork basically just
- 7:01handles all the rest. Oh, and also, by
- 7:02the way, if you want to try it out, just
- 7:04type in the code Zeno 30 so that you can
- 7:07get 30% off for your first 3 months. The
- 7:09link is down in the description below.
- 7:12Now, once it's connected, CoWork
- 7:14actually controls Blotato. Okay? So,
- 7:16writing the captions, scheduling the
- 7:17posts, managing your queue, even
- 7:19generating the carousels. There's no
- 7:22dashboard, no manual work on your side.
- 7:24So, two rules that you have to remember
- 7:26before you start, read every permission
- 7:28request before clicking allow, and one
- 7:31job per task. Never stack multiple
- 7:34objectives
- 7:35>> [music]
- 7:35>> in one prompt. If you split them, the
- 7:38output quality is so much better. So,
- 7:42skills gives Co-Work expertise,
- 7:44Connectors gives it hands. [music]
- 7:46And now, let me show you the workflow
- 7:49that I use every single week. Now,
- 7:51before I write anything, there's one
- 7:53thing that Co-Work needs that it doesn't
- 7:55have yet. It needs to know how you
- 7:58write.
- 7:59>> [music]
- 7:59>> So, it's basically like teaching Co-Work
- 8:02your brand voice. All you have to do is
- 8:04just start a new task in Co-Work and
- 8:06then type in this exact prompt.
- 8:08"Interview me until you are 95%
- 8:12confident that you can write content in
- 8:14my brand voice. Ask me one question at a
- 8:16time." Simply just put that in and then
- 8:19answer every question that it asks.
- 8:21"What's your niche? What's your
- 8:22audience? What tone do you use? What do
- 8:24you never say? What does a great post
- 8:28look like to you?" Just paste in
- 8:30examples of your best content and this
- 8:32might take you about 15 to 20 minutes
- 8:35the first time, but if you do it
- 8:36properly, you only ever need to do this
- 8:39once. Now, when Co-Work says that it's
- 8:41confident, just tell it to save
- 8:42everything as a file called a
- 8:44brand/voice.md
- 8:46or brandvoice.md file. And you want it
- 8:49to be saved in your Co-Work workspace
- 8:51folder. And then simply just tell it,
- 8:53"Update all my content skills so they
- 8:55always read the brand-voice.md
- 8:58file before writing anything." [music]
- 9:00Now, every skill that you installed in
- 9:02step two, every time it runs, it reads
- 9:05your brand voice document first. Your
- 9:08voice is baked into every output from
- 9:11this point on. You never ever have to
- 9:13explain your tone ever again. So, what
- 9:15you want to do now is you want to start
- 9:17a new task and here's the prompt.
- 9:19"Search for the top three trending
- 9:21topics in AI automation for on the last
- 9:2448 hours. Now, for each one, pull the
- 9:26key inside the engagement angle and why
- 9:29it's resonating right now. Save
- 9:31everything as a research report called
- 9:34weekly-research.md
- 9:37in my Co-Work workspace folder. Now,
- 9:41watch that I 10 panel. Co work bolts its
- 9:43plan before it does anything, okay? So,
- 9:46it searches the web, it cross-references
- 9:48the sources, it extracts insights, it's
- 9:50formatting the report, it's saving it to
- 9:53a folder, and if the plan looks it on,
- 9:55just stop it before it starts.
- 9:58>> [music]
- 9:58>> Catching a mistake here basically takes
- 10:0010 seconds. Catching it when it's three
- 10:02steps later is going to take you about
- 10:0410 minutes. Okay? So, save yourself a
- 10:05lot of time. Now, once the plan looks
- 10:07right, then just let it run. In about 3
- 10:09to 5 minutes, a research report will
- 10:12land in your folder. You'll have the
- 10:14real source, the real insights, and it
- 10:16will all be formatted and ready for you
- 10:18to use. [music] Now, it's time for us to
- 10:20give it a little task. So, let's test
- 10:23out the research. And now for task two,
- 10:25let's let it create some content, okay?
- 10:27So, you're going to start a new task,
- 10:29and then here's the prompt you want to
- 10:31use. Read the weekly research.md file in
- 10:35my co work workspace using my brand
- 10:37voice document and the draft content
- 10:40skill, and then write one post for each
- 10:42of the three topics. Each topic gets
- 10:44four versions, LinkedIn, X, Instagram,
- 10:47[music] and TikTok. Each version should
- 10:49be formatted and toned for that specific
- 10:51platform. Save everything to a file
- 10:53called this week's content.md.
