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How to use AI to make AD creatives in seconds... — Transcript

by roasbrez · 2,711 words · 403 segments · language en · Watch on YouTube

Full transcript

  1. 0:00What is good, everyone? We are back with
  2. 0:02another video. Feels good to be back
  3. 0:04home, back from my little Japan travel.
  4. 0:07I'm locked in. I'm ready to get back to
  5. 0:08the grind. I'm ready to make some
  6. 0:09banger-ass YouTube videos for y'all here
  7. 0:11on Roas Beast. And today, I want to
  8. 0:14break down a little strategy I use to
  9. 0:16make ad creatives in literally seconds.
  10. 0:18This couldn't possibly be any more
  11. 0:21simple.
  12. 0:22Um literally, just by the click of a few
  13. 0:24buttons, we can generate high-converting
  14. 0:25ad creatives based off of actual data
  15. 0:28that proves that they're going to
  16. 0:30perform well. Because we're going to
  17. 0:31scrape data from this little tool I like
  18. 0:33to use called Trend Track. Now, I'm
  19. 0:35going to show you guys an example of
  20. 0:36doing this for an e-com brand. However,
  21. 0:39this can be done for
  22. 0:42any sort of business, whether it's a
  23. 0:43service-based business like a
  24. 0:45construction company, landscaping
  25. 0:46company, concrete company,
  26. 0:48um
  27. 0:49literally any and every type of business
  28. 0:51you can do this for. Uh you're just
  29. 0:53going to have to scrape data elsewhere
  30. 0:55other than Trend Track directly. So,
  31. 0:57Trend Track, to kind of summarize this,
  32. 0:58is this little tool that I like to use
  33. 1:01to basically research competitors
  34. 1:04um
  35. 1:04in the same niche as Trenches. So, like
  36. 1:07if I come to the home page of Trend
  37. 1:08Track here, I can search up a
  38. 1:12store. So, I'm going to specifically
  39. 1:13search for Trenches, and it's going to
  40. 1:15pop up, and you can track kind of some
  41. 1:16of the data of Trenches live ads over
  42. 1:18time, um total monthly visits, etc. But
  43. 1:22then you can look at similar shops. So,
  44. 1:24we see like Neurogum India, Neurogum,
  45. 1:26Smart Caffeine, Neuro Europe, Hella Va,
  46. 1:29NZ, E1 Shot Energy, Dot Energy Focus,
  47. 1:32Feel, etc. Um but I can come to one of
  48. 1:35these businesses. So, we're going to go
  49. 1:37to just Neurogum for example, and I can
  50. 1:39look at all of the ads they're running.
  51. 1:42Every single ad they're running, every
  52. 1:43single product they're selling, which
  53. 1:45products sell the best, so on and so
  54. 1:47forth. So, I can get all of this data
  55. 1:49from Trend Track of which ads actually
  56. 1:52perform well. Now,
  57. 1:54the super, super cool thing about this
  58. 1:57is
  59. 1:58that you can integrate this into Claude.
  60. 2:00So, I can literally ask Claude, for
  61. 2:03example, I did this earlier and I'm just
  62. 2:04going to copy and paste this same prompt
  63. 2:06in a a new chat, but I'm just going to
  64. 2:08say
  65. 2:09uh let's go to new chat. Boom.
  66. 2:12What I want you to do
  67. 2:14is oh wait, no, that was the second
  68. 2:17prompt. Sorry, let me go back to the
  69. 2:18first prompt.
  70. 2:21All right, boom. Here we go.
  71. 2:23Boom, new chat.
