How to use AI to make AD creatives in seconds... — Transcript
Full transcript
- 0:00What is good, everyone? We are back with
- 0:02another video. Feels good to be back
- 0:04home, back from my little Japan travel.
- 0:07I'm locked in. I'm ready to get back to
- 0:08the grind. I'm ready to make some
- 0:09banger-ass YouTube videos for y'all here
- 0:11on Roas Beast. And today, I want to
- 0:14break down a little strategy I use to
- 0:16make ad creatives in literally seconds.
- 0:18This couldn't possibly be any more
- 0:21simple.
- 0:22Um literally, just by the click of a few
- 0:24buttons, we can generate high-converting
- 0:25ad creatives based off of actual data
- 0:28that proves that they're going to
- 0:30perform well. Because we're going to
- 0:31scrape data from this little tool I like
- 0:33to use called Trend Track. Now, I'm
- 0:35going to show you guys an example of
- 0:36doing this for an e-com brand. However,
- 0:39this can be done for
- 0:42any sort of business, whether it's a
- 0:43service-based business like a
- 0:45construction company, landscaping
- 0:46company, concrete company,
- 0:48um
- 0:49literally any and every type of business
- 0:51you can do this for. Uh you're just
- 0:53going to have to scrape data elsewhere
- 0:55other than Trend Track directly. So,
- 0:57Trend Track, to kind of summarize this,
- 0:58is this little tool that I like to use
- 1:01to basically research competitors
- 1:04um
- 1:04in the same niche as Trenches. So, like
- 1:07if I come to the home page of Trend
- 1:08Track here, I can search up a
- 1:12store. So, I'm going to specifically
- 1:13search for Trenches, and it's going to
- 1:15pop up, and you can track kind of some
- 1:16of the data of Trenches live ads over
- 1:18time, um total monthly visits, etc. But
- 1:22then you can look at similar shops. So,
- 1:24we see like Neurogum India, Neurogum,
- 1:26Smart Caffeine, Neuro Europe, Hella Va,
- 1:29NZ, E1 Shot Energy, Dot Energy Focus,
- 1:32Feel, etc. Um but I can come to one of
- 1:35these businesses. So, we're going to go
- 1:37to just Neurogum for example, and I can
- 1:39look at all of the ads they're running.
- 1:42Every single ad they're running, every
- 1:43single product they're selling, which
- 1:45products sell the best, so on and so
- 1:47forth. So, I can get all of this data
- 1:49from Trend Track of which ads actually
- 1:52perform well. Now,
- 1:54the super, super cool thing about this
- 1:57is
- 1:58that you can integrate this into Claude.
- 2:00So, I can literally ask Claude, for
- 2:03example, I did this earlier and I'm just
- 2:04going to copy and paste this same prompt
- 2:06in a a new chat, but I'm just going to
- 2:08say
- 2:09uh let's go to new chat. Boom.
- 2:12What I want you to do
- 2:14is oh wait, no, that was the second
- 2:17prompt. Sorry, let me go back to the
- 2:18first prompt.
- 2:21All right, boom. Here we go.
- 2:23Boom, new chat.
- 2:25All right. Can you pull me a bunch of
- 2:27winning creatives from Trend Track that
- 2:29are similar to nootropic similar to my
- 2:32nootropic candy brand Trenchies so I can
- 2:34use them as examples to make creatives
- 2:36for Trenchies. So, I'm going to send
- 2:38this to Claude and it's going to pull a
- 2:40list of winning creatives from brands
- 2:44similar to Trenchies. So, Trenchies
- 2:45competitors. And it's going to pull
- 2:48these ad creatives and pull reasons as
- 2:50to why these ad creatives were winning
- 2:52ad creatives. So, now I can go in
- 2:55when Claude pulls all this stuff and see
- 2:57winning creatives from brands similar to
- 2:59Trenchies as well as why those creatives
- 3:01were winning creatives. Like the actual
- 3:03reason, the actual angles of those ads,
- 3:05so on and so forth. And I can see the
- 3:07reasoning why and then I can use those
- 3:09to make creatives based off of proven
- 3:12data from other brands why those work.
