How To Rank Overnight (Claude Did Everything?!) — Transcript

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1. 0:00So I just watched this YouTube video
2. 0:01where this guy spent four hours with
3. 0:03Claude Code over a weekend. He used that
4. 0:05to build a website for his friend's
5. 0:07diesel mechanic business. Now, 24 hours
6. 0:09later, the phone started ringing.
7. 0:11Thousands of dollars in real jobs. The
8. 0:13video has a lot of views and the
9. 0:16comments are full of people saying that
10. 0:18local SEO agencies are basically dead
11. 0:20and AI in a weekend is all you really
12. 0:23need. Now, I've been running a local SEO
13. 0:25agency for 10 years. I built an AI tool
14. 0:28that does pretty much exactly what he's
15. 0:30showing. So when I watch this video, I
16. 0:32saw three things that he got right and
17. 0:34at least three things that are going to
18. 0:36catch up with him the moment he tries
19. 0:38this in a real market that's actually
20. 0:41competitive. Let's go ahead and dive in.
21. 0:44>> Everyone wants to build GPT wrappers,
22. 0:46micro SaaS. I get it. It's super super
23. 0:50sexy. But there's a huge opportunity
24. 0:53right now to be using AI for boring
25. 0:55businesses.
26. 0:57I brought on the boring marketer and he
27. 0:59shares the story of how in less than 24
28. 1:01hours he ranked one of his boring
29. 1:03businesses on Google in the top three
30. 1:06spots for multiple target keywords and
31. 1:09made thousands of dollars. And Claude
32. 1:12Code did 100% of the work. And this is
33. 1:15an exact tutorial with how to make money
34. 1:18for boring businesses with AI and he
35. 1:21shares why he thinks that's where the
36. 1:25money is. Enjoy the episode. We got the
37. 1:27boring marketer on the pod.
38. 1:30James, by the end of this podcast, what
39. 1:32are people going to learn?
40. 1:34>> So I kind of had a a revelation that,
41. 1:37you know, everyone's building like
42. 1:38agents and workflows and wrappers and
43. 1:41SaaS tools, but I feel like everyone's
44. 1:43ignoring like businesses in their
45. 1:44backyard. So I want to talk about what I
46. 1:46think's like a multi-billion-dollar
47. 1:49arbitrage uh to build a local service
48. 1:52business.
49. 1:53>> Okay, so boring businesses in the AJA
50. 1:55>> That's right. That's right.
51. 1:57>> Okay.
52. 1:58And then tactically, what are people
53. 2:00going to learn here?
54. 2:02>> Yeah. So, uh we were having a couple
55. 2:04discussions on X, and some people chimed
56. 2:06in with some replies. Uh one of the
57. 2:09things that I'm astounded by is people
58. 2:11still want to learn how to set up like
59. 2:13their development environment with
60. 2:14Claude Code. So,
61. 2:16>> Yeah, so I know setting up Claude Code,
62. 2:17especially for the first time, can be
63. 2:19intimidating because it uses a terminal
64. 2:21window. Now, the way I set it up the
65. 2:23very first time was and this is kind of
66. 2:26silly, but I basically went to Claude,
67. 2:28and I told Claude that I wanted to use
68. 2:30Claude Code, and it walked me through
69. 2:32exactly what to do, exactly what to
70. 2:34click, exactly what to type in, until I
71. 2:36had Claude Code up and running. So,
72. 2:38don't be
73. 2:40afraid of it. Use Claude and the Claude
74. 2:42Code window, you'll be able to get what
75. 2:44you need. Uh you can talk to Claude, it
76. 2:46can help you with prompting, it can help
77. 2:48you solve any issues that you're seeing
78. 2:50on Claude Code uh on the terminal
79. 2:52window. Don't be afraid of it. I know
80. 2:54it's intimidating, just dive in.
81. 2:55>> the prompting to make sure you're set up
82. 2:57the right way. Then we're going to talk
83. 2:59about how I was able to build this
84. 3:01website in just a couple hours and
85. 3:03perfectly match up my Figma design
86. 3:06files. A lot of people struggle with,
87. 3:08you know, getting nice designs
88. 3:10>> It's interesting here that he mentions
89. 3:11Figma. Claude has actually released its
90. 3:13own Claude Design. So, potentially this
91. 3:15could even be easier now if you use
92. 3:17Claude's design tool instead of Figma.
93. 3:20As a side note, when Claude released its
94. 3:22own design tool, the stock price for
95. 3:24Figma dropped significantly.
96. 3:26>> uh
97. 3:27with their AI tools that don't feel like
98. 3:29AI made it. So, we're going to go
99. 3:31through that process, and then most
100. 3:33importantly, we're going to talk about
101. 3:35how I optimized this website uh for
102. 3:38local search and actually started
103. 3:40generating revenue within 24 hours of
104. 3:43making updates to the site itself.
105. 3:46>> Within 24 hours making thousands of
106. 3:48dollars of revenue, which is insane.
107. 3:50>> Yeah.
108. 3:51>> So, I can't wait to to just see how you
109. 3:53did it. Let's uh uh let's let's get into
110. 3:56it.
111. 3:56>> Cool. So, uh the story here
112. 4:00um I have a lot of friends that have
113. 4:02boring businesses, you know, things that
114. 4:04are outside of tech and startups and AI
115. 4:07and stuff like that. And one of my
116. 4:09friends has a small trucking company.
