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How to sell your first Digital Product online in 72 hours (for FREE) — Transcript

by Richard Yu · 2,808 words · 398 segments · language en · Watch on YouTube

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0:00You can build and sell your first
0:01digital product in the next 72 hours
0:03using only free tools starting from
0:05nothing. That means no audience, no
0:07expertise, and no money spent. And I
0:09know [music] that sounds like a stretch,
0:11so let me show you it's real. There's a
0:12guy named Matt who teaches people how to
0:14make more friends. Not business, not
0:16investing, not how to find a romantic
0:18partner, quite literally how to make
0:20non-romantic friendships. And he took
0:22something that he'd already figured out
0:23in his own personal life, packaged it
0:25into one simple digital product, and
0:27made $7,000 in his first 30 days while
0:29keeping his 9-5. Meaning he did this in
0:31his spare time. He's not an expert, he
0:33didn't have a following, he just took
0:35something ordinary that he understood
0:37and made it easy for someone else to
0:38buy. And I've watched more than 3,000
0:41people do this exact same thing nearly
0:43across every topic you can imagine. And
0:45the pattern never changes. So, here's
0:48what I'm going to do. I'm going to build
0:49a real digital product from scratch on
0:51the screen from start to finish. Nothing
0:53hidden, nothing skipped. And I'm going
0:55to warn you now about the one part
0:57everyone gets wrong. It's not building
0:59the product, that's the easy part. It's
1:00getting that first sale. You see, most
1:02people they do this completely backwards
1:03and it's why their product sits there
1:05and it never sells. I'll show you the
1:07fix at the end. So, let's get into it.
1:09First, let me kill the one thing that
1:10stops most people before they ever even
1:12start. They hear digital product and
1:14then they picture something enormous,
1:16overwhelming, a gigantic course,
1:18hundreds of videos and months of work,
1:19an entire podcast studio with expensive
1:21camera equipment in your home. That's
1:23the wrong picture and it's exactly why
1:24most people never begin. Listen, a
1:26digital product is just knowledge that
1:28someone will pay for saved into a file.
1:30That's the whole definition. My first
1:31digital product I sold for $500 was
1:33literally video modules and Google
1:35documents inside of a Google Drive that
1:37I just gave and I emailed out to my
1:39customers. An ebook is a file. A
1:40checklist is a file. A template is a
1:42file. A short guide is a file. And
1:45here's why that matters. A file is
1:46something that you make one time. You're
1:48not trading your time for money the way
1:49that a job does. You build it once. And
1:51because there are thousands, if not
1:53hundreds of thousands of people that
1:55have that exact problem that your file
1:56solves, that same file can keep selling
1:59to the next person and the next one
2:01without you needing to rebuild every
2:02time. And that's the shift. You're not
2:04looking for work that you repeat
2:06forever. You're building one thing one
2:07time that solves a real problem for real
2:09person. And the simplest version of
2:11that, the one that you can genuinely
2:13finish this week, is a short guide. It's
2:14an ebook. So, that's what I'm going to
2:16build in front of you right now. The
2:17first question everyone asks is, "But
2:19what would I even sell?" Here's how you
2:21discover that. Your idea lives in one
2:23specific place, the overlap between what
2:25you already know and what people already
2:27want. Picture two circles. The one is
2:29your skills, the things that you figured
2:31out, and the other is the market, what
2:32people are actively searching for and
2:34what they're already paying money for
2:35online. Your product lives between the
2:37intersection of where those two circles
2:39cross. To find your side of it, ask
2:41these three questions. One, what do
2:44people already come to you for help
2:45with? Two, what have you figured out
2:47that has saved you time, money, or
2:49stress? And three, what have you
2:51struggled through personally [music] and
2:52come out the other side of because of
2:54your own personal learnings? It does not
2:55have to be impressive. Remember Matt?
2:57His whole thing was making friends
2:59because he used to be really introverted
3:01and he found it difficult to make
3:02friends, especially after he became an
3:03adult and started working in a 9-to-5
3:05job. It just became harder to make
3:06friends. He figured out a solution for
3:08himself and he packaged it into a
3:09digital product. I once watched a
3:11stay-at-home teacher in her 40s named
3:13Whitney build a simple offer on how to
3:15teach English. English, and she made
3:17$21,000 in her first 30 days of
3:19launching her product. Neither of them
3:20was a guru. They just took something
3:22ordinary that they understood and that
3:24other people didn't [music] and they
3:25made it easy to buy. Now, here's the
3:27step almost everyone skips, and it's the
3:29difference between a product that sells
3:30[music] and one that just sits there.
3:32You check that people actually want it
3:34before you build it. This takes you
3:35about 10 minutes. Go to Amazon or
3:37Pinterest or Google and just type in
3:39your topic. If you see other products on
3:41that topic already, other books, other
3:43guides, people posting about it, it's
3:44actually a good sign. That's not
3:46competition scaring you off, that's
3:47proof that a market already exists and
3:49that people are already spending money
3:51there. The thing you're afraid of, that
3:53someone else is already doing this, is
3:55actually your green light. Listen, an
3:57empty market is not an opportunity. It's
3:59a warning that no one will pay. So, find
4:01the overlap, confirm the demand, and
4:04move. Don't camp here for 3 weeks. Do
4:06this for 10 minutes and move on. Okay.