- 3:15Now,
- 3:16a lot of you guys are probably wondering
- 3:17like what do I do if I run a service, if
- 3:20I run an agency for service-based
- 3:21businesses, if I do brand scaling for
- 3:23businesses like construction companies,
- 3:25landscaping, pressure washing, car
- 3:27detailing, restaurants, so on and so
- 3:29forth. What you can do is you can
- 3:31literally just prompt Claude to pull
- 3:33examples of winning ad creatives from
- 3:34like Google or you can go into the Meta
- 3:38Ads Library and find winning creatives
- 3:40yourself manually, download those
- 3:42winning creatives, upload those into
- 3:45Claude, and then tell Claude, "Hey,
- 3:48these are examples of winning creatives.
- 3:51This is what these winning creatives
- 3:52look like. I want to make winning
- 3:54creatives for
- 3:55my client as well based off of these
- 3:59creatives. So, can you take these
- 4:00creatives, tell me why you think they
- 4:02perform well, what different angles,
- 4:04what different variations makes you like
- 4:07can give me a reasoning as to why these
- 4:09are performing well, and then use that
- 4:11data that Claude gives you as to why
- 4:12they perform well to then create prompts
- 4:15to send to ChatGPT. So, you're going to
- 4:17see here now, once this breaks down,
- 4:20I'm going to tell Claude to give me
- 4:22prompts like this to to literally make a
- 4:24prompt like this for me that I can just
- 4:26copy and paste into Claude and upload an
- 4:28image of just a product and have it make
- 4:30me a creative. So,
- 4:32it's still pulling this information, but
- 4:34once it does pull that information, I'm
- 4:36going to say, "Okay, based off this
- 4:37information we now have, can you create
- 4:40me a list of prompts that I can put into
- 4:42ChatGPT to just generate a creative that
- 4:46simply?" Um
- 4:48So, it's it's literally as simple as
- 4:50that. Uh hopefully this is all making
- 4:53sense. I'm like, to be honest, [ __ ]
- 4:54tweaking off Trenchies right now. Like
- 4:56I'm just dialed as hell, so I'm probably
- 4:58talking very fast. But you can see it's
- 5:01pulling different angles here. Angle
- 5:02one, coffee killer.
- 5:04Um angle two, authority award stack. So,
- 5:07you can see it's pulling different
- 5:09angles that we can use for ads for
- 5:11Trenchies. So, one like coffee killer,
- 5:14replace your coffee with Trenchies. Uh
- 5:17angle three, new plus limited offer
- 5:19launch. Um angle four, first-person POV,
- 5:23mom letter. Um closest Trenchies
- 5:26competitor also worth tracking.
- 5:29Uh
- 5:30The top scaling angle right now is
- 5:32category killer, aka like cough coffee
- 5:35is dead, let's replace it with
- 5:36Trenchies.
- 5:37Um Italian campaign just put up 66K plus
- 5:40reach in 7 days off a single video. So,
- 5:43it's taking our competitors and it's
- 5:44directly
- 5:46pulling the analytics from those
- 5:47competitors from Trend Track
- 5:50and analyzing those creatives and
- 5:53telling us, "Hey, these are the angles
- 5:54that performed well for this brand. You
- 5:56should do the same for Trenchies." So,
- 5:58once this is actually done,
- 6:01I'm then going to tell Claude to go
- 6:03ahead and create these prompts based off
- 6:06of all this information it pulled that
- 6:07we can just spit into ChatGPT. So, I'll
- 6:10see you guys once it's done here.
- 6:13All right. So, now this is done. So,
- 6:15what I'm going to go ahead and do is
- 6:16copy this prompt that I used before cuz
- 6:18I was actually,
- 6:20funny enough, filming I filmed this
- 6:22whole video already and it turns out my
- 6:24mic was muted. So, here I am filming it
- 6:26a second time. So, I'm going to copy
- 6:28this prompt, paste it, and basically
- 6:30what I'm going to say is, "What I want
- 6:31you to do now is make a very specific
- 6:33prompt that I can put into ChatGPT to
- 6:35generate an image that includes includes
- 6:39this information so that I can feed it
- 6:41to ChatGPT with just a simple PNG image
- 6:43of the Trenchies product. And it
- 6:46generates a winning ad creative like the
- 6:47ones you pulled from Trend Track." So,
- 6:49I'm going to tell it this and then I
- 6:50have
- 6:52um just this little boom Where is it?
- 6:55Where's the download? Let me get it
- 6:57pulled up. I have just a little download
- 6:59of a PNG image of the Trenchies product.