117. 4:11So, he just ships goods from like, you
118. 4:14know, Charleston to Charlotte and and
119. 4:16back and forth and all that. And his
120. 4:18truck uh is used it was breaking down
121. 4:21and he kept running into these like
122. 4:23mechanical problems. So, he found a
123. 4:25local mechanic, started kind of building
124. 4:27a relationship with him, and he thought,
125. 4:29"Hey, maybe we should start a service
126. 4:31that, you know, helps trucks get back on
127. 4:33the road." And he came to me and he was
128. 4:35like, "Hey, like, you know, I'm really
129. 4:38good at operating and I've got, you
130. 4:40know, the mechanic and I know this
131. 4:41business, but I don't really know how to
132. 4:44like get a website going, get the
133. 4:46marketing going for it. Would you like
134. 4:48to partner up on this?" And I was like,
135. 4:50"You know, that sounds pretty
136. 4:51interesting." And it rang a couple like
137. 4:54bells in my mind for a few reasons. One
138. 4:57reason being
139. 4:58>> So, one thing to keep in mind, the space
140. 5:00that he's talking about, uh diesel
141. 5:02engine repair or similar keyword, this
142. 5:05is not a very competitive space. Now,
143. 5:08it's not ranking for snow removal Miami
144. 5:11levels of low competition, but it's not
145. 5:13trying to rank for plumber or air
146. 5:15conditioning repair or personal injury
147. 5:17attorney or any of the higher
148. 5:18competitive spaces that actually do take
149. 5:21a lot more effort to rank. But, I am
150. 5:23interested to hear what he's actually
151. 5:25going to do.
152. 5:26>> All right, like this might sound a
153. 5:28little bit crazy, but what if like we
154. 5:30have like an AGI takeoff by 2030 or
155. 5:34something like that, you know, and
156. 5:36digital services and SaaS and all this
157. 5:38stuff is like super super disrupted, you
158. 5:42know? Um
159. 5:43that that is a real possibility. So, I
160. 5:45was like, "Okay, there might be a
161. 5:46barbell strategy here to where you can
162. 5:49kind of like hedge against that as like
163. 5:51a multi-preneur as as you kind of coined
164. 5:53the term, right? So, maybe on one side
165. 5:56of the barbell, I've got, you know, my
166. 5:58service businesses online, I've got my
167. 5:59SaaS tools, I've got my community, and
168. 6:02on the other side, I'm a partner in some
169. 6:04like boring businesses that have a high
170. 6:07degree of defensibility against being
171. 6:09completely disrupted by AI. So, I don't
172. 6:12think in the next 5 years there's going
173. 6:14to be robots going down major highways
174. 6:17coming to fix like, you know, heavy-duty
175. 6:20tractor-trailers and and stuff like
176. 6:22that. So, I think that has some staying
177. 6:24power.
178. 6:25>> It is interesting. I recently saw an
179. 6:26interview with Dario Amodei, the CEO of
180. 6:28Anthropic, and he said not 5 years, but
181. 6:31probably 10. A big enabler of robotics
182. 6:33are advanced AI models that make it
183. 6:35easier for the robots to learn how to
184. 6:38move, how to do things, how to interact
185. 6:40with actual real physical objects. Uh
186. 6:43so, that's a side.
187. 6:45>> power, and that's going to be a
188. 6:46continued need for some time. So, I got
189. 6:49thinking about that, and I was like
190. 6:51super interested to to get into it.
191. 6:53>> Cool. Yeah, let's let's let's let's see
192. 6:56what uh what you did.
193. 6:57>> All right, cool. So, I'll I'll do a
194. 6:59quick tour around the website real quick
195. 7:01and just kind of show you the structure
196. 7:03and what I was able to do. So, you know,
197. 7:05you have kind of like your basic home
198. 7:07page. Uh we've got some nice little like
199. 7:09illustrations and things like that.
200. 7:11We've got like, you know, a bunch of
201. 7:13clickable items that take you into like
202. 7:14individual services and all of that
203. 7:17stuff. Uh we've got all these different
204. 7:19location pages, and uh you know, we have
205. 7:22some other like SEO optimizations on the
206. 7:24website, uh like all these handy
207. 7:26internal links and stuff like that. So,
208. 7:29if you look at
209. 7:31uh some of these pages,
210. 7:33uh I have like a huge amount of detail
211. 7:36on all of these about each individual
212. 7:38location. I've got like landmarks and,
213. 7:41you know, unique information about these
214. 7:43locations that
215. 7:45we can service and and things along
216. 7:47those lines.
217. 7:48Now, an SEO agency or a digital
218. 7:51>> So, essentially what he's showing is a
219. 7:54more a slightly more advanced version of
220. 7:57what we used to call city pages, where
221. 7:59you basically just write your target
222. 8:01keyword in city name, and then you spam
223. 8:05over and over and over and over again.
224. 8:08Now, back in the pre-AI days, right,
225. 8:112022 or earlier, the easiest way to do
226. 8:15this would be to create all these city
227. 8:16pages and then find replace the city
228. 8:17name. Google typically doesn't view it
229. 8:20as duplicate content with a city name
230. 8:22being different, so you could get away
231. 8:24with that. Today, not only does this
232. 8:27city gate page strategy not really work
233. 8:30anymore in more competitive spaces,
234. 8:33Google rolled out an update in August of
235. 8:35'25 that actually considers a lot of
236. 8:38these city gate type pages to be spam.
237. 8:41A lot of websites that were relying on
238. 8:43this saw their traffic essentially
239. 8:45evaporate overnight. Location pages do
240. 8:49matter, right? We generate them at my
241. 8:51agency all the time, but what he's
242. 8:53talking about, you know, generating 50
243. 8:55city pages with local landmarks, that
244. 8:58doesn't serve geo-relevance. It
245. 9:00basically serves, I don't know what to
246. 9:02call it, like geo-trivia.