- 10:57Okay. And then, co work reads through
- 10:59the research report and it reads your
- 11:02brand voice document, and then uses the
- 11:04draft content skill, and then it writes
- 11:0712 [music] posts. Three topics, four
- 11:09platforms each, and it's all in your
- 11:11voice. All of it is formatted correctly
- 11:14for each platform. So, LinkedIn gets a
- 11:17professional structure with line breaks.
- 11:19X is going to stay under 280 characters
- 11:22with a hook. Now, each platform gets
- 11:24what actually works on that platform,
- 11:26okay? Not just the same caption that's
- 11:29copy and pasted four different times.
- 11:31>> [music]
- 11:31>> So, what you want to do is review the
- 11:32file, make any edits that you want, and
- 11:34then comes the final piece. This is the
- 11:36last task that we're going to be giving
- 11:37it, and we are going to publish it
- 11:39through Blatato, okay? So, you're going
- 11:41to start a new task, and here's the
- 11:43prompt that you want to use. Read this
- 11:45week's content.md from my Co-Work
- 11:48workspace using the Blatato connector.
- 11:51Schedule all posts to their respective
- 11:53platforms. Split them across Tuesday,
- 11:55Thursday, and Saturday this week. Use
- 11:58peak engagement times for each platform.
- 12:01Okay.
- 12:02Now, Co-Work connects to Blatato and
- 12:04checks which accounts you have
- 12:06connected, and it figures that out
- 12:08automatically, and you don't need to
- 12:10look up any account IDs. It simply just
- 12:12schedules each post to the right
- 12:15platform at the right time. And all of
- 12:17it is queued, all of it is formatted
- 12:18correctly, and all of it is done. That's
- 12:21three tasks. Your entire week of content
- 12:24is now handled.
- 12:26>> [music]
- 12:26>> But, the coolest part is it doesn't stop
- 12:28there.
- 12:29Once your posts are scheduled, you can
- 12:31actually manage your entire content
- 12:33calendar without ever leaving Co-Work.
- 12:36All you have to do is just start a new
- 12:37task, and then just simply just talk to
- 12:39it. Say, "Show me everything scheduled
- 12:42for this week through Blatato." And
- 12:44then, you'll notice that a full queue
- 12:46appears, and every single [music] post,
- 12:49every single platform, every single time
- 12:51slot is all there. And then, you can
- 12:53simply just say, "Move the LinkedIn post
- 12:55to Thursday at 2:00 p.m." And there it
- 12:58is now moved. "That X post feels too
- 13:02safe. Rewrite it with a stronger hook
- 13:04and reschedule for Friday morning." You
- 13:06can put that in, and then Co-Work
- 13:08actually rewrites the caption, and it
- 13:10updates the schedule. See, just like
- 13:12that, so simple, and it's done. Then,
- 13:14you can even put in, "What's scheduled
- 13:16for next week?" Okay? Nothing yet. Then,
- 13:19you're going to take the same research
- 13:21and create three more posts for next
- 13:24week. Okay? 1/3 on X, one LinkedIn
- 13:27article style post, one Instagram
- 13:29carousel caption. Okay. Now, Co-Work
- 13:32actually writes all three, it schedules
- 13:34them, and now you have two weeks of
- 13:36content from one research [music]
- 13:38report. Your entire content calendar
- 13:41becomes a conversation. There's no
- 13:43switching apps, no dashboard clicking.
- 13:45Simply just tell Co-Work what to change,
- 13:47and it handles it through Platypus. Now,
- 13:50here's what makes this better every
- 13:52single time that you run it. Remember
- 13:54the brand voice document that we spoke
- 13:56about earlier? Every time an output
- 13:58isn't quite right, [music] all you
- 13:59simply have to do is that you just tell
- 14:01Co-Work what to fix, and then you tell
- 14:03it to update the brand voice file with
- 14:06that specific correction. Once you get
- 14:07to the 10th [music] time that you've run
- 14:09the system, it's a dialed into your
- 14:11exact voice, your exact style, and your
- 14:14exact preferences in a way that would
- 14:17take a human assistant so many months or
- 14:20even years just to learn. Now, that's
- 14:23the connected workflow. Research,
- 14:25create, publish, manage, all inside
- 14:28Co-Work, all in [music] just one
- 14:30workspace.
- 14:32And now, let's make it run without you.