- 7:02Um
- 7:03I'll show you guys here. Boom. Just
- 7:05this. Just a little PNG image of the
- 7:07Trenchies product. I'm going to use that
- 7:09uh and upload that as our image to use
- 7:12within the ad creatives. Now,
- 7:14obviously I'm keeping this like super
- 7:16super shallow. Like I'm not going in
- 7:17depth with adding a whole bunch of
- 7:19different stuff. Obviously I have all
- 7:21these assets here that I could be using
- 7:23to make these creatives even better, but
- 7:25I don't want to overwhelm you guys with
- 7:27the amount of stuff that I'm doing here
- 7:28on screen. I just want to keep it super
- 7:30super simple and then on you guys's own
- 7:31time, you know, you can get a little
- 7:33more creative with using more reference
- 7:35images to to feed ChatGPT, to feed
- 7:37Claude. Um you can, you know, use Claude
- 7:40to get even more data. And over time as
- 7:42you do this more and more and more,
- 7:44Claude is going to learn more and more
- 7:46and more how to create your prompts to
- 7:48send to ChatGPT, so that, you know,
- 7:52you can make better ad creatives. That's
- 7:54what I'm trying to say. Holy [ __ ] Bro,
- 7:56my brain is going in like 100 different
- 7:58directions after I just popped a whole
- 7:59bunch of Trenchies. Um
- 8:02All right, so it's writing
- 8:03ready-to-paste ChatGPT image prompts
- 8:04based on the winning formats. Each one
- 8:07assumes you'll upload a clean Trenchies
- 8:10product PNG alongside the prompts. Okay,
- 8:13why did it open in two windows? I've
- 8:16never actually seen that before, but it
- 8:18looks like it generated. Um so, first
- 8:20one here is going to be a coffee killer
- 8:23angle. So, it's going to replace
- 8:25Trenchies with coffee. So, I'm going to
- 8:26upload this. Boom. Just copy and paste
- 8:29that, and then I'm going to go and
- 8:30upload that single image. So, we let
- 8:33that upload, and we are going to send
- 8:35this prompt to ChatGPT and let it
- 8:37generate this image. Now, again, like I
- 8:39said, over time, as you work with Claude
- 8:43more, it's going to get smarter and
- 8:44smarter and smarter, and it's going to
- 8:46learn better and better and better how
- 8:47to create these prompts to make better
- 8:50and better and better creatives. So,
- 8:52keep in mind, you just have to play with
- 8:54this, especially if you know, you're
- 8:55using a service-based business and
- 8:57you're not able to pull quite as good of
- 8:58assets as like if you were from e-com
- 9:01brands from Trend Shak. You have to just
- 9:03feed Claude. Claude is like a brain. The
- 9:05more information that you give it, the
- 9:07smarter it gets. The more you work with
- 9:09it, the smarter it gets. The older it
- 9:11is, the smarter it gets. So, you just
- 9:13have to give it the information, and it
- 9:15gets better and better and better over
- 9:16time. It's like a baby. You got to treat
- 9:18it like a baby. You got to like give it
- 9:20what it needs to grow. Um
- 9:24So, we're going to let it generate this
- 9:26image here, but basically, it's just
- 9:27telling it to create a high contrast
- 9:29static ad.
- 9:31Uh gives it like the style. It gives it
- 9:33like the layout. Gives it like the
- 9:35background. Obviously, this like isn't
- 9:38even really that in-depth. So, we'll see
- 9:39how good this image actually comes out.
- 9:42Um, but I want to show you guys some
- 9:44examples as well. Uh, I mean, that's not
- 9:47bad. The The coloring isn't great, to be
- 9:49honest. Like, the coloring should maybe
- 9:50match like the actual product, but um,
- 9:53and it changed the candy as well. Um,
- 9:57we'll do another one.
- 9:59Uh,
- 10:01>> [groaning]
- 10:05>> go ahead and do We'll just do
- 10:08this one. I don't know what the hell
- 10:09this one even like is, but we'll feed
- 10:11this one to it and just see what the
- 10:13hell it cooks up. And then again, you
- 10:14know, it's not going to get it perfect
- 10:16the first time. You got to go back and
- 10:17forth with it, but I'm just showing you
- 10:19guys the process of how easy this [ __ ]
- 10:21actually is and how little time it takes
- 10:23to just like generate these images.