247. 9:05So, instead, the approach that we take
248. 9:08is we're going to look at a local rank
249. 9:10map. So, this is an example of what I
250. 9:11mean by a local rank map. So, the reason
251. 9:13this is so important is each one of
252. 9:16these dots represents what your rank
253. 9:18position is on Google Maps when someone
254. 9:21searches for your target keyword in that
255. 9:23location, right? So, somebody searches
256. 9:25right here, you're in position one.
257. 9:27Somebody searches over here, you're in
258. 9:28position seven. Now, this is very
259. 9:30important because a major rank factor
260. 9:32for Google Maps is proximity. So, when
261. 9:35we're looking at this, when we're trying
262. 9:37to build geo-relevance, we want to make
263. 9:39sure we're building geographical
264. 9:40relevance for the locations that are
265. 9:42actually important. So, for this case,
266. 9:45what we would do is we see a couple of
267. 9:46fives near North Mountain Park. So, we
268. 9:49would write content about how we do
269. 9:51elder law attorney near North Mountain
270. 9:54Park, and we talk about North Mountain
271. 9:56Park. Then, we find some other spots to
272. 9:59do the same: Saddle Rock Hills, Iron
273. 10:02Ironwood Place, Villa de la Montana.
274. 10:05Sure.
275. 10:06Uh Upshot Desert Mountain Village, and
276. 10:08we're looking for landmarks that are
277. 10:10listed on Google Maps. Landmarks, parks,
278. 10:13rivers, roads, neighborhoods. The reason
279. 10:16it's important for them to be on Google
280. 10:17Maps
281. 10:18is because we want to make sure Google
282. 10:20recognizes them. So, we look at Google
283. 10:22Maps to make sure it's aligned with what
284. 10:25Google sees. And that way, we are
285. 10:27actually building geographical
286. 10:28relevance. Now, I know what people
287. 10:30watching this might say, "Well, hey, he
288. 10:32showed he's ranking well, isn't that
289. 10:34what counts?" Again, this is not a
290. 10:36competitive search word, okay? This is
291. 10:38not a competitive search entity. He
292. 10:40almost certainly would have ranked had
293. 10:42he not done any of these geo pages. I
294. 10:45strongly believe these geo pages are not
295. 10:48helping him rank even a little bit.
296. 10:50>> An SEO agency or a digital marketing
297. 10:53agency would charge you an arm and a leg
298. 10:55to go and like build out a website,
299. 10:57create 50-plus pages, optimize the
300. 11:00entire thing so that it'll rank for uh
301. 11:04the keywords that are relevant to your
302. 11:05company.
303. 11:06>> And he's Some of them will, and I'm not
304. 11:08going to deny that. Some agencies will
305. 11:09charge a huge amount of money for this
306. 11:11work. But, a lot of the better agencies,
307. 11:14my agency, some other agencies uh from
308. 11:16friends of mine, our prices have
309. 11:18actually gone down. It's deflationary.
310. 11:21And the reason that they've gone down is
311. 11:23because it just costs us so much less to
312. 11:26serve clients. It costs us so much less
313. 11:28to build the websites, to build the
314. 11:30content, to optimize the content. We're
315. 11:32doing it in a much more advanced way
316. 11:34than letting Claude code do everything,
317. 11:36but we are seeing a lot of deflationary
318. 11:38pressure on SEO agencies. So, if you're
319. 11:40still sitting there paying like 8,
320. 11:4210,000 dollars a month for SEO,
321. 11:45maybe evaluate your agency.
322. 11:47>> Using Claude code, I was able to do all
323. 11:49of this in a matter of hours. So,
324. 11:51actually I did it over the weekend. It
325. 11:53took me around 4 hours or so to get the
326. 11:56site live, to do months worth of SEO
327. 12:00work, and push it live. And as you
328. 12:02mentioned,
329. 12:03>> And again, I don't know what SEO work
330. 12:05he's talking about as of yet, because so
331. 12:07far I haven't actually seen any SEO work
332. 12:09that he's done. He's basically built the
333. 12:11website with a long list of landmarks in
334. 12:14different cities.
335. 12:15>> You mentioned at the beginning,
336. 12:17you know, this actually started
337. 12:18generating thousands of dollars of
338. 12:20revenue yesterday. His phone started
339. 12:22blowing up, and now the mechanic's
340. 12:24basically fully booked up for the next
341. 12:25few days. So, that's like real vibe
342. 12:28marketing ROI,
343. 12:31you know, just using Claude code, which
344. 12:33I think is kind of mind-blowing.
345. 12:34>> That is 100% correct. The a lot of the
346. 12:37competition, especially in the local
347. 12:39space, especially in non-major cities,
348. 12:42and again, especially in non-competitive
349. 12:44keywords, the competition just isn't
350. 12:46there, right? And even if you're trying
351. 12:48to rank a plumber, you're only competing
352. 12:50with the other plumbers directly around
353. 12:52you. You're not trying to compete with
354. 12:54Amazon for SEO, right? So, the more
355. 12:57businesses that aren't doing anything,
356. 13:00but are ranking anyway, those become
357. 13:02very easy to beat as you just basically
358. 13:05start doing the bare essentials. But, as
359. 13:09more and more businesses start to use
360. 13:11AI, as more marketers start to use AI,
361. 13:14and start to be able to offer compelling
362. 13:16SEO solutions that actually work for a
363. 13:19few hundred dollars a month, you very
364. 13:21quickly end up in the in an arms race
365. 13:23where these simple things just won't
366. 13:25work anymore. But, we're not there yet.
367. 13:27That's why I honestly think this is one
368. 13:29of the best times to get into SEO
369. 13:32because not all local businesses are
370. 13:34using AI yet, which makes it easy to
371. 13:36rank if you do use AI. But, you have to
372. 13:39use AI in the right way.
