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How to Script Viral Videos 10x Faster (Nobody Teaches This) — Transcript

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0:00Today we're talking about writing killer
0:01scripts. If you want to learn how to
0:03make content faster, this is going to be
0:05one of the most helpful videos you ever
0:07watch. Cuz the truth is, when it comes
0:08to content, most people really struggle
0:10with script writing hooks and
0:12storytelling. And the reason is you
0:14don't have a system for converting raw
0:16ideas into winning scripts. Now, I've
0:19studied thousands of the top creators
0:21across every niche, and it turns out
0:23they're all using the exact same script
0:25writing process to make their videos way
0:28faster. It's the same playbook I've
0:30personally used to generate billions of
0:32views and over a million followers. So,
0:34in this video, I'm going to walk you
0:35through the whole thing. This is the
0:37four-step blueprint for building a
0:38script writing system that will help you
0:40make videos 10 times faster. And trust
0:42me when I say this, nobody else has
0:44given away this kind of stuff for free.
0:46All right. Now, before I go through the
0:47four-step system, it's really important
0:49to understand why people get stuck with
0:51script writing and storytelling. It
0:52turns out there are four major blockers
0:54that cause the blank page problem. These
0:57four things are the reason why script
0:59writing feels so difficult. Now, here
1:01are the four script writing blockers.
1:03The interestingness blocker, the hook
1:05blocker, the storytelling blocker, and
1:07the engagement blocker. Each of those
1:08blockers corresponds to a question that
1:10will pop in your head and make you
1:12unsure of what to write. So, for the
1:14interestingness blocker, the question
1:15is, what is actually interesting about
1:17this topic or story that I should
1:19include? For the hook blocker, the
1:21question is, what is the best way to
1:22hook the viewer? For the storytelling
1:24blocker, the question is, if I am able
1:26to hook them, what is the best way to
1:28tell the rest of the story to hold their
1:30attention the entire time? And for the
1:32engagement blocker, the question is, if
1:33I'm able to hold their attention the
1:35entire time, how can I make sure that
1:37after they're done, they engage by
1:39liking or sharing the video? Whether
1:40you're a creator or a brand, these four
1:43questions are going to be on your mind
1:44every time you're trying to think
1:46through how to tell a story. And when
1:47you don't have an answer to any of those
1:49questions, that's what holds you up and
1:51causes the overthinking. So, what I've
1:53done is built a script writing system,
1:55really a framework that helps you
1:57systematically think through each of
1:59those questions to come to an answer
2:01much faster. So, for the rest of this
2:02video, I'm going to break down a bunch
2:03of tactical tips for how to get through
2:06each of those blockers. And then at the
2:07end, I'll walk through my step-by-step
2:10script writing process for how I
2:11speedrun around the blank page problem.
2:14All right, let's start with the
2:15interestingness blocker. The very first
2:17thing to tackle before you actually
2:18start writing a script is to figure out
2:20what makes the video interesting or
2:23compelling. If you're making content,
2:24you have to start with this step first.
2:26Because if you don't have a set of facts
2:28or an angle or a premise that's actually
2:30interesting, none of the rest of the
2:31script writing process really even
2:32matters because you're going to be
2:34optimizing for a boring concept. So,
2:36this first part of the process before
2:38you actually write the script is to jot
2:40down a few bullets about what makes this
2:41story interesting to you. Now, this
2:43brings up a really key question. How do
2:45we know which facts or nuggets to grab
2:47that will make our version of the story
2:49more interesting? In other words, is
2:51there a formula for knowing when
2:53something is going to be interesting to
2:54others? And it turns out there is. I
2:57call this the law of interesting.
2:58Interestingness comes from shock value.
3:01When you're making a video, whether it's
3:02entertainment or education based, you
3:04want to find key facts or opinions that
3:06drive maximum shock. Now, shock value is
3:09the distance between what someone
3:11already knows about a topic and what you
3:13tell them in the video. The greater this
3:15distance, the greater the shock and the
3:17more they will hold on to see why that
3:19shocking claim might be true. For
3:21example, I made a video about a Russian
3:22engineer that built a fully functional
3:24Iron Man suit in his garage. Now, when I
3:27was researching this topic, I came
3:28across a clip where the main engineer
3:30said that he invented the world's first
3:32personal hydrogen reactor, the glowing
3:34thing that goes in Iron Man's chest. As
3:36soon as I heard that, I thought, there's
3:37absolutely no way that could be true.
3:39How could a random guy in a garage build
3:41a hydrogen reactor by himself? And that
3:44right there, that curiosity shocked
3:46based question that pops in your head
3:47when you hear something you can't
3:48believe, that's what you're going for.
3:50My current belief was that there was a
3:520% chance this guy could have built a
3:54hydrogen reactor. His claim was that he
3:57did. The distance between those two
3:58things is massive. And that distance
4:00represents max shock, max
4:02interestingness, and I had to stick
4:04around and keep watching to figure out
4:06if it were true. Now, knowing that, I
4:08anchored my video around that detail.