- 10:26Um, another thing I was going to show
- 10:28you is some other examples of some ones
- 10:30we've done. So, these made in the exact
- 10:32same way. One of my team members made
- 10:34one of these or made all these, and this
- 10:37is with the exact same way, you know,
- 10:38prompts made by Claude, just uploaded
- 10:40into ChatGPT. Um, so these are like
- 10:42examples of ads with me in it.
- 10:44Obviously, you know, I'm a big face of
- 10:45the Trenches brand. It's, you know, my
- 10:48company as well as Fredo's. So, like,
- 10:50Fredo's got some in here, too. Him
- 10:51playing soccer. Um, I think like these
- 10:54ones are really, really solid.
- 10:55Obviously, you can see some of the ones
- 10:56in here aren't the best, but like this
- 10:58one's pretty damn good. This one's
- 11:00pretty damn good.
- 11:01Uh, this one's pretty damn good.
- 11:04This one's pretty damn good. This one's
- 11:06pretty damn good. This one's pretty damn
- 11:07good. Like, these are pretty good ad
- 11:10creative. Some of these, you know, like
- 11:12this one, nah. You can tell it's kind of
- 11:14just AI slop.
- 11:16Um,
- 11:18same with like this one.
- 11:21A lot of these you can tell are AI slop,
- 11:22but some of them like more like this,
- 11:24like pretty valid ad creative, you know,
- 11:26especially considering how easy it was
- 11:29to actually draft this up. Um, this one
- 11:31you can tell the branding doesn't really
- 11:32fit with this product. Like the overall
- 11:35concept of the creative is good. So,
- 11:36again, you just kind of got to go back
- 11:38and forth with ChatGPT. Here's some of
- 11:39the ones I made in the video I filmed
- 11:41earlier that didn't actually get um
- 11:44it didn't actually get recorded cuz my
- 11:46mic was muted, but
- 11:48yeah. I mean, these aren't the best
- 11:49examples, the ones I'm showing you live,
- 11:51but like these for example, you know,
- 11:52are kind of what we're going for. Like
- 11:54these are pretty solid ad creatives.
- 11:55This one especially, I really [ __ ] with
- 11:57this one. I really [ __ ] with this one,
- 11:59too. It's like very playful, very
- 12:01eye-catching, very sharp. Um
- 12:04but yeah, I mean, that's pretty much a
- 12:05gist of how to just quickly generate
- 12:08some static ads. Uh, kind of just wanted
- 12:10to put you guys on this little this
- 12:12little method here. I think this is
- 12:13super super useful.
- 12:15Um,
- 12:16you know, just feeding Claude
- 12:17information or pulling Claude
- 12:18information from Trend Track and then
- 12:20using that information that you have to
- 12:23generate some creatives with prompts
- 12:25that Claude makes that you can just
- 12:26directly copy and paste into ChatGPT.
- 12:28Super super simple process, super easy
- 12:30to do. Um, a again, you know, that's
- 12:33kind of all I got for the video. Make
- 12:35sure you guys like, subscribe, comment
- 12:37creative down below if you've made it
- 12:39this far in the video.
- 12:41Uh, I'm watching to see who actually
- 12:42made it this far in the video. I know
- 12:43who my who my real verse fake are. So,
- 12:45make sure you comment creative down
- 12:46below if you made it this far in the
- 12:47video.
- 12:49Subscribe, like, and genuinely I just
- 12:51want to say I appreciate each and every
- 12:52one of y'all for watching these videos.
- 12:54Y'all keep me pushing every single day.
- 12:56All of my supporters, I truly truly from
- 12:58the bottom of my heart, it means a lot
- 12:59to me. So,
- 13:00I appreciate each and every one of
- 13:01y'all, but um, yeah man, if you guys are
- 13:03interested in joining the
- 13:05aiadvertiser.com
- 13:06program, top link in the description. I
- 13:08don't know why you haven't joined yet
- 13:09cuz we do this stuff like on steroids a
- 13:12whole lot more in depth. Um, and teach
- 13:14you you know, from the beginning or
- 13:16whether you're intermediate, how to
- 13:17start and scale your own AI brand
- 13:19scaling business. So, check that top
- 13:21link out in the description. It's also a
- 13:22free training link for those of you who
- 13:24are beginners and want a nice little
- 13:25free training. Um
- 13:27but yeah, man, that's all I got for this
- 13:29video. Make sure to check out that link
- 13:31in the description. Like, subscribe,
- 13:32comment creative down below. I love you
- 13:34all and I'll catch you all in the next
- 13:35video. Peace.
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