How To Use AI: 8 Shortcuts Every Copywriter Should Know — Transcript

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1. 0:00When should I use AI? When should I not use AI? This
2. 0:03is by far one of the most common questions that I get from
3. 0:06copywriters, and it's a fair question. I mean, we see gross
4. 0:11AI slop and fake content on the internet every single day. That
5. 0:15personally makes me feel like I need to take a shower, and I
6. 0:18know I'm not the only one. According to a recent Nielsen
7. 0:22study reported on by Forbes, 55% of people say they are
8. 0:26uncomfortable with AI, and HubSpot's 2026 State of
9. 0:30Marketing report says that 52% of marketers believe that AI is
10. 0:35making content less effective overall, and I tend to agree.
11. 0:40But on the flip side, all these AI influencers are telling us we
12. 0:43need to be using AI for absolutely everything in our
13. 0:47businesses, or else we are falling behind. So which is it?
14. 0:51Use AI. Don't use AI. If you have found yourself battling
15. 0:55this moral dilemma when it comes to your content and copywriting,
16. 0:58this video is for you. By the way, if you're new here, I'm
17. 1:01Alex, award-winning marketer, copywriter, and founder of the
18. 1:04Copy Posse, where I teach hundreds of 1000s of kind and
19. 1:07creative humans how to turn their words into dollars and
20. 1:11build businesses they love. And when you hit that subscribe
21. 1:14button below, you are one of us. Now, when it comes to using AI
22. 1:19in my business, I actually have a very, very clear AI policy. At
23. 1:24the Copy Posse, we will never use AI to create content, write
24. 1:28copy, or communicate with our customers. I call these the
25. 1:33three touchpoints of trust because if you think about it,
26. 1:36these are the only three ways to build trust with your audience
27. 1:39on the internet. The words you publish, say, and send. Trust is
28. 1:44the one thing that AI cannot manufacture. So, if you start
29. 1:48replacing these incredibly important human touchpoints with
30. 1:52AI, in my opinion, you are making a grave, grave mistake.
31. 1:57Now, this does not mean that I'm anti-AI or that I think you
32. 2:00should never use AI in your creative business. Like any
33. 2:04tool, there is a time and there is a place, my friends. And when
34. 2:08used the right way, it can save you a ton of time and creative
35. 2:13brain space to focus on those three touchpoints of trust, like
36. 2:16content, copywriting, and customer communication. And I
37. 2:20don't know about you, but I would way rather have AI save me
38. 2:23like 10 hours of time-consuming busy work that your clients and
39. 2:27customers don't even pay you for, anyways, than have it save
40. 2:30me like 10 minutes writing a shitty Instagram caption that
41. 2:34sounds exactly like everyone else's. Honestly, using AI to
42. 2:38write is so uninteresting to me, and if you've ever asked ChatGPT
43. 2:43to write you an email or a sales page or a social media post,
44. 2:46only to then spend like 45 minutes editing out all the
45. 2:50generic and cringy AI language, then you know exactly what I'm
46. 2:54talking about. So today, I am sharing with you eight ways to
47. 2:58use AI that are not writing, and if learning highly paid human
48. 3:03copywriting and marketing skills is something you're interested
49. 3:06in learning more about, make sure to stick around to the end
50. 3:09because I'm going to show you a really cool free tool that I
51. 3:12created to help you research potential copywriting niches and
52. 3:16uncover opportunities you never even knew existed. But first,
53. 3:20let's get into it. The first way I love to use AI is for
54. 3:25testimonial mining. So, as a copywriter or a marketer or a
55. 3:29business owner, reviewing testimonials, case studies, and
56. 3:32customer stories is a huge part of the job because we know how
57. 3:36powerful it is to showcase real social proof every time we write
58. 3:40a promotional email campaign, or a sales page, or a webinar
59. 3:44script. But that is not as simple as just slapping a couple
60. 3:47of customer testimonials on our sales page or in our email and
61. 3:50calling it a day. Every great copywriter knows that the best
62. 3:54social proof is presented at the right time and in the right
63. 3:57order to overcome the most common customer objections and
64. 4:01to do it naturally and conversationally. So, for
65. 4:04example, if I am writing an email specifically addressing a
66. 4:07common customer objection, like say a lack of experience, then I
67. 4:12want to make sure to highlight specific testimonials from my
68. 4:14customers who started successful copywriting careers with zero
69. 4:18experience.
