How to Rank #1 in Claude in 5 Minutes — Transcript

Full transcript

1. 0:00Pay attention because things are
2. 0:01definitely moving fast right now with
3. 0:02Claude. People are realizing that Claude
4. 0:04uses Brave right here. Do you see it?
5. 0:06Brave as its search engine. So, Chris
6. 0:08Long had this nice LinkedIn post that
7. 0:09caught my eye. Let's talk about it,
8. 0:11right? So, I'm going to expand this.
9. 0:13Let's go back one. Everyone right now is
10. 0:15chasing ChatGPT, but Claude is here and
11. 0:18it reads Brave and it's potentially
12. 0:20easier to rank on Claude than any other
13. 0:23AI platform. Is it worth it? Let's talk
14. 0:24about it. So, right now AI referrals are
15. 0:26already real money. I'll show you what I
16. 0:29mean. So, let's come over to the Rank
17. 0:30Expank Academy. Someone right here had
18. 0:33ChatGPT
19. 0:34give it a lead, right? Give their
20. 0:36business a lead and it was worth a lot
21. 0:39of money, right? So, we all know we
22. 0:41should be using AI. We all know we
23. 0:43should be ranked on AI platforms, but
24. 0:45everyone seems to forget about Claude.
25. 0:47So, we're going to move fast. This is
26. 0:49the new reality. Customers never see
27. 0:50blue links anymore like they used to on
28. 0:52Google and AI hands people typically one
29. 0:55business. If you type into Google, who's
30. 0:57the best business for XYZ, it's going to
31. 0:58give them one business. Usually, maybe
32. 1:00three. So, this is the chain and the
33. 1:02gate most businesses never pass. So, a
34. 1:05buyer's going to ask best plumber near
35. 1:07me and Claude has no search engine. So,
36. 1:09what's it going to do? It's going to go
37. 1:11to Brave and it's going to pick up some
38. 1:12information. And if your website or if
39. 1:15your business is outside of the circle,
40. 1:16then you are you are quite literally
41. 1:19invisible. The people are just starting
42. 1:20to notice. I showed you Chris's LinkedIn
43. 1:22post that kind of piqued my interest on
44. 1:23this thing. Brave says it themself. So,
45. 1:26this is Brave's own marketing. Let's
46. 1:28click right here. They have an API. Very
47. 1:30interesting. If you're a techy person,
48. 1:32maybe just maybe you could get into this
49. 1:34API and learn a few things, right? If
50. 1:36you are a first mover advantage with
51. 1:39most things in life, especially with
52. 1:41tech platforms. Think about it. If you
53. 1:43were one of the first people doing ads
54. 1:44on Facebook back in the day or Google,
55. 1:46you made a fortune, right? So, this is
56. 1:48kind of the first opportunity that
57. 1:50Claude has given us in this regard.
58. 1:52We're kind of getting the rundown right
59. 1:53now. So, it's independent index, which
60. 1:55is cool. It's not Google's index with a
61. 1:57hat on. It's a separate crawl, a a
62. 1:59separate door, a separate opportunity
63. 2:01altogether. Now, 87% This is what's wild
64. 2:05of what Claude sites overlaps with
65. 2:08Brave's top results, right? People have
66. 2:11already tested this. I can click here.
67. 2:13Claude web search explained. Let's
68. 2:14scroll down. On March 20th, 2025,
69. 2:17Anthropic released web search for
70. 2:19Claude. It's been around. How does
71. 2:20Claude's web search actually work?
72. 2:25Blah, blah, blah. It relies on Brave's
73. 2:28search index and cached results. Very
74. 2:30interesting. And then they ran a
75. 2:31detailed analysis of specific queries
76. 2:34such as best men's running shoes 2025,
77. 2:37and it matched 100% in the top five
78. 2:39results. And yet again, best dog foods
79. 2:42for natural diet matched 100%, and so on
80. 2:44and so forth. It's not perfect, but But
81. 2:47here's the thing. If you can get just
82. 2:49indexed with Brave, right? It seems like
83. 2:52there's a very strong parity between
84. 2:54Brave and G When comparing Claude
85. 2:55against G,
86. 2:56a significant divergence emerges. So,
87. 3:00only 20%
88. 3:02overlaps with G results for that query.
89. 3:0440% overlap. And then this query, 0%
90. 3:07overlap. So, it shows that it is totally
91. 3:10distinct. So, Brave over here, ChatGPT,
92. 3:13which uses what? Bing over here. Totally
93. 3:16distinct systems. And here's the
94. 3:17opportunity. Brave's index is small,
95. 3:20right? Google's index is humongous.
96. 3:23We've been doing Google's index. We've
97. 3:25been fighting over that for years with
98. 3:26SEO, right? Decades. Brave's index that
99. 3:30Claude uses is super small in
100. 3:32comparison, right? So, what does that
101. 3:34mean? It means less competition, means
102. 3:35more opportunity for you, especially if
103. 3:37you are a first mover. So, pretty darn
104. 3:40easy. Let's come over here to
105. 3:41search.brave,
106. 3:43and you just type in your URL, right? Is
107. 3:46it that simple? Is it that simple? But
108. 3:48there's more to it, of course, right?
109. 3:50So, submitting makes you eligible. And
110. 3:52And most people are not even eligible at
111. 3:55this point. If you haven't submitted
112. 3:56your URL to Brave, you likely are not
113. 3:59eligible, right? So, submitting just
114. 4:01makes you eligible, not cited. So, what
115. 4:04can actually work? Well, we have to do
116. 4:05that first step, and then three things
117. 4:07the AI is looking for. Number one, a
118. 4:09liftable answer. So, answer the buyer's
119. 4:12actual question near the top of the
120. 4:14page. One clear signal, right? Give it a
121. 4:16clear signal, and trusted mentions. This
122. 4:19right here, the trifecta, is very
123. 4:21similar for most ways to get cited on
124. 4:24any AI's platform. So, the missing
125. 4:25ingredient really is submitting your
126. 4:27URL. If you want to take it a step
127. 4:28further, this is what we can do. Find
128. 4:30pages Claude already trusts, then get on
129. 4:33them. I love this. I have a strategy in
130. 4:36the community I call invisible URLs that
131. 4:37we do this for Gemini. We do it for GBT,
132. 4:40and we probably should do it for Claude
133. 4:41as well. But, what you're going to do is
134. 4:43ask Claude buyer questions, right?
135. 4:45You're going to collect what it sites,
136. 4:46the citations themselves, and get listed
137. 4:49on those pages. This is like backlinks.
138. 4:52It's like backlinks on steroids for AI
139. 4:55exposure, right? We used to buy
140. 4:56backlinks. Nowadays, we get these sort
141. 4:59of citations, right? That's the advanced
142. 5:01play. So, the whole picture, three facts
143. 5:03that stack. Number one, AI referrals are
144. 5:05real money, no doubt. Claude answers
145. 5:07from Brave, that's very obvious. And the
146. 5:09door is free, and it's open.