How to Script a Sales Video That Actually Sells — Transcript

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1. 0:00So, I have no idea how to do a VSL.
2. 0:01>> Uh, no idea. No, that's probably why I'm
3. 0:03watching this video. We don't really do
4. 0:04video content right now.
5. 0:06>> Yeah, why? Considering that you do
6. 0:07backyard before and afters.
7. 0:10>> Sexy thing to look at in the home.
8. 0:11>> Yeah.
9. 0:13I follow backyard transformations as a
10. 0:15as a psychopath.
11. 0:16>> Like I just like
12. 0:19Um, and I follow
13. 0:20>> Okay, so so VSL is the way I like to
14. 0:22structure them. A lot of people like to
15. 0:23make these seem like they're this like
16. 0:26crazy, you know, magic thing. It's not.
17. 0:28So,
18. 0:30intro
19. 0:31you have your, you know, like
20. 0:33unique
21. 0:35thing
22. 0:37and then you have objections.
23. 0:39You know, one through five.
24. 0:41And I'll I'll like this. So, basically
25. 0:44promise
26. 0:46pain
27. 0:48uh
28. 0:49uh proof
29. 0:52plan
30. 0:55Basically, these are our five pieces.
31. 0:56It's like, "Hey, in this video I'm going
32. 0:57to walk you through
33. 0:59um how we transform
34. 1:01shitty backyards into nice backyards.
35. 1:04And if right now you haven't had the
36. 1:05opportunity because like you're ashamed
37. 1:07of having people over, it looks like
38. 1:08or you're thinking about selling
39. 1:09your house and you're like, "This is
40. 1:10actually a major detractor." Um, we can
41. 1:12help solve that for you. And just like
42. 1:14this house and this house and this house
43. 1:16and this house." And so, what I'm going
44. 1:18to walk through is kind of like our
45. 1:19five-step process um of how we approach,
46. 1:22you know, transforming backyards. And
47. 1:24here's a visual road map flow mentally
48. 1:25of like where we're going to be in the
49. 1:26video. And so, this is our, you know,
50. 1:28our our LS secret method.
51. 1:32>> Mhm.
52. 1:32>> This is our thing. So, it basically this
53. 1:33is like one through minutes. Just like
54. 1:35this is how our thing works. This is
55. 1:37call it, you know, one minute
56. 1:3990 seconds tops, right?
57. 1:42And then here, it's just what are all
58. 1:44the big objections that people come up
59. 1:45with? Like think of every like what are
60. 1:46the big ones they're going to say?
61. 1:47>> Muddy backyard, dead grass.
62. 1:49>> Yeah, exactly. So, it's like So, a lot
63. 1:50of people think So, it's like here's our
64. 1:52process. And so, a lot of people think
65. 1:54uh dead grass is actually be issue. But,
66. 1:56let me show you this example. So, the
67. 1:57way we All of these get broken down the
68. 1:59same way, which is what they think.
69. 2:02So, dead grass is the thing here what
70. 2:04they think.
71. 2:06Why it's wrong.
72. 2:09What's right.
73. 2:14And then proof.
74. 2:16And that is literally the belief
75. 2:17breaking formula for everything. So, a
76. 2:19lot of people think that So, it's like
77. 2:20what they think. So, what a lot of lot
78. 2:21of people think that dead grass is going
79. 2:22to like make this like it's never going
80. 2:24to look good. Um but it turns out that
81. 2:26you can actually replant or resod or
82. 2:28re-turf and it takes less time than
83. 2:31people think and it's actually cheaper
84. 2:32than having the irrigation system and
85. 2:34whatnot. And so,
86. 2:36this is how we do it at Lonestar and let
87. 2:37me just show you a couple of dead grass
88. 2:38examples that turned into amazing. And
89. 2:40the other thing that people think is
90. 2:41that
91. 2:43mud. And then you just go You literally
92. 2:44just do the same You hit every one of
93. 2:45the objections and you just go what they
94. 2:47think, why it's wrong, what's right,
95. 2:48proof and you just do it for all of
96. 2:49them. And then at the end you say,
97. 2:50"Great.
98. 2:52Basically, whatever whatever the thing
99. 2:53that you want them to do is.
100. 2:55So, we have two of these for you. One is
101. 2:58If you're like, "What's the difference
102. 2:59between the first and the second one?"
103. 3:00Nothing besides the fact that you just
104. 3:02do the video again with different
105. 3:03examples. It's the same thing.
106. 3:06So,
107. 3:07it's fundamentally here we're selling
108. 3:09them on like being excited and we're
109. 3:11pre-framing the fact that like we do
110. 3:12hardscape, like we do all of these
111. 3:14things end to end. This is our process.
112. 3:16This is how we approach everything. And
113. 3:18so, you know, at the end it says like,
114. 3:19"Hey, you can shoot us a text, shoot,
115. 3:21you know, at this number
116. 3:23for a special thing if you want. Uh but
117. 3:25look forward to the guy who's going to
118. 3:26be showing up, right?" And then when the
119. 3:28guy comes, it's more related like what's
120. 3:31the next step in that process. So,
121. 3:32fundamentally, just the CTA changes, but
122. 3:34like that's it. Real quick, if you're a
123. 3:35business owner and you are not growing
124. 3:37as fast as you'd like, I'd like to give
125. 3:39you a free gift. So, my team and I put
126. 3:41together the $100 million scaling road
127. 3:43map, which is basically 200 hours of us
128. 3:45looking over all the portfolio companies
129. 3:46we've had and what stages of growth they
130. 3:49went through and more importantly, where
131. 3:51they got stuck and how they got past it.
132. 3:53And so we broke it into these 10 stages
133. 3:55and we made this little kind of quiz
134. 3:56thing where if you put in your business
135. 3:57information, it'll tell you where you're
136. 3:59at and the most important part for you,
137. 4:01what to do for each of functions of the
138. 4:02business across product, marketing,
139. 4:03sales, customer success, recruiting, IT,
140. 4:06human resources, and finance. And so no
141. 4:08matter what you're struggling with,
142. 4:09someone else has already struggled with
143. 4:11it and solved it. And so I'd like to
144. 4:13give you this thing absolutely free. You
145. 4:14can go to acquisition.com/roadmap,
146. 4:16plug in your business information, and
147. 4:18if you want us to actually help you
148. 4:20de-constrain the business and you're
149. 4:21trying to scale, we'd love to help you
150. 4:23out. On the thank you page, you can just
151. 4:24book a call with my team and we will
152. 4:27look at the business, see if we can
153. 4:29help, and if we can, we'll invite you
154. 4:30out to Vegas and we'll do this in person
155. 4:32live.