4:08So, now you've got your idea, let's
4:10actually build the thing. And this is
4:11where everything changed because you are
4:13not writing this from a blank page
4:15anymore. You have help now that did not
4:17exist a few years ago. There's two
4:18windows side by side. On the left, open
4:20up a Google Doc, completely free. And on
4:22the right, an AI tool like ChatGPT or
4:24Claude, also free. The Google Doc is
4:27where your product lives. The AI is your
4:29writing assistant, so you never have to
4:31stare at nothing. Now, here's the one
4:32rule that makes AI genuinely useful
4:35instead of generic. You have to give it
4:36quality context. The more it knows about
4:38you and who you're helping, the better
4:40what it hands back. So, watch what I'm
4:42going to type right here. I'm not saying
4:43write me an ebook. I'm giving
4:44everything. I tell who I am, I tell
4:46exactly who this product is for, I tell
4:48the specific result the reader should
4:50walk away with, and then I ask for the
4:52top 10 title ideas, and I break down the
4:54guide into four to six clear sections. A
4:57full outline in seconds. Titles,
4:59sections, a logical order to teach in
5:01it. But, don't copy all this and call it
5:03done because then it's generic, and
5:05generic does not sell. The next part is
5:07where you come in. And this is the part
5:08that makes it actually yours. I pull
5:10that outline into my Google Doc, and for
5:12each section, I brain dump my own
5:14material, my own examples, my own
5:15stories, and the specific things that I
5:17learned the hard [music] way that no AI
5:19could ever know. It's rough, it's messy,
5:21just bullet points. That's perfect. And
5:22then I paste my messy notes back into
5:24the AI, and I say, "Turn these into a
5:26few clear, helpful paragraphs. Keep my
5:28examples, keep my voice." And then it
5:30cleans it up. It takes my raw thinking,
5:31and it makes it readable. You see the
5:33rhythm here? The AI handles the
5:35structure and polish. You supply the
5:37substance and the real experience only
5:40you have. And that combination is what
5:42makes the product valuable and
5:44impossible for anyone else to copy.
5:46Repeat that for each section. A guide
5:48that used to take a month of dread, and
5:50you finish in an afternoon. Now, let me
5:52stop you before you make the mistake
5:54that kills most first products. You're
5:56going to be tempted to make it bigger.
5:58More chapters, 200-plus pages, make it
6:00feel worth it. Please don't do that.
6:01Here's the part that feels backwards.
6:03Simpler sells better. When someone buys
6:05a guide to fix a problem, they don't
6:07want more homework. They want the answer
6:08fast. A tight 15-page guide actually
6:11gets a result that beats a 200-page
6:13monster that they'll never open. I've
6:15watched students land their first ebook
6:16sales every single week with short
6:19simple guides, not massive courses. Just
6:21simple products that solve one specific
6:23problem well. So, your job isn't to make
6:26it big, it's to make it clear. Length is
6:28not a value, a result is value. All
6:31right, quick gut check before we keep
6:32going. At this point you already have
6:34the actual product written. Everything
6:35from here on is just making it look the
6:37part. This is the stuff that people
6:38think is hard, and it's actually the
6:40easiest of the whole process. Your words
6:42are done. Let's make it look like
6:43something worth paying for, still
6:45completely free. There's two options
6:46here. Option one, the fastest, save your
6:48Google Doc directly to a PDF in the top
6:50left corner of your computer screen, and
6:51you're finished. And if it reads clean,
6:53it genuinely works. Don't let design be
6:55the reason you don't ship it out. Now,
6:56option two, if you want it to look
6:57polished, a free design tool like Canva.
6:59Watch. I'm going to open up a free
7:01account, no payment needed. I'm going to
7:03search an ebook at the top search bar,
7:04and it's going to pull up hundreds of
7:06ready-made templates. Someone already
7:07designed these, I'm just pouring my
7:09words, copying pasting in it. One tip on
7:11the free plan, skip any template with
7:13the little crown on it because the
7:14little crown means it's paid. There's
7:15plenty of free ones, so just pick the
7:17one without it. I click template, I hit
7:18customize, and now I've got the design
7:21on one side, my Google Doc on the other.
7:22I copy my text in section by section,
7:24and change the colors to the feel that I
7:26want. And here's a small move that makes
7:27the whole thing look really real. It's
7:29the mock-up. A mock-up is just an image
7:31that shows your ebook as a
7:32physical-looking object, a book on a
7:34desk or a tablet on a screen. It's the
7:36picture that people see before they buy.
7:38And in Canva, I search ebook mock-up, I
7:40grab a free one, and I drop my cover
7:42onto it. Now, instead of a flat file,
7:44now I've got something that looks like a
7:46real product. That one image [music]
7:48genuinely changes how much a stranger
7:49trusts it. Export the guide as a PDF,
7:51export the cover on its own as an image
7:53for that mock-up, and we're done. Now,
7:55we turn it into something that people
7:56can actually buy for free. By the way,
7:58this is also free. So, here's how simple
8:00this step has become. This used to be
8:01the part that stopped people completely
8:04cold. Websites, payment processors, tech
8:06headaches, now it's just a few clicks.