373. 13:41>> If you find kind of a boring niche in a
374. 13:43local market, you're going up against
375. 13:45people who haven't updated their website
376. 13:47and 10 or 15 years perhaps. They're
377. 13:49still operating off, you know, uh
378. 13:51notepads and spreadsheets and stuff like
379. 13:54that. So, there's a real opportunity for
380. 13:56somebody that's AI savvy to use this
381. 13:59playbook to partner with other
382. 14:01businesses or other operators and, you
383. 14:04know, develop something that makes real
384. 14:06money pretty quickly. So, the first
385. 14:08thing that I did was I took the Diesel
386. 14:10Dudes website and I gave it to AI and I
387. 14:13was like, "Hey, find me some keywords."
388. 14:16And keywords are just like what people
389. 14:18are searching for. I think everyone
390. 14:19knows that.
391. 14:20>> This is kind of a problem that he's
392. 14:22talking about keywords here. Google
393. 14:23doesn't use keywords anymore, right? So,
394. 14:26when he says just ask AI what keywords
395. 14:29to focus on, that's not how Google
396. 14:31works. Google matches entities, not
397. 14:34keywords. It hasn't matched keywords for
398. 14:37years. Uh Google is looking at business
399. 14:39type, service offerings, attributes,
400. 14:41proximity mapped against GBP categories.
401. 14:44Keywords are downstream artifacts.
402. 14:46They're what people are typing into
403. 14:48Google. That's not how Google works
404. 14:50anymore. Again, an uncompetitive diesel
405. 14:53repair niche in Charlotte? Sure, this
406. 14:56can work. But, a plumber in Gary,
407. 14:59Indiana, uh HVAC system in South
408. 15:02Florida, you're going to get buried.
409. 15:04This won't work.
410. 15:05>> knows that despite what, uh you know, X
411. 15:08might have you believe, SEO is not dead
412. 15:11by any means on a local level. Actually,
413. 15:13it's a huge opportunity right now.
414. 15:15Um you know, if a trucker is broken down
415. 15:17on the side of the
416. 15:18>> I definitely agree with that. Local SEO
417. 15:20is a massive opportunity.
418. 15:21>> He's not opening up ChatGPT and saying,
419. 15:24"Hey, like, you know, how do I fix my
420. 15:26truck and like what local mechanics
421. 15:28should I call up?" And sitting there and
422. 15:30letting it do research. He's opening up
423. 15:32Google, he's finding a review, he's
424. 15:34clicking on the call button, and he's
425. 15:36trying to get somebody there
426. 15:37>> So, yes, agreed, but even if that
427. 15:40trucker is opening ChatGPT,
428. 15:43good local SEO will often result in you
429. 15:47being found by AI systems and ChatGPT as
430. 15:50well as Google Maps. Getting recommended
431. 15:52by Google Ask or ChatGPT or Claude is a
432. 15:57lot of the same things that you need to
433. 15:59do to rank on Maps. So, it's not that
434. 16:01we're trying to pit them against each
435. 16:03other. You have to focus on Maps or you
436. 16:05have to focus on ChatGPT. If you do the
437. 16:07quality SEO work that will get you
438. 16:10ranked on Google Maps, you're also
439. 16:12likely going to get ranked on a lot of
440. 16:14the AI systems with just a few
441. 16:16additional things that the AI systems
442. 16:18are specifically looking for that Google
443. 16:20Maps might not be.
444. 16:21>> And he's trying to get somebody there
445. 16:22right away so he can get back on the
446. 16:24road, you know?
447. 16:25>> James, so he's not in Cursor, you know,
448. 16:27tapping into the Perplexity MCP?
449. 16:29>> No,
450. 16:30>> [laughter]
451. 16:30>> he's
452. 16:31He doesn't have He's not popping open
453. 16:34his development environment with Cursor,
454. 16:37calling Perplexity MCP, and then using
455. 16:40Claude code to build a plan to find the
456. 16:43optimal mechanic for his make and model.
457. 16:46>> Okay, understood.
458. 16:47>> Yeah, just to clarify. So, but think
459. 16:50about it like, you know, if you need
460. 16:51your air conditioner repaired or like,
461. 16:54you know, you have a broken window or
462. 16:56something like that, like you're opening
463. 16:57up Google, you're finding someone with
464. 16:59good reviews, and you're giving them a
465. 17:00call. Like, that's how like 99.9%
466. 17:03of this stuff works, right? So, I wanted
467. 17:06to find like what are those search terms
468. 17:08that these folks are looking for. So,
469. 17:11you know, keyword research,
470. 17:13people can overcomplicate it. They're
471. 17:15like, "Ooh, do I need this tool, and
472. 17:17that tool, and like, you know, what
473. 17:19variations and volume and all this stuff
474. 17:22do I need to discover?" And oftentimes
475. 17:24they get like analysis paralysis, you
476. 17:26know? So, here's a way that you can like
477. 17:28bypass all of that, and this is the Vibe
478. 17:31Marketing way. So, open up ChatGPT-3
479. 17:34or Claude or whatever, and just say,
480. 17:36"Hey, here's my website, here's what I'm
481. 17:38trying to do. Give me a list of like 25
482. 17:41to 50 keywords that I can optimize my
483. 17:44website around." That's all you need to
484. 17:46do, really. Like, you know, for a local
485. 17:48market especially, you don't need to
486. 17:50worry about like all this different like
487. 17:52volume and
488. 17:54you know, keyword metrics and
489. 17:56competition level.
