How to Record YouTube Videos That Actually Feel Human (NO SCRIPT) — Transcript

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1. 0:00I helped a client do what I'm about to
2. 0:01share with you, and we had several
3. 0:03videos do this, this, and this. The
4. 0:05catch is, for most creators, it's not
5. 0:07something you think about right away
6. 0:09when you want to grow. Howdy, howdy,
7. 0:11everyone. I'm going to propose a new way
8. 0:13to go about recording videos that you
9. 0:16may never have considered before. But
10. 0:18once you do it, you may never go back.
11. 0:20Here is the approach in a nutshell.
12. 0:22First, identify one goal for your video.
13. 0:24Second, build a framework, thinking in
14. 0:26audience modes, which I'm going to
15. 0:28explain more about what that means here
16. 0:29in a moment. Third, you immediately go
17. 0:31to practice or record that video right
18. 0:33away. And then fourth, then and only
19. 0:35then you infuse it with flexibility.
20. 0:37Now, we need to have a moment, a
21. 0:39heart-to-heart between you and me here.
22. 0:41Come a little closer here. I care deeply
23. 0:42about you doing things in a way that
24. 0:44fits you. So, if what I'm about to
25. 0:46explain to you does not work for you
26. 0:49after you try it, or it just really does
27. 0:51not fit the type of content you do, you
28. 0:53have my permission to not do it.
29. 0:55However, part of what I'm sharing in
30. 0:57here will apply to any type of
31. 0:59recording. will it enhance it? Well,
32. 1:01first, it's going to improve your
33. 1:03audience connection. They will feel like
34. 1:05they know you better than ever before.
35. 1:07Second, it will make recording for many
36. 1:09people much easier than the struggle
37. 1:11you're currently having. And third, it
38. 1:13breaks perfectionism. It punches
39. 1:15perfectionism in the proverbial booty.
40. 1:17So, let's workshop step one, making a
41. 1:19framework based on an audience mode. Put
42. 1:21in simple terms, a framework is just an
43. 1:23outline or bullet points. Okay, okay,
44. 1:26we're not overcomplicating things here.
45. 1:27But what we're doing with that framework
46. 1:29is we're tailoring it to where your
47. 1:31audience is when they are watching your
48. 1:34video. When we're creating an outline
49. 1:35for an audience, I like to think in one
50. 1:37of five audience modes. Think of these
51. 1:39audience modes as the state of mind that
52. 1:41they are in when they are coming to
53. 1:43YouTube. And the key thing here is
54. 1:45sometimes audience modes change
55. 1:47according to their mood, according to
56. 1:49what time of day it is. They might watch
57. 1:51different things at 2:00 in the morning
58. 1:52than at 2:00 in the afternoon. But you
59. 1:54know how much I love to think about
60. 1:56audience psychology and understanding
61. 1:58why people decide to do things. As I've
62. 2:00looked through, watched thousands of
63. 2:02YouTube videos, I've categorized these
64. 2:03watching modes into five different
65. 2:05options. The first one is solve mode.