70. 4:19Now, before AI, this could take hours of searching through a
71. 4:23folder of random customer testimonials and screenshots and
72. 4:26emails and reviews to find the best one to present in my
73. 4:30copywriting for this particular campaign. But now, thanks to AI,
74. 4:34I am able to instantly analyze hundreds of my customer
75. 4:37testimonials to identify key objections, transformations, and
76. 4:41specific results, and even the exact language my customers use
77. 4:45in literal seconds. So to do this, you could simply upload
78. 4:48all of your customer testimonials and screenshots to
79. 4:51ChatGPT or Claude, and then ask it to cherry pick the best ones
80. 4:55for whichever offer or campaign you're writing copy for. But I
81. 4:59have an even. First, we use a tool called Senja to collect,
82. 5:03organize, and manage all of our customer reviews and
83. 5:06testimonials in one place, which is a freaking lifesaver because
84. 5:10we have over 800 testimonials across our different programs
85. 5:14and offers, all collected on autopilot. I can use Senja to
86. 5:18filter testimonials by offer or search for a specific keyword to
87. 5:21find exactly what I'm looking for. But here is where things
88. 5:25get even cooler. Senja now connects seamlessly with my
89. 5:29Claude account, which means rather than logging in and
90. 5:32manually searching for the perfect testimonials to use in
91. 5:35my campaigns, all I have to do is ask Claude. So again, let's
92. 5:39say I am writing an email to promote my write and ignite
93. 5:42sales page program, and I want to feature a few really powerful
94. 5:46testimonials that showcase specific results. Well, all I
95. 5:49gotta do is ask Claude to find the best results-focused
96. 5:51testimonials for me to use. How cool is that? Or let's say I
97. 5:55want to overcome a common objection, but I don't even
98. 5:58really know what the biggest objections are that my customers
99. 6:01have about this particular offer or program. I can actually ask
100. 6:05Claude to identify the common fears my students had before
101. 6:08joining the program and how Write and Ignite solved or
102. 6:11addressed that fear. And now, within seconds, I have real
103. 6:15language from real customers to use in my copywriting, and it
104. 6:19even links me to the original testimonial, so I'm not just
105. 6:23taking its word for it. I can go quickly grab a screenshot to add
106. 6:26that to my email or sales page. And the best part is, you don't
107. 6:29need 1000s or even hundreds of testimonials to start doing
108. 6:32this. Even a handful of genuine customer reviews can give you
109. 6:36really valuable insights into what your customers are saying
110. 6:39and what they love about your programs. Even a handful of
111. 6:42genuine customer reviews, can give you incredible, valuable
112. 6:45insights that you can use in your copywriting. So, if you or
113. 6:48a client has testimonials sitting in a folder somewhere,
114. 6:51collecting digital dust, go check out Senja. I will drop a
115. 6:54link for you in the description box below. Now, for the next way
116. 6:58I love to use AI, copy auditing. So you know when you write
117. 7:02something and you read it back and you think, "Yep, that is
118. 7:06genius. I am a genius." Only to publish it and then hear nothing
119. 7:10but cricket. Yeah. Sometimes you are just too close to your own
120. 7:14copywriting to spot the gaps, and that is where AI can act as
121. 7:18your best copywriting assistant and critic. So, before
122. 7:21publishing your copy, ask ChatGPT or Claude to analyze
123. 7:25your messaging and offer, not to rewrite your copy, but simply to
124. 7:29identify gaps that you might have missed or areas where the
125. 7:32messaging can be strengthened. Now, the caveat, the big fat
126. 7:35caveat here, is that you need to train your AI on what to look
127. 7:40for and how to analyze your copy. So make sure to have
128. 7:43specific and proven formulas to reference. Like in this example,
129. 7:47I am asking it to critique my sales page based on my proven
130. 7:5116-step sales page formula from my Write and Ignite program, and
131. 7:54I will link to that below. Otherwise, you are basically
132. 7:57leaving it up to AI to decide what is good enough. And
133. 8:00remember, without your intervention, AI is trained on
134. 8:04the statistical average of the internet. Copy auditing is also
135. 8:08something that we built into my hooked video script course.