490. 17:57>> Yeah, so he's absolutely right here. We
491. 17:58really don't use any keyword research
492. 18:00tools at my agency because you really
493. 18:02just don't need them for local SEO. The
494. 18:05search volume is wrong, it's garbage,
495. 18:07it's trash, it should be fully ignored
496. 18:10on local SEO. And even beyond search
497. 18:12volume, the primary keyword we're almost
498. 18:15always going to target is the primary
499. 18:17category of the Google Business Profile.
500. 18:19Beyond that, we're looking at secondary
501. 18:21categories and core services that we
502. 18:23really really care about. The one tool
503. 18:25that we use for keyword research is
504. 18:26called GMB Everywhere, but really all
505. 18:29that tool is doing is comparing primary
506. 18:32categories, secondary categories, and
507. 18:34services so that we can just pull all of
508. 18:37that data, look through a list of what
509. 18:40other businesses are using what other
510. 18:41secondary categories and services, and
511. 18:43decide which ones make sense for that
512. 18:46business, for this client, for your
513. 18:48business, and add those to your GBP,
514. 18:51okay?
515. 18:52Uh 100% asking Claude or some other AI
516. 18:55can help, but the challenge is what I
517. 18:57found is if you ask Claude or any AI for
518. 19:01help choosing a Google category, uh
519. 19:04they'll get it wrong. They make up
520. 19:06categories. Google categories are a
521. 19:08drop-down box, it's not a free box where
522. 19:10you can type anything you want in. So,
523. 19:12often it's going to give you categories
524. 19:14that you can't actually select, which is
525. 19:16very clearly problematic. Now, all of
526. 19:19your target services, target service
527. 19:21entities, should be on your GBP. Okay?
528. 19:24If it's not on your GBP, then it doesn't
529. 19:26need to be on your website. So, you
530. 19:28don't really need to do keyword research
531. 19:29like this. Just make sure that your GBP
532. 19:32has all the categories, all the services
533. 19:34that you could possibly care about, then
534. 19:36make sure your website matches the
535. 19:38structure that your GBP has.
536. 19:40>> and stuff like that. I think a lot of
537. 19:41people get hung up on it. So, just want
538. 19:43to clarify that all you have to do is
539. 19:45ask AI what keywords you should focus on
540. 19:47for your website. All right?
541. 19:50So, um I had it kind of analyze the
542. 19:52keywords for uh search intent and buying
543. 19:56stage. And what I mean by that is um are
544. 19:59these folks like looking for repairs and
545. 20:02service like right now? You know, I
546. 20:04wanted to find out what keywords are are
547. 20:06that type where somebody's willing to
548. 20:08like pick up their phone and and give
549. 20:10this company a call, and which ones are
550. 20:12just kind of like looking for
551. 20:13information and stuff like that.
552. 20:14>> Again, using the basic philosophy with
553. 20:16entity research where, "Hey, I'm just
554. 20:18going to make sure that my GBP has the
555. 20:20right services and the right categories,
556. 20:22and then I'm going to create pages
557. 20:23around those services and categories
558. 20:25where also matching user intent." If
559. 20:27somebody is searching for a very
560. 20:29specific service, they often need that
561. 20:31very specific service. So, we're not
562. 20:33talking about building informational
563. 20:35type content on a local business
564. 20:37website. Same as what he's saying, we're
565. 20:39just a little bit simpler than relying
566. 20:41on AI to get this.
567. 20:43>> So, when you get started, especially for
568. 20:45like a boring business, you want to tap
569. 20:47into uh those search terms where people
570. 20:49are ready to like pull out their credit
571. 20:51card or ready to have you come out to
572. 20:53their site or or wherever the work is
573. 20:55happening. So, that's what I kind of
574. 20:57dialed in on. Okay? So, uh you can see
575. 20:59that here, like uh we we have a few
576. 21:02different categories of search terms
577. 21:04that AI gave us. We have emergency
578. 21:06keywords, service keywords, problem
579. 21:08keywords, and local keywords. So, I
580. 21:11found that all of these were pretty high
581. 21:12intent, and they seem to be good ones to
582. 21:15focus on.
583. 21:17Um so, the other thing that you need to
584. 21:19think about is SEO is all about really
585. 21:23demand and supply. I mean, that's really
586. 21:25one simple way to think about it. Um so,
587. 21:28demand is what people are searching for,
588. 21:31and you can think of supply as like
589. 21:33landing pages on your website. All
590. 21:35right? So, for each one of these search
591. 21:37terms that related to a specific service
592. 21:41that the company can do, and any of the
593. 21:43location-oriented terms, I ended up
594. 21:45building out dedicated pages for each
595. 21:48and every one of those. Well, we'll talk
596. 21:49about that in a bit when we get into the
597. 21:52the vibe coding.
598. 21:53>> Absolutely agree. That's exactly what we
599. 21:54do. We find We make sure that Google
600. 21:56Business Profile has the right
601. 21:58categories, the right services, and then
602. 21:59we build a page for every one of them,
603. 22:01and then we internally link them so that
604. 22:03they exactly match the structure the GBP
605. 22:04he has.
606. 22:05>> So, find your keywords, map them to the
607. 22:09intent, and make sure that, you know,
608. 22:11they just kind of make sense and don't
609. 22:13overthink it.
610. 22:14All right? Um so, the next step is
611. 22:17uh you know, I already had this website
612. 22:19built out. We'll talk about how I built
613. 22:20that. But then, uh I went into a SEO
614. 22:24audit. So, I asked Claude Code,
615. 22:27uh where I built the site, "Hey, go
616. 22:29through this website in extreme detail.
617. 22:33Ultra think about this. You can use the
618. 22:35ultra think command, so it'll spend
619. 22:36extra time, use Opus, really go deep,
620. 22:40and do sort of some deep research, and
621. 22:42find all the technical and on-page SEO
622. 22:45issues and opportunities that we can fix
623. 22:48together so that I can dominate the
624. 22:50local market."
