How to Reverse Engineer Any Skill You Want — Transcript

Full transcript

1. 0:00Right now, there's the person you are,
2. 0:02and there's probably, hopefully, the
3. 0:04person you want to be, and there's a
4. 0:05gap, right? We agree on that? Okay. So,
5. 0:08that person that you want to be has
6. 0:10traits and has skills that you don't
7. 0:13have, right? And I think that traits
8. 0:16have been a word that we use as
9. 0:19shorthand for bucket of skills. When I
10. 0:21say it that way, it I think it'll help
11. 0:23make more sense. And so, we might make
12. 0:26the argument that if you were more
13. 0:27charismatic, you would make more money.
14. 0:30Let's say that that was that was the
15. 0:31argument we were going to do. Like,
16. 0:32okay, for whatever profession I'm in,
17. 0:34that would be true to me. Okay,
18. 0:36fantastic.
19. 0:37Be charismatic.
20. 0:41What does that mean?
21. 0:42And so, right now, if So, the more
22. 0:45skilled you are, the more general a
23. 0:47command can be given to you, and you can
24. 0:48still be effective. So, someone can at
25. 0:51this point say, "Hey, Alex, can you
26. 0:53start this business?" And I would say,
27. 0:55"Sure." That's a very general command.
28. 0:58Now, one level below that, it might be
29. 0:59like, "Can you advertise this product?"
30. 1:02And I would say, "Yeah, I can do that."
31. 1:04One level below that would be
32. 1:06"Do you think you can make a post that
33. 1:08people would click on to buy this
34. 1:10thing?" And I would say, "Yes." And we
35. 1:12can keep going down, but the point is is
36. 1:14that if you have a skill set that you
37. 1:17want to attain, and you don't know how
38. 1:19to attain it, it's because you're using
39. 1:21a bucketed word that represents many
40. 1:24smaller skills. And so, I'll use
41. 1:26charisma as the example. So, if we say
42. 1:28this guy's so charismatic,
43. 1:30you have to ask yourself, or at least I
44. 1:31ask myself, "Why?"
45. 1:34Well, I describe him as charismatic
46. 1:36because when he walks in the room, he
47. 1:38greets everyone immediately. He uses
48. 1:40people's names. He shakes their hand and
49. 1:43he makes eye contact. When someone's
50. 1:45talking to him, he makes eye contact and
51. 1:47he nods his head. When he talks, he
52. 1:49looks there and he looks at them, and he
53. 1:51bounces back and forth. Um
54. 1:53he asks questions up to the other person
55. 1:56about themselves when he's talking. Now,
56. 1:58that's like seven things.
57. 2:02If I said,
58. 2:03"Do you think you can nod your head when
59. 2:05someone else is talking and keep eye
60. 2:06contact?" You'd probably say, "Yeah, I
61. 2:08can do that." So, great. That's one of
62. 2:11seven skills that it takes to master
63. 2:15until eventually people will describe
64. 2:16you as charismatic.
65. 2:18And so, if you don't understand how to
66. 2:20do something, you just need to break it
67. 2:21into a smaller chunk. Because like we
68. 2:23teach toddlers speak by approximating
69. 2:26sound. It's like "Mmm. Mmm." And then
70. 2:29they They're like they
71. 2:30And they're like "Ah!"
72. 2:31Clap clap clap clap clap clap. And
73. 2:32they're like "Ah!"
74. 2:33And then we keep doing until eventually
75. 2:34they're like "Mmm."
76. 2:35And you're like "Yeah!"
77. 2:37Right? And so, that's their first word.
78. 2:39And then you start comparing things
79. 2:40between what they know and what they
80. 2:41don't know and making an association.
81. 2:43You say,
82. 2:44"Bottle." Right?
83. 2:46And then they're like "Bottle." Right?
84. 2:48And so, they like they can see with
85. 2:49their eyes something they know, and then
86. 2:50they don't know the word. And so, that's
87. 2:52how we teach things. And so, if we
88. 2:53consider I I like to think of myself as
89. 2:55a toddler from a learning perspective
90. 2:57because it allows you to take your ego
91. 2:59away from a skill. So, a lot of times,
92. 3:01the skills that we need to learn are on
93. 3:03the other side of just kind of like
94. 3:03humbling ourselves and saying, "You know
95. 3:04what?
96. 3:06If someone said, 'Go advertise,' I don't
97. 3:08think I would be able to do it." It's
98. 3:09like, "Okay. Well,
99. 3:11let's break it down into six things. Do
100. 3:13you think you can message someone?"
101. 3:15"I can do that." Well, that's that's a
102. 3:17component of advertising.
103. 3:18"Do you think you could make a post that
104. 3:20talks about something that's
105. 3:22interesting?"
106. 3:23"Maybe. Okay. Well, do you think that
107. 3:26you could ask a question in the
108. 3:27beginning of a video that someone would
109. 3:28find interesting?" Yeah, I can do that.
