How to Sell to People Who Can't Afford It — Transcript

Full transcript

1. 0:00streetwear question.
2. 0:00>> You like streetwear? All right.
3. 0:02GeoArts,
4. 0:05I don't know.
5. 0:06How would you sell a streetwear brand in
6. 0:08a developing country where most people
7. 0:10prioritize necessities like food?
8. 0:13How do you create enough value and
9. 0:14desire for them to spend on
10. 0:15non-essential apparel? Really good
11. 0:17question, man.
12. 0:19I think the question you ask is how do
13. 0:20you sell umbrellas in the desert?
14. 0:23So, you don't want to like the number
15. 0:26one requirement for demand is a starving
16. 0:29crowd. You have to have people who want
17. 0:30it. You don't want to create demand, you
18. 0:31want to channel demand. Now,
19. 0:33there's two scenarios that I could see
20. 0:34this this model working.
21. 0:36Model number one is that you sell to the
22. 0:37rich. And so, what I mean there is that
23. 0:38you might have a, you know, developing
24. 0:40country that has many poor people, but
25. 0:41there are wealthy people. And the
26. 0:42wealthy people want everyone to know
27. 0:44that they're wealthy.
28. 0:45And so, you want to Those are the
29. 0:47audience. It's a much smaller slice, but
30. 0:49there's the people willing to pay a
31. 0:50premium to demonstrate that they have
32. 0:51status in that community. All right? So,
33. 0:53your streetwear brand is fine. It will
34. 0:55probably have to be premium and it
35. 0:56targeted towards the people who have the
36. 0:58money, rather than trying to convince
37. 0:59people who don't have money to spend
38. 1:00money they don't have.
39. 1:01Okay? Thing one.
40. 1:03Thing two. You can also consider,
41. 1:05because of the internet, we're here
42. 1:06right now. I'm in America, I'm not in a
43. 1:08developing country, but you are, and so
44. 1:09we're still talking.
45. 1:11Is that you sell not where you live. And
46. 1:14so, there's tons of different resources
47. 1:15out there in order for you to drop ship,
48. 1:17design, ship, cut, 3PL, all of that out
49. 1:20of the US to the US if you needed to.
50. 1:22And so, you could very well
51. 1:24basically do all your business in the
52. 1:26US, sell to people who have
53. 1:27discretionary income, and
54. 1:29live your life in a country that is
55. 1:31developing and live like a king, because
56. 1:33you don't need to make very much money
57. 1:34in US dollars to live in most other
58. 1:36countries very comfortably, especially
59. 1:37developing. And so, I'd say either of
60. 1:39those scenarios working. Door number
61. 1:40three, because you didn't ask for it, is
62. 1:42you could always just sell stuff in that
63. 1:43country that those people want.
64. 1:46But, if you like this video and you're
65. 1:47business owner who wants to break
66. 1:48through your current revenue ceiling, I
67. 1:50distilled every lesson from scaling 10
68. 1:51businesses past 10 million and three
69. 1:53businesses past 100 million into a
70. 1:55completely free scaling road map that
71. 1:57I've used to go from zero to one, zero
72. 1:58to 10, and zero to 100 plus. And so you
73. 2:01can click here and you can check it out.
74. 2:02Again, absolutely free. And since your
75. 2:04business owner appreciates you, and
76. 2:05enjoy.