625. 22:51>> So, this is a major weakness with vibe
626. 22:54coding your website for SEO purposes.
627. 22:57It's good that he's talking about this.
628. 22:59Most people who vibe code websites don't
629. 23:01do this step of this hey, go look at
630. 23:04this website from a detailed SEO
631. 23:05perspective and help me. If you have a
632. 23:08WordPress installation and you install
633. 23:10Yoast, 90% of these are going to be
634. 23:12taken care of, no problem, just by
635. 23:15default, for free, out of the gate. If
636. 23:17you're vibe coding a website from
637. 23:19scratch, you need to make sure that the
638. 23:22AI that's coding it understands that you
639. 23:25care about these things and it needs to
640. 23:26implement them. So, this technical
641. 23:29foundation it's a really good step to
642. 23:31do. I'm glad he did it. Uh otherwise, he
643. 23:33wouldn't have had the robots.txt, the
644. 23:35site map, etc., etc. Those things would
645. 23:37not have been implemented had he not
646. 23:39known to ask AI to do them. Another good
647. 23:42option for this is just use a very
648. 23:44simple automated uh SEO audit tool. It's
649. 23:48going to look for a lot of these same
650. 23:49things. In my experience, Claude is 70
651. 23:53to 80% when it's doing uh SEO audit. Uh
652. 23:57generally, you have to be incredibly
653. 23:58specific at what it to look at and focus
654. 24:01on. If you just say, go do a detailed
655. 24:03SEO audit, there's likely a lot of
656. 24:05things it's going to miss. Again, this
657. 24:08is working so well in this situation
658. 24:10because of how low the competition in
659. 24:12this space is. If you tried to build
660. 24:15something in HVAC Dallas and rely on
661. 24:18Claude to do a technical SEO audit and
662. 24:21find all of your mistakes,
663. 24:22it's not going to work. You're not going
664. 24:24to get ranked.
665. 24:24>> So, it went through.
666. 24:26It found out, hey, you don't have these
667. 24:28files that help Google understand what
668. 24:31the site is all about. It's slow to
669. 24:33load. Uh you can optimize the speed. You
670. 24:36can make it snappier. You need to
671. 24:39include schema markup and
672. 24:40>> Again, schema markup, Yoast will include
673. 24:43that for free. Make it faster, WP Rocket
674. 24:45is a plugin that does this for free.
675. 24:47There's just a lot of advantages to
676. 24:49using something like WordPress that
677. 24:51takes care of so much of this without
678. 24:53you having to know to ask AI to do it
679. 24:55for you. And then trust that the AI can
680. 24:58do it and can do it well.
681. 24:59>> markup and some of these other technical
682. 25:01things so that Google knows exactly what
683. 25:03your website does. And then once you
684. 25:06find them, you can just say fix them.
685. 25:09>> [laughter]
686. 25:10>> Um so like, you know, when you work with
687. 25:12like an agency or something like that,
688. 25:13that can take a long time. They have to
689. 25:15get access to your code base or
690. 25:16whatever. And now there's this beautiful
691. 25:19sort of like power that someone has who
692. 25:21can build a website and go and fix all
693. 25:23this stuff on their own really quickly
694. 25:26and and make sure it's optimized. So we
695. 25:28identify those technical issues, we fix
696. 25:30them.
697. 25:31So we did like, you know, robots.txt,
698. 25:34XML sitemap, URL fixes. You don't even
699. 25:37have to know what all of it is to be
700. 25:38honest with you. Just that Claude will
701. 25:41find it and Claude will do it. So you
702. 25:43just have to have that initial initial
703. 25:45prompt.
704. 25:46Um okay, so we did that. And then
705. 25:50we started to dig into content. So like
706. 25:53I said, for each of the locations and
707. 25:54each of the services, I asked it to go
708. 25:57super super deep into mapping out how we
709. 26:00can outrank all the competition
710. 26:03on these individual search terms. So I
711. 26:06don't have a location page that's like
712. 26:08diesel services in Charlotte. I have a
713. 26:11page that goes into local landmarks,
714. 26:14things around Charlotte, common issues
715. 26:16that might affect your truck, frequently
716. 26:19asked questions about, you know, the
717. 26:21industry or whatever. Like it was able
718. 26:23to reference like, "Ooh, there's
719. 26:25probably a lot of like NASCAR type stuff
720. 26:28happening in Charlotte with trucks and
721. 26:31and shipping because that's where it's
722. 26:33based or whatever." And it included that
723. 26:35in in this individual location page. So
724. 26:37I guess I would say like
725. 26:39>> Yeah, I talked about this briefly
726. 26:40before. I completely agree with this,
727. 26:42right? Real location context is going to
728. 26:44beat generic city pages every day of the
729. 26:46week. Adding in landmarks, things like
730. 26:48that, absolutely. The only thing he's
731. 26:50missing, I showed you the rank map and
732. 26:52how we want to talk about very hyper
733. 26:54local landmarks and have specific pages
734. 26:56about those landmarks based on where the
735. 26:58rank map has gaps.
736. 27:00We also want to talk about a couple of
737. 27:02other signals that we're missing, the
738. 27:04EEAT signals, real photos, schema beyond
739. 27:07the local business schema, GBP
740. 27:10alignment, and that internal linking
741. 27:11structure. All of that is also very
742. 27:13important as the competition goes up,
743. 27:16but he's definitely got the basics. What
744. 27:19we want this to content to be hyper
745. 27:22local about this specific area, right?