66. 2:09They're coming to your video because
67. 2:10they want to fix or accomplish
68. 2:12something. With each of these modes, we
69. 2:13are thinking first of what is our
70. 2:15audience going to get out of this? But
71. 2:16in solve mode, it is usually an
72. 2:19accomplishment. They're able to now do
73. 2:21something that they weren't able to do
74. 2:23before. So from there, we reverse
75. 2:25engineer it and we say, "All right, what
76. 2:26bullet points do I need to share in
77. 2:28order to accomplish this thing?" And
78. 2:29bringing back the circle here of viewing
79. 2:31modes, this next one is what I like to
80. 2:33call journey mode. With the audience
81. 2:35being in the mode or feeling like they
82. 2:36want to experience something. They want
83. 2:38your content to take them through
84. 2:40something. So as with solve mode, what
85. 2:42we're doing is we're saying, "All right,
86. 2:44what feeling do we want at the end? What
87. 2:46do we want them to have experienced as a
88. 2:48result of these points that I'm sharing
89. 2:50in my video?" And bringing it back, this
90. 2:52next one is belong mode. This is when
91. 2:55people want to feel like they're
92. 2:57understood, like they matter for a
93. 2:59moment, like they are connecting with
94. 3:01someone, specifically with you and your
95. 3:03video. So if they're in belong mode,
96. 3:05what is the outcome then that we're
97. 3:06building up to up to this point? It is
98. 3:08the specific type of connection and
99. 3:11relatability that you're looking to
100. 3:12build with your audience. That's what's
101. 3:14happening down here. And bringing it
102. 3:15back to the watching modes, over here we
103. 3:17have expand mode. This is when your
104. 3:18audience is saying, "All right, I just
105. 3:20want to be expanded. My mind, my
106. 3:22perspective, show me something bigger
107. 3:24than my current world." With the end
108. 3:26result for expand mode being, "Show me a
109. 3:28new perspective." What new perspective
110. 3:30are we accomplishing as we're outlining
111. 3:32building up to this point? This is feel
112. 3:35mode. This is when people want to feel
113. 3:37something. They're in an emotional state
114. 3:40already or a lack of emotional state and
115. 3:43they want to feel a certain way. It's
116. 3:45kind of the emotional regulation content
117. 3:48of YouTube. So these could be anything
118. 3:49from calm ASMR types of videos to
119. 3:52motivational videos. With the key end
120. 3:54result for these being the feeling that
121. 3:55we're delivering to our audience. And in
122. 3:57fact, if you want examples of these in
123. 3:59action, each of these five watching
124. 4:01modes in action, I included some
125. 4:03examples of what each of them look like,
126. 4:06including titles and approaches for each
127. 4:08of them. If you join my Radical Creators
128. 4:10Group, it's free and I will send this to
129. 4:13you. You get into ClickUp, you go over
130. 4:14here to production, and then you go up
131. 4:16here. They're I mean, this is a
132. 4:18production list. It's very helpful for
133. 4:19planning videos. But if you hit this,
134. 4:22and then you go to audience watching
135. 4:24modes, I included examples of each of
136. 4:27these. Next, what we're doing, and this
137. 4:29is the secret sauce, is we're taking
138. 4:31these things and we're making it feel
139. 4:34natural. How do we do that? We take this
140. 4:36step and we turn it into immediate
141. 4:38practice. We are going to immediately
142. 4:40say, "All right, I've got my outline.
143. 4:42I've got the things that I'm going to
144. 4:43share with my people. I'm going to
145. 4:45immediately go to a camera and turn it
146. 4:47on and try to record that thing." If
147. 4:48your heart jumps a few beats when I say
148. 4:50that, I say that's good. That's actually
149. 4:52exactly what we want. Because once
150. 4:54you've turned on the camera, you've run
151. 4:55through the outline that you put
152. 4:56together, the very next thing you're
153. 4:58going to do is do it again. Yes,
154. 5:00immediately after your horrible, very
155. 5:02rough first recording of the video,
156. 5:05you're going to turn off the camera and
157. 5:06you're going to start the camera right
158. 5:08away and record it again. Now, let's
159. 5:10take a step back here and ask ourselves
160. 5:11a question. What is this accomplishing
161. 5:13for us? Have you ever watched someone
162. 5:15who's very good at something? Let's say
163. 5:17you're hanging out and they sit down and
164. 5:19they're just playing around on the piano
165. 5:21and they're able to have a conversation
166. 5:22with you at the same time as playing the
167. 5:24piano. There's one part natural talent
168. 5:25in that, but the other part is practice.
169. 5:28It's become more intuitive for them. And
170. 5:31that quality alone is very attractive on
171. 5:34YouTube. The ability to share something
172. 5:35in a way that feels natural and
173. 5:37confident is amazing. And while it is a
174. 5:39natural talent for some very small
175. 5:41amount of people, for most other people,
176. 5:44it is an actual practiced skill that can
177. 5:47be acquired.
