How to Turn Any Audience Into Money — Transcript

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1. 0:00Hi Alex, I have almost 150K subscribers
2. 0:02here on YouTube, but I'm struggling to
3. 0:03make an income. Brands don't pay more
4. 0:05than $300 for sponsored videos and I
5. 0:06don't make enough from AdSense alone.
6. 0:08I'm going to guess that you built an
7. 0:11audience around entertainment, not
8. 0:12education
9. 0:13because educators always make more per
10. 0:15follower, like not even close.
11. 0:18Um
12. 0:18and so
13. 0:21you need to Basically, it's like the
14. 0:23fact that you built 150K subs
15. 0:26might be a good thing, might not be a
16. 0:27good thing, I don't know.
17. 0:29Um
18. 0:32You basically don't have a valuable
19. 0:33enough asset. Right? So, it's like what
20. 0:36audience instead of saying like I have
21. 0:37subscribers here on YouTube, it's like
22. 0:38what audience did you compile together
23. 0:40and what products and services do they
24. 0:42spend the most money on? And then you
25. 0:44need to go sell those products and
26. 0:46services. So, either you or you need to
27. 0:47go get advertisers.
28. 0:49Um and if they're not willing to spend
29. 0:50more than $300 for sponsored video,
30. 0:52here's the thing, that means they're not
31. 0:53making more than that. Because if they
32. 0:54make that cuz again, people who who just
33. 0:56do sponsorships don't understand like
34. 0:58the whole point of a sponsorship is that
35. 0:59the person pays you money makes more
36. 1:00money. That's the point. That's why they
37. 1:01pay you. And so, you need to do
38. 1:03everything you can to learn how to sell,
39. 1:04learn how to market, learn how to
40. 1:05advertise, to figure out how you can
41. 1:06really sell your audience on the thing.
42. 1:08If you are pure entertainment, it's much
43. 1:11harder and they're typically just like
44. 1:12paying for reach and impressions and
45. 1:14you're going to be you're going to earn
46. 1:15the least amount of dollars per kind of
47. 1:17impression compared to somebody who has
48. 1:19super high affinity and trust and
49. 1:21influence in a specific niche and an
50. 1:23audience that has already demonstrated
51. 1:25that they're interested in this kind of
52. 1:26stuff and learning it or
53. 1:29your advice is trusted so you can make
54. 1:31you can make recommendations or
55. 1:32endorsements on products
56. 1:33that they would actually believe. So, um
57. 1:36at the end of the day, you got to make
58. 1:37your audience more valuable, which you
59. 1:38can either prove by selling your own
60. 1:41or make sure that they make more money.
61. 1:43And if neither of those things happen,
62. 1:44the audience is not valuable, which
63. 1:45means you can go build an audience that
64. 1:46is. If you like this video and you're a
65. 1:48business owner who wants to break
66. 1:48through your current revenue ceiling, I
67. 1:50distilled every lesson from scaling 10
68. 1:52businesses past 10 million and three
69. 1:53businesses past 100 million into a
70. 1:55completely free scaling road map that
71. 1:57I've used to go from zero to one, zero
72. 1:58to 10, and zero to 100 plus. And so you
73. 2:01can click here and you can check it out.
74. 2:02Again, absolutely free, and since your
75. 2:04business owner appreciates you, and
76. 2:06enjoy.