136. 8:12So we actually created a video script analyzer trained on my
137. 8:15exact step-by-step formula for writing great video scripts, and
138. 8:19it will evaluate any video script you write, long, short
139. 8:22sales videos, even live webinar scripts, against my four forces
140. 8:26of video persuasion. And yes, you will also find a link to
141. 8:29that below. And of course, you could do the same with emails
142. 8:33and landing pages and ads, or pretty much any other piece of
143. 8:36copy you write. Just remember that AI is not smarter than you,
144. 8:40okay? AI can recommend improvements, but you and only
145. 8:44you should discern whether they are actual improvements or just
146. 8:48extra fluff and bells and whistles. That is what separates
147. 8:51average copywriters from great copywriters. And speaking of
148. 8:55great copywriters, you can also use AI for niche and client
149. 9:00research, because before you can sell your services, you of
150. 9:04course need to understand who and where your clients are. What
151. 9:08kind of copywriting do they actually need? What markets are
152. 9:11currently growing? Who are the top names in the industry? Where
153. 9:15do your clients even hang out online? And how profitable is
154. 9:19the niche? AI can help you research niches, analyze
155. 9:22competitors, and prepare for client discovery calls in a
156. 9:25fraction of the time. So, for example, let's say you're
157. 9:28interested in writing copy for like skincare brands. You could
158. 9:32ask AI to compare five skincare companies, analyze their
159. 9:35positioning, market, and potential messaging
160. 9:37opportunities for a new up-and-coming brand that maybe
161. 9:41you want to write for. Now you are not just another freelancer
162. 9:44pitching your writing services. You're someone who understands
163. 9:48the market, and this is a huge differentiator for you. And if
164. 9:52you don't know what niche you want to specialize in yet, that
165. 9:55is totally okay. There is no rush. But I've actually got a
166. 9:58really cool free tool that can. Help you with exactly that, and
167. 10:01I will show you how it works at the end of this video. But let's
168. 10:05not stop now. Let's talk about the next way to use AI that is
169. 10:09not writing, generating hook ideas. So here's a little secret
170. 10:13that sometimes, actually, okay, a lot of the time, the reason
171. 10:16your copy is underperforming usually isn't because it is
172. 10:19horrible, terribly written copy. The copy itself might actually
173. 10:23be amazing, but if the positioning is all wrong, then
174. 10:27your amazing copy is not going to go very far, and it's not
175. 10:30going to work. That is why I always, always, always say
176. 10:34marketing is about experimentation, and you should
177. 10:36be continually testing new hooks, angles, and ideas. This
178. 10:40is another place where AI really shines. It can dig through
179. 10:43forums and reviews and blogs and online communities to help you
180. 10:47explore different ideas for you to split test in your content,
181. 10:50ads, or offers. So, as an example, I could say something
182. 10:53like, "Here's an ad for my upcoming get started copywriting
183. 10:56workshop. Conduct research by scanning through forums like
184. 10:59Reddit, review sites, and other online communities to come up
185. 11:02with 10 new text hooks that I can test for this workshop.
186. 11:06These should be short hooks, five to seven words that I can
187. 11:09put directly on the ad creative without changing the ad text.
188. 11:13Then, boom! It'll generate some hook ideas that I can split
189. 11:16test. Now, again, I am not trusting this blindly. I am
190. 11:19using it to generate ideas, which then has me thinking
191. 11:22critically about what I could actually test. Which brings me
192. 11:25to number five: content repurposing. Why would you spend
193. 11:29hours creating an amazing YouTube video like this one only
194. 11:33to use that content once and post it in one place? One of my
195. 11:36favorite ways to use AI is to help me come up with ideas for
196. 11:40repurposing my content that I spend so much time on. No, not
197. 11:44just turning a transcript into like 10 generic Instagram
198. 11:47captions. Again, boring. That is so generic. I am talking about
199. 11:51identifying the strongest ideas in your long-form content and
200. 11:55helping you figure out how to adapt those ideas for different
201. 11:57platforms and audiences. So again, as an example, I might
202. 12:01say analyze this YouTube script and identify 10 ways I could
203. 12:05repurpose it into other types of content, like short-form videos,
204. 12:09carousels, and other social posts.
205. 12:11So now you have a strategic short-form content plan that is
206. 12:16cohesive and works together to accomplish the same goal,
207. 12:19promoting your longer-form content instead of just like 10
208. 12:23random post ideas that feel disconnected and generic. All
209. 12:26right, next up we have number six: audience analysis. So I
210. 12:31freaking love using AI to help me gather audience insights from
211. 12:34customer questions, reviews, surveys, and even Zoom call chat
212. 12:38files to gain clarity on what my customers want, who they are,
213. 12:42their dreams, their desires, their frustrations. For example,
214. 12:46I ask everyone who joins the waitlist for my annual Launchpad
215. 12:49Copywriter Coaching Program to answer a quick survey for me.