4:11And the video got 40 million views in 5
4:12days. So, for you, when you're
4:14researching a topic or just trying to
4:15organize the facts you already have in
4:17your head, you want to write down the
4:19things that would drive maximum shock
4:21based on what you think the viewer knows
4:23or doesn't. So, here are the tactical
4:25steps for doing that research process.
4:27This is exactly what I do. I call it
4:28idea development. When you research a
4:30topic, you want to watch and read
4:32everything you can and then assess every
4:34fact you hear on a shock score of one to
4:37100. Out of a 100 people, how many do
4:39you think would have heard that thing
4:40before or not? If your best guess is
4:43about four out of five people wouldn't
4:44have heard it, well then that's going to
4:45be a shock score of around 80 out of
4:48100. The goal is to find facts that are
4:50true but also have a maximum shock
4:52score. So as you find them, take those
4:54facts and write them down as bullets on
4:56your script document. And this works for
4:58entertainment content like the Iron Man
5:00example, and it also works for all
5:01educational content. What do you know to
5:03be true about this topic that most
5:05people don't write those things down?
5:06That's where true interestingness lives.
5:09So, this first step, the gathering of
5:10the facts, makes the research process so
5:13much faster. Now, there's two ways you
5:14can run this research process to mine
5:17for the shocking facts. The first way is
5:19that you could do it manually, where you
5:20find videos and blogs, and you just read
5:22all of them on your own and try to parse
5:24out the different facts. Or you could
5:25use the new sand castles.ai AI research
5:28tool. And this is exactly what I do.
5:29First, I find any reference links or
5:31videos about the topic. I go to the
5:33scripts tab in Sandcastles. I press new
5:35script. I press notes. And then I drop
5:37in any of those links or just a broad
5:40context about the topic that I want to
5:42make. Now, Sandcastles will
5:43automatically write a V1 script. But I
5:45just ignore that for now. Here's where
5:46the real sauce is. Go down to the script
5:49writing toolbar at the very bottom of
5:50the page and click that first button on
5:52the left. This is a research report that
5:54was created based on the links and
5:56context that I put in the notes. But
5:58this isn't just a normal research
6:00report. It was specifically created to
6:02mine for interesting and shocking facts.
6:05This report feature is basically a
6:07shortcut for finding the most shocking
6:09and interesting facts for any context or
6:11links that you give. So, even if you
6:13don't want to write the full script in
6:15Sand Castles, which is totally fine,
6:17this little research tool that's kind of
6:18hidden is actually a super helpful way
6:21to curate the shocking facts that you
6:23can then use in your manual writing
6:25process. So, those are the two ways you
6:27can mine for interesting facts with a
6:28high shock score. You can do it manually
6:30just by watching all the sources or you
6:32can do it automatically with the
6:33Sandcastle's research report. Now, let's
6:35zoom back out. At this point in the
6:36script writing process, you now have a
6:38dock with five to 10 bullets of the most
6:41interesting and shocking facts about the
6:43topic. And this will help us get past
6:45the interestingness blocker because now
6:47we have a process and a system for
6:48curating the most interesting parts of
6:50the story. Now it's time to actually
6:52start writing the script and piecing
6:53everything together. So let's move on to
6:55step two. All right, the next most
6:57important piece to focus on is the hook
6:59blocker. And you guys are going to love
7:00this one. Once you've curated the most
7:02interesting aspects of the story, the
7:03next question on your mind should be,
7:05how do I hook the viewer? Now, we all
7:07know the hook is the most important part
7:08of the script. So, is there a formula
7:10for writing a winning hook every single
7:13time? Of course, there is. Now, I've
7:14analyzed thousands of hooks across every
7:17single niche. And it turns out there are
7:19nine proven hook formats that tend to
7:21work in every single category. If you're
7:23stuck, the easiest way to solve for
7:25writing a winning hook is just to use
7:27one of these nine proven formats and not
7:29over complicate it. All right. So, here
7:31are the nine most effective hook
7:33formats. You have secret reveal, case
7:35study, comparison, question, education,
7:39list, contrarian, personal experience,
7:42and problem. Those are the nine. Now,
7:44quickly, let me just go through a
7:45oneline explainer of each of them so
7:47that you can use these right after
7:49watching this video. No gatekeeping
7:51here, but to be honest, I could do a
7:53whole video on just those nine hook
7:55formats. So, if you want me to do a much
7:56deeper dive where I dedicate a whole
7:58video to those, break them down, do a
8:00ton of examples, comment something like
8:01nine hooks so I know that you guys want
8:03that. Okay, here we go. This is the
8:04quick breakdown of the nine proven hook
8:06formats. Let's start with secret reveal.