- 14:35[music] Let's make this even better. So,
- 14:37everything that you just saw, the
- 14:39research, the content creation, the
- 14:40Platypus publishing, right now you are
- 14:43still triggering [music] each task
- 14:45manually, which is already a massive
- 14:47time saver, but there's also a version
- 14:49of this where you don't [music] trigger
- 14:51anything at all. Inside any Co-Work
- 14:54task, simply just type in {slash}
- 14:56schedule, and then it opens up a
- 14:58scheduling panel. Then, what you do is
- 15:00you set the time, you set the frequency.
- 15:02It can be daily, weekly, every Monday at
- 15:059:00 a.m. Pick whichever option makes
- 15:07sense for your content calendar. Now,
- 15:09here's the important thing. Every
- 15:11scheduled task runs as its own
- 15:14independent session. So, they don't all
- 15:17just simply chain together. One task
- 15:19doesn't trigger on the next. So, you
- 15:21have two options. Option one, [music]
- 15:23you can schedule them with time gaps.
- 15:25So, if research will fire at 8:00 a.m.,
- 15:27content creation will fire at 9:00 a.m.
- 15:30By then, the research file is already
- 15:32done. That's already in your folder. You
- 15:34can say publishing should fire at 10:00
- 15:36a.m. And by then, the content is already
- 15:39there. So, each one picks up where the
- 15:42last one left off because they're all
- 15:44reading from the same workspace folder.
- 15:47And then you get into option two, and
- 15:49that is combine the whole thing into one
- 15:51scheduled task. So, one detailed prompt
- 15:54that does all three steps. A single task
- 15:57that has access to all of your
- 16:00connectors and skills so that it can
- 16:02research, write, and publish to the
- 16:04Blurtado in one run. Now, either way,
- 16:07each whichever option you choose, Monday
- 16:09morning you wake up, you open up your
- 16:11laptop, your research report is in your
- 16:13folder, your posts are written, your
- 16:15Blurtado queue is filled up for the
- 16:18week, and you did none of it. Now, do
- 16:20you remember earlier on in the video
- 16:22when I mentioned Dispatch? Here's how to
- 16:24set it up. In the left sidebar of
- 16:26CoWork, find Dispatch, and then it gives
- 16:29you a QR code. You simply just scan it
- 16:31with your phone, or you can just open
- 16:33the URL in your phone, and now your
- 16:35phone is paired to your desktop CoWork.
- 16:37And then you can just queue tasks from
- 16:39anywhere that you are. You maybe you
- 16:42want to train, maybe you're in the car,
- 16:43and you just immediately think of like a
- 16:45cool content idea. All you have to do is
- 16:48just open up Dispatch on your phone, you
- 16:50type it in, and then CoWork queues it
- 16:52for you. And when the scheduled task
- 16:54fires Monday morning, that idea is
- 16:56already in the research brief. So, you
- 16:59are maybe out on a holiday or something,
- 17:02and you want to check your content
- 17:03queue. All you have to do is just ask
- 17:05CoWork to show you what's scheduled
- 17:07through Blurtado, and then it pulls up
- 17:09your [music] full queue, and you can
- 17:11just approve it from your phone, and
- 17:13then it's done. This is what the system
- 17:16looks like after about 30 days. Your
- 17:18folder has weeks of research reports
- 17:21that are all stacked up. Your brand
- 17:22voice document has been refined with
- 17:25every correction. Your Latado queue is
- 17:27always full, and the whole thing runs on
- 17:30a schedule that you simply just set
- 17:32once. You went from manually doing
- 17:34everything to having an employee that
- 17:37[music] can actually work for you while
- 17:39you are sleeping. And that is the full
- 17:43setup. Four steps. Set up your
- 17:45workspace, install your skills and
- 17:48connectors, build the connected
- 17:50workflow, and put it on a schedule so
- 17:52that it runs without you. Now, most
- 17:55people who download Claude never even
- 17:58find Co-Work. The ones who use it for
- 18:01one-off tasks and never build a system.
- 18:03Now, if you actually run what I showed
- 18:05you in today's video, you are going to
- 18:07be getting back hours every single week
- 18:10from the very first week. Now,
- 18:12everything from today, the prompts, the
- 18:13setup guides, all of that is inside our
- 18:16free school community. There is 27,000
- 18:18members in there currently that are
- 18:20learning from each other. Go and join
- 18:23them, and also, don't forget that the
- 18:25link is down in the description below.
- 18:26And also, a bunch of other links for you
- 18:28to check out. Thank you so much for
- 18:30watching, and I will catch you on the
- 18:32next one.
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