178. 5:56So, when we talk about immediately
179. 5:57turning on a camera recording and then
180. 5:58recording again, that is the exact
181. 6:00process that I went through several
182. 6:02times with that client I mentioned at
183. 6:03the beginning as well as many other
184. 6:05clients. Because I've noticed it as a
185. 6:06pattern of conversational language. The
186. 6:09type of delivery in a video that feels
187. 6:11like it's natural, like you and I were
188. 6:13just hanging out together. We're just
189. 6:14having a conversation. It's this. So,
190. 6:16once we've recorded it twice in a row, I
191. 6:18want you to turn off the camera, pause,
192. 6:20and say, "How do I feel? Is there
193. 6:22anything I would change about that?" Jot
194. 6:23down a few notes. Don't over
195. 6:25perfectionize it. Is perfectionize a
196. 6:27word? Editor, can you make it look very
197. 6:29official like a dictionary definition?
198. 6:31Perfectionize. Thank you. So, what we're
199. 6:33not doing is perfectionizing it. What
200. 6:35we're doing now is we're saying, "All
201. 6:37right, I've run through it a couple
202. 6:38times. Now it's time to turn on the
203. 6:39camera and do it again, and I'm just
204. 6:41going to leave the camera running. I'm
205. 6:43not going to start and stop the
206. 6:44recording. I'm just going to leave it
207. 6:45running." Again, again, again, if this
208. 6:47works for your types of videos. If it
209. 6:49doesn't work exactly like that, adapt
210. 6:51this to fit your style. And if you keep
211. 6:53the camera running, you don't have to
212. 6:54worry too much about it, especially if
213. 6:56you use a tool like Gling. I've been
214. 6:58partnered with Gling for a while. The
215. 7:00tool is very good at turning rambling
216. 7:01footage into concise, finalized,
217. 7:04ready-to-go footage. The cutting, the
218. 7:06clipping, the dead space, and the
219. 7:08repetitions are completely handled by
220. 7:10Gling. In fact, editor, can you show how
221. 7:12we use Gling and how much a bit of how
222. 7:14much I repeat myself when I'm actually
223. 7:17recording? Yes, this is actual footage
224. 7:18of Gling as I am recording a video. How
225. 7:21often I repeat myself personally when I
226. 7:23record the video, but you don't see it
227. 7:24in the final cut because Gling makes it
228. 7:26much easier to just cut that out with a
229. 7:28single click. And yes, I spoke with
230. 7:30Seffy personally, got you a really
231. 7:32awesome deal on it. Give it a go. So, as
232. 7:34we've worked our way through this, let's
233. 7:36move to the final step. Adding back in
234. 7:38the humanity into the recording. We've
235. 7:40accomplished a lot of that already by
236. 7:42just simply practicing and making what
237. 7:44we're delivering in our video become
238. 7:46more intuitive. But I'm going to invite
239. 7:48us to take the step and make it even
240. 7:50more natural and human by doing these
241. 7:53things. First, we work through and
242. 7:55overcome what I call mannequin syndrome,
243. 7:57where you are having a conversation with
244. 7:59an inanimate object. It's the grand
245. 8:01feeling of talking to a camera lens like
246. 8:04I'm doing right now. I am literally
247. 8:06sitting alone in my room. You are not in
248. 8:08this room present with me. But does it
249. 8:10feel like you are? Yes, it does. Why?
250. 8:12Because I've practiced this so much. So,
251. 8:14there are various ways to overcome
252. 8:15mannequin syndrome. One of the easiest
253. 8:17ways is if you have someone close to
254. 8:19you, someone on your team, a family
255. 8:20member that you trust enough to be able
256. 8:22to be around while you're recording,
257. 8:24that's a key part, to have them present
258. 8:26with you as you are recording. I advised
259. 8:28one client to have a spouse with him in
260. 8:30the room behind the camera and even
261. 8:32interacting with him as he was recording
262. 8:34videos. I also had another client a
263. 8:36while back who for a while my role was
264. 8:38to be the one sitting behind the camera,
265. 8:40interacting, asking the questions so
266. 8:41that it came across more natural. Now,
267. 8:43if you don't have someone like that, the
268. 8:45next best thing is to find a way that
269. 8:49gives you the same feeling as having
270. 8:52another person in the room. Some people
271. 8:54will print off a picture of a good
272. 8:55friend and they'll tape it right, you
273. 8:57know, next to their camera or above
274. 8:58their camera. Other people will have a
275. 9:00moment of meditation where right before
276. 9:02recording they'll take a moment, they'll
277. 9:03take 2 minutes, and they'll just imagine
278. 9:05their audience. An another approach is
279. 9:08I've spoken with many people and helped
280. 9:09people do this. You have a pre-recording
281. 9:11ritual, a way to get yourself into the
282. 9:14mode, which can include music, it can
283. 9:16include meditation, it can include
284. 9:18visualization of the audience you're
285. 9:20speaking to in the environment that you
286. 9:22want to speak to them. The ability to
287. 9:23feel like you are speaking with another
288. 9:25human being as you are speaking to the
289. 9:27lens of your camera is unfathomable.