8:08The secret reveal hook works best when
8:10you have some unknown insight or future
8:12implication that the viewer might not
8:15know. It teases the feeling that the
8:17speaker knows something the viewer
8:18doesn't. So, for example, Google just
8:20released four free AI trainings that
8:22make it way faster to learn AI. The
8:25secret reveal format is great for news
8:27coverage, product releases, or tactical
8:29tips that have just been uncovered. All
8:31right, next is the case study hook. This
8:33is number two. The case study hook works
8:35best when you're highlighting a brand,
8:37person, or subject that achieved some
8:39result in some unexpected way. For
8:41example, Alex Hormosi just sold $100
8:44million worth of books in 3 days using
8:46this five-step method. Case study hooks
8:48are great for breaking down a rapid
8:50explanation for how X subject
8:51accomplished Y result in Z method. Most
8:54educational creators have a ton of
8:56success with case study type hooks. All
8:58right, third, we have the comparison
9:00hook. The comparison hook is when you
9:01instantly compare two or more versions
9:03of something so you can illustrate the
9:05optimal one verse the suboptimal. For
9:07example, what's the difference between a
9:09beginner creator versus an experienced
9:11one. These are really great for breaking
9:12down A versus B scenarios and creating
9:15instant contrast between the ideal
9:17desired state and the base one. All
9:19right, fourth, we have the question
9:20hook. The question hook is when you
9:22explicitly ask a question to implant the
9:25desired curiosity directly in the
9:27viewer's mind. So, for example, can you
9:29bake sourdough bread in under an hour
9:31using only household ingredients? The
9:33question hook is great for teeing up
9:35challenge videos or directly asking a
9:38question that is common from your
9:39viewer. All right, fifth, we have the
9:41education hook. The education hook
9:43introduces a step-by-step process for
9:45completing a single task, process, or
9:47workflow. For example, here's the
9:49easiest way to use ChatGBT to create
9:51content. Typically, the education hook
9:52is the precursor to a tutorial or some
9:55kind of playbook. All right, sixth, we
9:57have the list hook. The list hook
9:59introduces an ordered set of items for
10:00accomplishing a painoint or task. For
10:02example, these are the five best
10:04Premiere Pro editing templates that you
10:06can use for free. List hooks are best
10:08for plainly introducing a rapidfire list
10:10of items. All right, seventh is the
10:12contrarian hook. The contrarian hook
10:14introduces a bold and contrarian take in
10:16the very first sentence as a way of
10:18grabbing attention. For example,
10:20Jaguars's rebrand is one of the worst
10:22design blunders in the history of the
10:24world. Contrarian hooks are great when
10:26you have a strong take that goes against
10:27the grain and you're willing to frame
10:29the entire video around it. And this
10:31works especially well if that contrarian
10:33take drives discussion in the comments.
10:35All right, eighth is the personal
10:37experience hook. The personal experience
10:39hook introduces a personal story or
10:41scenario, usually preceding a
10:43storytelling type video. For example,
10:45when I was in college, I use this sleep
10:47technique to only have to sleep 3 hours
10:49per night. Personal experience hooks are
10:51best when you want to speak in first
10:52person and frame up a story from your
10:54point of view. And last, but certainly
10:57not least, is the problem hook. The
10:59problem hook introduces a specific pain
11:01point or problem to set up a solution
11:03response. For example, if you struggle
11:05with acne, this is one obvious solution
11:07that will clear it right up. Problem
11:08hooks work best when you can agitate a
11:10pain point that the viewer is already
11:12aware of. Now, of course, not all nine
11:14hooks are going to work in every
11:16scenario, but in every scenario, I
11:18guarantee one or two of these will be
11:20the best bet of the nine. Now, once you
11:22know these are the nine goated hook
11:24templates, the questions then become,
11:26how do I know which hook format to use
11:27in what scenario? And then of course,
11:29how do I take my chosen hook format and
11:32write it so that it works for my topic
11:34specifically? Let's tackle both
11:35questions. The easiest way to decide
11:37which of the nine hook formats you
11:38should use is to study which hook
11:41formats are already working for the best
11:43performing videos in your niche. Now,
11:45typically for every niche, there will be
11:47one to two hook formats that just always
11:48crush. And this is because certain
11:50topics are better suited for certain
11:52hook storytelling than others. So, just
11:54pick the hook formats that are already
11:56working for your niche and remix those.
11:58Don't over complicate it. Now, the
12:00easiest way to figure out which hooks
12:01are best performing in your niche is to
12:03go to Sandcastles, go to the channels
12:04tab, and build a watch list of all the
12:06top performing accounts. Go to the
12:07videos tab, filter by that watch list,
12:10sort by outlier score top down. Now,
12:12you've got all the best videos in your
12:15space from those accounts right there
12:16for you. Click on each individual video
12:19to get to the idea detail page. Scroll
12:21down past the transcript and boom, right
12:23there, we have the hook analysis for
12:26you. This shows exactly which of the
12:28nine hook types I just walked through is
12:30being used on that video. It's
12:32automatic. This makes it so easy for
12:34you. You don't even need to watch the
12:35video. If you just click into 20 or 30
12:37of the top performing videos, there will
12:39be a pattern. There always is. Now, if
12:40you combine this datadriven pattern
12:42matching approach on Sandcastles with
12:44common sense, you'll easily be able to
12:46figure out which hook formats work best
12:48for your topic. Now, the second question
12:49is, okay, once I pick the hook format,
12:51how do I actually write it and tweak it
12:53so that it works for my specific video?
