How to script a VSL — Transcript

Full transcript

1. 0:00So, right from the top, how do you
2. 0:01define yourself?
3. 0:01>> Uh, no idea. No, that's probably why
4. 0:03we're doing this video. We're not doing
5. 0:04any video content right now.
6. 0:06>> Yeah, why? Considering that you do
7. 0:07backyard before and afters.
8. 0:09>> Yeah, exactly.
9. 0:10Sexy thing to look at in the home.
10. 0:11>> Yeah. Love it.
11. 0:13I follow backyard transformations as a
12. 0:15as a psychopath. Like, I just like I I
13. 0:17don't even have a backyard. Um, and I
14. 0:19follow it. Okay, so, so VSL is the way I
15. 0:22like to structure it. A lot of people
16. 0:23like to make these seem like they're
17. 0:25this like crazy, you know, magic thing.
18. 0:27It's not. So, basically, you have your
19. 0:29intro,
20. 0:31you have your you know, like
21. 0:33unique
22. 0:35thing,
23. 0:37and then you have objections,
24. 0:39you know, we'll go through five.
25. 0:41And I'll I'll write this. So, basically,
26. 0:44promise,
27. 0:46pain,
28. 0:48uh,
29. 0:49uh, proof,
30. 0:52plan.
31. 0:55Okay, so, these are our five P's. So,
32. 0:56it's like, "Hey, in this video, I'm
33. 0:57going to walk you through
34. 0:59um, how we transform
35. 1:01shitty backyards into nice backyards.
36. 1:04And if right now you haven't had the
37. 1:05opportunity cuz like you're ashamed to
38. 1:07have people over, it looks like or
39. 1:08you're thinking about selling your house
40. 1:09and you're like, "This is actually a
41. 1:10major detractor." Um, we can help solve
42. 1:12that for you. And just like this house
43. 1:14and this house and this house and this
44. 1:16house." And so, what I'm going to walk
45. 1:18through is kind of like our five-step
46. 1:19process um, of how we approach you know,
47. 1:22transforming backyards. And here's a
48. 1:24visual road map form of it, like where
49. 1:25we're going to be in the video. And so,
50. 1:27this is our you know, our our LS secrets
51. 1:31method. This is our thing. So, it's
52. 1:33basically this is like 1 3 minutes. Just
53. 1:35like this is how our thing works. This
54. 1:37is call it, you know, 1 minute,
55. 1:3990 seconds tops, right?
56. 1:42And then here, it's just what are all
57. 1:44the big objections that people come up
58. 1:45with? Like, think of every like, what
59. 1:46are the big ones? They're going to say,
60. 1:47>> Muddy backyard, dead grass.
61. 1:49>> Yeah, exactly. So, it's like So, a lot
62. 1:50of people think So, it's like here's our
63. 1:52process. And so, a lot of people think
64. 1:54uh, dead grass is actually going to be
65. 1:56but let me show you this example. So,
66. 1:57the way we All of these get broken down
67. 1:59the same way, which is what they think.
68. 2:02So, dead grass is the thing here, what
69. 2:04they think.
70. 2:06Why it's wrong.
71. 2:09What's right.
72. 2:14And then, proof.
73. 2:16And that is literally the belief
74. 2:17breaking formula for everything. So, a
75. 2:19lot of people think that So, like, what
76. 2:20they think. So, what a lot of lot of
77. 2:21people think that dead grass is going to
78. 2:22like make this like it's never going to
79. 2:24look good. Um
80. 2:25but it turns out that you can actually
81. 2:27replan or resod or re-turf, and it takes
82. 2:30less time than people think, and it's
83. 2:32actually cheaper than having the
84. 2:33irrigation system or whatnot. And so,
85. 2:35this is how we do it at Lone Star, and
86. 2:37let me just show you a couple of dead
87. 2:38grass examples that turned into amazing.
88. 2:40And the other thing that people think is
89. 2:41that
90. 2:43mud. And then, you just go You literally
91. 2:44just do the same thing. You hit every
92. 2:45one of the objections, and you just go,
93. 2:47"What they think, why it's wrong, what's
94. 2:48right, proof." And you just do it for
95. 2:49all of them. And then, at the end, you
96. 2:50say, "Great.
97. 2:52Basically, whatever whatever the thing
98. 2:53that you want them to do is.
99. 2:55So, we have two of these for you. One is
100. 2:58If you're like, "What's the difference
101. 2:59between the first one and the second
102. 2:59one?"
103. 3:00Nothing besides the fact that you just
104. 3:02do the video again with different
105. 3:03examples. So, it's the same thing.
106. 3:06So,
107. 3:07it's fundamentally here, we're selling
108. 3:09them on like being excited, and we're
109. 3:11pre-framing the fact that like we do
110. 3:12hardscape, like we do all of these
111. 3:14things end to end. This is our process.
112. 3:16This is how we approach everything. And
113. 3:18so, you know, at the end, it says like,
114. 3:19"Hey, you can shoot us a text, shoot,
115. 3:21you know, at this number
116. 3:23for a special thing we want. Uh but look
117. 3:25forward to the guy who's going to be
118. 3:26showing up, right?" And then, when the
119. 3:28guy comes, it's more related to like
120. 3:31what's the next step in that process.
121. 3:32So, fundamentally, just the CTA changes,
122. 3:34but like that's it.
123. 3:35If you were the best salesperson in your
124. 3:37company, then your company will be
125. 3:39always capped by you. And this is what
126. 3:42the two-day workshop is for. Now, I want
127. 3:43to be clear before I get into what it
128. 3:44is. This is for million-dollar-plus
129. 3:46businesses that are trying to scale
130. 3:48their sales team, where you are still
131. 3:50probably vast majority of the match.
132. 3:52Either you're literally taking calls or
133. 3:53you are big percentage of the revenue or
134. 3:56you have to be constantly on the sales
135. 3:57team in order to get this to work. If
136. 3:59you're in any of those settings, then
137. 4:00this is absolutely for you. And so, if
138. 4:02you are tired of your sales relying on
139. 4:04you and want a sales system that scales
140. 4:06beyond you, then apply. That's the
141. 4:08[music] deal. And so, if it is a fit, we
142. 4:09look forward to seeing you out here and
143. 4:11it's a great time. We're talking about
144. 4:12sales stuff. Like, how could you have a
145. 4:13better time? Don't take my word for it.
146. 4:14Here's what other people are saying
147. 4:15about our workshops. They're
148. 4:17premo and uh yeah, can't wait to see you
149. 4:18out here.