  72. 2:25All right. Can you pull me a bunch of
  73. 2:27winning creatives from Trend Track that
  74. 2:29are similar to nootropic similar to my
  75. 2:32nootropic candy brand Trenchies so I can
  76. 2:34use them as examples to make creatives
  77. 2:36for Trenchies. So, I'm going to send
  78. 2:38this to Claude and it's going to pull a
  79. 2:40list of winning creatives from brands
  80. 2:44similar to Trenchies. So, Trenchies
  81. 2:45competitors. And it's going to pull
  82. 2:48these ad creatives and pull reasons as
  83. 2:50to why these ad creatives were winning
  84. 2:52ad creatives. So, now I can go in
  85. 2:55when Claude pulls all this stuff and see
  86. 2:57winning creatives from brands similar to
  87. 2:59Trenchies as well as why those creatives
  88. 3:01were winning creatives. Like the actual
  89. 3:03reason, the actual angles of those ads,
  90. 3:05so on and so forth. And I can see the
  91. 3:07reasoning why and then I can use those
  92. 3:09to make creatives based off of proven
  93. 3:12data from other brands why those work.
  94. 3:15Now,
  95. 3:16a lot of you guys are probably wondering
  96. 3:17like what do I do if I run a service, if
  97. 3:20I run an agency for service-based
  98. 3:21businesses, if I do brand scaling for
  99. 3:23businesses like construction companies,
  100. 3:25landscaping, pressure washing, car
  101. 3:27detailing, restaurants, so on and so
  102. 3:29forth. What you can do is you can
  103. 3:31literally just prompt Claude to pull
  104. 3:33examples of winning ad creatives from
  105. 3:34like Google or you can go into the Meta
  106. 3:38Ads Library and find winning creatives
  107. 3:40yourself manually, download those
  108. 3:42winning creatives, upload those into
  109. 3:45Claude, and then tell Claude, "Hey,
  110. 3:48these are examples of winning creatives.
  111. 3:51This is what these winning creatives
  112. 3:52look like. I want to make winning
  113. 3:54creatives for
  114. 3:55my client as well based off of these
  115. 3:59creatives. So, can you take these
  116. 4:00creatives, tell me why you think they
  117. 4:02perform well, what different angles,
  118. 4:04what different variations makes you like
  119. 4:07can give me a reasoning as to why these
  120. 4:09are performing well, and then use that
  121. 4:11data that Claude gives you as to why
  122. 4:12they perform well to then create prompts
  123. 4:15to send to ChatGPT. So, you're going to
  124. 4:17see here now, once this breaks down,
  125. 4:20I'm going to tell Claude to give me
  126. 4:22prompts like this to to literally make a
  127. 4:24prompt like this for me that I can just
  128. 4:26copy and paste into Claude and upload an
  129. 4:28image of just a product and have it make
  130. 4:30me a creative. So,
  131. 4:32it's still pulling this information, but
  132. 4:34once it does pull that information, I'm
  133. 4:36going to say, "Okay, based off this
  134. 4:37information we now have, can you create
  135. 4:40me a list of prompts that I can put into
  136. 4:42ChatGPT to just generate a creative that
  137. 4:46simply?" Um
  138. 4:48So, it's it's literally as simple as
  139. 4:50that. Uh hopefully this is all making
  140. 4:53sense. I'm like, to be honest, [ __ ]
  141. 4:54tweaking off Trenchies right now. Like
  142. 4:56I'm just dialed as hell, so I'm probably
  143. 4:58talking very fast. But you can see it's
  144. 5:01pulling different angles here. Angle
  145. 5:02one, coffee killer.
  146. 5:04Um angle two, authority award stack. So,
  147. 5:07you can see it's pulling different
  148. 5:09angles that we can use for ads for
  149. 5:11Trenchies. So, one like coffee killer,
  150. 5:14replace your coffee with Trenchies. Uh
  151. 5:17angle three, new plus limited offer
  152. 5:19launch. Um angle four, first-person POV,
  153. 5:23mom letter. Um closest Trenchies
  154. 5:26competitor also worth tracking.
  155. 5:29Uh
  156. 5:30The top scaling angle right now is
  157. 5:32category killer, aka like cough coffee
  158. 5:35is dead, let's replace it with
  159. 5:36Trenchies.