12:55And again, there are two ways to do
12:56this. The manual way is to take the
12:58literal word for word hook from the
13:00outperformer, copy that down, paste it
13:03in your doc, switch the words mad lib
13:05style, and run with that. So, the way to
13:07do this, go to Sandcastles, click into
13:08the video, see the full transcript, copy
13:11the hook word for word, and go from
13:12there. Again, pretty easy, but that's
13:14the manual process. You have to know
13:15which words to switch mad lip style. The
13:18other way, the automatic way is to again
13:20use sand castles, but it's a different
13:21feature. one that will automatically
13:22write all the hook variants for you in
13:24one click. So to access this, go back to
13:26the scripts tab, go to the script you
13:28just made, go all the way down to that
13:30script writing toolbar at the bottom.
13:31The third button, the one with the key,
13:33click that. What you see are all nine of
13:36the hook options written for you for
13:38your topic automatically. Now again, you
13:41might not want to use the Sandcastle's
13:42generated version word for word. Take
13:44that, copy it, paste it in your doc, and
13:47tweak it from there. And I'll say this
13:48again, you may not want to use Sand
13:50Castles or any AI tool to write the full
13:52script end to end because you don't like
13:53how it reads. But these little pieces,
13:55the research report, the hookwriter,
13:57these little things help you figure out
13:59puzzle pieces to add to your script
14:02process to find the answer quicker. Now,
14:04as a bonus on hooks, before I move to
14:06the next step in this video, I just want
14:08to quickly review the four hook
14:10commandments. Once you write your hook,
14:12screen for these four things to make
14:14sure these are true, and your hooks will
14:15perform much better. The four
14:17commandments for hooks are alignment,
14:19speed to value, clarity, and curiosity.
14:21For alignment, hooks are actually three
14:23parts. It's visual hook, spoken hook,
14:26and text hook. It's not one component.
14:27It's actually three. The visual, spoken,
14:30and text hook must be aligned. Whatever
14:32you say in the spoken hook has to match
14:35what you're showing with the visual and
14:36text. Now, the nine hook formats I just
14:38went over, those are obviously the
14:40spoken hook. That's what you write on
14:41the script. That's what you speak. But
14:43you should also be thinking about what
14:44visuals and text you should show on
14:46screen to complement the words you're
14:48saying. Okay. Next, when it comes to
14:50speed to value, the hook delivery must
14:52be fast. Zero delay, zero fluff. If the
14:55viewer only hears one sentence and you
14:57stop the video there, is it clear what's
14:59coming next or is it up in the air? It
15:01must be clear. The third piece, when it
15:02comes to clarity, the hook must clarify
15:04what the video is going to be about.
15:06Again, if the viewer only hears that
15:08first sentence, are they clear about
15:10what's coming or is it murky? Do they
15:12not understand the words you're saying?
15:13It must be clear. And then lastly is
15:15curiosity. The hook must open a question
15:18in the viewer's mind. This is the
15:19curiosity loop concept. When you're
15:21reading the hook back and you just read
15:23the hook, does it make you want to keep
15:24watching, keep reading, or not? So now
15:27you have the nine proven hook formats
15:29with a description of when you use each
15:31one, and the four hook commandments,
15:34kind of like filters or a checklist that
15:36you should run your hook through once
15:37it's written. If you want an even deeper
15:39dive on hooks, I made three other
15:41completely free videos that I'll link
15:43below. I also recorded a 2-hour in-depth
15:45training just on hooks. Literally
15:47everything I know about hooks with a
15:4837page notes guide that everybody who
15:51takes the training gets. That's also
15:53linked below. If you want to go crazy on
15:54hooks, the answer's right there. It's in
15:56the description. You don't need to watch
15:57anything else. Okay. So, at this point
15:59in the script process, let's just zoom
16:00back out and orient where we are. We've
16:02gone through two of the four steps.