8:07For this, I'm going to use Wix. It lets
8:09you build a simple page and take payment
8:11and you can start for completely free.
8:13I'll leave the first link in the
8:14description below. And by the way, if
8:15you choose the annual plan, you'll get a
8:16massive 50% discount. I would strongly
8:18recommend it. Now, watch how little
8:20there is to this. I create the product,
8:22I upload the PDF, that's the file that
8:23your customer gets the instant that they
8:25pay. I give it a title, I set the price,
8:27let's say it's 15 bucks, and I upload
8:28that mock-up image so the page actually
8:30looks legit. And for the description,
8:32where you explain why someone would buy,
8:34I don't write that from scratch either.
8:36I go back to my AI, I hand it my guide,
8:38and I ask it to write out the benefits,
8:40what the reader will actually be able to
8:42do after reading this. Paste it in, tidy
8:44it up, the page is basically built. And
8:46then, I connect a payment account so the
8:48money actually reaches me. That's it. A
8:50real product on a real page that a real
8:53person can buy. Let me say that again,
8:54because it's easy to miss how big this
8:56is. You just went from idea in your head
8:59to a live product that someone can
9:00purchase, and you haven't spent a single
9:02dollar. Now, the last piece. And this is
9:04the one I warned you about at the start,
9:06the part everyone gets wrong. Let me
9:08guess where your head goes the second
9:10the page goes live. Okay, it's online,
9:12but who's actually going to see it? I
9:14don't have a following, I don't have
9:15anyone to sell it, and that fear is the
9:17exact wall that most people hit. They
9:18build the product, they put it up, they
9:20hear crickets, and then they decide that
9:22it doesn't work. Here's the truth that
9:23takes all of that pressure off. You do
9:25not need a big audience to get your
9:26first sale, you need a warm one. Let me
9:28explain the difference because it's the
9:29whole game. A cold audience is
9:31strangers, people who don't know you,
9:33people who don't trust you, and they
9:34have no reason to believe that you can
9:35help them. Selling to strangers is
9:37brutal, and that's why most people fail
9:38right here. A warm audience is the
9:40complete opposite. It's people who've
9:41already gotten something useful from
9:43you, even something small. And once
9:44someone's gotten real value from you for
9:46free, they're far more likely to buy
9:48from you because you've already proven
9:50that you can actually help them. So,
9:51here's how you build a warm audience
9:53from zero, starting today. You take one
9:55small slice of your product, you already
9:57made it, so this costs you nothing, and
9:58you give it away for free. One chapter,
10:00one page checklist, a one short video,
10:03you offer that free piece, and to get
10:05it, people give you their email. Now,
10:07look at what just happened. Everyone who
10:08grabs that free thing just told you
10:10something. I care about this exact
10:11topic. They raised their hand, they're
10:13not strangers anymore. You send them a
10:15few simple messages, your story, the
10:17problem your product solves, how it
10:18helps, and when you point them toward
10:19the paid product, you're not selling to
10:21strangers anymore. You're just simply
10:22offering a solution to people who
10:24already told [music] you that they want
10:25it. That's the entire game. You give
10:26value first, you earn a little trust,
10:29and then you make the offer. That exact
10:30order is why one person's first product
10:32sells and another person just sits there
10:34ignored. Now, I want to be straight with
10:35you. Everything I just showed you, the
10:37idea, the build page, the for sale,
10:38that's just the front door. That's
10:40proving to yourself that you can do
10:41this. And you can. People do this every
10:43week, but something happens after
10:45[music] that first sale that nobody
10:46warns you about. You get it, and
10:47immediately you want to know how to get
10:49the next 10. How to get this in front of
10:50more people without guessing. How to
10:52turn a $15 sale into something that
10:54actually replaces what you make at your
10:56job. That's the real question. Not, can
10:58I do this once, but how do I build a
10:59system that runs itself? And that's the
11:02part I've spent years [music] watching
11:033,000 people figure out. There are
11:05patterns to this, it's not luck. So, I
11:07put together a full masterclass for
11:09completely free that walks you through
11:10exactly how the one-off product you
11:12built today becomes a repeatable system,
11:14the whole engine behind it, not just the
11:15for sale. And if that's where your
11:17head's at, the first link in the
11:18description will take you immediately
11:19there. But, do this part first. Build
11:21the thing. Get it online this week.
11:23Everything I showed you is free to
11:25start. And if you want [music] the exact
11:26tools including the Wix link with a 50%
11:28discount, that's also the first thing in
11:29the description. But, don't wait until
11:31it's perfect. Perfect isn't the goal,
11:32finished is. Because the people who
11:34actually win aren't the ones who watch
11:36the most videos. They're the ones who
11:37built the one small thing, and then they
11:38kept going. So, go ahead, first in the
11:40description, I'll leave the masterclass
11:41right here as well. Tap here, and I look
11:43forward to seeing you on the other

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