  160. 5:37Um Italian campaign just put up 66K plus
  161. 5:40reach in 7 days off a single video. So,
  162. 5:43it's taking our competitors and it's
  163. 5:44directly
  164. 5:46pulling the analytics from those
  165. 5:47competitors from Trend Track
  166. 5:50and analyzing those creatives and
  167. 5:53telling us, "Hey, these are the angles
  168. 5:54that performed well for this brand. You
  169. 5:56should do the same for Trenchies." So,
  170. 5:58once this is actually done,
  171. 6:01I'm then going to tell Claude to go
  172. 6:03ahead and create these prompts based off
  173. 6:06of all this information it pulled that
  174. 6:07we can just spit into ChatGPT. So, I'll
  175. 6:10see you guys once it's done here.
  176. 6:13All right. So, now this is done. So,
  177. 6:15what I'm going to go ahead and do is
  178. 6:16copy this prompt that I used before cuz
  179. 6:18I was actually,
  180. 6:20funny enough, filming I filmed this
  181. 6:22whole video already and it turns out my
  182. 6:24mic was muted. So, here I am filming it
  183. 6:26a second time. So, I'm going to copy
  184. 6:28this prompt, paste it, and basically
  185. 6:30what I'm going to say is, "What I want
  186. 6:31you to do now is make a very specific
  187. 6:33prompt that I can put into ChatGPT to
  188. 6:35generate an image that includes includes
  189. 6:39this information so that I can feed it
  190. 6:41to ChatGPT with just a simple PNG image
  191. 6:43of the Trenchies product. And it
  192. 6:46generates a winning ad creative like the
  193. 6:47ones you pulled from Trend Track." So,
  194. 6:49I'm going to tell it this and then I
  195. 6:50have
  196. 6:52um just this little boom Where is it?
  197. 6:55Where's the download? Let me get it
  198. 6:57pulled up. I have just a little download
  199. 6:59of a PNG image of the Trenchies product.
  200. 7:02Um
  201. 7:03I'll show you guys here. Boom. Just
  202. 7:05this. Just a little PNG image of the
  203. 7:07Trenchies product. I'm going to use that
  204. 7:09uh and upload that as our image to use
  205. 7:12within the ad creatives. Now,
  206. 7:14obviously I'm keeping this like super
  207. 7:16super shallow. Like I'm not going in
  208. 7:17depth with adding a whole bunch of
  209. 7:19different stuff. Obviously I have all
  210. 7:21these assets here that I could be using
  211. 7:23to make these creatives even better, but
  212. 7:25I don't want to overwhelm you guys with
  213. 7:27the amount of stuff that I'm doing here
  214. 7:28on screen. I just want to keep it super
  215. 7:30super simple and then on you guys's own
  216. 7:31time, you know, you can get a little
  217. 7:33more creative with using more reference
  218. 7:35images to to feed ChatGPT, to feed
  219. 7:37Claude. Um you can, you know, use Claude
  220. 7:40to get even more data. And over time as
  221. 7:42you do this more and more and more,
  222. 7:44Claude is going to learn more and more
  223. 7:46and more how to create your prompts to
  224. 7:48send to ChatGPT, so that, you know,
  225. 7:52you can make better ad creatives. That's
  226. 7:54what I'm trying to say. Holy [ __ ] Bro,
  227. 7:56my brain is going in like 100 different
  228. 7:58directions after I just popped a whole
  229. 7:59bunch of Trenchies. Um
  230. 8:02All right, so it's writing
  231. 8:03ready-to-paste ChatGPT image prompts
  232. 8:04based on the winning formats. Each one
  233. 8:07assumes you'll upload a clean Trenchies
  234. 8:10product PNG alongside the prompts. Okay,
  235. 8:13why did it open in two windows? I've
  236. 8:16never actually seen that before, but it
  237. 8:18looks like it generated. Um so, first
  238. 8:20one here is going to be a coffee killer
  239. 8:23angle. So, it's going to replace
  240. 8:25Trenchies with coffee. So, I'm going to
  241. 8:26upload this. Boom. Just copy and paste