16:04First, we curated the five to 10 most
16:07interesting facts about the story. And
16:09second, we've now picked the hook format
16:11and written the hook. If you're looking
16:13at your script document, you now have
16:14the body points and the hook done. Next,
16:17we need to figure out how do we piece
16:19those body points together to tell a
16:21compelling story after the hook. Okay,
16:22so the third blocker, remember, is the
16:24storytelling blocker. And for this one,
16:26you're stuck on this question. If I am
16:28able to hook them, how do I tell a story
16:30that's compelling enough to hold their
16:32attention through the whole thing? And
16:34the easiest way to solve the blank page
16:36problem of writing the story is to start
16:38with a story outline. I call this the
16:40story structure. It's the way the story
16:42flows after the hook. Now, listen, I'm a
16:44nerd when it comes to this stuff. Just
16:46like the hooks, I've analyzed thousands
16:47of the top performing videos across
16:49every niche. And there's also a proven
16:51pattern for story structures. There are
16:53seven winning story structures that tend
16:55to work across every niche. And just
16:58like hooks, I'm going to walk through
16:59all seven, give you the sauce, and tell
17:01you exactly how to use them. If you
17:02don't know where to start when it comes
17:03to structuring those facts into a story,
17:05I would pick one of these seven. So, the
17:07seven story structures are this:
17:09breakdown, newscaster, case study,
17:12explainer, listical, problem solver,
17:15tutorial, and educational. Now, just
17:17like we did for hooks, let's go through
17:18a two to three sentence explainer of
17:20each one. I'll break down when to use it
17:22and what hooks to pair with each
17:24different storytelling structure. Like I
17:26said, nobody gives away this kind of
17:27stuff for free. So, if you're liking
17:28this, you know what to do. All right,
17:30the first story structure is the
17:31breakdown story structure. And the
17:33breakdown story structure is really used
17:35to explain any concept in building
17:37blocks. Essentially, you're breaking
17:39down some complex thing. Now, the
17:41outline that you would use for breakdown
17:43stories goes like this. First, you have
17:45a hook. Then, you have some initial
17:47context shock. Then, you have a block
17:50explaining what happened or how it
17:51works. Then, you have a block for why it
17:54matters. And then, an outro. It's a five
17:56block outline. The breakdown story
17:57format is best for things like product
17:59launches, general development or news,
18:02new technology or analysisbased stories.
18:06Now, typically the best hooks to use
18:07when you're writing in a breakdown story
18:09format would be the secret reveal, the
18:11question, the comparison, or the
18:13contrarian. Okay. Second, we have the
18:15newscaster story structure. The
18:17newscaster story structure is used to
18:18explain a largely factual recounting of
18:21an event. Typically, not as much
18:23opinion, more facts. It's like a
18:25journalist. It's kind of like a
18:26breakdown, but it has more of a
18:27journalistic fact-based slant. Now, the
18:29outline for newscaster stories goes like
18:31this. You have hook, you have the full
18:34context of the story, you have an
18:36optional extremely short take or
18:38analysis section, optional, and then you
18:40have an outro. So, it's three or four
18:42pieces. And like I said, newscaster
18:44stories are typically best for
18:45journalism or sharing the news. Now,
18:47typically the best hooks to use if
18:48you're trying to write in the newscaster
18:50format would be secret reveal, question,
18:53comparison, contrarian, or problem.
18:55Okay. Third, we have the case study
18:57explainer story structure. The case
18:59study explainer story structure, that's
19:01a mouthful, is used whenever you're
19:02trying to educate a viewer on some
19:04blueprint or framework or process that
19:06was used to achieve some outcome in some
19:08way. Now, the outline for case study
19:10explainers is hook. the framework, which
19:13is typically two to four pieces breaking
19:15down in succession the framework used
19:18and then the outro. So, it's really
19:20three blocks, but that framework block
19:21is like the whole story. It's there's
19:23many blocks between. Case study
19:24explainers are best when you're trying
19:26to teach skills or break down some
19:28framework quickly. And typically, the
19:30best hooks used when you're doing a case
19:32study story would be the case study
19:34hook, a question hook, or a comparison
19:36hook. All right, the fourth story
19:38structure out of seven is the listical.
19:40Now, the listical story structure is
19:42pretty straightforward. It's when you're
19:43trying to educate a viewer using an
19:44ordered list of items. And the outline
19:47is very simple. It's hook. It's the
19:49list, whatever the three to five items
19:51would be, and then it's the outro. Now,
19:53listicicals are best used when you have
19:54a mutually exclusive list of atomic
19:57units, things that you can break apart
19:59in separation and just go one after the
20:02next. Typically, for listical videos,
20:03you use the list hook, but you can also
20:05use the problem hook as well. All right.
20:07Fifth, we have the problemolver story
20:09structure. And the problem solver story
20:11structure, again a tongue twister, I
20:13need simpler names, is very common. It's
20:15when you're trying to agitate a pain to
20:17tee up some solution. Problem,
20:19agitation, solution. Now, the outline, I
20:22kind of just alluded to it, would be
20:23hook, problem, and you can agitate the
20:25problem in there, solution, outro.
20:28Problem solver stories are best when
20:29you're trying to lead with the problem.
20:30It's a very simple structure, but it's
20:32executed very well, especially for
20:34educational or product use cases. Now,
20:36typically for problem solver stories,
20:37you're going to use the problem hook.