216. 12:53But rather than manually read through everyone's answers, I
217. 12:56upload the survey results to AI without any personally
218. 12:59identifiable information, of course, to see what it can tell
219. 13:01me about my customers, complete with pretty visual graphs and
220. 13:06all. This is a total game changer if you're a copywriter,
221. 13:08because having actual customer insights can help you massively
222. 13:12strengthen your ads, your offers, and your content for
223. 13:15your clients. Which brings me to number seven: data reporting. So
224. 13:20this might be one of the best ways to use AI. I love to use it
225. 13:25for data analysis and reporting because it's literally made to
226. 13:28spot patterns, right? So we use it to analyze and run reports to
227. 13:33show us our best performing ads, our best performing emails, our
228. 13:36best performing offers, and even our YouTube thumbnails. So I
229. 13:40test two thumbnails for every single video I create here on
230. 13:43YouTube. So to come up with new versions that I could test,
231. 13:47rather than like look at everything and try to guess, I
232. 13:49can give AI several of our highest performing thumbnails,
233. 13:52along with their titles, their click through rates, and of
234. 13:54course any other performance data from YouTube. Then ask it
235. 13:57to identify winning patterns. So again, as an example, I might
236. 14:01say analyze these YouTube thumbnails and their performance
237. 14:04data. Identify patterns in messaging, design, and emotional
238. 14:08triggers. Account for differences in topics,
239. 14:10impressions, and traffic sources. Recommend five
240. 14:13experiments for me to test next. Now, obviously, AI can't tell me
241. 14:17with certainty why something performed better, and I might be
242. 14:21able to tell just by looking at it. But it can help me spot
243. 14:24patterns and help me develop smarter tests in the future.
244. 14:28Which brings me to one final strategy that might be the most
245. 14:32valuable way I use AI. And then, right after this last strategy,
246. 14:36I'm going to show you that free niche research tool I promised
247. 14:39you. Number eight: Researching content ideas. AI is a fantastic
248. 14:44tool for brainstorming content topics and ideas based on what
249. 14:47your customers are actually asking for. I'm talking about
250. 14:50their frustrations, their stories, their objections. You
251. 14:53know the things that keep getting brought up again and
252. 14:56again and again in our Facebook groups, in our customer. Support
253. 15:00inbox and in our social comment sections. So instead of manually
254. 15:04reading every single comment or community question and email, I
255. 15:08could give AI a batch of say recent YouTube comments and ask
256. 15:12it to identify the most common questions, frustrations,
257. 15:14misconceptions, and requests. Then have it suggest potential
258. 15:18content topics for the future. Now, imagine discovering that
259. 15:22dozens of your people are asking the same questions across
260. 15:26different videos and in different places. Like when we
261. 15:29noticed that a lot of people in my community kept asking me
262. 15:32about how to write short-form video scripts. So, what did we
263. 15:36do? Naturally, we started creating content on that topic,
264. 15:40which, by the way, started performing really well. So what
265. 15:44did we do? Well, we eventually created an entire program with
266. 15:48all of my script writing formulas. The truth is, your
267. 15:51community, your customers, your clients, your audience is
268. 15:53constantly providing you with opportunities for better
269. 15:56content, better messaging, or maybe even an entirely new offer
270. 16:00that you haven't thought of, and this is why the most powerful
271. 16:03thing that AI can do for you isn't generate more words. It's
272. 16:07to help you analyze patterns and data, and make better decisions
273. 16:10faster about what actually matters, and save you time on
274. 16:13all that time-consuming back-end stuff, so that you can free up
275. 16:17more of your calendar and your brain space to hone your
276. 16:20copywriting and marketing skills, and think critically
277. 16:23about the best way to serve your customers. And this is why the
278. 16:27copywriters I train are paid the big bucks.
279. 16:30And if learning highly paid copywriting skills is something
280. 16:33you are interested in, I got something for you. My team
281. 16:37created a cool free tool to help you explore different
282. 16:40copywriting niches and uncover potential opportunities, maybe
283. 16:44some you never knew existed. Just type in the niche you're
284. 16:46interested in writing for, and within seconds you will get an
285. 16:50opportunity report, which includes a profitability score,
286. 16:53market growth, an audience breakdown, typical rates to
287. 16:57charge as a copywriter in this niche, and even the top YouTube,
288. 17:01Instagram, and LinkedIn creators in the industry. This report is
289. 17:05so freaking useful for anyone trying to figure out what niche
290. 17:08they want to explore as a copywriter and marketer. Just
291. 17:11click the link in the description box below, or head
292. 17:13to researchyourniche.com to check it out. And give me a
293. 17:17thumbs up below if you found this video helpful. I will see
294. 17:20you next week with a brand new video. Until then, I'm Alex.
295. 17:24Ciao for now. Before you go, if you like that video, make sure
296. 17:27to check out this one next. There is one script writing
297. 17:30formula that I follow for every single video I create, and in
298. 17:35the past two years alone, the videos I've published on YouTube
299. 17:39have helped generate more than 1.8 million dollars in my
300. 17:42business, and I'm going to show you how.