  242. 8:29that, and then I'm going to go and
  243. 8:30upload that single image. So, we let
  244. 8:33that upload, and we are going to send
  245. 8:35this prompt to ChatGPT and let it
  246. 8:37generate this image. Now, again, like I
  247. 8:39said, over time, as you work with Claude
  248. 8:43more, it's going to get smarter and
  249. 8:44smarter and smarter, and it's going to
  250. 8:46learn better and better and better how
  251. 8:47to create these prompts to make better
  252. 8:50and better and better creatives. So,
  253. 8:52keep in mind, you just have to play with
  254. 8:54this, especially if you know, you're
  255. 8:55using a service-based business and
  256. 8:57you're not able to pull quite as good of
  257. 8:58assets as like if you were from e-com
  258. 9:01brands from Trend Shak. You have to just
  259. 9:03feed Claude. Claude is like a brain. The
  260. 9:05more information that you give it, the
  261. 9:07smarter it gets. The more you work with
  262. 9:09it, the smarter it gets. The older it
  263. 9:11is, the smarter it gets. So, you just
  264. 9:13have to give it the information, and it
  265. 9:15gets better and better and better over
  266. 9:16time. It's like a baby. You got to treat
  267. 9:18it like a baby. You got to like give it
  268. 9:20what it needs to grow. Um
  269. 9:24So, we're going to let it generate this
  270. 9:26image here, but basically, it's just
  271. 9:27telling it to create a high contrast
  272. 9:29static ad.
  273. 9:31Uh gives it like the style. It gives it
  274. 9:33like the layout. Gives it like the
  275. 9:35background. Obviously, this like isn't
  276. 9:38even really that in-depth. So, we'll see
  277. 9:39how good this image actually comes out.
  278. 9:42Um, but I want to show you guys some
  279. 9:44examples as well. Uh, I mean, that's not
  280. 9:47bad. The The coloring isn't great, to be
  281. 9:49honest. Like, the coloring should maybe
  282. 9:50match like the actual product, but um,
  283. 9:53and it changed the candy as well. Um,
  284. 9:57we'll do another one.
  285. 9:59Uh,
  286. 10:01>> [groaning]
  287. 10:05>> go ahead and do We'll just do
  288. 10:08this one. I don't know what the hell
  289. 10:09this one even like is, but we'll feed
  290. 10:11this one to it and just see what the
  291. 10:13hell it cooks up. And then again, you
  292. 10:14know, it's not going to get it perfect
  293. 10:16the first time. You got to go back and
  294. 10:17forth with it, but I'm just showing you
  295. 10:19guys the process of how easy this [ __ ]
  296. 10:21actually is and how little time it takes
  297. 10:23to just like generate these images.
  298. 10:26Um, another thing I was going to show
  299. 10:28you is some other examples of some ones
  300. 10:30we've done. So, these made in the exact
  301. 10:32same way. One of my team members made
  302. 10:34one of these or made all these, and this
  303. 10:37is with the exact same way, you know,
  304. 10:38prompts made by Claude, just uploaded
  305. 10:40into ChatGPT. Um, so these are like
  306. 10:42examples of ads with me in it.
  307. 10:44Obviously, you know, I'm a big face of
  308. 10:45the Trenches brand. It's, you know, my
  309. 10:48company as well as Fredo's. So, like,
  310. 10:50Fredo's got some in here, too. Him
  311. 10:51playing soccer. Um, I think like these
  312. 10:54ones are really, really solid.
  313. 10:55Obviously, you can see some of the ones
  314. 10:56in here aren't the best, but like this
  315. 10:58one's pretty damn good. This one's
  316. 11:00pretty damn good.
  317. 11:01Uh, this one's pretty damn good.
  318. 11:04This one's pretty damn good. This one's
  319. 11:06pretty damn good. This one's pretty damn
  320. 11:07good. Like, these are pretty good ad
  321. 11:10creative. Some of these, you know, like
  322. 11:12this one, nah. You can tell it's kind of
  323. 11:14just AI slop.