20:39You could also use the question hook or
20:40the contrarian hook. All right. Sixth,
20:42we have the tutorial. And the tutorial
20:44story structure is really used as like a
20:46ride along or a recap of an experiment
20:48or some walkthrough of a system. This is
20:51what you'd want to use if you were
20:52explaining a step-by-step process for
20:54how to do something. Now, the outline
20:56for tutorial stories, very simple, is
20:58hook, the tutorial, which again is like
21:00a listbased step-by-step flow, and then
21:03the outro. So it's three blocks, but
21:05that middle block is kind of expanded.
21:07As I mentioned, tutorials are best for
21:09education, kind of explaining uncharted
21:11territory, trying to break down a
21:12complex system, things like that. Now,
21:14the difference between a tutorial and a
21:15list is that for tutorial, you have a
21:17series of steps, but they all go in
21:19succession leading to one outcome. They
21:21don't really live alone. The steps can't
21:23live on their own. For list, every
21:24single unit, every single piece in the
21:26list can live on its own. They're kind
21:28of like separate things. They can all
21:30help lead to the same outcome, but
21:32they're all separate. So it's contingent
21:34steps on each other and then separate.
21:36Now the difference between a tutorial
21:37and a case study story structure again
21:39tutorial is step by step leading to one
21:41outcome. The case study is less howto
21:44steps and more analysis or reflections
21:46of pieces that led to that outcome. So
21:49they're two sides of the same coin. All
21:50right. Number seven is educational or
21:52personal story. And this story structure
21:54is really used for storytelling from the
21:57first person perspective. Anytime you
21:58want to lead with the creator's point of
22:00view, you're going to use this personal
22:02story structure. The outline for this is
22:04very simple. It's hook, personal,
22:05experience, story, actually telling the
22:07story, start, middle, end, and then
22:09outro. So, it's three blocks, but again,
22:10that middle block is a bit expanded. And
22:13educational stories, like I said, are
22:14used to illustrate firsterson learnings.
22:16Typically, they lead to motivation,
22:18inspiration, something of that nature.
22:20Now, the best hook to use for these
22:22would be the personal experience hook.
22:23You could also use the problem or
22:24contrarian hooks. All right. Now that
22:26you know the seven story structures, and
22:28apologies, that was a mouthful. The two
22:30questions that pop in your head again
22:31are the same thing. How do I know which
22:33one to use? And once I pick one, how do
22:34I write my story for my topic? How do I
22:37tweak it so that it works for me? Let's
22:39tackle both of those. First, how do you
22:40know which one to pick? The best way to
22:42know which one to pick is the exact same
22:44process I talked about when we were
22:45going over hooks. You want to study the
22:47best performing videos in your niche to
22:50figure out how they tell stories for
22:52those viewers in those topic areas and
22:54then pick those one to two story
22:57structures that work over and over. Now,
22:58if you're a script writing guru, you can
23:00make any of the story structures work
23:01for any topic. But if you're not and you
23:03just want to take the easy route, pick
23:05what's working for your topic and just
23:07use that. It couldn't be any easier.
23:10Now, I will say this, the winning story
23:11structures are going to vary niche to
23:13niche. But for every niche, there are
23:15going to be one or two standouts that
23:17always seem to work. And again, that's
23:18because the psychology of consuming
23:20different topics varies. And so, certain
23:22storytelling methods are just more
23:24effective in certain areas than others.
23:26Now, the easiest way to figure out what
23:27the winning story structures are in your
23:29niche is to go to sandcastles.ai, I
23:31build a watch list of all the top
23:33accounts using the channels tab. Go to
23:35the videos tab. Filter the videos by
23:37that watch list. Sort by outlier score
23:40top to bottom. Click into each
23:42individual video. Scroll down and look
23:44at the story structure analysis section.
23:47We literally put which of the seven
23:48they're using on every single video. And
23:51really all it takes is going in maybe
23:52once a week, clicking on the top 20 or
23:5530, and just noticing the pattern. There
23:57is always a pattern. You will see it
23:58right away. Now, of course, the last
24:00question is once I pick which of the
24:01seven to use, how do I actually tweak
24:03and write it for my topic? And again,
24:05you can either do this the manual way or
24:06the automated way. And you're probably
24:08sensing a theme here. I'm trying to give
24:09you all the tools for how to do these
24:11steps as fast as possible while still
24:13maintaining quality. But if you like the
24:15manual art of script writing, I'm still
24:17breaking down the why and the how so you
24:19can do it by hand. Now, when it comes to
24:21story structure and actually writing the
24:23story, both manual and automated benefit
24:25significantly from using sand castles.