746. 27:24If I'm writing content for a plumber in
747. 27:27Malden, Malden is a suburb of Boston,
748. 27:29I'm going to be talking about all of the
749. 27:31issues that a plumber in that area is
750. 27:34going to face, right? One of them being
751. 27:36something like lead main drain lines. If
752. 27:38I'm writing about a plumber in OC,
753. 27:40California, I don't need to talk about
754. 27:42lead main drain lines because the houses
755. 27:44in California are newer and don't have
756. 27:47them. But in Boston, houses are older,
757. 27:50they have lead main drain lines. Local
758. 27:52eccentricities like that really help
759. 27:54Google and AI systems to identify your
760. 27:57business entity with the right
761. 27:59attributes so that when someone is
762. 28:01searching for those specific things,
763. 28:03your business is going to rank and your
764. 28:04business is going to get recommended.
765. 28:06>> Like, you know, typically,
766. 28:09um, if you're in a boring market,
767. 28:11the competitors are not going super deep
768. 28:13and getting all this information
769. 28:15integrated into their site, it's your
770. 28:17opportunity to use AI to do additional
771. 28:19research and, you know, build out more
772. 28:22information that, you know, search
773. 28:24engines or even LLMs will prefer,
774. 28:27uh, you know, to to crawl and to to
775. 28:29serve you up. Right, so, um,
776. 28:31here's a little thing like a lot of
777. 28:33people you you actually posted about
778. 28:34this yesterday, Greg, about sub agents
779. 28:37in Claude code. So, here's a good, uh,
780. 28:39use case for, uh, spinning up additional
781. 28:42agents. So, um, you know, let's say that
782. 28:45I wanted to keep working on the website,
783. 28:47I wanted to, you know, start working on
784. 28:49a blog or something like that, but there
785. 28:51was still, you know, some SEO or
786. 28:53whatever stuff to fix in the background.
787. 28:56>> At least he admits that now.
788. 28:58>> All right. Um so, that was a nice little
789. 29:00hack uh that I that I worked on and that
790. 29:02I found.
791. 29:03Um and uh you know, the other thing that
792. 29:05I did uh you know, I set up a Google
793. 29:08Business Profile. I had Claude Code uh
794. 29:11kind of go back and forth between uh
795. 29:13that and between the website to make
796. 29:15sure it was like consistent and there
797. 29:17weren't any like, you know, uh kind of
798. 29:20information that didn't match up and uh
799. 29:22and things of that nature.
800. 29:23>> So, it's not just the information. Yes,
801. 29:25obviously, the name, address, phone
802. 29:27number needs to be consistent, but
803. 29:29beyond that, the internal linking
804. 29:31structure of the website should exactly
805. 29:33match how the GBP is set up for services
806. 29:36and secondary categories. All of the AI
807. 29:39systems basically use your GBP as the
808. 29:42center, as the core entity for your
809. 29:45business. Any errors on your GBP is
810. 29:48going to affect what all of those
811. 29:50systems think your business is. Your GBP
812. 29:54is incredibly important and if you don't
813. 29:56have a GBP, you're not likely going to
814. 29:58get recommended by any AI tools and
815. 30:01obviously, you won't rank on Google.
816. 30:03>> Um Claude Code went in and it made a
817. 30:05bunch of like internal links on the
818. 30:06website. So, it uh
819. 30:10it linked up like relevant uh location
820. 30:13pages. It linked up uh you know,
821. 30:15relevant uh services with uh related
822. 30:18services and stuff like that. And these
823. 30:20internal links are are good.
824. 30:22>> So, this is not good. What Claude is
825. 30:25going to do if you ask it to do this is
826. 30:27exactly as he's showing. It's going to
827. 30:29link together pages that are that Claude
828. 30:32thinks are potentially relevant to each
829. 30:34other. That's not what you actually
830. 30:35want. You want pages to be linked
831. 30:37together that follow the same structure
832. 30:40as your Google Business Profile, right?
833. 30:42Google, the AI systems, they're going to
834. 30:44build an idea of what your website looks
835. 30:47like based on your internal linking.
836. 30:49They are not using your website URLs or
837. 30:52your URL structure to build the picture
838. 30:54of your website hierarchy. They're
839. 30:56looking at your internal links. So, your
840. 30:58internal links need to be very specific
841. 31:00and they need to exactly match what your
842. 31:02GBP is doing. If you have service one,
843. 31:06if you have category one and service A
844. 31:09under category one, and then you have
845. 31:11category two and service B under
846. 31:13category two, you do not want to link
847. 31:15service A to service B because those are
848. 31:17different hierarchies that live under
849. 31:19different categories, okay? So, we don't
850. 31:22want to just randomly link a bunch of
851. 31:23pages together that feel like they might
852. 31:25be relevant to one another. We want to
853. 31:27very methodically make sure that we
854. 31:30match your GBP structure exactly. And
855. 31:33again, this is this page worked for him
856. 31:36because this is a low competition space.
857. 31:38>> for your SEO as well. Clawd Code knew
858. 31:41what to do. It discovered it on its own.
859. 31:43I didn't need to tell it to go and, you
860. 31:45know, create internal linking uh on the
861. 31:48website.
862. 31:49So, uh what was the result of all this?
863. 31:51I mean, like I said, like if you Now, if
864. 31:54you go to Google and you say mobile
865. 31:56diesel mechanic Charlotte and uh you
866. 32:00look here, like we're showing up uh in
867. 32:03the maps, like
868. 32:04>> Okay. So, this isn't a rank map, right?
869. 32:07He's not showing us a rank map here.
870. 32:09This is one data point at one location.
871. 32:12This essentially tells us nothing about
872. 32:14how he ranks 3 mi away, 5 mi away, 6 mi
873. 32:17away. That's where the actual work
874. 32:19happens. I shared with you what a real
875. 32:21rank grid looks like. It's this. I
876. 32:24talked to you about how you target
877. 32:26specific cells where you're ranking 4 5
878. 32:286 7 with the goal of pushing to the top
879. 32:30three. Showing this and demonstrating it
880. 32:33as results, frankly, it's very amateur.
