How to Set GOALS in SOCIAL MEDIA 🚀 — Transcript

Full transcript

1. 0:00what is the key to being successful in
2. 0:01social media is there a way to guarantee
3. 0:04results to succeed in social networks it
4. 0:06is not enough just to create attractive
5. 0:09and eye-catching content hoping that it
6. 0:11will go viral but to achieve success and
7. 0:14make your strategy work it is necessary
8. 0:16to set objectives since it is precisely
9. 0:19these that will determine whether or not
10. 0:21it is working but how should these
11. 0:22objectives be set what are the most
12. 0:24important ones how will we know if they
13. 0:27are being met or not in this video we
14. 0:29will answer all these questions so let's
15. 0:31not wait any longer and let's get
16. 0:33started why it is important to set goals
17. 0:36in social networks setting goals in a
18. 0:38social media strategy helps to determine
19. 0:41where we start from where we are and
20. 0:43where we want to go based on this a
21. 0:45strategy will be designed that will help
22. 0:47to go from one point to another to be
23. 0:50able to see if it's working or not when
24. 0:52there are no clear objectives and
25. 0:54consequently there is no clear strategy
26. 0:57people tend to publish just for the sake
27. 0:59of it with no set dates and times and no
28. 1:02content plan and this is something that
29. 1:04does not usually give results and one of
30. 1:06the key points to set objectives is to
31. 1:08establish smart objectives this is an
32. 1:11acronym that refers to the five
33. 1:13objectives that marketing strategies
34. 1:15should have let's see what they mean
35. 1:17specific always ask yourself the
36. 1:19question what do I want to achieve to
37. 1:22define the objective as much as possible
38. 1:24which should always be related to the
39. 1:26type of business you have measurable
40. 1:29every of objective must be measurable
41. 1:31with a number or the results will not be
42. 1:33interpretable it is also important to
43. 1:36have tools that have measured previous
44. 1:38results and measure the new ones since
45. 1:41this way it will be possible to see if
46. 1:43there is growth or not achievable you
47. 1:46must Define an objective that is
48. 1:48achievable in fact it is much better to
49. 1:51set small goals than an overly ambitious
50. 1:54one that can create frustration in the
51. 1:56team if it is not achieved realistic the
52. 2:00objective must be important for both the
53. 2:02company and for the customers and time
54. 2:05bound every objective must be achievable
55. 2:08within a certain time frame in this way
56. 2:10the actions taken during that period of
57. 2:13time will be focused on achieving that
58. 2:15goal but how do we bring smart
59. 2:17objectives to social networks an example
60. 2:20would be wanting to reach 10,000
61. 2:22followers in 6 months this is a specific
62. 2:25measurable achievable and realistic goal
63. 2:28how should you define your goals for
64. 2:29your social social media strategies
65. 2:31regardless of the social network you are
66. 2:33using defining a specific goal should
67. 2:36start with a broader one first such as
68. 2:38gaining presence on Instagram from here
69. 2:41you can Define some much more concrete
70. 2:44and specific ones that will help
71. 2:46determine the type of actions to be
72. 2:48carried out on social networks in
73. 2:50addition one characteristic that these
74. 2:53more specific objectives must have is
75. 2:56that they must be measurable so for each
76. 2:59objective Ive it is necessary to decide
77. 3:02on the key metric evaluate the current
78. 3:04situation and monitor it constantly for
79. 3:07example if the aim is to increase
80. 3:10interaction on Instagram which would be
81. 3:12the general objective the number of
82. 3:14likes comments shares and saves will be
83. 3:17the derived objectives and the key
84. 3:19metrics to be measured it will then be
85. 3:22necessary to assess the number of likes
86. 3:25comments shares and saves and to monitor
87. 3:28whether it is growing or increasing this
88. 3:30leads directly to aligning the objective
89. 3:33with the audience since the followers
90. 3:35will have to be analyzed to know their
91. 3:37interests and thus create content that
92. 3:39is useful attractive and appealing to
93. 3:42them in order to achieve greater
94. 3:44interaction if different social networks
95. 3:46are being used specific objectives can
96. 3:49be set for each platform for example if
97. 3:51on Instagram the goal is to reach 10,000
98. 3:54followers because it is something
99. 3:55feasible and realistic within a certain
100. 3:58period of time but it is not on Facebook