24:27Now, on the manual side, this is what I
24:29would do. I would go to the script tab
24:30in Sand Castles. I would go down to that
24:31script toolbar that we've been going to
24:33the second button. Now, click that. That
24:36is now all seven story structures laid
24:38out for you. Now, if you want to do this
24:39manually and you don't want to use sand
24:40castles to write, which is completely
24:42fine, click the copy button on whichever
24:44structure you like. Paste that into your
24:47doc or paste it into chat GBT. And that
24:49is now the outline that you can use. And
24:51what you're going to do is just start
24:52slotting in facts that you've already
24:54pulled those interesting and shocking
24:55facts into each bucket to logically tell
24:58the story from beginning to end. Now,
25:00obviously, there is an art to slotting
25:01in those facts. Obviously, there's an
25:03art to the writing itself, and I don't
25:05have enough time in this video to go
25:07into every nuance of the writing. If you
25:09want me to make a detailed breakdown on
25:10that, put that in the comments so I
25:12know. This is the shortcut for the
25:14writing. Imagine you were telling this
25:15story to a friend. You now know the
25:17facts you want to tell them. You now
25:18know how you would intro the story with
25:20the hook. How would you order those
25:22facts so they would understand it the
25:24most? What order do they go in? That's
25:26how you should think about sequencing
25:27the actual writing itself. If you want
25:29to watch a live breakdown where I script
25:31and kind of voice over exactly why I
25:34write each word the way I write it, I'll
25:36link that video below, too. Now, of
25:37course, if you want to avoid all the
25:39headache of the manual part and trying
25:41to figure out how to sequence the steps,
25:43you can use the automated flow, which is
25:45going into Sandcastles, picking which of
25:47the structures you want to use, and then
25:49one click, we'll write it for you. And
25:50again, if you don't like the way Sand
25:52Castles writes and you prefer Chachi or
25:54Claude, that's totally fine. But having
25:56access to the story structures, the hook
25:58formats, and the research report, these
26:00little pieces make it way easier to
26:02drive whatever process, manual, chat, or
26:05claude, you prefer. I'll be honest, I
26:07personally don't really like an AI
26:09program writing my scripts end to end.
26:11It just feels very artificial. But what
26:13I do like using is different pieces here
26:15or there to kind of stitch together my
26:1790% draft as quick as I can and then I
26:20manually edit from there. And before we
26:22move on and finish the video, the reason
26:23why it feels like sand castles is always
26:25the answer for doing this faster is
26:27because it is. I built sand castles
26:30specifically to make short form video a
26:32thousand times faster. all these
26:33formulas, all these playbooks, all these
26:35learnings. Nobody else is on the cutting
26:37edge like I am. If you like the way I
26:38explain this stuff, I am taking my brain
26:41and distilling it into Sandcastle so
26:43that you can use it on demand whenever
26:45you want. That's why it feels like it is
26:47the answer because it is. Okay, let's
26:48zoom back out. At this point, we have
26:50now covered three of the four major
26:52script writing blockers. First, we broke
26:54down how to mine for the most
26:55interesting facts in the story. And then
26:57we covered the top hook formats and the
26:58top storytelling structures that you can
27:00use to start piecing together those
27:02facts. And we covered those in that
27:04order because this whole video was about
27:05how can you write scripts faster. And
27:07once you have structures and templates
27:10that allow you to know how to write the
27:12hook and how to write the story, this
27:13process gets way quicker. Now, the last
27:15blocker is the engagement blocker. And
27:17the question in your mind should be, if
27:19I'm able to hook them, if I'm able to
27:20hold them the whole time, how do I make
27:22the story good enough to where they
27:23actually engage and they like or share
27:25with a friend? And I'll give you this
27:26one super fast. The way to ensure the
27:28engagement happens is to increase the
27:30chances that an emotional transfer
27:32happens via some sort of payoff. Now,
27:35there are six buckets of emotions that
27:36you could use content to drive. You've
27:39got awe or inspiration, amusement or
27:42humor, excitement or joy, anger or
27:45outrage, surprise, shock or curiosity,
27:48and then sadness or empathy. Those are
27:50the six. The greater the transfer of
27:52emotion that your video has, A, the more
27:54the viewer will like it because the
27:56dopamine release, and B, the higher
27:58chance there is that they'll share it
27:59because they want to transfer that
28:00emotion to someone else. Now, the best
28:02way to ensure this emotional transfer
28:04happens is to be very intentional as
28:06you're writing on the emotion that you
28:08want to drive. And so, what I like to do
28:10is write the desired emotion that I'm
28:12going for at the top of my page as a
28:14reminder when I'm writing so that I can
28:16use that as a filter. So, those are the
28:18four key steps to go from a blank page
28:20to a finished script really fast and
28:22avoid the four big script writing
28:24blockers. Step one, curate the highest
28:26shock, facts, takes, and opinions to
28:29ensure max interestingness of the video.