290. 9:30It's it's very important. Now, let's
291. 9:31answer some burning questions. First,
292. 9:33what about rambling? If I ramble a lot
293. 9:35in my recording, what do I do? Just use
294. 9:37Glenn. That's the easy version. Like
295. 9:39genuinely, it looks through all of the
296. 9:41rambling you did and it picks what it
297. 9:43thinks is the best one and it
298. 9:44automatically cuts the other ones. It's
299. 9:45easy to just click a button and add it
300. 9:46back in. But also, I will say this about
301. 9:48rambling. I repeat myself a lot. I say
302. 9:51the same thing several times in a row
303. 9:53until I feel like I got it just right.
304. 9:55And in nine out of 10 cases, when I have
305. 9:57a conversation with someone and they're
306. 9:58concerned about rambling, what's
307. 9:59underneath the surface is perfectionism.
308. 10:03There's this feeling of I've got to say
309. 10:05it just right and I've got to say it
310. 10:06just right in a single take. I just want
311. 10:09you to throw that out the window.
312. 10:11Thank you, editor, for the window
313. 10:12crashing and cat sound effect. I I
314. 10:14appreciate that.
315. 10:15I want you to throw that out the window
316. 10:17and instead just leave the camera
317. 10:19rolling. And just be chill. Just it's
318. 10:21okay. Just move on. Keep recording. Next
319. 10:23question, what about my mind blanking
320. 10:25out all the time when I try to record
321. 10:27without a script? First, of course,
322. 10:29practice is a key part in reducing the
323. 10:31mind blanking out. But second, as I've
324. 10:33observed myself and other clients as I
325. 10:36work through this mind blanking thing
326. 10:38that occurs, I've come to the conclusion
327. 10:39that it's often because of the
328. 10:41perception of the environment you're in.
329. 10:44It's why someone can give a whole speech
330. 10:46to in their closet and be just fine, but
331. 10:47then put them in front of a thousand
332. 10:49people and all of a sudden they're not
333. 10:50okay. It's just it's the exact same
334. 10:52speech. It's the same person. It's just
335. 10:54a different environment. So, I like to
336. 10:55think of it as exposure therapy.
337. 10:58>> [laughter]
338. 10:59>> I'm not a therapist, by the way. But my
339. 11:00approach to this has been and I've done
340. 11:02this extensively with myself. If I'm
341. 11:04avoiding something, if I find myself my
342. 11:07mind blanking out on something, maybe I
343. 11:09put myself in those situations more
344. 11:10often. I've recorded on the sides of the
345. 11:12street before. I've recorded in public
346. 11:14spaces while walking around. A lot of
347. 11:16ways that I had previously avoided and
348. 11:18just by simply expanding the range that
349. 11:20I had exposed myself to, suddenly if I
350. 11:23was used to this, if I went back to
351. 11:25this, it seemed a lot more manageable.
352. 11:26What if scripts are the only way that
353. 11:28works for me? Try this approach.
354. 11:31Then if it doesn't work and you really
355. 11:33give it your good old college try,
356. 11:35that's all right. Use scripts. And next,
357. 11:37what if I can't think of anything to put
358. 11:38in the framework? Or what if I'm feeling
359. 11:40like there's a writer's block in the
360. 11:42approach I'm taking? To solve that the
361. 11:44best way I possibly could, I'm going to
362. 11:46recommend that you watch this video
363. 11:48[music] next.