101. 4:00you can reduce the number on Facebook by
102. 4:02half establishing one figure or another
103. 4:05depends not only on the number of
104. 4:07followers from which you start but also
105. 4:09the type of audience on each platform
106. 4:12the type of Publications that can be
107. 4:13made and the growth that each platform
108. 4:17allows according to its algorithm and
109. 4:19operation for example it is relatively
110. 4:22easy to gain many followers at once on
111. 4:25Tik Tok if a video goes viral but the
112. 4:27same does not usually happen on in
113. 4:29Instagram you should also keep in mind
114. 4:31that different goals are usually
115. 4:33determined but trying to address them
116. 4:35all at once is a mistake ideally you
117. 4:38should prioritize your goals and Tackle
118. 4:40them one at a time here are some
119. 4:42examples of social media marketing
120. 4:44objectives for you to take note of there
121. 4:46are a number of social media marketing
122. 4:48goals that are very common among
123. 4:50businesses one of them is to increase
124. 4:52brand awareness this is a fairly broad
125. 4:54goal as lasting impact on the target
126. 4:57audience is achieved over time and
127. 4:59through regular consistent content
128. 5:01posting so it is less easy to see the
129. 5:03results in an obvious and quick way
130. 5:05another objective can be lead generation
131. 5:07that is to expand your Brand's database
132. 5:10with the contacts of people or companies
133. 5:12potentially interested in your products
134. 5:15and services each lead will be a new
135. 5:17contact potentially interested in you
136. 5:19and can be obtained through Publications
137. 5:21that arouse interest in the brand or ads
138. 5:24that encourage the user to register and
139. 5:26give their email or other contact
140. 5:28information you may also want to
141. 5:30increase interaction with the content
142. 5:33which can be achieved through posts that
143. 5:34are interesting and useful to the user
144. 5:37there are many ways to get the attention
145. 5:40of your audience and many formats you
146. 5:43can try an example would be polls
147. 5:45quizzes or some kind of interactive game
148. 5:48in Instagram stories even if they are
149. 5:50fleeting content it can help you be more
150. 5:53present in your followers day-to-day
151. 5:55lives another example would be to
152. 5:57increase user content generation which
153. 6:00can be achieved by motivating the user
154. 6:02to share content relatable to your brand
155. 6:04this can be achieved by using a specific
156. 6:07hashtag or by participating in a trend
157. 6:09you launch on Tik Tok for example how to
158. 6:12measure if you have achieved your social
159. 6:13media goals measuring results can vary
160. 6:16depending on the objectives you have set
161. 6:18but there are certain points that are
162. 6:20invariable one of them is that before
163. 6:22launching any social media strategy
164. 6:25specific metrics must be established for
165. 6:29example if the objective is to increase
166. 6:31the number of followers the starting
167. 6:33point and the number of followers to be
168. 6:35reached must be taken into account in
169. 6:38order to make an accurate measurement
170. 6:40analysis tools can be used usually
171. 6:43social networks have built-in analysis
172. 6:45tools but there are also some external
173. 6:47ones such as Google analytics that can
174. 6:50be useful through such tools going back
175. 6:52to the example of the number of
176. 6:54followers it will be possible to know
177. 6:56exactly the growth rate of the account
178. 6:59including the the number of people who
179. 7:00have stopped being followers in addition
180. 7:02it is important to regularly monitor the
181. 7:05metrics in order to be able to make
182. 7:07adjustments to the strategy if necessary
183. 7:09and precisely from this information it
184. 7:11is convenient to create reports in order
185. 7:14to have a much clearer view of the
186. 7:16evolution and whenever necessary an
187. 7:19adjustment of the objectives can be made
188. 7:21keep in mind that these are not
189. 7:23immovable and can be adaptive if
190. 7:25necessary if you want to go further and
191. 7:27learn which are the most important
192. 7:29important metrics to evaluate in your
193. 7:31digital marketing strategies including
194. 7:33social networks you can download our
195. 7:35ebook with 130 metrics you should know
196. 7:39you can also watch this video to
197. 7:40discover the social media trends to
198. 7:42watch this year thank you very much for
199. 7:44watching don't forget to subscribe to
200. 7:47the channel and see you in the next
201. 7:48video