28:31Step two, choose a proven hook structure
28:33and make sure your hook satisfies the
28:35four hook commandments. Step three,
28:37choose a proven story structure. And
28:39step four, ensure the emotional transfer
28:41happens. Now, let's recap the
28:43step-by-step system that you should use
28:44for your script writing to ensure that
28:46you can get through it as fast as
28:48possible. The first step is that I'm
28:49researching and I'm writing down as many
28:51bullets as I can that are interesting
28:53about the topic. And again, the way I
28:55look for those is that I'm documenting
28:56anything that shocks me based on the 1
28:58to 100 shock factor score. You can do
29:00this manually or you can use the
29:02Sandcastle's research report feature to
29:04do this much faster. Second, based on
29:06the facts I find and the general
29:08approach I want to take, I'm going to
29:09write my desired emotion at the top of
29:11my paper to make sure that I'm using
29:13that as a filter for the rest of the
29:15process. Third, I'm picking the hook
29:17structure that I want to use, and I'm
29:18doing that by using sand castles to
29:20figure out which hook structures are
29:22working the best for my topic and my
29:24niche. I'm taking one of those hooks in
29:26that structure, and then I'm tweaking it
29:28and optimizing it for my specific video.
29:30And of course, I'm ensuring that that
29:31hook meets all four hook commandments
29:33and that I have a good visual to pair
29:35with it. Now, fourth, I'm picking the
29:37story structure that I want to use to
29:39write the rest of my script. To do this,
29:41again, I'm looking at what has already
29:42worked in my niche using the sand
29:44castle's analysis process, and I'm
29:46thinking about my own personal spin and
29:48the facts I have at my disposal,
29:50combining those to pick the right story
29:52structure. I'm taking that story
29:53structure. I'm writing the outline of
29:55that structure on my page. And I'm
29:56starting to think about how I can slot
29:58different facts in. Just writing down
30:00those sections, I'm telling you, is very
30:02helpful in the flow. All right. Fifth,
30:04I'm going to actually write the script
30:05using that outline. And I know we didn't
30:07talk about this piece as explicitly as
30:09the others, but once you have the hook
30:11format chosen, the shocking facts
30:13pulled, and the story structure outline
30:15decided, it's really just about layering
30:17the facts in order, and adding
30:19transitions to smooth it out. That's
30:21really all you have to do to write a
30:22banger script. And again, I will go
30:24through a much deeper dive on the
30:25writing in the future. If you guys want
30:27that, just comment below. All right.
30:28Then lastly, I'm going to read through
30:30the finished script and I'm going to
30:31have that emotional filter in my mind
30:33again. And I'm just gut-eing if I want
30:36anger shock. Did this script written
30:38drive anger shock in me or not? It's the
30:41last check. If not, I would change the
30:43wording and phrasing to make that
30:44emotion more visceral. Now, at the end,
30:47once I have all six of those things
30:49completed, there's a quick four-step
30:50checklist, four questions really, that
30:52I'm asking myself to make sure that it's
30:54finished. This is what I'm asking. Is
30:56this story interesting? Is this story as
30:58compressed as it can possibly be? Does
31:00this hook actually hook me on its own?
31:03And what emotion do I feel when I finish
31:05reading? If I can get through those four
31:07questions, just based on the text script
31:08alone, I know I'm good once I add
31:10visuals, cuz they'll only make it
31:11better. All right, guys. That is all
31:12I've got for this video. This was a
31:14master class on how to write scripts 10
31:16times faster. Obviously, the only way
31:18you're going to get the script writing
31:20from 60 minutes down to 60 seconds is if
31:22you use an AI tool from end to end. But
31:24if you're like me, you probably feel
31:25like the AI writing just doesn't hit.
31:27It's just not there at the quality you
31:29want. What I found to be the fastest
31:30while still maintaining effective
31:32quality and being able to go viral
31:33whenever I want is using the system and
31:36automated pieces where it makes sense,
31:38but then stitching together and editing
31:39manually. That combo seems to work the
31:41best. And I'm telling you, using sand
31:43castles to find the proven outliers,
31:45both for hooks and story structures,
31:47that alone will save you 10x the time
31:50when you're trying to figure out how to
31:51write the script. As always, guys, I'm
31:53trying the absolute best to make it
31:54easier for you to make better content.
31:56That's my whole mission with this
31:57channel. Whether you're a creator or a
31:59business owner, this script writing
32:00framework should help you a ton. Keep me
32:02posted in the comments if you guys like
32:03this one. I really do read every comment
32:05and use it as a guide for what videos to
32:07make next. So, if you want something or
32:09you're confused, please leave a comment
32:10and let me know what I should cover. And
32:12remember, if you're a business owner and
32:13you're still watching, I built a free
32:15community specifically for you
32:17entrepreneurs trying to get better at
32:18content. We have 31,000 business owners
32:21in there. There are 60 free trainings
32:23just like this. Everybody's working
32:25together to help each other. Everyone's
32:26giving feedback. It's honestly a great
32:28vibe. If you're an entrepreneur and you
32:29want to join that, it's completely free.
32:31I've got an invite link below. Until the
32:32next one, we will see you guys then.
32:34Peace.

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