  324. 11:16Um,
  325. 11:18same with like this one.
  326. 11:21A lot of these you can tell are AI slop,
  327. 11:22but some of them like more like this,
  328. 11:24like pretty valid ad creative, you know,
  329. 11:26especially considering how easy it was
  330. 11:29to actually draft this up. Um, this one
  331. 11:31you can tell the branding doesn't really
  332. 11:32fit with this product. Like the overall
  333. 11:35concept of the creative is good. So,
  334. 11:36again, you just kind of got to go back
  335. 11:38and forth with ChatGPT. Here's some of
  336. 11:39the ones I made in the video I filmed
  337. 11:41earlier that didn't actually get um
  338. 11:44it didn't actually get recorded cuz my
  339. 11:46mic was muted, but
  340. 11:48yeah. I mean, these aren't the best
  341. 11:49examples, the ones I'm showing you live,
  342. 11:51but like these for example, you know,
  343. 11:52are kind of what we're going for. Like
  344. 11:54these are pretty solid ad creatives.
  345. 11:55This one especially, I really [ __ ] with
  346. 11:57this one. I really [ __ ] with this one,
  347. 11:59too. It's like very playful, very
  348. 12:01eye-catching, very sharp. Um
  349. 12:04but yeah, I mean, that's pretty much a
  350. 12:05gist of how to just quickly generate
  351. 12:08some static ads. Uh, kind of just wanted
  352. 12:10to put you guys on this little this
  353. 12:12little method here. I think this is
  354. 12:13super super useful.
  355. 12:15Um,
  356. 12:16you know, just feeding Claude
  357. 12:17information or pulling Claude
  358. 12:18information from Trend Track and then
  359. 12:20using that information that you have to
  360. 12:23generate some creatives with prompts
  361. 12:25that Claude makes that you can just
  362. 12:26directly copy and paste into ChatGPT.
  363. 12:28Super super simple process, super easy
  364. 12:30to do. Um, a again, you know, that's
  365. 12:33kind of all I got for the video. Make
  366. 12:35sure you guys like, subscribe, comment
  367. 12:37creative down below if you've made it
  368. 12:39this far in the video.
  369. 12:41Uh, I'm watching to see who actually
  370. 12:42made it this far in the video. I know
  371. 12:43who my who my real verse fake are. So,
  372. 12:45make sure you comment creative down
  373. 12:46below if you made it this far in the
  374. 12:47video.
  375. 12:49Subscribe, like, and genuinely I just
  376. 12:51want to say I appreciate each and every
  377. 12:52one of y'all for watching these videos.
  378. 12:54Y'all keep me pushing every single day.
  379. 12:56All of my supporters, I truly truly from
  380. 12:58the bottom of my heart, it means a lot
  381. 12:59to me. So,
  382. 13:00I appreciate each and every one of
  383. 13:01y'all, but um, yeah man, if you guys are
  384. 13:03interested in joining the
  385. 13:05aiadvertiser.com
  386. 13:06program, top link in the description. I
  387. 13:08don't know why you haven't joined yet
  388. 13:09cuz we do this stuff like on steroids a
  389. 13:12whole lot more in depth. Um, and teach
  390. 13:14you you know, from the beginning or
  391. 13:16whether you're intermediate, how to
  392. 13:17start and scale your own AI brand
  393. 13:19scaling business. So, check that top
  394. 13:21link out in the description. It's also a
  395. 13:22free training link for those of you who
  396. 13:24are beginners and want a nice little
  397. 13:25free training. Um
  398. 13:27but yeah, man, that's all I got for this
  399. 13:29video. Make sure to check out that link
  400. 13:31in the description. Like, subscribe,
  401. 13:32comment creative down below. I love you
  402. 13:34all and I'll catch you all in the next
  403. 13:35video. Peace.

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