110. 3:29Okay. Well, then after that question, we
111. 3:31then would make some sort of explanation
112. 3:32around why we asked that. Okay, I think
113. 3:34I can do that. Right? Okay, then at the
114. 3:36end, we want to reward them for what the
115. 3:37ultimate thing that we asked them to
116. 3:38begin with. Great. Well, great. If you
117. 3:40record that and you post it, that's a
118. 3:41piece of content. Okay, I can do that.
119. 3:43And so,
120. 3:44the reason that I like I write the books
121. 3:45that I do and I try to try to try to
122. 3:47make the content in that way is that
123. 3:49if you can
124. 3:51if there's something that a trait you
125. 3:52want or skill you want and you don't
126. 3:54understand how to get it, it means you
127. 3:55just need to break it into smaller
128. 3:57pieces. Because if you break it down low
129. 3:59enough, you'll be able to do it. And
130. 4:00then when you have that, this is I'm I'm
131. 4:02going to go full 180 here. So, remember
132. 4:04when I talked at the beginning about you
133. 4:05just need to figure out how much money
134. 4:06you want to make every day, right? I
135. 4:07need to make $3,000 a day. Okay, that
136. 4:09means I need to sell this many units.
137. 4:10Well, then you connect that and you sell
138. 4:12this many units to whatever activity or
139. 4:15input you have to do.
140. 4:17Because
141. 4:18if you look at your calendar in terms of
142. 4:19the things that you actually have to do
143. 4:21with your time, then it gets a lot
144. 4:23easier to plan and allocate. Because
145. 4:25your time is your only resource,
146. 4:26especially if you're starting out. And
147. 4:28so, it's like I need to
148. 4:30make 100 DMs because that will get me
149. 4:32one customer. And one customer is worth
150. 4:35$200. Great. That means that if I do
151. 4:37this every day, I'll make $6,000 this
152. 4:40month. Okay.
153. 4:42Based on the economics, will will those
154. 4:44people buy again next month? If so, then
155. 4:46great. The next month I do 12, next
156. 4:47month I do 18. At that month, I hire
157. 4:49somebody who who's going to do it for
158. 4:51$3,000 a month and then I can keep
159. 4:53stacking and then now I've got one
160. 4:54person doing the same thing and the
161. 4:55business keeps stacking. I'm like, "Wow,
162. 4:57I'm a businessman, right?"
163. 5:00But that's the idea is that like I I
164. 5:02believe in in breaking things down to
165. 5:04the absolute lowest level so that you
166. 5:05can make it manageable.
167. 5:07And then the more skills you become, the
168. 5:09more you can bucket all of those
169. 5:10activities. Like if someone's going to
170. 5:11say, "Hey, Alex or advertiser." If I
171. 5:13would be like, "Hey, I want to do this
172. 5:14this thing with you, this new
173. 5:15supplement."
174. 5:17Do you think you could write an email
175. 5:19and this is the headline for the email
176. 5:21and this I'd be like, "I got it. Like
177. 5:22I'm good." You know, and I'd be like,
178. 5:23"Understood." Um, but if you was talking
179. 5:26to somebody who was super junior, that's
180. 5:28probably how he would describe it. But
181. 5:30the only instance is that you are the
182. 5:31person who's junior in this conversation
183. 5:33and you are the one talking to yourself.
184. 5:36And that's that's the gap.
185. 5:38What does this person that I want to
186. 5:39become have in terms of skills and
187. 5:40trades? Can I break those things down
188. 5:42into individuals? And then can I break
189. 5:44that into activities that I can do on a
190. 5:45daily basis and does that ladder up to
191. 5:47the amount of money that I ultimately
192. 5:48want to make?
193. 5:49If so, great. What's stopping?
194. 5:52>> Let's go. Let's go.
195. 5:55>> [applause]
196. 5:56>> Real quick, if you are a business owner
197. 5:58and you are not growing as fast as you'd
198. 6:00like, I'd like to give you a free gift.
199. 6:02So, my team and I put together the $100
200. 6:04scaling road map, which is basically 200
201. 6:06hours of us looking over all the
202. 6:07portfolio companies we've had and what
203. 6:10stages of growth they went through, and
204. 6:12more importantly, where they got stuck
205. 6:13and how they got past it. And so, we
206. 6:15broke it into these 10 stages and we
207. 6:17made this little kind of quiz thing
208. 6:18where if you put in your business
209. 6:19information, it'll tell you where you're
210. 6:21at, and the most important part for you,
211. 6:22what to do for each of functions of the
212. 6:24business across product, marketing,
213. 6:25sales, customer success, recruiting, IT,
214. 6:27human resources, and finance. And so, no
215. 6:30matter what you're struggling with,
216. 6:31someone else has already struggled with
217. 6:33it and solved it. And so, I'd like to
218. 6:34give you this thing absolutely free. You
219. 6:36can go to acquisition.com/roadmap,
220. 6:38plug in your business information, and
221. 6:39if you want us to actually help you
222. 6:41de-constrain the business and you're
223. 6:43trying to scale, we'd love to help you
224. 6:44out. On the thank you page, you can book
225. 6:46a call with my team and we will
226. 6:49look at the business, see if we can
227. 6:50help, and if we can, we'll invite you
228. 6:51out to Vegas and we'll do this in person
229. 6:53live.