881. 32:35This is not proof of ranking. Again,
882. 32:38he's getting the calls. He's he's making
883. 32:40the money, but look at this Google Map,
884. 32:43okay? There's 1 2 3 4 5 businesses over
885. 32:47this massive region, okay? So, yes, he's
886. 32:50getting calls, but
887. 32:52this is not much more impressive than
888. 32:55ranking a new business for snow removal
889. 32:57Miami.
890. 32:58>> Uh in the maps like right away, and uh
891. 33:01you know, we're in the top three organic
892. 33:03results. And these some of these
893. 33:05competitive web
894. 33:06>> Nobody cares about organic ranking if
895. 33:08you are ranking in the maps if you have
896. 33:09a local business. Organic ranking just
897. 33:11isn't important. You get a small small
898. 33:13fraction of the calls. At my agency, we
899. 33:15literally don't even track organic
900. 33:17ranking. It just doesn't have a
901. 33:19significant impact. Everything is based
902. 33:21around ranking the GBP, establishing the
903. 33:23GBP, and establishing your business
904. 33:25entity
905. 33:26with Google's AI and the other AI
906. 33:29systems.
907. 33:29>> these competitive websites and
908. 33:31businesses have been around for, you
909. 33:32know, 20 years or something like that.
910. 33:35Um
911. 33:35>> Yeah. So, this is crazy, dude.
912. 33:37>> Yeah.
913. 33:38>> Like, you know how crazy this is.
914. 33:39>> This is nuts. I mean, this typically
915. 33:41takes people months and months to go and
916. 33:45climb up the rankings and start showing
917. 33:47up for these like
918. 33:48high-intent keywords.
919. 33:51>> Yeah. And this is
920. 33:53uh
921. 33:54this is basically like real estate on
922. 33:56the internet. Owning owning that space,
923. 33:59right? Cuz, you know, while you're
924. 34:01sleeping at night or on autopilot. And I
925. 34:03know people are going to you you know,
926. 34:05they're going to comment be like, "Yes,
927. 34:08you know, SEO isn't dead now, but in
928. 34:11like a few years, we're going to be on
929. 34:12our AI-powered browsers, and we're just,
930. 34:15you know, just going to be asking
931. 34:16perplexity and ChatGPT questions."
932. 34:19And the reality is and and let me know
933. 34:21if you disagree with me, James, but the
934. 34:23reality is if you do good SEO,
935. 34:27the LLMs are going to just take some of
936. 34:31the top SEO results and just plug it as
937. 34:33answers.
938. 34:34>> Yeah, like uh
939. 34:37you know, LLM or GEO or whatever the the
940. 34:41name of the week is, um I think it is a
941. 34:45a big opportunity. Like I I think that
942. 34:47we trust the recommendations that, you
943. 34:50know, these LLMs are are giving us and I
944. 34:52think the traffic that people are
945. 34:54getting from
946. 34:56uh those recommendations is very high
947. 34:58intent and and very prime to take an
948. 35:00>> You don't need to think. A lot of
949. 35:01studies have shown that traffic that
950. 35:03comes from ChatGPT and AI systems uh is
951. 35:06much more likely to convert than traffic
952. 35:07that comes straight from Google.
953. 35:09Absolutely correct here.
954. 35:10>> very prime to take an action or
955. 35:12whatever.
956. 35:13Um but yeah, like how do you show up in
957. 35:15in ChatGPT or whatever? The way you show
958. 35:17up in ChatGPT is by doing good SEO.
959. 35:21>> 100% agree.
960. 35:22Uh good GEO or as he said, whatever the
961. 35:25acronym of the week is, getting
962. 35:27recommended by ChatGPT is basically
963. 35:29doing good SEO. Then maybe there's a
964. 35:31couple of additional things that uh
965. 35:33ChatGPT is specifically looking for or
966. 35:35that Google's uh ask maps feature is
967. 35:38specifically looking for, but yes, it
968. 35:40all is going to start with doing good
969. 35:42SEO. So, SEO is not dead, it's just
970. 35:45changed and SEO changes every couple of
971. 35:47years. So, this isn't a uh significant
972. 35:49learning, but I just think it's funny
973. 35:51that they're sitting here saying, "Oh,
974. 35:53what we did was good SEO. It's over for
975. 35:55SEO agencies." And they even admitted
976. 35:58that the
977. 36:00that the competitiveness of the niche he
978. 36:03ranked in was surprisingly low. So, the
979. 36:06the honest version of this, Vibe coded
980. 36:08sites can 100% absolutely work in
981. 36:11non-competitive niches against old, slow
982. 36:13competitor sites.
983. 36:15Admittedly, that's what he said and I
984. 36:16agree with him. But this approach will
985. 36:18hit a ceiling the moment you try it in a
986. 36:20real metro against real competitors. The
987. 36:23fundamentals, entity alignment, GBP
988. 36:26structure, real geo-relevance via rank
989. 36:28grids, programmatic content that
990. 36:30actually differentiates, those aren't
991. 36:32things that you can prompt your way
992. 36:34into. They're systematic. So, I built a
993. 36:37tool that does this work properly. It's
994. 36:39the one that we use at my agency. So, if
995. 36:41you want to see what a production-grade
996. 36:42version of what he just demoed actually
997. 36:44looks like, I have a full walk-through
998. 36:46of my core 30 AI agent on this channel.
999. 36:49Link is on this video. Watch it next and
1000. 36:52you'll see exactly what he missed.